if tiffany leans into the ballet-core, old money, aesthetic that is so popular right now, i think tiffany has a defintely chance to become popular with younger people, they also defintely need to get some lower-priced items that teenagers can actually afford.
@liv-uu1fi2 жыл бұрын
That's what I was thinking! Elegance of Gen Z is not gone, Anya Taylor Joy, Lily Rose Depp, Emily Alyn and more are all revered for their coquette/balletcore aesthetic and influence which could totally work if they got some of those celebrities to model for them. Although I would like more diversity but I doubt that.
@LiamN4072 жыл бұрын
Love this
@sammiranda5162 жыл бұрын
yes it would be so cute if they had little dainty charm bracelets and chokers or something of that sort. the “not your mothers” campaign seems kind of… dated and out of touch. we are all currently digging through our grandmothers closets to find cool vintage pieces.
@sophie-sanichigo58562 жыл бұрын
@@liv-uu1fi Elle fanning too!
@neymarwife57072 жыл бұрын
This would be the smartest idea however the reason they stopped selling the chain necklace was because it was so popular among young people and they were scared they'd loose their older clientele so they stopped selling it and they might still want they same
@kelsey.is.offline2 жыл бұрын
the part where the celebrities talking about luxury brands being available for poor people felt sooo awkward for some reason…
@sams30152 жыл бұрын
Yeah, like Nikki made it natural when she was like “I’d love this as a teen”
@alenyaus2 жыл бұрын
it was so patronizing and self-congratulatory. "the peasants can experience our luxurious lives for a minute now ❤️"
@ariadnaisdead2 жыл бұрын
yeah it felt like "ohhh poor people lets give them a minute of luxury, is the only one that they will have in their entire lifes" 🥺🥺
@phishlipsable2 жыл бұрын
right? it was offputting and cringy yikes
@gildanonofyabiznez64302 жыл бұрын
@@alenyaus Exactly lmao
@aestheticcat89762 жыл бұрын
Over the years I've learned fashion styles never truly goes out of trend, at some point the style or clothing items returns and then becomes trendy once more. The next thing is everyone is wearing the items because it's on trend, or a certain style and so fort. Same for hairstyles such as the chunky highlights which seems to be popular now, hopefully it makes sense. 😂
@ashlismith85962 жыл бұрын
I agree
@eilisbirthisel2 жыл бұрын
Yea. A really good person who talks about this is Jenny Mustard. She does a lot of guides on what to avoid in trends (aka anti-hauls) since they'll probably go out of fashion really fast, and a lot of guides on what to buy instead.
@mikayla72602 жыл бұрын
I’m only 21 and I can tell that, so much of things now you can see select things from the 60s, 70s, a little 80s and some 90s. It’s like all the time we just pick and chose the things we like from the past that’ll work for us now, but then say it’s a new style when it’s kinda a decade mishmash
@Cloverfr2 жыл бұрын
I can bet my ass the thin eyebrows are coming back, just not as insanely thin as before, it went from THIC, to fluffy, to natural, thin it's the next big thing.
@aestheticcat89762 жыл бұрын
@@Cloverfr Funny enough, it's picking up heat. 🤣😂
@Dieandernfrau2 жыл бұрын
The fact that the price of the Tiffany necklace has nothing to do with the product but more so the intended buyer just says everything you need to know about luxury brands.
@totally_a_spy2 жыл бұрын
Exactly and it's just one reason people run to fast fashion
@Commentator5412 жыл бұрын
And this is why I consider them to be trashy. Same for all of the hyped up brands. Tack tackity tack tack. I don’t want to be dressed like a drug dealer.
@AC-bk1jg2 жыл бұрын
@@totally_a_spy uhm noo? They are sustainable brands which aren’t designer brands
@AC-bk1jg2 жыл бұрын
@@Commentator541 i don’t think drug dealers dress like that lmao
@cymbamcreynolds88382 жыл бұрын
Stuff like that is annoying. We're told that quality tends to cost more but too many brands inflate their prices for the image of quality and luxury so you can still end up with crap. You really have to know stuff about stitching/ fabrics and inspect items personally to know the quality. Not to mention, online shopping makes it easier to find clothes that fit your style and body, but you can't inspect them before buying.
