what is wrong with radioshack?

[@JarvisJohnsonGOLD]

Click here www.helixsleep.com/jjg for up to $200 off your Helix Sleep mattress plus two free pillows! Haven't left my mattress since it arrived (send help) #helixsleep

[@squidwardsnose3069]

No

[@crocieraa]

*s e n d h e l p*

[@germinttea885]

I remember radioshak and im 13

[@c.elizabeth4503]

Love your hair, Jarvis!

[@iuiara]

I tought you and Jordan were dead, thanks for beeing alive and in Yt :>

[@memesforthot1136]

I took an electronics class as a kid and my teacher told me that my solders were "like the tears of an angel" and that i could work at radioshack. I took this as a complement of the highest order. Then when I got to working age, every single radio shack had officially closed down. I was devastated, even though I had never set foot in one to this day.

[@abbyk.6410]

🤣🤣🤣🤣 this is a Shakespearian tragedy

[@cherie..cherry]

😂😂 how precious. Thanks for sharing that story! Made my day

[@mikhailshaw7030]

there's a RadioShack open about an hour from my house and it's awesome

[@Yamaxandu]

We still use radioshack brand soldering flux, it's really good lol

[@t.s9021]

Well done! Good soldering is a very useful skill, particularly in our electronic age.

[@mistydayremainsofthejudgment]

Brands trying to pull a “how do you do fellow kids” is mortifyingly embarrassing

[@sydastark]

Feels like I want to back away slowly

[@chatnoir9038]

It's like that one weird uncle

[@codytoeung5089]

Can we go back to companies saying poggers without knowing what they mean This is like far beyond what that was

[@car6938]

hello😀my 🤠👉👉fellow💕youngsters😹

[@ts4858]

RadioShack is funny

[@kaleehall6271]

i genuinely love how heated jarvis is at this, it’s so irritating when you can tell these execs think they’re being clever lmao

[@stevethebarbarian9876]

I could not give enough of a fuck about RadioShack to be mad, but it is genuinely hilarious how genuinely upset Jarvis seems about this- he normally stays so chill that it’s a very pleasant change

[@KM-yy6xn]

I felt like i was being yelled at lmao

[@KM-yy6xn]

i genuinely felt like i was the head of marketing at radioshack

[@senn.k]

@@stevethebarbarian9876 yeah! it was a nice change of pace and funny at that😉

[@Cherry-li6nk]

ik this was great

[@sylviajohnson6110]

Update: they haven’t tweeted since nov. 2022, their bitcoin is down 98.91% & worth $0.0004312

[@Anonymousaggro]

We love to see it!

[@yourmotherssecret]

Wow! The tweets must’ve REALLY been successful then 💀💀

[@r3dluvzu]

ty for the update lol

[@OpposumParty87]

TY for the update!

[@2nd-place]

It’s not their bitcoin lmao, it’s their crypto currency. Bitcoin is an entirely different cryptocurrency that acts kinda like gold for crypto.

[@WTDProductions]

Thank you for addressing the “intern” thing. Why do people think huge corporations and sports franchises are handing the keys to their empire’s public face over to an unpaid intern?

[@josephmatthews7698]

Right? Dude was the chief marketing officer. People should know better but I also think we should be calling out companies for lying about that crap.

[@jessicaautrey6136]

I think it's rooted in the mentality 2 generations ago thinking the entire internet was some small things kids play with

[@GenerationNextNextNext]

Some of them aren't interns, but are independent contractors or do freelance work. I've had friends handed an independent package by a company to run their social media. They get paid, but they aren't seen as official employees of the company. This is so the company can actually save money. In Radioshack's case, it isn't true at all though.

[@JDMimeTHEFIRST]

Yeah, it’s most likely an executive’s spoiled son. Either way, I don’t think it’s someone who cares if the business survives.

[@5daysofcoffee]

Radio shack was important because they were almost the only place that sold electrical components if you were in school for engineering. Even though I don’t need parts anymore it’s my understanding there is still a major brick and mortar gap for students and there really is a market for bigger cities to each get one or two RadioShacks.

[@adafrost6276]

I'm lucky enough to live in DFW at least. TI is a major player here and my school was even founded by TI, so there's tons of analog and digital component stores here. Would definitely suck to live somewhere that doesn't have any at all. Also RadioShack was founded in Fort Worth and there's a few RadioShack Express shops hanging around but they aren't overly useful outside of some light hobbyist supplies.

[@kittikat4124]

Yea, my uncle does electronics recycling and the majority of his sales, as opposed to scrapping, is in components like motherboards, hard drive trays, charging cables, even cards for students to learn how to resolder with since he has a shit ton of memory, hard drives, etc that are too old to be sold as actual parts anyone wants. So I could definitely see a company being able to push into that space that is very much online currently. Like the best widespread store I can think of is Best Buy and they dont sell much as far as components and tend to be pretty expensive

[@jhsrt985]

Yes they're really for components and getting popular sold out electronics at a discount bc people don't really shop there. Oh and car radio/speaker stuff

[@dallaskersey101]

as a previous engineering major, I agree that RadioShack was somewhere I went to often. While I could order anything I needed online, I could get some things immediately and start the project right away.

[@5daysofcoffee]

@@dallaskersey101 Yes, exactly. Ordering stuff online is fine but especially when you are starting a project you’re really interested in you need stuff immediately.

[@BlazeMakesGames]

The phrase "there's no such thing as Bad Publicity" is something that is only said by people trying to sell you shitty marketing tactics lol. I had a feeling but it's clear you already did the legwork to show that just because they're able to get a lot of engagement by being shitty and edgy, that doesn't actually translate to merch sales and profit automatically.

[@vogelvrouw]

Yes! I love actually hearing the other side of "but you're talking about it, so it works"

[@BlazeMakesGames]

@@vogelvrouw I mean Morbius literally just demonstrated this as well. Everyone was talking about Morbius, and I have no doubt that some marketing asshole was the one who convinced Sony to rerelease it in theaters because “Look how much engagement it’s getting!” Only for it to bomb again.

