How much money my channel made in 2020 // with 100,000 subs

[@ShopNation]

NEW! 2021 Income Video: kzbin.info/www/bejne/hHPXY2uIgZZ_i7s

[@daveherrald1310]

You cannot put a price on your fantastic communication skills nor on your sincerity. Appreciate the transparency and great content.

[@user-zq6pj5jo8j]

I second that, People who are most successful in life are great at communication and teaching others. Keep up the great work.

[@jeffhallford5284]

And I third this. Your down to earth presentation makes for good viewing.

[@davidhutto3846]

I worked with Travis several years ago and he was always the best engineer to deal with.

[@MERCHIER24]

Couldn't have said it better. Fastastic skill indeed.

[@fairfax42]

sure you can. its about 120k.

[@robinson-foundry]

This video is the reason I decided to go all in with my KZbin channel. I always knew making an income on KZbin was possible but this really opened my eyes. In the year since watching this I have gained 30 MILLION views and 150,000 subscribers. Thank you so much for making this!

[@ShopNation]

That is so freaking awesome! congrats!!!

[@scott98390]

This transparency is content that I'd love to see from almost every channel. I really appreciate that you do this.

[@mcattack2009]

I get it, and I clicked because I was curious. But at the same time it’s not something I would expect anybody to do. This is private information and most people are not comfortable discussing income publicly.

[@esteemedenergy]

None of your business, get past yourself.

[@TravelingStacker]

I'd love you to be transparent as well and release your 2020 w2 so we can see what you made. You know, being transparent and all.

[@mojoejojo6675]

checkout wholesaleted

[@pggarthw8]

This is why I love this channel. Just a normal dude with a side hustle....and a sense of humor thrown in here and there. Thanks man.

[@kaoskev]

His 'side hustle' is 2x my annual income and well deserved.

[@3rd_stall]

We watch because you are You, And that is inspiring for other non professional "hobbyists".

[@johnledyard2320]

this. 100%.

[@gregmislick1117]

Once again, your honesty and transparency are very refreshing. People may thing that $115K is a ton of money, but let's face it, if you were a DIY TV host ( pick any of them) you'd have a much higher salary just from your face time. Here you are also wearing the hats that go with the business office, the production crew , writers, the army of people who build all the little props etc etc etc and the list goes on That you are able to produce 22 videos in a year along with having a family and a "regular" job - phenomenal I don't know what it would boil down to, but I'm willing to bet that if you had a total hours spent number, and did that math, that your hourly rate of pay for this side hustle woudl be lower than your day job and would be lower than most of our day jobs here in your audience. You produce an excellent and high quality, entertaining, and informative product You add value to my day I'm happy to sell you my eye-ball time for such a cheap rate because you inspire me to go pursue shop greatness on my own, and I need that after putting in the day job hours. So thank you.

[@vikassm]

^^This. Fantastic comment!👍

[@johnwilliams242]

Don't ever apologize for working hard and being successful. I truly believe that your candidness and the way you come across to others is part of the appeal for you and your channel. Keep up the great work your doing, love the channel.

[@petermiddo]

Except for those who work as hard or even harder and get nothing but a-holed in end, as a result of a disability. Mind you, this guy seems pretty down to earth and humble about it.

[@johnwilliams242]

@@petermiddo Not really sure about the intent of that comment or what its supposed to reflect?

[@petermiddo]

You know what, from your place of privilege, youd probably never understand, even if I pointed it out.

[@johnwilliams242]

@@petermiddo My place of privilege? Brother you might be angry about a lot of things and some of those may be legitimate but I assure you privileged I am not. I wish you peace. Anger can be a great motivator but it also controls you

[@blahblahtotheblah]

The fact that a KZbinr was finally up for enough to just break down what they get paid was awesome I have mad respect and I subscribe immediately

[@dadlife8289]

This same video a year ago is what got me hooked on your channel. Just so happened to be I love DIY. Keep up the work

[@CheveeDodd]

Thank you so much for sharing. I've been pushing out videos for over 5 years now and earn only a few hundred dollars a year. That's a personal choice as I don't make videos that people want to watch. However, I started a new channel this year to release more... watchable... videos with the hope that I can generate some extra income. Your "side hustle" is more than my household income and that's super encouraging!