@ariadnaisdead2 жыл бұрын
the tiffany's one is hilarious i bet they thought something like "these teens will think that we are cool now, i mean we are not your mothers old jewerly, we are cool and new" and then made the entire brand advertising look like a parody of themselves its literally SO hilarious
@monikakavaliunaite80172 жыл бұрын
Also I feel like the "leave my mother out of this" graffiti isn't actually anger, but instead just a tease that has some meme possibilities
@basicbaroque2 жыл бұрын
You can't upset the mother's who are the ones buying their teens the jewelry. I can't believe nobody thought of that, but I guess gen X is the forgotten generation.
@Lazyblondee2 жыл бұрын
I mean how stupid you have to be to shit on your own clients
@AnimeOjou2 жыл бұрын
Its very "How do you do, fellow kids" for a demographic that isn't against older stuff purely because its old, out-of-sync with the vibe that they generally give off, while not really accessible to those that aren't already customers.
@gildanonofyabiznez64302 жыл бұрын
@@monikakavaliunaite8017 Honestly if it was put of anger it would be super dumb
@st34582 жыл бұрын
I’m honestly fearful for the next generation to bring back 2011-2016 fashion
@juliaostlund93602 жыл бұрын
Right????? Like I'm technically gen z but I'm old enough to remember that shit and even participate; for THEE love of god pls no.
@Luna-dh6yt2 жыл бұрын
I always hated this 2015 fashion era , everyone wears black or white and skinny jeans with boring hairstyles and a lots of makeup
@danielbergonzi73192 жыл бұрын
Social media killed fashion. 2010s has no distinct look to revive
@higihagaa2 жыл бұрын
@@danielbergonzi7319 yes there is, you just lived through it so it seems there weren't any
@juliaostlund93602 жыл бұрын
@@higihagaa if by distinct look you mean tacky conservatism
@JeziKrislarenmenou2 жыл бұрын
From what I can tell, Tiffany & Co. is trying to steer itself away from the lower (read: more accessible) end of luxury. This is a huge mistake, in my opinion. Part of the appeal of Tiffany is that it's equal parts accessible and fantastical: you have the Return to Tiffany line (the bracelet was The Item™ when I was in junior high), the engagement/wedding line, *and* the haute joaillerie. I think they should follow Coach's lead and create a (relatively) more sustainable/upcycled line, e.g., using recycled precious metals and/or vintage stones. There are plenty of ways that brands can remain relevant and appeal to a lot of different people from different walks of life while staying true to their artistic vision, but it takes savvy-and this video more than demonstrates!
@chrystianaw82562 жыл бұрын
It's not a huge mistake, it's a pretty smart move
@MONET8iAM2 жыл бұрын
I find it interesting that while doing this, they have somewhat marketed towards younger demographics. They recently (a few years ago) made ASAP Ferg and Elle Fanning brand ambassadors, and his photographer gf Renell Medrano has done shoots and campaigns for them. They both have ties to streetwear, and in recent years high end/luxury brands have been partnering a lot more with streetwear brands.
@toomessy2 жыл бұрын
I don't think they're gonna last, and I'm glad. They're very unethical as a brand. Literally performing modern day slavery in other countries to be able to get those diamonds.
@lunar6862 жыл бұрын
Recycling precious metals is one of the most brilliant ideas I’ve heard 😊🌸😊 I absolutely love upcycled and preloved jewellery and I think Tiffany&Co could really bring a more luxurious edge to that market, and definitely more sustainable for fine jewellery rather than costume jewellery to be on trend...feel free to update this thread when your heading up their next campaign lol! Truly that’s such an awesome idea beautiful 🥰
@dva56102 жыл бұрын
@@toomessy they will last. They make too much money. They have a brand value in excess of 15 billion - 5 times the amount that prada does
@gabbyvelasquez37672 жыл бұрын
Coach's rebranding was really amazing, like I remember being a kid Coach was so in, I had my little coach wallet and my mom would have all these Coach purses. But as I entered teen hood, I think we all started eyeing up Kate Spade and Coach started to look old and tacky. But their rebrand gave them life again, I look at their designs now and im like this! this is what i want to wear! the pillow tabby is THE bag to have right now. it just brought on a coach revival.
@dva56102 жыл бұрын
Except for the fact that they haven’t revived as much as they have planned and are still floundering.
@toomessy2 жыл бұрын
Coach's rebrand was amazing! Them making Selena Gomez their ambassador back in 2017, probably helped A TON too. Especially in the sales department.
@kt_jpg2 жыл бұрын
I agree!