[@Tw0Dots]

Bet a lot more ppl still know about em lmao Doesnt mean they’re gonna get more money, though, yeah

[@mika-cb1vc]

@@treeofrage7622 negative publicity can turn profit, but not in this case. they’ll die out in a few months.

[@casualharpy]

Having the purple devil emoji in their name just makes me imagine the marketing team making that same smug face as they come up with these tweets, like "we're so edgy no other brands would do this, this is gold" and it's infuriating

[@007megaoof]

Bruh it's just twomad

[@Yeehaw0588]

@@007megaoof I just came here from that video and seeing everybody here not knowing it is hilarious lmfao

[@Baggerz182]

repent to God

[@ashikjaman1940]

​@@007megaoofoh maybe that's why this video got recommended to me

[@LJCG777]

​@@007megaoofit wasn't until they hired him lmao

[@z.z.z.s]

Honestly, if radioshack came back and was just radioshack again with more current electronics, I would go there, and I think a lot of people who have nostalgia for it would have too

[@noodlessalty]

I think they could just specialize in older tech like phonograph records, cassette tapes, and gramophones and do well.

[@w花b]

@@noodlessalty they could find that niche but idk if physical locations are a good thing

[@TheStinkiestz]

@@noodlessalty who tf would buy that

[@HSpungey]

@@TheStinkiestz people interested in old tech

[@KevaKoala]

@@TheStinkiestz you'd be surprised how big the market for old tech is lol

[@navieight]

The hair. The curls. The shirt. The aggravation. All on point.

[@GUNUFofficial]

He looks like a comedic side character from a sitcom that'll show up every now and then and either makes the joke of the century, or is insufferable.

[@Fafuchess]

Hell yeah

[@ChikaJihyo]

@@GUNUFofficial WHY IS THIS SO FUCKING ACCURATE LMFAOOO

[@CookiesNCreamShow]

Walking into RadioShack as a kid felt like walking into an alternate dimension 😂

[@jakemarie828]

Yeah! I loved playing with the robot toys on display! I'm sad its legacy has been reduced to this.

[@Majosephine04]

Even during its hay day it felt like some sort of liminal space. Like an alien googled a store and came to earth and tried to run one.

[@DaviniaHill]

@@Majosephine04 you mean hey day.

[@DannyCoombs709]

@@DaviniaHill You mean hay day

[@Saibellus]

i had to buy a soldering iron once and i felt like i was in some kind of parallel timeline version of a home depot. and also all the employees had headsets on. why?? the store was like...50ftx50ft. and yet...

[@rgs8970]

I can't believe they managed to make Radio Shack *less* cool than it originally was

[@DiMagnolia]

We’re officially in the negatives

[@TOPHATKITTY909]

HAHAHHA

[@Tw0Dots]

was it ever “cool”

[@senorapples1115]

Thats like taking a dad trying to be cool to a duschebag dad. Sure he was uncool but wasn't that bad.

[@Tw0Dots]

@@senorapples1115 yeah, I like that phrasing actually. I agree

[@Yourdailydoseofsarcasm]

Congratulations to everyone watching this video because you are a VIP. This content is truly gold and truly premium ( in a free way )

[@Nineteensixtytwo]

I’m finally a VIP to something!

[@Yourdailydoseofsarcasm]

@@Nineteensixtytwo same 😭

[@whenbailey]

god I needed to hear that today

[@nobody_425]

@@whenbailey same

[@Yourdailydoseofsarcasm]

@@whenbailey

[@Super_Dingus_2006]

I loved when RadioShack said “it’s radioin time” and absolutely shacked on everyone.

[@Ta-m01]

i hated when that happened

[@schemesthefox1255]

That was literally my least favorite part wdym

[@ng0249]

your point about followers not converting to customers is sooooo fucking valid and corporations need to understand that. i get so tired of this attitude of trending = profit.

[@hauntedsunsets]

it's so fun not being on twitter cause I get little infodumps on what dumb shit's been going down lately and then I don't have to worry about seeing it on my own

[@thedestroyasystem]

Sameeeee

[@DiMagnolia]

Same

[@Cory_Springer]

Same. Never had a tweeter accound and it's nice knowing I won't have one tomorrow 😁

[@iniyama]

that's me but with Tiktok 😂

[@gummidon1618]

Yeah same here it’s so fun to hear about what kind of stuffs going on over there

[@swaggerdagger8976]

I refuse to believe anyone has actually set foot in a radio shack since like 1746

[@cardrabitt1159]

I remember back during the mideval period they were going down hill. It’s been a long time coming

[@ponk0217]

this made me cackle

[@ReeseHolmes]

1746 B.C.E.

[@ghintz2156]

I only seemed to ever go into RadioShack for replacement modem cables.

[@Val1im22]

Radio shack was only real because of Nirvana after Kurt’s death it disappeared

[@Anonymousaggro]

I can count the amount of times on one hand that I've stepped into a RadioShack, and I can say pretty confidently I haven't done so since the 2000's. Always really bizzare to see companies and stores, especially ones that aren't particularly relevent, making the oddest social media content.

[@ssunsspott]

It's kinda pathetic. Like let something die and start a new brand at least

[@txrnip]

Companies and stores are not people, and in reality it’s just being used as a puppet by the people who bought out the brand

[@ThexDynastxQueen]

Anyone ever been in a Circuit City? I went in once and got upset as it was like a depressed Best Buy so when I went into a RadioShack it was like a suicidal Circuit City. Both are dead so...kid me was right.

[@LambruscoPeter]

@@ThexDynastxQueen I haven't been to Radio Shack, Circuit City or Best Buy ever

[@Wiegraf-n6b]

Last time I went was in 2006, only because I had a last minute project for a community college class

[@renniecakes]

"Experimenting with new strategies, optimizing them, and implementing them" but it's just me figuring out the best way to pour a bowl of cereal

[@biosec9361]

I’m 26. I worked at RadioShack right after I turned 18. I closed 4 different stores over my two years there. It was interesting. I loved my co-workers. The company sucked.

