Is it worth it? $1000 Fishing Reel (First Impression of the Shimano Stella)

[@kevindillman2861]

There is no way that you could convince me that a reel is worth $1000. I would be afraid to use it in case something would happen to it.

[@Sheng_Wong]

my friends one if 7 years old, it works like brand new and only serviced once. Convinced? I dont have the stella but i got a twin power. 100% worth it!

[@frankiev-tech4630]

🤣 I'll be calling Geico Insurance on that thing!

[@Nofishnoclue]

I have a 12 year old Stella 08 works a charm and it's been through allot, the old ones were more sturdy however

[@TheMikey617]

Thats why you buy a Van Staal , they’re build like tanks

[@dfcbman]

It's worth it

[@sb9e]

Took my brand new Battle II 5000 for a spin yesterday for the very first time and I hooked a 20lb yellowtail using a Ugly Stik X2 (medium hard) rod kzbin.infoUgkxM68VkfsQhHaabDce1IwOCXuvumcpbZ_k . This combo was recommended on some website and it did not disappoint me. The reel is smooth, the drag click is pretty cool cause i think it adds to the excitement of fighting the fish, personally the drag is my favorite part. I use braid and 300 yards will fill the entire spool. This combo is my main setup from now on although I have to disclose I am new to fishing.

[@anthonymurphy1624]

If i am spending 1000 on fishing, its going to be a trolling motor for my boat!

[@Doctoranthetardis]

If you spend a grand on a trolling motor invest in making it solar charged

[@trevinpendry136]

If I'm spending $1000 I'm getting a boat, motor, trolling motor and trailer off of Facebook marketplace. 😂

[@anthonymurphy1624]

Trevin Pendry the problem with a boat, trolling motor, and trailer for 1000 its ether going to leave you stranded in the middle of the lake or its going to cost you several 1000 to fix it good luck to my friend with your boat. 😂. Ps I bought a boat, trailer for 2000 and now I am spending 6500 to buy a new motor for my boat in oct.

[@trevinpendry136]

@@anthonymurphy1624 I'm talking about a Jon boat. Those pop up all the time for

[@Jamesomnipotent]

I think there s a difference between Fisherman and angler ahha. Also not everybody is broke and trying to squeeze every drop of "benefits" from the expensive stuff they buy...

[@jpdmagic]

I’m pretty happy with my Abu Garcia Black Max, it’s $50 and it catches fish. $1000 reel ... I would put the money towards a kayak 🤙

[@georgemarch6752]

Love that reel for pike

[@backdraftmagnet]

I use a piece of bamboo with some mono. Also catches fish. I’ll save the 50.00 for the hoes.

[@am3860]

Saw the older models on clearance on basspro because of the newer ones that came out and ended up pulling the trigger on the newest 2020 model 5k. No regrets and already put some GTs on it. Never had such a smooth fight with a fish. The smoothness and the platinum service that comes with the reel is what makes it the legendary reel that it is.

[@madtownangler]

All I can say is "Thanks Dad!" I leave for a one week fishing trip next week my parents are paying for a cabin.

[@ArturoGarcia-kx8pq]

Hobbyist don't care about the price, it's the satisfaction and enjoyment 🤣🤣🤣that counts.. Congrats for your new set up👍👍👍👍👍👍👍👍👍

[@barackobama3222]

I’m highly sure price does matter.

[@SparhawkM]

Captain Erin in the con. Great helmsmen skills!! Can’t believe you got the Stella. Looks like a fun day guys!!

[@HeySkipper]

I almost can’t believe it either. It was the most I’ve spent on a single reel.

[@huysy515]

Thanks! I requested a catch and cook last video and you replied with a video! Thanks !

[@JDL1115]

I went through a lot of struggles when I bought my first Shimano Stella FJ and pair with the Shimano Exsence geno rod. Once you start using the high end reel or rod you could never go back.

[@WhiteGhost21]

meanwhile there are guys in Bangladesh with a motor that hardly works. catching bigger fish than you by hand

[@jinsu0504]

@@WhiteGhost21 meanwhile i saw dogs with bigger brains than you. tf is the point of posting a useless comment like that. lol

[@JDL1115]

@@WhiteGhost21catching fishing by hand?😂 that’s not call fishing, you need a rod and reel it’s a different kind of experiment!

