The Demise of Kylie Cosmetics and Era of Instagram Makeup

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[@KimberlyNicoleFoster89]

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[@AndreTJones]

Ohhh. Thanks for the info

[@anessa1303]

The Kardashian/Jenner Klan should consult you for rebranding cause you know your ish 😂

[@yoso5934]

Kim your aesthetic is beautiful . The braid pony tail to the white/black floral puff sleeve dress . Just gorgeous 👌🏾👌🏾👌🏾 😍😍😍😍

[@yoso5934]

You have a beautiful baby doll face 🥰💕

[@joann4369]

I think another thing that plays into why Kylie cosmetics is flopping now is that it’s ALWAYS about Kylie. A TikTok I watched said if you compare Kylie cosmetics with sth like Fenty beauty being that they are both real peoples’ names; Kylie’s focuses soooo much on Kylie, it’s always photoshoots of Kylie and a lipstick, kyliner,kyshadow, whereas with Fenty, the focus is on the product, yeah we see Rihanna here and there but Fenty’s marketing tries to reach everyone whereas Kylies is more geared towards Kylie enthusiasts

[@Rosebud0801]

This is spot on. I think the relate ability factor with Kylie is just not there like it is for fenty because of this

[@babygirla5717]

Yes very well said.

[@queenjazmyne]

Excellently explained 👌

[@faith6575]

Yessss!!! Absolutely! Fenty also uses influencers of every capacity and following to demonstrate the everyday girl who desires to look like the absolute best version of herself. Women and girls of all sizes and ethnicities were showcased so it made Fenty accessible and very inclusive, not to mention the array of shades they had that literally shook the beauty industry. After Fenty, everybody and they mama was showing shades and beautiful dark skinned models.

[@AnnaLexi]

*_You know, that’s a good point!! I always thought of it like that too.. I dislike brands that use their name in the forefront too much!_* *_With their name plastered all over every single goddamn product.. It’s cringe!!_* *_I love brands like Fonts that are more discreet with their name & such, not being so much in your face when it comes to their products.._*

[@Deanna0456]

I also think COVID played a hugeee role in the downfall of the cake face. People were home not wearing nearly as much makeup as they usually did. The psychological trick of makeup is the more you wear it, the more normalized it becomes, and the more likely you are to layer even more. I used to wear matte lips everyday. Now when I put on a matte lip it just looks like its too much. COVID forced us all to look at ourselves in a plethora of ways including the way we decorate our faces

[@yupp561]

And for this reason I now thank my parents for not allowing me to wear makeup at all periodt growing up

[@selalewis9189]

And also in a practical sense it was harder to do a full beat when you're wearing a mask.

[@justynawisniewska1213]

It was already starting to phase out right before COVID hit but it definetely accelerated the demise of heavy makeup!

[@Djdeshmusiq]

This is so true wow never thought About that

[@marsea2]

So true. There was a shoe brand that I loved called Sole Society that I found some months before COVID. They made sleek and cute dress and work shoes. By the time COVID was "over" they had been downgraded to a section in Zappos or some other shoe brand, bc people were not buying dress shoes to go to work for the last 2-3 years. Everyone was wearing sweat suits and staying home. It really hurt any businesses that were about work fashion in any way!

[@lafemmenikita123]

You know what pple don't talk about enough is how Kris Jener finessed the sale of Kylie Cosmetics to Coty by inflating that Kylie is a billionaire. It all comes back to that Forbes article

[@KimberlyNicoleFoster89]

You are right! The Forbes cover was before the Coty sale. I messed up the timeline.

[@nordette]

They really should sue

[@Tasha06ful]

This and the fact that that family was close with Trump during that time and he knew about Covid-19 before we knew about it in 2020 makes the sale even more interesting because if she would have sold that many shares only a year later she would not having gotten that much money for it!

[@JUWLZ777]

Exactly. It's giving "Donald Trump's protégé" lol

[@TheDivineMsM245]

Let’s not forget that Black Chyna was the first to do a lip kit and Kylie stole it. 🤷🏽‍♀️

[@ogbobbiejohnson4034]

Kylie peaked WAY too soon. That girl had literally NO youth. Sad.

[@nox7282]

She wasn’t the first and won’t be the last.

[@lousielouise8716]

Literally! She had a kid just barely out of her teens. That’s wild. I hope she’s living the life she wants.

[@aviona123]

the "clean girl" aesthetic is also definitely inspired by the boom of korean skincare/beauty/dewey-glass skin trends

[@sardiniapiedmont]

East Asia is definitely the trendsetter right now when it comes to skincare and beauty. They’re just as pale as white people but because they take such good care of their skin with SPF and creams, they actually age good.

[@thehardercandy]

@@sardiniapiedmont you're glossing over the fact that a lot of them lighten their skin in various ways, and even wear foundation that's lighter than their actual skin tone.

[@aviona123]

@@thehardercandy that part!!! i grew up in the philippines and to see the beauty standard evolve from the western-white to the light-skin-k-beauty aesthetic? im jus.. tired girl lmao

[@peteadenuga]

@@thehardercandy exactly. like isn’t glass skin supposed to breed anti-ageing perfectionism? i wouldn’t trust Asian skincare for a hot minute.

[@bmwjourdandunngoddess6024]

It’s also been done BLK and Brown Girls for centuries.

[@keva4672]

I love this channel. I don't have friends. ( I live in a very rural white area) and this makes me feel like I have a friend my age that's giving me the latest and best topics. Thanks and keep posting!!

[@jm-je4tl]

Are you a farmer?

[@papyrusted]

Awww 🥰🥰 sending hugs

[@antisocialbuttahfly3938]

No friends either 😅. This channel makes me feel like I’m having a convo with a good friend 💗.

[@Zikomo7]

Aww I feel you. Finding friends to engage in culture analysis is tough (especially from a liberal hard working AA woman lens) So I really like Kim’s approach. Sometimes she leans more liberal than me but I still love her takes.

[@keva4672]

@@jm-je4tl not quite, but I do have lots of crops! It's just cheaper:)

[@jazzigirl29]

We should also talk about Glossier. They cane out around the same time as Kylie Cosmetics and were "clean girl " before clean girl was even a thing

[@biankah]

And they're flopping hard rn too.

[@sarahnor]

@@biankahwhy are they flopping if i may ask? i live in asia and glossier has only recently entered the market here but it's overpriced as hell so i never pay attention to their kinda meh products. (i don't really wear make up though so take my word with a grain of salt)

[@brib6046]

@@sarahnor I think because they are overpriced and there are so many other alternatives on the market now. Plus their whole “millennial based” marketing and targeting is making them dated too. Their whole color Scheme is “millennial pink”.

[@HonorableSienna]

What clean girl? Glowy skin?

[@Fridaholic]

@@sarahnor Little to no product innovation the last 3 years, layoffs, pursuit of a "tech company” ethos leading to expensive senior hires from Amazon and the like…never saw the light of day

[@miley4241]

Its like Kylie's face has been designed exclusively for Instagram through plastic surgery, her face may look good in still photos and Photoshop but not in real life and there's no way to reverse it!

[@laylahahmad6468]

That’s what I always say. When she’s talks on her show she looks crazy especially without makeup

[@DSN430]

It's so sad. The awkward phase is so normal and so short and she let it push her into making these permanent decisions that ruined her chances of ever even seeing her natural glow up. She probably would have looked beautiful, just different. And now she'll never experience it and the confidence it instills you with. Not that its even her fault. The older women in her family are so extreme when it comes to beauty, growing up around that was bound to mess her up.

