Hyundai's Pickup Truck Is For Millennials

Hyundai is developing their first pickup truck for the American market. The 2015 Santa Cruz Concept was made for Urban Adventurers, so, millennials. How does it stack up against full-size trucks? Enter our contest here: goo.gl/YPfujF
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Script:
More competition is always a good thing. It pushes companies to innovate and deliver a product that the customer truly loves. That goes for trucks, too. So when Hyundai announced that they’ve greenlit development of a small pickup, we decided to look at what made their 2015 Santa Cruz concept truck so unique. Could Hyundai make a dent in the market? Stick around to find out.
Hey guys, Ken here with 4 Wheel Online and welcome to your news refresh. We’ve got a contest running on our website to win some swag! Check the link for the description, and while you’re down there make sure to SMASH that subscribe button.
Hyundai has been making large strides in the American vehicle market over the past years, and soon they’ll be entering a new market: Trucks.
In a recent article, Reuters confirmed that Hyundai is developing a small truck. Yes, that’s right, a SMALL truck, not a midsize or full size. Vice President Michael J O’Brien says it will be similar to the Santa Cruz concept that Hyundai revealed in 2015.
The Santa Cruz was an extremely unique truck, one that eschews nearly every standard set by the big three. So let’s take a look at it, and what it could mean for the future of trucks.
Hyundai didn’t design the Santa Cruz concept for truck guys, they even said that they didn’t design this truck for towing, payloads or ground clearance.
So who was it designed for? Urban Adventurers, aka, millennials. It’s a truck for someone who needs an open bed and seating for five. One scenario they brought up at the reveal was throwing your stinky gym bag in the bed so you don’t stink up your SUV.
As we mentioned earlier, this is a small truck. They didn’t give bed measurements, but they did show off a cool bed extension feature that makes the bed approximately the size of a midsize truck. A nifty feature for an Urban Adventurer.
It’s also got tie downs throughout the bed, roof, and even in the wheel wells for when you’ve got an extra large load to carry.
Another cool feature is an integrated hard roll up tonneau cover. For someone who isn’t a big truck fan and just needs something for those rare occasions, but wants to keep their cargo secure that could be a big selling point.
Hyundai seems to be taking a similar approach to Honda in that their target market is people who would normally buy a car or SUV but want extra utility without the size and cost. Although they never mentioned a price at the Santa Cruz Reveal, they spoke a few times about how modern trucks are just too expensive.
Could we see a small pickup priced at under 20k? Do you think Hyundai could be creating a new craze? Will they steal sales from the Ridgeline? Could they even make a dent in the big 3s sales numbers? We’ll just have to wait and see but tell us what you think in the comments below. Until Next time, I’m Ken with 4 Wheel Online.

[@vincentcennamo184]

it's f'n knockout sexy and it makes sense for a guy [like me] or gal who misses having a pickup for the convenience not for professional use. So many times I stated I miss my pickup but not the tight cab. This looks excellent. I will buy when it is available.

[@codysmith1534]

Looks nice! And room for kids is a great selling point for people who need more than just a single cab with a bench. I've been to Korea and they don't even have pickups there. Only weird utility trucks that look like someone chopped up a van and added an aluminum bed. So it will be nice to see their take on the Pickup.

[@neilis2405]

Looks decent, though the Nissan Frontier is already under $20k, though admittedly that's for a REALLY stripped down package. If Hyundai can come in with A/C and an auto transmission for $18-19k they'll have a winner.

[@erincolocado8492]

It may be a game changer but will only stand out on it's own. If Chevy were to bring back the El Camino then that would be a no competition. As for market positioning, this will definitely sell well in Australia

[@joycedimaggio8345]

Bring it on! I'm waiting to buy one!!

[@paulmelnychuk5477]

Just like the Subaru Baja truck. Nice.

[@uioned]

I wish it was more like a Tacoma with 4x4 hi and low range etc.😯

[@jesusacosta521]

I like it the Santa Cruz pickup when are going to released

[@uioned]

They should offer it with proper off road gear, low range gearing etc.

[@larrytanner3732]

When is it coming. I love it.

[@shawnn6926]

US needs a small pick up. Waiting to see what Ford does with the Courier. I love the Chevy Montana but they'll never bring it here. AWD will be awesome and keep it as an extended cab. We don't need another 4 door pickup like the upcoming VW Torok. The Ford Explorer Sport Trac was a flop because the bed was too short.

[@redd7188]

You mean to tell me Uncle Jesse's truck from the Dukes of Hazard is not cool to Millennials?

[@4wheelonline]

They'll only like it if it's a resto-mod!

[@redd7188]

word

[@suy.4086]

I will be the first one to buy.

[@shawnn6926]

You'll be second in line. I'm camping out at my local dealership.

[@kamiljay2697]

Finally compact truck

[@louissimon1657]

it looks fun, I wish the price will be great. I smell big sells on this model

[@FairScale-tx1qv]

Ford had made some major mistakes for the last several years. Specially when they had stop building Ranger Pick Up Trucks. It's too late to regret.

[@verfed]

More competition! Repeal the Chicken Tax!

[@shawnn6926]

Amen ! !

[@merica2191]

A truck for millennials because millennials don’t actually use trucks

[@user-daviddog]

We need a small truck again like the s10. Something with ground clearest and 4x4. Hyundai would do better if you could use the Santa Cruz as a real truck . They want sell many if you cant pull a trailer.

[@jennifern2805]

Modern trucks aren't made for payloads and that's the problem. I want a real truck that can take a load from a front loader or haul an actual bed in the bed.

[@exionem]

If Hyundai manages to pull this vehicle for around 20.000 dollars people will be flocking to buy one.

[@faustian.]

exionem for sure, I hope they put that 2.0t in it too just for the fun aspect

[@exionem]

It´s been YEARS since we had a small truck and it´s about time. Spot on!

[@coreychaney8068]

100%

[@jimmietanner52]

HELL YES !

[@johnb69kinzua34]

Appears to be a spruced up modern version of a Honda Ridgeline, question is will Hyundai or Subaru kick Honda's but first?

[@renatolavilles9962]

Like it especially if it is a high millage

[@protectork9831]

Less than 20k 4x4 I an buying

[@Char_Lay_6]

It does look kind of cool and futuristic, but I think I'll stick with my full size trucks.

[@Manic_Mitch.official]

MattyPatties yea same

[@riptide8103]

Modern subaru BAJA

[@170bcuda]

Upgraded subaru brat concept?

[@borg386]

Never gonna happen! At least not for many many years.

[@michaelwhalen8547]

Don't buy due to NFL response.