Jackie Aina and the Tricky Ethics of Influencer Marketing

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[@ThatGirlWithAVoice]

“Luxury is not a political statement” 👏🏾👏🏾👏🏾 “consumerism is not a political statement” thank you, Kim!!!!

[@thedejabelle]

That part!!!

[@topea.6378]

I'm Nigerian and I was in Lagos during End Sars. I vividly remember what happened that night because I had friends that protested there and lived around the Lekki tollgate. And I remember the two weeks govt. imposed lockdown that followed. The scariest two weeks of my life - things that happened in our homes, our businesses (I lost a lot during that period but at least I'm alive). It was the tipping point that made me relocate from Nigeria, I just couldn't take it anymore. Some people are being really silly in their defence of this issue and I am not going to turn this into a diaspora war but some of you hmmmm......... To be Nigerian is to be in constant threat of violence by people that look like you, by Nigerian political elites that work for and are supported by post colonial capitalist interests. I don't care for the outrage tbh, people will do whatever they want to do and hindsight is always clearer than foresight. I don't know Jackie's intent so I can't speak about that but it is disheartening to see people become xenophobic in an attempt to support Jackie and dismiss the valid criticism she's getting from Nigerians online.

[@glencoco4444]

!!!

[@topea.6378]

"And other thing" (LOL) Even if she had been outspoken during the protests, I still think those "Soro Soke" candles were a bad idea. Nigeria has such a vibrant culture, you don't even have to be Nigerian to know this. We're the largest black nation in the world and we have over 200 languages. - She could have done a collection inspired by Adire fabric, recreating the textile patterns from artisans on the candles; - She could have done a collection inspired by Yoruba mythology - Osun, Ifa, Esu etc. - She could have even created something inspired by Benin bronzes and Nsibidi symbols. I'm not sure why Soro Soke was the first thing that popped into her head.

[@loveheals6184]

Tope, I'm Ghanaian w/ some Nigerian ancestry and lived there for part of my childhood. The last time I was in Nigeria was before these events. I'm so sorry for all the traumatic events that led to your leaving. I'm horrified by what has been transpiring in general. The last few years on 1st October, I communicated via WhatsApp to share my prayers and hopes for Naija and her people. But before and after, I'd weep. The corruption, exploitation of ethnic, religious differences are a microcosm of what's plaguing the continent. The enemies from without find literal and figurative purchase for their crimes by the enemies within and the masses suffer. I send good intentions and prayers for health and peace your way - it's no small thing to leave home. After independence (such as it is), many of our folks returned to build. Even in cases of the brain drain, children of such folk left the West for some place on the continent again to build and contribute. This wasn't/isn't without the class or sometimes ideological issues, but most wanted progress. Especially those who by choice or circumstance never left. The indomitable spirit, innovation, profound faith in The Divine, hard work and perseverance as habit has been their norm. Leaving home under such circumstances is heartbreaking. I continue to believe, hope and trust that Nigeria and Africa shall thrive despite all efforts of bad actors. May joy, mutual support and harmony be the characteristics of Nigerian community you have wherever you are.

[@topea.6378]

@@loveheals6184 thank you 🙏🏾🌘

[@loveheals6184]

@@topea.6378 , you're very welcome 🙏🏿🤗❤

[@mmikiogt54]

I struggle to balance my thoughts on Jackie, because on one hand, in comparison to her white beauty community peers she definitely gets her feet held to the fire a whole lot more and so much more is expected from her. Also society can't wait to humble successful black women. And then on the other hand, where there are valid criticisms or concerns raised to her, she handles it so messy.

[@dionysus9876]

This is accurate to how I feel also, well said.

[@MsLiberianLady]

Thankkk u I love this comment

[@lifeasjam515]

Agree with this so much!

[@brieoliver]

My EXACT thoughts. I get very protective of Jackie for this very reason. She's the only Black woman to break through on YT as a beauty influencer and folks love to tear her down. But...she made a huge error. Will I be dog piling on her? Absolutely not. But I understand the anger and I hope Jackie is mindful of this moving forward.

[@aylamoss3153]

@@tondaniraluswinga2590 We sell “I can’t breathe” on shirts,socks, shoes ,pants what’s the difference from a candle

[@nerdygirltravels]

I'm just reading through some of the comments and let me just say- just because you (whether your Nigerian, Yoruba, Black in general or otherwise) are not outraged does not mean someone else's hurt/rage/response is worthy of being belittled or referenced as "faux outrage".

[@Mary-eo9pd]

I've watched "Black Girls Deserve More Than Luxury" five or six times, it's one of the best messages I've heard on For Harriet BECAUSE I see so much of my culture in that video as well. I think about so often how as a child of immigrant parents, who worked so hard to pull themselves up from nothing, the part where if my family has a bad day, we're all broke again. It's so true, it resonates with how nervous I am with money so badly. It has nothing to do with material possessions or "nice things", it's about having equity and being able to be comfortable without thinking you're gonna be miserable if you can't keep up. Just wanted to write how much I appreciated it, so thank you. I liked your commentary for this topic as well.

[@Zikomo7]

I THINK (strong emphasis on think) is that BGDMTL was willfully misunderstood because luxury is the goal. Soft girl. Hypergamy. Feminist. So on and so forth. All different ways of expressing the ideal. So insinuating that there’s more beyond that annoyed a lot of people

[@Mary-eo9pd]

@@Zikomo7 you're so right, I think people might have felt too self conscious and experienced a lot of cognitive dissonance and misunderstood.

[@PrincessYonna1]

@@Zikomo7 what’s the more beyond that ?

[@Zikomo7]

@@PrincessYonna1 whatever you want. Ex, there’s nothing soft or easy about motherhood but some women aspire to it. I think we should aspire to freedom. Some women (like me) enjoy working, teaching, and building something that helps others. It’s about fulfillment. Learning who you are at your core and shaping your reality as best you can to fit that

[@Mimi-ze2ye]

@@PrincessYonna1 I'm surprised she's supporting black girl luxury when she was the main one scrutinizing it in the past by calling it classist.

[@tmarie69]

I just wanna say you have been coming with the content Kim!!! And you look like you’re having fun. Thank you for all the uploads!

[@tembelamgandela811]

Facts

[@breanaarabia538]

Yes! I've been so happy to see all the content! and Kim is looking spectacular ❤️

[@kaligirwanamahoro9921]

we're blessed truly

[@paularogo9865]

It's been so fun!

[@BrittneySharde15]

Yesssss

[@YouTuberOnlineNow]

Some people in marginalized groups think empowerment is inclusion and participating in institutions and systems (that we were once excluded from) however many of these very institutions and systems are dangerous and need to be reworked. Getting a seat at the table is great but not every table has a good foundation.