@t-tap91092 жыл бұрын
Ngl I find coach to be much more sleek
@dva56102 жыл бұрын
@@toomessy Selena did nothing for them they were still a flop.
@janaekelis2 жыл бұрын
Tiffany may not last long. with people criticising the ethics of diamonds mining and marketing, and their main clientele dying soon (literally). theyre gonna have to drop some prices.
@sighcantthinkofaname2 жыл бұрын
I agree I think there's always going to be a market for "real" diamonds, but personally from what I've read a synthetic diamond is almost indistinguishable, and moissanite is very similar. The real stuff is way more expensive and relies on slave labor, so I'm gonna pass.
@toomessy2 жыл бұрын
I hope they don't last much longer! It honestly makes me sick that rich people keep supporting that brand as If they're not literally exploiting South Africa, and doing modern day slavery there. Don't even get me started on the ones who wear their Blood Diamond necklaces...are you serious?
@birez66252 жыл бұрын
I’ve noticed as I consume (via KZbin) a lot of luxury content features more ads for “real diamonds” aka mined diamonds and I think the shift to even antique and second hand jewelry is a significant enough pivot that these companies are very worried.
@flo-floflo41512 жыл бұрын
@@birez6625 yes definitely agree that antiquing is the way to go with jewelry high end or even costume jewelry
@janaekelis2 жыл бұрын
@@sighcantthinkofaname same here! but factor in the economy and maybe there wont be as much billionaires left in the future to purchase their stones. also the rise in buying other, cheaper stones. tiffany has got to change something if they wish to stay
@vi02232 жыл бұрын
totally agree with people that the “not your mother’s tiffany” campaign was a blow. my dad took me to tiffany where he bought my mom’s ring and it was a beautiful experience. i definitely think that tiffany jewelry has the potential to be passed down from generation to generation but it certainly needs a makeover
@sams30152 жыл бұрын
On the Burberry point I like to add that the TB (Thomas Burberry) monogram that they introduced a few years ago was an attempt to make it younger but at least in Britain it’s seen as tacky & try hard. Burberry trench-coats and a lesser degree scarfs are still iconic and it’s one few coats I can think of that is still on most luxury wish lists. I feel they should re-position as a “classic piece” type brand, something you’d buy and wear for years if not decades. That would speak their aristocratic association and there is ways to diverse and make the brand grow while still positioning is as a classic especially as minimalism and eco conscious buying is very in right now. Like luxury with heritage and consciousness
@AC-bk1jg2 жыл бұрын
They have cute pochette bag which i think is a classic piece
@SLone32512 жыл бұрын
Agreed. Their block-print font change for their brand to "modernize," in addition to that whole "plaster "BURBERRY" over and over on everything a la Balenciaga was a nosedive to me too. Stick to being a classic brand -- and stop burning unsold merchandise and recycle it or repurpose in your stores for displays/art or something.
@snowytiger2 жыл бұрын
I wanted to scream when I heard the celebrities talking about Versaces collaboration with H&M. Was it really meant to be available and affordable for the masses? I remember those events that were a huge deal for bloggers at the time, so it was all over the internet. And the clothes always sold out instantly and they were never affordable compared to H&M's regular prices. So it was still only a small elite group being able to afford it. And some things were bought just to be resold for a higher price. Idk, to me that isn't really inclusive. It bugs me that people with money has no idea what is actually affordable when they say "now everyone can afford luxery" - no we can't and it already sold out! 😵💫
@rosieevans89602 жыл бұрын
similar to the Simone Rocha x h&m collaboration from last year, it sold out so quickly and yet it seemed like every big name influencer had got sent a piece to promote, and now the only way you can find them is people reselling them at huge price increases :(
@SLone32512 жыл бұрын
Yeah and the collab piece prices aren't considered "cheap" if you are able to snatch up anything. Things are like $200+. (Someone correct me if I'm wrong.)
@d818581dd Жыл бұрын
stop complaining and get rich.
@caridadchang78952 жыл бұрын
Personal opinion, I think that the Pearl necklace has a better chance of sticking around than the silver necklace, simply cause pearls are forever elegant while Big chains can be hit or miss
@LennyCartwright2 жыл бұрын
They haven't reinvented themselves, they've just been waiting for the trend to come back around so they can cash in, and with trends coming and going this fast, soon enough the 2010's will be "vintage"
@xavierdomenico2 жыл бұрын
Pls no
@eilisbirthisel2 жыл бұрын
Ironically, it already is. "Tumblrcore" is coming back, and it's bringing all the really toxic Tumblr trends that people saw surrounding artists like Lana Del Ray. Hopefully, it's going to be a little more mentally positive and body positive be you really can't be sure.
