How To Build An Irresistible Copywriting Portfolio From Scratch (Step-By-Step Tutorial)

5 Easy Steps To Building A Killer Portfolio From SCRATCH
IGNITE Your Copywriting Business ►► copyposse.com/launchfiles/
Is your copywriting portfolio looking a little lackluster (or totally non-existent)?
Does the thought of organizing the chaotic mess of files and random documents make you shudder with anxiety?
Are you scratching your head and wondering how the heck to build a portfolio from scratch?
I mean...
What software should you use? How do you organize it? Should you post it publically on your website? Can’t you just use a resume instead?
You’ve got questions. I’ve got answers.
In this tutorial, I’m taking you behind the scenes of my 8-week coaching program, the Copy Posse Launch Files…
And showing you exactly how to build a professional copywriting portfolio.
One that will attract more clients, land you higher-pay gigs, and most importantly…
One that is easy to create, easy to navigate, easy to share, and easy to personalize!
So if you’re ready to create a professional, cohesive, and irresistible portfolio that will make clients fall in love with you (and want to work with you again and again)…
Then this video is FOR YOU!
Even if you already have a portfolio, this video is going to help you organize and present it to potential clients like a boss.
👀 And pay special attention to step number four… because this is a crucial addition that even the most experienced copywriters forget.
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#HowToMakeAPortfolio #CopywritingTutorial #Freelancing

[@DemetriPanici]

Building a portfolio is so hard when others have such great ones built already. Great tips!

[@AlexCattoni]

Thanks so much for watching!

[@wallacebankley3384]

You have it inside of you, no need to compare, you are a creative source no one like you, your talented andwillingness to bring out the best in you ,your thinking will make it happen, stay on pace, never doubt you, I don't

[@lambeefbiryani08]

Thank you Alex ,this is the only video i found straight to the point,which answers all of my confusion about making copywriting portfolio.

[@Megasunami]

I have no idea about copyrighting, but I stumbled upon the thumbnail and passing through, after leaving this message - You have the cutest smile in the damn world. Have a nice day.

[@haneenkakish5379]

Exactly what I was looking for! I’m an Advertising student and your videos are a life saver. Thanks so much Alex. 💜

[@AlexCattoni]

Yay! So happy to help :)

[@beafrancescabufi3953]

Wooo! Thank you so much, Alex ✨ been struggling with the technical aspect of building my portfolio, this is a gem 💖

[@AlexCattoni]

Perfect! Thanks for watching :)

[@lyralux642]

this was super comprehensive, rich with info, & did not waste any time! thank you so much!

[@kushagraoberoi6496]

Alex doing what she does best! Guiding us along the way❤

[@marka.clarkii9764]

Great video Alex, who knew creating a bomb portfolio could be so simple.

[@shalomotugeme4469]

This answers all my questions, thank you Alex.

[@bilalrafique4840]

The 'Updating sharing access' point was sooo important to discuss. It really shows that what you are saying has been practically done by you. Great video once again Alex. Rather than going for those fancy, vibrant portfolio websites that are difficult to navigate and slow to load, I think this method is quite professional and elegant.

[@AlexCattoni]

Yes! Thank you so much!

[@jamieridge6944]

I just wanted to say thank you so much for what you share. I hope to take your course when I can afford to do so! You are so very generous with the information you share, and it really does bless people. Have a wonderful day Alex!

[@AlexCattoni]

Thanks so much, Jamie!

[@charlenelaguer7072]

A really great informative video! thanks so much for the great tips!

[@nhunghong2888]

You're so intelligent and kind-hearted to share these valuable information for me

[@princeanande3223]

This is literally one of the best contents I have seen on portfolio making. Thank you ever much

[@AlexCattoni]

Wow, thanks! Happy to help!

[@ThThePro]

Alex you're such an inspiration! Ahh thank you for everything you do and for sharing all these tips and tricks with us!

[@AlexCattoni]

You're so welcome! Thanks for watching :)

[@shahirahzahrah3653]

I love how you make it this easy. Your explanation is precise and is everything i ever wanted to know before this but cant find the info nowhere. Tq so much!!

[@AlexCattoni]

You are so welcome!

[@sabnammonalishamondal560]

I was always worried and confuse about portfolio , this is such a helpful video Alex !!!!!