[@shamidkpzd]

I honestly can't imagine what it's like to grow up as a girl child in that household. It's no wonder they've done so many things to their face and bodies.

[@jaywilliams6461]

My thoughts EXACTLY

[@justynawisniewska1213]

Then she'd be just rich not super rich though.

[@littleeva]

The pandemic had a lot to do with this new look. You can't really wear a full face of make up when you have to wear a mask. No wonder the fresh face look is in.

[@ClaimedQT]

This is true and insightful

[@Martina_E]

Yup

[@LizNeptune]

Hmm.. PERSONALLY, I think it’s more about the new decade and era of young women doing something different. The 2010s were big fake hair, so much extensions, fake eyelashes, fake nails, lip fillers, face fillers, hyper sexual, pounds of makeup borderline on clown… “clean girl” aesthetic is just a response to that. I think simple Korean makeup and beauty products is influencing as well. People just want to be comfortable after spending 10 years doing the MOST.

[@kaleenajean]

Pfft I rock what I want. I do move to what the world says I should. Ummm that’s weird.

[@bbygrlpt2]

True! Now I love wearing little makeup seriously It looks better on everyone!!!

[@catlover4319]

I love the video but some thoughts to add as someone who is 19 almost 20 and was the key teen demographic during the Kylie era and now during the clean beauty era: A lot of the things done in the Kylie era ppl in my age group are still doing but in a way to make it seem more “natural” it’s like girls want the ability to pretend that it’s just “genetics”. For example, you talked about how fake eyelashes aren’t a thing anymore and that is veryyyy much not the case. For one, girls on campus still very much wear fake eyelashes some on the regular, but what is so much more common especially for the girls that can afford it are eyelash extensions where you go to the salon and they last for a couple weeks. So those girls can be like oh yeah I don’t wear any mascara, bc you can’t with extensions, but it allows them the cred of in photos or whatever ppl thinking those are their natural lashes. The same thing with brows, they are definitelyyy still a thing, except now girls are either getting tinting, micro blading or spending some good coin on products to carefully draw their eyebrows to look like they’re natural which can take a longgg time in the morning. And that honestly just goes for everything, I think it’s difficult if you’re only looking on social media as representative of the “youth” bc those girls putting vids of them out there only do it if they already look really good (and/or they probably wealthy and can afford high quality skincare and beautifying procedures and products), but for the average teen/in their early 20s I think that a lot of girls are still spending a good amount of time in the morning carefully doing their skincare and their makeup but to make it look like they aren’t wearing any makeup and it’s just their “genetics” which is very difficult and takes alot of time to do and takes a lotttt of money and products, like I think personally in my experience if you don’t look perfect “youthful” whatever that means as someone who is young you need to buy more products but also higher quality and expensive products to achieve the “naturally beautiful, im only wearing a couple of products but really I spent an hour on this look” compared to the Kylie Instagram era where you could buy drugstore products and bc everything was bold you could get away with using those. Also alot of the “what makes you unique” like brands are selling products to add “uniqueness” like so so so many girls I know bought expensive freckle making makeup products to make it look like “oh my freckles are coming through I’m so natural and unique” but really I bought an expensive product and spent time carefully drawing this on. So again a lot of this is a facade but it’s just gotten way more difficult to spot which I think in a way is more damaging than the Instagram era bc at least in that era there was more fun self expression you could get away with with bold colors and looks. I know I still do a lot of the “Instagram era” stuff just bc I like to do it and it’s fun and it’s self expression and I just think fuck what everyone else is doing this too will be out of fashion in 5-10 yrs at most. I know this was long lol just wanted to add that teen perspective to the discussion on this topic

[@womanisttheory]

Thank you for these thoughts.

[@afroqueen698]

Preach!

[@oniciamuller]

Exactly. Lory Hill and Jessica Defino have talked about how clean girl is a farce because people have swapped extensive makeup routines for expensive cosmetic procedures

[@copiouscat]

THIS!! Chileee ppl be doing Tha fox eye, and a whole makeup routine just to achieve a “natural” look 😑. 🤦🏽‍♀️🤣 sick of the madness. And I swear if someone asks my where did I do my brows (I don’t wax nor thread) I’m going to snap 🤣💀everyone’s perception is distorted

[@Daizy10231023]

Tha j you! And yes, we're moving from makeup beauty to semi-permanent and surgical beauty like microblading, perm makeup, and fillers with gloss.

[@chloemcginley8275]

Kylie is giving the bare minimum with her brands these days. Her makeup and skincare lines are boring, her swimwear line was a cheap cashgrab dumpster fire, and Kylie baby (??) makes no sense with her young demographic.

[@Sarah-jp24]

No lies detected

[@malmal3003]

If we’re honest Kylie cannot physically give clean beauty because of the work she’s done on her self. The restructuring of her face and body were made to work in conjunction with the makeup. If she’s not wearing a heavy make up look the enhancements will be too obvious in a not so good way…

[@alh9569]

You hit the nail on the head. One of my fav KZbinrs snitchery talks about the same thing. The 2015/2016 heavy KZbin and Instagram makeup routines made sense for people that had those procedures done. The more procedures done=the more fitting that heavy makeup look is on the face.

[@itspoots2868]

It doesn’t hurt that rare beauty packaging is easy for disabled people to use. My aunt has severe epilepsy, her hands shake. Regular makeup packaging is almost impossible for her to open. Idk any other brands that have thought about that and used it in their products

[@XavierSkyy]

kylie cosmetics is the victoria’s secret of cosmetics. it will never be able to adapt to the beauty trend of accessibility and inclusivity because the company and kylie herself have built a brand of being exclusive and unattainable.

[@corrinah1781]

Fenty beauty had a huge impact on Kylie cosmetics too

[@WoahhTeamJacob]

Yup

[@ClowneryAtItsFinest]

Fenty Beauty and JUVIA’S Place is all I wear. No other company ever cared enough to make foundation and setting powders in my skin tone.

[@turquoisepurple7sky151]

@@ClowneryAtItsFinest Same

[@LisaF777]

@@ClowneryAtItsFinest Let's not do that. MAC really did their thing!!

[@colette5413]

Lets not try to invalidate others experiences. I’m definitely not the darkest woman out there and mac doesn’t have a setting powder that matches me like fenty. that lady probably couldn’t find her shade either.

[@prettylady818]

Kylie comes across as so robotic to me. I’m glad you talked about how her face doesn’t move. She looks so much older than she is, easily mid 30’s. Also the rise of KZbin makeup tutorials, indie brands and beauty gurus are kinda over at this point, so a lot of makeup brands are quieter than they were just a few years ago.

[@kckrox6911]

Because she’s still really insecure… all those modifications and she’s still that awkward 16 year old girl.

[@naimamorgan6209]

Everything old is new. 90's/early 2000's Clean Girl esthetic kicked in Ck one ,Bobbi Brown and Laura Mercier cosmetics. Those brands were the antidote to heavy Mac style makeup and 80's rock Glam. This isn't new but so happy to see fresh faces again.

[@mrdad-zl9zl]

Thank you. I wrote in my comment that I learned "clean girl" make up from a bobbi brown book from the early 2000s I read over and over again when I was a young adolescent. When I started wearing make-up years after I did it that way and have ever since. It's so interesting see how tiktok effects the trend cycle with these "new" trends. And I agree with the last part too, it is nice to see real faces and skin again and not ten layers of foundation and contour

[@bmwjourdandunngoddess6024]

Yeah, it reminds me of Beyoncè and all the BLK Female Artist back then, but we know they won’t get credit.