@mclar4682 жыл бұрын
It already is :/
@xavierdomenico2 жыл бұрын
@@eilisbirthisel Um Lana del Rey was/is scrutinized for telling her story. Her music is divine, but that’s besides the point. I haven’t seen anything 2014/tumblr girl-esque around me. Could you please inform me?
@8link2 жыл бұрын
@@xavierdomenico u may not see it in person, but the trend is quite active on the internet specifically on tiktok and instagram from what ive seen. and i do like lana's music but some of her lyrics may romanticize lolita (the novel) and toxic relationships which are somewhat essential to the sad tumblr girl aesthetic
@oompaloompa62212 жыл бұрын
Brands like Baby Phat, Juicy Couture etc should just sell the same stuff they did in the early 2000s. Ppl are selling their old designs for insane amount in depop. I don't get why they have to reinvent it
@baby.nay. Жыл бұрын
I had the coolest baby phat stuff I really miss it …. Saw some of her new stuff and was like meh
@fashionfirst_2 жыл бұрын
Honestly in the rise of Mcbling or “trashy y2k” fashion I think a limited edition collection of the older styles of juicy couture and Victoria secret pink would be a big boom. I also think seeing more older makeup collections that were popular back in the day be good. Maybe having a company like NYX do there own spin on 2000’s makeup with lipgloss and roll on body glitter just to name a few
@reneethommo2 жыл бұрын
Just to point out, Juicy couture has been doing lots of collabs especially their iconic tracksuits and other variations with Urban outfitters since around 2017 and has been thriving with younger millennials & gen Z! This is in the UK not sure about anywhere else.
@key18532 жыл бұрын
it’s starting to slowly die in the states
@ohmanholyshiteu18692 жыл бұрын
im from poland and juicy couture is SO popular here nowadays especially for people who have y2k/bimbo aesthetic or even any aesthetic as a cute loungewear
@livia42882 жыл бұрын
In Sweden literally everyone has it
@bee-pw4xz2 жыл бұрын
i don't think it ever really took off here in the uk tbh
@mollywalker57902 жыл бұрын
Like Burberry, Juice Couture died out because it was associated with "chavs". I am seeing a comeback though in the UK
@sophiaserror2 жыл бұрын
I first heard of Vivienne Westwood from the anime Nana in like 2006, and the brand's punk-esque cool factor has been fixed in my mind since then EDIT: lol ok you covered that in the video
@kuromini2 жыл бұрын
As a marketing student this type of video is so fun to watch, would love to see you do more marketing related videos in the future
@chrystianaw82562 жыл бұрын
Same
@haylierouleau2 жыл бұрын
I really believe Yves St Laurent could do really well with Gen Z. Especially pulling inspiration from the iconic mod color block dress or the dramatic blazer.
@raisethebridge2 жыл бұрын
i like to imagine designers watching this and hastily scribbling down notes for everything said in this video
@muunprince19922 жыл бұрын
In today's fashion era im glad people are more experimental these days due to the rise of social media. We got influncers and other creative individuals got to share their fashion ideas/looks to a lot of people to any platform. As well as due to the pandemic people are craving for nostalgia more which is why scene kid, twilightcore, ect is coming back this fast even though it hasn't been 20 years. I see this era as an opportunity to make something unique as we take inspo a lot from the past for the next big era.
@toomessy2 жыл бұрын
Knowing your demographic is extremely important. From age, to gender, to accessibility, to even...country. A lot of people underestimate how BIG the differences in trend can be in some countries, states or even some cities. What may be popular in the U.S, may not be popular in Russia. So, companies like Google will suggest/recommend things based on the analytics of that country.
@toomessy2 жыл бұрын
For example, where I'm from, uggs and crocs are NOT a thing at all. You would never see anyone walking with that outside, but on the other hand, It's quite popular in the U.S. If someone had woken up and decided to start a crocs store where I'm from, It probably would fail MISERABLY. You need to know your demographics. Sometimes, you have to force yourself to fit and try to squeeze yourself into that demographic. Maybe, by selling flip flops and tshirts along with the crocs.