[@AGlimpseInside]

You are killing it brother. So interesting to see the breakdown. Thank you so much. Man I got to start selling on Etsy. Wishing you continued success

[@The_Bearded_Lady]

etsy takes a lot of fees just from my experience selling on it. i like buying plans via folks websites/squarespaces, but not sure what the fee difference is.

[@theoneminutebarber]

That's amazing and shows it can be done. I almost gave up on you tube at 1000 subs, but now heading for 5500 subs and so encouraged by seeing your video.

[@MiguelLaforet]

Big congratulations. That breakdown is really professional and well done. Not just throwing numbers on the screen, but giving context, learnings, ideias and strategy. Absolutely great transparency, showing clearly that you take this very seriously and with care. Well done!!

[@Therealrichdude]

Love the fact you don't have commercial or ads!! The work is awesome

[@TheJesseMoody]

You don't owe anyone an apology man. This is amazing advice and information for others that many don't know. Also keep up the great work man. Love your channel and designs. As a 3d guy with printers and one that does wood working and shop stuff your channel is my go to.

[@phillipkuntze137]

Fellow business owner and I got to say that is fantastic my man! Way to bust your butt! I hope this free enterprise ideology can continue well into the future!

[@adnanali07]

This video (similar to the one from last year) is so helpful and eye opening to understand whether an individual or small business should explore some of these avenues as a worthwhile in the long run. It also shows the amount of hard work that goes into making good worthwhile content on youtube. You are correct, the work really has to be your passion. I enjoy woodworking/making and have enjoyed following this channel for quite some time. Thanks for sharing!!!

[@jonwooddell3966]

I think this type of video is perfect for those who are considering starting a channel. Just getting into woodworking, I have become painfully aware of the cost to complete a quality project. Your video doesn't address the cost of supplies for you to make these projects (wood, screws, glues, hardware, etc.). Unless your sponsors are supplying you with all your materials, I think it would be a great addendum to this video to highlight how much the cost of completing your projects for the year sets you back. I say this as Profits - Expenses = Net Income, just so people can see doing something like your channel is not pure profit. Thanks for what you do, please keep it up!

[@brookfab_5188]

No part of that sounded like bragging at all. As far as I'm concerned that's not only one of the most honest and transparent videos I've seen but also strangely inspiring. Keep it up dude. 👌

[@GarlandLym]

First of all, great to see your hard work pay off. Despite increased adds, I still love your channel. Where another channel I used to watch where a guy renovates his house became so add driven compared to content given that I gave up watching. Secondly, your transparency is refreshing, quite intriguing and satisfies a curiosity I had about KZbin success. Your humility shines through….never lose that on your March to success, as it’s part of the charm of the channel

[@ThatTechTeacher427]

Congratulations! Thank you again for sharing this side of your channel. It is very motivating for someone (like me) starting a channel to see how it is possible to turn your passion into a side hustle.

[@toddtrebuna427]

Not a subscriber until today. Mostly it was your clear articulation of several factors and your overall business model. I also appreciated your appreciation for the craft, your recognition and logic as related to your time versus benefit ratio. If you can relieve stress by being selective with Sponsorships and still experience a less than 10% deduction in income but eliminate 20% of your stress, then you are going to experience a net gain. Recognizing this earlier, instead of chasing each dollar will probably enable you to continue longer and experience less burnout and more satisfaction which leads to more creation. Good for you. I hope you continue to be successful.

[@zafarsyed6437]

Anyone who watches 2 of your other videos will know that you are genuine, therefore putting this out, just like last year, clearly shows that you aren't bragging but educating people. Thank you!

[@layneinchains4047]

Good for you bro.... seriously good for you man... you can’t hate on someone working hard and getting what they deserve.... hello from NYC!

[@j.m.7056]

Travis, your communication skills are fantastic. Your honesty and ability to connect with your subscribers has much to do with your success. I remember in the 2019 income video you gave credit to your wife for her encouragement early on. Together you make a great team!