[@scottrogue946]

I think they call it ”predatory inclusion” and it’s a tricky thing to spot especially if you just want to be included.

[@urgunnaluvmeh]

THIS! I don’t see why this is so difficult for many to understand. Kanye has been speaking on this for a long time. And I hate to use him as an example because he’s probably the worst messenger, but he’s mentioned this very thing in layman’s terms. We freed ourselves from the literal shackles just to fight to be under the shackles of institutions and systems that were not meant for us. A catch 22.

[@msdiva]

THIS right here! You said a word.

[@happygucci5094]

THIS

[@Keyanna22Taylor]

This Is The Best Comment I’ve Seen

[@Chuuzus]

jackie aina using one of the rally where people died from during the end sars movement in Nigeria to sell candles is just very wrong

[@JP-br4mx]

It wasn’t even vigil candles

[@EspritsFantomes]

It’s appalling

[@yyunqu6n]

Money makes most people lose touch with reality, doesn’t matter the race.

[@rutho.6282]

Bingo

[@westworlds]

thank you for talking on class struggles. Too many Americans get wrapped up in the culuture war stuff not realzing that it something our "leaders" do on prupose so we don't realize the problem is not (always) specfically one another, it's the SYSTEM and we need to acknowlege class. It's not JUST about race, gender, sexuality, etc. The bread and butter stuff comes down to class struggles more often then not

[@heloisecharleon5441]

You are absolutely right. Race and gender differences tend to exacerbate class injustices.

[@LoveSierraAnastasia]

Jackie doesn't ever really apologize which is my issue with her. She calls everyone out all the time then someone calls her out then she blocks them🙄 save it

[@k.h.a.l.i.l.]

she's wrong bc she never apologizes and now that she has, she shouldn't apologize? 🤔

[@k.h.a.l.i.l.]

@@tondaniraluswinga2590 and most nigerians I know! love them, married one but yeah them apologies come far and few between lol

[@loveheals6184]

@@k.h.a.l.i.l. hell of a generalization. If you're Muslim, based on your name, should I project your narrow-minded, confirmation-bias filled anecdote on the faith of a billion adherents? Or if you're not, smear another group saying, they just name their kids without research. No. I'm Muslim and know respectful & disrespectful people of various religions and cultures.

[@loveheals6184]

Anya, excellent point. She's had a habit of problematic words and deeds with little accountability or remorse. It's disappointing because she turned herself from someone I'd gladly support into an embarrassment who only has "remorse" or a "conscience" to the extent that she loses money as a consequence.

[@loveheals6184]

@@tondaniraluswinga2590 , dang. That's upsetting cos I'd hope there'd be some accountability with those who fervently support her. Mutual respect and care should be part of the relationship with our faves.

[@VibrantVenus]

The day this happened I listened to a twitter spaces where Nigerians were recounting their experiences during the end sars movement. It was truly heartbreaking & familiar given America's policing. Just horrible, violent, & traumatic. What's even grimier about this situation is I don't think Jackie did this unintentionally. There's absolutely no way (in my mind) she didn't consider this being a possible outcome. She's not uneducated & she's done so much championing for black women in the beauty guru space. I think she did this on purpose to create buzz. She's had some questionable moments/scandals in the past, but this is very shocking for me to see as a fan of hers. I always thought she'd have a bit more morality than her beauty guru counterparts.😞

[@shaijohnson2433]

I think the same thing there is no way she thought this was going to play out in a positive way. She’s college educated she had to know it was going to back fire imagine a blm candle ain’t no way people going let that slide as a simple mistake.

[@keepingitkianatural]

Education and common sense are not the same. I think she was trying to do some BLM corporate style solidarity and it back fired. This was along the same lines as pride colored merch during Pride month. It was tone def and opportunistic. I'm not sure how this could have been planned outrage, since this in no way helped her. People make mistakes. It's up to Nigerians to forgive her, I can't even pretend to care about this.

[@sweetieney276]

@@keepingitkianatural ESPECIALLY because it was trying to be a BLM thing is why it's such a nasty thing she did. Soro Soke can go on t-shirts I'm sure. But candles?? Candles within a theme of celebration when the words symbolize the unwarranted murder of unarmed protesters? She did know better, she just did not care.

[@vannellope6053]

For the people saying "it's not that deep" clearly don't get what happened during the END SARS protest. My siblings and I were in Canada and our parents were back home, and our home was close to where the protest and shootings happened. You loose a part of yourself when you have to keep calling and texting to make sure everyone is okay, and calling friends who were at the protest to make sure they're alive. A friend of mine lost her best friend at the protest, and his family was lucky to have been able to bury a physical body (the army literally took away people who they sh**t. Jackie should have done her research, what does Soro Soke have to do with Owambe? It is clear that she only cares about Nigeria and her culture when it benefits her, and she should be very ashamed of herself. She can eat her apology because she clearly doesn't mean it, and Nigerians do not need it either.

[@keepingitkianatural]

This woman could a fix herself to a cross in atonement and you'd say " sHE cAN eAt HEr ApoloGY" . What she helped create was offensive and wrong but after she apologized.... atp what do yall want from her?

[@steff6146]

@@keepingitkianatural She can eat her apology because she shouldn’t have done it in the first place. That’s why I frankly don’t care. Her apology is not genuine. She didn’t care about Soro Soke when the diaspora + Nigerians at home were BEGGING her to raise awareness about EndSars and she acted like it was a chore. She didn’t think about the impact when she conceived the idea, created the packaging, designed the marketing, posted it online? At her big age of 35? We are not required to accept any apology. Jackie doesn’t have to crucify herself, but we don’t have to accept her weak ass apology either. I’m not going to feel bad for her when people died. She’ll be rich whether or not people accept her apology.

[@ruffey1748]

6:50 - thank you Kim. Luxury is not Liberation when it comes to Black folks and their political, social condition.

[@butterflygirl01]

So do something about it . If this political social condition is going to be permanent why do y’all keep having black children

[@theghostofumarskoolishere.4632]

It literally isn’t a political movement literally bw in luxury doesn’t care about politics

[@thawabalh]

KNF stay feeding us QUALITY CONTENT day in and day out!!

[@pinky15ification]

I definitely think it's a class issues as well. Most Nigerians we've seen Jackie put on the her socials are not poor and are like likely to be affect by SARS/police brutality

[@niratomas579]

This is very interesting to me because you’ll hear Black people talk about generational wealth, and building wealth but yet, we also have an aversion to wealth when we see it!

[@louisekibirige1167]

@@niratomas579 wealth that is not reinvested in the community ildoesnt serve black people. To be a USD billionaire in Nigeria and not spread that wealth to people at the bottom end of the economic ladder is extreme greed. It's western capitalist ideology that's been adopted and recyled by ethnic communities. Now if someone's goal in life is to be rich that's their choice. But don't pretend to be about uplifting black people if you're just out for fame and money

[@Nikki-ks6wi]

Girl that luxury video is my ALL TIME FAVORITE! I don’t buy luxury items but I enjoy my luxury free time as my gift to myself. You said it and it was truth!

