How To Build A Multi-Million Dollar Empire In Your 20s - Grace Beverley

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In this episode I sat down with CEO and former influencer Grace Beverley. Grace started two companies, Shreddy and TALA, all while studying at Oxford University. She then published the book ‘Working Hard, Hardly Working’, and is a Forbes 30 Under 30. In the conversation we chat about managing your side hustle, Grace’s journey away from being an influencer, and the best ways to build sustainable businesses. Grace also has some great advice about self-care and managing burnout which more and more of us are grappling with, whether we realise it at the time or not.
0:00 Intro
2:20 Being a music scholar
7:25 Do you monetise something you love?
14:17 Are side hustles toxic?
20:08 Becomming an influencer
28:43 Fear of posting
35:56 The multiplier effect of making money
44:30 Building long-term income
51:21 Pivoting from being an influencer
1:00:00 Optimising business potential
1:18:08 Sustainable fashion
1:35:32 Working hard, Hardly working
1:46:22 Setting goals
1:54:57 Burnout
2:00:20 Grace’s favourite books
🔗 CONNECT WITH GRACE
🎥 KZbin Channel - @Grace-Beverley
📸 Instagram - / gracebeverley
📕 Working Hard, Hardly Working - geni.us/65uJgC
💪 Tala - www.wearetala.com/
📱Shreddy - shreddy.com/
👥 Linkedin - / grace-beverley-574a10102
🔗 CONNECT WITH ALI
🎥 KZbin Channel - / aliabdaal
🐦 Twitter - / aliabdaal
📸 Instagram - / aliabdaal
💻 Website - aliabdaal.com
👥 Linkedin - / ali-abdaal
📚 RESOURCES MENTIONED
Non-fiction:
Working Hard, Hardly Working by Grace Beverley - geni.us/65uJgC
The 4 Hour Work Week by Tim Ferriss - geni.us/UPJlfEM
Start with Why by Simon Sinek - geni.us/1QX4qql
Atomic Habits by James Clear - geni.us/lsrei
Black Box Thinking by Matthew Syed - geni.us/o4vxnd2
Rework by Jason Fried - geni.us/uHaAH5a
The Working Woman’s Handbook by Phoebe Lovatt - geni.us/irLBYz
Trick Mirror by Jia Tolentino - geni.us/uxAOj
Work Rules by Lazslo Bock - geni.us/q5lyAF
Fiction:
Educated by Tarar Westover - geni.us/FVvBD8Y
The Nightingale by Kristin Hannah - geni.us/SmsIz
Small Great Things by Jodi Picoult - geni.us/cqHe
The Storyteller by Jodi Picoult - geni.us/ZRjP
I Am Pilgrim by Terry Hayes - geni.us/CSzj
Eleanor Oliphant is Completely Fine by Gail Honeyman - geni.us/AOc76M5
Girly and fun:
The Seven Husbands of Evelyn by Taylor Jenkins Reid - geni.us/gBQZ
Daisy Jones and The Six by Taylor Jenkins Reid - geni.us/QwqdU
Grown Ups by Marian Keyes - geni.us/ZP2Is
Malibu Rising by Taylor Jenkins Reid - geni.us/5Gw6e
The Flat Share by Beth O’Leary - geni.us/L8HVOxx
The Break by Marian Keyes - geni.us/SQ75Ne
Seven Days in June by Tia Williams - geni.us/T08Rmkf
Thrillers:
Sharp Objects by Gillian Flynn - geni.us/VKPyTN
Behind Closed Doors by Ba Paris - geni.us/t9Ywxk
The Night She Disappeared by Lisa Jewell - geni.us/nGJ5JB
📄SHOW NOTES & TRANSCRIPT
Visit the website for the transcript and highlights from the conversation - aliabdaal.com/podcast/
🎙 ABOUT THE PODCAST
Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover the philosophies, strategies and tools that help us live happier, healthier and more productive lives.
Want to start your own podcast? We use Transistor! go.aliabdaal.com/transistor
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PS: Some of the links in this description are affiliate links that I get a kickback from 😜

[@DeepDivewithAliAbdaal]

Go to shortform.com/deepdive to get 20% off the annual premium subscription.

[@Andiecreates]

R you😅 re🎉ttottering😮juju😅

[@Andiecreates]

5:00 5:00 5:01

[@84gaynor]

Some great ways to invest in your 20s include investing in low-cost index funds, opening a Roth IRA, and investing in real estate. Compounding is the process of earning interest on your initial investment, as well as on the interest that investment earns. This means that over time, your investment can grow exponentially. So the earlier you start investing, the more time your investment has to grow through compounding.

