Lorde has a shapeshifting persona problem 😬

welcome back, friends!
in this video essay, I muse on why solar power flopped. after pure heroine and melodrama, Lorde's third record was kind of a mixed bag. here's why I think it flopped + what I hope she'll do next 🤯
Don't be a stranger!
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0:00 - 0:40 intro
0:40 - 2:40 persona albums
2:40 - 4:03 2013's hustle culture
4:03 - 5:58 Lorde's peers
5:58 - 8:39 royals + the antihero
8:39 - 11:03 pure heroine's relatability
11:03 - 14:56 melodrama's intimacy
14:56 - 23:54 dull, dreary, solar power
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