[@quelquun2018]

Ok my case, it’s the no kids/ no man free time. BLISS

[@justjanies]

This video is so tastefully executed holding an influencer accountable while respecting their contribution to the culture.

[@imaraoctavia]

I’m just gonna say, I’m not Nigerian, so I can’t speak on the hurt that that community feels. That being said, how’s she using the aesthetics, but people in Nigeria can’t even buy the candles?! I think she should fix that issue as well EDIT: I didn’t call anybody poor. I know that there are a range of economic situations in every country. I’m talking about JA not shipping to Nigeria, which is clarified in the thread. I admit I could’ve been clearer about it in my original post. Someone has also reminded me that she doesn’t ship anywhere, but the US right now. It’s a valid point, and I hope that she’ll work with Sephora to broaden where the candles ship.

[@moustik31]

Good point!

[@pri2x0x]

wait Nigerians cant even buy the products that their culture was utilized for??!

[@azariazulu]

@@ayeeshahm9078 To you. The point still remains

[@siri5628]

​@@ayeeshahm9078 I'm Nigerian, and it is a big deal. It is extremely hurtful for her to try to make a quick buck off of the pains of the people she refused to speak up for when they reached out to her. "Owambe", "Soro soke" and "luxury" shouldn't even be used together. The deaths that occurred in the ENDSARS movement are still fresh in the hearts of Nigerians and it is disgraceful and insensitive for her to try to commercialize it, maybe she'll even attempt to patent the phrase; who knows? I don't want to mention names, but imagine someone who refused to support the BLM movement, releasing an "I can't breathe" luxury candles line, and then placing it on a website that AA can't even access. It's giving vulture/"I only support when I benefit" vibes.

[@donwade9800]

@@siri5628 exactly!

[@rosaswan2323]

just watched NappyHeadedJojoba's video about this! both of you are so fun to listen to and full of thoughtful, engaging takes.

[@Laura-vl6db]

I’m glad you talked about how we exploit ourselves when we try to get into college. It could be our race, bullying, our sexuality.. anything. Those of us who have applied to college knows this tactic and projecting oneself as a phoenix is the best way to get into white spaces. People don’t realize that and are ashamed to admit it. Glad you brought it up.

[@bellabukuru]

I have a HARD time believing that from Jacki aina. She’s usually so well spoken and really smart. Using oppression to sell.. It is such an obvious thing NOT to do. Even kids could understand. I’m so confused about this situation. Jackie i was rooting for you

[@msmiami212]

Right. It’s deeply out of character. Speak UP has been trending over these years though, it’s possible it was something she could translate easily and felt it was empowering. Being able to miss the whole EndSars connection just shows the level of disconnect her privilege allows.

[@bellabukuru]

@@msmiami212 yeah maybe there’s truly a character trait of being problematic amongst these beauty gurus. I stood by her when she said that as an influencer she cannot speak about everything and has the right to be ignorant like everybody but there’s a difference between not speaking up and using people’s trauma to sell

[@CocoaCookies_]

Well she did it. It’s her business and she let this happen. Now she has to face the consequences.

[@louise-yo7kz]

This is a very good breakdown. To whom much is given, much is expected

[@oritsela]

I'm Nigerian and I am appalled at Jackie. She wasn't even donating the profits, not that that would make it ok. She knows better and I'm not tryna hear her apology tbh.

[@rutho.6282]

Sameee

[@Alexis-wp7tf]

I am really curious to know how this was presented in meetings before production. Not only is it disrespectful, it is just so odd to me to go that route. I'm sure there are so many phrases/sayings or other things of positive cultural significance within Nigerian culture that could have been used. WHAT WAS THE REASON JACKIE??!!

[@sedi2066]

That's the thing lol the actual process prior to it even coming out WHAT THE F were they thinking !? Honestly

[@MissAngie25]

I don’t think she understood the meaning of it. I honestly think that she just went “Google? Top 10 Nigerian slogans” and just went with what came up. No thought was behind it. I mean how else could you make sense of this?! Marrying that phrase with a luxury item, is the equivalent of a Jewish woman marrying a Nazi, it doesn’t work.

[@Nobody-wd6ci]

Exactly the danm candle could've been named jollof rice or lagos for all we care ,why thread on such a slippery and painful slope ?

[@Alexis-wp7tf]

@@Nobody-wd6ci lmao seriously!

[@madjoabutterfly]

@@Nobody-wd6ci bet Jackie who is half Nigerian may have known the controversy of a soro soko candle and just went along with it for outrage marketing! After being begged to speak out on SARS when she did part of her IG post included a mock up perfume bottle with "End SARS eau de protests!" SMH lol it was so whack & insensitive..

[@crownofeunoia1907]

I will never take away what Jackie Aina what she did for the makeup industry, but I think we need to stop ignoring Jackie has shown that her activism only matters when it’s suitable for her since she hit it big. Don’t forget how she refused to say anything about the Rich Lives Matters thing with Too Faced because she had a complexion line with them. Or that she copyright struck Petty Paige when Paige called her out for not clearly labeling affiliation codes in a kind manner then months later made a false fraud accusation against Paige for no reason. Then how she dragged Juvia’s Place for thanking J* for his review, falsely accusing the owner for sending him PR when she didn’t and accused her for shunning black influencers but never apologized when the owner was gong to announce her first collab with a black influencer just before that blow up happened. Then Jackie agrees to do a palette with Anastasia Beverly Hill when Norvina was literally one of J*’s pals and had a long history not working with beauty gurus of color until Jackie and still have bad shade ranges for darker skinned folks at times. But this Sore Soko candle is worse than those incidents because Jackie blocked Nigerians who asked for her support during the EndSARS movement and only said something when the backlash didn’t go away (and she used the Soro Soke phrase back then so she absolutely knew the context of that phrase). Then she does this? At a certain point, we have to stop making excuses for Jackie. I can’t support someone who made their whole brand around inclusion and activism for them to use it when it seems fit. And I can’t really support anyone who does these slights towards a community that are her biggest fans and supports several times with no change. I know people are saying “well the White influencers get away with everything”but they are not getting that it’s a problem that needs to be rectified. We don’t need emulate white people who is okay with racism, sexism and predatory behavior of all kinds.

[@idawilcox5275]

wow this is sad - Thank you for breaking it down. There are other black artist and influencers they do this very thing and we the people need to call them out on the bull. And stop allowing them to get away with it on top of profiting off of it.

