Sephora Fights BACK Against The Sephora Kids...

We need to talk about the Sephora mom's.
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[@laikanbarth]

Sephora is so expensive. I don’t understand how these parents can afford to buy all of these expensive products for kids who don’t even need it. It’s crazy. It’s just a way for these parents to show off!!

[@WeCookThings]

Credit cards.

[@Gnexz.]

@@WeCookThingsso much debt though.

[@thesimpleone-]

Yeah.. like they can save money for the future.

[@MeowNow494]

@@Gnexz. it doesn’t matter they can just file a bankruptcy and I can tell you from experience, once you file a bankruptcy the credit card offers come flying in because they know you can’t do another one for 10 years. I had to file a bankruptcy in 2009 and my credit was back to normal within a year. the only consequence was that I was denied Housing a couple times by places that had a no bankruptcy rule. But otherwise it was the smartest thing I ever did the credit score rebounded super fast if I had tried to pay off that stuff it would’ve been on my credit report for 10 years dragging my score down. Instead it was just wiped clean

[@SistersgamingEstifanos]

Ikr

[@WeCookThings]

These mothers are seeking TikTok fame for themselves. Pure and simple. It’s disgusting

[@elizabethr4107]

💯

[@MoreCoffeePlease.]

💯🙌🏻💯🙌🏻

[@CarrieArt7]

These are this generations Dance Moms

[@KarlyNicole]

Plus they want that free sh#t too!! 😂😂😂

[@sluttymctits4496]

Exactly. The whole "Sephora Kids" thing is trending now so they're all jumping on the bandwagon while simultaneously showing off how "classy" and "high-end" they are.

[@tjstarblood624]

"We need to get these wrinkles away." Girl you are a child. An infant. You were born yesterday. Your skin is literally baby smooth. THIS IS SO SAD WTF

[@Twinclub7tv]

That vid was a joke (she didn’t actually use it)

[@derbaeckerhatnichtauf]

​@@Twinclub7tv Does it matter though?😕 The joke isn't funny

[@annasshitdump]

It was satire though. I’m sure it’s her mom’s skincare, and likely borrowed it to film and later washed the retinol off

[@Mossy_Rock1]

@@Twinclub7tv jokes are supposed to be funny, that’s just depressing

[@dumbness5122]

As a frikkin 17 year old I still have to tell my mother whenever I decide to splurge my money at smth💀just recently I wanted to buy a eyeshadow palette and my mother successfully deinfluenced me cause i already have more than enough. That's proper parenting and advising and there's nothing wrong with it. it's not controlling

[@smatthews72]

love your mom

[@bapsbaby6441]

Mothers who are proud that their daughters are addicted to Sephora I think we should all agree to collectively shame.

[@Camp_Half_Blood_Is_Here]

SHAAAAAAMMMMMEEEEE Edit: I started a chain by accident 😂😭

[@schemesthefox1255]

SHAAAAAAAAAMEEEE

[@eatmyoctopus]

why? the young girls are only copying what they see their older sisters and mothers doing. It’s always been that way. Why are we surprised?

[@Exlill_cantsleeplolz]

SHAMEEEEEEEE‼️‼️‼️‼️‼️💥💥💥💥💥

[@BROWNIEEEEEEEEE]

SHAME

[@novadearest]

Ugh, not to mention...The fact that the sweet little six year old wanting stuff that smells nice like watermelon chapstick apparently makes her mom "disappointed" because she's not reaching for high value items or whatever... JESUS CHRIST SHE'S SIX!!!

[@chiakisluvvv]

ikr,its fucking sick

[@ryna03]

I never really got into the whole makeup thing other than the quick powder, eyeliner, mascara blush and eyebrow pencil. On in 5 minutes or less probably. My skin is sensitive and easily breaks out with foundation. I really don't need foundation, so that's helpful. But my dentist gives out chapsticks made of beeswax and kid scents like grape and watermelon. I tried one, unaware it was scented and was in Heaven. Sent me back to being a kid when that's what we had. Bubblegum (clear) scented lipgloss, and fruit scents. Those are so fun. What's wrong with these mothers? Didn't they have a childhood? 😢

[@dorothytucker9305]

I'm a tomboy my daughter is an extreme girly girl. She gets super sparkly eye shadows, lipsticks nail polish blushes, brushes (no eyeliner or mascara) came in a cute little box with a mirror. The nail polish is non toxic and peels off, the makeup is non toxic and safe for sensitive skin. She knows she is NOT allowed to leave out of the house with it but can wear gloss/chapstick. Spent total $50 on everything.😂

[@annaoddi2257]

I only wore makeup twice, and never used any creams or cleansers on my skin. I was a child who has sensitive skin as an adult, I suffer dermatitis all over, not just on my face, but everywhere. When I was a kid, I was learning how to be self-sufficient, learning to clean up my house, playing outside, using my imagination, reading a book, learning to crochet at fifteen...... why not teach these children how to read and write, or send them outside, allow them to get filthy, and teach them how to crochet or knit? At ten years old, I was grieving a loss, but also learning how to keep house. I was learning how to iron harder clothes, like shirts and dresses, not worrying about my skincare. I was excited for the usual kid things. At eleven, I was getting ready for two trips to a bush children's home. At thirteen, I was getting ready to better understand my body, and being bullied constantly throughout everything. I am no oil painting (plain jane) but this generation is getting ridiculous .

[@Tokkiichii]

Goddamn.. what type of parents are those? I'm a teen and the most makeup I've ever put on was lipgloss/lipstick, mascara, blush and eyeshadow (only in some cases tho). Like.. back at these kids' age I was still playing with toys, play makeup sets, toy kitchens and dollies, or I'd just do chores to get extra pocket money so I can buy a bar of chocolate or so. These kids are just.. this is crazy. Those kids' skin is literally gonna be ruined by 20 if they're already using this much chemicals.

[@informalnarwhals]

the ''new bestie'' had me reeling. no, she's YOUR CHILD. that kind of talk is crossing into emotional incest. she can call you her ''bestie'' when shes in her teens/adulthood and you do things like makeup and sit and laugh about embarrassing things dad did

[@chuckyfan6696]

Just say incest. It's not a slur or a curse word

[@informalnarwhals]

@@chuckyfan6696 it isnt, but i assumed youtube would think it is and smother my comment if i didnt do any circumvention to it

[@chuckyfan6696]

@@informalnarwhals oh ok. Sorry

[@informalnarwhals]

@@chuckyfan6696 no worries! you are correct in saying it =] figure i can fix it now

[@SusieLostHerDog]

I called my mom bestie once and then said: "That’s the first and last time I’m gonna say that, actually." And we just started laughing XD

[@Kiiaup]

went to sephora when i was 11. bought 2 items because my mom wouldnt let me buy more. i needed makeup to go to a house party with all my friends. my mom told me i was “to young”. i LOVE my mom sm for that

[@yhfhdcf]

why are these kids obsessed with sephora? its basically black n white lines put on their products and being sold for expensive. these gen z influencers are making a new paganism religion for gen alpha and more generations to come.

[@nutella_wewerehere]

⁠@@yhfhdcfI think you’re a bit confused: it’s Gen Alpha that’s the little kids buying the sephora products at way too young of an age, and Millennials who are the parents actively encouraging it and becoming “influencers” off of their own children’s unhealthy obsessions they’ve forced onto them. Gen Z is the generation that *hates* how Milennials are parenting their Gen Alpha kids, because of how Gen Alpha behaves as a result of Millennials’ overly permissive parenting 💀

[@One_Unity666]

@@yhfhdcfeh idk I’m not chronically online so I just found out abt Sephora last year

[@mx_milk9227]

Uhm no. Makeup and a HOUSE PARTY? Those are two very adult activities and it's honestly terrible you were allowed to do either.

[@Kiiaup]

@@mx_milk9227 my ‘friends’ at the time were much older than me- like maybe 7 years? but luckily since then ive found friends my age

[@briansalamander]

i'm glad that you're censoring the kids' faces and being respectful towards these childrens' privacies in ways their mothers clearly aren't

[@annnee6818]

Agreed I wanted to comment the same

[@edithnackers7127]

Agreed. Kids are not content to be exploited for clout and money.

[@Theunicorn2012]

i'm glad that you're censoring the kids' faces and being respectful towards these childrens' privacies in ways their mothers clearly aren't

[@yourlocalstraycat1835]

It sucks that she had to do it.

[@Nbrother1607]

@@edithnackers7127 how would exploiting your child get you paid? I thought tiktok didn't monetise content

[@rs-mt6kl]

Imagine being PROUD that your FIVE YR OLD is growing up too fast because of your own bad parenting.

