Hasselblad 907x hands on first impressions!

Head to squarespace.com/aop to save 10% off your first purchase of a website or domain using offer code AOP on checkout!
The Hasselblad 907x and the new CFV II 50C Medium Format digital back are now out! Hasselblad were kind enough to loan me this system for a few weeks to shoot with - it is amazing. Specs are very similar to the Hasselblad X1D II, but there are two things that make this camera different. First are the ergonomics - this is very similar to the original Hasselblad designs from the 1950's - early 2000's, particularly the form factor of the SWC cameras. Secondly, it is modular so you can pair the back up and use it with any V-system Hasselblad such as the 500CM up to the 503CX. There is literally nothing else like this in any medium format system today. Fujifilm and Phase One make great cameras, but I think this is the most interesting product to hit the market this year. Its incredible.
This video is sponsored by Squarespace
My Adobe Lightroom and Capture One Presets theartofphotography.tv/presets
Music is from Epidemic Sound goo.gl/v5wWKr
AoP T-Shirts aop.threadless.com/
Need a website? squarespace.com/aop
On my channel you will find videos about photography, cinematography, post processing tutorials for Capture One, Lightroom and Photoshop, photo assignments that YOU can participate in, the Artist Series and more. The Artist Series is an ongoing set of videos I produce as documentaries on living photographers. I am extremely passionate about photography and video and my goal in making these videos is to share my passion and enthusiasm with you! Don’t forget to subscribe and make sure to hit the like button and share this video if you enjoyed it!
Ted Forbes
The Art of Photography
2830 S. Hulen, Studio 133
Fort Worth, TX 76109
US of A

[@Reno_T]

I probably don’t need this camera, I certainly can’t afford it but man I want it so much 😂

[@ared18t]

@tyvek05 Fujifilm has forced their hand lol.

[@sundawg911]

same!!!!!!!

[@mk5359]

My exact same thoughts😂❤

[@TheStockwell]

Have you ever heard of banks? Rob a bank - that's what they're for! 😸

[@Reno_T]

@@TheStockwell 😂

[@literallyshane4306]

I just realised that I've never commented on your videos Ted but they are my go-to source for photography learning, reviews and inspiration. I really enjoy seeing you evolve the channel yet staying true. Thanks for the value you put into these videos. Not-thanks for making me want to buy a Hasselblad ;)

[@marknachmias423]

I’ve been shooting Hasselblads since the 1980s. This is an awesome camera. Skrimp, save and do whatever you have to do to get one.

[@sushi_donut]

So pumped for you, Ted! I've been hoping you'd get a chance to try this out. One step closer to a true 6x6 digital back (someday).

[@SR6900]

This! I shoot a 500c basically exclusively unless I’m helping my wife with her a7. Would totally love to see a 6x6 back, that was the one thing that was off putting about this sensor when announced, though I am excited to see it in action. Maybe someday they’ll make a version for sale that is only the back and with a dark slide (or some sort of sensor cover). I like the versatility/user experience of the 500c, love film, but there’s definitely times I want a picture or to try something wild but maybe don’t want to burn a precious slide exposure on.

[@yendor2043]

I have had my eye on this camera since it was a prototype. Thank you for your first impressions!

[@LE672AJ]

That camera is a beauty. Saw in another video yesterday that the screen stops at 45 degrees, then give it another tug and it folds up to 90. Also, the simplicity of that menu setup is super nice.

[@PPYTAO]

Wow, it’s beautiful! an instant modern classic. A respectful reimagining but contemporary update.

[@FilmCameraObsession]

Yes! I have been waiting for this review after seeing this on the Hasselblad website. It would be so incredible to add this onto my 500c that was passed down to me. I haven't ever been so excited by the prospect of a digital camera. Kudos to Hasselblad for honoring their tradition. How to afford it is the question, indeed!

[@magiccarpetrider4594]

Does it hook on the 500C? I have one also and getting a new a12 was difficult.