[@keepingitkianatural]

The CEO of Juvia's place said Jackie slept with married man. Actually go back and check the facts because that Juvia Place debacle was the direct result of Juvia's Place's CEO being unhinged. I don't support Juvia's Place to this day because of the misogyny and slutshaming directed at Jackie by JP's CEO. Throwing that incident to discredit JA is very .... odd.

[@crownofeunoia1907]

@@keepingitkianatural I advise you look that incident over. Juvia’s Place’s owner was not unproblematic but Jackie caused that drama first then the Juvia’s Place’s owner went out of line with that when Jackie caused a lot of outrage towards her. Both were wrong but Jackie attacked her for no reason first.

[@TheFallonCarrington]

Finally somebody gets it! I’ve been seen Jackie scam aina for who she truest is

[@jayjackson4766]

@@crownofeunoia1907 Jackie is not the only one who had an issue with juvias place though, multiple black influencers spoke out against that brand and basically co signed what Jackie said.

[@LolahJ]

Thank you so much Kim for the video! For the people saying, “it’s not that deep and why are people being overly sensitive”. Well, It’s easy for you to say because you’re not affected! It’s all about educating yourself on the issue then you can understand why people are outraged. No one was expecting her to speak up, she is not an activist or the spokes person on behalf of the Nigerian community. But she didn’t when the end sars movement was happening, she instead blocked people that were looking to her to lend a voice. It was all about using her platform to spread awareness on the brutal killings going on in Nigeria for someone who claims to be Nigerian and has had no issues calling out people and brands in the past. However “Soro soke” has been tied to the incident that took place Oct 20th 2020 because a lot of people lost their lives for standing up and peacefully protesting which literally created a shift. So for someone like Jackie Aina, who was on social media, well aware because she went on a blocking spree, saw everything that happened and the news from Nigeria? She knew better!

[@robyns6343]

I think it would be interesting to analyze this situation with Fanon in mind. In his book on the Algerian révolution (don't know the english title, sorry), he wrote about his experience in a Congress gathering black people from across the world (US, Gabon, etc). He expressed how race does not negate class and national interests and questions (meaning : Black Americans don't have to solve the same issues as a Nigerian basically). In this regard, this situation highlights how diaspora has to know its place, and be careful not to have a purely aesthetical relation to their origins whilst people still there have to lead the political battle. Sorry if it wasn't clear, it's just a vague thought. I do think that Fanon foreshadowed and exposed clearly those issues.

[@NeoFowler]

Perfect!

[@NeoFowler]

Please post name of book

[@robyns6343]

@@NeoFowler sorry for the late answer, youtube hadn't notified me. It seems that the English version of the book is titled "A Dying Colonialism". The French version was first named "L'an V de la révolution algérienne" then re-titled Sociologie d'une révolution, if you also want the French text. Hope you enjoy !

[@candygirl20048]

Yes!

[@kkelseym]

For a little minute I was a fan of Jackie but I started feeling iffy about her after seeing her reply to a comment in one of her makeup videos where someone commented that people can't really afford the "luxury" brands she uses (now it was just in a joking, casual manner, crying emoji and all) and she responded rather rudely that people buy some other luxury brand and all the comments after were like "If we can't afford Brand A, what makes you think we can afford Brand B??" I feel like Jackie just forgot she came up from essentially no money and now she's just obsessed with money and luxury and lost all connection with reality.

[@camarathomas6552]

Your content has been so on point! All videos have been watched lately from you!

[@MichelleNgome]

I had no idea who Jackie was prior to this incidents. However, I must say the bigger issue is the cultural disconnect and her influencer status just heightens it. There's a lot to say about this, but I think if she created a full campaign, storytelling, with the launch it would have provided greater context. The words have positive meaning but the End SARS movement is too dynamic which is why people called her out.

[@mak28busted]

That's actually a better idea 💡

[@fundash5124]

In my opinion it is true what the second girl spoke about, that people who parents came from another country the children (meaning the first generation and upwards) majority of the times want to be part of the culture that they parents came from but they don't really try to know anything about it, they just call themself that.

[@donwade9800]

Ok but having Sòrò Sókè right next to No wahala and Soft life in your product line is a WILD choice... I can't fathom the level of storytelling that would be required to make it make sense

[@MichelleNgome]

@@donwade9800 I agree! But as it was stated these words were in use prior to the End SARS movement. There are a few ways she could have spun this, but she chose glam over consciousness when both can be done.

[@abi010390]

@@MichelleNgome yes but those words no longer have the same meaning the same, the same with the statements from the BLM movement “I can’t breathe” and “Say her name”

[@pepperoni1208]

I’m Nigerian. This is weird lol. I just saw the tiktok and I said to myself: “No She did not name her candle SORO SOKE” I still get PTSD from watching the End SARS protest so..just wow. I think it’s valid that people are concerned about that. I don’t know what she was trying to achieve but as a Nigerian I feel like it was a bit greedy of her to try to make money off of something she never even fully (publicly) supported. Business is business but it just isn’t ethical or even intelligent to act like there isn’t going to be an emotional response to ‘SORO SOKE’ as a name for a candle line, clothing line, whatever she’s selling. She shouldn’t act surprised, it literally means Speak Up. She should’ve explained what we need to speak up about. What’s the context?? What’s this candle even about? Sorry just asking cuz I don’t get it lol.

[@DEEDEE7634]

Whew! You broke this down so well. Thank you

[@701kimmie]

Jackie will be ok. She made an"Americanah" mistake. She's human and I'm sure she'll learn from this.

[@Noise_floorxx]

Girl bye. She's been blocking people for years from asking Simple questions regarding her ethics

[@taylornicolehartman]

You’re just the best! 👏🏽👏🏽👏🏽👏🏽👏🏽 always on point.

[@Simsfunmodel132]

Kim is ONNNN ITTTT with the content!!!!!

[@Wura18]

I don’t think it matters if she said didn’t say anything during endsars, she shouldn’t have named her candle that ever.

[@Tugm2]

I immediately thought of your post on black women in luxury when this story came out. This "movement" or "trend" will burn itself out because no matter how well these black women play dress up, the reality of being a black woman within a patriarchal and racist society will always catch up with them no matter how much personal work they think they have done to escape by being beautiful, rich and respectable.

[@mc2383]

Nothing will burn out. It just evolves with the times. This luxury movement has been around since the 60's. It was just limited to pictures and articles in magazines. Ebony, Jet, and Essence magazine were staples on the coffee tables of many black households. Social media has just taken over and given individuals the opportunity to flex on the 'gram.