[@m4tta]

the only makeup a 5 year old should have is that plastic face paint from the toy store

[@MeowNow494]

Yeah I can’t imagine advertising that my kid is a mindless consumer. This is embarrassing for all involved

[@MeowNow494]

@@m4tta actually please don’t buy stuff like that because most of the time it is found later to contain lead or arsenic. Dollar store make up is poisonous and shouldn’t even be used by adults. Half the time it’s counterfeit.

[@pineapplepapercrafts]

My toddler has an old wet and wild pallet she likes ro do her makeup with when I do mine. So it's not the plastic stuff but an old one I don't use any more. I would never give her my urban decay eyeshadow lol

[@LyraPyxisVT]

but at least your buying her a cheap makeup for her to play with@@pineapplepapercrafts

[@Jinxanator66]

These kids now have been fed unrealistic beauty expectations and will be suffering from body dysmorphia when they get older. Their skin will look like they are 30 when they are 15.

[@boingusdoingus6969]

The fact these 4-12 year old kids are buying hundreds or thousands of dollars in Sephora stuff is actually insane 😭 like, as a 17 year old I’m still, getting excited over stuffed animals and LPS. These parents really need to bring them to a toy store and put something that isn’t their own phone in front of their face so they can actually engage in having a childhood. Also, the fact this age demographic is on social media TERRIFIES me, why are these little kids on such platforms when as a kid, getting my first iPad, all I could have was one Lego game? “I saw people using this last so I guess it’s important” she literally has no idea what the people in the videos were saying, she just saw the name of the brand and the name of the makeup product itself and went “oh mommy will let me buy that!! Cuz it’s important duh.” This new age genuinely scares the hell out of me.

[@NeonJJ_195]

Same. As a 19 year old I still get excited over the smallest things. I got my first phone when I was 12. I was so scared to ask my mom to buy me some computer game membership when I was younger and it took a lot of convincing until she eventually agreed. I pretty much grew up playing outside the entire day (aside from going to school) and then watching a movie together with my parents in the evening. That was my childhood and looking back I can honestly say it was amazing. I don't even know what to think when watching videos like this

[@TheDramaticCrafter]

As a fellow gen z, I am scared. This is freaking scary. These kids aren’t ever going to experience climbing a tree, falling in love with a book, or even making stuff and selling it at a yard sale. Society is honestly doomed. This is literally so horrifying. I, not once, ever asked my mom to take me to a Sephora as a child. I think I walked in with her ONCE, and I was scared because it was overstimulating and it felt like a different planet. Like, I remember being really confused and feeling lost because I didn’t understand what was happening or what anything did.

[@ahstiasummers5583]

I bet these kids will have a harsh awakening when they get their first paycheck some 10-20 years from now

[@ringdingdisaster]

i still dont have a phone and im 14, only a second hand laptop, and honestly i think thats the right choice

[@Dear.pandalove]

What’s a “LPS”?

[@KatharaWaterTribe]

The mom saying "my daughter sees me walk out the door every day with a face full of makeup so naturally she'll be interested" My mom always used makeup, did her hair, she took me to buy her hair dyes and stuff and she always told me "don't use makeup until you're an adult. Your face is just fine the way it is and you can ruin it if you do makeup this early in age" I didn't wear a full face of makeup until 19. And I'm glad, my skin is awesome! Edit: I never said I never user a drop of makeup until 19. I used BB creams, gloss, tinted balms and eyeliner. But concealer, shadow, blush and stuff was something I did after 19.

[@cloudii8386]

Fr that’s what play makeup for kids is for, so they can experiment and play and be inspired by their moms not use actual makeup

[@xoen9316]

as a teen who wears makeup i think it’s fine as long as you don’t use too much and make sure to clean your face 😆 but i agree its probably better for your skin if you don’t use it as all

[@katharineeavan9705]

also betting that if she had a son who saw her leave the house every day with a face full of makeup and asked her to get him some, she'd either tell him no, or, if she's more liberal, give much more consideration to what she got him and how much of it rather than letting him just blindly emulate her

[@bearhugsforyou3349]

My mom was the same too! I've seen her wear makeup on almost a daily basis, but never took interest in it until I was 18 - 20. But she has always told me that you don't need makeup until you're an adult.

[@statics_sanctum]

i'm 13, and I use skincare (i have severe acne and such so i kinda have to so i don't feel gross and its good for me), my skin has gotten to the point where its pretty clear, and i'm just using some tinted moisterizer to cover up and acne scars and some dark circles. Your mum is so right, and i'm so glad you have clear skin!! xox

[@brittanyblue4495]

My 6 and 9 year old daughters accompany me to Sephora because I have things to pick up for ME. Its "my store" because Im a grown-up. If they both behave (walking feet, indoor voices, no shoving, no whining, no impolite language) while mom picks up age-appropriate skincare, they can each pick one of the little Sephora brand lipglosses at the counter (which are still like seven motherfucking dollars apiece) so they can feel like they "went shopping with mom". Y'know. Just a little treat. My 9 year old asked why she can't also buy retinol cream and expensive foundation, which is a reasonable question. I told her "Because you're a child and you don't need it". Thats it. Thats all parents have to do. Tell them fucking "No" and don't reneg on it. And that little lipgloss treat goes out the fucking window if they're rude to employees or start finger-fucking the sample products. They know they are to look with eyes, not hands, and treat everyone kindly. If they don't, no treat. Tell your kids "No", fellow Millenial parents. I am fucking BEGGING you.

[@novadearest]

This comment restored a tiny bit of my faith in humanity

[@alizeelaurent7033]

All little girls love makeup and want to look like mom. That's why we had these shitty greasy "palettes" as kids with 30 shades of "gloss". They don't need anything more. I love the way you include them with the little gloss without folding under the social media pressure 🙌🏻

[@acxce]

“finger-fucking” this made my day 😭 but ty for not letting your daughters ruin their skin by putting on stuff they don’t need on it.

[@janee1115]

I’m currently dealing with with an 11 year old trying to to convince me why she needs stuff from Sephora she argues saying I get it so apparently that means the unemployed child should too 🤦🏼‍♀️ I about sold her when she was caught using my tacha indigo cream 😡 she is desperate to use the stuff but she is 11 heck my 14 year old daughter don’t even ask for this stuff like she does she gets drug store makeup sometimes uses my eyeliner tho 😂

[@brittanyblue4495]

@janee3339 I totally get where she's coming from. Its that weird tween peer pressure. When I was about 12-ish, everyone went apeshit for those yellow silicone Livestrong bands. Its was like the first real viral trend and I would have sold my soul for one. I didn't actually "get" the idea behind the band, just like these kids don't really get why they would need intensive skincare, but damn do they NEEEEED it. I feel like that's no one's fault but target marketing, and the developing brain wanting more than anything to fit in. Hopefully a new, less skin-damaging and expensive fad comes around to distract these kids from $75 retinol drops.

[@Stolasupremecy]

3:46 It's not the fact she didn't know hot pronounce it, she Ligit didn't know what it was💀😭

[@-ava-]

Wait till they try pronouncing the ingredients 💀

[@avaies]

as someone who is YOUNG, with no skincare besides washing my face and haven’t stepped into a makeup store unless it’s for someone else and only has a perfume for special occasions… I’m disappointed at the other parents..

[@SILLYSTRAWBSS]

Real :/

[@comenerdwithme3346]

“I can feel those wrinkles melting away.” This poor girl, she’s 5…

[@libra818]

its so fucking sad.....

[@draconicgremlin7484]

I had to pause the video and put my face in my hands for a minute after that…..

[@clown_hour4297]

i was in walmart who was yelling at her dad because she had to get her "skincare", she looked like she wasnt even out of elementary school yet. when i say yelling, i meant it, it was borderline screaming. indeed very sad that these kids are being taught this, they dont even need any of these.