[@harmonyfox]

I used to be a manager of a RadioShack. Met my kid’s father there & made lifelong friends. I stayed until almost the bitter end & closed a few stores when the bankruptcy happened. There was zero incentive to do this so we worked our asses off closing these stores just to lose our jobs lol. I was in my early 20s & I’ll always remember my shack time fondly.

[@biosec9361]

Somehow those days seem like happier times compared to now. I was 18-20 during that time and closed 4 stores. My second store every employee got fired for literally giving away product, and I was moved across town from a different store to keep it open. Less than 3 months later they closed the location due to bankruptcy.

[@harmonyfox]

@@biosec9361 I remember being told to give stuff away like give the customer a bag & take $20 & they could fill it up with whatever they want. That was after all the phones & expensive stuff got sent back. Feels like a lifetime ago & definitely simpler times.

[@JustSomeGuy009]

"my kids father"... Odd choice of words

[@hera9668]

what exactly is odd about it? literally just sounds like they’re not together anymore, that’s it

[@harmonyfox]

@@JustSomeGuy009 I had children with someone I met at RadioShack. We are no longer together. What’s weird about that choice of words?

[@sortofsollo]

we had an abandoned radioshack by my house when i was a kid, and from 2007 to 2014 the whole thing was filled with crows

[@ADHDandD]

As all RadioShacks should be

[@lacytaylor1501]

That sounds oddly terrifying and cool at the same time

[@aimee7282]

Honestly probably how it was when it was in business too

[@pokemonthatisdisappointedi9605]

That sounds awesome I want a house full of crows

[@Andy-jh2fs]

Radi-crow-shack

[@maxeon0937]

To all the people saying this was Twomad. The tweets date back to quite a while before Twomad got made CEO. You can also tell because his first move was changing the accounts name to RatioShack.

[@midleno8364]

maxeon0937 you are not telling me that twomad is the ceo of RadioShack I actually refuse to believe this I’m destabilizing so hard rn to this

[@maxeon0937]

@@midleno8364 He made a video on it.

[@midleno8364]

@@maxeon0937I just saw it… what is this earth man 🤣

[@DorianMatt]

…..what a moment in time for me to be rewatching this video and have come across this exact comment LMAO

[@concretemathematics414]

it's been a year now, 1 radio coin is worth $0.0005 (1/20 of 1 cent). also Ábel doesn't work for radioshack anymore. so i think it's going well for them

[@noahplaysidv]

does your sponsor think that we, an audience of people subscribed to a FREE premium channel, can afford a mattress 😭

[@lu-lo3jb]

let him get that coin ig

[@sophiathefurbst]

but we can buy them with the Jarvis Johnson GOOOLLLLLDDDDDD

[@O2BAmachine]

Lmao 🤣🤣 I fucking feel you. I need a new mattress soo badly, my back is not backing anymore and... I just can't.

[@chatnoir9038]

I'm such an unhinged leftist that I believe everyone should have clean food, water, heat, housing and a bed that they are actually able to sleep in.

[@Tw0Dots]

yes?Unless you mean “we” as in children

[@celestialsblues]

As someone who is theoretically a part of the target demographic for these tweets (american college student ig), this has never made me want to go to radioshack less

[@smilerachel996]

The thing that makes me the angriest is this guy’s career is not going to be impacted by these tweets AT ALL. He’ll move on to the next role in a year with the impressive title of CMO (seriously like any of this is actually C-level work) and continue making money for doing absolutely nothing of value. I hate these grifters.

[@DOCDOCFLAMINGOS]

Dont hate the player..... Hate the game!!! But trust me I totally understand all of what you stated..

[@gordonramsayslambsauce]

@@DOCDOCFLAMINGOS yeah but in this case the player is an insufferable douche so we hate him too

[@SorowFame]

@@DOCDOCFLAMINGOS why not hate both?

[@Froggele]

Well, idk about attacking that guy personally. As I worked in marketing my experience was that many people there find at least parts of their job stupid or cringy, too. They are part of capitalism like all of us tho so they have to do what they get paid for. Not everybody is able to have a job that they personally 100% stand behind. Now, I do agree that working for what is basically a crypto scam is shitty but we don’t know his situation and maybe he doesn’t even see through that (unlikely but still). I think it’s wrong to blame individuals who work in marketing because most of them don’t even get to choose the marketing strategy, they just execute it.

[@MK_ULTRA420]

I think that's hilarious, especially if he works at a place who deserves him.

[@LFBDuarte]

"written by a 30 year old man" as a 32 I felt that in my soul. Thanks Jarvis.

[@fartass9849]

31 here. Few weeks ago I was talking with a friends kid and he said “you know, way back in the late 1900’s when you were born!” Boy… I was born in 91. The latest of the 90s possible almost.

[@umyaya]

ok fartass9849 @@fartass9849

[@yourmotherssecret]

@@fartass9849😂 I mean, they aren’t wrong! lol but you have to realize that we youngins refer to our own years like that. Born anywhere before 2010? you were born in the early 2000’s.

[@peanutbutterpigs]

Can I just say as a sex-repulsed asexual I ADORE the content warning! No one ever thinks about putting a content warning for stuff like this. Good job Jarvis! you earned yourself a new follower :))

[@janjamiyt]

fun fact: you are extremely valid

[@Grrritspha]

“Am i angry? I feel like I’m yelling” - Jarvis, after being visibly upset since two minutes in 😂

[@ghintz2156]

I feel called out for being old enough to grow up with RadioShack.

[@annakepes8050]

ha old! /lh

[@livenandlove1980]

Same. Lol

[@jhsrt985]

@@bigwilly32 oh wow they closed in Louisiana like 15yrs ago

[@MidnightAndLuna]

Me too

[@luxuscarnage4828]

"A long time ago, back before Gwen Stefani became irrelevant, there was a place called RadioShack....."

[@wildlylucky]

I've never seen Jarvis so genuinely pissed about something but seeing him go off on RadioShack for their crypto bullshit is quite satisfying ngl

[@nman551]

Yeah

[@jmarshal]

This is the golden content I ACTUALLY want but don’t pay money for. Jarvis is providing the real currency.

