The 6 Worst Watch Brands Right Now.

[@GeeBeeMike]

Collected Rolex over many years. I travel extensively and many of my references have come from multiple AD’s across the planet. Now, because I have no real history with any one AD in particular, I’m not considered a true loyal Rolex customer, despite owning 16 of them. The last time I went into an AD enquiring about a watch I wanted, I was so disgusted with the ‘purchase history’ bullshit I walked out happily knowing they will never have another penny of my business. It’s completely destroyed the brand for me. I no longer desire anything they make and likely never will. But this same culture has spread throughout the luxury watch segment. What Rolex started has tarnished all the main luxury Swiss brands. I don’t even see any Swiss watch as a luxury item anymore and I have others, not just Rolex in the collection. Slowly I will be selling them off. My last watch purchase was a Citizen. Couldn’t be happier. Geneva can stuff its clockwork Watches where the sun doesn’t shine. It’s all just overhyped BS, which is a shame, because it never used to be that way.

[@kutark]

Grand Seiko... just sayin...

[@TomJones-tx7pb]

Citizen has made nice watches for many decades. They tried to go high end in the 80s with solar powered quartz and failed, but I managed to pick up one of those watches for a good discount. When my certified Rolex servicer opened it to replace a worn out capacitor he was surprised to see a really nice movement, not "cheap plastic bits", as he put it. I would imagine the modern Citizen watches are built to last until the capacitor wears out after several decades, which is quite a good value proposition, even compared to a GS spring drive, which is actually less accurate.

[@pavelsoukenik]

I wish they were selling their domestic-only “The Citizen” watches globally. Also, Citizen Attesa is insanely good for the price.

[@subestimado]

Hilarious. I have recently picked up a Citizen and a Seiko Astron. Both gorgeous watches I love. And yes, I have a silly assortment of MUCH more expensive watches.

[@subestimado]

@@kutark Agreed. GS is for people who have “been there and done Rolex”.

[@BruceCross]

Waitlists are OK, but not forcing customers to buy a lesser watch to be eligible for their desired watch. I would laugh in their face and walk out. Unload your unpopular watches on someone else.

[@Anirossa]

Same with Ferrari and Porsche, their customers are a mix of people with too much money to care, and the rest suckers, its sad.

[@BruceCross]

@@Anirossa Yes, I was thinking the same thing. Jay Leno said he wouldn't buy Ferrari, since they expect him to buy other models he doesn't want.

[@iRDaBrit]

I tried to buy a ROlex in Las Vegas three years ago. I had the money and was ready to buy there and then. They completely refused to even consider it. I will never, ever buy a Rolex in the future because of that interaction.

[@toddw14]

@@iRDaBrit That is absolutely absurd. Don't have it on display if I can't buy it right there.

[@BruceCross]

@@iRDaBrit Crushing someone's dream is a horrible thing to do.

[@WilliamInternational]

I went to the AP boutique in Singapore in the mall next to the Sands hotel, the door was locked during business hours and a representative opened the door about 4 inches and told me i had to make an appointment to enter, and they don’t have any watches for sale. I can honestly say I’ve never witnessed something like that before.

[@attila2246]

Same for Lange in HK. Will never bother with them again.

[@alwayspooh1588]

Omega welcome customers, make them feel special and sell them the watch they actually want.

[@CarPhotos]

Its same at Gucci, Channel, Dior etc, If you want specific products, at all this places you need to make appointment! Wake up! 😆

[@PianoBoy99]

I was in a VC shop in california, and the shop's watchmaker was in, and we had a great conversation just on watches, and what VC does, and how it compares with other brands. Educational for me, I really enjoyed it. I couldn't afford a VC at the time, but I'll always remember that and have a soft spot for the brand so when I get to the point where I can afford it, I won't be turned off.

[@TZI_Melbourne]

I have been to the same store with appointment, and I can't fault them for anything. They were extremely polite and very open with me for what is possible or not possible. I had a great experience. AP doesn't accept walk ins anywhere in the world . That's just not how they do business. it never is personal, no matter who you are.

[@matthewstrobelt564]

At this point, it's really disheartening how you get treated at a Rolex AD. I've saved for years to get an OP for my 30th birthday, and I can't get anywhere with multiple ADs. They want me to have an "extensive" purchase history but I can't spend money on watches I don't want just to get the opportunity to purchase the one I do want. Really sad. Might just get a Tudor, Tag, or Cartier. They will happily take my money...

[@fj7509]

Patek does the same thing.

[@williamrizzo1285]

Omeeeeega, my wife, and I have two Rolex and 3 Omegas.

[@richmann8230]

This is actually a good thing. I had the same experience.. Had the money and was basically laughed at by the ADealer. So I spent months examining and learning about the second hand vintage market. It took a while but I eventually got the most beautiful Rolex watches at excellent prices. And.... I initially wanted just an op.... But ended up with way higher end rolex for the same price. These have not only maintained their value but increased way more than the average. Good hunting... Don't get discouraged

[@Voltanaut]

Have you considered buying vintage or neo-vintage and getting your watch serviced immediately post-purchase or soon after purchase? It's a great way to get an OP for a reasonable price whilst securing quality and not having to deal with ADs. Have you also considered going to a smaller brand? I have a Sinn, and I absolutely love my watch and the fact no one except serious watch nerds know the brand. Most Sinns are also between 2 and 3 thousand pounds, (I even got a 20% discount), so much less than the cheapest Rolex, and service costs are minimal. These days, neo-vintage and small brands are the best ways to get value and a more boxes ticked. The only thing you don't get it the brand, but at this point, Rolex may make nice watches, but the brand either pisses everyone off or creates resentment amongst watch fans and even non-watch fans, people who just want a nice watch to celebrate an occasion, so I have no time to waste on Rolex and ADs.

