1) Niche 2) Brand 3) Campaign/Launch/Project 4) Individual assets you wrote 5) Number your assets to the order you want them to be read 6) Name the assets based on what type of copy asset it is
@Megasunami2 жыл бұрын
I have no idea about copyrighting, but I stumbled upon the thumbnail and passing through, after leaving this message - You have the cutest smile in the damn world. Have a nice day.
@DemetriPanici2 жыл бұрын
Building a portfolio is so hard when others have such great ones built already. Great tips!
@AlexCattoni2 жыл бұрын
Thanks so much for watching!
@wallacebankley338411 ай бұрын
You have it inside of you, no need to compare, you are a creative source no one like you, your talented andwillingness to bring out the best in you ,your thinking will make it happen, stay on pace, never doubt you, I don't
@haneenkakish53792 жыл бұрын
Exactly what I was looking for! I’m an Advertising student and your videos are a life saver. Thanks so much Alex. 💜
@AlexCattoni2 жыл бұрын
Yay! So happy to help :)
@bilalrafique48402 жыл бұрын
The 'Updating sharing access' point was sooo important to discuss. It really shows that what you are saying has been practically done by you. Great video once again Alex. Rather than going for those fancy, vibrant portfolio websites that are difficult to navigate and slow to load, I think this method is quite professional and elegant.
@AlexCattoni2 жыл бұрын
Yes! Thank you so much!
@positiveandhealthy27282 жыл бұрын
Sending love, light and positive vibes to everyone. I pray that love surrounds you and that all your desires and dreams are fulfilled.
@lambeefbiryani082 жыл бұрын
Thank you Alex ,this is the only video i found straight to the point,which answers all of my confusion about making copywriting portfolio.
@beafrancescabufi39532 жыл бұрын
Wooo! Thank you so much, Alex ✨ been struggling with the technical aspect of building my portfolio, this is a gem 💖
@AlexCattoni2 жыл бұрын
Perfect! Thanks for watching :)
@shahirahzahrah36532 жыл бұрын
I love how you make it this easy. Your explanation is precise and is everything i ever wanted to know before this but cant find the info nowhere. Tq so much!!
@AlexCattoni2 жыл бұрын
You are so welcome!
@marka.clarkii97642 жыл бұрын
Great video Alex, who knew creating a bomb portfolio could be so simple.
@princeanande3223 Жыл бұрын
This is literally one of the best contents I have seen on portfolio making. Thank you ever much
@AlexCattoni Жыл бұрын
Wow, thanks! Happy to help!
@StudyRealEstate2 жыл бұрын
Here to learn copywriting but I have to say I LOVE YOUR SHIRT, Prince is the best 💜
@giselleroenfeldt92652 жыл бұрын
I am just starting out. . .I asked my 24 year old graphic designer son where I should create and save documents. You answered my question!!!!!! Plus, what an amazing, low stress, high quality way to create custom up-to-date portfolios. I am going to learn all I can from you.
@AlexCattoni2 жыл бұрын
Awesome!! So happy to help :)
@kushagraoberoi64962 жыл бұрын
Alex doing what she does best! Guiding us along the way❤
@jamieridge69442 жыл бұрын
I just wanted to say thank you so much for what you share. I hope to take your course when I can afford to do so! You are so very generous with the information you share, and it really does bless people. Have a wonderful day Alex!
@AlexCattoni2 жыл бұрын
Thanks so much, Jamie!
@sky.the.infinite2 жыл бұрын
Dang, girl… you’re hair looks so good! Just found your channel and am HOOKED! I’ve already watched like 6 or 7 vids and am so excited for each new one I find 🤗 I’ve learned *SO* much already 🎉🤓🥰
@AlexCattoni2 жыл бұрын
Hehe thank you for being here!
@sabnammonalishamondal5602 жыл бұрын
I was always worried and confuse about portfolio , this is such a helpful video Alex !!!!!
@AlexCattoni2 жыл бұрын
Awesome! So happy it was helpful :)
@llarzelere2 жыл бұрын
Arrgh!! I've been doing it all wrong since the beginning of the transition (8/15/2021). I'd best get cracking on the re-boot as midnight 12/31/2021 is looming large on the horizon.
@AlexCattoni2 жыл бұрын
Whoop whoop! Lets do it!