[@kiandraquinn8238]

Yes! I remember getting a copy of "Bobbi Brown, Teenage Beauty" at a book fair when I was 12 (I'm 32 now). It definitely taught me how to keep my makeup looking fresh and natural. Even at the height of the MAC/Heavy Contour era, I neve bought into it because I knew that style would never work for my face. But yes, "Clean Makeup" has been around forever.

[@naimamorgan6209]

I became a makeup artist when I was 19 and at 23 really learned my craft at the Bobbi Brown counter. I just couldn't understand why anyone would want taupe and mahogany. The "boring" shades. Little did I know doing natural makeup is actually hard. Smoky and dramatic is super easy which is why it's all over the place. To bring out a person's own beauty using shades and contour colors taught me so much.

[@coolida23511]

Don't forget about Clinique.

[@starzzzy22]

Kylie needed the type of family members to tell her "hey, don't do too much too young because times and trends will change" but she doesn't have that and now she can't go back to looking more natural.

[@ND-nx1nt]

and I oop, So right about that.

[@tlowery2074]

Everyone else in the family came into the plastic surgery game later in their own lives and became her example without her being able to see how it would age differently with having so much done way younger than everyone else.

[@stellamaxwell777]

Do you think if she dissolves her fillers and removed whatever implants she has and then gets an endoscopic facelift to correct for any sagging those may have caused, she could look her age again? I’m hopeful.

[@Sophia-ks9yu]

@@stellamaxwell777 I work in surgery (not plastic but I did residency with some plastic surgeons) and people never look totally normal when they reverse surgeries (look at Lindsay Lohan as a real life example). She runs the risk of looking worse because filler doesn’t always dissolve evenly or she could face a serious complication

[@chloepitz5531]

I think we also have to give the rise in Korean skincare and Korean beauty "glass skin" to our "clean girl" aesthetic.

[@desiree786]

For sure!🏵️🧡

[@selithadoggett445]

Korean skin care??? You mean Vasaline, aka SLUGGING?? Our community been doin that for genetations!!

[@mori2039]

In the badbitch makeup era, things were skill based. We had to question ‘are they really beautiful or do they just know how to do their makeup/ can afford to pay someone’. In the cleangirl makeup era , things are genetics based and the white girls with clear skin are praised. The emphasis now will be on skincare or at least editing your pics to make your skin appear clear

[@KimberlyNicoleFoster89]

clean girl is absolutely not genetics based. It's access to capital-based. but I love these comments because this is my next video.

[@wmhaynwwsmn]

I think coming out of a pandemic and looking healthy. Then also with monkeypox... Clean skin.

[@sindhusanthanakrishnan5465]

I agree! Especially the skills part, cuz I'll agree that this looks 'needs skills' if some by someone with acneic skin or a lot of pigmentation but most girls showing extensive steps for a clean girl look don't really need them? Like, some girls do it so easily and you can see many others who could do that with their perfect adjacent skin but they still push so many products on to the viewers. And many viewers are gonna buy all that and still not get that look cuz their skin is not perfect!

[@mori2039]

@@KimberlyNicoleFoster89 some of them may have clear skin because they can afford lasers and needles but I honestly believe most are just living off of good genetics. When you add lasers, needles, facials, and photoshop to someone who already had clear skin anyways = “clean” girl 👧

[@mori2039]

@@KimberlyNicoleFoster89 Oh also can we talk about how WHITE hyper pigmentation is perceived (pinkness, freckles) vs how black hyper pigmentation is perceived (dark marks)

[@whataboutbrittany]

While it’s different, Rare Beauty is just doing a mass-distributed, Gen Z-oriented version of what Glossier was doing 8 years ago. Also, glad you called out how exclusionary the “clean beauty” movement and look is to folks with acneic, textured, hyper-pigmentation impacted skin.

[@TheSomethingnew1]

Yes but as someone who initially was not checking for Rare, it actually has super good products. I never got the hype behind Glossier. The models they used barely used the product’s on the tutorials. It was an odd brand.

[@SE-gs6gd]

I think of someone came up with a clean beauty line for people with skin that isn't perfect they would be real billionaires. It seems those brands really only look good on people who have pretty close to perfect skin to begin with

[@adrianna5378]

@@TheSomethingnew1 I wasn’t checking for Rare Beauty either but I love their liquid blush! Haven’t tried anything else though.

[@habeshasister11]

@@SE-gs6gd the point of the clean beauty is less is more so of course it might not look good on people who need more coverage

[@SE-gs6gd]

@@habeshasister11 exactly- imagine creating products that fit into that category but work on problem skin. Hasn't been done

[@nnolaa]

Kylie would have bloomed beautifully if she allowed herself to.

[@veeceey1073]

It’s wild and actually pretty sad that Kylie has used fillers to the point of no return at just turned 25. Also that Kylie pole dancing scene went way over my head as teen cause rewatching it as an adult is…a lot

[@AllTheArtsy]

I would just like to add that Kylie's aesthetic is very American. The minimal makeup, glossy, easy, youthful look has been a mainstay in particularly East Asia for as long as I can remember

[@bmwjourdandunngoddess6024]

It has been a thing for centuries over there!

[@tash936]

What makes Selena's Rare Beauty better than Kylie Cosmetics from a business standpoint is that Rare Beauty doesn't hinge on Selena's popularity- Rare beauty is its own thing- while Kylie Cosmetics is very much still Kylie's thing- Kylie Cosmetics needs to distance itself from Kylie to survive the new trends

[@tlowery2074]

Kylie did well in an era where looking a certain way for photos on ig was the main priority, but that’s no longer the case and her alterations are permanent/ don’t fit with changing trends and forms of social media consumption.

[@anoisano275]

"bareface kylie is not giving you youthful" lmaooo I'm laughing 5 seconds in 😭

[@ddeshon]

I hate the term “clean girl” when that has been the style of my sisters, gf, Etc. But at the time, WOC were getting thrashed for wearing little makeup and wearing hoop earrings. It’s so demeaning to WOC when they have to ‘catch up’ to the styles they’ve had and now have to sit back as it becomes mainstream now.

[@LaFlor718]

Who is trashing woc? For my whole life I was taught that woc should wear minimal makeup because a little eyeliner on us looks like a whole face of makeup on non ethnic women.

[@Leah-yb7ly]

Kylie most definitely is having regrets or if she doesn’t she will soon. But that’s part of the game. The same can be said for half of the people with extreme bbl. Trends move so quickly now. It would be wise for all of us to avoid permanent changes to our aesthetics

[@tlowery2074]

She’s already been trying to bring up king Kylie nostalgia by asking followers if she should do a king Kylie themed makeup palette. She knows that’s when she reigned supreme and is trying to bring it back into fashion instead of breaking out of what she knows. And that as a makeup palette wouldn’t do well since the aesthetic is no longer trending so it does not make sense

[@anne-lauriejean-louis2071]

Yeah I have an athletic built with a small bum and I literally been killing myself to fit the mold. As I’m getting older it’s better I except myself as is because the mold is changing everything time I blink.

[@LotsofLisa]

Please. Kylie don’t regret a damn thing… Black women talk about these chicks too much.

[@iamlola]

@@anne-lauriejean-louis2071 when you get closer to 30s your hips will be wider and your body will look thicker, so let time make you blossom my dear 💖

[@LoXena]

@@iamlola I'm 35 and I did not happen. The only solution is to work out and build muscle in this area .

