Ideal Customer Profile (3 Things You Need to Know About Creating a GREAT ICP)

What is an Ideal Customer Profile and what makes one GREAT? |
What're the ideal customer profile basics? And what are the three most misunderstood things about a GREAT ideal customer profile? I'll walk you through it on this video.
The ideal customer profile (ICP) is such an important tool in startup growth hacking and your startup SaaS sales funnel, I'm dedicating three episodes to this very topic.
On this one, I'll walk you through the ideal customer profile basics.
On the next one, I'll walk you through how to create one.
And then finally, I'll show you how to implement one as part of your SaaS Sales Funnel.
~~~~
MY FREE STARTUP STRATEGY GUIDE 👇
tkkader.com/yt/startup?...
^^ Only 4% of startups graduate from the seed stage. In my Startup Strategy Guide, I walk you through the FIVE KEY AREAS of startup growth and how to craft and execute on an unstoppable strategy to drive your startup to product market fit and the next stage of growth.
~~~~
JOIN THE UNSTOPPABLE LEGION, SUBSCRIBE TO MY CHANNEL 👇
/ @tkkader
^^ I drop an episode EVERY Wednesday and Sunday to help Startup Founders, like you, become Unstoppable in your life and business.
Share this video with a friend: • Ideal Customer Profile...
~~~~
RELATED VIDEOS TO WATCH NEXT
My 3-Part Series on Building Your Ideal Customer Profile 👇
🎬How to Define an Ideal Customer Profile - • How to Create an Ideal...
🎬How to Implement an Ideal Customer Profile - • 3 Unique Ways to Use Y...
🎬Creating a SaaS Funnel for Your Startup - • Creating a SaaS Sales ...
PLAYLISTS TO WATCH NEXT
1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
Playlist: Unstoppable Sales Funnel - • Creating a SaaS Sales ...
Playlist: Startup Growth Hacking - • Startup Growth Hacking...
Playlist: SaaS Startup Tips - • How I Would Start a Sa...
Playlist: Get Your Saas Business to Product Market Fit - • Ideal Customer Profile...
2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP
Playlist: Startup Planning & Strategy - • Strategic Planning for...
Playlist: Find Investors and Raise Capital - • How to Create a Startu...
3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS
🎥 Playlist: How to Quit Your Job & Start a SaaS Business - • Quitting Your Job to S...
🎥 Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s - • Best Jobs In Your 20s ...
4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
🎥 Playlist: Be More Proactive in Life - • How to Be Proactive in...
🎥 Playlist: Burnout Prevention & Recovery - • How To Avoid Entrepren...
🎥 Playlist: How to Deal With Sunday Scaries - • How to Overcome the SU...
~~~~
WHO IS TK? AND WHY DID HE START UNSTOPPABLE? 👇
• The TK Unstoppable Story
^^ How I quit my finance job, built, scaled and sold a venture backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.
~~~~
GET A FREE COPY OF MY AMAZON INTERNATIONAL BEST-SELLING BOOK ACROSS 12 CATEGORIES AND 7 COUNTRIES INCLUDING THE UNITED STATES: “How to Punch the Sunday Jitters in the Face” 👇
tkkader.com/yt/book
~~~~
Say hi on social 👋:
Like us on Facebook: getunstoppable.com/facebook
DM me on Instagram: getunstoppable.com/instagram
Follow me on Twitter: getunstoppable.com/twitter
TWEET THIS VIDEO: ctt.ac/_f009
#tkkader #idealcustomerprofile #saas

[@TKKader]

Are you ready to revamp your Ideal Customer Profile? Hit me with a YES below 👇

[@SusheePerumal]

HECK YEAH!!!

[@jessestetson1228]

I know im randomly asking but does anyone know of a tool to log back into an instagram account..? I stupidly forgot my login password. I appreciate any assistance you can offer me

[@kaidenkane7817]

@Jesse Stetson instablaster =)

[@CMSAssociation]

YES -- the fact you have only 3 other "yes" replies doesn't matter to me. ;)

[@slycer10]

Awesome in its simplicity and centrality of focus. More people need to be learning this stuff as opposed to somewhat fluffy personas that are probably better suited for product UX than buying behavior. Thanks TK!!

[@amarnathjan324]

Awesome!! My way of doing the things completely changed after listening this.

[@TheRosh94]

This is so helpful! I'm halfway through and I'm already making notes! Thanks TK!

[@cabreran]

I’ve been watching your content for a few days now and I can say is very on point. I’ve read tons of books and watch tons of videos on the matter, but every video I watch from this channels makes me take notes. The concepts are simple, yet they’re so powerful. I love simplicity, simple concepts and solutions are timeless. Hope the ALGO pushes your channel further fast.

[@TKKader]

So glad to hear you’re getting so much value Nelson! We’ve thankfully been growing at a faster clip lately and look forward to being #1 for SaaS Founders.

[@thejanetz]

Great video! I learned a lot and I can’t wait to start thinking about my ICP.

[@ArunKumar-xb1yk]

The Amazon analogy was a good way to understand what ICP really means. Balancing between a broader TAM and starting with a niche offering has always been a challenge. The three attributes mentioned at the end to filter out the ideal customer gives the much needed objective approach to undergo this process. Nice!

[@TKKader]

Nailed it!

[@ChrisPodcasting]

Absolutely love your content man. I need you on my podcast!

[@maceonbeats4855]

Let's GO tk, always knows when to come in and save the day

[@zacharywooldridge3130]

YES! This gave me clarity for the Saas Idea we are working on launching! Thank you!