@susan092 жыл бұрын
Thanks Alex… I’m creating a portfolio right away
@AlexCattoni2 жыл бұрын
WOOHOO 🎉
@zone_luck5242 Жыл бұрын
Thank you Alex! I'm currently on writing sample copies. And I will most definitely follow this video when creating my super duper portfolio :D
@AlexCattoni Жыл бұрын
You got this!
@bnb_daddy2 жыл бұрын
can't wait for the launch pad!
@marthagrant20452 жыл бұрын
This is so great and so simple. Thanks for the Pro-Tips! QUESTION - as a newbie creating a portfolio, should I be looking for/working with a designer to showcase my spec pieces? Is this essential? How do I go about finding one? I'd LOVE it if you made a video about design piece in portfolios. Cheers!
@AlexCattoni2 жыл бұрын
Hmmm... I would say no, that's not necessary at all. That's something you can worry about later (if you really want to) - but even then, it's not necessary to have a "pretty" portfolio in order to land clients.
@marthagrant20452 жыл бұрын
Thanks (said with a deep sigh of relief!!)
@upasanabasumallick53862 жыл бұрын
Hi Alex, can you make a video on what to include in a portfolio. As in do I include sales pages, or email samples or something else, how many of each? Do i make copies for the entire sales funnel of a single campaign?
@AlexCattoni2 жыл бұрын
I do talk about what you should ideally include in this video :) but if you're looking for something else you can check out this one: kzbin.info/www/bejne/bqPFe2CjqcmgsMU
@hcabilao2 жыл бұрын
Exactly what I need right now! Thank you, Alex.
@AlexCattoni2 жыл бұрын
Perfect!
@brown752 жыл бұрын
This video was helpful for an aspiring copywriter, thank you Alex. When creating samples for my portfolio, can I just create mock ups of 3 different pieces (sales page and 2 different kind of emails?) Since I don’t have any experience yet. I’ve taken your Write to Ignite Challenge! It helped me understand what goes into writing a sales page and I’m currently writing one as a sample to put in my portfolio. Thank you
@priyankaverma67472 жыл бұрын
Definitely you can.All the best🌈
@AlexCattoni2 жыл бұрын
Yes, you definitely can!
@Fusionforachange3 ай бұрын
you are looking so good and you are the one who keeps me distracting all the time when i try to focus on the video
@alishajha2 жыл бұрын
This video is what I wanted. Thanks a lot mam.😊😊
@AlexCattoni2 жыл бұрын
Awesome! I'm so happy to hear it :)
@lyralux6426 ай бұрын
this was super comprehensive, rich with info, & did not waste any time! thank you so much!
@AS-ox2diАй бұрын
Those who thinking how they can built a portfolio without clients just go and rewrite the already written copies, or you can find out your potential clients products , do some research about their avatar , understand their brand tone and write the whole emial sequence, landing sales pages , ads for them .do this for 2-3 potential clients to make a good portfolio.
@judeisiekwene3442 ай бұрын
Thank you so.much ma'am. For a novice this difficult to follow. Pls bring a version that shows the step by step icons to click in sequence using simple android phones to produce the display pattern and result or format on the screen. That will help us better. Thanks for the good job
@nhunghong28882 жыл бұрын
You're so intelligent and kind-hearted to share these valuable information for me
@varneet_phakaliyal33792 жыл бұрын
Wait what........ How did alex know I wanted this video😳😳
@AlexCattoni2 жыл бұрын
Hehe 😜
@Lolie_Writes Жыл бұрын
I literally could give you warm hugs right now Alex. You are a blessing to the world of copywriting. I have been stuck with this problem for 3 days now. And here you are helping me with a solution. I really wish I could afford the Copyposse. Honestly. Maybe someday when I get a client and can afford it. I most definitely will. Just to learn from the best and give back too. In the meantime, I need to sort out my shabby portfolio and get a client. It's a tough race, but go to keep trying. Thanks, Alex, thanks a bunch.
@omokanoluwatobi35272 жыл бұрын
Alex, Alex ... You always deliver! Thank you for this
@AlexCattoni2 жыл бұрын
My pleasure! :) thanks for watching!
@ThThePro Жыл бұрын
Alex you're such an inspiration! Ahh thank you for everything you do and for sharing all these tips and tricks with us!
@AlexCattoni Жыл бұрын
You're so welcome! Thanks for watching :)
@fareehafatima778 ай бұрын
this is extremely helpful
@AlexCattoni8 ай бұрын
Happy to help!