[@gerardmurrin6897]

Just wanted to echo J.M. Will said. Keep up the Great Work very much Appreciated. As they say if you love what your job / or what you do for a side hustle then you will never work a day in your life. Stay safe.

[@williamlopez5462]

One of the things you got going for you is what it shows on your face, and it is honesty. Fake people are easy to spot, and besides, some people can be good at what they do, as you are, but not many can have the personality to explain their work as you do.

[@JohnMGibby]

First video I've ever seen that a channel's owner shares what they made for a year. There are some third party sites that "predict" but this is the first I've seen w/ this transparency. My hat is off to you. Just found your channel today via the workbench vids and I really like what I see. Good work and I know it takes a lot of work for what you produce.

[@stevecunningham936]

Your speaking skills and film techniques are a common denominator with other successful You Tube channels. In other words you found the right formula ! Best wishes

[@LogHouseFarm]

As someone with a new channel, it is very helpful to see something like this.

[@billymacmakes]

It really is helpful! I'm also starting up a new channel - and I threw you a subscription. Good luck!!

[@LogHouseFarm]

@@billymacmakes Threw one back at you!

[@nickbailey202]

I was just watching the breakdown of another KZbinr who makes cutting boards. Extremely high volume work, expensive materials, incredibly time-consuming. The guy is hustling and I'm so happy for him. But your model is much more sustainable over time. I finally checked out your Etsy page. 20 bucks for detailed plans is definitely worth it. Hell I regularly waste more than that with a single bad cut on an expensive board. Regardless of the business model, it's just great to see people living their passion in a way that wasn't possible not long ago.

[@stas_from_haisyn]

A real proof of respect to subscibers - to be honest with them. Best wishes to you, my friend!

[@speedspeed121]

Show off!!! Kidding. That's really good for 100k subs. I didn't realize it was possible to make that much. Again, great job.

[@mikemcdonaldart]

The fact that you do all of this (videos, merch, build plans, etc) as a side-hustle is probably the most impressive part of the whole thing. 😄 Thanks for sharing all of it, though. Really interesting and insightful.

[@davidtrudel2215]

Thank you for sharing your revenue analysis. I've recently decided to ascend from woodworking as purely a hobby and gift space to a legitimate business (four days old now lol). I've considered content creation, but I wasn't sure if it would be a viable option. I am certain you put in incalculable hours to get to where you are today, but it is clearly achievable. Thanks again for the inspiration!

[@artespop1]

I want to just say...THANK YOU FOR YOUR HELP

[@remiklovic]

Thank you. My grandson (Video Production major) and I (all around handyman) have been toying with the idea of a KZbin channel, and this video has shown me that there really is an opportunity to make money and maybe even a living doing it.

[@ryanbrockley7463]

Dude, thank you so much for doing this video. The transparency is SO refreshing and encouraging. Most YT'ers use smoke and mirrors on this topic. You sir, are a cut above, thank you!

[@SleepWithCJ]

I have enjoyed your channel quite a bit. But this video put it over the top for me as a fan. I really appreciate the transparency and sharing. It’s funny that people don’t want to talk about money. Thank you so much.

[@johntuttle197]

My favorite part of this is that you are making a great chunk of change, and you are still rocking the WEN tools. You, sir, are an inspiration.

[@KomarProject]

This is great breakdown brother! Good way to create a future channel model as well. Keep crushing it !!!

[@sulley329]

Thanks for sharing Travis! As multiple others have said, your personality and candor are what a lot of us are here for. It's been awesome to watch you grow Shop Nation.

[@KyleHallwoodworker]

Thanks for this video. As a slow growing channel I find it encouraging to see videos like this . You also shared some very helpful info on different revenue streams we can tap into . Thanks again

[@spelunkerd]

Love the transparency. Advertising income is always uncomfortable if the author gains benefit from his endorsement. It raises the ethical question regarding whether that endorsement is biased in favor of who is paying the bill. This was the death of TV howto channels, they became overrun with endorsements to the point of turning into infomercials. Fortunately an unmoderated comments section can add balance, which is one of the key positive elements of this medium.