[@WhiteGhost21]

yes, hand and line. look into it .@@JDL1115

[@robertlucas8104]

Same thing happened when I got my van staal vs200. No regrets, love my eternal surf fishing reel. Enjoy the reel! That’s probably one of the best boat reels out there. Dumb powerful when going after the big inshore fish!

[@duffman2218]

Ive been bingewatching your videos lately I love your channel keep up the good work! Congrats on the reel I'd love to own one one day :)

[@freemenclub]

I'll get my Stella at the end of this month. Congrats from Costa Rica

[@Tylerdossabhoy]

I own a Stella 10k and it’s been my single best fishing purchase. Above my boat, Tiagras, etc. it’s incredible

[@lukphom3727]

Which model did you get SWB or SWC one?

[@snookerson9292]

Welcome to the Stella Club👏👏

[@seamuscaskey7149]

redfish_tx I’ve seen you comment that a few times now... I’ve got both the expedition and Stella 14k. And I have to say they’re both workhorses of reels. Neither has let me down on yellowfin, amberjack or anything of the sort. And my 5k Stella is my reel for jetty bulls in port a and it’s been stellar. Idk if the plastic really makes that big of a difference.

[@frankiev-tech4630]

Brotha congrats on that beautiful reel...you're dad is right...and you know the Stella is half finesse half power house...i give you respect...but if I was you...use that beast of a reel to it's full potential. It costs what it is to catch beasts with a 7/0 hook wire leader. If you say its a Ferrari of a reel...drive it at high RPMs and feel that power fighting bigger fish. I did the same fighting that 40" Tarpon on my Stadic FL 4000 and caught it with ease. So I hope the next video to see some muscle baby! Treat it nice but enjoy it as well! Thanks for that catch and cook...love those types of videos. There's nothing like that drag screaming fun my man!

[@drumslayer4792]

hey skipper some times you gotta treat yo self! Super happy for you!

[@HeySkipper]

Haha 😂 I’m treatin me right! Thank you my friend!

[@gsmudz87]

@@HeySkipper I bought a 2019 Shimano Stella 30k. It's the biggest reel they have but I love it very much. I'm set for any kind of fish either it be inshore or offshore.

[@bringit3164]

@@gsmudz87 my daughter just got me a shimano Stella sw 10000 for Christmas. What rod do you recommend I pair it with? I was thinking the shimano Grappler J type. I inshore and off shore fish. Inshore more for grouper, reds, snook, drump etc.

[@BenTheManPhD]

Cool vid, Ill be interested to see your longer term take. Also, if you sear the shrimp, deglaze, and dump at the last minute, they have a way better texture.

[@lapasionporlapesca]

Cool video trolling Brendon and Erin very nice reel Brendon 💯💯🔥🔥🔥🔥🔥🔥🔥🔥

[@HeySkipper]

Thank you junior!

[@johnrawlings1561]

Great video and good message about Rockfish preservation!

[@BroskiOutdoors]

Awesome reel brother! Congrats on the new toy and on that very nice keeper 🙌🏽🙌🏽🙌🏽 tight lines

[@HeySkipper]

Thank you bro! It was painful to spend the $$ but man I have wanted this one for years.

[@djflipdskript3982]

Congrats on the Stella!

[@thaweezl8852]

In Maryland, they’re called ROCKFISH, lol. Idk how many years it was before I found out that stripers and rock were the same sp. rocks have a more stream lined profile than the stripers, from what I’ve seen.

[@miguelbarrero5572]

I'm quite happy with my $12, 1000 size spinning reel, caught many fish with it. $1,000 REEL YIKES!! but If you have money to spend go for it

[@profoundconsciousness4300]

Shimano ix1000 :p

[@cabbycabby1770]

You mean the fish didn’t care you had a cheap reel? haha

[@miguelbarrero5572]

@@cabbycabby1770 exactly, and I saved a bunch of money 😀

[@drdeankos2356]

congrats on the purchase of the stella for light fishing they are great I only use PENN 10500 SLAMMER 111 but your off to a great start love ya work catch and cook

[@SONGSTICKS]

Personally... there's no way I'd spend that kind of money on a reel unless I became a millionaire ! When you were trawling I was thinking how gutting it would be if a massive fish whipped the lot out of the rod rest and away !! That aside... WOAH.... That fish gumbo at the end has made my mouth water. That looks absolutely delicious !