[@jamesbrickert1301]

I inherited my Dad's Hasselblad kit containing multiple lenses and a 500 C, 500C/M and SWC bodies and other ancillary accessories! The CFV II 50C appears to be just the ticket to breath some new life into my father's 1950/1960 equipment. Great video. Thanks!

[@punkrachmaninoff]

If only I had the money... Sticking with my X-E3.

[@horacioevelazquez3250]

I really want to cry, that camera is a beauty.

[@igalaviz]

I am in love. This camera is just perfect!

[@VlogdeJorge]

Excellent camera, I would like to use one Hasselblad one day.

[@truecuckoo]

So much kudos to Hasselblad for going for it. This form factor is 100% desirable!

[@chroniclesunlimited6652]

True Cuckoo yeah it looks archaic

[@ElmarJournal]

Never thought i could see True Cuckoo commenting on photography Vlogs. Respect!

[@gennadiyleyfman6920]

Not to mention the price 😢

[@SimpleGuyTai]

Holy cow, didn't know True Cuckoo watches this channel too!

[@benbowland]

Wow Cuckoo definitely didn't expect to see you here! Can we expect photography content coming up?

[@biancareyes6764]

Love your video! Where were you when I needed amazing, in-depth reviews on cameras?!

[@NiteshNacode]

In love with the form factor. Always love the reviews.👍🏻

[@rbruce63]

These new camera reviews have evolved into Ted’s personal in depth appreciation of state of the art technology and what it can do for you! They should reside in a separate heaven called The Art of Photographic Equipment! Congratulations, you’ve made me long for such a Hasselblad! And a GoPro 9 too, to the point that I recharged my Hero 4’s and made a story board of videos of a rafting excursion with my son a year ago to show it off to my friends!

[@u3174]

Ted, this is the ultimate landscape camera that I would use on backpacking trips. I defiantly want to get one.

[@nameskhar1510]

I just discovered this guy ... and I'll say this: I LOVE PEOPLE WHO ARE/GET-IN-TO whatever they're in to ... dig!

[@derrickdu]

I love the form factor. One of a kind! The X1D II may be a more sensible choice but how cool to carry this around...thanks for the review Ted.

[@fotolookconde]

We pay for what we've got! Hasselblad always on the top of the game! Thanks for showing Ted!

[@JonMak13]

I love my hasselblad and would love that digital back if I could also afford one. Great video

[@donpanton9250]

How much I loved the sound of the shutter. I studied photography for 4 years while studying Design. We had 3 Hasselblads, 2 Mamiyas, 1 Rolleiflex 6 x6 and of course Linhof.

[@sydhughes6041]

I was a london advertising photographer for 40 yrs. Hated film Hasselblads...used to jam up when shooting,had to use screwdriver to reset mirror. Always used Mamiya RB 67, never gave upon me. The Digital systems may be fine as there are very few mechanical parts.

[@rbruce63]

That’s what a Mamiya Standard press camera tech once told me about the gremlins that came with the V series cameras...I have never been able to afford one myself! I only have two Mamiyas, dad’s press camera and a C220! He also said, “Mamiya took great pride on the manufacture of their lenses!”

[@josephguo6256]

I used Rollie than Hassel.

[@Garyola]

Thanks for the great review. This is everything I really wanted to know at this point. I will be ordering mine tomorrow.

[@misterinkognito1093]

If you press the small button on the right side and use the shutter button wheel, you can change exposure comp when in Aperture priority. So there are enough options to shoot as you mentioned you‘d wish for. Also, in other modes, that button’s function changes as well.