[@brianhaupu1608]

This is the best thing on KZbin man!! Thanks for this. It’s good to understand YouTubing and how people make money. It’s crazy thinking she people are millionaires off youtube

[@Jeff_Eats_Local]

I was hoping you would do this again this year! It is very inspirational!

[@r.m.2301]

Dude.... I appreciate the transparency don't be ashamed of doing well. You bust your tail to do it so be proud, and Congratulations keep up the good work...

[@m3rdpwr]

I think that some people, not all, don't realize the amount of work that goes into a video. When I'm doing an air fryer video with a simple food, that one hour video turns into a whole Affair between editing and posting. That can eat up a whole day. Not to mention, the amount of money you put into a computer, additional storage and other things needed.

[@TheJesseMoody]

EXACTLY! I have done videos and tutorials for my 3d work and the editing, cutting, etc more than usually triples the time I spent actually building something.

[@m3rdpwr]

@@TheJesseMoody exactly

[@PAPATexas]

Awesome Growth, and I see nothing wrong with you sharing this, it is really helpful. You seem like a good guy!

[@ericadayton8949]

Wow. I’ve never seen a KZbin channel with such transparency! Much respect for you and your channel! Love your videos!

[@avih7311]

From the few videos of yours that I have watched so far, what comes across beyond the good humor is the honesty of the reviews. It is hard to believe that sponsored video can, in the longer term, stay honest - just the reality of the monetary incentive. It is good that so far it is such a small share of your total income - my vote is to avoid these... it keeps the channel "cleaner". All the best wishes! I am still waiting for the Laguna saw actual review though....

[@philshock3805]

Wow, that's pretty impressive growth. Pretty easy to see why though ... you seem completely genuine, have good common sense and transparent. What did I think about this video? Well ... even though I haven't seen a lick of your creative content - you've earned a new sub!

[@SPLITSLEEVE]

Why I listened. Your honest, not aggressive, a great male ( manly) speaker and very organized by the way you set up this video.

[@chrisc4527]

Covid lockdowns have seen a huge surge in people picking up projects around the home or shop, and crafting things. It looks like your channel benefitted from this. People not being able to shop in physical stores increased online shopping, particularly with Amazon.

[@joshbaruth]

I've been following your channel since pretty much day one. I appreciate your transparency every time you explained a new project or situation that you're going through. You inspire me to start a KZbin channel on my already existing woodworking projects. To answer your question the reason why people keep following your channel is because you do an excellent job of communication to the everyday DIYer, thank you so much for all you do.

[@Wasouglian]

Never be ashamed of success.

[@romt-712]

Crazy how not even doubling your suscribers pool more than quadrupled your income. It's really not linear but exponential. Good job man, thank you for sharing this, not many youtubers do it.

[@-DIYPRO-]

Thanks for doing this. As a very small youtuber myself people have NO clue how much time it takes to film and edit videos. You are a great presenter and I hope this next year you are able to make enough to go full time KZbin! Good luck SN.

[@stephenwgreen78]

Thanks for making this. These videos help anyone thinking about making videos for fun or to add an income stream. I would bet the sponsored videos make much more sense for some people... especially the people who's shop equipment is provided by the sponsor. Amazing to me the amount of revenue generated by affiliate marketing.

[@50sKid]

Wow, it's crazy that your amazon affiliate income is double what your AdSense income is! For me it's about 12% of what AdSense is. I wish I was able to monetize digital goods the way you can through an Etsy store. That's great, man. Good job.

[@NothingToDoCrew]

my amazon income is double my adsense as well

[@BobsWoodStuff]

Good video. Thanks for being so transparent about your earnings. It really helps us smaller channels to know what to expect, and to plan ahead.

[@NGWrenchin]

Holy crap man, that’s some increasingly impressive growth, congratulations! Can’t wait to see more projects and ideas from you in 2021!

[@chinster1611]

What I would love to see is the other side of Shop Nation, the production, filming and editing. Keep up the great work, we watch because we enjoy learning stuff!!

[@WHITEBONE]

Well done brother!!! Than you for the info helps so so much. I have never had a sponsor or any affiliates. Just hit 283k subscribers and I made less the 8k in 2020 trending 10 million watch min a month. KZbin is at best some side $$$ for me. Much respect brother.