[@fishwhisperer8387]

I have one great hobby/starting to guide, and if I had my way all my spinnies would be Stella. I run slammer for big stradic med sm, and Diawa coastal tws for casting inshore/bass and avet sxj raptor 6/4s trolling and jigging. I have one Stella I bought perfect used from Japan and I love it over all else... tight lines

[@owengambo4819]

I take care of my reels like you do your Stella with my penn battle 2 that cost like 90 bucks. Wash it thoroughly after each use near sand or saltwater and keep it in a good place.

[@The_Judge300]

I am now soon 54 years old and have fished for as long as I can remember, and maybe even longer than that, as I have seen photos of me holding fishing rods at the age of 3. I have fished a lot of different kinds of fish, with lots of different methods and in many different places in the world. Both salt water and sweet water. There are not many times I see the point of having a Stella and where a much cheaper reel can't do the job as well as a Stella. Yes, it is suuuuuper nice to use and you get the high end luxury feeling, but if you don't have tons of money to spend on fishing gear, you should ask yourself what else you can buy for that kind of money instead. In most cases, would it be much better to invest the money in some high end top quality fishing rods. You will in most cases get much more fishing fun and fishing results by spending more on your rod and less on your reel. Where a Stella really shines and might be worth the money, is when you need a very powerful break that works as it should, no matter the beating it gets from a very strong and/or fast fish. Like when fishing for Marlin. Specially when you happen to hook a much larger/stronger fish than you thought you would. That is when a cheaper reel can let you down and be the reason for why you lose the fish.

[@fishwhisperer8387]

Maintenance is the key to all gear

[@LineLeaderHooked]

That's is one heck of a rod. Very nice. After watching your vids I'm thinking of getting a Shimano. I use mostly Penn now. What's a medium price range saltwater Shimano reel that you would recommend? Love your vids. #keepreelinemin

[@TomyTekOutdoors]

If I had more time to fish, I might consider getting one. Right now, I would spend the money to get a couple of Stradic CIs and Chronarchs with some customer rods. That gumbo looked delicious. I have to try making some with snake and rockfish.

[@fishingwithmuffin7010]

Seeing you are trying out different styles of fishing, have ever tried to do some fly fishing? If so, would it be possible to make a video later on?

[@roadsidefishingadventures4890]

Beautiful reel, I just have my Zebco. Subbed

[@thenarstraveler]

Congrats on your first ever Stella! I’m so jealous! 🤣 But I’ll probably be mad at myself if I drop it in the water 🤣 Aloha!

[@jyanic8258]

Hey Brendon and Erin Firstly the vids are great. By far the best fishing KZbinrs. Just 1 question. How do you cast light lures far? Anyway, keep up the good work!!

[@Jamesomnipotent]

Hi skipper, have u tried or consider the 2020 saltiga. Whats ur thoughts on it. Why did u choose the Stella over the new saltiga thanks. I'm have been in a big dilemma, I m leaning towards the saltiga but the 8000 size is kinda too big for the fishing application over at my place. So i m also considering getting the stella

[@lukec.8941]

they unfortunately don't make the Saltiga in a smaller size..... yet

[@scottmaia53]

So jealous, congrats, enjoy.

[@LilDino808]

I went with the Stella FJ c5000xg, super light and I was lucky to win it instead of paying retail. Your dad is a smart man and cool video. You should try the new Saltiga next.

[@7pinky791]

Hey Skipper, I am looking to buy one too, can you tell me the difference between Stella SW5000HG & SW5000XG? Thanks

[@freemenclub]

4 inches per turn... That's the only difference. XG is 4 inches faster than HG

[@7pinky791]

@@freemenclub Cool, for general sea spinning which one would you recommend. Sea bass in the UK are a lot smaller. 3lb is a good fish from the beach!

[@freemenclub]

@@7pinky791 I just bought the 5000HG because I don't need extreme speed on my lures from the inshore but if you need speed on retrieve, go for the XG

[@7pinky791]

@@freemenclub I think the HG is probably better for my style of fishing👌

[@maasai-]

Remember faster gear means less torque n more prone to failure due to shallow teeth

[@Cookingwithbigmac]

Was wondering if you have tried the okuma avenger baitfeeder spinning reel,, i bought the model apf-65b...im so excited to try it... again just wondered if u looked at that reel yet??