[@PrincessYonna1]

And that shouldn’t be their first worry everyday they wake up. All of that is bm’s fight and they aren’t going to fight or fix anything and 60% of bw are tired. If everyone else can wake up carefree so can bw, the ones that want to

[@sodamnsexy16]

@@PrincessYonna1 log off sis

[@fin4008]

@@PrincessYonna1 this❤️

[@pisceanbeauty2503]

@@PrincessYonna1 You’re just sticking your head in the sand. These issues will affect you whether you want to think about them or not. Also, it should be black women’s business when black women are being mistreated and oppressed. I don’t get this mindset that it is somehow empowering for black women to not care about other black women. Stop parroting influencer talking points and think for yourself.

[@Reina595]

Damn… really enjoyed how your unpacked how we selectively use our various marginalized identities to access power.

[@LethalLemonLime]

I don't know about Jackie but the majority of my family lives in Nigeria and the some of the family that doesn't live in Nigeria, was born and raised in Nigeria and left Nigeria as an adult, like my parents. Maybe it's because of my personality but if I was an influencer that was going to make a line based on my Nigerian heritage I would be contacting my family members, I would fly to Nigeria, I would learn about modern life and current issues in Nigeria. I would get help from my family and Nigerian advisors in the naming of my products. It just seems like she did this without any help or advise from actual Nigerians in Nigeria which is such a misstep when she has the resources available to do it right!

[@madjoabutterfly]

Ya reaching out to family back home and her going back to Nigeria to research before this problematic candle line would've been good. But Jackie's dad is Nigerian, her mom black American and read of history of abuse and he wasn't around much when she was growing up. And she didn't identify as Nigerian until recent years and her fiance Ghanaian etc.

[@DayoA1]

She did not need to go to Nigeria or consult her Nigerian family! A simple research and good advisers would have been enough! I don't think she understood that soro soke is not a "culture"

[@shannacollins8371]

You’ve articulated my feelings about Black women and luxury perfectly that I didn’t yet have the words for. Yes, yes, yes.

[@butterflygirl01]

They for sure keep themselves put together and feminine

[@Cuttypie201]

Well said and well put together.

[@noellegardner9800]

It’s the complete honesty and self reflection for me 💅🏾✨👏🏾👏🏾👏🏾👏🏾

[@princeofcats7822]

Dig deeper, there is much more of this behavior from her.

[@samacha9055]

Let us know if you get blocked! 🤣

[@whisperywind8768]

😂😂😂

[@TransformingJo]

Love, love, LOVE your commentary @7:15

[@el-lr1kj]

Paid more attention to your makeup and eyeshadow today, beautiful!

[@ayemiksenoj5254]

In this day and age I refuse to believe people, especially those with money, influence, status, and a platform don't know what they're doing and the harm they cause. I also refuse to believe their apologies are genuine and they didn't do what they did for the press and likes.

[@heididiaaz2174]

Patiently waiting for you to do an updated pop girl pyramid video or review Renaissance 😌

[@neeishaabeeshaa]

She definitely did speak on end Sars so idk why they are saying she didn't...... I'm not Nigerian so.i can't say they shouldn't be mad but don't lie on her

[@smarti1144]

Yeah I thought she did as well but the comments made me question my memory. Maybe she didn't speak up enough? Maybe she didn't say the right things? I remember Beyoncé having a post about supporting financially and they are her up. We don't need your money and the like. After that, if you're not in the struggle maybe you shouldn't be speaking too much on it. But you can offer your platform to someone else and pass the mic to them.

[@neeishaabeeshaa]

@@smarti1144 yeah it's sad that people live on the internet celebrities and influencers can never do enough to make some of these people happy. If I was Nigerian I would have made this a time to let the world become more aware of what it means and also would have asked Jackie to allocate funds to help the families that lost people to the cause but I guess that's too much like right as my meadea would say

[@FromMiamiWithLuv]

She did, people were mad that she didn't speak up as fast as they wanted-- even though she admitted she did not know. Twitter failed the Sars Movement, because people were posting, but it didn't trend in America, so many in America were unaware of escalations in attacks.

[@neeishaabeeshaa]

@@FromMiamiWithLuv I remember that. I think some forget anerican news is global and it has huge impact on the world the same can't be said for other countries sadly

[@anne-lauriejean-louis2071]

Maybe I’m wrong. But we ask a lot of black influencers. We asked them to be politically aware, socially aware, influential, entertaining and an myriad of other things. Like black influencers can’t just be. Everything they do is watched criticized and there are never room to be anything less than perfect. I feel like it’s a burden that other races don’t have to deal it. White women can just create whatever, be carefree and shallow.

[@niratomas579]

And I think that burden makes them very performative rather than actually coming from the heart when they’re ready to say- apologize!

[@donwade9800]

No one's stopping Jackie from creating her products.... it's not too much to ask her not to use people's tragedy as a fun gimmick for her product. And if she won't join her voice to the struggle then she deserves every bit of criticism she gets 🤷‍♀️. She doesn't get to dictate how people she turned her back towards react to her actions

[@scottrogue946]

I think this is more so prevalent for BW creators. I say this because I feel that BW are taught to take care of everyone else’s needs and be a cheerleader for everyone else but themselves. BW have one obligation and it’s to themselves. I say this as a BM who has sisters and values the BW in our community.

[@45suad]

This is simply not true. White people are called out all the time when they misappropriate, when their dishonest, and so forth but the white apparatus protects them because they’ve normalized that form of cruelty and harm. When black people are holding each other accountable its not asking too much. It’s asking our people to not mistreat us in the same way. I’m sick of the white ppl do it so why can’t we excuse! We need to do better for each other. Jackie has been vocal about the ways black women are marginalized in the beauty space and then she goes and does this it’s a slap in the face.

[@CocoaCookies_]

I don’t think you’re wrong for thinking this at all. But unfortunately, we don’t live in that kind of world where Black people can just be oblivious to certain things like white people can. And no amount of wishing and being mad about that is going my to change that reality. Jackie is facing valid criticism, particularly from Nigerian community (who is most intimately affected by her marketing faux pas), just like other Black influencers and celebrities that are silent about Black issues but don’t hesitate to use those same issues to make profit. Despite this backlash, i don’t think this will ruin her. She isn’t being cancelled. She’s just being criticized. And like most things, this will pass and people will forget about it.