@CelebratelifewithSakshi Жыл бұрын
Wow! Great tips shared. Thankyou Alex❤
@AlexCattoni Жыл бұрын
Thanks for watching. :)
@shalomotugeme44696 ай бұрын
This answers all my questions, thank you Alex.
@danielvitor7475Ай бұрын
Very good video learned so much 🙌🙌
@kingdantimax2619 ай бұрын
Thank you for this video. I am now confident enough to apply for that job.
@ekehchioma31048 ай бұрын
This is gold! Thank you.
@AlexCattoni8 ай бұрын
You're very welcome!
@music2urbrain5 ай бұрын
This is high value! Thanks for the tips! You're heaven-sent!
@monomadness294 ай бұрын
Thanks for the video, super simple finally got a good portolio started up before I get my website up.
@AlexCattoni4 ай бұрын
Nice work!
@lorealallen94732 жыл бұрын
This is great! I just finished the OTI challenge and I want to include my emails in my portfolio. Should I include an executive summary for each project/campaign or just one as an over-all introduction to myself and the type of copywriting services I provide?
@AlexCattoni2 жыл бұрын
I would go with an overall one introducing yourself, why you love the brand you're sending your portfolio to, a brief summary of what's inside your portfolio, etc.!
@drnol461 Жыл бұрын
Alex, thanks for such a comprehensive, practical, and useful video on how to build a portfolio. It was awesome! 🤩
@AlexCattoni Жыл бұрын
Thanks so much for watching!
@sobeidalagrange71292 жыл бұрын
Amazing video, Alex!!! 😱😎💕
@thesumannegi22 жыл бұрын
This was sick... loved these tips. Thanks Cattoni ✌
@AlexCattoni2 жыл бұрын
Thanks so much!
@mediabuyers34112 жыл бұрын
😀 As always thank you for the great content!
@charlenelaguer7072 Жыл бұрын
A really great informative video! thanks so much for the great tips!
@SoumaiyaEmambocusАй бұрын
Hats off to you Alex
@veramarievm29032 жыл бұрын
Besides the great and valuable video (as always), I just have to compliment you on that T-shirt. I love it! :)
@daisymireles755710 ай бұрын
Loved your thorough walkthrough on how to create a portfolio. Now it doesn't seem so intimidating!
@AlexCattoni10 ай бұрын
So happy to hear that!
@Usle1230editz7 ай бұрын
Awesome, Awesome I hope I can talk like you one day😃😃
@ousama.online Жыл бұрын
Hello thank you very much for the tips, but quick question. How can I know that the client wouldn’t steal the copy and use it for his business and tell me that he doesn’t want me anymore?
@AlexCattoni Жыл бұрын
Unfortunately, you have no way of knowing that. There are some preventative measures you could take - something like requiring 50% payment upfront or having them sign a contract.
@healthymindsetonly9 ай бұрын
What would i do without this video
@SakunthalaPeiris Жыл бұрын
Alex hi, beginner copywriter here. Thank you so much for your amazing videos. I've already learnt so much. A quick question. Don't we need to get clearance/OK from the clients before for add the copy we write for them to our portfolios?
@AlexCattoni Жыл бұрын
As a best practice, it's always a smart move to ask first. Some clients might wish to keep themselves anonymous. But usually you won't encounter an issue -- unless they had you sign a nondisclosure agreement.
@SakunthalaPeiris Жыл бұрын
Thank you Alex! Have a great day!
@thejudeakinkuadechannel Жыл бұрын
Valuable content. Thank you
@IyoniAdeMacy2 жыл бұрын
Thanks Alex! 😊🙏🏾 Quick question, how would you go about this if you’re applying for jobs on job postings? Would you leave the portfolio open and just copy and paste the link on your Resume? That sounds about right haha! Thanks Again! Super Helpful for up coming Copywriters.
@AlexCattoni2 жыл бұрын
Yes! I would also suggest thinking about doing a customized portfolio for each application - where you include a personalized cover letter!
@charudathmohandas3721 Жыл бұрын
I love you. Literally😍
@manajbanerjee86152 жыл бұрын
Excellent! 👍👍👍👍👍
@favourchukwubuike86347 ай бұрын
Please do you begin your executive summary, with a dear sir or maybe dear client. Please how best do I begin your executive summary?