[@robojuelz1709]

Michael Mcclenaghan I had that reel a few years ago for a short time it was my first baitrunner reel and worked great I traded it along with something else for a more high end reel

[@gilbertsotelo7463]

Saragosa is where I draw the line. Badass reel. Happy for you. Looking forward to getting me a vanford.

[@frostizz2072]

Me with a 100$ and a 17$ combo slaying fish

[@HeySkipper]

Don’t need anything expensive to slay 👍🏼👍🏼

[@kongxiong6005]

honestly to me rods dont mean much but getting decent reels does. price range from 80-150 is good for reels. alot of these kastking, pissnfun, are pretty much garbage. they boast all these ballbearings and high drags but the truth is they are garbage. until they make reels in the 50-100 price range with usable drag and i say USABLE drag then i would consider throwing money in that market...most of those low end flashy reels have drag that goes from 5lb 10lbs 15lbs and 25lbs in half a dial spin...no thanks. garbage drag means increase chances of losing trophy fishes. i recommend people to shop in the $90-$150 price range.

[@tedsell1455]

I don't have anything interesting to Slay

[@tedsell1455]

@@kongxiong6005 so true most of my saltwater reel are 100 -200 range and work dependable 🐟

[@dischits]

i use a 80$ and my trout combo is literally 15 bucks~~Walmart has great fishing deals

[@markb1281]

Wow.wow. wow. This is so exciting, so I had to watch for less than 4 min.

[@ashwinsingh8318]

Well done. Awesome reel. Enjoy mate. 👍

[@davidroberts7213]

Hope you can keep up with your after fishing cleaning routine. I have just thrown away a Shimano reel (Catana) after a short time in use!!

[@kiblerjuergen5247]

There’s this guy in Spain who has been uploading fishing videos for almost 10 years now. All he ever uses are Stellas, 2000, 4000 and 5000. He has never, ever changed them and other than basic maintenance, they keep on going. And get this: He bought them at a used tackle shop in Japan! So those are probably 15+ year old reels! That’s how good Stellas are.

[@richarddeboer8934]

You must say the older Stella's you can ur Twinpowers

[@MrDstapleton77]

What month was this video taken. Great Video

[@derek56ace]

Nice reel. Trolling seems more fun that just drifting

[@royboy78501]

if you want to buy that reel with confidence and not be stressed about it. Get the reel, and all your other products insured with State Farm: Personal Articles Policy. Provide a receipt and get it covered. It even covers theft!

[@andrebrown777]

Hello skipper you are always putting out good contents and I liked all of them dot striped bass looks as if he gave you a good fight but I want to ask you a question wish saltwater heavy duty fishing reel you think is the best right now

[@phiology1983]

You deserve that reel bro. For all the work you put in. All the haters can hate. That Gumbo Looks delicious! Glad the family liked it.

[@raulcolmenero]

Guys calm down. This channel is only a part of this guy's legitimate business! He can probably write it off during tax season as well as the recording gear among other things. Good for you getting the best reel money can buy but I'd be terrified to loose it to be honest. I have about a 150 dollar Penn Spinfisher V that will probably last me a lifetime and that's just fine. It's a novelty like a first class plain ticket or a front row concert. Life is short. Treat yourself every once in a while

[@jayare6872]

Hey Skipper, have you tried fishing in Hawaii?

[@kayakandlandfishing2651]

If I’m spending anything over $500 I’m getting a van staal no way $1000fir a non sealed reel

[@Sheng_Wong]

Van Staals are super heavy tho

[@DimiS1978]

That's like saying you'd rather drive a tank than a Ferrari.

[@Sheng_Wong]

Dimi AHAHAHAHAHAHAH exactly. To be honest the water proofing makes no difference to me

[@kayakandlandfishing2651]

Van staal I have 6 and when you buy one you will never buy anything else and van staal is titanium so yes they are light

[@kayakandlandfishing2651]

The Stella is a 5 star reel in my mind but the price is off and for $500 you can buy a twin power or a van staal that is also a 5 star reel

[@PopleBackyardFarm]

beautiful fishing reel

[@seyongo]

That’s a fancy reel for sure! Would you recommend this reel for surf fishing? How this compares to Penn Slammer?