[@dont_harsh_my_mellow]

I saw a 15 year old cry over “wrinkles”. They were just natural fine lines we all have even babies. I didn’t even get bothered by her more so than I was thinking how sad it is that we’re telling everyone that having any fine lines means you’re old and wrinkly. 😭

[@lonelyone-hs8jw]

@@dont_harsh_my_mellowRIGHT?! I have horrible depression, and so when I look in the mirror and see my smile lines, my first instinct is to smile and see how they were formed. It brightened my mood in school, and now we’re trying to take away the joys of growing old from teenagers? It’s so messed up 😅

[@bree8345]

I’m a mother of a 10yo & a makeup artist. My daughter has never gotta anything other than a lip gloss or body lotion from Sephora & im a mfn rouge member. Wtf ever happened telling your children that they are beautiful as they are? These women are literally farming for these kids to be in a therapists chair by 16 smh

[@OriginalContent89]

If only more mothers were like you

[@adish1401]

What I find extra sad about this, is the fact that if a mother can afford all those expensive products, wouldn't she be able to afford extracurricular activities and courses? For her child's actual development? Sure, maybe the child is already into make-up and skincare because of social media, but like, maybe get them to at least try something else? I don't know how it is in the US, but I did grow up with access to this kind of money, and rather than wasting it on products that are useless to harmful on me I actually got to learn and try a variety of skills...

[@bree8345]

@@adish1401exactly children should be involved in children’s activities

[@coletterosenhaus4163]

We need more moms that are like you. So I’m going to be one of those moms.

[@kuroiphox989]

At 16? I think you're being too generous with that, these kids will be hitting the therapist chair before 16. Still, love to see there are still sensible mothers like you out there!

[@mishaa7263]

i remember the first time i went to sephora as a teen in the 2010s and i was so anxious bc all i knew was drugstore products 😭😭

[@Girlnextdoor-fh1jm]

Me as a teen. I literally have no idea what Sephora was until I heard of the Sephora kids

[@aleiaisidoraaa]

my mother struggled to even get me to wash my face with soap when i first started breaking out during puberty 💀

[@earth2emma]

What drives me wild is that we’re in the middle of an economic crisis and somehow these parents magically have the money for their little kids to spend on luxury skincare. They’re literally raising little consumers that will have little to no impulse control when they get older.

[@francoisrenard2300]

That’s what’s scare me the most. I have a good jobs and I couldn’t imagine spending that much money on skin care.

[@buckygal]

​@francoisrenard2300 Right?!? I do pretty well for myself but am still horrified by my $100-200 monthly Ulta outings. I can't imagine spending more than that on a frequent basis!

[@bakaichigo]

@@buckygal *Cries in poor* you can spend 100-200$ a MONTH on Ulta? Excuse me while I sob AND celebrate your success - get that bag, at least some of us can Q_Q I just barely make enough to survive and that does not include luxuries like skincare (period - I have one face soap and one all over moisturizer and they both cheap asf). I just splurged on a new ELECTRIC toothbrush (instead of the manual ones) and I was like "wow I'm treating myself". Keep working hard m8, hope you'll always be able to afford these things to treat yourself to - don't feel bad about it if you worked hard and are being reasonable! :)

[@Saddles_N_Sauvignon]

It’s mostly false… they are spending money they don’t have to keep up with society and brag on social media. Most of those people are in extreme debt and use credit cards like candy. You really don’t realize how much money you waste until you do strict budgeting and stop falling for fast fashion and make up trends. The most liberating feeling is having no house payment, no car payments and using only cash/debt cards. Society and big corporations want us in debt.

[@ville__]

Who cares anyway. But I made a video about a girl dylng and she was crying in pain(try not to Laugh video).;❤

[@sidlowe4209]

Did anyone else notice how far the first kids went over budget? They each were supposedly given $100, but the one girl alone spent well over $200. Combined with the fact that they never even considered the "one item each" rule their mom set...that tells me this mom just throws money at her kids to shut them up and doesnt do any parenting. It's way bigger than the Sephora crap.

[@bravobby8773]

Mom said one item, deal or no deal. They said no deal… any she took them in anyway!! My mom wouldn’t have even made it into the parking lot if she had ANY inclination that I would expect anything else!! However I also wasn’t the “girly girl” she wanted so maybe she would have given a little 😅 but I never cared for makeup or dolls no matter how hard she tried! Any time I wanted make up I made her do it anyway because I knew she’d do it better (few and far between occasions)

[@thesecretshade]

I never even had that much money as a 10yrs old. This is wild to me. Most I did was buy several magazines at once and still never spend over $8 And if it costs more than I had, I obviously couldn't buy it. These kids will have an awful awakening when they go to college or to work and don't get the special treatment anymore.

[@Lucashim-nx2fg]

they are kids, that is very nomal as they don't know boundaries. But its the parents fault

[@BeachBumEvvie]

A ten yr old having make up and the parent allowing is disturbing.

[@SillyGurl-qp6pk]

The tooth fairy?!?!💀

[@naynay2217]

I remember going there once with my mom and I heard behind a little girl asking her mom if she can wear make up and her mother went “No you’re too young.” And I smiled cuz I felt like it was rare now to see mothers not wanting their very little girls wearing make up.

[@bassyxgrelle8659]

When I was younger, the only thing I ever got that was makeup related was a pallette of glittery eyeshadow that was super cheap and that I used like 4 times I didn't use makeup again until I was about 16 or 17. And that was just me experimenting with eye liner for cosplay. There is absolutely something wrong with these parents for encouraging their young children to buy all of these expensive products that they don't even know the name of. When I was younger, I was told by literally everyone that wearing makeup was for grown ups only, and that you did lotion to make your skin stop peeling and had some products for acne when you got older. Hell, I wore eye shadow to school once from my glittery pallette when I was much younger and they just told me that I wasn't allowed to wear it anymore to school.

[@bubliiekqiio]

If your children can't read what the brand is, let alone what's inside the products, then THEY DO NOT NEED THAT.

[@teelesynclair5902]

Yes, this ☝ it's ridiculous, they don't need it 🙄

[@LaDimplez91]

And neither do the moms if they can't read it either 😂😂😂

[@ville__]

Who cares anyway. But I made a video about a girl dylng and she was crying in pain(try not to Laugh video).;❤

[@teelesynclair5902]

@_Twidgit_ There's a wee bit of a difference between antibiotics and luxury skincare

[@Goldy-Bear88]

100% "cant read it you dont need it"

[@TheOneTheyCallTim]

"and now I have a mini bestie to go with me.." And THAT'S the problem. That statement is so telling. So many parents act like their child is meant to be their friend. When I was a teacher I had a mom in tears at a parent-teacher conference who didn't understand why her 5-year-old was mean to her and not her friend. Dad and I had to explain that she was her mom, not her bestie.

[@alliwhite3941]

depressed, lonely mothers.

[@Ruby...X]

Ikr, like seriously don't have children if you're gonna treat them as your "little buddy".

[@colleenschwab]

Adultification causes mental issues later in life. They are your child, they are not your best friend, get some actual adults to spend time with.

[@ahstiasummers5583]

I can bet those moms will start emotionally and mentally abusing their daughters once they start exerting independent desire outside of being mommy's dress up doll. It doesn't have to be them not liking makeup anymore either, it could be something smaller like not wanting to do their makeup the exact way mom does it

[@bakaichigo]

​@@ahstiasummers5583 Sadly, that is the LITERAL path that thinking you are your 10-and-unders bestie takes you on. It has only one end and that is "massive dramas and struggles during teen and later years because daughter is growing up and realizes its NOT cool or fun to always be dealing with a clingy controlling mommy!" Such parenting leaves no room for self-discovery because deviation from what the parent living through you wants to experience (or re-experience) produces fear and anger in the parent. The parent will then try to crack-down on their "suddenly misbehaved teen" who will triple down themselves on trying to break out of mommy-dearest's controlling clinginess, which will hurt mommy's feelings, thus creating a cycle that spins out eventually on fight after fight over what mommy wants vs. what the slowly-turning-adult teen wants in life. In the end, both will have major issues and need professional help. Literally this NEVER goes well and will NOT ever go well, precisely because the adult tried to make a bestie out of a kid they were supposed to raise. If the adults mindset is on being friends first, they don't act with the strictness or directness that a child requires from their parent, thus the child learns less and learns more difficultly. They will always grow up eventually though and when they do they will have their own friends and will not want to spend all their time hanging out with a parent that just wants them to continue doing all the things THEY love to do (which is what they're pushing onto the 10 year olds now). What MOMMY wants to do is go to sephora and right now that's lining up with the kid's interests because its trendy and they want to be like mommy. What about when the kid grows into a teen and decides "wait, I HATE this girly cr@p and I really want to start going ROCK CLIMBING and doing JUJITSU and I want to skateboard!" or any combination of things that are not focused on activities that MOMMY likes to do (like going to Sephora and doing 'typically feminine' things)? The kids like what the parents like because its what the parents like. When they grow up and start discovering what THEY like for themselves, it doesn't necessarily align with what the parents liked to do. The parents, on the other hand, have finished developing and have already learned their tastes, so they won't be growing and changing with the child. So... it's literally impossible NOT to wind up having created a big mess that will only cause the parent who did this to spin out, esp. if they were counting the kid as their only friend. It's inevitable that parent will end up back in the sad lonely swamp, because the kid will have their own friends and want to do their own things as they get more adult and independent.