[@novablack1934]

As a neurodiverse black woman with many struggles when it comes to digesting social trends that directly affect how I'm perceived as an individual it is thoroughly reassuring knowing I can look at your content and immediately grasp issues with ease that make conversing with peers run smooth. I script alot and I'm trying to break away from that and actually engage in topics I thoroughly enjoy. You're an amazing woman Kimberly Nicole Foster 🤗💪🏿

[@5minutegiraffes424]

This was such an interesting video. Kylies face really was built for the 2016 Instagram glam, and her face is now a little bizarre.

[@Ms.Williams84]

You're not lying about the rounder fuller face! I'm a 38 year old woman and people can't believe that I'm damn near 40 because of my fuller rounder face. Plus, I was never into makeup or eyelashes. Just good old fashioned shea butter or coco butter was and is enough for me. Oh yeah, I'm a black woman too!

[@StudiousSu]

Love this! I’ve always hated my rounder & fuller cheeks because it seemed like everyone else had those super sharp cheekbones. I’m starting to appreciate my features as I get older because now I realize I will probably look younger - longer than other folks ☺️

[@_1mb]

40 plus here and same, except I’m a retired salon owner.

[@LisaF777]

These young 20 somethings look older than the 30+ these days, it's scary.

[@thetruesoulofanaquarius9302]

Omg I swear I just told my co worker I would get so upset because I have never been called beautiful, fine or sexy. Due to I have always had a round face with fat cheeks so I was always the cute girl. Now at almost 40 I am thankful for this babyface.

[@jonesie8377]

Same. I’m 37 and always hated my very full face but it’s finally slimming 😂

[@lilmakori]

Lol when you said Kylie can’t pull of the clean girl aesthetic cause her face can’t move I died. You’re right but it’s so funny. She’s gotten so much done to her face she’ll never look the same.

[@r.walker7986]

Women are sorted, rewarded, and punished based on looks. and people are cruel so I have zero judgement for women who do what they have to do to minimize that. As far as the company goes, it was successful due to association with her popularity, now its at the point where her lack of formal business education, etc is showing. The company is still viable but she may need to bring in heavy hitters with good track records and experience to help tune the brand and develop an aestectic for her brand as a whole that is competitive because the competition is thick, in the family alone...

[@sicksadworld6221]

🎯

[@JFoster310]

The annoying part is that they won’t spend the money to hire heavy hitters / professionals. They just use each other cross promote their shitty products.

[@r.walker7986]

@@33490. not sure what purpose having little to no top lip serves, but the addition helped the girls face dramatically...

[@BeyonKasual]

@@r.walker7986 I hope this comment gets the accolades it deserves!! 👏🏾 👏🏾 👏🏾 🤣🤣

[@coachkrish]

@@JFoster310 they use their kids, publicity stunts and drama with their baby daddies drive sales too 😑 .

[@ieshaweaver4013]

I’ve been doing the “clean girl look” since high school and I’m 27 now. I’ve never followed trends or wore much make up. And I’ll never change honestly.

[@mag1714]

Classic and timeless. That will never go out of style

[@kimfuller999]

Fashions come and go but style is timeless. I say do whatever is most flattering fot YOU....by your own eye... that doesn't tax your time or money.

[@lisa-lisa-lisa]

me too, honestly the full beat doesnt look great on me. it just makes me look old and tired. I look much better with just concealer, gloss, mascara.

[@lindaaih]

Ditto.

[@donnao4644]

Just wanted to point out that the clean look works for Jessica Alba, her brand Honest beauty has been doing it for years. It works for her, as you mentioned, because she has great skin, she's aged well. I'm sure she's had some type of work done but regardless she can pull off the clean look at her age (she's 41)

[@oliversedgwick7236]

Yes, I saw someone say her brand is flopping because she is the face of the brand essentially and her look is dated now. She doesn't want to move with trends, and she's stopped setting them (in makeup) now.

[@LizzylovesLobo]

i agree w all these points, kylie makeup is just kylie merch whereas rare beauty is marketed as just a beauty brand that selena is somehow adjacent to 😭

[@CCela1608]

My mom has been into makeup her entire life and so passed that love on to me. Got to see the fashion and beauty trends change from 1960s to now! She always pointed out to me that fashion is cyclical and so we should never ever do anything permanent to ourselves because it'll be out of style in just a few years! Tattooed eyeliner was big when she was young and she hated it. Now you'll see older ladies in their tattooed eyeliner and it looks so bad. Same with anything else, all the plumping and injecting, tattooed brows, on and on.

[@tmarie69]

I’m SCREAMING!! Bare faced Kylie does indeed look…… uncanny valley.

[@quelquun2018]

Uncanny valley 🤣🤣🤣🤣

[@tlowery2074]

Her look is made for photos and not video or real life. Can’t even be successful on TikTok bc she’s relied on still images until now

[@itumelengthokwane8960]

I chuckled too.

[@mmaya772]

Tell me why I had to go Google that.* 😂

[@teresaporter6649]

He is a robot so they say 😏 🙄 😉 🤣

[@imaniberrios3647]

Stop woth this nonsense "half white, half Armenian". Armenian is white. Kim Kardashian is white.

[@CocoaCookies_]

Clean girl aesthetic is a rip off of Black girl aesthetic. Before YT influencers were popping, and even during, the Black girls were wearing slicked back ponytails, lipgloss, big hoop earrings and just doing the bare minimum whilst the white girlies were caking their faces and over plucking their eyebrows at 12 years old. White people always renaming shit we already been doing. And speaking of ripoff’s, Kylie and the Kardashian klan’s entire career model is based upon ripping off Black people. I know that’s a lot to unpack and may be beyond the scope of this conversation, but just saying.

[@turquoisepurple7sky151]

I am glad you see the REAL TRUTH with everyone trying not to be "HATERS". When the real threat is black women beauty at any age, especially after 30. This is the reason for makeup and why palm colored people were renaming and trending . Too bad not many black women understand this. They think it is just women going thru the motions.

[@itumelengthokwane8960]

THIS

[@CocoaCookies_]

@Kay A I’m confused by your comment.

[@maddison5154]

Agreed. Not suprised.

[@user-mz9iy9py6m]

Latinas were doing it too back when I was in high school. Big gold hoops and hair in a bun

[@ronny_ron2168]

I’m not trying to be mean but I never understood why people wanted lip kits from someone who didn’t have lips 🤷🏽‍♂️

[@ChloeBaileysRightBootyCheek]

I don’t get it either lol

[@irisilani]

It was to show thin lipped girls that you could have fuller lips using her kits. We know she had fillers but the teens at the time were impressionable and thought she got her lips from her kits. That’s how it was marketed

[@Kickinthescience]

@@irisilani I thought the girls wanted Angelina Jolie’s lips

[@irisilani]

@@Kickinthescience lol I think that was older millennials. Kylie’s consumers are gen z.

[@coldlights8090]

People with small lips can look beautiful and have beautiful lip makeup. I love small lips. Delicate and subtle beauty. I would buy products from people both with small and big lips with no problem lol

[@amazingdoublea]

It's also our age. She and I are the exact age so technically we are gen z but we are literally the FIRST in that generation.....our classmates we graduated with were millennials. So being middle 20s in 2022 feels like a cultural tug of war. I grew up in millennial culture but keep being pushed towards gen z. And I couldn't imagine having become famous in that. It's been like a decades long battle lmao

[@nolwazigxawu9797]

I’ve recently fallen into the “demise of the Kardashians” rabbit hole on KZbin and my only real question is who replaces them?🤔 Influencers? Another famous family? Do they hold on for as long as possible to give the baton to their daughters? Fascinating

[@angelinaoliver5587]

Interesting let's wait and see what happens...