[@matthewstrobelt564]

@@Voltanaut all good points!

[@OuijTube]

I have never understood people that will do all kinds of stupid things and spend money on things they don't actually even want just for a false promise of an opportunity to give a dealer EVEN MORE MONEY. The transaction seems pretty simple to me: if the dealer does not have a thing that I want at a price we can agree on, then there is nothing else to say. I don't buy, or I buy the next thing that I can get that is suitable.

[@TheSimTetuChannel]

Isn't this true about most people doing anything in life for a false promise?

[@BarnOwl61]

There is no watchbrand, big or small, cheap or expensive, that should treat their costumers without proper respect. No one should allow such behaviour.

[@aleximd9244]

Nailpointed my friend. If I work my ass off for a couple of thousands to fulfill my dream I think I am not an untermensch in a boutique next to a spoiled noveau riche. Ph...k them all

[@wristopia4101]

Can you be more specific please ; )

[@wristopia4101]

I have bought quite a lot of brands and Christopher Ward are my least favourite so far in terms of how they treated me. They sell directly too, so its even worse lol. What's your worst experience of buying a brand?

[@funkychicken2119]

The pretentious behavior is part of the business model. They do the same at Hermes. You got to spend multiple pints of blood before they “allow” you to even TRY to purchase what you really want.

[@wristopia4101]

@@funkychicken2119 I have never found it too bad, but yes, it can be a bit intimidating. Its a luxury item and the sales environment for Rolex is about right. Having worked in retail, I can assure you that the customers are much much worse lol.

[@traviswatts6661]

I haven’t purchased either yet, but Breitling and Panerai boutiques seem to go out of their way to make customers feel welcome in my experience.

[@dakotaxu4792]

Breitling and IWC boutiques have some of the best customer service that I know of in NYC

[@cliveyboyb5770]

I have just been in a Breitling boutique and they were very helpful and keen. They were an actual shop where you could buy what ever you saw in the display cases and the sales assistants wanted to help you spend your money. The other thing I love about Breitling is their servicing. I had mine recently serviced and it was a very simple, efficient online process and the watch was returned in a lovely embossed service case for me to keep.

[@GS-ud6mg]

I agree, both Breitling and Panerai here in Singapore are very welcoming.

[@mrjavascript]

@@dakotaxu4792the IWC boutique in king of Prussia mall is very welcoming

[@adxangeles7842]

I think Grand Seiko has been killin' it the last few years.

[@diggintheblueswithaparrot1329]

Good luck holding value

[@RoyDeMeo-2]

@@diggintheblueswithaparrot1329man you are right about that. GS has grown a lot in me and becoming a favorite but holy smokes they are like the Maserati of watches. 😂

[@HydrogenAlpha]

Rolex make me laugh. They made me wait 3 years for a Yachtmaster 40, and then made out like it was the last watch in the world. When I showed up to collect it a couple of months ago the dealer went through the whole dog and pony show and said they had just got it in and that they had all discussed it and couldn’t think of anyone better to give it to than me. I knew this was all a bunch of crap but you have to play dumb. Anyway, when the bracelet had been adjusted I put it on and I immediately noticed that the bezel was misaligned, so I pointed it out. The dealer went away for 5 minutes and came out with another new one which they just happened to have on hand. I didn’t even bother to point out that this “luckiness” rather undermined their previous position. Anyway, I love the watch, and I can’t complain about the actual quality of the service I received, but Rolex ADs must be holding onto some serious pile of watches to keep up the pretence that there’s a scarcity of less popular models.

[@HydrogenAlpha]

@@Pler1978 I'm not complaining. I'm commenting. I still wanted the watch and it's not a big deal to me. It's just a watch. You seem to have... issues.

[@1JJONES]

@@HydrogenAlpha Issues? Not really, a lot of us think the same. Waiting for a few weeks maybe, but I would have gone elsewhere with my money long ago.

[@jeremybaker5021]

What a sh1t show lol😂

[@TomJones-tx7pb]

I was in a Rolex AD and had a Tudor on my wrist that fit like a glove. I was tempted to buy it but when I observed that the bezel was slightly misaligned, the dealer said "no is isn't", which completely put me off the brands for quality and service.

[@jonirwin7316]

So you played the game too lol

[@seanaldmcseansington]

I used to love watches and was a huge fan of ALS and Rolex but what these brands have done in terms of limiting supply and treating customers poorly is a shame. It has completely turned me off of luxury watches. The exception for me would be Cartier. While I know it is on the edge of being a fashion watch, the Santos in particular not only sports great history but can be purchased by walking into virtually any boutique in the world. Not only that, but the sales staff will treat you like you are spending 5 figures in their store. All these brands need to do better.

[@samadrid6321]

Yesterday I visited the local Rolex dealer, Lee Michaels Fine Jewelry. They only had exhibition models. I was told they do not take names onto lists for desired models, but I must "develop a customer relationship" with the salesperson. Means I must buy lots of crap I do not want. I mentally noted some of the retail prices, went online after I left and found most of them right at the retail price.

[@gphikicks7040]

The funniest part about the whole Rolex dilemma is that they know that these AD’s are using Rolex as a collateral to sell other watch brands or jewelry. Which is so weird IMO.

[@iankuah8606]

Luckily my two nearby Rolex ADs are boutiques and don't sell anything else. However, I once went into the Rolex dealer in Santorini who are a jeweller and they definitely hinted that I had to buy other stuff to get a Rolex.

