Ian Macbeth - Founder of Avocado Estate Agents | Social Media Marketing in Estate Agency

I sit down with Ian Macbeth, the founder of Avocado Estate Agents, to explore what sets his innovative agency apart in the world of estate agency. Whether you’re a self-employed estate agent, a property professional, or interested in the power of social media marketing for property sales, this conversation is packed with valuable insights.
Topics Covered:
🟢 Ian’s Background in Estate Agency: We kick things off by learning about Ian’s journey before Avocado Estate Agents and what inspired him to launch this unique estate agency brand.
🟢 Social Media Advertising for Estate Agents: Ian shares why social media marketing is so critical for estate agents today and offers tips on how estate agents can use platforms like Instagram, KZbin, and Facebook to effectively reach potential clients.
🟢 Avocado’s Branding Strategy: We discuss the story behind the name ‘Avocado’ and how Ian has built a distinctive brand that resonates with both self-employed estate agents and customers alike.
🟢 Omnipresent Marketing: Learn about Avocado’s innovative approach to marketing. Ian explains the concept of omnipresent marketing, where content is strategically distributed across social media channels, podcasts, and KZbin, ensuring consistent and impactful exposure.
🟢 Success Stories & Challenges: Ian highlights some key success stories from the agents at Avocado, discusses the challenges they face, and what separates the successful self-employed estate agents from those who struggle.
🟢 Advice for Self-Employed Estate Agents: From essential skills to the evolving role of estate agents, Ian provides valuable advice for self-employed estate agents looking to thrive in this competitive industry.