[@Ammo-Hoarder]

Stocks are pretty unstable at the moment, but if you do the right math, you should be just fine. Bloomberg and other finance media have been recording cases of folks gaining over 250k just in a matter of weeks/couple months, so I think there are a lot of wealth transfer in this downtime if you know where to look.

[@MIchaelGuzman737]

I completely agree; I am 60 years old, recently retired, and have approximately $1,250,000 in external retirement funds. I am debt free and have very little money in retirement funds compared to the total value of my portfolio over the past three years. To be honest, the Fin-advisor can only be neglected, not rejected. Just do your due diligence to identify a fiduciary one.

[@CynthiaByrd648]

@@MIchaelGuzman737 This is exactly how i wish to get my finances coordinated ahead or retirement. Can I get access to your advisor?

[@MIchaelGuzman737]

Do your due diligence and opt for one that has tactics to help your portfolio continue consistent and steady growth. "JILL MARIE CARROLL" is accountable for the success of my portfolio, and I believe she has the qualifications and expertise to accomplish your objectives.

[@CynthiaByrd648]

@@MIchaelGuzman737 This is useful information; I copied her full name and pasted it into my browser; her website popped up immediately and her qualifications are excellent; thanks for sharing.

[@lifewithpdsingh]

So much detailed knowledge can be found in their conversation. Ali is definitely asking the right questions and loves that Grace is being straight and transparent about the answers. Loved it.

[@Aia-ky7uh]

kzbin.info/www/bejne/bZDLf4WIa7BpsJY&ab_channel=DeepDivewithAliAbdaal

[@Rayowag]

I like how open she is about both her privileged upbringing but also the work she put in by herself.

[@donaldlyons17]

Without the privileges you think she still would have likely had the same outcomes? She got lucky which is not bay but she is slow to say thee was so much luck involved.

[@sskelli9311]

Grace is truely such an intelligent person. I think it is almost unfortunate that we now have to mention privilege so many times. She deserves to give herself more credit for the impact that she as an individual had in creating companies and money from nothing but her basic skill set in the beginning. There are so many people that are raised in "privilege" and don't do as many, if any of these wonderous things. It's almost used as an excuse now to not celebrate the success someone has had if they come from privilege. There are so many things impact you as an individual like your life experiences, the way you are raised, the decisions you make and the effort you put in. People almost act like privilege protects people from trauma or suffering yet that is where so much growth of a person occurs.

[@nubian88]

I agree with your respect of Grace, she's amazing. But I think the point with privilege is that even IF you are as intelligent, hard-working courageous etc etc, you may not find yourself in the same position because of a lack of privilege. And it's only those that are privileged who are privileged enough to say that we should stop pointing out people's privilege. Non-privledged people don't have the privilege to say this.

[@user-df4wr7qp2d]

the privilege is a very important, key integral part of it

[@sskelli9311]

@@nubian88 I respect your comment and completely understand the point of privilege. But you're working on the assumption that I am a privileged person when you know nothing about me. Also what defines "privilege". The measure is different from person to person. I am not suggesting that it is not a factor, nor am I suggesting that she/we should stop recognising it. But that definition of privilege is flawed. We should not be comparing individuals positions or measure them on a level of success if we aren't them ourselves. Which is what you are suggesting. After all, everyones measure of success if different, we all have independent journeys. The fact of the matter is, sure Grace was in a privileged position being at university etc. But anyone can make a workout ebook. It was the beginning of her career and the choices that she made to build it further that counts. Yes, part of this decision making may come from a point of privilege, but intelligence is not discriminative. Whilst saying that this is due to her privilege may be okay, it also discounts the intimately human details that come into her journey and what she's done with it. It's like the measurement of success is invalid when people come from a point of privilege, instead of it being taken into consideration as an independent variable. It almost takes success away from people that were born into a family that have things. That completely robs a person of their own autonomy, success and recognition of what someone can make of what they have.

[@sskelli9311]

​@@user-df4wr7qp2d​ Privilege only impacts elements of her journey, and should not nullify the whole journey or her success.

[@nubian88]

@@sskelli9311 You're right I know absolutely nothing about you and my apologies if you felt I was making a personal dig at you. From my experience, people who make similar comments to yourself about privilege in your words being an excuse etc, are those who have not felt the consequences of barriers being placed in front of their efforts to 'succeed'. I know not of your own experiences, therefore I can only talk from mine. I just think that at times where the pendulum has swung so far one way, there often is a need for the pendulum to swing in the opposite direction (in this case, consistently bringing attention to one's privilege as Grace did) before things settle in the middle. Either way, I respect your opinion, your challenge and we can agree to see things differently. :-) One thing we do agree on though is that Grace is bloody inspiring and has paved the way for many others to believe that they too can follow in her footsteps

[@bessona8313]

Incredibly underrated! Every single young person trying to achieve their dreams should hear this astonishing success story!