[@alfieakaronaldog]

I have never had to buy anything I did not want 🙄 It must be an American thing.

[@fark69]

It's a strange thing where the watch dealers know they are just handing money out by selling a Rolex at retail, but they themselves can't sell their stock on the used market for more, so they make customers buy other crap before the watch, so they get the grey market price for the watch anyways

[@alfieakaronaldog]

@@fark69 Where are you getting these facts from dude? The Rolex Ad’s job is to sell to non flippers. Selling a watch at list is every Omega salesman’s wet dream, yet you feel the Rolex salesman (who is exactly the same guy at my AD) wants something more. What have you bought?

[@laurencefahey3132]

I got a call that the yellow gold blue dial sub is available for me to purchase , I ordered it 2 years ago and forgot that I did 😅, anyway I turned it down as I no longer wanted it as I bought a gold omega instead . Felt weird turning a Rolex from an AD down . Tables are turning 😊

[@shino8854]

You should have bought it and sold it on, if that was the first Rolex you could have purchased and refused them, you have just burnt any bridge you could have established with them, you will never be considered again.

[@laurencefahey3132]

@@shino8854 I have bought from the Harrods boutique many times in the past , I’m not going to buy it and sell for £2k less just so I don’t upset them , the tables have turned, and also Rolex is not my go to brand , so not bothered in the slightest

[@ErikL727]

​@shino8854 you're a bit behind on this. If you run and sell, Rolex will know, and at that point you've just ruined that so-called "relationship." The policing of secondary market sales by Rolex staff is well documented and long-established.

[@EmeraldHill-vo1cs]

@@shino8854 And they would know you as a flipper, and so would their associates.

[@laurencefahey3132]

@@EmeraldHill-vo1cs basically I just didn’t want the watch at this time if I’m honest , why spend £34k on a watch so I keep in their so called good books , A LANG & sohne is what interests me these days , I will go preowned as I see they are great value now .

[@DirtFather407]

I love AP but I still hate them for the lack of finishing on even their higher end watches. Hand anglage should be standard even on their entry level pieces yet you rarely find it on any AP

[@JamesBond-ke5tp]

I like Rolex, the design, quality, and reliability but I can't bring myself to buy one. I'm totally turned off by the way they operate and the wait lists. I'd rather give my money to another brand that I like just as much and i don't have to jump through hoops or deal with a ridiculous secondary market. When I have money in hand to spend and the Rolex AD won't take it, I'll go somewhere else and buy a watch.

[@stevebennett7783]

@@Pler1978 Haha Rolex fanboy alert!! Give it 5 - 10 years and there will be more fake Rolex than authentic ones. I moved mine on during the covid hype and have never looked back. Expensive fashion brand, nothing more!

[@michaelriera6277]

Yes, that’s what has been said last 20 years and Rolex just get bigger, stronger, and more relevant. Rolex now controls over 30% of the market. No other brand even remotely comes close. So agree we may not like their tactics, but it’s hard to argue with success.

[@jaredrosenberg4965]

@@michaelriera6277 30% of the market based on what? gross sales? that includes gross sales to grey market dealers i assume, which really means rolex is as much a wholesaler to independent jewelers as a vertically integrated company. if they sold 30% of the watches sold this year so far, then why cant anyone buy their watches?

[@redrazor3543]

My dad and I have been on the "wait list" forever at our local Rolex AD. I want a simple black sub and he wants a blue datejust 41. Every time either one of us goes in, we are told nothing yet, and get brushed off by the sales person. It pisses me off so much!!! As for AP, I only have one experience and it was a negative one. I was in the Vegas about 6-7 months ago. Walked into the Rolex, Patek, even RM and chatted with the sales people and talked watches for a bit. Walked into AP and was basically kicked out of the store by the lady working there. I just walked in, was quietly looking some of the pieces under the glass cases. The lady asked if I had an appointment. I said I didn't. She proceeded to tell me that I need to make any appointment online and come back then if I want to see any pieces, otherwise there was nothing she could do for me and basically pushed me out of the store. Extremely rude, will be staying away from the store period.

[@shino8854]

Lol if you are in the 'waitlist' it basically means you will only get the 'call' if that watch has been refused/overlooked by 2-3 regular clients. As for A.P, unless you are on first name terms with the sales person, YOU would need an appointment.

[@SonnyBurnett-sc6ed]

You should try other ADs. But you have to play the game: dress well, do product research, and be nice!

[@ms16648]

There's something wrong with how you're dressing or how you conduct yourself then. Are you walking around in flip flops and shorts and being a weirdo? No one has to wait long for a Datejust. They are you starter models that they make you buy just to have a chance at the sports models. And I've been in multiple AP and Patek boutiques as a walk-in and they've always been very friendly.

[@Macm73]

Buy an omega or zenith, honestly you won’t regret it. Never got the Rolex thing.

[@thedarkone2444]

Why would you put up with that or the bigger question, why would you still give them your money? By putting up with their behaviour and still buying their watches, you're basically telling them it's okay to treat their customers like this. I'd take my time and money and spend it elsewhere, somewhere the customers is appreciated.

[@tristanartel8487]

I went to AP house in West Hollywood for an interview as it turns out. They wanted to make sure I was a “fit for the brand”. After being told I would need to buy a code before a RO I registered my interested for a couple watches and walked out the door. My sales associate said “hey, make sure you send me your employer and job title so I can put it in your profile” as I left… what?!? The whole thing was so distasteful and borderline tacky. I never followed up with him… I still want an AP RO, and one day (soon) when their sales slump I’ll happily go buy one without all the bs, unlit then, hard pass. Also, Rolex…

[@michaelhoran407]

Casio, from Japan, makes the world’s best watches, for professionals, pilots, astronauts, etc. who have to have reliable,,precise, trouble free timekeeping. You set it and forget it.