[@jean-claudemuller3199]

Yes in manual mode you have the double function aperture and shutter speed on the wheel around the release button just by pressing the little side button. What I really miss is an expose lock button in automatic modes like the AEL button of the X1D

[@ramarren]

I've been working with the 907x Special Edition model since March. It is a superb piece in every way. You don't need another dial to control the camera. You use the shift button (on the right side and above the control dial and shutter release) to switch the mode of the control dial, so you can control two things with the control dial (eg: in A mode, Aperture and EV Compensation; in M mode, Aperture and Exposure Time, etc). The Control Grip allows you this same control but with two dials, one for each of the primary shooting controls as above. The Control Grip also has four customizable buttons to allow various other configurations, its defaults are a one-button AF/MF toggle, an "AF-D" point AF when in MF mode, a MENU button for direct access to the MENU controls on the screen, and a Playback button so you can review captures. It also has a joystick for scrolling around the screen in enlarged view mode (both on playback and using Live View). etc etc. The nice thing about the 33x44 format size is that a lot of good 35mm lenses will allow very high quality captures onto a square crop (33x33mm, 39Mpixel). I use a lens mount adapter for Leica R and M lenses, crop to square, and have gotten some very satisfying work out of it. The V system lenses, of course, cover the full format very nicely ... you can use them either via a Hasselblad 500 series body or via the Hasselblad XV Adapter. For me, this is a landmark camera and well worth the price. Sans lens, the 907x + CFVII 50c are less than US$7000; I remember when a digital back of this quality was at least triple that price.

[@jean-claudemuller3199]

Godfrey DiGiorgi Secret tip is to use the Nikon Fish eye zoom, you can match the focal length so that it gives exactly 180° diagonal on the 33x33 square of the X1D or 907x Caveat is that you cannot change the aperture when not mounted on a Nikon body, on mine I have blocked the aperture on f:11, great results. To do this, you have to retire the lens from a running Nikon body while holding down the depth of field preview button.

[@ramarren]

@@jean-claudemuller3199 Interesting, thank you. But I have no desire for curvilinear rendering lenses. The XCD 21mm nets a very nice rectilinear coverage with about 105° diagonal coverage. The Voigtländer HyperWide 10mm nets quite a bit more, even once cropped to eliminate the vignetting caused by the lens hood, and is nicely rectilinear as well.

[@Goldsteinphoto]

I got a 500CM when I was 19. Used it in college and commercially. It looked pretty and took high quality photos but was hard to focus, slow, and awkward. When the Rollei 6006 came out I switched systems. It was like going from a prop plane to a jet. I never picked up a Hassy again. Hassy had the name though. Once I was shooting architecture with my Linhof 4x5. The ad agency guy wanted to know why I wasn't using a Hasselblad..."That's the best camera, right?"

[@BlackFoxLovesYou]

What is the focus mobile tethering app for iPad he mentions? I can’t find it anywhere

[@diegaulle9143]

it’s called Phocus.

[@blazerbarrel2]

Want one ! Will work on it , even in 2023 . Love to use it on my old system !

[@williamschlenger1518]

I used to shoot wedding's and commercial photography in the 1980s.The removable backpack was a great feature.I love the look of the new one.

[@jeremynorth]

Thank you Ted, great review. Comprehensive without being geeky. I'd love one too.

[@chasingmanhattan]

I feel like this is the perfect landscape photography system. And there are so many possibilities for accessories. I think the ideal accessory that would make it into most every owner’s bag would be a Bluetooth remote trigger button that also allows you to adjust aperture/shutter/iso. Could even have one of those with a Bluetooth viewfinder on the top if they really wanted to get fancy.

[@Vikingdescendent]

As a mint condition Hasselblad 500CM (original) owner, this is BIG! Excellent review!

[@jvphelan1]

So helpful with 500 CM style camera. Thank you picchic for sending me here.

[@AlejandroGonzalez-AGS]

Nice review...finally becoming available! I have a small kit with a 503CW and three CF lens (50, 80 and 150mm, late 90’ purchases). I have been waiting for this new incredible camera/back from Hasselblad for a long time...they finally hit a home run! Now, selling a lot of extra glass and bodies to buy this kit...looking forward...be safe, Cheers.