[@jackiek4159]

Grace is so inspiring and motivating! Absolutely loved this podcast! Thank you both! 🙏🏻💞✨

[@catkemble]

Literally in the process of winding down my product business even though it’s successful. But going into digital products is what I’m passionate about! Could not agree more about money and happiness 😊

[@MagsBujalski]

This interview is incredible! This is my first time hearing about Grace and her companies - seeing everything that she has built is definitely inspiring.

[@Wilson_Cool]

I love how honest she is, thank you for amazing talk ☺️

[@KinfolkTravels]

Ali your podcasts are the best! Guests always look so comfortable and the extend of insight is incredible.

[@marisaucy]

been following grace since her early days and it's amazing to see how far she and her brands have come!! a much-needed convo, can't wait to check out her book & the fiction recs(:

[@AnjuliMack]

I relate so much to that opening scene! Have followed Grace’s business journey for a while and I’m so excited for this ♥️

[@bethgoldhouse]

LOVED how long this podcast is, love Grace and love the actual detailed questions! PERFECT PERFECT PERFECT

[@AISHALVSMJ]

I don't think Grace realises just how much value she added to people's lives with what she did

[@RAHMAN-qb5ed]

what did she do?

[@bethscott1562]

I miss Grace's old videos so much! Thank you for your transparency.

[@NiagaraThistle]

Wow I REALLY needed to here Grace's comment at 1:40:30 : "...meeting that deadline that you are not currently on track to meet and respecting your future self and goals is getting the F up and doing the work." Really need to focus on deadlines to protect my future self and so future me doesn't hate present me. Another great vid Ali!

[@rosemariewittmann2377]

loved it, thank you!!

[@lamya9168]

Smart girl, Bravo for all the effort and success you are achieving! Well deserved.

[@paisleethinks]

This was so so good, I watched it from start to finish completely transfixed. Beautiful interview💗

[@makemoneywithjoannaleyan]

Wow, I'm blown away by the incredible amount of knowledge that Ali and Grace exchanged during their conversation! Ali really knows how to ask the right questions, and Grace's transparent answers were simply amazing. I couldn't help but love every bit of it!

[@indi8152]

Whaaaa yes!! Can’t wait to listen to this conversation

[@minhanhnguyen8582]

I'm in love with this sharing. Thank you Grace and Ali. You two are amazing and talented!

[@AnjuliMack]

Also! I did violin and piano through highschool and University with the grades plus performance violin papers. Piano was always my stress relief too. Just got back into playing more regularly and I love it ❤️ but I totally relate to all the music chat.

[@pavilova29]

LOVE the transparency and real timeline & tips!!! Gold ❤

[@Drbeastx66]

Love the question and thanks for grace and Ali

[@allysonn2678]

Got a lot out of this conversation! Never came across this channel or Grace's content but I'm definitely looking into it now.

[@hugoowona]

Great pod! Grace has a lot of good insights on sustainable fashion

[@ItsDeveshA]

It is Like, these Podcasts got so Much good Things to learn, but I hate to see that the Graph of views hasn't sky rocketed yet. Great Pod Ali-loved it

[@frenchmanila]

always been a fan of grace! love this interview and learning about her journey!

[@dearjem]

What a brilliant interview, Grace is a star

[@razabadass]

Thank you Grace, Ali, Angus, Elizabeth and remaining team members, Raza :)

[@patrickfleming]

Another immensely engaging podcast 👏 So much value delivered in a very easy to digest, interesting conversation. Your podcasts help to make learning easy!

[@KrystalHarrell]

I really like her. She’s savvy, physically beautiful, has personality and a great business woman

[@sabtee514]

this is an amazing episode!!!

[@Alexa-uz1gm]

Fantastic podcast, I see Grace has done a few podcasts and this has to be the most in-depth and I think that’s down to you Ali delving deep into the convo

[@gotchatoobad]

Best pod episode ever

[@emilykaz1605]

This was such an incredible listen!!! So inspiring, thank you so much for asking these in depth questions and it just goes to show what a transparent, honest entrepreneur Grace actually is sharing everything. I have learnt so much and so thankful for this podcast!!! Emily

[@Plantsinmybowl]

Very very helpful Thank you so much ❤️

[@piaaadominique]

Loved this episode soo much!