[@GreatGospel97]

I think it’s more an issue of her just being a first gen immigrant-a half immigrant at that, and that’s no shade but not having two parents of the immigrant experience further exacerbates this issue…and I say this as a first gen immigrant myself (both parents from the same nation). Because of that, you’re gonna miss things and just possibly not have as nuanced a take as people from the country would. To that end I think it’s also important to see why she may lean more into luxury…especially as a kid of immigrants. Your parent(s) sacrificed everything and now you’ve made it made it, flexing seems appropriate in this sense. I agree about the nuance of politics with luxury, and I can’t fault Jackie for it, and luxury just isn’t my speed, or many other peoples (but we’d be remiss if we acted like she didn’t have part to play in the mainstream rise in popularity of perfumes and luxury consumption by black women. I find that interesting). I also wanna say, it’s no longer 2018, I’m no longer 20, I no longer see an apology and say, “this is bs they’re just doing it cause xyz…” I have no space to say that that well written apology was fake-cause if she didn’t issue one it’d be a problem. I follow Jackie but I don’t really pay attention to her (nor do I pay attention to Instagram in general). What I do see her leaning into (luxury, “luxury”, and scents, etc.) doesn’t entice me, but I would be lying if I said that this is what I usually see and expect from this group of first gen women. Jackie has flown too close to the sun several times and unfortunately we have to bare witness to it. We’d be remiss not to recognize her impact but we’d be equally as remiss not to acknowledge her missteps and her occasional loud and (unfortunately) wrong behaviors. Hope she bounces back without too much strife as her white peers have. Also Kim that Luxury video is the shit, man. Loved the hell out of it because yeah, it hit the nail on the head. As my Haitian ass parents would say, “if I unplugged the internet” what would happen to your luxury?

[@creamysmoothpopicongod]

I do admire your passion when speaking its refreshing

[@Pinkest1988]

Also, expecting activism frm ppl tht are not activists is what set ppl up for disappointment. Thts not her brand. She's and influencer, not a politician. Yea she has the visibility tht gives her the audience to shed light on these topics...but, her brand is beauty. Expect her to talk abt tht.

[@niratomas579]

I completely agree! Her activism is different from let’s say the activists of BLM! She’s in the beauty industry so that’s gonna look different! I do want people to use their talent, art and career to advocate for those things! When Jackie Aina called out makeup brands for not having darker shades… that’s her contribution/ her form of activism!

[@butterflygirl01]

Black women expect every other single black women on the face of this earth to be a activist and politician.

[@steff6146]

@@butterflygirl01 I dont. But if you know you’re not an activist or politician, you can’t also be a beauty influencer using political slogans for a friggin candle.

[@TheFallonCarrington]

@@niratomas579 she is a beauty influencer but she sells candles ?

[@niratomas579]

@@TheFallonCarrington Which highlights my point even more: She’s not an activist!🤷🏽‍♀️

[@snowwhite5405]

I feel like if Jackie was empowering enough other Nigerians in her company, not just rich ones, this wouldn’t have happened. You empower people as an employer by hiring them and collaborating with other small businesses. Not by just theming things after a culture, even if it is from your culture. Why not work with Nigerian Farmers or artisans for some component of this candle?? Yknow? Could’ve done a lot, legitimately, to empower other Nigerians.

[@whisperywind8768]

This is true

[@niratomas579]

Maybe that’ll be the next phase!

[@dlapikin]

It really wasn’t about empowerment. There was a massacre during the endsars protest. People died, not tens, hundreds… people were begging her to speak up but she chose to block them and basically ignored the whole thing; only to come back around and use their struggle to sell candles.

[@minimee01233]

The people who keep bringing up the black girls in luxury video either didn’t watch the whole thing or just have low comprehension skills 🤷🏾‍♀️ It’s one of my favorite videos of yours to date

[@misstara322]

I love Jackie and I'm proud of her. She's not perfect-- none of us are. I thought her apology was classy, but y'all carry on.

[@MindHeartBodySoul]

😂The luxury consumer quick speech. Love your humor.

[@patricehrabowskie9855]

They missed the mark on this one but as long as it doesn’t happen again then she got the message and the lesson. I ride hard for Jackie she isn’t perfect but she tries. She really does and that’s all I can ask for. Business and politics don’t go together well I think this is a lesson we are learning as of NOW.

[@AndSoWeLaughed]

I am not Nigerian and cannot speak for others who have seen pain during this time. But I do have conflicting thoughts. I like that Jackie, a black woman is giving the white influencers a run for their money and she’s always championed diversity of all kinds - religion, race, ethnicity, body size. But I officially stopped following her when I saw she was besties with scammers. Not for me. I still sometimes check out her content because again, she’s always championed black women. This seems to be a learning curve and could’ve sparked real conversation for change. And I don’t know that it has done? (However, because of it I’ve gone an learned more about SARS for sure!) at first, I thought, okay what’s the big issue? Of course she knew what those words meant in this climate. That’s why she chose them, surely! She’s trying to bring light to these issues, using her platform and it’s Nigerian saying first and foremost before these incidents. I even thought, she’s clearly giving the proceeds to the movement! But from reading the comments… it doesn’t seem like it. It could’ve done with a proper campaign - a social justice campaign even. Someone else said it in the comments, some storytelling, the background, the movement and why she’s named it that way. As a Brit, I’ve been so shocked at some African-American mercy that say “I can’t breathe” or the more appealing “say her name”. I thought they were on the same line, as a sort of empowering message, but I still can’t look past it, because, I too still catch myself falling on my words after I’ve said “get your foot off my neck” or something of those lose because it was a saying FIRST before George Floyd. So I do understand, Nigerians point of view a lot clearer. Language is powerful and we shouldn’t abuse it, especially for capitalism. Thank you for everyone in the comments who has shared their experiences - even though it’s a comment section you can still learn something new everyday!

[@Everythingsoknow]

Who are the scammers that she’s friends with? Spill. 👀

[@Andtherewaslight427]

Kimberly I smashed the Subscribe button when you said, LUXURY IS NOT A POLITICAL STATEMENT. Greetings from the tip of the African continent. I was having this exact conversation with a friend who lives in Johannesburg. Class, having access to consumerism/capitalism is not FREEDOM.

[@lext.8813]

Jackie is quick to block someone for the most benign comment. Lol

[@Tiff-vi9kx]

Yep sure is. I’m blocked on all fronts and I legit have no idea why.

[@lext.8813]

@@Tiff-vi9kx Maybe y’all didn’t have the same favorite color. Lol

[@Tiff-vi9kx]

@@lext.8813 LOL very possible.

[@TT-oj7jx]

As a Nigerian, I don’t think u should’ve spoke on this. Like this is literally none of y’all’s business cuz clearly in the comments u guys still don’t get where our hurt is coming from. You all have very little to no knowledge about End SARS. Then y’all think we are using this opportunity to drag Jackie cuz u love her so much. SMH Yall literally think u have the right to tell us how we need to feel. Huh?

[@vanessasunshine2160]

I was waiting for this 😅

[@anwulika.o]

I'm Nigerian and was a movement organiser. While I think people were ridiculously harsh to Jackie, thematically the Soro Soke candle does not fit with the other candles that are more about enjoying life and living in the lap of luxury, so there is a major disconnect. But I think people responded the way they did in part because things are especially bad in Nigeria right now. A lot of people are very sensitive towards wealthy diasporans who seem disconnected from their reality, people who seem to benefit from Nigeria culturally, wearing it like an accessory but never having to deal with the actual serious hardships that come with being Nigerian (and it is hard out here if all you have is a Nigerian passport, even coming from a relatively privileged background). I give Jackie grace and I think a lot of the response was projection and the climate, but I get why people are angry. I don't think people really took into account how vocal she has been for black women and how active in trying to do good. I also think some of it is just the fact that people feel a way once they start to see black women actually enjoying luxury (which is not to say that that's the only thing we should aspire to).