[@GenericUser833]

I love hearing Jenni say "Wolex", it's so cute 😁

[@nicholasevennett8231]

It's the same "R" as you find in Dutch and French, it took me ages to learn to do, it's from the back of the mouth not the front like English

[@skolappacaguy]

I like it so much that I started using it. 😅

[@a_changedworld]

She said it as I was reading this comment 😂😂

[@edrader]

if she were japanese (like my Mom) she would say "Lolex" haha

[@georgehofgren6123]

I really like her accent, as a German she is extremely 'watchable' for we American audiences. Her partner also seems like a nice guy 👍 ~

[@prabhalamurari664]

Ma’am , I love your presentation; but would be really nice if review your sound production . I found myself adjusting the sound, don’t believe it’s an issue with my device . Otherwise great video

[@F15IDriver]

agree it was echoey and muffled

[@nicholasevennett8231]

I've been lucky to have acquired many sports watches from Rolex, but I have been actively getting rid of the Rolex sports watches out of my collection, because I find the experience at an AD or boutique so patronising and belittling. Really dislike the brand, cannot muster anything to make myself go into their boutique.

[@aslamc9288]

I think Zenith’s similarities to Daytona and the Royal Oak are a little overblown. I’m not saying there’s no resemblance, but it’s not like they’re copies. The Chronomaster Sport really doesn’t look that much like a Daytona except for subdial layout (minus the overlapping dials) and bezel. Lots of watches have a black bezel like that and many, many chronographs have that same subdial layout. The Defy Skyline Chronograph is at a glance clearly a Genta-inspired design, but Zenith has had Genta watches before, one that they’re clearly inspired by for this mode. The case shape is entirely different, the bezel shape is different, the bracelet is different, the proportions are different, the pushers are different, the dial is completely different. Really, the only similarities are the date placement and that they both have integrated bracelets, which can be said for every integrated bracelet watch. To a regular person, sure, they look alike. But to watch people? I’ve seen more similar watches be called completely different before.

[@thomasmoll8822]

100% agree. The moaning about the Defy models being “copies” of certain AP RO models is particularly ridiculous when you know that the first Defy was released in 1969, well before Genta put pen to paper for the RO. Sure - no integrated bracelet, but for me it’s still the OG Defy that made the key leap into luxury steel sport watch design.

[@DA_Karas]

The Chronomaster has several renditions that shamelessly copy Daytona models, including the John Mayer green and gold. Bruce Williams made a recent video explaining this if you want to see how bad it has gotten. I'm really disappointed in the direction Zenith has taken.

[@TheGarr123]

Completely agree, I would also go on to say the Zenith is more practical simply because of the date complication.

[@timmcdonald5335]

I also agree. The chronomaster is unique and is better than the Daytona and is half the price. The bracelet is fine. I'd rather have the Zenith movement than a Rolex bracelet.

[@Macm73]

Agree, if you squint your eyes in a dark room they may look similar but Ha’way man they look nowt like each other. Talkin sh1te on this one jenni

[@kostinarain7373]

Basically, heading towards another crisis...this time of their own creation...the industry will not recover from this

[@jimmccoys5778]

It’s very similar to some of the car dealers now! They have gouged and ripped off so many customers and these customers have bought elsewhere. Now these dealers are stuck with inventory that they cannot move. It serves them right for greedy behavior

[@kostinarain7373]

@Pler1978 no,people are already fed up with Rolex 's attitude

[@kostinarain7373]

@jimmccoys5778 true, customer is king..these brands should wake up to that reality

[@WestCoastAce27]

I think you underestimate how many wealthy people there are, how many new ones are created every year. Short of a worldwide depression - or war - the top brands - Rolex, AP, PP - will be fine. Their watches are aspirational.

[@kostinarain7373]

@WestCoastAce27 well,war is coming buddy

[@jamesbuckingham77]

I'm in the UK and I was walking through a shopping centre with a friend and we came to the Rolex shop. I know my friend has a good amount of money in savings, and I dared her to go into Rolex and try and buy the black Submariner they had in the window. She chickened out, but I said, worst case you get a Rolex for list price and you can sell it later that day for more, worse case they don't sell you one. She couldn't believe you couldn't just go in with the correct money and buy the product.

[@player400_official]

They fight the flippers in a way, that only breeds more flippers.

[@astrostl]

Bang-on video. I knew about AP but didn't realize that ALS was running the boutique angle too. Really disappointing.

[@dannysimenauer5745]

Even worse, ALS cut production in half despite increasing demand.

[@LegIIAVGCA]

I bought my Revue Thommen 1853 Nostalgia in 2010 gold tone (with the box). I use it maybe 4 days a month, no service in 14 years… automatic. Nice. Paid $258 plus $5 tariff. Sapphire crystals and very happy. Cheapest nice watch I could get in 2010.. I recently tested it over three days. Slow 15 seconds a day. Needs slight adjustment

[@watchesandburgers]

This is why I like IWC. I can walk into the store, be treated like a valued customer, and actually BUY THE WATCH I WANT without having to wait or buy something else first. Of course you have to like the design, and there are other brands in this price range that work the same way. But this list is spot on. Brands that don't treat their customers properly aren't going to get my business.