Great chat guys!

[@Wilson_Cool]

First time I see this girl 🌈 and I think she’s absolutely amazing! 🤩 Interview is 🔥 Wish you all the best!

[@alyxsmr]

I have just found so many answers i have been looking for, thank you so much!

[@silentopedia]

"No one would be surprised if someone worked for something throughout their time at uni and worked to something else from when they graduated" - thank you for the motivation, really felt motivated, inspired and belonged

[@AlyciaBoutte]

I usually don’t listen to super long podcast episodes but I really enjoyed this! Great interview and definitely inspiring. I agree that productivity can be self-care in certain instances. Can be a slippery slope for me.

[@nathananderson8720]

This is one of the channels that gave me the courage to start my KZbin channel 8 months ago about self development. Now I have 910 subs and > 700 hours of watch time. I know it’s not comparable with others but I’m still proud I started because I’ve been learning so many lessons that I could haven’t learned without getting started in the 1st place.

[@lamiadewaninaaya4526]

The thing that Ms. Beverley said that in the beginning of her vlogging period she just posted what she was eating or doing like normal day to day chores , and that it added no value to people's life but still they r watching and mentions it as beings privileged and popular . But i dont think it works that way , cause it can be a great company to some people struggling due to heavy work flow or procrastination flow , by seeing someone doing bare minimums in their life , it can work as a spark for them to get started or Sometimes people want to be bored watching someone else doing their chores, and it works for many people as calming their thoughts and be away from their life for small amount of time. So vlogs are not that worthless as it seems to not add any improvements to the viewers lives, but its helps them in a way you can't guess. Cause you dont wanna always listen to music or watch a movie while bored or takinga break from work, cause it can many times mess with your workflow and not calm you necessarily, but vlogs of people simply doing their work at home or anywhere makes people feel good and helps them end their break time in a short period and not getting carried away by the content.

[@Hannahlucee]

Honestly so inspiring! I actually think it is amazing that she came from a privileged background and still had the drive and dedication to build something of her own! No matter people’s background I think they should be celebrated for there success and hard work 😊 & thank you for sharing your amazing story!

[@MonikaFitt]

Can’t wait to listen to this one, grace is such an inspiration to me, I loved her book and love everything she stands for!! Thank you for making this 🫶🏻💛

She is great! And thank you very much for those brilliant questions!

[@themelissalaurie]

Wow! Such a great interview. I really liked that you touched on self-care. It's so important to give yourself space to relax and recharge

[@TejTalks]

Great interview

[@porcelannie]

OMG I loved this episode! So much good stuff and I'm super impressed by Grace: beautiful, intelligent, hardworking... amazing!

[@youtubelearning2990]

This podcast is just amazing.

[@bhavaniyoga975]

@gracebeverly you think you did not bring any value, but because your life was so relatable I used to love watching your videos!

[@ChombiChu]

i think i saw her content before. love this interview

[@PriyaMani-hq2tb]

No one actually talks about how to acquire clients. Anyone can start a business. It's actually selling which is the challenge. Of course the product or service needs to solve a problem, however how does one acquire clients in markets like fashion? or food? Markets which are heavily saturated

[@ROSADIANA-DSB]

Grace is amazing!

[@JackLauricourt]

Really great podcast! 👏🏼

[@sirijanthakur]

Thinking like u add value to no one from those videos isnt fair, since vloging gave many the opportunity to learn from your routine, also for most other content, making educational video isnt wierd, if you are more aware,you woild understand that its a way to learn with providing access to the whole world. which is super smart

[@sarasbissi5544]

Really enjoyed this podcast. Grace is well spoken and his energy is soo great 🥰💕. Thanks You Ali !

[@owenhenley]

I love this podcast but the audio mix really need to be better. And this one almost felt over edited in terms of cutting. Great episode, but the audio mix is the one thing the I always notice on just about ever episode.

[@ConradBrink]

Really enjoyed this episode. This women backs herself! Loved it, thanks Ali.

[@TraorekBClena]

This Chanel is so great

[@SoroushTorkian]

This was one of the good podcasts!

[@MissSassieee]

I didn’t know Grace before this video but I loved this conversation so much! It’s so inspiring to see a woman entrepreneur and hear her advise 😍 gonna buy the book too Also!! This 2 hours should have been 4, it was amazing. Thanks Ali

[@whatevermedia3056]

Does anybody know which MacBook skin Ali is using?

