How to Destroy a Car Brand in 30 Seconds (Jaguar's Newest Ad)

[@ThatDudeinBlue]

What a wild time to be alive.

[@benklein2708]

British car company owned by an Indian company. Hope to see something come from this. But WOOF. Not good

[@kylee.woyote7237]

Ain’t it though😅

[@Maarcis12]

It almost sounded like you projected a inner Joe Pesci.

[@Gearbhall]

Jaguar identifying as non-buy-nary with this one.

[@j.a.g.8689]

​@Gearbhall can you imagine what that conversation looks like if you went back in time and told it to a person buying a brand new jag

[@Mgbruh]

Graduated last May as a Marketing Major. I GUARANTEE this will become a case study of what not to do used in classrooms around the country.

[@redlight3932]

Doubt it, if budlight isn't already then we're a long time from being rational

[@3xeplodng_3agle_studios]

​@@redlight3932we've... Been a long way from rational for longer than some of us have been alive... 😂 Its about time for a comeback...

[@garythecyclingnerd6219]

@@redlight3932Bud had one commercial and MAGA lost their minds.

[@davidjames8505]

It's so clear, to what seems like 99% of the people that see these, that it's heavily corporate boardroom influenced and not a real reflection of the consumer. Too many people in boardroom and committees just there for "ideas". Get to work bc yall suck 😅😅

[@powertothesheeple5422]

@@redlight3932 Budlight didn't try to completely rebrand themselves so not really the same. But I bet that's a case study in itself to not let the MSM and politics guide your marketing.

[@Gios_JDM_garage]

The new jaguar logo looks like the font you would use for a yogurt brand

[@fathernitroz9619]

😂😂😂

[@thewalkerxx479]

Shit is spot on bro!😂

[@728GT]

Facts 😂

[@R3AL-AIM]

They are trying to influence us to become tree huggers. Start eating kale and putting green earth patches on my high mileage Chevy Volt with a dozen drivetrain services

[@deltafire5058]

They seem to have hired the same people who changed Logitech to logi.

[@rjc862003]

this can't be fucking real I can hear clarkson screaming from here .... what in hell where they thinking ...

[@alexzipp585]

Was just going to say something to this topic. Jjjjaaaaaaaaagggg

[@Gearbhall]

Clarkson, Hammond and May should just do the news segment once a month on youtube. It would be gold for instances like this.

[@davespeedy5365]

Nah, too busy shagging tractor exhaust pipes

[@urs6onfuturas975]

​@@Gearbhall Clarkson would never do it. He thinks majority of all new cars are trash and has no interest in them. As an old car guy I agree with him.

[@charleskavoukjian3441]

Bunch of they thems running the marketing team 😂

[@Trevor2497]

Imagine if we still had OG Top Gear. The boys would be clowning on Jaaaaag

[@MattWiggyWiggins]

I firmly believe Jerremy Clarkson would absolutely forbid anyone from ever saying "...he's got a Jaaaaaaag" ever again. lol

[@bradwhite5884]

We are living in post Clarkson, May and Hammond era Top Gear where we are actively thinking what they say or react to the likes of these things and such, shows how impact they are to us, lol

[@witchfinder401]

They'll be replacing the J with an F...

[@sarahdell4042]

Such a joke. Jaguar has stopped production for a year. They plan to go full EV as well, which will be the nail in that coffin.

[@davidjames8505]

⚰️

[@faheemabbas3965]

They are so going out of business before 2030. That company is a dead man waking.

[@yeetethdeleteth3307]

@@faheemabbas39652030 is looking overly optimistic. I’m thinking it’ll be closer to 2026

[@timsep1]

Even if they stayed ICE they would fail. We had a 2022 Epace and that thing was in service more times than I can recall. Easily 20 if not more in a year for constant issues. They need an overhaul but not into a high end luxury brand. They were “affordable luxury” in modern times. If they keep the quality bar the same they are hosed.

[@ChrisRogersTheAngryChef]

The EU is forcing them all to by 2030- full tyranny.

[@stephbarbershop2518]

Dear Jaguar. Please fire most of the staff.

[@faheemabbas3965]

And go back to making ICE.

[@paulmiles3457]

Please start from the very top. The CEO and CFO signed off on this. They need to be immediately relieved of their duties. The whole Marketing department needs to relieved of their duties. Head of Sales must have signed on this, bye bye.