[@AlexCattoni]

Awesome! So happy it was helpful :)

[@mediabuyers3411]

😀 As always thank you for the great content!

[@sobeidalagrange7129]

Amazing video, Alex!!! 😱😎💕

[@jinspiredvlog]

This is high value! Thanks for the tips! You're heaven-sent!

[@positiveandhealthy2728]

Sending love, light and positive vibes to everyone. I pray that love surrounds you and that all your desires and dreams are fulfilled.

[@drnol461]

Alex, thanks for such a comprehensive, practical, and useful video on how to build a portfolio. It was awesome! 🤩

[@AlexCattoni]

Thanks so much for watching!

[@CutTheKam]

can't wait for the launch pad!

[@sky.the.infinite]

Dang, girl… you’re hair looks so good! Just found your channel and am HOOKED! I’ve already watched like 6 or 7 vids and am so excited for each new one I find 🤗 I’ve learned *SO* much already 🎉🤓🥰

[@AlexCattoni]

Hehe thank you for being here!

[@hcabilao]

Exactly what I need right now! Thank you, Alex.

[@AlexCattoni]

Perfect!

[@AniFun-xj3go]

you are looking so good and you are the one who keeps me distracting all the time when i try to focus on the video

[@veramarievm2903]

Besides the great and valuable video (as always), I just have to compliment you on that T-shirt. I love it! :)

[@monomadness29]

Thanks for the video, super simple finally got a good portolio started up before I get my website up.

[@AlexCattoni]

Nice work!

[@zone_luck5242]

Thank you Alex! I'm currently on writing sample copies. And I will most definitely follow this video when creating my super duper portfolio :D

[@AlexCattoni]

You got this!

[@StudyRealEstate]

Here to learn copywriting but I have to say I LOVE YOUR SHIRT, Prince is the best 💜

[@thejudeakinkuadechannel]

Valuable content. Thank you

[@ayushgodara7538]

WOW! I can't even digest that much value. Thank you very much❤❤

[@AlexCattoni]

Haha - thanks so much for watching!

[@kingdantimax261]

Thank you for this video. I am now confident enough to apply for that job.

[@UmmeYusufOfficial]

Just love💕 your Energy.

[@omokanoluwatobi3527]

Alex, Alex ... You always deliver! Thank you for this

[@AlexCattoni]

My pleasure! :) thanks for watching!

[@Lolie_Writes]

I literally could give you warm hugs right now Alex. You are a blessing to the world of copywriting. I have been stuck with this problem for 3 days now. And here you are helping me with a solution. I really wish I could afford the Copyposse. Honestly. Maybe someday when I get a client and can afford it. I most definitely will. Just to learn from the best and give back too. In the meantime, I need to sort out my shabby portfolio and get a client. It's a tough race, but go to keep trying. Thanks, Alex, thanks a bunch.

[@manajbanerjee8615]

Excellent! 👍👍👍👍👍

[@victorosiawa4567]

Many thanks for this 🙏

[@volcyphito6417]

Great value Thanks

[@charudathmohandas3721]

I love you. Literally😍

[@mcmichehouseofcomedy4887]

Your videos are really helpful

[@amjadalsu555]

Thank you ssooo much! 😍😍♥️♥️

[@jackrippah8954]

Thank you so much

[@thesumannegi2]

This was sick... loved these tips. Thanks Cattoni ✌

[@AlexCattoni]

Thanks so much!

[@ekehchioma3104]

This is gold! Thank you.

[@AlexCattoni]

You're very welcome!

[@CelebratelifewithSakshi]

Wow! Great tips shared. Thankyou Alex❤

[@AlexCattoni]

Thanks for watching. :)

[@Alisonnganproducer]

Thank you Alex

[@Usle11109]

Awesome, Awesome I hope I can talk like you one day😃😃

[@susan09]

Thanks Alex… I’m creating a portfolio right away

[@AlexCattoni]

WOOHOO 🎉

[@greatmanifeanyi2070]

I love you!

[@kokoya400]

1) Niche 2) Brand 3) Campaign/Launch/Project 4) Individual assets you wrote 5) Number your assets to the order you want them to be read 6) Name the assets based on what type of copy asset it is

[@fizanegi9327]

Thanks ❤

[@daisymireles7557]

Loved your thorough walkthrough on how to create a portfolio. Now it doesn't seem so intimidating!

