How to NAIL your Cold Call intro (Live Example)

Cold Call Intro Script:
Hey XYZ (prospect first name), this is Trent from (your company name), how’ve you been?
The reason I’m calling you is…
Prospects want to know who you are, why you are calling them, & what you want.
→Go to softwaresalesguide.com/softwa... for my full cold calling course showing you full scripts, systems, objections, & more.
If you say the wrong sequence of words in your cold call intro, like most people do, you face the risk of being rejected, or what I like to call body bagged.
If you use my proven cold call script, you will earn the right to give your pitch and set more meetings.
I open every cold call the same, it has never failed selling software, getting job interviews, & now selling medical supplies. It will work for you no matter who you are calling or what you are selling.
*****
► Go to coursecareers.com/a/tech to start your career in tech
► Schedule 1x1 sales / career coaching with me: calendly.com/trentdressel/coa...
***
Let’s connect:
🤝LinkedIn: Trent Dressel // / trentdressel
🐣Twitter: @trentdressel // / trentdressel
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[@TrentDressel]

If you say the wrong sequence of words in your cold call intro, like most people do, you face the risk of being rejected, or what I like to call body bagged. If you use my proven cold call script (written in the description), you will earn the right to give your pitch and set more meetings. I open every cold call the same, it has never failed selling software, getting job interviews, & now selling medical supplies. It will work for you no matter who you are calling or what you are selling.

[@DennisJonkman-us3zx]

❤❤😅 1:03 😅😂 1:04 😅😮😢

[@colemander8189]

"The fear of making the call is more excruciating than the fear of being rejected". Had a BDR interview yesterday and although i completely flunked it, i can 100% agree that the fear leading up to the interview was far worse than the fear I felt by messing up.

[@TrentDressel]

At least you learned the lesson

[@tannerpaquette9922]

"We suffer more in our imaginaton then in reality" - seneca

[@swiftzy3653]

I just started as an SDR in a startup and our lead sales guy taught us this! It really works great

[@BrianNeal]

I'm glad you called out the line "This is a cold call and if you want to hang up, go ahead!" There's some at my company who say that, and oddly they are still somewhat successful! I would NEVER use that line. It's not part of my personality. By saying that out of the gate, you're in a sense saying, "My call is not very important and I don't even know why I called you," or "I feel bad that I called you and interrupted your day!" That should NEVER be how you are perceived! You are there to HELP them! You should come in like you have the golden egg!

[@TrentDressel]

Leading with value (gold egg) gets people excited and wanting to work with you

[@OfficialBonusBandits]

I think someone who uses that is Raw, cares about my time, straight forward and honest

[@MVProfits]

"and oddly they are still somewhat successful!". Well, that is a clue right here... Just like you, I also do not like to use that one, but it does work for some people. It depends on the style of the person, target market, etc. I like the "confused approach" with obvious "gatekeepers": Yes, hi, just NAME here. I wonder if you could, uh, help me out for a moment?

[@OfficialBonusBandits]

@@MVProfits ya I like the opener . I sell a free product tho and we make money in back end through other means . So mines more so just about connecting haha.

[@MVProfits]

@@OfficialBonusBandits starting with a free offer is my favorite cold call "approach"! It just makes me so relaxed. I mean, I am offering value for free, you don't want it, your competitor will (B2B). Of course the goal is to go to paying upgrades and/or later services, but the free offer is quality and not fake.

[@user-mt4uh4fl7t]

I work for a US-based company and asking "hey how are you doing" within EMEA is never received well.

[@TrentDressel]

Important to align with cultural norms

[@KaramoSusso]

Yeah in Germany we just get annoyed by that 😂. It’s not a question you ask prospects on cold calls but rather clients you know for long and actually care about in real life

[@nils3639]

@@KaramoSussoI feel you bro 🥴

[@KaramoSusso]

@@nils3639 Yeah haha I just started this week. 2 meetings booked, 40 calls in, got bodybagged once already 😂. Next week I am going for 50 calls a day, lets see where this goes. Are you laying pipeline, too?

[@caymanrussell3057]

Well, he said, “How’ve you been?”, not “How are you?”. It’s different and suggests that you already know them. Creating an impression of pre-recognition heightens your chances of moving forward in the call.

[@avi.E_]

You really helped me out man! Went very well today at work

[@jshort275]

Great stuff as always! This really helped me build a basic script for my role that doesn't sound cheesy.

[@TrentDressel]

Thank you

[@williamrgrant]

This is awesome, thank you!

[@TrentDressel]

Glad you enjoyed!

[@barkha8153]

Amazing video as usual🎉

[@TrentDressel]

Thank you 🙌

[@paigefaith4924]

Your videos are fantastic, Trent 👏

[@TrentDressel]

Thank you Paige

[@erotomania91]

Great video as always bro. I will try this formula on my next set of cold calls.