@shenadarling502 жыл бұрын
@@toomessy Cros is very popular in Jamaica. It is like literally in every household. I don't like how they look personally I like classy looks or sexy.
@abrilri46332 жыл бұрын
As a kid in a Mexican private school I remember every rich girl wearing a coach hair ribbon. I saved up for a long time to buy one so I could be part of the trend but when I finally had it I barely used it. It's really interesting learning how fashion and brands work within each demographic.
@CatWearingHeadphones2 жыл бұрын
As a head’s up from an English fan: “CHAV” can be quite a derogatory term. CHAV = Council Housed And Violent. It’s often used as an insult. America is a very different country, but an American equivalent is maybe “ghetto” or “ratchet” or “thug”. “Chav” is a fashion category now on things like Depop or Pinterest, but it’s from middle class kids dressing up as kids from poorer background, be it in their daily lives OR at “chav” parties at uni.
@sams30152 жыл бұрын
I’d argue it’s closer to trailer trash, hillbilly etc as chav’s tend to be white while the “American” words above are usually targeted at Black people both in the US and the UK.
@CatWearingHeadphones2 жыл бұрын
@@sams3015 trailer trash is probably a little more fitting, but hillbilly isn’t. Chav really isn’t just a white thing. It’s mostly about fitting the “look” and life circumstances. UK Grime culture, a diverse but mostly black scene, is heavily linked to “chaviness”. Road man culture is called chavvy, and I’ve met so many backgrounds of road man. Haven’t heard “ghetto” or “ratchet” used in England much, more “gangster”. Maybe that’s changed after I grew up.
@isalewis7222 жыл бұрын
I have a British friend that says incomprehensible things to me. One of those things is “posh people” saying “ra ra where’s my bacci” and I have literally no idea what that means but it feels related to this somehow…
@kitthekat16122 жыл бұрын
Also English here, and from what I've read the term predates that backronym by nearly 100 years to 1860 when it became uses from the Roma term chav/chavi. Only in 2010/2011 was it referenced in connotation to that acronym from a preexisting slang word, not as the source of one. And I would tend to agree with others here that it's more akin to trashy/trailer trash.
@helenajeyne2 жыл бұрын
@@isalewis722 lol here's a translation: ra ra = basically a phrase used to make fun of posh people here, baccy = slang for tobacco that pretty much only white private school girls say
@Xblackjckqueen2 жыл бұрын
idk about america but here in the uk juicy couture is THRIVING like you can’t walk down the street without seeing a girl wearing their track pants, they’re super popular here and are sold in urban outfitters which makes the most sense
@LaniSahulga2 жыл бұрын
Heaven by Marc Jacobs is so smart about advertising. They know it's just as effective to use a handful of micro-niche internet celebrities that have large followings due to their eccentric style as it is to use one A-list celebrity. Their marketing and clothing lines are so enticing! its crazy to know when a brand is targeting my exact demographic and doing it well
@dooby58332 жыл бұрын
Exactly! too many brands just end up appearing as cringy whenever they attempt to appeal to gen z/young millennials but Heaven is doing it perfectly & i think it’s popularity will definitely continue to rise if they keep doing what they’re doing
@imcomingforyou.32452 жыл бұрын
@@LaniSahulga what does this have to do with anything
@LaniSahulga2 жыл бұрын
@@imcomingforyou.3245 lmao i accidentally commented to the wrong video/thread
@valbecerra97442 жыл бұрын
idk about y’all, but the appeal that Tiffany’s had to me when i was a teenager was the classical aspect of their products. made me desire to feel more mature, grown up.
@brvndxxxn2 жыл бұрын
The idea of brands needing marketing makeovers is feeding into a culture where everything always has to be new.
@madd7e2 жыл бұрын
or “trendy,” like its just making people continue to unnecessarily consume just so they can be “in style”
@plutonian_accountant2 жыл бұрын
Baby Phat should've just kept the original designs and re released them as is.
@bri_332 жыл бұрын
Right? I was so hyped when they announced their comeback, but now that I'm seeing all their modern designs, it's very underwhelming 😔
@shel34082 жыл бұрын
yep! same thing with juicy couture. they’re changing so much that is the whole appeal of their respective brands. like if it ain’t broke don’t fix it
@renkuch2 жыл бұрын
I remember skipping school to go buy the H&M Balmain collab.