[@TheWorldRealist]

I am 75. My dad gave me a Rolex Oyster for my 16th birthday. It cost £50. I have the Gold Oyster his dad gave him in 1939 going to war. I have had an Explorer that cost me used £600 in 1989. I part exchanged it for a GMT Master at a Rolex dealer in 1993 priced at £1500. Rolex are just wrist jewelry at the ridiculous prices. I now have a fake Rolex Submariner that cost $70 and it has a Seiko movement. It is well made and keeps better time than any of my Rolex watches before. I won’t be diving 100 metres with it! I have seen automatic GMT Masters that are indistinguishable from the genuine for sale at $300. I am happy with my $70 Rolex!

[@DBravo29er]

I can pay full retail without a wait. I can also wait and pay at a minor to moderate discount. I do not pay full retail after waiting several months and I NEVER pay over retail after waiting several months. That's just silly.

[@chilledtea6614]

Jenni: I hate it when watch brands homage😒 Also Jenni: Roger's Dubui 🤢🤮🤮🤮

[@Paul37Ontario]

I now own and love Casio. All titanium with a diamond coating case and bracelet, bezel made of carbide with diamond coating, high polish, all as scratch resistant as sapphire crystal. The MR-G B5000B. I owned 4 Rolexes and Omega, I now have a Tudor BB58 Bronze Boutique. And the MR-G B5000B is my favorite, It's glossy shinny and I don't half to worry about scratches. And Casio does not play games with there customers. You can order your watch and get it. In my case I live in Canada, it was out of stock in my country, I found a dealer in Japan on Chrono24 with a 5 star rating. Got my brand new MR-G B5000B sent to me right away. I'm looking forward to the new 2100 in Titanium with the Black Diamond coating that just came out. Casio's MR-G line are true gorgeous $4000-6000 watches that deliver. 🤩

[@michaellooney1089]

THEIR customers!

[@dannysimenauer5745]

Since you live in Canada and the watch shipped from Japan, did you have to pay customs/duty tax? Just wondering how you budgeted for any unforseen taxes.

[@Paul37Ontario]

@@dannysimenauer5745 Yes, the price to me was given by the seller in USD and i knew that, I also know that I'll half to pay sales tax on the watch and brokerage charged by FedEx, to me, sales taxes is 13%. So yes I knew all these charges.

[@svdragunov]

Dude it's a Casio. Very few people are buying $4k-$6k watches from them. Of course they treat you like a king.

[@Paul37Ontario]

@@svdragunov And that's better than playing games like Rolex ADs

[@AllenLearnsToBudget]

I Don't Mind Being On A Wait List To Buy THE Watch I Want - As Long As The Price Stays About The Same.... If It Goes Up Too Much - I'm No Longer Interested.... Or - If I'm On The Wait List Too Long - Yeah, Just Drop Me - I've Already Bought It Somewhere Else Or Something Else.... BUT I'll NEVER Buy Any Other Crap Just For The Privilege Or Chance Of Buying The One I Do Want - No - That Ain't Gonna Happen.... I Don't Know Of ANYTHING I Want That Bad.... If The People Are Rude Or Someone In The Store Is Rude To Me - I'll Leave And Buy Somewhere Else....

[@edrader]

i'm on the seiko waiting list for a seiko 5....wtf

[@kaunas88]

Patek started out with this abusive nonsense...and it has all spread like gangrene from there with all the expensive watch companies using the same manipulative tactics.

[@فيصل-و3ي]

I really love how her videos are informative and get to the point without being too much

[@Champsterz]

just get gold Omega speedmaster with green dial. :P

[@ItsPitterPatter]

Just get a Cartier or Grand Seiko. They made me feel so valued even when I didn't buy anything on my first visit, I'm hooked.

[@TwitchRadio]

Buy when the Market's down and sell when it's up... Thanks for the quick overview of some information to watch out for (still learning) 😎✌️

[@twraia]

Jenni, just an observation, you seem to be rushing a bit in this video, speaking a little too fast in some sections

[@serenityinside1]

Agreed - especially with an accent ! Slow down miss ! 🙄

[@michaelriera6277]

Ok

[@giancarlobordoni8671]

Yes, slower and better modulation of the words. Make pauses

[@hernandezmarkie7382]

Make your own video if u got a issue

[@twraia]

@@hernandezmarkie7382 mate, it’s a well intended suggestion from a fan. What’s wrong with you?

[@JaedoTae]

What a great analysis, Jenni! This is very helpful. Thank you!

[@KarolaSteigler]

Picked up a AMZWATCH's watch as my first watch last month and I’m absolutely in love with it. Perfect size, looks elegant, very comfortable. Now my only problem is holding off from buying more watches so quickly!

[@dougtucker1267]

I would replace Zenith (disagree with you on them) with Tag Heuer, if only for that abomination that is the KITH Heuer.

[@alectang1614]

Nah, the Kith branding is for marketing and gauging the market. I suspect a more mainstream model is coming.

[@JenniElle]

I still don't know how to pronounce Kith 😅

[@matt554]

I have wanted to buy a F1 for years and it's disappointing they didn't do a mass release. Hopefully it will happen next year.

[@terencekoh6296]

Tag sales are still decent but Zenith's have fallen off the cliff

[@golfinguru11]

@@JenniElleit’s pronounced phonetically (like it sounds)

[@jasongultjaeff9397]

I couldn't agree more with Roger Dubois on the list. I was at a work event recently where they were a major sponsor, and I got a chance to look at some of their watches. All I can say is that I have never seen a bunch of watches that are so expensive that did absolutely nothing for me. Big, chunky, gaudy looking even though you can see the movements are very clever. High horology watches but with Hublot styling and design sensibility. Not one classy, stylish or understated design amongst them.