[@Arob4343]

The irony of electronics companies not adapting to the rise of the internet

[@ADHDandD]

Jarvis yelling at RadioShack is strangely cathartic

[@I_like_Plants130]

I read cathartic as catholic. My comment isn’t necessary but it’s funny.

[@ADHDandD]

@@I_like_Plants130I believe it’s necessary (sorry for the late response I fell asleep)

[@yakketyyak6414]

@@I_like_Plants130to be fair, yelling is pretty catholic behavior

[@themagnificentdork1985]

I'm loving how heated Jarvis is getting over a brand that everyone will forget about again in like, a month

[@SporkNotFork]

It’s probably less about Radio Shack and more about the countless brands that try to do the same thing

[@giulioceresini1435]

@@SporkNotFork it's more about this fucking era of crypto. I swear to god i'd rather go live in the woods and never wipe my ass again then buy that shit. But somehow everyone and their mother now has their cryptocurrency.

[@luxuscarnage4828]

Idk....I never forgot about his video about the Sunny D Dilemma.

[@r4sbery]

@Luxus Carnage the what?

[@madi469]

@@r4sberyvid on his page

[@Havarti_Samebito]

This video was honestly really cathartic for me because I've had some arguments here and there with friends/relatives about this sorta "relateable human brand" bullshit. I tell them how stupid and awful they are and the response is usually something like "at least people are talking about it", that the publicity and awareness are worth lots of people on Twitter thinking they're stupid and embarrassing (in terms of them making money I mean). I never could think of a good way to explain what's wrong with that, but you're absolutely right when you put it very succinctly, "it doesn't convert into sales". Like, yeah, people are talking about it, that doesn't mean it's good or helpful. I think a lot of people, especially older ones, still buy into the idea that all press is good press when, surely by now there's plenty of evidence that's not true. I seriously doubt I'm a rare case in that I avoid buying things from companies that piss me off, at the very least.

[@jenh101]

Exactly! I always thought that whole ‘all publicity is good publicity’ attitude is misguided at best.

[@awesomefinder5431]

When I see an ad that's really annoying or that I can't skip I just make it a point to not buy their product.

[@thoopsy]

Yeah, like if your movie has a screamer ad, I'm not gonna watch it and I'm gonna encourage others to wait to rent it from the library or something. The only way that "all publicity is good publicity" is for services that are unique, because then people don't have a choice really and the goal is for people to know this thing exists. Marketing experts sometimes just don't understand the power of spite. Maybe if this was just Radio Shack coming back in a regular Radio Shack capacity, it might be something. I know people who used to buy Steinmart clothes and would be interested to know that there's more of them again. But it's not even that it's an old brand coming back, it's that it's a new brand using an old brand's name. If I'd only seen these tweets, my thought would've been "Oh Radio Shack is back, I'll keep that in mind next time my car charger breaks." Not "Oh I'll go see what new product they're shilling." It's just, ugh. Modern marketing is a pain.

[@Steamworker_Evolair]

@@awesomefinder5431 same, I'm still boycotting tiktok due to the incessant ad campaign they ran almost half a decade ago (and which they periodically renew just to tick me off)

[@melaniecelaya546]

@@awesomefinder5431 exactlyy

[@mothiestman4995]

There's still a Radio Shack in my town. It's been there since before I was born. I've never seen anyone go in or out, yet the building's condition remains well maintained.

[@lillianfulgham9280]

Money laundering

[@rubbykibress7808]

​@@lillianfulgham9280 i was gonna say ghosts, but this is probably more realistic...

[@dolomedestenebrosus9564]

It's okay that you were getting angry, it feels good to see someone else as passionately annoyed and perplexed as I am about this kind of shit.

[@lacytaylor1501]

I feel so old knowing what Radio Shack is and knowing I've stepped foot in one when they still were running. I feel like I should be coughing up dust and I'm not even 30 yet.... Also dude clearly didn't want to give his age cause he's clearly 100+ and doesn't want to share his anti-aging secrets. I don't think there's even any elderly people I've met recently who uses the word Youngster..

[@somethingstupid1075]

don’t sweat it, I used to regularly step foot into my local radio shack and I’m not even 18 yet

[@kittye8340]

I have no idea what a radio shack is.

[@kittye8340]

I'm 22

[@wawaicedcoffee]

I’m 24 but the last time I went to radio shack was in 2007 or 2008 when my dad went looking for a new new flip phone lol

[@lacytaylor1501]

I'm 25 so I guess I should be rather relieved that I'm not the youngest person to step foot inside a running radio shack.

[@succulentboi676]

Ur hair looks great, glad to see more people with sick curls being popular on youtube

[@thebatman7730]

This is wholesome.

[@Chlocean]

Mr. Conner would agree.

[@badger6882]

so true

[@c1nnamodoll]

I never understood why people assume interns run companies' social media accounts, do you really think any company within their right mind would trust a temporary employee with the face of their brand ?

[@UekawaOhira]

I think they might have when brand's first started social media, because of how little it was valued or understood, so it'd be passed off. Now-a-days I do think that it'd be impossible with how integral it's become

[@frogking6416]

The fact this is what happened to radio shack, I'm at a loss of words. I never went but it was always that store that just existed next to target

[@lolkayleen2757]

I don’t think I’ve seen Jarvis this personally upset in a video before and I’m here for it 😭

[@atmywhitson]

Let me tell you a little story about my HATRED for R.S. My dad was diagnosed with lung cancer and had chemotherapy appts. So, after one of his apts, he desired to go to the mall and look around Radio Shack. The Drs had given my dad pain meds and due to that, he was a ta_his words were a bit slurred, he was somewhat disoriented, all skin and bone, and his hair had fallen out there was no way you couldn't tell he didn't have cancer! I still remember how awful the douchbags at Radio shack treated my papa and him tearing up in our old station wagon. My beloved, big burly Irish father essentially laughed out of Radio SHACK because an associate and a manager felt the need to get impatient with a cancer patient. Less than 6mo later my dad passed away at 50yo. I was only 9. I will never forget and I refuse to ever go back into a Radio Shack. :(

[@2muchFun4yourBuns]

but it was the people who worked there, not radio shack. radio shack like any corp wouldnt check who they hire so thoroughly. of course the dudes seem nice when corporate comes. yall are so stupid blaming corps for small people problems

[@demiokulaja7787]

That is so horrible, I’m sorry that happened :(( If radio RadioShack didn’t deserve to die before it has more than enough reason now

[@mumenRhyder]

That is awful, he def didn't deserve to be treated like that. My ma got diagnosed with cancer 2 months ago and I will fist fight anyone who acts rude towards her

[@SuspiciousGanymede]

You took the weakest member of your pack to the Alpha Chad store, what do you expect?