[@katieblade7083]

You can't say my parenting is bad if you don't have kids. As Steve Hoffsetter would say: ive never flown a helicopter, but if i see one in a tree, i know someone f'ed up.

[@Tam00393]

When I was a kid, we were buying black eye liner and twilight saga body glitter from Hot Topic and begging our parents for Happy Bunny chapstick and lip balms.

[@SiblingSh0rts]

I’m so happy that Sephora FINALLY TOOK ACTION. It’s been ages and I hope this continues for all Sephoras.

[@riddlerosehearts8277]

Yeah but they've should've took it a step futher & banned them for bringing their kids or just letting kids in regardless

[@jayyli7204]

What they do ?

[@FlowerGriffon]

@@riddlerosehearts8277 yeah! Like I feel like there should be a complete ban from having kids in the store and there should be a identity verification before letting people in the store.

[@Michelle-jm7hh]

​@@jayyli7204 I was wondering the same thing! Someone enlighten us please!! 😂

[@user-we2sc7en5y]

​@@jayyli7204some stores are tapping testers and not allowing kids in stores

[@BewareTheJoxter]

The whole phenomenon of Sephora kids is absolutely devastating to me because its just further shows just how much we, as a society, push beauty standards onto girls at such a young age. Because why else would a literal elementary schooler so strongly believe that they NEED to have a beauty and skincare routine with more steps then most teens and young adults?

[@oHalloweenie]

THIS!!!! I also think the mother's are pushing their own insecurities onto their children as well. Why would anyone want their children to be obsessed with makeup and skincare when they're literally kids, they already look young because they ARE young!

[@robertparker6280]

Seriously I thought it was being stopped or slowing down midway or with the older Gen Z. But I guess I am wrong on that.

[@CelticRuneSinger]

What do you mean as a society cause I didn't see no fathers its basically The narcissistic Mother's that like breathing in their own farts And proclaiming it as branded perfume That's causing this spoiling And just remember this is not a just over itself indulgent enriching are real world problems If you happen paying attention to Court TV And the trend of cases growing there

[@CGWolfGirl]

When I was kid I wanted to use makeup cause it was fun but never really used it

[@BewareTheJoxter]

@@CGWolfGirl and thats totally valid- I think that if kids have an interest in makeup and want to experiment with it then thats fine

[@dehciwdnaS]

As a young person who aspires to become a writer, getting a thirty minute extension for reading my books is probably the best feeling.

[@ThatOneMarveller]

8:10 as a 13 yo girl, my favorite skincare brand is Nutregena. These videos that the moms are posting are sickening. Thank you for bringing more attention to the mothers.

[@VampiricVik]

saddest part to me is that they go "they need to learn about skincare early" while letting them absolutely destroy their skin so when they really do need skincare they'll need to actually get medical grade stuff or oral medicine to "fix" whatever the hell they caused

[@fran791]

Also let's not lie to ourselves, skincare really won't make that much of a difference. Hormone balance and diet has way more of an impact on skin than skincare ever will. And nobody needs antiaging stuff before the age of 21-25

[@laurenddddddd]

Tbh i feel if people really need skincare they should just go to a dermatologist in the first place. Like stop buying all these random products??? Dermatologists know more about skincare than drunk elephant or whatever. I’m 23 with acne been going to the dermatologist since 21 and the products im on help me a lot AND they’re cheaper

[@mariawhite7337]

​@laurenddddddd what is sad is by 21 they'll actually NEED a dermatologist to fix their problems because of that that makeup and more. Then what will be even worse is that I can foresee that the insurance companies are not gonna shell out several thousands worth of products because it IS all the parents fault. I don't even use anything but lotion. I came across some chick's complaining about dry tight skin AFTER they had used a face wash around FIVE times. This wasn't even just soap, like a acid based face wash. It was so tempting to tell them that they were stupid and to just use a moisturizer instead of basically a chemical peel to clean their face.

[@lynnettdufeck1906]

Dermatologist are really exspensive though

[@InkDollInnocence]

​@fran791 actually that skincare is really strong and can cause chemical burns if not use properly or too strong on skin that's y I don't use any of that stuff its too strong for my skin and I'm 39

[@arreis7866]

Growing up my mother would still discourage me to spend my money whenever I wanted and encouraged me to save. There was ONE TIME in my childhood when my friend and I turned 12 (our birthdays were a week apart) our moms took us to a mall and allowed us to use our own money and buy whatever we wanted (age appropriate). It's one of my favorite memories because it was a TREAT. Not an entitlement. Even as an adult it's REALLY HARD to save money, but I still consult with her about most purchases.

[@LokiStarOmen]

When I was 10 when I started using skin care, but I was a very early developer in general and it was causing early development of oily skin issues and hypersensitivity to pollen and other pollutants. I used a very mild cleanser made for sensitive skin, a gentle scrub exfoliater to help with a bunch of dry patches on my forehead and cheeks that would build up with dead skin and a sensetive skin moisturiser. That was it. To this day I only use a gentle facial cleanser (my mum buys me Liz Earl Clense & Polish for Christmas since I turned 20 and I love it), a gentle face scrub, occasionally a tea tree toner, a gel moisturiser, and very very occasionally I’ll use a hyaluronic acid face mask, which I didn’t start using until I turned 28. As for makeup, I loved doing makeup art for fun but my mum made me use face paint until she found out it’s kinda dangerous to use as an eyeliner so when I was 9 she had bought good quality makeup for me to use but she spent months researching for products I could safely use and that were affordable. I was allowed eyeshadow, colour lip gloss (which I asked her not to buy cuz I hate the feel of lip gloss), face glitter and eyeliner. I was allowed to mix up lip colour by mixing some lip balm with eyeshadow but my mum was not prepared to buy me lipstick yet There are ways for kids to safely introduce kids to these things and encourage a healthy relationship with skin care and beauty products but so many parents don’t seem to understand where the down sides are of letting their kids have Drunk Elephant until their kids have got acid burns from their chemical peel creams. We need to bring back kiddy makeup, but maybe kiddy makeup that actually works and include kiddy versions of the skin care products minus all of the harmful ingredients and with a similar design for the packaging to the real thing so kids can feel like their using the products they want

[@michellediaz5733]

As a Gen Z parent, my 5 year old daughter comes with me to Sephora but she knows it is big people makeup and she can not touch anything. It's absolutely the parenting.

[@TheoneandonlyCAPRISUN]

You are one of those moms that knows exactly how to raise a child

[@ville__]

Who cares anyway. But I made a video about a girl dylng and she was crying in pain(try not to Laugh video).. ;❤

[@kikikiller1153]

Also ppl forget that you can play with your mom's old makeup when you start being interested in it, I don't get why they're buying brand new stuff to children

[@EliasKayama245]

​@@ville__WTF. You're probably a bot

[@EliasKayama245]

​@@ville__you ain't got content. And you're definitely a bot

[@pherasabraxas]

These are the new "pageant moms". It just feels like they're living vicariously through their daughters.

[@yourlocalstraycat1835]

Absolutely accurate

[@Sa_mageste_le_roi]

Oh my God you're absolutely right

[@SussyBakaSenpai]

I didnt wear alot of makeup until i was mostly actually 16/17. I started learning and do a little blush and mascara when i was like 14 but i did try a little bit more when i was 15

[@TheBriezeTwitch]

The fact that I’m gunna be 17 really soon and still the ONLY reason I get excited abt Drunk Elephant is because elephants are my favorite animal (and I still don’t even own those products) and I think anything to do with elephants is amazing (literally half of my nail polish is Kokie brand because their logo is an elephant) is insane. Also the fact that the only makeup I have is a single felt tipped eyeliner and I only started using that last year. I’m so grateful I’m not a gen Alpha kid.

[@megmcguigan3857]

Underage unsupervised kids should be banned from there. Period. This is very lazy parenting. Stick their kids in front of an iPad all day without telling them anything about the real world.

[@MeowNow494]

I grew up in the 90s and we couldn’t go into music or video game stores as kids without supervision.

[@sharonharris9782]

​@@MeowNow494what are you talking about? I used to go to those types of stores by myself as a teen in both the 80' s and 90' s, so something is off with your story.

[@sharonharris9782]

​@l-m6313I call bullshit.