[@AndrewKaiserPhotography]

Thank you for this video. I've been a Hasselblad user for a very long time (both a 500cm and an SWC) and I have to admit I am seriously tempted to buy this. I don't work with digital all that much, but with film prices just totally out of control right now this might be the bridge into the digital world I've been looking for. The digital back wouldn't change my kit at all. Typically I carry three film backs and with this I would just carry two film backs and the digital back. Easy. Simple. My lenses would stay the same. All I'd have to do is get used to the different framing on the digital but that's not a big deal.

[@jeffs7066]

I really want the back just to rock on my 500cm

[@gregbailey874]

Thanks for the review. I own this camera with the same set up and also use the back on my 503CW. Having mostly shot "manual" cameras over time, i.e. ones that require involvement and a slowing-down philosophy, I agree that this one ticks most boxes: modern and more fluid than the 500 series, lighter than a typical H series and certainly Phase One cameras, with upscale image quality (though not the best as compared to Phase One, even with the Hasselblad colors, which I tend to prefer). Plus the ergonomics is actually great, and people familiar with the 500 series will feel right at home (with the addition of being able to shoot in portrait mode, as the shutter button is in fact in the right spot when rotating the camera). In terms of caveats: the main one is software as for some reason Hasselblad did not include an auto-exposure lock here with a shutter half-press so any image with a strong light in the frame will look too dark (it is impossible to meter a spot in the frame and then recompose). Also, some functions do not seem to work (True Exposure does not change anything when ticked or unticked). The other caveat (or heads-up I should say) is the crop factor with old cameras, which I did not expect to be so limiting: an 80mm on the 6x6 is way too tight on the smaller sensor. But all-in, this is a fantastic set-up, with all necessary functions. Plus, it looks very cool and gathers lots of positive attention. I just hope that Hasselblad will correct a few software issues as described above. Again, thanks for the review.

[@jean-claudemuller3199]

Greg Bailey spot exposure area moves with the AF zone But you are right, I too miss the AEL button of the X1D

[@archondigital]

I've been waiting for this review since they announced the camera back then. 2019 really felt like a decade ago.

[@mkair73]

Great Video, this is the Camera and Review I was waiting for, Thanks!!

[@carlosgastelum8251]

The last SWC was the 905 model, this new camera is called 907 because it’s the evolution of that concept. If you use it with the new XCD 21mm it almost matches the view angle from the Biogon

[@AristeidisSfakianos]

This is the camera I didn't know I NEEDED that, most probably, can't afford!

[@drpipe]

Spent years loading film into these.. best cameras Ever.. still have mine. Not a battery in sight 💪

[@ronaldsand3000]

Absolutely first class presentation

[@alectrondorfman1057]

During the start of the digital revolution in the early 90’s. I purchased a phase one light phase back which fit on my hasselblaads just as that one does. All of my film backs were instantly obsoleted. It was an 11 mp back. I produced jobs that went up to billboard size with that back with some interpolation. If your doing say a double truck ad in a fashion magazine that 50 mp back is way overkill. But it’s really nice to have it. That camera you are showing is the nicest thing I have seen coming from hasty.

[@sailronin]

Hi Ted, my 907x arrived about two weeks ago and it's a joy to use. The CFVii 50c works perfectly on my 503cw and the 907 with the 45p and 21mm lenses is light and produces beautiful images. I also have been shooting with Leica M 24, 90 and 135 lenses with very good result (with cropping). I have sample images on Flickr at "Hasselblad with an M" and would like to grow the group and get more people to post images. Also, this works great on my SWC but the 38mm lens is so close to the new 45p in coverage and FOV that other than testing have not really used that combination.

[@ToviaSinger1]

You are very knowledgeable and an excellent communicator.

[@jenohogan9254]

I have a Hasselblad CM and I dream of having a digital back for it one day. It's such a great camera.

[@randolphcroft4212]

That's gotta be the best looking touch screen I've ever seen. And I just got into Leica. Lol. Now I want a Hasselblad, too. It's a mental illness. hah.

[@DidierMOULINPhotography]

Great ! It might be difficult to work with at the beginning When switching from traditionnal interface with 2 dials. The visual icon based customisable interface reminds me of my Leica TL2 which is really genius ans powerful !