[@therealsbh]

I think they are gonna set their kids up.

[@LisaF777]

Another family takes over. The Hiltons were in prior. Then eventually their kids will take over but probably not be as famous.

[@prettylady818]

The kids are definitely going to be the next generation Kardashians.

[@sedi2066]

I don't see it being another family these people have been at it for years everytime we think it's over boom their back. Maybe the kids

[@Blissful_Gia]

I enjoyed your insight on this because I grew up in the BBL & Instagram makeup era. It was hard being a black petite woman and not give in to BBL. I did however found myself buying all types of makeup that I didn't even use. Now as a 30 year old I have 5 go to products and working from home, I don't have to get "dolled up everyday, only when I'm going out to events. I'm curious to see what changes will take place in the next 10 years with the beauty wave.

[@augustterzi8955]

Since when Arminian are not white? 👀

[@rondar.8746]

Selena still has that fresh baby face. She will be like Betty White as she ages.

[@brittanykemp2714]

I’m a Fenty beauty girl but I still knew you were talking about rare beauty being the anti Kylie brand. And in my opinion one trend that never gets old (it may go in and out of style),is clean make up/clean beauty… Less is always more ❤️

[@bartrese]

I’m in my late thirties so I’m waaaay too lazy to beat my face anymore. I actually lived in the Middle East when the “Instagram makeup” trend was huge and I used to BEAT MY FACE when I went out in Dubai. Never as heavy as most of the influencers just because I have naturally clear skin and wanted to keep it that way so it was easy for me to transition to the “clean girl” era. I will say, my pictures from that time are fire though. That makeup makes you hella photogenic 😂😂😂

[@Smith888d]

Those Dubai ladies stay ready with the face though 😭 It’s a full beat or nothing

[@bmwjourdandunngoddess6024]

Middle Eastern woman are all beautiful and I stay wondering how. 🤣

[@nehemie1255]

As a gen x, I just feel ahead of my time. "Clean girl" has always been my routine. As always, loved hearing your take!

[@brib6046]

Lol things always happen in a cycle

[@Erica-en2qz]

Same, Gen X here too. I swear I wouldn't know how to contour if a contour brush hit me.

[@friartuck4195]

Elder Gen Z here. I distinctly remember watching Heathers in high school -- around 2013, 2014 -- and being blown away by how gorgeous the cast's makeup was. It looked super minimal and natural, especially compared to how I and my classmates wore ours. I remember feeling jealous of you Gen X kids for being able to look like Veronica and the Heathers in school!

[@kailyn7895]

As someone with acne and hella hyperpigmentation, clean girl beauty definitely doesn't seem like it's for me. But I'll still try my best to be minimal with my makeup.

[@elodiep8337]

Girl try Sunscreen everyday and acne targeted products 🙏 as well as less fatty foods it will make a difference

[@bmwjourdandunngoddess6024]

@@elodiep8337 What do we replace with it instead?

[@yez5358]

Girl same. Im worried when everyone outside will put way less make up and ill be caked up with foundation because acne.

[@arosas1994]

Same here! I recently got on birth control since I found out a lot of my acne is hormonal and I have seen an improvement already. However, there can be longterm effects from taking the pill for a long time, so I wouldn't recommend it to everyone, especially the younger crowd. Drinking LOTS of water really helped me in the past though! Also, I recommend using warm green tea bags for skin redness and honey for acne. Hope this helps!

[@yez5358]

@@arosas1994 oh wow. I was on PC too necause of hormonal acne. What are the long term side effects ?

[@luiysia]

girls may not be spending 45 min in the morning contouring their face and getting fillers but they are spending 45 min at night doing skincare and getting laser resurfacing treatments

[@derpwadder]

That better anyways

[@derpwadder]

@Kay A she thought she ate LMAOO

[@luiysia]

@@derpwadder bc ur still giving ur time and money to corporations lmao 45 minutes of applying moisturizer or getting laser resurfacing is not improving your health it's purely cosmetic just like wearing makeup

[@nicolem2877]

@@luiysia Have you had a good peel? It’s a skin/body reset. Even nature works better w/ cleansing (good rain, fire, etc). Things get stagnated so you need to shake it up.

[@luiysia]

@@nicolem2877 thank you for repeating skincare marketing to me. exfoliating your skin has nothing to do with health just because you enjoy it lmao. it's literally a cosmetic treatment. if someone said they feel amazing when they wear winged eyeliner and contour does that make it good for their health.

[@JessieBanana]

I'm a millennial, 34, and I was never into the beat, IG look. I stayed in my lane and let that trend pass.

[@tbex613]

Just FYI- Armenians ARE white just like Albanians are white despite what the diaspora loves to say. Don't be fooled by coloring- Kris Jenner could look "Armenian" too despite being Scottish descent. My dad was WAY darker than Kim K even though he was simply an Eastern European Jew, but his brother is super white. Skin coloring is not indicative of race/ethnicity.

[@BreyenJaimes]

This clean beauty aesthetic is basically 90s fresh face coming back. I’ve been on this mug since 2017

[@katherinechase3674]

Kaitlyn, on an interview said "Kris was the brains behind Kylie's success." He stated Kylie was only 18 when the lip kits came out. I can imagine Kris may be living through her daughter to some degree. Kim was once the favorite of Kris, now it's Kylie. The Kardashian sisters are going to go thru hell once they age! If Kim actually becomes successful in law, that, for her, might blunt the pain. Kourtney seems burnt out, and Khloe looks lost.

[@thejazminecapri]

When you spoke on Kylie feeling pressure to live up to Kendall- there was an episode back in 2012 I think where Kylie was struggling while watching Kendall start to gain traction with her modeling

[@jazzariana3954]

I think people still wear glam makeup, but it focuses more on glamming our God given features rather than cutting and contouring to look like someone else. Even simpler routines when it comes to night time looks, and not having to follow an extensive eye tutorial. Loved your video 🤗

[@choccy2407]

Every trend comes back around.. the 'Clean Girl Aesthetic' is simply what we were doing in the 90's...'.little bit of mac lipgloss hair in a bun'

[@legendary2553]

Agreed

[@stephaniestewart312]

Why do people still care about the Kardashians they are old news

[@ClearAbyss]

The "clean girl" makeup is just reinventing the wheel. People have always praised and pedastalized the "natural" look and vilified heavier makeup. What with the ever widening class gap, and the ever worsening race relations, society is back to trying to bash anything remotely related to being not rich, not white, or not straight. Oh and not being old is always the obsession. People love to claim women who wear more makeup are ugly old hags 🙄 Nothing new. Personally I'll be sticking to my full glam.

[@iggyazaleasvault6069]

exactly

[@astridrachel7762]

Preach. Imho ‘clean girl’ beauty doesn’t work if you’re not already conventionally attractive w good skin so I’ll pass

[@tbex613]

WHAT?!? Covering your face with PAINT is somehow beautiful ?!? No, it makes women look like f*cking clowns is is ridiculous. So I guess you are rich as you can afford to buy all this paint and brushes. You are also a useful idiot who is happy to part ways with your cash because the capitalists and marketers have easily brainwashed you into thinking covering your face with pigmented chemicals is something you should do. You're really easily manipulated and waste money on useless shit. Maybe you should get a healthy hobby like running or something (which is FREE) instead of painting your face like it's the 80s, and prancing around looking for external validation.

[@kaylabillings785]

I’m not sure what universe you’re living in….anyone who pushes those things is labeled as a pariah these days.