[@__rm307]

@@MeowNow494what music or video store are you talking about? Be specific? I used to go into Sam Goody all the time. There was just less people then - and less people that acted like assholes 🤪

[@Sparks-_]

i mean i go on my ipad alot but i aint no sephora kid in matter of fact i never been to ulta or sephora for christmas i got a moisturizer and a clenser bc im hitting puberty

[@alessandrajackson3768]

These moms are teaching their kids body dysmorphia, insecurities, damaged skin, poor manners, and bad spending habits!

[@Janiya_H531]

Horrible parents!!

[@isxbelle._.]

IKR@@Janiya_H531

[@lkpigs2168]

When I went to my aesthetician she did some retinol for my acne scaring (asked for my mom's permission of course) , and I couldn't be in the sun too long for two days and she said I should only get it done TWICE A YEAR! WHY ARE PEOPLE DOING IT NIGHTLY! ESPECIALLY CHILDREN!?!?

[@_.Brii._]

The fact that you respect the children enough to blur their faces but the parents couldn’t care less

[@fayethhanna7193]

One of the worst parts is the mom making their daughters their “bestie”. As someone who was raised as their mother’s best friend, it is awesome as an adult but can come with several downsides as a child.

[@VictoriaInamorati]

When the kid is a minor it is the parent's job to be a parent. When the kid is an adult and are fully functioning in the real world as an adult then the relationship can change into a friendship.

[@uniquenewyork3325]

for children who get into harmful habits that's the LAST thing you need, and for mature kids they may end up parentified

[@Eelarson]

It’s good to be your mom’s bestie, but not taking this too far.

[@thewatershopkeeper167]

@@VictoriaInamorati exactly

[@bellerain381]

So true!!! My mom and I are becoming friends now but from birth to age 18, my mom was my parent and trust me, I rebelled and got on her nerves!

[@raidenei1920]

Today I saw A child at the candy shop who said "I dOnT care about make up or skincare, I just want to eat candy and play tag!" To their mother. I was so happy to hear that are so kids who are actually acting like kids.

[@iexiste1188]

@Phaseisugly_ you’re so real though 😭😭😭

[@lxmesoda]

same and im 16 ​@Phaseisugly_

[@macfamgt]

As a eleven year old, I hate make up because I was raised right. If I ever wear make up it will not be at age eleven, at least age 30. Also, I'm super respectful and I don't even like make up. I'd rather play with my plushies

[@Tokkiichii]

​@Phaseisugly_same, same fr. Like.. what's wrong with candy??? Or playing games like huh????? Kids should act like kids. Periodt.

[@bcbdjane]

@@macfamgt im 12 and i couldnt care less about skincare and makeup (im a boy anyway), i like playing with my plushies instead (i have like 50 plushies)

[@lilly7057]

I wasn't allowed to wear makeup until I was 13 and my mom bought me a soft pink eyeshadow palette, moisturizer, and gentle cleanser for me

[@ZZEENN_.]

18:20 AT 4 YEARS OLD I WAS STILL DEVELOPING MY VOCABULARY OF MY OWN NATIVE LANGUAGE AND SHE'S GETTING SKINCARE 😭😭

[@herroyalsquirrelness8167]

Are we all just gonna ignore the mother calling her daughters respectful when they couldn't even respect the boundary she set of only one item?

[@IsomerMashups]

When I was a kid, it was considered scandalous that there were girls in middle school wearing makeup. My cousin got into an argument with my parents when she was living with us for a year because she wanted to wear makeup to school at 13.

[@kathleenking47]

It could make them look OLDER and open to predators...unless....

[@AriiyaaSano]

For me whenever I go to sephora its to buy Lipstick mostly because my mom only allows me to wear lipstick. I am a 14 year old girl in 8th grade and I find this really odd that 10 year old girls are wearing makeup and skincare when they dont even have ANY typee of SKIN PROBLEMS. Like wth are you purchasing skincare when you have freaking flawless skin.

[@BaconBellaPancakes]

Fr. I wasnt allowed to wear makeup till i was 16….. hallelujah

[@MaeRose26]

@@AriiyaaSano exactly. when i was 10 i wore some eye shimmer and lip gloss. that was all i was allowed to wear. only after i turned 16 was i allowed to wear foundation, eyeliner, mascara, the whole nine yards. 10 year olds should only be allowed some lip gloss, lip balm, and some light colored eyeshadow. nothing more

[@nightcoreroom8572]

Yes, I put mascara on for school once because I wanted to fit in and some other girl came up to me and said “you’re wearing so much makeup” 🥲 but I doubt it’s seen so bad in school these days, it wasn’t allowed in my school back then either!

[@lindsayroseraby8583]

I am a 34 year old woman with a two income household, and I have had that Charlotte Tilbury bronzer in and out of my Sephora cart for 6 months because I just cannot justify the price. What has the world come to when a 10 year old gets it to play with?!

[@Sadnojustlife]

No literally my siblings are asking for $100+ items. No honey you are getting a $25 dollar spending per week. Then suddenly I’m the bad sister since I don’t buy them stuff. My mom has shown them how much it costs to earn this stuff. But KZbin has ruined their perception on what is appropriate for their age!

[@LilChuunosuke]

I'm a fully independent adult, but I only wear makeup for formal events, dates, interviews, and for fun when I feel like playing around with them. Since I mostly buy them for fun, you know what brand most of my products are? ELF!! I don't need to worry about wasting or throwing away product when everything in my makeup kit cost less than $10!

[@iturnedintoatelescope6075]

I came here to say the same thing

[@madeleineyoung7062]

@@Sadnojustlife $25 is also really generous

[@Sadnojustlife]

@@madeleineyoung7062 ikkkkk my dad would give me $5 a week or sometimes once a month. And he still would complain I was expensive.

[@purplepotato8849]

It's nuts that the kids said "No deal"? You, as the parent, told them they could choose 1 item, if they say "no deal", then they don't get to go at all. *You're supposed to be the one setting boundaries here, children should not be deciding for themselves what the boundaries are.* Model responsible behavior, these kids will be adults one day and at the very least let them learn some self-regulation and financial management skills. You are not the "cool friend" to your kids, you are the parent, so PARENT.

[@MeowNow494]

Yep those little girls are going to grow up to go to prison because they have no rules and no consequences

[@baoziday5178]

Literally, how are you gonna say no deal to your own mother and then she proceeds to continue going to the store anyway?? My own mom would literally turn the whole car around

[@heath6802]

At that point she should say “okay!” And go in to get only what she needs and their errands continue. Perhaps change her mind if they actually do see ONE ITEM they each want, but holding firm if they try to get more

[@LyraPyxisVT]

yup or they'll get beaten by someone@@MeowNow494

[@LyraPyxisVT]

right, if it was my dad, he be dragging me out and telling me i get nothing @@baoziday5178

[@kaelyn.hearts.u]

i was at sephora with my mom the other day (i am 13 and i was spending my own money that i WORKED for babysitting to get a perfume) and the girls next to us (who looked about 8) had a total of $600!! the mom’s explanation was that it was her daughter’s birthday, so her and her friend got an UNLIMITED shopping spree. both girls were being VERY rude to the mother and workers, and were SCREAMING at them when they didn’t have the charlotte tilbury setting spray. i felt so bad for those workers bro

[@ilovebengalsandsquishmallows]

You know what I was excited for when I was their age? Pretending I was a freaking vampire with my friend!

[@loverrlee]

All the mean girls from high school are moms now. Society is doomed. 😭😭😭

[@Curlyheart]

DOOM

[@pancake-yum]

@@Curlyheart DOOM

[@Janiya_H531]

@@pancake-yum DOOM

[@opalblossom105]

@@Janiya_H531DOOM

[@isxbelle._.]

@@opalblossom105 DOOM

[@claracatlady9844]

My parents had the *”Want vs Need”* rule. If you *want* something you need to use pocket money. If you *need* something (=necessities like school supplies, new trainers for sports class, a new winter coat because you grew out of yours, hygiene products etc.) they are going to take care of it. I always really appreciated this because 1. It taught you to manage your pocket money 2. It taught you the distinction between a want and a need 3. it taught me to save up for things I wanted. In Germany the branch of the government that’s responsible for like children and family affairs releases a document with their recommendations for pocket money based on age etc. and my parents pretty much stuck with that (like 10€ for 10 year olds, 20-30€ for 13-16, 50€ for 16-18 I believe)

[@Purple_.Duck..]

My parents do that too!

[@alyssaherrholz3221]

Are those amounts every month or?