[@eurospec]

*ALL

[@The_Situation]

sadly it will likely be a marketing consultation company that charged Jag millions to ruin the brand.

[@mOOOp42]

Jaguar: "Are you sure this new commercial will help us sell more cars?" New Jaguar Marketing Team: "Cars?"

[@Rev.Match.Reviews]

I was thinking of the stonetoss meme the whole time 😂 I'm glad to see someone already typed out what I wanted to 😂

[@1antisupercat]

Not a single car on the home page. Wild 😂

[@ggmgoodgamingmichael7706]

😂

[@wolfbrian26]

They advertised Jaguar like they're some sort of cosmetics company. İ mean, what the hell? Now the British villains (yeah, many of them drive Jaguar) will be mocked because of this advert.

[@vadim6385]

"Sell? I thought we're doing a liberal arts project"

[@CJsOutOfRum]

Soooo when did Jaguar decide to sell seltzer drinks?

[@kevinroosa1315]

jag staff, casually drinking bubly: what if we, ya know, this?

[@mikedx2706]

I thought the ad was for personal hygiene products

[@mathewhumvee]

Cats have nine lives, and Jaguar has used all of them

[@faheemabbas3965]

Going full EV took the last one. Dumb idiots. They’re gonna go out of business.

[@bsosmoove]

I have never seen a company consistently shoot themselves in the foot more than Jaguar. Its so sad

[@roadislandlife]

IKR?! The cat is running out of lives smh

[@garythecyclingnerd6219]

Ubisoft.

[@jackster9120]

It's like they intentionally want to go out of business. No other way to explain their decisions.

[@hertzwave8001]

chrysler

[@unkindled6410]

The videogame industry nowdays has also unloaded several rounds in their foot that i wonder how they have any left. Still, Jag just shot themselves with a .50 cal magnum there.

[@HVLOVRSE]

I saw the new logo on Instagram, and I thought they got hacked fr

[@kylee.woyote7237]

I know, girlfriend showed me I thought it was a joke😆

[@colin6868]

Jaguar could have taken a kid with an iPhone, gone to Jeremy Clarksons house and filmed him saying “JAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAG” and that would have been a better commercial.

[@ggmgoodgamingmichael7706]

🤣😂😂😂😂

[@leviisaac9279]

Jaguar’s “Art of Villainy” commercials from the mid-2010’s is something I still think about whenever Jaguar is brought up. Having Mark Strong, Ben Kingsley, and Tom Hiddleston monologue about cinema’s British Villain trope with freaking F-Types howling through downtown London at night is something I still vividly remember. In my opinion, it was the closest Jaguar got to having a brand identity, at least here in the U.S. market.

[@chrisad1177]

One of my favorite car ads, definitely peak Jag

[@FliVids]

just about to watch this. thats actually saddening man. its dead, its literally gone

[@AbrahamArthemius]

Oh yeah, that was a proper "JAAAAAAGGGG" thing that Jaguar ever did.

[@tommybirdsong2606]

Super agree with this comment

[@Almighty_cornholio]

Expensive electric car sales are such a limited market to begin with ,abandoning ICE cars is gonna be a huge mistake

[@redlight3932]

Look who's president not happening

[@dylantimal]

Blame European Union government

[@Bootchair]

EV’s are a symbol of nobility anyway. The people who buy them won’t care anyway lol

[@unkindled6410]

Trumps usually not a fan of the fake enviromental agenda thats been pushed for nearly a decade now regarding cars. He may be weirdly buddy buddy with musk now but even Tesla has recognized that alternative clean fuels are a good call and also invested on those despite still wanting full electric plans.

[@Sakhmeov]

@@Bootchair "EVs are a symbol of Dumb Money scum with no know-how of tech or real economics," you mean?

[@michaelramsey82]

One of my favorite dumb advertising trends is being able to watch the entire commercial and not know what they're selling. This one is the absolute peak of that trend.

[@Mypenisissmallbut]

Tylenol is the king of this lmao. Will just be shots of someone randomly cutting the grass or getting out of there car to fade screen… *Tylenol*

[@ToiletGrenade]

A logo that looks like a tennis ball. A font that looks like a clothing company. An advert that looks like a parody. Nothing will be copied.

[@JeeGee114]

Font looks like they nicked them from SMART.

[@Mister2j86]

It says a lot when even the guy who approved the production of a cyber truck is looking at you like you're weird then you truly messed up

[@TechnicallyJeff]

They say when you get people talking, the marketing was successful. I think this is a perfect example of that not being the case lol. Everyone seems to universally view this as a bad move.