@AlexCattoni7 ай бұрын
There is no one right way to start! :)
@cdakmusique2 жыл бұрын
Pretty expensive Class, but I get the principle of the value. I don't Have that money so I'm going to try to make it without the class.
@AlexCattoni2 жыл бұрын
My KZbin channel has everything you need as long as your self-motivated :)
@UmmeYusufOfficial Жыл бұрын
Just love💕 your Energy.
@village_explainers Жыл бұрын
Love you ma'am from India
@donwaters55082 жыл бұрын
good tips... I need to review this again.
@AyeshaNaeem-yd4nuАй бұрын
amazing advice
@volcyphito641711 ай бұрын
Great value Thanks
@zukiswa94402 жыл бұрын
This is amazing but it begs the question ‘what if I actually have no experience/projects?’
@AlexCattoni2 жыл бұрын
Write some mock copy!
@sovereignsoulutions6612 Жыл бұрын
@@AlexCattoni That's what I'm doing! I'm actually finding websites that need new headlines and using "edit anything" chrome plug in and redoing the headlines, then taking before and after pictures v
@sybo59 Жыл бұрын
And if you want to be a writer, beware that you’re misusing “begs the question”!
@fantasticweb6384 Жыл бұрын
@@sovereignsoulutions6612could you plz elaborate more ?
@jscott10148 ай бұрын
Make it up
@Jamz32 жыл бұрын
Great video and fantastic shirt!
@AlexCattoni2 жыл бұрын
Thanks!
@United_Wings Жыл бұрын
Thank you
@hbirdy7112 жыл бұрын
Love this! A lot of the copy I've written is specifically Instagram captions-- any tips for how best to include those? Links to the feeds in a Doc? Screenshots of select posts?
@AlexCattoni2 жыл бұрын
Great question! If you're the current writer for that account, you could just link to the IG page and they could scroll through!
@mcmichehouseofcomedy488711 ай бұрын
Your videos are really helpful
@MrZard-gr7sw2 ай бұрын
Thank you for the useful video. I've checked the program and is super expensive.. Have you ever considered doing smaller lead magnets for it? Sorry, if you already have them.. :)
@AlexCattoni2 ай бұрын
Totally! However, there's only so much you can cover in a lead magnet. Check out this Confident Copywriter Roadmap: go.copyposse.com/ccr-ytd Be sure to browse the KZbin Channel for tons of tips and tricks on copywriting!
@Alisonnganproducer2 жыл бұрын
Thank you Alex
@victorosiawa45676 ай бұрын
Many thanks for this 🙏
@mutethemessiah651310 ай бұрын
Would you recommend putting a link to your portfolio on your resume if you don’t have any copywriting job titles to put on that resume?
@AlexCattoni10 ай бұрын
Sure! It's good to show what you can do! :)
@mercurious6699 Жыл бұрын
Excellent video, thank you
@AlexCattoni Жыл бұрын
Thanks for watching!
@kirankhan15954 Жыл бұрын
Hey sweet lady stay blessed & thnx for nice info
@izumiryu2 жыл бұрын
I've been listening to your videos, but I have one question that sounds like a bit of a niche question. How do you adapt all these tips for selling fiction or other forms of art? (I.e. movies, novels, comics, etc)
@AlexCattoni2 жыл бұрын
All the tips will apply basically the same exact way :) No matter what you're selling, you're still selling to humans. Which means the psychological triggers, hook, and conversion tactics are all the same
@amjadalsu55511 ай бұрын
Thank you ssooo much! 😍😍♥️♥️
@stefanopolizzi77577 ай бұрын
Hello, Is the executive summary like an "about me" section? Should be located in the main folder?
@AlexCattoni7 ай бұрын
It can be! It is a summary of your experience, skill set and professional journey in relation to copywriting
@parisabanks24127 ай бұрын
If these are our portfolio that we are sharing with a potential client so that they can see our sample work, how do we not show them which company or person we did the work for, Especially when there might be a client who's information, they do not want shared ? Thank you so much:)
@AlexCattoni7 ай бұрын
You don't need to include the names if you don't want to or if your previous clients are not comfortable. :)
@wallacebankley33844 ай бұрын
This how to have clients a breeze with Alex Cattoni..Create a new portfolio personal, what is Alex's strategy that all Launch Pad Grad students
@QasimAliWriter2 жыл бұрын
Hey Alex, love your channel! I'm just starting out with copywriting and I'm VERY passionate about spirituality and personal development niches. How would you suggest I start? Is there potential in the spirituality niche? Thanks a lot!!