[@claracatlady9844]

@@alyssaherrholz3221 yeah per month

[@danielle-bi3tk]

damn in india you dont get pocket money until you leave home for college

[@claracatlady9844]

@@danielle-bi3tk maybe that’s why all my Indian friends struggle with money management 🤔

[@reddieunknown7566]

Some of these girls are going to grow up thinking they won't be pretty unless they do a whole hour worth of skin care and makeup this is sad. Im 17 and the only thing I use is a facial cleanser and have no idea how to do my makeup.

[@brietorakarlsdottir5482]

I adore the fact that you blurr every kids face even though their faces are already out their ❤❤❤❤❤❤❤ i respect that

[@sarahstoppar8960]

The problem in my opinion is the rampant narcissism, the constant need to be online, to film oneself and to buy useless and expensive things just to be part of the masses and be talked about. If you see these mothers they film themselves with the excuse of filming their daughters.

[@Pinkyandpringle]

Facts.

[@adriannamartinez8513]

💯

[@ieira1]

So many of millennials often talk about how they all have eating disorders, body dysmorphia and unhealthy relationships with food because of the early 2000's "trends" of fat shaming, diet culture etc. But many millennial parents fail to recognize how they are no better towards their own kids because these poor young girls will now grow up just as insecure as their mother's did but with a whole new set of deep insecurities. For a generation that constantly talks about "breaking cycles", they are definitely keeping the cycles of self-loathing and deep insecurity alive and well.

[@Sienna6164]

It’s generational narcissism. They must be the victim walst being hype

[@seaoceanandsee]

Every generation breaks the cycles of their parents. Every generation fails their children.

[@elizaoleary88]

Dam bro that's deep... WOMP WOMP💀💀💀

[@Some_Autistic_Furry]

​@@elizaoleary88 joke?

[@elizaoleary88]

Obvs

[@dollclique8616]

Peer pressure is a powerful thing..and that includes parents trying to keep up with the other moms and kids.

[@Blue_Moon-11_00]

as a 12 year old myself, WE DON'T NEED SKINCARE! the only skincare I have is a dove beauty bar in my shower and pimple cream and my skin is fine

[@N.G.H.]

What is sad is that there aren't anymore Disney stores or clothing stores with toys and tube slides and small playgrounds inside like there were back in the 90s and 2000s for these kids to play in. So now millennial mothers are taking them into make up stores for the kids to buy things they shouldn't be using at their age. So sad.

[@alliwhite3941]

I don't think those mothers are doing this because of some removed playgrounds/toy stores.

[@quantumleap1491]

@@alliwhite3941I think they are half right, the problem is the internet, when I was a kid in the 2000s I didn’t have this shit, we watched kid networks and seeing ads for cool toys was similar to this, it’s always been this way, people want to be besties with their kids and you can’t do that, kids don’t need a friend they need a parent, but it’s worse no because of the internet and tik tok, I am only friends with my mom now because I am 27 but I still ask for advice because she’s my mom.

[@FrahdChikun]

​@@quantumleap1491it's like the statement Toys R Us made when they were going under in the 2010's: "Kids today want tablets, not toys."

[@I_like_cheesecake24]

Ong I miss the Disney stores in my mall sm going into that store was a highlight of my childhood shopping trips 😭

[@wintersprite]

I’m a Millennial and while I don’t have kids, if I had them, I’d be dragging them to American Girl 😅. I’m an adult collector.

[@lemonshark5644]

When I went to Sephora with my mother, when I was young, she would get me one of those animal facemasks, and I would just look at perfume or random stuff with art I like on it the whole time it’s not like it’s hard to be a good parent while still bringing your kids to Sephora or any other make up stores it’s entirely the parents and social medias fault.

[@gemamiranda5947]

Hahaha your mom is like me I get the face mask for my kid and it has to be the ones that got less then 2 dollars or the traveling size lip balm

[@user-qe4gj3kh3g]

YES EXACTLY when I went with my mom I would literally spell all the damn perfumes and just follow her like a lost puppy

[@kristentrep5038]

Social media is out of control when there is NO parenting going on!

[@loveheartsprinklesmila2572]

I’ve been going into Sephora since I was younger but my mom only started letting me spend my money there after I turned 13

[@claudeyaz]

​@@loveheartsprinklesmila2572 Yeah take it from us and definitely avoid getting dependent on makeup and avoid using those selfie filters.. People my age have so much body dysmorphia, and that's why they are getting plastic surgery to look like aliens & getting lip filler... Get comfortable in your own skin, and I'm not saying this like as some sort of positive message, I'm just warning you that everybody I know is miserable because everybody hates how they look.. So I would definitely just learn to love yourself now before it's so ingrained into you you become a depressed middle-aged woman

[@little_cat6]

I used (still do) ALOT of skincare products from around 12 years old ,but it was all like moisturiser,face wash, acne cream and medication (I have a skin disease thing) the acne cream was prescribed by a dermatologist and used in moderation,most these kids do NOT need these heavily perfumed and overpriced products that can make your skin WORSE especially at such a young age

[@McDonaldsEula]

About a year ago I went to a Sephora to buy my mom some makeup for Christmas, but I guess the lady that was helping me thought that I must look like my mom (I inherited all of my dad’s looks) so she was super polite and helpful and found me a color that would match with my skin tone. That lady is honestly in 2nd place for the nicest store employee I’ve met (1st place is every single Hot Topic employee, THEY ARE SO NICEEEE)

[@jacquelyndaniel7135]

“We need to get those wrinkles away” GIRL WHAT WRINKLES?? You’re like 6! I’m so disappointed in the parents of these poor kids for influencing them to want makeup at such an early age, they don’t need it! Their skin is perfect! The parents are also implementing the idea into their kids that they won’t look pretty/be enough without makeup or having a ton of expensive skincare. That is SO damaging to the mind of a child!

[@fourlittlebirds6166]

Agree. Bet in ten years those same kids are going to be I therapy with a completely new therapy branch being addressed. The “my parent pushed me into using products that were too young for me b/c they told me I needed them. So I’ve always thought I wasn’t good enough” or some crap like that.

[@eye_parasite]

It's mother's projecting onto their young daughters looks

[@beewest5704]

The minute I started using make up I became self conscious about my looks. Imagine it happening at 10? Why are parents creating kids they better of saving for mental Healthcare than education?

[@sunnlust]

wanted to barf at that part. the mother is just allowing that to happen. installing that fear into a literal baby??

[@kenseihaup]

As an Esthetician who is now in school to become a dermatologist, this is a real life horror movie. I can’t imagine what a vet in the field thinks of this mess. When that 10 year old is 16, she’s going to look like a 30 year old.

[@AquaticStarchild]

Not just that, all these chemicals are bad for the body and have so many known and unknown adverse effects. Women need to understand the link between heavy cosmetic use and reproductive issues.

[@jborrego2406]

Some places let kids have plastic surgery so not shocked . They will look like the creepy pageant girls

[@user-cw8fe6ml5f]

I’m not a skin care expert, but I have to wonder if retinol on pubescent again would be a bad thing. It just seems like it’s too strong to put on skin that delicate.

[@jahzaramarage8307]

@@user-cw8fe6ml5f they definitely are a lot of drunk elephant stuff has highly active ingredients these kids are literally gonna have chemical burns, like they're feening for skincare that their grandmothers should be using

[@lonelyone-hs8jw]

I always had accommodations as a kid, since *sKiN cOnDiTiOnS aRe FuN🤩* and my acne was AWFUL. But seriously I WAS AWARE I STARTED EARLY, BECAUSE MOST KIDS DIDN’T HAVE SKIN LIKE MINE. It scares me that this is becoming normalized: my acne was so bad that I would cry about it, and if I brushed some of it, it’d irritate me, so I literally had to use products for healthy skin, but it was always things that my mother and I read and researched the ingredients of. I never used adult products, because it wasn’t meant for my skin, but now we’re normalizing children’s usage of products for GROWN ADULTS?!

[@itsmaddiepierce]

It's crazy how these mothers are exploiting their children for followers. I'm 16 and I've only ever got 2 things from Sephora a lip balm and face mask from the Sephora brand. I could never imagine spending $90 on a product. Or even $40 for a lip oil.

[@SDS-ee9js]

I’m 21 and only got like 2 things from Sephora too 😭 it’s crazy that these parents are taking freaking 10 year olds and a 6 YEAR OLD there and they spend almost $100. I wasn’t even interested in makeup until I started high school when I was 14.