[@TKKader]

Glad it was helpful!

[@Do-Minik]

Such great details in your content! Thanks for posting!

[@TKKader]

You bet!

[@mohpor3821]

just keep going Tk. i think you will my product and eventally my life.thanks man

[@TKKader]

🤗

[@DaLakersFan24]

Yesss this video is gold.. thank you 🙏 this guy is a pro

[@TKKader]

SO glad to hear you’re getting value from the channel! Be sure to share it with a friend ;)

[@silviaorellana8195]

Thank you for helping make sense of what a Customer profile is!

[@TKKader]

Glad to hear you’re getting value!

[@walebumaye9228]

Yes! Enjoying the content and look forward to building a niche ICP

[@TKKader]

Boom!

[@drmarumo]

Yes!Dude u are a GOD!...thank u sir! All the way from South Africa

[@ravibhim198]

Never thought of ICP (and Niching Down) as a Growth Tool. Thanks TK for that insight

[@TKKader]

Glad it helped!

[@grahambradford4553]

Yes, great content as always!

[@TKKader]

Thank you!!

[@vinothskanthavarathan8149]

Yes Sir!

[@813infinityfilms123]

TK knows the deal!

[@TKKader]

Appreciate it!

[@mehrzadabdi4194]

Yes !!! Thanks.

[@TKKader]

🙏🏼

[@georgettekolkman5622]

Awesome! thank you!

[@TKKader]

Thank you too for stopping by!

[@zparihar]

YES!

[@buildingsuccessag4566]

Yes

[@huberttm3291]

Hey bro. Thank you so much..

[@TKKader]

You bet!

[@lishajiang5326]

Hi your video is very helpful! Externally on how to build your ICP! I was wondering if you will create video on how to best set up legal entity? Apologize if you have done so. Thanks in advance!!

[@TKKader]

We’ll add that to the list!

[@nelsonnigel4775]

YES

[@ekaterinakopylova7068]

yes!

[@tboneskids4029]

YES!!

[@caesarianmarcelo9416]

Good job!

[@TKKader]

🤗

[@kalubachikonde5360]

Yes!!

[@cdhartdotcom]

yes

[@vincentcaudo-engelmann9057]

Hahaha how to punch the Sunday jitters in the face. I love it.

[@TKKader]

Glad you do!

[@benjaminragland7940]

Yeaaah buddy!

[@TKKader]

Awesome!

[@moupatte]

Great content

[@TKKader]

Appreciate you saying that!

[@taiwosegun3966]

Nice one tk

[@TKKader]

Glad you enjoyed it!

[@innosepgmbh3228]

Very cool video(s) - but a question about early adopters. It is very clears it's best to appraoch them first, but you do you specify them in ads campaigns etc.?

[@TKKader]

It really depends… AD copy is all based on creativity and it’s worth testing all that you come up with as every audience reacts differently.

[@thabisoramolefe8380]

Flippen hell. This is absolutely my new university. 😳😳😳😳.

[@TKKader]

So glad to hear you're getting value!

[@thabisoramolefe8380]

@@TKKader thank you for all of these videos. Really worthwhile and eye openers of note.

[@chinbrows6245]

yas

[@TKKader]

🙏🏼

[@rikagilpatrick6840]

yaaaaas

[@StaxxOnTech]

This is my first time watching you.. so you work for drift ?!!

[@TKKader]

Nope. They were kind enough to give me a limited edition hoodie.

[@Dokkaebi85]

Love your content! but please, niche is not pronounced 'nitch', it's 'neesh' (uk) or 'nish' (us)... x)

[@TKKader]

I challenge you to a duel

[@SalesBuzz]

Refreshing to hear actual advice that is useful.

[@TKKader]

High praise my friend. Thank you 🙏

[@furbiarg6243]

YES!

[@jaazpottinger6341]

yes

[@rajr70]

Yes!

[@TKKader]

🙏🏼

[@pauloyama3170]

YES

[@TKKader]

🤗

[@eryaheng515]

Yes

[@TKKader]

🤗

[@pvbmarketing6237]

YES!!

[@TKKader]

🤗

[@nathanbutorac676]

YES!

[@ZavierwitaZ]

YES!

[@TKKader]

🤗

[@StefanoRomeroT]

YES!

[@TKKader]

Boom!

[@JoeParlett]

Yes!

[@TKKader]

🤗

[@IdowuObadeyi]

YES!

[@TKKader]

🙌

[@johnoamen3607]

YES

[@TKKader]

Boom!

[@mlamulimbambochannel]

YES

[@TKKader]

🙏🏼

[@chubbitco]

YES

[@TKKader]

🤗

[@pafrazier]

Yes

[@TKKader]

🙏🏼

[@workahub720]

Yes

[@TKKader]

Glad to hear!

[@joshuaemekaosu1059]

Yes

[@TKKader]

🤗

[@lukmanabimbola9797]

Yes

[@TKKader]

Glad you’re getting value!

[@chriskowynia5003]

Yes

[@TKKader]

Glad to hear!

[@ajaydeepak9739]

Yes

[@TKKader]

🙏🏼

[@jacobopm]

Yes

[@TKKader]

🙏🏼

[@ritarapana1213]

Yes

[@TKKader]

🙏🏼

[@brent-sherman]

Yes

[@TKKader]

🙏🏼

[@andyabbas1895]

Yes

[@TKKader]

🤗

[@shaikikbhalBasha]

yes

[@TKKader]

🙏🏼

[@ahmedmonis84]

yes

[@TKKader]

🤗