[@bfums]

I love that this thing just looks like an SWC

[@PeterAKnipp]

I liked the Video! Says it all, have the 50th special, and can truly say never leave home without it! Amazing tool, so handy, so flexible! Software needs a little work, but else! Simply perfect! P.s. make sure you choose the right lens for your walk about shoot, it’s heavy if you intend to carry a whole compliment with you! 😉

[@Rearend]

That camera is really compact. That new 907x and the old 503CX are cameras i really would like to try out.

[@macjim]

When I originally saw this setup when it was launch, my first reaction was ‘I want one’ but I’d need to win the lottery to own one. The compact size and form factor just looks right, and if you add the grip; and maybe the optional viewfinder, it would be a really fine camera setup. Forget Leica or Fujifilm medium format camera, and the X1D2 too... it’s perfect almost. But, is it good to use outdoors, is it weatherproof? Anyway, one can dream of a big win...

[@StudioC41]

Great review Ted! Rather than it being a studio camera, I felt like this camera aligns closer to the Hasselblad SWC. Though, I'm excited they considered it as V mount. Saving up one for my 500 C/M.

[@cremersalex]

Love how it looks and I always shoot while looking down at a tilted LCD screen. The only problem I foresee is how to properly hold it without a hand grip (which makes it less cool).

[@johnwatson4695]

Hold it partly with a wrist strap, taking the weight in a low position looking down and it is perfectly comfortable. Also discreet for candid shots, being that the shutter button is at the bottom front right. also, buy a small LCD hood loupe and you have a viewfinder in very bright conditions.

[@maxgiii_beach_street_photo7161]

Its a fantastic piece or art and technology. Thanks to show it

[@guyjordan8201]

Cool! Too bad we loose the stereo view of two eyes on the ground glass; but that interface is so nice.

[@Cyriljayant]

I love how that back is working with an older body not even needing to do any adjustment for that body to be compatible to work with. I have a Blad 203fe one of the best electronic body ( as 205 fe ) and someone told me if I use any digital back and it has to be adjusted and I no longer can use it with my older films bodies. I think it sounds completely BS. or it is true with the older DIGI Backs but with the New Backs all those Old problems are eliminated. If that is the case it is great. This is a wonderful Camera.

[@4CardsMan]

i only afforded my 203 FE by buying a demo when it was discontinued, plus the wonderful 100mm f/2. I now use a Nikon Z6 for video and virtual tours. What I miss about the Hasselblad is that waist-level viewfinder and magnifier - better than autofocus. It always amazed me that I could go anywhere with it and no one except other photographers knew that I was photographing.

[@2mitts]

So no live view/histogram when making exposure adjustments in manual? Am I hearing that correctly?

[@Ritermann]

What amazes me the most is the fact, that the USB cable is going into the cases instead of just having the slot “on” the case. This way, there is no wiggle and potential for braking the cable. Right there, this is real prosessionals

[@rowanobrien4027]

Loved this video, been waiting for it since u made that first video but please please please make a h6d review

[@alexgray1905]

This is great! I have a 500CM and this new digital camera is a great attraction. I will get two cameras ... and they are both Hasselblad 😄❤️

[@papuchobello]

great video. I would like to see the hand grip with the controls on it.

[@lazynut81]

This one is my dream camera!

[@baharam98]

Very informative. Just what I need to know. Thank you!

[@VaxtorVax]

Great Video Ted! Lovely images + Cat 😁

[@Dezgadgets_n_things]

Hey Ted, thanks for the great content as always. Are you guys still doing the podcast? You guys had some really good shows.

[@bobsykes]

Interesting! Did you find the screen bright enough to use outdoors on a sunny day? Thank you!

[@bratbasher]

Hi, did you see the shift button next to the scroll wheel on the side of 907x? In A it switches the wheel to compensation and in M it is exposure time and apertur.