[@Malakai__WeLoveYouMafumafu]

I'm 20 and while I do have some makeup, I didn't get into makeup until senior year of highschool. I am alternative hence why I enjoy experimenting with makeup. But seeing kids like this is disturbing, when I was that age I was playing with dolls and toys and video games and running around climbing trees. Children are being forced to grow up too fast and it's going to damage them a lot in the future

[@stvrlightedd]

Same i am not even allowed to get anything over 15€(16$) 😭

[@kathleenking47]

Where's their DADS...😢

[@kathleenking47]

​@@SDS-ee9jsit may ruin their skin..where's their dads. I couldn't go without a bra, because of DAD

[@REDONFIRE-pb3um]

You're doing a great job with protecting the kids identitys

[@JELLY_BEAN_Y]

I love hearing you yap all day ❤

[@_lavvy_sage]

As a mother of three, I’m here to tell you, you’re absolutely right and you sound like a mother yourself. God bless you. Thank you for covering topics like this.

[@ThereisNoRealMe11]

You're so sweet💕 how are you and your family doing? I bet you're such a wonderful mom

[@_lavvy_sage]

@@ThereisNoRealMe11 it is great, I love being a mother. There are definitely hard days but nothing good in life comes easy. The hard days are always worth it. Thank you, so much. God bless you!

[@Melsxverde]

@@_lavvy_sage I get it every family has there up’s and down’s :) and it’s definitely hard when they all want something

[@_lavvy_sage]

@@Melsxverde I couldn’t wear makeup until I had a job and could buy it myself! Same with a phone, iPod, etc. I had to earn everything through hard work. Including makeup lol

[@Melsxverde]

@@_lavvy_sage lol I’m wondering what do you think Is a good age to have a phone

[@rachelreadsromance]

I am finding it deeply disturbing every time one of the parents justifies this behavior as "just starting a skincare/makeup collection early". These products EXPIRE! They have a shelf life from the second those 10 yr old hands touch it. This is only teaching them to start buying something expensive, and keep buying the expensive product, over and over again because someone else enjoys it.

[@briannellewellyn6844]

What I'd these moms are just doing it for clout but just telling their daughters to pick out the stuff they want

[@robertablattenberger-pw4gr]

Right on! Preach, girl!☺️

[@ch3ckerd]

5 year olds... literal 5 year olds in a makeup store targeted towards ADULT women i don’t even know what to say...

[@shackles5850]

Mecca just sent an email out with kid-friendly explanations on what tweens and kids should NOT be using in terms of skincare. Love mecca for that.

[@EKM-yt3xy]

It was written from an ex skin specialist and not even a dermatologist because no dermatologist would touch that shit with a ten foot poll.

[@Camp_Half_Blood_Is_Here]

And Bubble did that too! So glad that these companies are stepping up against this madness of these little kids wrecking the stores and who aren’t even old enough to wear anything! They haven’t even hit puberty yet!

[@14mrn4mrs]

Their not speaking up against it, they’re trying to control it while still marketing to them. I got the email too. It’s encouraging not discouraging.

[@thegamingsisters101]

Sephora a could never Sephora has a website and it says skincare for teens literal polypeptide creams are on the list and wrinkle creams too

[@CrimsonOpinion]

These Mothers behavior SCREAMS, peaked in highschool.

[@snowgirl-rt4ld]

Omg this reminds me of one of my friends who is younger than she always ask for toys for her birthday but now she is asking for sephora products such as glow recipe and drunk elephant etc

[@megfisher9830]

The first time I EVER stepped foot in a sephora was when I was on the job, I work at Kohl’s and about two years ago, All Kohl’s buildings merged a sephora building into them. So from time to time i found myself bringing back stock items to the sephora building and having the hired “beauty insider” associates handle the merchandizing of them. I unfortunately don’t have any interesting stories about ten year olds at sephora (even though I have seen them in the store while I’m working outside of it) But I remember my manager stopping me while I was off my shift and asked me if I had opened up a beauty insider account (Basically sephora’s rewards system/membership system). I told her no and she asked me if I was willing to sign up since I was buying some mascara. I agreed since I enjoy helping the store I work at and the sales when people open up a rewards account or charge account. But when I was signing up, it was clear to me that you had to be 18 years or older to sign up for an account. Unless these rewards accounts belong to the mother and not their daughters, these daughters aren’t following the required age and I’m pretty sure it means a level of legal action if a sephora associate signs a minor up for a rewards account…

[@ginadecastro8998]

The real disturbing problem is the mothers so desperate for popularity on social media they exploit their kids and pretty much screw their innocent skin and mental health up . This world is twisted

[@vixceous]

I live in Mexico and 90 DOLLARS is literally one WEEK groceries for me. Where are these women getting so much disposable income from that they THINK it's acceptable to buy it on crap their kids don't WANT or even need??? Does the father know about this and is he okay or does he have a mistress and could care less?? 🙄🙄🙄

[@Antidepressiva1980]

Onlyfans and sugar daddys that don't care .

[@cs8712]

Oh the father knows. By now he's probably dead inside from his wife's insane behavior and hiding his sadness for the sake of family stability.

[@ReiisinInaba]

That one week groceries is worth over 3k in Thai currency... WHAT IN THE ACTUAL FU ARE THE MOTHERS DOING

[@MusikGirl23]

For me? If I’m careful, I can spend less than $200/canadian on food each month.

[@lucydale3214]

EXACTLY im in the US and these women are regularly spending multiple weeks of groceries for my whole family (around $200), and i guarantee those products are going to be left to rot

[@aidenficht8831]

This makes me wanna cry. I didn’t have a good childhood and seeing these kids be brainwashed into giving up theirs is so sad. I miss my Wii and playing in the sandbox. I wish I could be a kid again. I can’t even put into words how just disappointed I am

[@falconeyewing5986]

Like. When I was 11, my skin was advancing. All mom gave me were like a moisturiser and some random healthy serum. Idk what it is, but mom used to work in skincare.

[@milkbread964]

these mothers are insane, im so glad my mom raised me right. im 19 and only stepped foot in a sephora LAST MONTH WITH MY MOM and i got 2 things that i ACTUALLY needed 😭 it was literally my moms first time in there too, we buy everything from walgreens or CVS but my mom had a lot of gift cards and invited me to go with her

[@ville__]

NOBODY CARES I MAKE MORE ENTERTAINING VIDEOS (INSANE)

[@zoob.]

That is literally so true and I don’t think kids should live like that honestly but at the end of the day they are young and it’s the parents fault so🤷🏼‍♀️

[@Milkshqke_Snqke]

I'm 14 and and only can take my mom's old products she doesn't want. I was allowed in Ulta at 12-ish? but wasn't allowed makeup and was only allowed lip gloss and hair accessories im so glad i wasn't raised like those kids

[@NightimeInDeepSpace]

I've been to Sephora 2x and couldn't get out fast enough, overpriced, crowded, scent overload, I hated it.

[@heartroll8719]

I went to Sephora for the first time in September 2023 and I’m 27. I went with my friend because she wanted to get something for her husband. Stuff there is way too expensive.

[@darlenea653]

She’s raising lil monsters. If that’s a “just for fun trip” she’s creating very high expectations. Not to mention their blatant disrespect for what mom said before they went into the store.

[@izzie_rizzy]

As someone who is turning 14 in about 10 days, I havw something to say. I have a lot of stuff from Sephora because I wanted to be like the influencers online. I used my own money from babysitting, dog sitting, helping out at family friends stores, etc. I have now realized how stupid it is. When I use up all the products I will only be repurchasing 2 of the products. A cheap azz cleaner and a moisturizer because I have very dry skin and when I don't use moisturizer it get like dry spots everywhere and it's hard to cover up with makeup. Thank you for spreading this message because this social media is affecting how so many kids live now. I wish I would have just let the trends be trends but I didn't. I am proud to say that I have given a few products to my cousin who spends all her money on this crap so that she will at least have some more before spending all her money again. Thank you for spreading this message. ❤

[@stacybarr5329]

I agree so much with this video!! When I was 10 the only things I would wear was mascara for like fancy things and a dance recital.

[@IheartStrawberryShortcakesss]

Its kinda sad on how probably these girls are gonna grow up to be insanely insecure or even worse just because they're moms let them do it and they think they'll have to wear constant makeup and always use skincare :(

[@Volundur9567]

It makes me ill. They freaking internalize that ish.

[@peachypastella8647]

Getting serious mental health issues at like 10 :) yayyyyyyy If parents wanted a doll instead of a kid, why not just get one? There are lifesized ones-- (this is a joke, thisisaJOKE)

[@AquaticStarchild]

Then we might see them have reproductive issues because of all the chemicals in the products they use. Heavy use of makeup is related to cancer and hormonal imbalances. Just like plastic a lot of the chemicals in cosmetics mimic estrogen.