[@mmikiogt54]

Love this comment 💛

[@lobi5104]

I'm not sure what soro soke and owambe have in common. I don't get her angle at all

[@Mmeme2023]

I'm glad you said this because in my mind, Jackie is following the trend where black people merchandise and ultimately benefit from their own struggle. We were happy to support BLM merch from us and we vilified white people and non-black companies for trying to cash in on the movement. I'm predicting a Nigerian small business will release something similar within a year of Jackie and get a very different reception to their product.

[@JP-br4mx]

People have every right to be upset if things are harsh in Nigeria right now and you have people like Jackie selling stuff that the average Nigerian can’t afford. As a Nigerian she has a duty and responsibility towards her own people

[@amezebelo-osagie8589]

Thanks for this, you articulated my thoughts perfectly

[@thickseptember]

Jackie is problematic, y’all just love to ignore it. She is the first to drag people for BLM related issues so there’s no way she didn’t understand. That apology was typed before she ever launched. She was banking in this outrage to sell. “Forgive” her at your own risk

[@jacquelinelugo5518]

I think in the last year or two I finally started to see Jackie for who she is. And I did not like her at all. Like she is quick to call out someone but then when people call her out. She blocks and doesn't want to address the issue. Like make it make sense

[@Noise_floorxx]

VERY

[@Noise_floorxx]

@@jacquelinelugo5518 100%

[@BunmiAmara]

Well articulated!! New Subbie

[@Wura18]

Looking at the whole candle collection.. it looks like she just took a bunch of random trendy Nigerian words & terms and put them on her candles without researching lol

[@heysilly1341]

I love your hair 💖

[@kimberlyelaine]

I really liked what you said about "luxury"

[@gdjwarren2]

Girl that Black in lux video was good. I was slow to watch it. I didn't think I was going to like it at all! And yes I have seen the persistent backlash.

[@hunadimakgatho3403]

Its too wreckless for me to think it wasn't done on purpose.

[@Sandra.-.]

I think luxury is definitely a political statement because of the sociopolitical and economic factors that determine who achieves it and how long it's taken for some groups of people to attain luxury🤔. We would need to have a deeper dive into that on the other hand, I'm not entirely against it but it brings points of moral contentions to bare with how it encourages the consumerism and show off on them lifestyles. I think it's wasteful and further oppresses those who for reasons beyond their control, aren't living a decent quality of life due to their economic hardships.

[@charltonbasson1512]

please write a book. i beg you.

[@RP.123]

I kinda follow Jackie. I like her. She has very positive energy and the lady knows her stuff when it comes to skincare. She also doesnt play when it comes to negative comments so not at all shocked that she blocked people vs going back and forth. She did the appropriate thing by not speaking on it and making a company public statement. That’s literally how it suppose to work. She definitely missed the mark with this rollout. I’m certain she will release a video and explain why she chose to do it. I’m not saying any explanation is valid but I’m certain she will address it.

[@applejellypucci]

She even blocks people who have never interacted with her on Twitter, if you mention her and she doesn't like the comment. She has very thin skin.

[@RP.123]

@@applejellypucci and? 🥴

[@justelsie283]

@@applejellypucci lol that’s okay too. Guard your heart??

[@Noise_floorxx]

Guard your heart? I asked her about being friends with certain companies who dont GAF about black folks and she blocked me. Is that "guarding your heart?" No. She doesnt want to be held accountable for anything ever.

[@daliaa5294]

Well Jackie is all about the bag now . I don’t expect much from her. She is so high up in her luxury life she is becoming more tone deaf .

[@robertstanley9633]

this!! she's not the relatable KZbin anymore

[@niratomas579]

And that’s okay, no?

[@rayy4pres194]

And that’s just the truth!! She’s not relatable anymore and yes that’s ok but please do not expect us to coddle or soften the blow when that tone deafness becomes more apparent.

[@ultimategleelover1]

I love that you managed to make this about Beyoncé at the end. Bravo 👏🏾

[@hey_itsmele]

My thing is people are just so hard to please. They are now mad at the apology?! If she hadn't apologized, they would've been dragging her for that. Also, they're now mad that she won't let people degrade and bully her in HER OWN comments?! Weird. Because those same people are saying 'Dont judge me' for their own mistakes and bad decisions. Have those people given to the movement? Usually not but think they have the right to tell someone else what to do!? Again weird. People want to receive grace but don't want to give it. People also want you to win until you win. Then they hate you for it.

[@ChasityXoxo]

I totally agree. Jackie made a mistake but I’m sure it wasn’t malicious

[@roots4140]

People want you to win until you win. That's a Bar. #LetTheChuchSayAmen

[@donwade9800]

Maybe if she added an 'I can't breathe' candle to the collection which also contains 'soft life' and 'no wahala' candles you'd empathise more?

[@fin4008]

Facts!

[@jbell7105]

Amen to this !!

[@tiffanytreadwell]

Jackie doesn’t have the depth to be intellectually organized. Her entire identity and business model is based on aesthetic not history or empowerment. She is completely disconnected.

[@racheltruth3822]

I see why she was blocking people. Theres like a million people cussing her out right now 😬

[@verda_renee]

I def understand the anger and hurt from the people offended by this candle, and I'm glad she removed it from the collection and owned up to how messed up it was to exploit that movement for profit. But...I really struggle with the idea that people with platforms MUST make public statements in a certain timeframe or it's a problem. As a human being without a platform, there are issues I share/ post about and some I don't. Sometimes I don't feel I have anything to add to the convo. Sometimes I feel too uninformed. Sometimes it's too emotionally upsetting. Sometimes it just takes a minute to gather my thoughts and decide WHAT I even want to say. Sometimes I don't want a comment section full of folks who wanna argue about whatever it is. People with platforms are still people. The idea that because she didn't immediately say something on social media, she just didn't care - that's just not fair. And if she was blocking people for badgering her about not posting fast enough....I'd probably do the same and most of the people dragging her would too. Like, you're not finna rush me to speak publicly on something so serious in the timefrane YOU think is best. It's just unfortunate how we don't extend basic human grace to influencers. It's like people just be sitting in the cut waiting for any sort of misstep from influencers so they can drag and I haaaaate that mentality.