@sad_dad2 жыл бұрын
It actually makes me so happy that I can be able to afford some of my favorite Y2K designers like Baby Phat, Juicy Couture, Steve Madden etc. Growing up I was never really able to afford these brands and now that they’ve made themselves more open to a wider audience, I appreciate that ❤️🔥
@nakamura_0042 жыл бұрын
The way I choked when I heard that the tiffany necklace would cost 800$. Ain't no way I'm paying that much for a piece of jewelry when I could get some good quality shoes or art supplies for the same price. Actually that money would go towards university savings 💀
@maddielouise99912 жыл бұрын
fashion (particularly trends) makes me stressed out sometimes
@ottfried-fischer-bauch66182 жыл бұрын
You're not alone! That's why I try to not participate in it anymore.
@gtg488w2 жыл бұрын
It’s so crazy. Juicy used to make real quality clothing back in the day, outside of those sweat outfits. I had given my mom this beautiful long cardigan thing I got from Juicy yearssss ago, it still in perfect condition, there is so much beautiful detail, and she wore it the other day and said her students were like omg what is this amazing shit. It looks like a Gucci item from now. Even some of their old basic t shirts lasted me forever and were shaped really nicely, the material always stayed soft and never pilled. I get grossed out seeing their stuff now
@juliaostlund93602 жыл бұрын
Juicy really could've done all of that, and I wish they did. I have been craving the perfect spring green 2 piece lounge wear set for ages that I might just learn how to sew.
@reneethommo2 жыл бұрын
Check urban outfitters, theyve been doing collabs on their iconic trackies for a while now.
@juliaostlund93602 жыл бұрын
@@reneethommo ty!
@colonyofrats41932 жыл бұрын
You should come to the uk lol. They never left popularity
@HJ-ju4ui2 жыл бұрын
I'm kind of disappointed that when talking about Tiffany's you didn't mention the recently deceased Elsa Peretti not even briefly, who absolutely revitalized Tiffany's and is a big part of Tiffany's contemporary history. Her work was the first time Tiffany's sold silver jewelry in 25 years.
@misty8942 жыл бұрын
The three little emojis at the end of your every title is what's keeping me sane
@kathrynkochanowicz95322 жыл бұрын
I love that Blumarine is back! I feel like they always get overlooked but I think their 90s/2000s style really works for my generation because more than anything, I think we just want to have fun with clothes, and their most recent collection fits that energy really well.
@dassani72442 жыл бұрын
WHEN YOU MENTIONED THE CHUNKY JEWELRY!!!!!! I literally scour the internet for juicy couture charms because I love them so much! It would've thrived if they brought those back, since a single charm is obtainable to every day clients while a huge necklace or bracelet with juicy couture charms would appeal to their upper class clientele. Such a waste! Hope they consider it before it's too late.
@Kinglystateof2 жыл бұрын
One of my favorite brand is called for love and lemons and it reminds me of businesses like Betsey Johnson and juicy couture I wish they would do a collaboration with a brand like for love and lemons because their stuff is really feminine but also has a fun twist with cherry and fruit in metallic and floral motifs that would really help to revitalize the brand I wish baby fat would make a collaboration with brands like Christopher John Rogers or brands like Blumarine or Reebok where they have an upscale version of streetwear that can be applied to their traditionally video vixen ask aesthetic
@ricecake32152 жыл бұрын
I love for love & lemons! No one ever knows what it is when I bring it up. The material used & style of clothing is so unique.
@heranails83632 жыл бұрын
I love the aesthetik of L&L, but when I actually got to try their pieces in person, the quality was so bad, they broke from trying it on 😅The sales assistant said not to worry because that is normal for L&L (she was so done with the brand). The metal parts bend from opening and closing and the lace was coming undone... yet the prices are quite high Have you guys had any better experiences? Because I was honestly disappointed, I really wanted to love their pieces :(
@gtg488w2 жыл бұрын
@@heranails8363 I know what you mean, their stuff looks good in pictures, but I always felt hesitant because they were overpriced just above my willingness to take the risk, I always felt like their items would not be sturdy or worth the high price
@mechanical-scarecrow30642 жыл бұрын
I hadn't realized how much brands and celebrities/influencers feed off each others' reputations to stay relevant.