[@bmbmunoz2]

but they havent commited to anything yet, they can easily pivot back and say "we listed to our customers and are keeping the old logo, and by the way check out his new jag." Because of this ad their next move will be exponentially more viral, and if they do it right they will revive the brand.

[@1legionary]

​@bmbmunoz2 true. They may be trying to pull a sonic the hedgehog. Good luck to them to spin that well. Unless they got something really cool to show off later. To which I cast boubt

[@unkindled6410]

They commited to full electric. Which is a dumb move for someone wanting to tey and make proffit again considering china has already bloated the market with them, specially luxury ones. Jag always felt like it could be British BMW instead it tries to be like porsche but with too few to show for it.

[@davidpavlich8939]

You mean like how the former customers of Bud Light talked about the worst marketing campaign in history? A once regal car brand reduced to this. RIP

[@bmbmunoz2]

@@davidpavlich8939 very few people are attached to jaguar as people were attached to bud light. Nobody is buying their cars anyways, if they stick to this rebrand it could kill them or save them. At this point it's about survival and they have the most eyeballs right now than they've had in decades. Let's see what happens.

[@sk8freak176]

Jag is missing the fact that people in the artsy fartsy category hate cars, don't have a license, and only want public transport.

[@waynek805]

And those who do want a car will lean towards a Tesla or Prius.

[@Qwertworks]

I’m sorry, that’s wrong. Cars and design have gone hand in hand for ages. And saying no car enthusiasts want public transport is also stupid. having less cars on the road is gonna make driving a car way more fun, I assure you.

[@slif51]

So many brands just throwing in the towel when it comes to their branding thanks to the newest generation of creative that has no concept of the brand they're working for

[@phreshxmetal]

Damn that fifth element reference was spot on 😂

[@m00nkinftw]

Instead of copying nothing, Jaguar could perhaps try to copy Lexus in terms of reliability

[@kylee.woyote7237]

My girlfriend showed me this last night. I thought it was a joke or a new fashion company with the same name😂😂😂😂

[@DanielGonzalez-zc6kw]

Jaguar: We have a rich history and would like the ad to feature races. Marketing team: Say less

[@mikedx2706]

The ad completely ignores Hispanics!

[@g.w.7893]

Jaguar is now Faguar and they identify as bankrupt.

[@SpoiledPrince]

Faguar 💀

[@andrewchristmas2026]

Lmao 🤣 😂

[@brendanhunter389]

“Hey fellow kids we hear you like different genders and races”

[@paulmorgan3758]

Hello president TRUMP.

[@brendanhunter389]

@ what?

[@somenygaard]

@@paulmorgan3758huh?

[@ricksays7133]

I thought no other car brand would stoop lower than Mitsubishi for getting rid of their popular motorsport image until I saw what Jaguar did today.

[@vadim6385]

At least Mitsubishi didn't shut down production. And they did a sensible thing - killed off unprofitable enthusiast models and doubled down on their mass market commuter bread and butter cars. Like it or not, that's a smart thing to do, if you want to keep the company running.

[@DABranche]

"Jag is expensive, luxury, and flamboyant" Well, they got the flamboyant part down in the new ad.

[@faheemabbas3965]

And they’re also going to go out of business as a result.

[@eaauto6182]

At least I’ll finally be able to afford an F type now.

[@cruzlopez4449]

Probably won’t help with sales at this point.

[@nick_a_pagan]

Feels like a cologne ad 😂

[@michaelramsey82]

It does. Or an ad for a bank, or a hipster coffee brand, or a clothing brand, or a hair product, or a music video. It could be literally anything, because there's no information in it whatsoever. If I saw it out of context, I'd probably guess it was for a music streaming service. Nothing about it gives the slightest indication that it's a car company.

[@markmywords5509]

The JaGuar brand reset is fantastic! (Director of BMW)

[@SteveLomas-k6k]

Not to be a conspiracy theorist,, but I seriously wonder if that happens, this ad is worth so much to the competition, how loyal are the marketing team to the brand? Remember Quiznos subs, they were on the verge of overtaking subway, until an ad campaign that had rats literally dancing on the sandwiches... bankrupt within a year.

[@Chunkerdunkers12]

That Mustang ad rocks!!!

[@b.1570]

The font is exact same font from the Dodge Neon. I just can't unsee it.