[@lastlifejumbo]

@@SuspiciousGanymede Your name is Chris sit down

[@ruthizred9090]

I never thought I'd see the day when people that go to a corporate 9-5 job think its a good idea to be horny on Twitter to sell products. The internet really changes people, huh?

[@vogelvrouw]

Its peoples job to act as a horny brand on twitter and people still say tattoos (And natural curly hair!! ) are unprofessional

[@ruthizred9090]

@@vogelvrouw 😂😂 literally like who are they trying to fool?? This is 2022 were talking about??

[@cozyfrogASMR]

Thinking about how much Jarvis hair has grown. I was staring at him like "what's different" and I'm like "wait his hair is super fluffy" and now I realize I usually just listen to his videos, I don't Remember the last time I just sat and stared at Jarvis haha

[@anoramactir]

This makes me so weirdly depressed. Radio Shack was such a mysterious and cool place when I was a kid -- I remember going there with my dad and marveling at all the gadgets and doo-dads and mysterious parts I didn't understand. I'd rather they just stayed dead in peace than whatever is happening here.

[@Skmoer292]

I find this entire video so funny with twomad context

[@dogbreath4062]

LOL people need to do a little more research

[@heather_doestruecrime]

Them repeatedly referring back to the tweet AS “the squirter tweet” was even worse than the tweet itself … also the yelling was very premium Jarvis much justified

[@YoBGS]

The goal of these managers isn’t to convince people to buy, it’s to convince the even older, even MORE out of touch CEO that they are young and hip. That’s all that matters to them.

[@sydastark]

I think you’re right it’s more about how they perceive themselves internally then how they are received externally.

[@thoopsy]

Yeah, I mean. It's not important to him that they get the crypto sold, what's important is that the board and the investors think that he's doing something special and earns his pay. And that, if he's trying to get hired for his next job this article comes up that says he's revolutionary.

[@imthedoctoryes]

it's because twomad is the new ceo

[@AverageUsernames]

TWOMAD CEO!!! LESS GOO!!!

[@menaatefadly]

@@imthedoctoryes yea there is an entire video about it and I think toumad doesn’t really care about Radio Shacks success (I hope)

[@heyg0ld]

As a person in their 40s, this video is fascinating to me. Of course, I remember walking into Radio Shacks. Like, for cordless phones and power strips. It’s weird to find out they are trying to keep their brand alive with a crypto move, and super weird to watch them try to market themselves in this bizarre, tone deaf way. Living in the dystopian future, y’all. I’m exhausted. The most interesting thing is to watch Jarvis, validly and successfully employed in a profession I couldn’t even imagine when I was a kid, analyzing very earnestly the different layers of wrongness of Radio Shack’s approach. It’s cool to watch Jarvis’s tech background inform his voice as a creator. YouTubing is a real ass job, y’all. I always respected it, but I definitely appreciate your work even more now.

[@notshardain]

It's not even the same radio shack, it's a rich guy paying people to puppet its rotted corpse. Really sad to see tbh.

[@efnfen]

ugh simping for youtubers to diss corporate electronics

[@mollyallen2400]

It's not that layered, honestly. RadioShack failed out because of other retailers plus Amazon - Jarvis is funny and is able to create content out of their cringey tweets because some rich people bought out the brand name. It's all a big joke. That's about it. I remember going to RadioShack as a kid with my dad. It's just not that deep lol

[@heyg0ld]

@@mollyallen2400 I’m an analytical person. I can make anything “that deep.” It’s a superpower ✌🏼

[@mollyallen2400]

@@heyg0ld Haha I thought about that after I had replied and intended to come back and be like "Actualllly.... I could probably analyze this six ways to Sunday," so I have zero room to judge! My bad! :) I get your perspective. Sorry for being a grump. Jarvis was being so *golden* I was momentarily blinded. :'D Thanks for taking it in stride and not having my head. :)

[@Gigatless]

Jarvis: they clearly don't know how to connect with the audience literally 5 seconds later Jarvis: Today's sponsor is a custom mattress company

[@safogalsh]

Thank you Jarvis for existing and for helping me when I have anxiety. Premium youtuber with a premium channel

[@cartocry7722]

I remember I was helping a customer find some headphones and she insisted it was sold at radio shack. I went to their website and was absolutely flabbergasted that it was a crypto website lol

[@JhericFury]

"because..I guess we live in hell?" Was both hilarious and so peak mood

[@marielaarreola2046]

I went to RadioShack to buy “weird” batteries (anything other than a AA or AAA) and walkie talkies. Sometimes they had cool things like rc cars. That plus shitposts isn’t going to convert to support for a new crypto.

[@RyanPancakes]

Yeah they were the place to go if you needed some weird obscure adapter or battery and Amazon didn't exist yet

[@rosed3023]

Yes, I remember my dad going there to buy what looked like tiny car parts and various lengths of wire.

[@Jacobh69]

The radioshack lore gets more interesting. Couple weeks ago Twomad has made a video being the “ceo of radioshack”

[@hayley4685]

Me new favourite Jarvis is angry Jarvis, he’s not even that angry sounding it’s just so good, all the slightly louder cussing about this. So good, I genuinely want to see slightly angry Jarvis more often

[@meerodi]

there was a radioshack in the strip mall where we would get our Pizza Hut and i remember being absolutely devastated when they shut down, despite the fact that I had never once stepped foot inside. 8 year old me was going through it

[@hesgoneplaid6478]

Are you ok now?

