Ideal Customer Profile (3 Things You Need to Know About Creating a Great ICP)

[@GCIntheplacetoB]

Just re-watched this TK. It's really, really, good stuff.

[@TKKader]

So happy to hear that!

[@WilliamBeck-k2h]

Great value now, even for e-com guys. Much thanks.

[@TKKader]

You bet!

[@zparihar]

Awesome TK! Congrats on 25K!

[@TKKader]

Thank you!

[@driftawave]

3 sec in already love the energy, vibes and hands on attack intro let's GO TK!!!

[@TKKader]

Boom!

[@NoYouTubeBrittany]

I had to subscribe to show my support. Such great information!

[@TKKader]

Appreciate the support!

[@vazquezcedric]

cooongrats on the 25k man !!!! SOOO DESERVED - your content always 1000% fire man !! next 50k !

[@TKKader]

Appreciate the support man! Means so much🙏🏼

[@its.samanthasanchez]

Yeesss!!!! Yes yes yes, I love this information. Thank you so much!

[@TKKader]

You bet!

[@parkerrex]

I'm using these to apply to my marketplace business. Lots of help!

[@TKKader]

Glad you’re getting so much value!

[@SleptDeadA9]

Before watching my idea of principles to find an ICP is: Before: What’s the customer’s dreamoutcome, who does it effect, when does it happen, why does it happen? What’s the customer’s frustrations, who does it effect, when does it happen, why does it happen? After: one ideal customer profile

[@TKKader]

Boom!

[@slycer10]

Congratulations TK though the number of subs should really be closer to 250k. 😀👍👏 Good recap on a very important topic that really needs more thought from founders (especially me) 😁

[@TKKader]

All in good time :) And thank you! 🙏

[@chadherfel1500]

When I used emphatic body language like this my past sales manager told me "you're not a magician!" What is the fine line between using "magician" body language and engaging body language? Love your content TK

[@TKKader]

We’re all magicians.

[@bowtiedreynard9167]

That's why they're a manager haha

[@jonathanhenriques8065]

Thanks

[@TKKader]

You bet!

[@biganzapappy8890]

Tk, Congrats on 25k, Could you please create a video demonstrating the sales review framework?

[@johnfennelly452]

Yes

[@TKKader]

Boom!

[@ryantedtatt2738]

Yes!

[@TKKader]

🙏🏼

[@jlawren123]

Hi TK, this is always about SaaS which is end-user product, how about B2B business?

[@TKKader]

These principles are definitely applicable to B2B businesses more broadly but B2B SaaS is what I have 15 years of experience in so I stick to that.

[@Youth_Centered_Leadership]

Hey TK, To be honest I am probably not your ICP you are looking for because I don't have a lot of money. Is there a more frugal option for people not in your ICP to learn the details?

[@TKKader]

Yes, we have 100+ episodes on the KZbin channel. Binge it for free, make money, then invest a portion of it to work in a deeper way to scale.

[@lihonghicken]

Hi TK, what if your ICP is a group of people who traditionally never have any tooling budget and your solution help them eliminate manual work?

[@lihonghicken]

My question is when you do qualitative interviews and found an ICP that does exactly what your company is doing, do we want to consider their buying power?

[@TKKader]

You should ask yourself why they don’t have any tooling. Chances are these aren’t great customers.

[@ACCA2016]

Hi TK, can you give out 1 or 2 examples of how 1/2 ICPs works/prolong? We have 2 ICPS / Customer profile which really satisfy with our products.

[@TKKader]

I’m not sure I understand your question. Could you be more specific?

[@ACCA2016]

@@TKKaderThanks for your reply. I am in a B2C SaaS company and identify 2 ICPs from our Q1 existing customer survey . (How to discovery their characteristics beside knowing their desire outcomes?) and use it in the GTM plan. Thx again.

[@TKKader]

@@ACCA2016 ah got it. What you’re asking really is “How do I build an ICP” - this is something we cover inside our GTM program: getunstoppable.com/gtm.

[@ACCA2016]

@@TKKader does your program work with B2C SaaS business ? Thx

[@JamesJansson]

I just came here for the Insane Clown Posse.

[@frog_king8383]

Woop Woop!

[@SpritualRivalry]

You can see more of the clown face in his program.

[@carolynyuan2461]

How to understand ‘initial customer profile’? WHAT is TIM? 😢

[@joshuamamroud4821]

I tried to smash the like button but it only lets me click it so I did. Hope that's ok

[@TKKader]

😅😅😅 Thanks, man!

[@sumankar4873]

Yes

[@TKKader]

🙏🏼

[@abimbolalukman9208]

Yes!

[@TKKader]

Boom!

[@debbibrooks6326]

Yes

[@TKKader]

🙏🏼

[@CS_Maven_1]

Yes!

[@TKKader]

🙏🏼