[@jamesart9]

I think you should step outside your comfort zone and organise some things. With view counts like that you could be making a really decent income.

[@rodpotts2666]

Been putting it off for 2 years,may be time. Thanks man. Good for you.

[@SOfilmable]

Really happy for this great growth. You work hard for this and deserve every bit of it. Keep it up. Do not hesitate to put small shop upgrades and other house update. - Sam from Montreal

[@WoodcraftBySuman]

Great information. Very helpful to an aspiring creator. Thank you for the insights!

[@j316finewoodworking6]

Congratulations. That didn't sound like bragging to me...sounded more like a quick educational story that would have cost a chunk of change getting it at a seminar. Keep up the good work.

[@eddiekamin]

Why anyone would "Dislike" this is beyond me. You broke it down so everyone could understand. I guess haters are gonna hate. keep it up. I will be building my miter bench and cabinets for my garage this summer. You have inspired me. Thank you and cheers to your continued success.

[@SeanPCowan]

Appreciate your transparency. You have done a great job all around, you should be proud. Please keep up the work, really enjoy your channel.

[@EveningWoodworker]

Good work dude! I love the transparency and love the channel. I'm still growing mine, but it's inspiring to see your growth! I'm also doing the side hustle thing with revenue from the same sources... although much smaller numbers. I've never seen anyone break it down like this before; thanks for being transparent. New subscriber here!

[@vothqualitycreative]

Congrats dude! That growth is impressive and the hard work you’re putting into the channel definitely shows. Well deserved!

[@justjoe9246]

I do appreciate your transparency and your honesty. I will continue to watch your videos regardless of your income but Im glad you make a decent amount. Also, I like that Mrs. ShopNation and little ShopNation appeared.

[@mikeygee4564]

Love this. Thank you for doing this again. It helps people like me greatly understand what all goes in to it and the rewards that can be had. And it was great to see exactly what your growth numbers were over last year. Thanks!

[@MonarchsFactory]

Really, really helpful to see someone else's breakdown and have some suspicions confirmed about which revenue streams produce higher/more consistent income. Found this super interesting even though our video subjects are so different (my Dad was watching this in the living room and I just happened to listen in, lol)

[@MaMa-qh4dy]

Thank you for your candor. It will serve as an inspiration to others.

[@JakeOfALL]

Thanks for the video and info! I don't take it as a bragging and it helps. As a creator and tool maker it's nice to see other info!

[@CarlosPickens]

I'm eternally grateful that you gave me the motivation to get moving. Thanks man!!!!!!!!!!!!!!!!

[@teak5476]

Finally, someone who is honest. It's funny how some people with more subs and view time than this ch and a bunch of affiliates claim it's not that much. Good for you, I hope you have larger growth in 21!

[@jeffwithhart]

One thing I'd like to hear you talk about is how much time or hours did you spend in a year. Of you add up all the filming,editing,making,shipping,driving to the store and so on

[@patrickrenison1578]

second this, how much production time per video, I have heard some channels can get into 30 hours a month or more for their channels with about the same video count.

[@barnyardkh4]

Thanks for sharing! I've been kicking the idea of a channel around for the better part of a year and just don't think I can dedicate the time/effort necessary to make it work. I'm still playing catch-up making a lot of the jigs, fixtures and shop furniture that I like and need rather than innovating and creating. I'm too big of a critic re: the photography and delivery style as well. Great job making your channel work and keep it up!

[@therusticrose2097]

Awesome video! I appreciate the info and transparency. We own a furniture building shop and I’ve always been curious if it would be worth my time or even feasible with how much work we have now to manage a channel. Thank you. Keep the videos coming.

[@advoempower]

You can use the you tube channel to advertise your furniture. Also you can use clips and images from your KZbin to promote your business on other social media Facebook, Instagram, pinterest etc.

[@danekay5504]

Good Content + Good Presentation + High Character = Success. Good for you! It’s obvious you are a good dude, highly organized and articulate. I wish you all the best. Not just with your side hustle but with your family.

[@remiklovic]

Also, would love to see a video on your equipment setup, cameras, lighting, editing etc...