[@courtneyronk472]

I literally feel the exact same about our old RadioShack. I was like 6 and so sad. Then blockbuster went down and I didn’t know what to do. I never stepped foot in the RadioShack, but that blockbuster was really fun to roam around in as a kid

[@oki.k]

i like to imagine you were just sad you missed the chance to check it out

[@courtneyronk472]

@@oki.k most likely

[@celeste8157]

"None of you remember Radio Shack. You're all too young." You got my 36 year old ass sliding down in my chair pulling my cap over my eyes. Thank you for that, Jarvis. Not me buying my very first cell phone at a Radio Shack in 2002

[@sydastark]

My 37 your old ass is cringing with you. Hot spot to shop for all that early aughts tech.

[@mollyallen2400]

Jarvis 'lowkey' (look at me using hip terms) not knowing his audience lol because RadioShack was one of the only places to buy batteries, "answering machines" (whoa!), and etc. when I was a kid. Haha!

[@blegh786]

I love that Jarvis yelled for half the video and then went "Am I getting angry?" Not quite as late as RadioShack, but damn close

[@oleanderhug1352]

Exposure doesn't pay the bills :) this is a great analogy for "exposure payment" for artists and creators

[@Zenniverse]

Radioshack could have been so successful if they had come back as an audiophile merchant. There are groups of people who spend thousands of dollars on high quality audio products and Radioshack would've been a great brand to deliver to that demographic.

[@ChloeB234]

When I was a kid I went to my grandma's house for a week during the summer. Her TV needed some sort of adapter to work with my PS2 so we went to radioshack to get one. That was the first and last time I ever stepped foot inside a radioshack. lol

[@cv6442]

Last time I was there I was getting a VCR head cleaner tape probably! 🤣🤣👵

[@DUELISTKlNGDOM]

god here's the thing. when you got the relatablity part.... i had to pause in anger because it's one of the biggest things i've had to UNLEARN during university. you can't just say something is "relatable" when pitching it to any given media studio, you have to have SUBSTANCE backing you up. like, my class had been working on this project where we pitch a tv show to the rest of the class as if we're pitching to netflix, right? and the first thing we were told was "don't use the word 'relatable', it's a crutch word and tells us nothing about the show". a show being relatable is NOTHING, and a tweet being relatable is NOTHING. it doesn't MEAN anything. it's a useless fluff word and arghhhh i am so sick of the concept of "relatablity" cropping up everywhere. i don't want to relate to your brand, i don't want to relate to your tv show, i don't want to rELaTE to people who providing me entertainment, i want to know what it's offering! and you're SO RIGHT about this twitter being useless fluff! it's MEANINGLESS. im yelling from the gd rooftops death to the concept of the "relatable" brand, of the "relatable" tv show, of how quiRKY everything is!

[@kphoria1009]

on the contrary i think relatability is very important for something like a tv show. especially when they want the audience to project themselves onto the main character which can keep the audience engaged

[@DUELISTKlNGDOM]

@@kphoria1009 define relatable then

[@DUELISTKlNGDOM]

@@kphoria1009 you very much misunderstood my point in this very reply. my point is “relatability” is a fluff word that has broad and varying responses. being “relatable” can mean anything from a character shoplifting (which not everyone can relate to) to queer experiences to the experiences through racial and gender lenses. you cannot have a one size fits all relatable protagonist without turning them into a blank, uninteresting to watch slate. it is not the job of a protagonist to be relatable, it is the job of a piece of entertainment to engage you. people should not be watching for “relatable”, but rather for entertainment.

[@magiiyoo6715]

@@DUELISTKlNGDOM as someone who's getting a marketing degree in a few years, i love the way you explained this.

[@jacksonfitzsimmons4253]

@@DUELISTKlNGDOMSo glad you’re hear to tell other people what they “should” be enjoying in their content

[@CharlieApples]

RadioShack Story Time: I live in Montana, and used to live in the middle of true nowhere, where the only town with a grocery store in my area was two and a half hours away by car, on a Native Reservation. They also had a RadioShack. Now, this was a town of 1,000 people on a good day, and it had _maybe_ 20 commercial buildings at most. And one of them was the most god forsaken RadioShack imaginable. It was the only place for hundreds of miles that sold any kind of basic electronics stuff, like Ethernet cables or phone modems. And it was only open like, 2-3 days a week, and nobody knew when those 2-3 days would be. It was whenever the owner and/or his son decided to...open the store. They didn’t do orders in advance or anything, so you’d drive three hours for a watch battery and they’d be closed because it was someone’s birthday yesterday and everyone was too hungover, or because someone pulled a knife on another customer over the last remote controlled car that they had in stock. Shit was fucking crazy. Even for RadioShack. And now that RadioShack is gone as a company, I have no idea how anyone there gets electronics supplies, since it was a franchise store. I can only guess that nobody has internet there anymore lol.

[@NotUrDJ]

This is Soo alien for people who live in Asia cause we have people and random stores everywhere even up in the mountains 😅💀

[@CharlieApples]

@@NotUrDJ That sounds awful. Is there nowhere that isn’t inhabited by people? I can’t imagine not being able to get away from population centers and out into the open wilderness.

[@NotUrDJ]

@@CharlieApples it is but yeah there's places. Remember that we're nowhere near developed as the west so it's really rural living if you're going to the northernmost parts , electricity shortage for days , internet blackouts , no heating or anything. Most of our population lives in city centers now but still there's just so many people lol

[@josephmatthews7698]

I thought nowhere was in Kansas? Did you ever meet courage the cowardly dog?

[@CharlieApples]

@@josephmatthews7698 I fucking hate Kansas. I’ve have to drive across the state four different times and it’s always miserable. The weather is always either scorching hot or bitterly cold and windy, and there’s just nothing but fields for hours and hours and hours. Wheat fields. Corn fields. Canola fields. Plain old fucking grass fields. No trees, no mountains, no rivers or lakes. It’s just fucking fields. And the cities are all equally depressing and lifeless. Worst state, hands down.