[@scottlenahan8228]

Oh gosh. I’ve seen this logo online I actually thought it was a clothing brand. Holy crap Jaguar. What happened.

[@faheemabbas3965]

Going fully-EV. And their unreliability. And being somewhat overpriced compared to the competition. They’re going to go out of business.

[@scottlenahan8228]

@@faheemabbas3965 Being unreliable was funny enough I don’t think ever too problematic in their world.. As long as the cars were beautiful (which they used to be) and sounded epic (which they did) you sort of could forgive them… This new world is just ridiculous.. They missed the mark by miles.

[@dmichealcooper2659]

People in the AD look like the characters from the Concorde game that failed not too long ago😂

[@hertzwave8001]

this

[@michaeljamesm]

you obviously never saw the game they don’t look anything like those characters. but they sure as hell have the same problem; the design doesn’t match the industry/genre

[@AeroGuy07]

Coming to a Jaguar dealership near you next year: Spirit Halloween!

[@scottyscotty4558]

The best advert ever for people who are not normal, but not for cars. Think jag is on its way out following this.

[@Freakezzz]

Did they recently hire a perfume marketing director? Weird.

[@Richard-lb9xe]

This literally could be a commercial for IKEA furniture, cheap deodorant or a new AI design software and all of these would fit better than cars

[@l__l2328]

Why are all these brands trying to sell black people to me? It hasn't been possible since 1808...

[@InfinityR319]

This is the automotive equivalent of Hollywood‘s “reimagined for the modern audience”

[@IActuallyLackABetterName]

"How is this going to sell cars?" The marketing team replying: "We are selling cars????" Genuinely might be over for Jag with this blunder.

[@WoodenViking]

Jaguar went from Bond Villain to actual Teletubbies before GTA 6

[@JETZcorp]

Remember those commercials about how the British make the best villains and bad guys drive Jags? That was recent. Now they're doing Annabel Porter from Parks and Rec.

[@blvckskyybeats]

well the CEO died earlier this year, i guess the new management decided to F everything UP

[@DudesaidMIKE]

As a Jaguar owner, it makes me sad to see what’s become of them. Right up until about 2016 things went downhill. The F Type, XK series, XJ and XF were incredible.

[@TheAfterPein]

As somebody who's about to graduate with a degree in marketing, I saw this and immediately thought, "They need to fire whoever's responsible for this ASAP. This is corporate suicide done for the world to see." Jaguar's new promotional video reminded me of Bud Light, who claimed they hired an ad agency to create the controversial ad deal (and STILL greenlit the execution of this ad deal) which caused their significant loss in market share and logistics/financial headaches in 2023, and said, "The customer is out of touch," in response to criticism of said ad deal. It alienates the core groups which will be target customers by killing the known brand identity in favor of some abstract "art" while refusing to give detail on why they're doing whatever *that* was.

[@richardarmstrong830]

It's so good to know that Alissa Gordon Heinerscheid was able to sign on with Jaguar after leaving Bud Light.

[@svenlarson6981]

A very sad day for an iconic brand. Irreversible damage has been done at a time Jaguar can afford no mistakes.

[@retrocar7761]

This is not the Jaguar i love, this is a suicidal business decision, I'm going to pretend this silly rebrand doesn't exist and focus on when the company was actually great.

[@KarmaKattt]

The managers approved this! Unbelievable.

[@sub_miat]

they went from making cars for MI5 to their marketing department being MIA

[@ExileXCross]

When they cancelled the CX75, I figured that they're on life support.

[@RandomTechWZ]

Jaguar wants their Bud Light moment.

[@anthonyrowland9072]

Weirdos being weird for no reason?

[@mro4ts457]

Jaguar: “copy nothing” *Copy’s the JC Penny font for their new Jaguar font*

[@Quantum3xistance]

They were betting on a different election outcome 😂😂

[@bounce425]

Ok, old guy here. Remember the Apple commercial in the 80s with the girl running in and throwing the sledgehammer through the screen. That's the vibe this commercial has (sorry if someone already made that comparison, I'm not reading 765 comments to check).

[@carfanfan]

Everything I was thinking, you just said. I couldn't have put it more eloquently. I've done many videos on my Jags over the years, but feel they've lost the plot. They aren't the only ones. Most brands are trying to go upmarket and luxury pushing their cars out of the reach of ordinary working class people. Let the luxury car makers make luxury cars and car journalists must stop berating cars for having too much plastic. What do they want, ALL cars to have leather dash and door cards? Dumb! Just dumb!