[@AlexCattoni]

So happy to hear that!

[@fareehafatima77]

this is extremely helpful

[@AlexCattoni]

Happy to help!

[@United_Wings]

Thank you

[@alishajha]

This video is what I wanted. Thanks a lot mam.😊😊

[@AlexCattoni]

Awesome! I'm so happy to hear it :)

[@mercurious6699]

Excellent video, thank you

[@AlexCattoni]

Thanks for watching!

[@judeisiekwene344]

Thank you so.much ma'am. For a novice this difficult to follow. Pls bring a version that shows the step by step icons to click in sequence using simple android phones to produce the display pattern and result or format on the screen. That will help us better. Thanks for the good job

[@jim9539]

Thank You

[@mordecaiandrigbysrealm]

What would i do without this video

[@upasanabasumallick5386]

Hi Alex, can you make a video on what to include in a portfolio. As in do I include sales pages, or email samples or something else, how many of each? Do i make copies for the entire sales funnel of a single campaign?

[@AlexCattoni]

I do talk about what you should ideally include in this video :) but if you're looking for something else you can check out this one: kzbin.info/www/bejne/bqPFe2CjqcmgsMU

[@village_explainers]

Love you ma'am from India

[@Jamz3]

Great video and fantastic shirt!

[@AlexCattoni]

Thanks!

[@brown75]

This video was helpful for an aspiring copywriter, thank you Alex. When creating samples for my portfolio, can I just create mock ups of 3 different pieces (sales page and 2 different kind of emails?) Since I don’t have any experience yet. I’ve taken your Write to Ignite Challenge! It helped me understand what goes into writing a sales page and I’m currently writing one as a sample to put in my portfolio. Thank you

[@priyankaverma6747]

Definitely you can.All the best🌈

[@AlexCattoni]

Yes, you definitely can!

[@donwaters5508]

good tips... I need to review this again.

[@lorealallen9473]

This is great! I just finished the OTI challenge and I want to include my emails in my portfolio. Should I include an executive summary for each project/campaign or just one as an over-all introduction to myself and the type of copywriting services I provide?

[@AlexCattoni]

I would go with an overall one introducing yourself, why you love the brand you're sending your portfolio to, a brief summary of what's inside your portfolio, etc.!

[@hbirdy711]

Love this! A lot of the copy I've written is specifically Instagram captions-- any tips for how best to include those? Links to the feeds in a Doc? Screenshots of select posts?

[@AlexCattoni]

Great question! If you're the current writer for that account, you could just link to the IG page and they could scroll through!

[@marthagrant2045]

This is so great and so simple. Thanks for the Pro-Tips! QUESTION - as a newbie creating a portfolio, should I be looking for/working with a designer to showcase my spec pieces? Is this essential? How do I go about finding one? I'd LOVE it if you made a video about design piece in portfolios. Cheers!

[@AlexCattoni]

Hmmm... I would say no, that's not necessary at all. That's something you can worry about later (if you really want to) - but even then, it's not necessary to have a "pretty" portfolio in order to land clients.

[@marthagrant2045]

Thanks (said with a deep sigh of relief!!)

[@llarzelere]

Arrgh!! I've been doing it all wrong since the beginning of the transition (8/15/2021). I'd best get cracking on the re-boot as midnight 12/31/2021 is looming large on the horizon.

[@AlexCattoni]

Whoop whoop! Lets do it!

[@giselleroenfeldt9265]

I am just starting out. . .I asked my 24 year old graphic designer son where I should create and save documents. You answered my question!!!!!! Plus, what an amazing, low stress, high quality way to create custom up-to-date portfolios. I am going to learn all I can from you.

[@AlexCattoni]

Awesome!! So happy to help :)

[@user-gg6gk4qt6n]

Hi Alex, thanks for the great content! Question- do you recommend putting in document drafts as items in the portfolio as opposed to the published pieces (screenshots)?

[@AlexCattoni]

Yes I wouldn't definitely put in the raw version as opposed to the published versions. Remember, when you're a writer it's not about aesthetics - it's about the words!