[@olliewebb6417]

Completely agree on AP. Felt like they were doing me a favour letting me spend thousand’s with them, on the dial colour I didn’t want, but it was explained as a take it or leave it scenario as I probably wouldn’t get offered anything else. Also lost respect for the brand with their ambassador and marketing direction and focusing too much on hype and not enough on true enthusiasts. Was my favourite brand but have sold all my AP’s and don’t see me ever owning one again which is sad!

[@LabofmusicRecords]

when I see "Preis auf Anfrage..." dann bin ich raus 😂

[@georgem2334]

I think you should include Seiko on this list. Huge price increases while the quality has gone downhill.

[@tonyl7000]

Seriously... slightly worse movements in the newer models + higher prices.

[@rainbowkeropi]

I'm just glad Lego doesn't treat their customers that way. 😊

[@gavinivester6720]

If it were only about untapped potential, Jaeger-LeCoultre and Oris would have to be on this list. Long history, real innovation, and some iconic models to their names, but presently lackluster designs and weak brand image/story that carries through to a relative lack of depth in the portfolio. They could, and should be so much more!

[@WestCoastAce27]

Esp Oris. The Kermit watch was bizarre. The ‘eco’ stuff probably doesn’t resonate with most watch fans. And their prices have put them up against brands they just don’t compete with.

[@misericorde360]

Recent price hikes killed it for me, JLC increased all their prices by 30-50% in the last 5 years. Steel Master control used to be less than 10k a few years back... now almost 16k. Real sad.

[@funkychicken2119]

A lot of luxury brands are removing themselves from box stores. It’s not just the watch community. Brands like Rimowa, Gucci, Moncler, etc are all moving away from places like Neman, Bloomingdale’s, Nordstrom, etc and into their own boutiques.

[@myklbllngsly]

I went into an AP dealer in Rome and the salesmen was super nice. We had an awesome conversation about a bunch of different brands. He pulled out some great pieces to show me and let me try on. I knew going in nothing would be for sale but I was curious. Really great experience.

[@dp9795]

Honest. Straight forward. Excellent

[@benbryson6598]

Hot take: Tudor has lost the plot, they've gone cringe wannabe hype beast with the goofy collabs, no name "influencers", random sports, etc, i think theyre shedding the watch enthusiasts that brought them back for people that dont like watches

[@MarketingGuy]

I think the biggest difference between the terrible experience at AP & Lange and Rolex is, that the AP and Lange fucked up in their own stores. The AP and Lange set their own rules there. They are directly responsible for most of the bad experiences and they should be held accountable. On the other hand Rolex has hundreds of independent retailers, so there always will always shitty experiences and bad behavior. Some owners of independent retailers will tolerate bad behavior or even encourage it. But it shouldn't be the policy of AP and Lange.

[@Clluthu]

At least grand seiko pushes an awesome product and treat their customers with great respect. They even have an exclusive club if you purchase a watch.

[@kevinostrov4870]

Completely agree about GS with the caveat that thry have false scarcity on virtually every watch We joke that the rarest of all Grand Seikos is the one model per year that is NOT a limited edition! (Last yesr it was the humble, but gorgeous SBGW 231 in mottled eggshell color dial)

[@michaelmaggi7637]

Good vid but I totally disagree re Zenith

[@i.am.hodgie]

I’m glad I’m not the only one that feels this way

[@leonardo3399]

Why not?

[@TheNoisyNinja72]

Love the jellyfish Casioak Jenni. Wearing the same watch today.

[@spyder_man]

Recently offered a Sub no-date by my AD, no thanks. They have actual Rolex watches in the window for sale, miracles.

[@michaelriera6277]

Why would you say no to the watch you were waiting time to get?

[@spyder_man]

Simple, it was 6k when I put my name down, now its 8k. If the AD is calling little old me the market has changed, scarcity wont be an issue. Will buy on my terms.

[@michaelriera6277]

Ok, but that also means your potential purchase has now appreciated by $2k, but I see how it can be frustrating.

[@WestCoastAce27]

@@michaelriera6277 no it didn’t! That’s a devaluation of the USD due to inflation.

[@fabioapolito5953]

Great list. I do disagree with your take on Zenith but the rest are hard to argue.

[@drzaius844]

Rolex overplayed its hand.

[@leonardo3399]

@@Pler1978nah theyre not

[@redcat9436]

​@@leonardo3399Rolex is a terrible brand.

[@keyboardbw]

Zenith shouldnt be on the list just because one of their many many models has resemblance to a Rolex watch. Their new dive lineup is great, and so is the Defy skyline range (based on the original zenith defy, which was designed way before the royal oak).

[@Melontheyoutuber]

Zenith one of the worst 6? lol wtf

[@michaeljackarcangel4624]

I agree it was not a good take.

[@mmam1986]

For real lol. They are punching way above their price. I can see the similarity with the Daytona but no way it's a copy. Would a white speedmaster be a Daytona copy as well??

[@DanielBengtsson]

Agree about Rolex. Wounder what they are thinking…

[@michaelriera6277]

Well by the looks of their market share it’s hard to fault Rolex.

[@thomasmurray3920]

I got a 19 jewel Rolex Datejust in Singapore in 1983 from an official Rolex dealer. It wasn’t a big deal back then. Stainless steel with champagne face ( he’d never seen this combo in the US), it saw me through dozens of parachute jumps, combat in the desert, and other rough treatment. What finally turned me off was the dramatic increase in the cost of cleaning it.