[@e2b265]

I love the metaphorical perspective of literal Radio Shack trying to pretend that its old sense of humor is popular with today’s kids.

[@taesevere]

Its been a year and I can confirm nobody cares abt radioshack

[@chillinchills]

RadioShack just had to come back from the dead and “advertise” in its own version of Gen Z humor.

[@tashaburscence5525]

its own version meaning that they say stuff that gen z says with the Most irony completely seriously which means they just end up sounding like they're stuck in 2013

[@calicoathena]

I don't even think this is any one generations humor. it's just twitter humor. granted not everyone on twitter likes these jokes but it's definitely the type of tweets that regularly go viral

[@Majosephine04]

There’s humor in the RadioShack posts?

[@squidcultist0022]

It's gen z humor without the humor and written by old people

[@sophiathefurbst]

@@squidcultist0022 yes.

[@KhanaHatake]

I remember going into RadioShack and I'm not even 30. Now, Pier 1 being in this picture is.... painful. Pier 1 had such cute things.

[@MelodyGardenia]

Pier 1 and Modells are unironically good and now i dont wanna shop there anymore because i dont wanna feed this guys disillusioned nonsende

[@jakethedragonymaster1235]

Woah, Pier 1 as a brand went under? I thought it was just my local one. Rip

[@rayafoxr3]

I remember I went into Pier 1 Imports as a kid and broke something and had to pay for it :( never went there again. Then it was shut down

[@tbuk8350]

Pier 1 had some nice stuff, but I'm not sad it's gone. Everything there was incredibly overpriced. I don't think I ended up ever buying anything from them.

[@haleymist09]

Hello. I'm an elder millennial, an Ancestor even, and love Jarvis's content. I had to watch the part about Tai Lopez buying RadioShack and Pier One and turning it into a crypto thing 4x because what the fresh hell. Jarvis is absolute correct - all this attention creates NO conversion. The marketing team are all asshats and we truly live in the darkest tidmeline.

[@Izzy-zz4en]

oh thank god bc he mentioned everyone being super old then said the "intern" was 30 and I was like ohno I am not welcome here

[@Qaita]

I remember RadioShack had hex bugs in there. That’s the only reason why I went in as a kid

[@samanthalewis9782]

Jarvis: * yells for 20 minutes * Also Jarvis: “I’m not even mad”

[@Kelseygraceaurelia]

Weird note, but thank you for talking about how calling social media teams 'interns' is actually not great. As someone who has run large brand accounts for years, people don't realize the amount of work we put in. So thank you much

[@kitgorton5558]

There’s a RadioShack a couple towns away from mine that was independent when the company went bankrupt. I feel so bad for the old man who runs that place

[@SearsCool]

I believe franchised/independent stores weren't affected by the bankruptcy. They only closed the stores owned by the company

[@klaragrape]

@@SearsCool no hate intended I think they meant that RadioShack now has a bad name and nobody wanted to shop from there anymore rather than having to close the store :)

[@SearsCool]

@@klaragrape I'm confused

[@Skeptix1]

@@SearsCool you're saying franchised/independent stores "weren't affected" but RadioShack made their reputation so shit that they WERE affected

[@xandermin]

as someone who's worked in the social media marketing space, this whole saga makes me want to run into oncoming traffic

[@YourPlaywright]

any insights?

[@xandermin]

@@YourPlaywright my main insight is that a lot of marketing people tend to believe that "all impressions are good impressions" is always true when it really isn't, like obviously if your impressions aren't translating to sales you aren't successful. being quirky on twitter won't do anything for your brand if you aren't also establishing a positive connection with consumers. you need to make a positive impression on your target demographic & that'll make them actually look at & buy what you're selling. But a lot of marketing executives are still so stuck in that "all press is good press" mindset. however, imo radioshack's biggest downfall is that there simply isn't enough of a demo for what they're selling, the crypto market has peaked & crashed, so part of what makes their twitter account so cringey *is* that they're trying to sell crypto. putting it simply, there is no demand for their supply.

[@snugkhan5149]

What company do you work for?

[@Kavurcen]

adding "the space" to your field for no reason makes me want to run into oncoming traffic, why do this? inflated self importance? I guess if you're a bartender you work in restaurants, but if you are a bartender and think you should have a blog you work "in the restaurant space"

[@xandermin]

@@Kavurcen it's just a word mate, it's not that deep lol

[@madelineo4128]

Your anger at this is extremely funny and also somehow cathartic

[@peternoparker]

i remember my first memory of radioshack at all. ive never been in a radioshack, but my dad was driving me by there and we watched someone rob it and drive away. i don’t know what happened to them so i guess we’ll never know

[@Kyran1996]

I guess it's now RadioShack doing the robbing with their crypto scam.

[@peternoparker]

@@Kyran1996 its getting its revenge

[@rowanquynn9964]

Having done marketing for a company that went under I can tell you that reach and sales are two thoroughly separate numbers. I would say all the time that our marketing was totally wrong for our brand and no one would listen to me.

[@ParsureArts]

o7

[@ashtea96]

my hope for the future is that we keep give brands the virality they crave by making fun of them without ever giving them a cent of our money, making social media marketing a failure

[@portlyminnow8402]

The Radio Shack in my small town only closed around 5 years ago. The only time I went in as an adult was in 2016. I was looking for a mouse with hot keys and a new keyboard. The only mouse style they carried had those rubber balls in them which I hadn't seen since high school. They had no keyboards at all. But they did have floppy disks... in 2016. Anyhow, I'm not shocked about the whole going bankrupt twice thing. 😂

[@bosselotiscanon]

nooo i love retrocomp D: that would've been so helpful to me

[@r3dluvzu]

so funny knowing duolingo made gold being a funny corporate acc. you just have to let the kids make the jokes and then play onto them, not the other way around

[@sai1952]

omfg I remember going to RadioShack literally once in my life. It's like one of the only things I remember from my childhood, being a DID system and all. weird thing to randomly remember.