[@niratomas579]

I completely agree! It’s dehumanizing to not allow people (who aren’t politicians) to make statements about things that aren’t even in their field of work! I’ve noticed this trend in 2020 during the protests and it set a bad precedent in my opinion! People need room to digest the news, they need room to remove themselves if they want, they need room to learn… this is why a public apology is never satisfying because it’s coming as a result of public shaming rather than from a place of self reflection!

[@AjaArrow]

GIrl, SAY THIS!

[@niratomas579]

I’d also like to add that people rarely have this energy for the elected officials whose task is to deal with these situations! How are you more angry at Jackie and NOT Buhari???🤔

[@FromMiamiWithLuv]

Agreed. During the End Sars movement, Jackie admitted that she didn't know about the movement and just wanted to read up and educate herself before making a post. I think that's fair, but she constantly gets dragged even though I remember her posting something, just not as fast as people wanted.

[@jbell7105]

Facts sis.

[@WhoCares3001]

Kim is serving a looks and content. ❤️

[@queitann1]

You made this public!!! 🙀 😝 I didn’t think you would! Everyone protect Kim!

[@jbell7105]

Right! she changed her mind lol

[@Lyricdagoddess88]

Jackie notoriously blocks people, she is not good at emotionally processing criticism, so if she doesn’t have anything to say or she feels like she’s being attacked she will block you. However I’m sure the intent was not malicious even though the out come was insensitive.

[@TheFallonCarrington]

When is everybody actually going to realize Jackie is a scammer? who the hell sells overpriced candles when you can find better for less elsewhere. Also She is not for inclusion, she does not care for anything unless it actually benefits her pockets! She also doesn’t know what accountability is. She is only Nigerian when it’s convenient.

[@theaduproject]

Nigerian here who lives in Nigeria. Till this day saying end sars can get you killed or arrested. So no I don’t see the point of naming her candle after a movement that Nigerians are using to fight against police brutality.

[@linazulu5543]

The second tick toker called her Nigerian first generation immigrant, I`d like to point out that Jeckie is half Nigerian and half ADOS/black American.

[@thatgirlamber14]

I just didn't really like how she did what standard white corporations do. They mess up, release a statement, say they'll rectify the situation and go back to normal. I love me so Jackie but I was disappointed at how the aftermath was handled.

[@sandraauche]

I absolutely agree with this! I love Jackie as well, but the arrogance stinks 😷

[@niratomas579]

That’s what happens when people demand an apology! The apology you’ll get will ALWAYS be performative because it’s coming from a place of public demand and not from the heart!

[@keepingitkianatural]

Honestly... anything she did would be met with "This doesn't feel genuine" "Don't apologize now" ... there really is no path back to redemption that most folks wouldn't interpret as self serving PR rehab. She'd be better off moving on and continuing to supporting culture, as she has always done.

[@synthialawton6252]

My only issue with us as a population is that we are our own worst enemy. We can sit back and judge and say what a person should have done, could have done etc. We get mad when someone makes it and don't want to admit being jealous and envious. Let people make their money and live. If she made a mistake, so be it. To err is human...Do we always have to throw stone? and if so, don't forget, we too will be judged? Live and let live. That is why we are a race is stuck and will always be stuck. The expectations you put on others, put on yourself!

[@BeingTiffanyLAN]

To me this is the equivalent of those "Protect Black Women" bags....tacky

[@ClaireHaire]

*I'm Haitian-American & if I said something that wasn't politically correct and my subbies came to me, I would change it. Not wait until NBC reports it , we are all human & make mistakes but, I do wonder if there is a bad press = good press tied to to this. We all know her as the one that "they" let in but, this story has made her name infamous now.*

[@Loveviajanika]

I don’t think so in this situation. People say all press is good press but that just isn’t true for black folks as far as we can tell. Jackie has a very specific brand this hurts it not helps it.

[@abi010390]

The comments here are weird it’s giving let me minimise the feelings and valid outrage of a group of ppl because it doesn’t impact me directly. The outrage is warranted because it was tone deaf and disrespectful to those that lose their lives. Jackie Aina is not above correction and although I doubt she did not know what the phrase meant I can understand if in her ignorance she missed the mark.

[@seeyoucu]

Great video

[@AjaArrow]

6:52 Go OFF KIM!

[@idi.h5460]

I love Jackie and the black girl in luxury movement, I’m pretty sure all the rich black women know they will still face injustice and racism no one is delusional but if a black woman can get out of the hood where she’s being murdered every 5.5 hours by some dusty and can afford good access to health care and safety and enjoy some of the nice things this shitty world can offer I’m not mad at all and I think more black women should become comfortable with the idea that luxury can mean to them whatever they want it to mean and they can have some of that too if they want to and it doesn’t take away from their blackness.

[@idi.h5460]

@@tondaniraluswinga2590 I didn’t address that cuz I’m not Nigerian, I addressed the black girl luxury part of the video, I understand your point though she was wrong

[@fin4008]

Thankyou!

[@mweeming]

.......ok? Lmao this is not relevant

[@purplelove3666]

Why does almost everything have to be a movement?. Just enjoy your money in the right away

[@idi.h5460]

@@mweeming your comment isn’t relevant lol move

[@dangomwambene5831]

Ugh we were just talking about the matrix of domination in our sociology class 😭

[@msasake]

Simply using Shayo would have been so much better esp since Burna’ Song last last. It would be been on theme and trendy. Disappointing when it’s your fave

[@WhoCares3001]

I watched for years as Jackie stole from smaller Black KZbin MUAs. They all opt to stay silent to not be labeled "hater" and have her fanbase swarm them. Also, her mother is African-American when she first came online she 100% marketed herself as such. She scrapped that channel and came back as "Nigerian". Bottom line she's always been self-serving.

[@rockcandyb]

Who did she steal from? Also, rebranding to allow her to be more of herself is bad? She's apart of many cultures, is she supposed to show only one side of herself?

[@sannydee]

Wayment. That lady on tic tok is black black??????? With them wigs and dress sense????

[@rockcandyb]

@@sannydee Ummm, who are you referring to...Jackie? What is that supposed to mean?

[@babyjki444]

exactly. jackie is a mean girl.

[@bronzedrage]

Which channel was that, that she scrapped? I've only known about her makeup channel and her luxury channel and she's mentioned being Nigerian-American quite a few times on both channels.

[@runawayshay6409]

Immigrant perspective: it’s really common to misunderstand the movements and the ongoing cultures in the countries we came from. I see this in a lot of my 1st gen friends, I have to remind them that we don’t understand what is going on over there. Additionally we have our own culture here that develops in that intersection of class, immigration status, race etc that is very different. I’m not really that surprised about the gaffe, but it is unfortunate no one on her team noticed or did the due diligence.

[@tresvegan3633]

I have a lot to say but I won’t because I am biased on this topic as a full blown African American with two parents who descended from slavery in the USA. However I will say that the hate for black Americans is real and felt no matter how BIG or small the issue periodt.