[@Mrbynby]

I find the whole discussion about premium watches to be rather amusing. Rolex in the US was always a sign you had made it, but i was never enamored with their style. A college friend was proud to show me he spent 10k on one, but he was also cheating on his wife and ended up divorced. I never knew how much snob appeal was built into some of the luxury brands. We used to consider public servants as living modest lifestyles. Now rulers, bureaucrats, and even some preachers display their collection of Breitlings, IWCs, or other 20k watches paid for from govt. coffers they never earned.

[@macoyupadoodle]

Boutique is better long-term because authorised dealers would prioritize and sell to the gray market and split the overpriced profits (ROLEX). The rudeness of the boutique is another story

[@WestCoastAce27]

Not good to hear you were mistreated at a boutique; the sales reps have always been very nice to me. But I think you’re naive if you don’t think there’s backdoor sales to the friends at boutiques too. Greed is an amazing thing.

[@macoyupadoodle]

@WestCoastAce27 ive never been treated badly actually,and I've never entered an AP boutique (not my cup of tea due to bad experiences (service/ and reliability)with the brand from my friends . Im also sure there will be some BS from boutiques, but the chances of getting the model you want is higher than before (which was impossible before due to the huge extra profit margin on top of retail) , the only problem which is still evident is the wait.

[@TheRunningManZ]

I don’t agree. I’ve always done better as small local ADs. The boutiques are all in massive cities where unless you’re a billionaire you will never stand out. If you want a Patek or a Rolex you’re far better off at a provincial AD that is close to where you live (if you have one) than you are going to the boutiques in London.

[@macoyupadoodle]

@@TheRunningManZ does the pricing match the ADs pricing?

[@TheRunningManZ]

@@macoyupadoodle the retail on Patek or Rolex etc is the same at boutiques and all ADs. Going to a boutique is a crazily bad idea if you want to become a “preferred customer” they won’t even notice you until you’ve dropped half a mill or so ffs.

[@Gottiline_Ace]

I pucked up a Tissot Seastar 1000 powermatic 80 this week. Tudor and Maen are next on my list

[@kangzau1006]

At the local Mall, the AP bouquet is next to the iwc shop, but they don't open the door of AP, you have to walk through iwc to get to AP - dumknopf!

[@aididcheetahir]

As a lange owner, I agree with you on ALS. I was asked to go to Singapore or Bangkok (as I am from Malaysia) and my response was to buy an IWC instead. The KLCC Sincere (M) dealership should have been maintained.

[@ikicaq]

Great video. Completely agree with you on this.

[@amirreza4228]

It doesn't matter which brand we're talking about whether it's ultra luxury or luxury or micro brand or a Japanese brand and whatever price range and exclusivity level, ABSOLUTELY NO watch brand is even 1% allowed to act and behave with their costumers in any shape or form other than begging them to purchase their watches. Because it's our money they need to survive otherwise no one f**king cares about something like Rolex being completely removed from the watch society. I had a friend that really wanted a Rolex watch (don't exactly remember what model it was!) and the AD didn't let him just purchase it and asked for a "Purchase history and relationship term". He said you won't even see that in your dreams. Later he bought a speed master on a leather strap and was super happy like never before. Totally remember he said Omega salesperson had a lovely behavior and thanked him about 3 times because he chose to buy an Omega. That's the level of RESPECT every brand need to have with their costumers.

[@philabu7376]

Owned a Roger Dubuis La Monegasque (RDDMG0001) .. and then sold it after only having it for about 2 years because someone paid me almost three times what I orignally paid for it.. now I wish I had kept it.. because it's a gorgeous watch.. and almost impossible to get hold of again..

[@dmitryfishbeyn1455]

Love the new hairstyle. Deserves a new watch. 😅

[@michaelriera6277]

Thank you, I cut it myself.

[@underachievingwatchcollect1878]

The watch market continues to tank 💀!!

[@quattordicimontenapoleone3113]

What's happening to Zenith is just plain sad. AP make their bed, always was the most unfriendly place to visit in Genève. VC, JLC, and the others were always pleasant and welcoming.

[@craigmeek3363]

I would get a Omega over a Rolex any freaking day!

[@DBravo29er]

Rolex is an easy fix: immediately stop buying them. Dealers will fill up, waitlists dry up, and AD's will re-enter the real world in a single quarter.

[@michaelriera6277]

But we like and want Rolex

[@DBravo29er]

@@michaelriera6277 So do I. But if we all exercise some self discipline, we get Rolex to see the light and they will get back on the right track.

[@CptKerni]

That video made me relive a situation at a car dealership, seems there are some similarities... So I know it´s a bad feeling to get treated like this, for me that would be a "never go there again".

[@scottnathanphoto]

I was just at the AP boutique in Milan and they couldn't have been nicer or more accomodating. I was trying to talk myself into one, but I still associate Royal Oak with rappers and casino trash, and it's just not a vibe for me.

[@CremildaBernas]

It always amazes me how much beauty and precision are added to the parts of amzwatch's watch 99% of people will never see.

[@totharthur]

I was in Milano in March and went into the Rolex Store on Monte Napoleone.They had about 30-35 watches displayed. Staff was pleasant, but when i wanted to try on a datejust they had, i was told that i have to make an appointment and they would let me know afterwards when to come and try it. So even though the watch was right there in front of me, they wouldn't allow me to try it on. Later on i went into the Rolex flagship store inside the Vittorio galleries and tried on the watch no issues. Guess its hit and miss with these stores and people. Or maybe the Orient Bambino i was wearing didnt look the part.