[@missy9897]

Can we stop referring to the the three Kardashian sisters as mixed??? Armenia is in Europe. Just because they aren’t WASP or Western European looking doesn’t mean they are not white. Referring to them as mixed is just ignorant. Not to mention all the self tanner, makeup, and surgical procedures that they do for a more “ethnic” look.

[@sedi2066]

It's actually something they themselves push on everyone to explain their "butts" and curves as being Armenian lol

[@redmaple1982]

Armenia is European the way Iran, Azerbaijan, Turkey, and Georgia are (which is to say both literly caucasian but also literaly asian)...Idk if American racial categories really apply to areas of the world that are barley understood by Americans themselves.... I mean they are not deff not black and they change their looks so often that I doubt anyone know what their actual features are anymore....which really is the bigger problem here.

[@legendary2553]

Agreed. They are white.

[@869ofuncertainty]

I'm just here for all your beauty analysis. I actually got into makeup on the clean girl/ minimalist makeup aesthetic because above all it was EASY. I've now learned to do a full beat but even then that's so much work. And a a round face have who is usually clocked 3-5 years younger than I am, I appreciate Selena. I was never gonna attain the millennial beat with these cheeks anyway.

[@raf_a.e.l]

as a beauty creator who addresses acne a lot , THANKS FOR MENTIONING THE ACNE PART- it’s exactly how I felt about glossier since launch and it seems they warmed us up for rare beauty. this was so fascinating as a queer person who enjoys the same paint and drag queen techniques. I’m 28 with acne and can’t let go of it! Maybe millennials as a whole have been traumatized by aesthetics. Oh gosh, I’m more related to Kylie than I thought

[@niablee]

OMG HEY RAF!

[@raf_a.e.l]

@@niablee omg HIIII

[@craigjtan]

But that's the thing about Rare Beauty though. It's gentle enough to be able to do clean makeup but also buildable enough to still do glam. If you haven't watched Robert Welsh's videos on Rare Beauty, try doing so! He shows diff styles and forms of expression you can do with the brand.

[@violetverdict3760]

I am a millennial who watched kdramas and skew toward light sheer makeup for the last 7 years. I think it’s just a very American style.

[@twentysvn]

I’m commenting halfway through the video so you may comment on this later but I believe the number one reason why Kylie’s impact and the popularity of her brand is dying is because people are no longer impressed. She’s just another influencer and with the growing number of influencers online everyday it becomes much less impressive … especially when you’re tied to things like the Astroworld Tragedy in Texas where Kylie was filming videos on her story with ambulances in the background and never took them down.

[@katyne]

Yeah, she was THE influencer because she was kinda known before instagram era, but not a TV celebrity like her sister, so she was one of the first people to have the benefit of this extra "fame" traffic on a new medium. I think her biggest impact was being a teenage entrepreneur, and her audience was definitely teenage. Teenagers just idolize anyone rich and famous, especially their age, but being an entrepreneur and having a personal brand became a must in 21st century, even celebrities who don't know sh1t about business try to look busy. The problem is, she didn't develop as a person or makeup artist/lover at all. Her personality was already flat but okay for teens, but since then she didn't become any more interesting and her avenue of fame is too crowded and competitive to just rely on sisters' promos and TV viewer conversions (since TV is also dying). So it's a combination of everything. The real surprise is that she managed to be this phenomenon and the biggest promoter of lip augmentation in history. Sorry for rambling, but it's a fascinating topic😀

[@lacecocoa6272]

@@katyne I agree

[@vegasgirl3538]

@@katyne That's so true. Kylie is 25 with two kids and still doing the same, pouty duck-face reels on Instagram. It's like she's perpetually stuck in 2015. Since the entire brand is dependent on her popularity, it will wane as becomes more and more dated.

[@twentysvn]

@@katyne agree 100%

[@PrincessSaskia84]

' Clean beauty' is only accessible to the youthful and the flawless. It is not the most inclusive beauty movement 😤

[@redmaple1982]

Honest question: is there any beauty trend that is fully accessible? One could argue that the insta baddie trend is inaccessible to people who don't have time to do a beat face, who have skin allergies, who can't afford all the products, or who are in a line of work where hyperfemininity is stigmatized...meanwhile is this lack of access really that big of a problem when we can just opt out? It's easier said than done but I do think there is merit in normalizing personal self expression and stigmatizing the urge to hop on trends.

[@craigjtan]

Inclusive beauty movement is an oxymoron.

[@bmwjourdandunngoddess6024]

@@redmaple1982 That isn’t as inaccessible as the Clean Girl Aesthetic that literally has a history behind the word “clean” which excludes every other race that isn’t white and even class that isn’t rich enough to buy all the skincare products. Skin care products are more expensive than makeup products btw.

[@redmaple1982]

@@bmwjourdandunngoddess6024clean is obvioulsy in reference to the look of stepping freshly out of the shower not in refence to "bloodline" it's why everyone is so dewy and glossy. I mean there are entire Twitter threads and KZbin vids that feature the aesthic on various ethnicities, features, and skintones. Meanwhile skincare can be expensive but idk what the issue is....isn't it better to invest in the health of your body's largest organ? I get that some people have issues with acne, scaring, etc BUT growing up I have seen so many girls who messed up their skin because they got caught in the cycle of covering up acne with heavy makeup, which lead to more acne, which lead to more makeup... and this is not to say the clean girl aesthic is somehow virtuous its just a trend that is in reaction to an other trend but the great thing about trends is no one has to participate in them we can all just be mall goths if we want.

[@TamekoPatten172]

Not to mention that having 2 babies will royally mess up whatever "corrections" and procedures she had done before pregnancy.

[@kittyess]

I would totally read a book by Kim on aesthetics

[@nonameface90]

As someone with quite heavy acne, texture and overall trash skin (prefacing 'good advice' - yes, I treated it with A LOT of stuff, yes, I try my best to get it together), this feels quite 'exotic' to see so much of trend building around having flawless skin, catering to it. But - as body shape becomes a 'trendy' commodity, so does the skin I guess, through the celebrity branding. Laughing (bitterly, but still) at the same time about industry/media never picking up 'flawed skin' trend, however since Balenciaga promoted trashcan bags to the 'it-bag' status maybe 'trashcan skin' will have its moment someday lol.

[@CoilyTwizzler]

Right, I’m glad you pointed this out lol i myself have some insecurities about the structure of my face, and tend to lean more towards a full face. Nobody should feel pressure to do that, but still it’s a bit frustrating when ppl act like this emphasis on “natural beauty” is revolutionary, when it only kinda reinforces the same beauty ideals but just repackaged

[@tatyanaadams9522]

I'm with you. The clean aesthetic is hard to pull off with the hyperpigmentation and hormonal acne I deal with. "Imperfections" never seem to trend.

[@nonameface90]

@@tatyanaadams9522 the irony & paradox of that 'clean girl' trend, exclusionary notion of it to cater only to flawless skin, is that there's often a message attached to it of 'being yourself', 'embracing your natural beauty' etc. I mean...lol.The hypocrisy jumps out, maybe it's for someone like me to have a bit of a laugh?