[@Minecrftbos439]

What does DID have to do with literally anything 💀?

[@sai1952]

@@Minecrftbos439 oh we have horrific memory loss because of it, and I don't remember my childhood as well because I (the host) wasn't there for much of it

[@i-love-anime-idols]

@@Minecrftbos439 ikr mentioning that is so random, its like that person wanted to "brag" or something 💀

[@Minecrftbos439]

@@i-love-anime-idols That is exactly how I perceived it. It’s sad that mental illnesses have become trendy enough for people to think it’s worth bragging about.

[@sai1952]

@@manager6826 thank you!! I couldn't figure out how to put it, but yea exactly! /g

[@consentclub8431]

"The post you put out, it's kinda weak" says the dead brand that everyone forgot about in 2013 that's been dug up from the grave and zombified in order to sell some crypto scam. Ironically, I hope this type of marketing actually does die. I wouldn't say that horny posting is inherently bad but it requires WAY more self awareness than is shown by capitalists.

[@onecargoshort]

i have never once seen jarvis so passionate or angry about anything than when he was ranting about the radioschack crypto scheme

[@paranoiarpincess]

I feel like the big difference is, brands like Wendy's make us feel like the brand is a person whereas it's obvious that the RadioShack twitter is not only a ploy but it's coming from the person running the account. The posts also aren't relevant whereas companies like moonpie either respond, or make relevant jokes to their merchandise. RadioShackCrypto doesn't really have merchandise... at least not in the sense of relevant merch to the brand... the original brand. Like we all know moon pie sells moon pies. RadioShack is known for electronics... but this rebranding is so unrelated it may as well also be selling moon pies. I hope this makes sense. It did in my head. Also, the RadioShack crypto merch doesn't count. Only hardcore cryptobros want that shit... that said, because of the notoriety and the sheer lack of people who will buy it, if anyone in the future wants it ironically, their merch could end up being worth a lot. But it's a pretty big gamble. Especially since so many things that were much more popular are worth nothing regardless of the supply:demand ratio.

[@ARandomAccountYT]

I mean to be fair they did make batteries after the vibrater tweet lol

[@vaishnavisingh9244]

this average 19 year old persona they seem to have is very alienating. When Dulingo makes a joke about their bird being people's sleep paralysis demon, it's witty and funny but when a brand makes basic 13 year old boy horny tweets, then it's doomed to fail. Like I saw that tweet and like clockwork, didn't felt like it's a brand I can follow since I don't relate to it. There is a very small percentage of horny guys, who are also invested in Crypto would buy into this. Interestingly enough, I don't think those guys have much capital to invest.

[@cdandbookshelf]

Jarvis is my favorite hat-eating nerdy time traveler. I love all the content he creates!

[@reveluvly]

Honestly, when Jarvis brought up apparel and merch part of me thought “okay, that could actually work.” Like, cashing in on the nostalgia of an old brand is actually highly marketable. Putting fucking crypto on your shirts completely removes the nostalgia market. So fucking dumb

[@cur1ouscatf1sh]

I did a class project about brand twitter and parasocial relationships, which I definitely half assed, but I stand by the general point I was trying to make: when Wendy’s has a personality, it’s easy to feel like they’re your friend, so you have a positive association with the brand. Does that make them money? I don’t fvcking know. But that’s very different, because (at least a few years ago, at their peak) Wendy’s twitter personality was the kind of person The Youngsters would want to be friends with. RadioShack is not managing that, and even if they were an exact carbon copy of 2014 Wendy’s, that’s now widely considered to be cringe. But they’re not even doing that; they’re giving their brand the personality of a 13 year old redditor who desperately wants people to think he’s had sex. No one likes that. It’s the reverse of the parasocial relationship thing: instead of personifying the brand into someone you want to be friends with, they’re personifying the brand into someone you can’t fvcking stand.

[@bleachyidioms]

this is such a hilarious way of putting it lmao

[@isabellapuff863]

I’ve never witnessed Jarvis roasting a company so unbelievably hard…

[@nman551]

Eat the rich

[@mask8402]

Toemad

[@why-ls3qt]

RadioShack was a nostalgic for me, I used to love going as a kid with my dad and looking at all the mini indicator lights while he found fuses he needed for whatever project he was working on. They had those little electricity snap kids educational-play things. It was always my favorite I was so excited to see the new sets. I am now an adult electrician. And devastated.

[@GlassThirdEye]

I'm a child of the 80s. I remember radio shack fondly lol. My uncle got me this dope robot from there for Christmas one year. You could program it with different voice commands and shit. For the time it was pretty sweet.

[@fartass9849]

That white one??? If you hit him in the crotch he would say ouch. Do it again and he shits down momentarily 😂 he would dance and shit.

[@vitziipop8290]

This is similar to what Doling is doing, but people actually care about Duolingo. Plus Duo is being funny and not creepily sexist like RadioShack.

[@OldObscureUnpopularGames]

I remember getting two things from RadioShack. My dad brought me in and we got an RC car. Once it was dying out, I got an adapter I needed for my pc for less than a dollar. Definitely a more pleasant experience than their Twitter posts lmao

[@notorioustori]

I remember Radio Shack! They had electronics, which included toys that they had out on display so when your dad's looking for splitters and RCA connectors, you got to play with the robots or remote control cars that dad wasn't paying for at those prices. 😅

[@clairee-bee]

i remember there was always this really big fluffy dog in my local radioshack and he was the sweetest dog ever

[@valviform]

great example of why you gotta focus and know your brand.

[@Tatertwat05]

10:00 what they mean by organic impressions here: basically, in online spaces, all companies care about is genuine reactions from viewers-and this is because that is the only way their brand gets attention and interaction. That’s essentially why they’re listing it there on their linkedin, so companies will hire them to get reactions on their social media. Edit: Idk if you’ll see this, but unfortunately, about what you said at the end of the video, brands have already “won” here. It’s exactly the same thing you see with brands like duolingo on tik tok.