[@wiseguy724]

Zenith took the defy classic, chanegd it to the skyline and downgraded it's looks, downgraded from titanium to steel, put a rapid ticking sub-seconds dial in that nobody asked for, THEN on top of that increased the price. What an absolute tragedy.

[@realitykicksin8755]

Hublot & Rolex

[@davidbodder8801]

On a recent trip I went to several different watch dealers. The Rolex saleswoman must have told me 15 times in the 45 minutes I was in their store that I could not buy a watch today from them. It’s important to note that I never asked to buy a watch nor did I ask a question about price. The sales staff was very friendly and I understand the market importance of exclusivity for Rolex but they are turning off potential customers by taking it to the excess. There were several stores that had new or newly “used” Rolex for similar money in the area. If I were to buy one that is the route I would go. I went to the Omega boutique and I’m very seriously considering buying an Omega AT Worldtimer.

[@fieldwalker]

Zenith on the 'worst' list? Well, the ADs I've dealt with are great. The watches are distinctive and different (my Skyline Defy skeleton foudrayante is like nothing else). So, Z is worst because of 3 subdials on some of their Chronos? The 3 solid colors on the subdials of a Zenith Chrono and the 3 black ring subdials on a Rolex Daytona could not be mistaken for each other. The pattern of 3 subdials on the lower half of the dial is a ubiquitous design seen on Breitling, Huer, and many more that precede the Daytona in 1988. It's a weak argument for being a 'worst' IMHO. The other mentions on the list are all things I've noticed first hand and fully agree with!

[@SisramShivani]

I have never been disappointed since I became a customer of MaMaCoo . Their watches are of exceptional quality.

[@Austin-gb1cq]

If you wear a product from someone that disrespects you, it tells me all I need to know.

[@dannyallen4357]

Premium watch makers treat their customers like fools because, their customers ARE fools! It’s just a watch.

[@barrettwbenton]

While watching your description of the behavior of some of the majors in the business, I can only think of The Waitresses' song "I Know What Boys Like." A dawn-out, tortuous tease, and too many of us on the receiving end let the brands get away with it Just Because. Even the brass at Rolex are realizing, albeit slowly, that this *might* not be the ticket to staying on top. They might well take heed of an old ad by Chevrolet back in the day, with this sentence: "We didn't get to be Number One by treating our customers like Number Two."

[@6172crew1]

I’m one of the thousands waiting for a GMT Master 2. The AD did say he thinks a Batman/Batgirl is possible but the Pepsi he hasn’t seen for over a year.

[@jafores]

You hit everything exactly on the head Jenni , kudos to you ! Would include PP though as they employ pretty much the same tactics . Its so sad , I for one have switched my preferences to buying watches from companies that treat me like they actually want my business

[@hockeyrd99]

Maybe the issue with those brands are designs that are out of style. I have noticed the larger styles of 5-10 years ago are no longer popular. Also, with such casual dress these days, folks seem to be shying away from overly-dressy (I just made that hyphenated word up), and leaning towards sporty.

[@ellysemakula]

Been watching your videos for a while now and was inspired to start a collection. Started with the MaMaCoo, its specs for price and clean looks, now am looking for a dress watch to add.

[@superfluffyfun]

when I want a good laugh, I watch this content and fools that buy them.

[@michaelidarecis]

Posturing only works when someone really wants something. The customer sets the tone not the salesman... When you look back in hindsight to the conversation you can really see how rude someone was. When you hear a very rude answer meet it with a "what did you just say a**hole?" their attitude will get adjusted real quick.

[@LuisAraujo-h4d]

amzwatch You are so well-informed about luxury watches. You've obviously done your due diligence and the comparison to the US is very informative...because of course, I live in New York. thank you very much

[@thedizude2005]

This type of shit is why I’m getting more and more into micro brands.

[@baddad09]

This should be titled something like "Worst managed brands" not worst watch brands. are AP, Lange, Rolex really the worst made watches? still saddens me to hear this as I was looking at a Lange 1 time zone, nicest watch I have so far is sub $10k ulysse nardin so its a major jump in price. Maybe I should just go with the much cheaper omega world timer

[@josepauloneuparthvieirafer4449]

I don't understand this lady. Always downgrading Rolex, but always saying that she loves it. There are one brand I dislike which is AP, specially because of their Royal Oak - a model I always couldn't stand. Two brands I serious dislike which are Richard Mille and Hublot. And a brand I started disliking which is Panerai, because of their falsehood with their supposedly in-house movements. Saying that I don't soften my reasons towards those brands. She could make the same thing towards Rolex. I've seen many programs from her and it's always the same thing when she speaks about Rolex. I much prefer other people who express their feelings about a brand without being hypocrite.

[@sandrost211]

Hi Jenny great video as usual. :) what is that watch you are wearing in this video?

[@tomjoseph1444]

I think they have all become extremely arrogant. Bought my first Rolex Gold Air King for $600 in 1984. The prices now, even counting inflation, are ridiculous and you are just buying a snob name.

[@tizombie]

I bought a Swatch X Blancpain and then I bought a real Fifty Fathoms because I loved the design. IMO it’s a fantastic watch and I love it equally to my Rolex SD43. Blancpain doesn’t get the love I feel they deserve. Great video as always.

[@ultanmooney2346]

Fifty Fathoms 45 is stunning. I have the 45 blue titanium and love it . Sadly it’s too large for many wrists . The new 42 should be more appealing to a wider audience though ; I hope its leads to them stealing lots of submariner sales and getting themselves right back on the map . Wouldn’t it be great to see that happen!!