[@Tanya_Trowers]

I love grace from day one and shes been a huge insiration to me for so long, i just wish i followed her actions as well to be sucsesful by now - where my YT sits at 115 subs

[@patrikkepe]

You need to detach the mics from yhe table. Every vibration from hands on table carry through and sounds like thumping. The content was excellent btw 🙂 I'm just trying to help.

[@ericaa5763]

This was a great interview, thank you!

[@hayleykatie2011]

Educated by Tara Westover is a memoir, not a novel. Would be crude to dismiss Westover’s experience with family.

[@Seanus32]

Beautiful eyes. Beautiful accent. Beautiful person :)

[@awilson24]

Gem at the end ‘when you’re working on your passion you’re probably not gonna realise when you’re burnt out’

[@Me-uw3vb]

This girl is smart!

[@lilytwelftree4837]

i just love her

[@MsPulsey]

She's so smart. I enjoy her intelligence, it's bit-sized wisdom. Sentence after sentence

[@crewlifetravel]

Popcorn 🍿: Depleted Like button 👍: Smashed

[@Eresseariel]

She is really cute she is really willing to share with us ❤ thanks

[@catkemble]

@gracebeverley who is the customer service company?

[@estonian44]

1:42:40 10 000h, i think there is a bit misunderstandings as author even said

[@Wilson_Cool]

48:37 relatable

[@imdee9024]

She's SO lovely!

[@Charlotte-tr3gn]

I wholeheartedly believe Grace is an icon and I can't wait to continue to see her succeeding in everything she puts her big brain to

[@cherryayethihan]

she looks gorgeous~

[@user-cr8nd1sy8e]

I began my investment journey at the age of 38, primarily through hard work and dedication. Now at the age of 42, I am thrilled to share that my passive income exceeded $100k in a single month for the first time. This success reinforces the importance of the advice mentioned earlier. It is not about achieving quick wealth, but rather ensuring long-term financial prosperity

[@alicebenard5713]

Investors should exercise caution with their exposure and exercise caution when considering new investments, particularly during periods of inflation. It is advisable to seek guidance from a professional or trusted advisor in order to navigate this recession and achieve potential high yields.

[@Franklin00974]

This is superb! Information, as a noob it gets quite difficult to handle all of this and staying informed is a major cause, how do you go about this are you a pro investor?

[@user-cr8nd1sy8e]

Through closely monitoring the performance of my portfolio, I have witnessed a remarkable growth of $483k in just the past two quarters. This experience has shed light on why experienced traders are able to generate substantial returns even in lesser-known markets. It is safe to say that this bold decision has been one of the most impactful choices I have made recently.

[@RyanContreras72]

Wow, that’s stirring! Do you mind connecting me to your advisor please. I desperately need one to diversified my portfolio.

[@SophiaBint-wj8wn]

I’ve actually been looking into advisors lately, the news I’ve been seeing in the market hasn’t been so encouraging. who’s the person guiding you?

[@generaldwane1462]

1:40

[@iamnoone78647]

What about taxes?

[@shannonfogden2331]

You have a calculator for free on your phone 🤣🤣 I’ve always loved her and even more now

[@lfcfanfromcanada]

Anybody got the count on the use of the word ' like' ?

[@desb3459]

She is such an inspiration and is so pretty

[@richyr5876]

Wait this is the guy that use to do them doctor videos what happen. Now he's does podcast about becoming rich.

[@kennykmb2083]

Awesome

[@tiffany_farley]

Where can I find the audio book? I can’t seem to find it anywhere but you mentioned listening to it?

[@janettelammela1667]

Audible !

[@tiffany_farley]

It’s not available on Audible in the US.

[@j0d1301]

anyone know where Ali’s laptop skin is from?

[@kristyfancovicova]

It´s absolutely ridiculous that I remember all those first akward posts :D Crazy how far she come. Can´t say that about me tho :D

[@JoyceChow]

Wow!

[@SamMloome]

When is Iman gadzi episode coming out?

[@gbh759]

Hi, It would be great if you would interview pieter levels of nomadlist, ;)

[@Nastiazik]

Hi! I am from Russia, but I run an independent and honest channel in English, I produce videos related to history and politics. I would like to get your assessment of my latest video. I think you will be interested to see. Thank you 🙏

[@erinmcnee]

Really enjoyed this episode! Grace is such an inspiration and I love how intelligent and well articulated she comes across. Loved that she had a great variety of book recommendations at the end too. Think I'll need to add some of those to my reading list, along with her book!

[@bongkosolbadminton]

I like the simple thumbnail 😍😃