[@disullivan9935]

This👏 you hit the nail on the head, the clean skin & youthful look marketing strategy is being mainly carried out by influencers who had no lines or imperfections to begin with, and bizarrely it works as a sales strategy. I believe whatever makes you feel your best, confident, authentic self you should do. Conform to no one's beauty standards (the trends change so often anyway), whether it's full coverage or minimal products, do what works for you 😊

[@nonameface90]

@@disullivan9935 thank you a lot for the nice response! Well, growing up plain & considering myself ugly (mainly because of the skin/how my face looks) sort of 'immunised' me to chasing after what's trendy when it comes to an appearance. So I continue to plaster my utilitarian concrete on my face every time I have to go out despite a lot of folks telling me to go natural ('no one will stare/no one will say anything') - um, that's not how it works for me & my skin. Flawed face, skin problems, even texture/pores (which are completely natural & integral part of every skin) are considered often as YOUR fault only (i.e. you do not taking any care of it) and often a sign of you letting yourself loose in general. So I am conditioned to sort of think about myself that way sometimes & feel ashamed of possibility of going out sauté - despite sns/influencers as you pointed out going on with full-on marketing of 'be natural', dewy/bare skin etc.

[@jojomargaux9295]

This was such a great video. I have been saying this for years now, not just about the Kardashians, but I my own life too. When I was a teen, I wanted to be so grown, I couldn’t wait to be 18 and leave my parents house and go get my life, which I did, but somewhere in those processes of making life on my own, I have been doing the most and the lest too, and at some point I wanted to just been my teenage self again, slow down and life the life I am given at that space and time. Most of us do have those regrets. With the Kardashians/ Jenners, kylie wanted to be grown and changed her young features and it would’ve affected her in the long run, which is now. Her mom made her got cosmetics surgeries way…. too young, she didn’t even lived her teenage life. She was brown at 15, when it all began. She will need therapy and she will be more cautious with her kids. I hope she protect her kids and don’t exploit them like her mom exploited her. In regards to kylie businesses, she’s still top tier, only because of her family name. No one is really checking for her cosmetics line, her makeup and her baby skincare line. They ventured will all goes into distinct mode soon. Just because it was all a money grab. Why kylie cosmetics is sinking, is because she can’t show her real face, she’s no longer relatable anymore towards Millennials or even her own Gen z. Her face doesn’t move, she still getting surgeries and fillers. Her audience can’t afford it, her audience are younger than herself. I also think Rihanna and fenty beauty are putting them out of business. The last two videos Rihanna posted for fenty beauty, she was showing her natural face, advertising her cookies N Clean face mask. It broke the internet. Ppl were talking about how Rihanna is 34 showing her natural beauty but kylie still using filter in all her videos. Look kylie might be getting the views, but other cosmetics company’s are getting the coins 🪙 and the real, unfabricated reviews. Look clean beauty is taking over, kylie can’t do that with lip fillers, face lifts and face pull-ups.

[@rockyayyy8978]

I loved the millennial beat face is 2015. The more makeup the better. But now I’m a mom of 3. I don’t have the time to do all that. I need to be out the door. I’m loving the clean girl aesthetic

[@MusiqQueen6]

Kylie's aesthetic = the era of Instagram model/makeup Clean girl beauty aesthetic = TikTok I find it interesting how Kylie and her brand mirrors what's going on right now with Instagram. Instagram is fighting for relevancy and people are tired of all the perfect filters and super edited photos. Both Kylie and Instagram seem like they are just perfectly packaging products to sell you something. People are gravitating to TikTok because the content there feels more raw, real, and accessible to everyone and not just a select few. Even the ads on TikTok seem a little more laid back. It reflects the larger shift going on in society and both Kylie and Instagram won't make it unless they get with the times.

[@lacecocoa6272]

I agree Instagram is lame I don't even be on there at all. I need to delete the app but some people I've been following for years that I like. I haven't joined Tick Tock yet I need to. Cuz it might be a lot of people on there that I'm going to actually like. So yeah I agree with you Instagram definitely is not what it used to be. And nobody really cares about Kylie and nobody's really liking their photos and following them like they used to. Usually when someone follow somebody they never unfollow but are they clicking on the post and liking the video and interacting below the comment section absolutely not.

[@marya5925]

May I ask do you believe Kim will survive this shift? She is making her butt smaller and changing fashion trying to keep up but to me she still has that cake make up and hair extensions and her look is just 2010s.

[@jec2143]

The pandemic has changed us on how we do our makeup now. Simple, fresh, & easy. The kardash/jenner clan could NEVAAAA 😂

[@celestecelestial90]

Kylie’s face looks weird with or without makeup because it’s so unnatural with her oversized lips and all the botox she uses. She has a swollen looking face and looks like she’s in her early 40s not early 20s. She should’ve stopped while she was ahead, but she over did it on the plastic surgery and botox. If she had less of it, she’d look very youthful and pretty now. I don’t want to have a swollen IG face with that “plastic surgery look” and wear caked on foundation that’s going to make me look crazy in real life. I used to wear heavy contour and caked on foundation with blinding highlighter and bright shadows but all of that together made me look like a fool. Not a good look.

[@EmmaElysee]

Im here to stan rare beauty! Quality products, easy to use, and a amazing message behind every prdouct. Im so obsessed with that brand, Selena and her team killed it.

[@Phiebe-xe4ov]

If you scroll through beauty aesthetics on Pinterest and vanity/ makeupbag pictures that are super aesthetically pleasing to see, you'll never see a Kylie beauty product within it. You see brands like Chanel, Dior but also Rare Beauty and Fenty. Those pictures are always very minimalist captured in white and beiges tones. Kylie Cosmetics looks like kids makeup and that's why you'll never see Kylie products in aesthetically pleasing beauty pictures.

[@stonegreen972]

Also interesting to your theory of kylie as a brand ambassador cannot push her own line because the clean girl products don't match her older look while Selena looks way younger and is able to push her products. Selena can jump in and out of the clean girl look or high glam but Kylie can't

[@Sasherrobinson]

17:08 in 😂, had to pause your upload just to say, I’ve been doing the “clean girl” look since 1997. Never wore matte, don’t even wear foundation, only wear lip gloss and classic red…that’s all. I shall continue watching now😂. Also, I was watching old Basketball wives and realised, hey, our look is timeless. Anyone from age 25 (provided they had young parents) to 50 gets it. Don’t keep up with this constant wheel of aesthetics. Nothing beats a slick ponytail with no baby hairs (not using gel 😱😂), Diamond studs or hoops, a French manicure with short nails with a white vest and jeans. Love from London. Edit: oh, and mascara. Can’t do without mascara. 😂

[@holigatis7588]

Nobody Kylie's age can relate to her🤦🏻‍♀️🤷🏻‍♀️

[@jaywilliams6461]

Thats what im tryna sayy. And the stans just dont like that ppl think so

[@dionysus9876]

Clean girl beauty is a late 60's/early 70's makeup reboot, no?

[@HyphenatedHistoryUK]

Very much so. There’s a similar cycle happening in fashion too, both outright and via some of the Y2K revival stuff (some of it was in and of itself a reboot of the 60s and 70s lol).

[@thandisilec835]

This was interesting and I couldn’t agree more…Kylie is stuck in 2017 with her look and sadly she can’t reverse it. Im 21 but she looks like she’s 10 years older than me. I wish you’d unpack Kourtney’s de-ethnicising herself for past decade. Fascinating how Kim and Kourtney actually Europanised their look and de-ethnicised it whilst same time borrowing enough Black features(specific Kim) to stay on trend of beauty standards of the last decade or so.Kourtney has removed most of her Armenian ethnic look through surgery and that’s not spoken about enough…I have a theory on it. Kourtney and Kim grew up in an America when the beauty standard was Paris Hilton blonde, blue eyed and skinny and came into fame as that was being taken over by the more diverse beauty (Jlo, Bey etc ruled in the mid to late 2000s). So my theory they’ve never been comfortable with just looking Armenian so they’ve gone de-ethinicised but still kept it exotic enough by borrowing from Black aesthetics…especially Kim. Kourtney just went white as much as she could. Kourtney married white and bred white and that’s also telling on its own. when you search for Kourtney’s old pics when she was late teens, she looked south Asian

[@sedi2066]

Lol yes but in their defense for Kourtney specifically she could say her mom is white 🤷🏽‍♀️ granted she looked more Armenian when she was younger but I feel like her transformation is less problematic because she is white unlike her sisters who went for the mixed race look and by mixed I mean like half black

[@jamie764]

The problem is everyone regardless of ethnicity now gets the same nose, eyebrows, hair and butt. Everyone is starting to look the same. Instagram beauty standards.