[@AngryFisherman]

Slammer 3 all day you can buy 3 at thsi price

[@seyongo]

I am a big fan of Penn, but was wondering if this reel was worth 3x price. I am very happy with spinfisher for now :(

[@AngryFisherman]

@@seyongo I use Penn and shimano and can never see myself buying one not worth the money in my mind if you have a spinfisher v or vi they are dam good reels

[@HeySkipper]

It will certainly work great for the surf! I think the stella is a very good all around reel. Very versatile. The penn is great mid range consumer priced reel for casting and leaving a bait on the bottom for fishing, other than that it is too heavy for my liking. Just my opinion

[@tunanorth]

@@HeySkipper Slammer III and Stellas are the same weight for the same line capacity. You somehow keep making the mistake that the model numbers indicate the same size between the brands.

[@fellascatch8205]

Hey brotha what line do I use for surf fishing ?

[@jinsu0504]

only set back is that shimano stops supporting/servicing reels 5 years after they discontinue their products,,,so now the 2019 stella's have discontinued the 2014 stellas, and previous users have until 2024 to fix their reels and after that, they become obsolete....such a huge investment. you expect these reels to outlive you, like the van staals...but no. I regret SO MUCH for buying them. sigh...should've bought the van staals as a life long investment.

[@jinsu0504]

are you getting the new shimano stella 2022?

[@johnstocks282]

I have a couple of Stella reels, my first, a Stella 4000, is 14 years old now and still running like new, I invested in a 14000 for pelagic fishing a few years ago without hesitation due to the quality and service my smaller one has given me.

[@jinsu0504]

what do you do to maintain your stellas like that? do you oil, take them apart yourself? shimano stops servicing them after 5 years...is it worth the investment.?

[@MrSpacemechanic]

Mmmm... The tri-hook? I thought you where against using that type of hook.

[@jimbo4612]

When trolling a spoon type lure on a spinning reel you should use a ball bearing swivel vs the clip. The spoon is gonna wobble and twist while trolling on just a clip causing uneven line lay wraps. This causes uneven pressure on the spool which can wear out spinning reel parts . Stella's are built extremely well but its an unnecessary risk to take. Second set up a spray bottle with reel cleaner and just give a spray or two and wipe down vs excessive cleaning. You can overkill your reel with love cleaning it to much removing important reel grease. A Shimano neoprene spin reel cover for about $12.00 is a great option as well so you can leave the reel on the rod and not stress about protection. Gumbo looks great, real brown roux cooked properly makes serious gumbo well done!

[@greygoat3251]

What is your opinion on shimano long casting reels for surf fishing?

[@Diego_Xander]

Hey Skipper i just wanted to let you know i’ve taken up spear fishing and have given up my ways of perch culling. That being said I think it’d be dope to see you try some spear fishing some time

[@Diego_Xander]

i put squidy bits on the tip of my spear too

[@inthebucketoutdoors3333]

Why you didn’t buy the C model?

[@ClaudeEBell]

What lure should I pick for a sunny morning

[@Moe572]

The stella and saltiga are essential for hardcore anglers here in the mediterranean who do shore jigging. You should try shore jigging on some species where you are at.

[@TJ-hd5ym]

I have an older one 2500 love it

[@starrystarrynight2844]

Wait till you tried the Daiwa Saltiga, these are big game saltwater reels.... Super strong aluminium alloy body, stainless steel machine cut spool, precision machine cut gears, ball bearings in every moving parts, Titanium bale arm. The maintenance is necessary due to the number of ball bearings in moving parts that is subjected to saltwater corrosion, especially the ball bearing line guide at the bale arm....

[@imthebestthingsincerice5122]

Btw can you do a vid explaining what finesse fishing is, what kind of gear you need and whats its purpose?

[@nighilkamalanathan9246]

Hey skipper what is the biggest fish you’ve caught

[@crazybird41]

Requesting an add on to your website: Hey Skipper recipes! 😊 Always looks amazing

[@HeySkipper]

Thanks for the suggestion! 😋

[@Willywado1973]

The mist I would spend on a combo is $200..that's my limit..I have the Penn fierce 3 ..6000 and the Penn pursuit 3..6000 and they work great, wonderful,awesome and they're amazing.