[@eaauto6182]

Jag went the opposite way. Fine leather and real wood in the mid 2000s like my S type to all plastic crap like the newer XE. No wonder I see 2018 XEs with under 50k miles for under $15k

[@Sakhmeov]

I just recently bought an '88 Pontiac Firebird, which I'm gonna do some work to and drop a Hemi in. Just a well-built chassis under some great aero, with an insanely solid and high-compression yet still port-injected, technically excellent yet simple engine, an equally solid T56 manual behind it, and vinyl and plush and brushed aluminium inside. The most "tech" it has is the ECU and cruise control. No ESC, no ABS, not even an airbag. Just good components. It was between that, and a '95 Beamer 328i, or a '92 Ford Ranger. I've had way more recent BMWs, most lately a 530xd. I could reasonably have afforded something like an XF. But look at the price developments for certain old models of car. It's people who ain't 40, or even 30, who are picking them up. Even my old man is switching off. Selling his 2018 Merc to buy an older E-series most likely, to see what he can make of it. Because screw all this touchscreen nonsense. Screw paying overprice for all the unwanted electronics and IoT trash in an impersonal, gamer mouse-looking plasticky shitbox. And screw putting money towards the wages of letzte mensch Sales and Procurement sleazes and jumped-up Business Degree overgrown teenagers who by rights should be stacking boxes and punching numbers into registers and asking "Do you want fries with that?"

[@JP-xq7fo]

looks like their marketing department doesn't even know the history of the brand...

[@chrxx4327]

The jaguar commericial reminds me of the recent bmw commercials. These 'luxurt' brands are trying to lean into the same marketing as for 'luxury' or designer clothes.

[@eaauto6182]

Don’t they realize that only like 1% of people buying their shit are gay

[@andrettransformer]

Crazy how such a historic and significant brand can go down the drain like this

[@JP-vl4bf]

Words can't describe how bad that is. Jag was cool, but now driving one screams "I don't like cars", and "I'm mentally ill"

[@hertzwave8001]

imagine going from the XJR-9 to...this

[@jayjaydev6525]

3 years and Jaguar is history

[@RavTokomi]

If this is a troll it is god tier.

[@ForceFed]

Me: "I wonder what happens when DEI mixes with an established, iconic car brand?" Me watching this new Jaguar advertisement: "Ah yes, of course..."

[@chapystick_]

Watching this sitting in a Jaguar… I would be embarrassed if I spent money on one of these things. Pitiful

[@JDubST]

Better sell it now. It's about to really go down in value 😂

[@hertzwave8001]

@@JDubST wouldnt it go up if its a model made before these people started making new models?

[@eaauto6182]

I’m selling mine now. Then waiting a year to get an F type for 10k

[@offbrandbiscuit]

@@JDubST He can't sell it, he, erm, 'borrowed' it from a guy. But he'll bring it back, because he drives a Jaaaaaaaaag.

[@JDubST]

@@offbrandbiscuit definitely read this in Clarkson's voice 😂

[@TheMostSmokeCrew]

They were already shrinking in brand recognition. They needed something to be relevant again.

[@civicrider5556]

this aint it tho......

[@Lego_Huracan_SuperTrofeo]

This ain't it chief

[@DangerAngelous]

The fact that anyone talks about HYUNDAI way more than Jaguar nowadays is insane

[@kittycitykevin]

These are the future colonists of Mars! Driving the new Jag rovers

[@EpicvidsKetti08]

It looks like a ESG Company Advertisement

[@indigenoussober407]

The new Jaguar Logo looks exactly like Copy Paste Corporate Art. #CopyEverything

[@kaizer087]

Porsche, Ferrari, and McLaren: working on the new Holy Trinity Meanwhile, Jaguar:

[@GenX80sKid]

So, it looks like they replaced the J in Jaguar with an F.

[@eaauto6182]

😂

[@pj9375]

New jaguar logo looks like alpha spaghetti. As an etype owner I cringe! So embarrassing ☹️

[@francisgomes9976]

I literally thought Jag was selling clothes now.

[@carsbykris]

The 13/14 Mustang commercial you referenced is one of my all-time favorite examples of marketing a car to a broad(er) audience. So good. This new Jaguar stuff feels like pretentious art school nonsense.

[@01iverQueen]

Their new logo looks smth like a womans beauty product logo 😆

[@MichaelJoseph153]

Except there is also no women.