[@lady_t6349]

Not bred white 😂😂

[@itumelengthokwane8960]

This! I peeped this about Kourtney too. Such an amazing point

[@thatgirlkells5505]

Paris Hilton doesn't even have blue eyes. She wore blue contacts for years. She actually has green/hazel eyes. She just stopped wearing them recently.

[@plabiyi001]

Surprised after all these years, they still don’t have sell foundation. Interesting!

[@nicolehernandez11]

I’ve always been a less is more girl. My mom taught me from fashion to make up at a young age. I’m glad I believed her. Lol

[@kia.203]

My mom taught me the same thing. The more natural, the better. Thats what she always said lol. Therefore, I'm a mascara, gloss type chick lol.

[@nicolehernandez11]

@@kia.203 same! Mascara, eye liner & gloss. If I’m feeling fancy, I add moisturizing concealer 2-3x a year. Lol

[@kia.203]

@@nicolehernandez11 me too! 😂😂.

[@antigonezafeiriou4657]

The trend cycle will continue anyway

[@laexploradoraaaXD]

The thing about Selena and Rare Beauty is that I absolutely believe a girl who's been wearing makeup for the cameras since she was on Barney isn't going to want to have a full beat but Ms Jenner spent years selling people on the full beat, like Selena at least has her own face. She looks like she did when she was on Barney in the 90s. Selena is older than Kylie but she looks more youthful because of the aesthetics. I was watching a video that said old people don't look older than they were in old movies, etc we just associate THAT style with older people. Same way that gen Z and gen Alpha associates skinny jeans or whatever with millennials and therefore, with older people.

[@alexandravalerious3274]

i think kylie cosmetics might have a chance of evolving without kylie IF she had not named the company after herself like rare beauty we know it is selena but it doesnt have the same association as kylie to kylie cosmetics. fenty is another examply like yes its rihannas brand and named after her but she is known as Rihanna to most people i think fenty can and does stand on its on

[@TubularOfficial]

I also think it’s funny when you look at selena and kylies friendship and their brands now. Not only was pre-surgery Kylie influenced by her sisters she (and Kendall) pined after what Selena had and ultimately destroyed their friendship. Now Selena’s brand taking over seems like a result of that something which Selena had that Kylie never did -That respect and more natural (rare) beauty.

[@lacecocoa6272]

Exactly. Plus Selena always moves smartly. Kylie latched on too quickly to Kim not understanding that Kim was falling off before Kanye married her. Now that Kanye and Kim are over the Kardashians are boring cuz Kim them are in their early forties nobody in the young Generations checking for that it's a lot of stuff going on in the world right now so nobody cares about the kardashians. So Kylie messed herself up by not creating her own brand outside of trying to be the it girl and that fell off when she had the children because nobody's going to view you as sexy and desirable when you have children and you're in a full-fledged relationship with somebody. The reason why Kim reign supreme in the sexy it girl image is because for the longest most of her twenties and half of her 30s she was single dating multiple men she had kids in her mid to late 30s. And then she got married and her mid 30s. So once again Kylie went about it the wrong way if she was trying to be the it sexy next kim. Selena always has been a wholesome type of woman anyway. Kylie's family will be talked about in generations to come when it's bringing up the dangers of plastic surgery and how it ruined a lot of people's bodies and the Kardashians are a big reason for it. Lying about surgery and just pushing toxic surgeries. They can afford to get surgeries botched and taken out and redone but poor people cannot. Selena's makeup brand is good in my opinion. I've never been a woman that wore a lot of makeup even though I'm starting to do it now but I have bad skin I'm trying to get that under control but the Kardashians really do too much with this too much makeup and botched bodies

[@mazie2012]

Yes Kim give us that book! I follow beauty culture and keep up on new products all the time. And I can tell you that no one is talking about Kylie Cosmetics. Kylie Cosmetics needs to a rebrand or start selling their products at Target or Walmart if they want to continue. Also get the Rare Beauty blush you won't regret it.

[@alicia_nicole]

I've always loved and done the "clean girl" aesthetic. So glad its back in and the extreme lashes boss babe is out. Also bell bottoms and wide legs! I've been wearing those since I discovered them in middle school! 🙂

[@Giggles50]

Kylie does not look pretty at all....but we knew that. She has an artificial look. We don't want fake! Yet, this family wants to be the beauty standard. It's laughable.

[@martasoares6964]

I don't understand why this "clean beauty" is a trend... having lived in France, Portugal and now Denmark, to me it's a normal daily makeup, and I have acne prone skin. My mom, who's almost in her 60's, never used foundation or concealer - she used blush, mascara and a bit of blush - and her skin is amazing. In a way, the pandemic had a positive side in the sense that I don't care as much about my blemished skin, if I'm not going to work I go out as is, and my skin is thriving...

[@IshtarNike]

13:08 the main issue with the article is they're warping the meaning of "self made." Like if you're going to be a capitalist at least stick to the narrative. Being born into a rich family precludes you from being "self made."

[@KimberlyNicoleFoster89]

that's not true. the definition from forbes has always been you are self-made if you did not inherit a billion dollars.

[@robinc5642]

Great topic! Loved hearing your analysis. So on point and so very true.

[@chyrahdesigns]

I love this video. I would love to see you do a collab with Too much mouth. She studies marketing and to have you both delve into the trends from the marketing business perspective along with the social, modern anthropology sociology perspective. I love studing these things and to imagine the combined knowledge of you both would be amazing to your respective specialties not to mention hella entertaining since you both are truthful and honest.

[@Shortshortsandpizza]

Kylie said she always wanted to look like Kim so I think thats whys transformed so much but she was also labeled the ''ugly Jenner sister'' by media and constantly compared to Kendall so I think that a why she changed her physical appearance

[@Alexis-wp7tf]

I feel like this new age of healing and spirituality along with the plethora of trash misogyny videos has led a lot of young women down the path of self acceptance and refusing to fit into the mold of unhealthy beauty standards for the acceptance of men.

[@derpwadder]

I sure do hope so sis I can’t take much more of this 😭😭 lmaoo

[@inicole47]

I hope so too 🤞

[@prettylady818]

Let’s hope so. It’s hard enough just being human on this earth.

[@christinadesalvo8996]

👏👏👏👏👏👏 YES AMEN 🙏🙏🙏 We should love ourselves as we are because different is absolutely fucking beautiful and a million times better than being a clone and trying to look like everyone else. 💖

[@bmwjourdandunngoddess6024]

I hope so, but you know how weak yt woman are. Luckily they’re the minority in Generation Alpha. 😅

[@southernbelleinthecity]

Every time I click on your video, the first few seconds always grabs me!!! I love your work!!

[@briab10]

Love this!! I’m currently waiting on another pop girl pyramid ma’am 😬😬😬 and your thoughts on renaissance!