@AlexCattoni2 жыл бұрын
There absolutely is! I would first start by researching some brands and businesses in that niche and studying their copy/content. Good luck!
@Lolie_Writes5 ай бұрын
Hello Alex, thanks for this awesome video. You nailed it like you always do. I have a question though, what's the best format for a portfolio, PDF or Word? I'd appreciate your response please.
@AlexCattoni5 ай бұрын
PDF is great!
@Lolie_Writes5 ай бұрын
Thank you.
@shaima3184 Жыл бұрын
Hey Alex, Thankyou so much for this video. I just applied for a job and they asked for my portfolio. I had a few samples in hand but they were very unorganized. This video helped a lot & I've made one for myself. Dunno whether I'll get the job but I'm happy I created a presentable portfolio. Gotta keep updating
@AlexCattoni Жыл бұрын
I'm so glad this was helpful! Thanks for watching :)
@christopherthedrummingcole305 ай бұрын
while i do agree that allot of current marvel characters and movies lack proper development. I have to disagree about your take on Riri. Her introduction was culturally spot on for her origins and character , even down to the jokes.
@mariaakram254010 ай бұрын
Thank you Alex! But I have a concern if it would have any impact on company clients? As they seek professional portfolio in the form of a site with a domain name, so if I just create a google drive portfolio, will it have any negative impact on them ?
@Bavubuka Жыл бұрын
Question: why would you send such a menu diving portfolio link such as Portfolio>Niche>Brand>Assets to a prospective employer for them to have to click through when you could just send them directly to a single document of 1 or 2 writing examples that is in the same niche as theirs? This way they don't have to navigate through a bunch of folders and instead get exactly what's relevant to them.
@AlexCattoni Жыл бұрын
This portfolio is created specifically to allow a potential client to see that you are capable of writing an entire funnel. That's why there are multiple folders (for each type of asset). If, however, the potential client is only hiring you to write emails... then yes, you only need to send them email examples.
@Maniacguy2777Ай бұрын
Saving online is not safe hackers can steal and wipe all documents. It is better to have external hdd handy for extreme safe. You will not lose your important files.
@annasmith-sargent40148 ай бұрын
If I have my writing samples as screenshots of webpages and emails I've written, is it better to put these in PDF format or are images okay?
@appealocopy6 ай бұрын
Still searching for the link to the 8weeks copywriting course🤷🏾♀
@greatmanifeanyi2070 Жыл бұрын
I love you!
@jackrippah89547 ай бұрын
Thank you so much
@AmandaRamirez-n2y Жыл бұрын
Hi Alex, thanks for the great content! Question- do you recommend putting in document drafts as items in the portfolio as opposed to the published pieces (screenshots)?
@AlexCattoni Жыл бұрын
Yes I wouldn't definitely put in the raw version as opposed to the published versions. Remember, when you're a writer it's not about aesthetics - it's about the words!
@victorf.chukwuka6087 Жыл бұрын
Thank you Alex, which is best for inserting your portfolio into each niches, is it screenshot of your writing or uploading pdf documents?
@mikachu4854 Жыл бұрын
Pdf is better and more professional since it's an article! ✔️
@AlexCattoni Жыл бұрын
I always save as a PDF and share that way!
@baapkatheatre42672 жыл бұрын
I clicked on your video, suddenly my eyes fell on your eyes and it has been almost 9 minutes the video is over and now I am watching the video again 🤕
@nkwekehrazn642 ай бұрын
Does this mean you have to create a new portfolio every time you apply for a job? Asking as a freelancer
@AlexCattoni2 ай бұрын
Great question! You don't have to create a new portfolio every time you apply for a job, but we do recommend personalizing it for each potential client with an executive summary or letter for your client where you highlight your portfolio. This will allow them to see the bigger picture and get an idea of what it would be like to work with you.
@fizanegi93276 ай бұрын
Thanks ❤
@directresponsecopywriter1877 Жыл бұрын
Hey, Alex. Is it the right to add comments in order to show how this copy piece has been written and all about the section working process...?
@AlexCattoni Жыл бұрын
Instead of adding comments (which can get messy). I would suggest creating an Executive Summary which you have them read first. Inside the summary you can include all the relevant information!