[@01iverQueen]

@MichaelJoseph153 might be, it's probably they thems lol

[@seekingclarity3600]

Jag is now an Avant-guard clothing company. Did not see that coming. Mall space is pretty cheap these days. Although the clothing designs seem a bit to impractical. Almost like using the loo is now obsolete. Wait, perhaps the engineering of the new clothing line is related to automating waste disposal. lol

[@mathiashammar1]

New logo is same font as Swedish Yougurt brand :D but without the catwalk.

[@KurokishiOcelot]

This rebrand and that trailer make me think " good thing I'll never own a Jag" LMAO

[@unnamedracer9757]

They certainly switched a linear decline to exponential.

[@njx1993]

Oh boy, this is Dragon Age: The Veilgaurd all over again.

[@Treerootz1]

Jaguar in comic sans would have been better 🤣

[@walkerwilliams-rigsofrodst3316]

Jeremy Clarkson is currently on his way to restart The Grand Tour JUST for an hour long rant asking what the hell Jaguar just smoked out of the rear end of a greyhound bus.

[@Natethecarnerdwantstodesigncar]

Something went tragically wrong behind the scenes were they thought this was good idea.

[@roadislandlife]

This might have something to do with it. The victim virus strike again. Never heard so much identity politics when talking about cars. Ever! kzbin.info/www/bejne/nJjKmn1jpcZmiLs

[@eaauto6182]

DEI

[@alanchurch2841]

This will make the bud light campaign look like small beer in the race to the bottom ad challenge.

[@jasonj7370]

Seriously thought this was a yogurt or clothing commercial when I saw it earlier lol.

[@HUMC5]

R.I.P. Jaguar :(

[@FliVids]

a moment of silence. its done

[@lightdot459]

The jaguar evs have recalls because the batteries can potentially spontaneously combust lmao, we've had one sitting at work for months waiting on jaguar to come deal with it

[@jordantaicho]

This just proved why people with money even over look jaguar now a days. It's like the people running the company no longer know who or what jaguar is as a car brand that they get overlooked by companies like infiniti.

[@bmbmunoz2]

and everything you just said is why this "rebrand exists" noboday cared or talked about jaguar until this commercial. IMO they now have a shot at reviving the brand because the ad went viral.

[@jordantaicho]

We'll see. Jaguar truly didn't need a rebranding. What they needed was to put effort into the company and make themselves noticeable. This commercial might damage what people who do like the brand know and love just for publicity.

[@eaauto6182]

@@bmbmunoz2 Lol people didn’t care about Jaguar because their cars were getting crappy and boring. The XE was shit, F pace boring, F type hadn’t been redesigned for a decade, electric SUVs junk. Pretty sure all they offer now is electric SUV Chinese garbage

[@jeeptok]

When the ad agency runs the social media

[@cbhswka713]

Jaguar has gone “woke”

[@JacobPaul-ix7oc]

Call woke for what it is, Cultural Marxism. It is part of the demoralization and destabilization steps for Ideological Subversion as outlined by Yuri Bezmenov in 1985, What the activists in these companies don't realize is that they are "useful idiots" who will be disposed of once they have fulfilled their purpose in creating division and destabilizing society.

[@1antisupercat]

Phase two, going broke.

[@Thetransgamer11]

That’s homophobic

[@seanc193]

The wages of woke is broke. It’s immutable. Like gravity. When I hear the ceo throw out buzzwords like, “diversity”, “inclusion” and “equity” I immediately close my wallet to them and become non-buy-nary. 😂

[@seanc193]

@@Thetransgamer11No, we’re non-buy-nary.

[@22Leo81]

"Copy nothing" will quickly turn into "Sell nothing"

[@mateobravo1324]

Looks like a benetton commercial. Similar font as well

[@micahstory]

Jag has such a rich history as a brand, and it’s obvious that whoever made this ad has no respect for what came before, nor any interest preserving it. I’ll be very surprised if Jag survives this.

[@RA-uj3nm]

First thing I thought was The Fifth Element......😂😂😂

[@11ICE]

I'm surprised it didn't take notes from Cadillac's marketing. They're the best right now at merging fashion with automotive design

[@Glennquagmire1912]

jaguar just pulled off the marketing equivalent of the Dick Cheney hunting incident.... except they've played the part of both Cheney AND Harry Whittington...

[@victorl225]

Rupaul would have made a less gay commercial for Jaguar than this.