[@kurgo_]

This is the kind of camera that makes me think "wow that's a cool piece of kit" but also one that I'm 100% certain I'd end up hating if I had to use it. I mean, it's just an ergonomical nightmare. Composing only via live view on a screen, 4 buttons and basically everything needs to be done via touch, no dials whatsoever and a shutter button...this camera is by far and away the most similar thing to a smartphone that I've ever seen. Even the ergonomics (I don't know about people in the past and I guess this works for other individuals, but I don't find cubes to be particularly nice to hold on to for hours if I wanted to take photos with them) are similar to that of a smartphone, i.e. not all that comfortable. And while the menus being visual and streamlined are nice (then again, this probably has 1/10 of the options of an average camera and while I know I don't use most of mine, they're there because other people need them), what's with Hasselblad's obsession with using images on their buttons? Three lines, star, x, square/rectangle? Beg pardon? Am I supposed to immediately remember what these buttons do? What if I were to customise them, would I have to click them every bloody time just to see what each button did? Seems so incredibly impractical... All in all, it was a really nice video. Not a fan of the camera itself as a tool from my point of view (and then again, it's not like I've ever used one, I do need to put food on the table every now and then :c) but your obvious enthusiasm and love for the system and the camera are quite palpable and along with your knowledge on the matter make for an enjoyable video, that's for certain. Cheers mate, take care.

[@Ruylopez778]

It does have a grip and OVF as accessories. As for customising, if you customised your buttons, I'm sure you would learn to remember them all after a few days of use. You could use the WLF from an analogue body, which also has grip accessories. I presume the reason they don't include them is that some people will just keep it on a tripod all the time anyway. There's a KZbin video where several photographers go around Tokyo shooting film you might find interesting.

[@fedearbelaez4912]

The film one with the digital back looks like a better option. I get the difference in optical performance, but then again most people will try to the that "film look" on lightroom.

[@etienne8576]

Got mine last week and I have to say, I very much like the ergonomics. As simple and straightforward as it gets. Obviously, this is a matter of personal preference. The system is well thought out given the limitations of "old Hasselblads" with which compatibility needs to be retained. In my opinion the only ergonomical nightmare is when using an "old Hasselblad" with live view and leaf shutter (i.e. NO electronic shutter). This requires 1) to lock the camera in B mode, 2) compose and focus with live view, 3) unlock B mode, 4) rewind, 5) set exposure time on the lens, 6) take picture, 7) rewind. This process is so complex that I ruled it out as a no-go and will probably never use it.

[@jean-claudemuller3199]

The 907x has no special ergonomics, all Hasselblad cameras H6, X1D, 907x have the same touchscreen commands layout, same menu structure, same screen buttons, after some days you now what does the square, cross, star, lines, arrow buttons.

[@carlharrison9503]

I have a 500 CM and it looks like I could use this digital back. I do love the smaller format and would love to see it in action.

[@masterrickknight]

Beautiful camera design.

[@vertujoe2886]

the first time I heard similar concept from a brand called ALPA. they made very high end medium format cameras. and their cameras very similar to this Hasselblad, just a metal frame sandwiched between the lens and the back, both sold separately. I still wondering if a device neither can focus light to a image or record photons to some physical media. should it to be called as a camera?

[@stefaneagu]

I've been shooting film exclusively for about four years by now (simply because digital photography didn't "provoked" me enough, the "process" became just too easy). I've been using many great cameras but the wheapon of choice is the Hasselblad kit. For four years, all the novelty in digital photography didn't impressed me much, until now, when THIS was announced. Quite sure I can't afford it, but just the thing that it got my attention, makes it an interesting choice. Now, this would be the next question. How much film can I buy with that money?...

[@michaelbruchas6663]

Love the concept and engineering! Now to have the $$ to buy one...

[@mkteku]

Is there no option to have the settings visible on-top of the live preview? (In an overlay fashion.)

[@jean-claudemuller3199]

K M yes you have different LV screens possible just by toggling the square button

[@Alexandermeter]

Personally maybe they should go a little bit to the 203-205 tour, so shutter speeds on the bayonet mount and keep the aperture on the release dial, or like the swc-500 series tour, aperture and shutter speeds on the lens or bayonet mount. (and to top it off, a release button on the top like the swc ;) for the rest, nice to see they didn't abandon the v system entirely.