[@mariaakram2540]

Thank you Alex! But I have a concern if it would have any impact on company clients? As they seek professional portfolio in the form of a site with a domain name, so if I just create a google drive portfolio, will it have any negative impact on them ?

[@varneet_phakaliyal3379]

Wait what........ How did alex know I wanted this video😳😳

[@AlexCattoni]

Hehe 😜

[@kirankhan15954]

Hey sweet lady stay blessed & thnx for nice info

[@IyoniAdeMacy]

Thanks Alex! 😊🙏🏾 Quick question, how would you go about this if you’re applying for jobs on job postings? Would you leave the portfolio open and just copy and paste the link on your Resume? That sounds about right haha! Thanks Again! Super Helpful for up coming Copywriters.

[@AlexCattoni]

Yes! I would also suggest thinking about doing a customized portfolio for each application - where you include a personalized cover letter!

[@annasmith-sargent4014]

If I have my writing samples as screenshots of webpages and emails I've written, is it better to put these in PDF format or are images okay?

[@laurakastner6102]

Thank you so much for this extremely helpful video! I noticed that your example portfolio has all of the assets in pre-published format. Do you see any value in providing links to the actual published assets? I have a blog getting published soon and wondering if I should just put the manuscript in the G-folder or put a link to the published asset.

[@AlexCattoni]

I would be hesitant about that - mainly because websites change all of the time. A client might edit your copy 6-months or a year down the line and then you're sending along a public asset that's not actually representative of your work!

[@shaima3184]

Hey Alex, Thankyou so much for this video. I just applied for a job and they asked for my portfolio. I had a few samples in hand but they were very unorganized. This video helped a lot & I've made one for myself. Dunno whether I'll get the job but I'm happy I created a presentable portfolio. Gotta keep updating

[@AlexCattoni]

I'm so glad this was helpful! Thanks for watching :)

[@SakunthalaPeiris]

Alex hi, beginner copywriter here. Thank you so much for your amazing videos. I've already learnt so much. A quick question. Don't we need to get clearance/OK from the clients before for add the copy we write for them to our portfolios?

[@AlexCattoni]

As a best practice, it's always a smart move to ask first. Some clients might wish to keep themselves anonymous. But usually you won't encounter an issue -- unless they had you sign a nondisclosure agreement.

[@SakunthalaPeiris]

Thank you Alex! Have a great day!

[@stefanopolizzi7757]

Hello, Is the executive summary like an "about me" section? Should be located in the main folder?

[@AlexCattoni]

It can be! It is a summary of your experience, skill set and professional journey in relation to copywriting

[@QasimAliWriter]

Hey Alex, love your channel! I'm just starting out with copywriting and I'm VERY passionate about spirituality and personal development niches. How would you suggest I start? Is there potential in the spirituality niche? Thanks a lot!!

[@AlexCattoni]

There absolutely is! I would first start by researching some brands and businesses in that niche and studying their copy/content. Good luck!

[@writerexpertqueen1724]

It become more amazing if you share link of your portfolio google drive link as you show in video.

[@Lolie_Writes]

Hello Alex, thanks for this awesome video. You nailed it like you always do. I have a question though, what's the best format for a portfolio, PDF or Word? I'd appreciate your response please.

[@AlexCattoni]

PDF is great!

[@Lolie_Writes]

Thank you.

[@izumiryu]

I've been listening to your videos, but I have one question that sounds like a bit of a niche question. How do you adapt all these tips for selling fiction or other forms of art? (I.e. movies, novels, comics, etc)

[@AlexCattoni]

All the tips will apply basically the same exact way :) No matter what you're selling, you're still selling to humans. Which means the psychological triggers, hook, and conversion tactics are all the same

[@ousama.online]

Hello thank you very much for the tips, but quick question. How can I know that the client wouldn’t steal the copy and use it for his business and tell me that he doesn’t want me anymore?

[@AlexCattoni]

Unfortunately, you have no way of knowing that. There are some preventative measures you could take - something like requiring 50% payment upfront or having them sign a contract.

[@divine_john]

Hi Alex, thank you for this great content. I have a question. I plan to build this portfolio while I’m building my website copywriting portfolio (using Wordpress or wix so I can add my squeeze page to it). Would you advise it’s okay to build both of them?