[@pablocarrillo6203]

Badass Stella bro but I think next you should try and Avet MXL Raptor that’s what we use a lot here in Texas

[@leebernard9787]

welcome to the club, using a stella feels completely different, the most important thing is you would have faith that it will work no matter what fish you fight.

[@preston1715]

Nice vid and nice reel

[@HeySkipper]

Thanks for watching Preston!

[@euphoriarealtygroup]

I went with a daiwa saltiga expedition 5500 , how do you compare these two?

[@maasai-]

Saltiga is a good reel too, but from what i read all over internet stella tends to survive more fights plus it’s easier for indvidual service.

[@euphoriarealtygroup]

@@maasai- easier to service yes, not sure about durability, saltiga is supposed to be more of a workhorse than Stella.

[@MC-rx5lt]

That fish soup looked amazing!

[@Versatyle1723]

Lucky! 22 inch striped bass keeper? In New Jersey we need 28 inch fish or buy a tag.

[@tomasstephen2728]

Yeah your dads eventually convinced you to get a stella thats pretty cool he must think your ready to own one im not there yet but will be soon keep up the good work love your channel from the UK peace bro lol

[@hilariobeltran1692]

You guys ship your baits to Hawaii?

[@ronmb81]

1:44 Thought you hated treble hooks?!

[@Vengeance0117]

😂

[@LINDRLST]

AGREED

[@rbmbernaldez9334]

Why did you get the 5000 reel model instead of the 4000?

[@simonsaysr1994]

I love shimano. I own the dc slx , the tranx 300 ,the calcutta 400b, and a shimano sierra. But honestly I love my daiwa bg 4500. Built like a tank and buttery smooth. Like you said the Stella is the luxury reel. I just can't spend that much on one reel. everytime I walk by it at nuese sports shop it always catches my eye. it does feel nice to fish with expensive gear. Gives you more confidence. But maybe one day

[@jinsu0504]

whats the point of owning all those shimanos if they will not servicing them after 5 years. they will all become garbage with no parts. right?

[@natureknows7413]

I'm new to fishing. im right handed which side should I reel in?

[@kalunvinka]

Stradic is my Stella.... I love you Stradic Never gonna give you up Never gonna let you down Never gonna run around and desert you Never gonna make you cry Never gonna say goodbye Never gonna tell a lie and hurt you

[@HeySkipper]

You know the rules and so do I!

[@sugiantoyusuf5229]

Sounds like Rick Astley.

[@Chi11iPino]

LOL, invite Rick to a fishing session and call is Rick Trolling

[@imthebestthingsincerice5122]

The Stradic FL is good reel for the money. Im a Daiwa Guy and i bought one but i can say for $200plus dollars. It has great features

[@imthebestthingsincerice5122]

The Stradic FL is good reel for the money. Im a Daiwa Guy and i bought one but i can say for $200plus dollars. It has great features

[@josetatis1903]

That stripper was a keeper what is the minimum size

[@alfredbenoit3796]

It shouldn't matter if it is a 1000 or a 50 dollar reel. You take care of it and keep it clean and serviced and it will serve you well for a long time. All my reels get cleaned after use and I have some Penn reels and some Daiwa reels that are just as good as my brand new Kast King and Penn reels.

[@xXSniperXx308]

What setup, pole/reel do you recommend for first time pier fishing in Myrtle Beach?

[@markb1281]

Myrtle beach

[@johnrawlings1561]

@@markb1281 Beach Mrtyle

[@yongjianren7239]

which website you buy from?

[@abishaifernandez1983]

Heard the Okuma Makaira is way better than the Stella?

[@dylanthrall9586]

What salt do u use for salting the baits Also most expensive reel I have is a $120 Penn warfare and got it 3 days after it came out

[@oskino8833]

How often do you change out your hooks?

[@Poopeepooo123]

I would buy a 75k boat but never a $1000+ fishing pole and or reel.

[@demitrimarlin2463]

Y’all are awesome

[@robertrobbins2023]

How does the Stella compare to a Penn Torque spinning reel?

[@dragonnetx]

You leave it around, I’m gonna steal it! I’m watching you.....😈

[@rejillesantv5706]

Lol hahaha

[@robertd8224]

Would love a $1000 reel someday. Suggestion since you are teaching beginners to fish you should set an example and always wear a PFD while out on the water in a boat.

[@enterthedragon5979]

Why didn't you buy the 2020 stella swc