[@Idrinkthebloodoftheguilty]

​@@peachypastella8647 what you said might have been intended to be a joke but your so right. If they want a doll, they can just buy one.

[@quaintcatholiccottage183]

I've noticed it's the mothers who are into makeup and don't really seem to bond well with their kids who are using makeup as a common interest, as a way to finally bond.

[@ville__]

Who cares anyway. But I made a video about a girl dylng and she was crying in pain(try not to Laugh video).. ;❤

[@TheRomanticReadersClub]

It's infuriating how self-absorbed these millennial moms are. Your child should be developing their own interests and hobbies without these vapid women shoving their makeup obsession down the throats of their impressionable daughters. When you become a mom it's expected that you're gonna have to feign interest in the silly toys, kids movies, games, and every other thing that kids are fascinated by because that self-exploration is vital to their development. It's your JOB to be present in those moments when your kid is getting excited about the same toy for the hundredth time. It's what you signed up for. But instead, these selfish influencer wannabes think their child's life should revolve around what THEY are interested in. I'm not even touching on the fact that these women are 100 percent going to be responsible for body image issues their daughters are inevitably going to end up having. Istg, millennials and Gen Z are well on their way to become the worst parenting generation(s)

[@alansmithee5595]

It’s sad because they could do that by giving their daughter a “makeover” with the old makeup they already have at home. Or painting their daughters nails and just chatting. There is no need to let their kids do this in Sephora.

[@nekomeow3161]

If they did maybe they could build a healthy idea about make up & skin. These mothers are into it but not teaching them that certain products arent for young kids or that they are beautiful already.

[@Lilwolfie144]

The few times I went to Sephora (when I was about 12) was because me and my mom needed to nice spa week, we got 3 face masks. That’s it. It didn’t want or need anything else. Then we left.

[@marcellasanfilippo]

i love how everyone makes these videos for awareness but, not all sephora kids are like this, just a friendly reminder!

[@ttpowell8111]

I am a teacher, 20 year plus…I have 10 year old students who can barely read, but they have Stanley Cups, LuluLemon, and expensive makeup items. It’s really sad yall! Thank you for making this video! It’s becoming a crisis.

[@MeowNow494]

And they are going to be mad at the world when they are 25 and they can’t afford all this crap because they only work at McDonald’s because they can’t even read. They’re going to be really mad when they grow up and realize life is not actually like this

[@bigsof7381]

Me:i just want an video game Gen z teens/kids: *GET THE MOSJW RANDLW CPWS ANS THE. SLAKEUP!*

[@kiraphobia222]

@@bigsof7381 *Gen Alpha, most of these kids are too young to be Gen Z

[@guidedexplosiveprojectileg9943]

Lulu from Final Fantasy 10?!?!?!

[@otstrangelove3702]

Watching a mother drop a full one of my paychecks on beauty for babies while I struggle to pay for my education and vehicle while working 22 hours a week on top of college makes me feel so defeated…

[@heydontjudge]

Wishing you the best of luck, keep fighting the good fight. And what are you studying, might I ask? (asking as a rising senior planning on college)

[@oakxx-reactsmile7237]

As a person who studies psychology the “experiments” P me off so much, there are so many extraneous variables and corrupted biases and you can tell they don’t care they just want views or to prove how rich they are- LIKE BRO THESE MUMS

[@EditsAndPreppyStuff]

Ok so listen, when I want to buy something like some moisturizer or perfume ( those are the only things my mom let’s me get) she ALWAYS ALWAYS has to check the products to make sure they don’t have harmful chemicals. I think ALL Sephora kid moms should start doing this! BTW new sub!❤

[@sarab2324]

The fact that these kids are even on TikTok makes me furious. Do you know how many predators are out there looking for videos like these? And how easy it is for them to find them? These mothers are terrible people.

[@InkDollInnocence]

Let's not even get on that subject with the toddler accounts.....pedos be in the comments making clothing request ...smdh and these delulu moms actually be filling the request 🤦‍♀️ wtf is wrong with people now a days

[@novadearest]

EXACTLY, IT'S DISGUSTING. I have seen accounts exposing people's likes that are full of these young kids and it's so...

[@birdofthegrape]

I made a fake zigazoo account just to try and find fidget content, (there is none) but one of the first thing I saw on a BRAND NEW ACCOUNT'S feed is a "who here has a huge skin care collection?" Post. And vidoes about kids with makeup collections. This is a BRAND NEW ACCOUNT with no data yet!

[@anetepaulakrinicka7830]

Some moms uses mostly girls or boy who is a trans to milk money out of pedos. They would 100% take photos of their child and sell them.

[@appalachiabrauchfrau]

forget just predators watching! they can recognize the sephora location and wait for them there, they'll know lots about the kid from watching all of their videos and can easily convince a child that they're a family friend with all the deets dropped, and then bam, pred gets a free kid. gg moms!! put your whole lives online so predators know your schedule and know when to strike at your kid who you're not teaching ONLINE HYGIENE.

[@NotACat2237]

Pageant mom behavior! This is women living through their kids. I would love to see the venn diagram on how many of these kid's also have their moms trying to help them be an influencer, too. You know those circles are overlapping a lot.

[@angelafahlenkamp9311]

Mom's who want to be BFFS with there 10 year olds, next we're going to start seeing them trying to get into clubs and wanting to wear pornagraphic clothing 🤦‍♀️

[@nicoluna639]

It's even worse than the pageant moms cause those videos are on the internet possibly forever. Were all the crazies and perverts lurk. Hope these little girls don't take psychological damage from this exploit.

[@androidcommandroid7591]

I didn't start using any major brand skincare till i was 11, and that was proactiv. I was an earlier developer with VERY sensitive skin and alot of acne. So my mom let me use it per dermatologist recommendation. AND THAT ONLY. No makeup till i was 12, and that was supervised too. Even now at 19 i don't use any of that sephora stuff, just nutregena

[@Katistry]

Wanna know what skincare i had when i was under 18 and still have?! Dollar store cleanser, dollar store moisturizer, and sunscreen. That's all you need!!

[@kristens8718]

This is insane to me. I'm a millennial, I don't have kids, but if I did I definitely wouldn't be letting them buy skincare. These parents only had kids so they could have a friend or a "mini me", so sad.

[@Jack-e317]

Same here! I have a niece and she is more consumed with SpongeBob and Mr bean on KZbin. Everybody wants to be TikTok/insta famous. It embarassing.

[@juliawacker]

I am quite sure a lot of this stuff was mums that she gave to her kid so baby doesn't feel the need to raid mommies makeup drawers.

[@ville__]

NOBODY CARES I MAKE MORE ENTERTAINING VIDEOS (INSANE)

[@alansmithee5595]

The did it to be mommy influencers on instagram.

[@ludansk02]

i get buying skincare for your kid when they are above 13 or something but 10 year olds don’t need that they only need basic lotion and that stuff.

[@bean1731]

My mom used to always say "I'm your mom, not your friend". At the time I didn't understand it but now I am so grateful she did that. As a parent you need to have some balls and set proper boundaries if you truly want what's best for your kid. And now that I’m an adult my mom and I are closer than ever. My best friend grew up with a friend-mom and now their relationship is weird. Think about the long term, people!

[@CubsGirl79]

I’m a stepmom to three. They are young adults now but their mom made things extremely difficult for me. Between wanting to be their friend instead of their mom or ditching them altogether all the time, I was always the bad guy in the end.

[@bri_33]

​@CubsGirl79 I'm sorry you had to go through that. 🩷 My mom went through the same with my step-sister (also an adult and older than me), and to this day she looks at my mom as some villain, even though she was loving towards her and set the boundaries for respect that her actual mother never bothered to set. I hope that your step daughters realize that you were actually doing what was best for them in the end.

[@oddgamingcat7442]

My dad was the type to call me his friend and his daughter but our relationship was very co dependent as with him relying on me to make him feel better whenever his mental issues get triggered which in turn ruined my mental health. Though there's nothing wrong being close and all with your parents, I'm actually close to my mom. But it seems like these moms are also very dependent on the kids, either it's from giving the kids whatever they want to be loved or living through their kid or wanting fame from their kid. Those type of relationships are tricky and there are ways to navigate it to avoid it turning that way. Like if they really want to bond over makeup then they should have just went to a Clare's.

[@willowing_.creature]

Dang, y’all sound like you have nice moms. Ik my mom cares abt me, but at the same time she’s also the reason our family fights with each other a lot.

[@angelafahlenkamp9311]

So many parents out there so afraid of their kids being mad at them 🙄