[@TrentDressel]

Let me know how many meetings you set ⚡

[@nirad8026]

How'd it go?

[@j4k3yyy]

Great video Trent

[@TrentDressel]

Thank you

[@rohitanand7048]

Hey trent, i love your work, it keeps me motivated! What do you do when you run out of prospects to call?

[@TrentDressel]

Thank you - I go find more prospects

[@PureAirSolution]

Hi Brent. I assume you do all your work by phone from the initial point of contact to the closing of the sale. Do you find you do face to face meetings as a result of your cold calling or is it entirely virtual which includes Zoom?

[@TrentDressel]

I focus on video meetings bc it's more efficient

[@jaydee02]

This is great! Have you ever held a position where you worked for a company that already had warm leads

[@TrentDressel]

Yes - typically required significant marketing spend - really nice to have that level of resource

[@joselim8218]

Hi Trent, thank you for your video. If it’s a cold call and they reply your “how have you been?” With a “do I know you?”, how would you follow through naturally? Thank you! 🙏🏼

[@TrentDressel]

"THE reason I'm calling you is"

[@tanyaauthement3744]

Is there a way to do this part time at least to start? I already have a full-time job..

[@TrentDressel]

I would not advise - go all in on whatever you are doing

[@brennaskalski9277]

Good stuff! Thank you!! Can you do a video on how to get past a gate keeper? I feel confident when I finally have my prospect on the phone; it's convincing the receptionist to patch me through to them that's the hard part.

[@TrentDressel]

Good video idea - I advise finding way to call prospects directly, using a ZI or apollo to call direct/mobile numbers so that you can avoid gates entirely

[@akirathedog777]

I have a cold and i need tips for getting better, any suggestions?

[@TrentDressel]

get some water & rest

[@TrentDresselClips]

🔥🔥🔥🏆

[@TrentDressel]

There he is 🔥

[@MariadeLourdesAniesSanch-ze7hf]

reason back is good with people maybe help me in the future

[@AKUPESHI]

😂"You leave the call questioning your existence "

[@TrentDressel]

true lol

[@arktos6744]

Would love a vid on apollo sequences

[@TrentDressel]

Yes that is a good idea

[@theshelbypalace]

Gong is the best tool ever!

[@TrentDressel]

They put out great data

[@bryanstanley4295]

I've always had more success with "did I catch you in the middle of anything?" Than I have had with " how ya been?"

[@TrentDressel]

that line is solid

[@MariadeLourdesAniesSanch-ze7hf]

reason I like change

[@Savage_Binman]

Yeah not bad - "how have you been?" is definitely better than "how are you?". I've usually got round this with "how are you getting on? You well?" with a tone of familiarity. Though open to experimenting with "how have you been getting on? You keeping well?" Only drawback is that they may ask "have we spoken before", at which point you either BS about a fugazzi past conversation or you be straight up, which is why a present tense option could be a good shout. Though will try on Monday and feedback

[@TrentDressel]

Hoping to avoid those cringe cold calls if you know what I mean hahah

[@OfficialBonusBandits]

Your in medical sales?

[@TrentDressel]

Selling medical supplies - like vials

[@OfficialBonusBandits]

@@TrentDressel for your family right?

[@OFFONE]

This is going to get me to pclub

[@TrentDressel]

Let's gooooo 🌴

[@Someonesburner404]

Why didn’t you keep your software sales job?

[@TrentDressel]

fired

[@SMT1998]

But you were a freaking rockstar wtf

[@noelcarrasco7442]

Where was the live example ?

[@TrentDressel]

at the beginning

[@briansmith4408]

Hey wheres the live example ?

[@TrentDressel]

the clip inserted at the beginning of video

[@briansmith4408]

Its good that you doing some content but this isnt really a live example of a call ? You seem like a nice guy but the opener to a call saying Hi I'm trent from blabla the reason for my call is ........ doesnt seem like your any differnt to all the other sales guys they spoken to that month.. Surley you have to come up with an opener that says this gut knows where I'm coming from or understands my problems ? hey jusdt my opnion. I appluad you for your content and success.@@TrentDressel

[@prosenjitmukherjee3684]

I have subscribed to your channel already, however I would like to talk to you 1on1. Please let me know if that possible? I am from India. Thank You!!

[@TrentDressel]

I appreciate it, not available for 1v1

[@prosenjitmukherjee3684]

@@TrentDressel never mind

[@ericcase5402]

Nothing like breaking wire tap laws to promote your you tube channel

[@MariadeLourdesAniesSanch-ze7hf]

this place maybe sleep forever

[@martinst-jean6518]

Do you ever have to catch yourself to make sure you don't say from Qualtrics anymore? lol

[@TrentDressel]

hahaha actually yes

[@user-qq2vb4nc3m]

phony