[@jimuelpascua8349]

Woah! That's awesome. So classic. ❤️

[@einfussganger]

Great camera and excellent review. I think if you want more controls without going to the accessory grip, you'd want to go with the X1Dii. This 907x is jaw-droppingly sexy, though.

[@Ken-yu7vv]

the SWC is my favorite too, and this one is very similar with SWC

[@kofikumi]

Was curious if you have had any issues with the 45p on the 907x? I received mine the other day, but am having some serious connection issues between the lens and camera. (No issues with the back, and it works awesome on my 500cm)

[@andreashagendorf8454]

Just in case someone askes: The Display does tilt up further than the 50° shown in the video. It can go up to 90° to get those oldschool top-down window finder.

[@scertoo]

that's most likely the back I'm gonna get for technical camera, what do you think about it? So I'd have a small tiny portable camera and a great back for my tripod work with movements.

[@ProjectMockingbird]

Like some other have said...it should have a dark slide to protect that sensor from dust, but what an amazing camera system! I would love to see how somebody like Sigma would do something like this..and Sigma probably is the only other camera company out there that would try something daring like this.

[@jaineelshah2484]

Thanks for the great video and detailed explanation!

[@jaimeduncan6167]

Great video. I will be waiting for the H multishoot.

[@marce1o1]

How would you go about shooting with a 500CM in portrait orientation without rotating the whole camera on its side, which would make it difficult to view/frame?. Thank you.

[@imanzain1305]

im not sure my old school hassy 503cxi still can use the digital back because the black flock already decaying, is it any possible to repair the dusty flock

[@zeliglui6656]

been waiting to see this in action since the original ad came out. just very hard to locate the old 907x body nowadays, any suggestion as I am based in Hong Kong. Thanks

[@AmirhoseinHerandy]

I just wish it was cheaper than the X1D II.

[@juanQuedo]

I really like the concept and compatibility with film bodies. To me it is like the gfx 50r or even the xpro3, a body to approach photography differently, at a slowest pace.

[@danielhorvathofficial]

Really good review. Can't wait to test this camera in my hand. From the video side. I tested the X1DII (comming soon to my channel) and I am suprised. Yes it has limits FullHD is way bigger and more dynamic then some normal camera even has 4k on it. And yes it has no LOG or Flat profile but still looks cinematic. So honestly I don't think it is not good for video. And as I know for the new firmware you can use w Atomos Ninja and it has 4k or even more and some crazy bitrate like 10 or 12. Not sure but it's sounds like a really cool video camera too.

[@psoon04286]

Wonderful walk down memory lane☺️..... If my memory serves me right, NASA did use the SWC in a number of their mission

[@victorpablo4636]

I used to own a Hasselblad 501 and when I look back at all the pictures I took from my different cameras: Ricoh, Fuji, Canon, the Hasselblad pictures stand out. Medium format! My question is that I understand one of the Fujilm GFX has the same (exact?) sensor as this hasselblad. It would be interesting for you to compare the two. Thanks for the video!

[@alainmonnens]

What would have made it even more awesome is a square sensor, since turning / holding the camera in portrait orientation is not so ideal. But that wouldn't be an issue with a square sensor. Or what are your thoughts on this Ted? Creative greetings Alain

[@CarlyWaarly]

I am loving the older Carl Zeiss Lenses, they have their own characteristics, something special that newer lenses do not have. It is not just about sharpness, also use the CFV on Sinar P2 with large format Schneider lenses. Never think that older lenses are not worth keeping, some photographers dumped all the Hasselblad V kit when FX digital came out, so these beautiful lenses went for a song! Of course it has all changed now, these V cameras are keeping their value.

[@frankjarrett6555]

I would like to buy one, however not only are all the retailers out of stock but Hasselblad are as well, does any one know when they will be available?