[@AlexCattoni]

Of course! You can integrate them into one portfolio even.

[@latezwilliams1020]

💜💜💜

[@MrZard-gr7sw]

Thank you for the useful video. I've checked the program and is super expensive.. Have you ever considered doing smaller lead magnets for it? Sorry, if you already have them.. :)

[@AlexCattoni]

Totally! However, there's only so much you can cover in a lead magnet. Check out this Confident Copywriter Roadmap: go.copyposse.com/ccr-ytd Be sure to browse the KZbin Channel for tons of tips and tricks on copywriting!

[@barbaraguillen5618]

@alexcattoni- Thank you for ALL of your videos! I'm wondering how many samples you suggest we put in each?

[@AlexCattoni]

It really depends! In my course I have my students write one example of each asset (but there are multiple emails inside the sales sequence). I thinking starting with one of each is great and you can expand as you go.

[@sultrycitrus]

@@AlexCattoni for a new copywriter creating all of these samples on spec, would you recommend creating a multiple-email welcome sequence and sales sequence, such as 4 welcome emails and 5 sales one - or would you say one example of a welcome email and one of a sales email would be enough in a portfolio?

[@Bavubuka]

Question: why would you send such a menu diving portfolio link such as Portfolio>Niche>Brand>Assets to a prospective employer for them to have to click through when you could just send them directly to a single document of 1 or 2 writing examples that is in the same niche as theirs? This way they don't have to navigate through a bunch of folders and instead get exactly what's relevant to them.

[@AlexCattoni]

This portfolio is created specifically to allow a potential client to see that you are capable of writing an entire funnel. That's why there are multiple folders (for each type of asset). If, however, the potential client is only hiring you to write emails... then yes, you only need to send them email examples.

[@victorf.chukwuka6087]

Thank you Alex, which is best for inserting your portfolio into each niches, is it screenshot of your writing or uploading pdf documents?

[@mikachu4854]

Pdf is better and more professional since it's an article! ✔️

[@AlexCattoni]

I always save as a PDF and share that way!

[@novwuna]

Very helpful video, thanks Alex! I'm not sure if you still going to answer from this vid, but I have a question, I'm going to start my writing journey, but this is going to be my first time so let's say I don't have any writing because I don't have any client yet, can I make a fictional/mock-up writing about real companies for my writing samples? Is it okay? Or writing for free to get testimonial is the only way to have writing sample if I don't have any client with zero experience. Thank you so much!

[@AlexCattoni]

Yes absolutely! Writing mock copy is a great way to showcase your writing skills - just make sure you're transparent about the fact that you weren't hired to write those pieces.

[@cdakmusique]

Pretty expensive Class, but I get the principle of the value. I don't Have that money so I'm going to try to make it without the class.

[@AlexCattoni]

My KZbin channel has everything you need as long as your self-motivated :)

[@mutethemessiah6513]

Would you recommend putting a link to your portfolio on your resume if you don’t have any copywriting job titles to put on that resume?

[@AlexCattoni]

Sure! It's good to show what you can do! :)

[@Kryptik33]

WIll the @gmail be a hindrance when doing outreach as opposed to having a custom domain?

[@AlexCattoni]

Not at all!

[@wallacebankley3384]

This how to have clients a breeze with Alex Cattoni..Create a new portfolio personal, what is Alex's strategy that all Launch Pad Grad students

[@appealerezi5538]

Still searching for the link to the 8weeks copywriting course🤷🏾‍♀

[@chrissyw.5330]

Hi I'm looking for some guidance on making a portfolio in Google docs. What is it supposed to look like? Is it just typing out the layout and images? Help please

[@AlexCattoni]

If you watch this video you'll see what it looks like!

[@CaptGage]

@Alex Cattoni I once heard it was illegal to send prospects writing samples you got paid for. Of course, I like creating samples from scratch anyhow, but I'm just asking.

[@AlexCattoni]

It depends on your contract and terms of agreement with your clients. If they have you sign something saying not to share anything, then yes it would be illegal.

[@favourchukwubuike8634]

Please do you begin your executive summary, with a dear sir or maybe dear client. Please how best do I begin your executive summary?

[@AlexCattoni]

There is no one right way to start! :)