[@kevinnathanson6876]

Congrats on your growth! You run a good channel, and you should be rewarded for it. Two quick quibbles: 1. There absolutely IS 'COGS' for digital products; take it from someone who has been in the tech/software biz for over 20 years. What there 'isn't' is (significant) INCREMENTAL 'COGS'. Meaning your cost of goods sold is virtually identical whether you sell one or one million. (News flash: This is why software companies make so much money...) 2. While not directly visible, there is most DEFINITELY a cost to affiliate advertising that is passed on to every Amazon (and other companies) customer. It's just that it is completely pervasive, and there is no way for the customer to circumvent it, so it SEEMS as if there is no price penalty for the existence of the affiliate business model. But, just like the spaghetti sauce ads say: "It's in there...". Keep up the good work. It will be interesting to see whether your revenue and net earnings increase directly in proportion to your subscribers, or at a greater or lesser rate, now that you have crossed the 100k subscriber threshold.

[@doingityourself1336]

Appreciate the breakdown, it comes at a good time having just started the same journey. Thanks for sharing and all the best for the future!

[@DIYMAN]

I found you with this video and subscribed. I have been running my DIY channel for about a year and a half and it can be really difficult to find the time to make quality videos when it’s a side hustle. I appreciate the motivation!

[@remodelanddiys5115]

Thank you so much for the transparency it’s very appreciated how this can help a new Chanel 👍

[@manxman51]

The main take-away for me? Your honesty and obvious passion. You are also very diverse, as you said, diversity is key! I've been around a while, and I remember a magazine coming out called Shopnotes. I think it lasted maybe 10 years. After all, not much changes if you are only interested in home shop tips and tricks and tool organisers. Keep up the great work, keep it real and lets see where you can take this! Best of luck for a 400% growth this year! :-)

[@memyselfi5907]

Hey man, being that transparent when you didn't have to was awesome 😎

[@jl7619]

I have always wondered how people make money from a KZbin channel. I really appreciate the peek behind the curtains and your honesty with this video. I stumbled on your dog ramp video today looking to build my own and immediately enjoyed you and your content. Much success in the future 🙏

[@jovicdrazen8056]

Watched your videos, but never subscribed. I appreciate honesty! Impressive growth! Keep up the good work! BTW SUBSCRIBED!

[@davidbunce5467]

Thank you, I really enjoyed the time you took breaking it down for us. I had no idea how much money some people made doing this, i did know it was a lot of work. Keep up the good work. I don't look at it as bragging.

[@lordloftin7872]

I like watching as I dream of a shop that is organized.

[@haljohnson6947]

i came for the title, i stayed for the shop

[@ezdupree]

Congratulations on your success. I've been watching since video 2 and feel like a kindred spirit (hobbyist, from Houston area, love building shop furniture but don't really build for in the house much). Very happy for you and your growing family and you deserve all the success you achieve. Please don't stop making these videos. As long as you enjoy it, keep doing it. Thanks for being so open and honest. It's nice to see, and you explain and break it down so well.

[@clickster1883]

Thanks for the “consversation” which this comes across as. You’re doing it all right. Congratulations on the business growth, and keep up the good work. Happy New Year.

[@chanel45151]

Can imagine a ton of work. And I can appreciate you can't say this in your own video. But there is a talent you have with your communication style that can't be achieved by simply working harder. I'm glad you are getting paid. You deserve every penny and then some. Your content is excellent.

[@charles1075]

Congratulations. Have you thought of tallying up the hours worked, software and equipment costs that it takes for you to put out great videos?

[@JustDontDieDalton]

its not work if you enjoy doing it

[@CaedenV]

@@JustDontDieDalton lol, it is still very much work. I work hard at work, and I work hard at my hobbies... the difference is that if I am not feeling up to it I don't have to do the hobby while I still have to work.

[@MariaMaria-dw1sn]

Whatever it is, It's definitely worth 100g's

[@ChadsCustomCreations]

Thank you for sharing once again so awesome to see how much growth you have had and I must say it is well deserved 👏

[@BYOTools]

Love the input. Thanks so much for sharing. New subscriber and keep up the great work.

[@shinshaka9060]

Big fan of your channel