@lanaglad53072 жыл бұрын
For price you pay for that Vivian Westwood necklace, I would expect it to be at least 14k gold or silver. But the metal is brass! I mean what a cheap metal choice! I doubt the pearls are even real. I sometimes feel like “luxury” brands aren’t using the best materials on the market. I wonder if Tiffany&Co’s diamonds are even crystal clear with no blemishes.
@Alesanascreamokid2 жыл бұрын
I cant tell you how many times I browsed the internet for a Vivienne necklace. I like the designs and the logo, but, like you said, something about the materials just doesnt sit right with me. The products are too expensive for what you are getting especially because they’re also often branding themselves as envoirementally friendly. I would think better materials for a higher price is way better than cheap metals for higher prices. At least gold and such are durable and will be in the personal collection for a long time or at least passed down to a loved one or sold.. Yeah, meh.
@condwiramurstally2 жыл бұрын
@@Alesanascreamokid I guess that brass is enviromentally more friendly than gold as from what I know mining gold is know pretty nasty, done with chemicals. I have seen some other ecobrand using brass as a enviromentally friendly metal for fastening. Plastic pearls can be too enviromentally friendly, mainly when they aren't thrown off just like that but I believe that when something has this price it won't. Even these pearls could last some time if they are made of quality plastic.
@cheryl-lynnmehring86062 жыл бұрын
@Lana Glad @Condwiramurs Tally "Environmental" is what they tell you, but CHEAP is more like it! I used to play trombone, my entire instrument was brass. Do you think they could make it out of gold and be affordable!?! NO. Brass is WAY cheaper. Those pearls are fake too!
@magzdilluh2 жыл бұрын
The iconic robin's egg blue is actually a trademarked color by Tiffany's. Some makeup and nail polish brands mimic the color with just enough extra green or blue added to keep them from getting a cease and desist (for example, For Audrey by China Glaze)
@sad_dad2 жыл бұрын
And I so agree that Baby Phat and Juicy Couture could be so much more fitting for this new generation. I hate the fact they have made the clothing and accessories appeal so much more simple compared to how much the products stood out back in their prime time.
@ambers9352 жыл бұрын
I was goth/punk in the mid 2000s, my mom always begged me to let her buy me a Louis Vuitton bag, return to Tiffany necklace, juicy sweatsuit... but I REFUSED because I didn’t want to look like a “prep” now I feel kind of bummed out that I missed out on that style 😭
@transsexual_void_fairy2 жыл бұрын
ok
@kellie54762 жыл бұрын
I grew up in Leeds when the "chav" era was at its height. There was just a sea of fake Burberry caps and socks everywhere lol.
@cheryl-lynnmehring86062 жыл бұрын
I remember the scarves!
@kellie54762 жыл бұрын
@@cheryl-lynnmehring8606 Oh yeah, can't forget the scarves lol.
@sigridj94592 жыл бұрын
I’d love to see a Jean Paul Gaultier rebrand - their JPG x Target collab was amazing
@juliaostlund93602 жыл бұрын
Wait what??? When was this? (and how did I not hear about it?)
@toomessy2 жыл бұрын
Tbh, Jean Paul's brand is doing quite amazing nowadays. I saw their last Couture show/collection, and It was SPECTACULAR!
@waaaaaaaaaaaaaaaaaaaaaaaaa97392 жыл бұрын
@@toomessy this! I honestly hope JPG actually doesn't have a rebrand. It's timeless in a quirky way with a diverse audience. Older generations are drawn to the nostalgia of "good ol Jean Paul" while younger people have the appeal of being part of haute couture that actually looks good on everyone. Some might say that there's some degree of objectification that has always been part of the aesthetic, but I kind of like how it's ironic and almost burlesque, not the straight-up American Apparel kind. My BF's friend got to meet Jean Paul at one of his shows and said he was very kind and down-to-earth with an artistic approach to everything.
@ashleyblrocks2 жыл бұрын
@@juliaostlund9360 sometime between 2010-2016
@Amsayy2 жыл бұрын
So glad to see Vivienne Westwood get a resurgence lmao. I first found out about her through BBC Sherlock 😂 I picked up a few pieces since then, it's cool to feel I have something newly vintage 😂
@fifi2372 жыл бұрын
Can’t watch rn … Uni work … but morderngurlz team, I LOVE YALL😭😭❤️, please continue to postn!!! Idk what is do without you guys 😭❤️
@sioparr2 жыл бұрын
Lol cuz Blake Lively really had to “steal” Versace
@Mieklet2 жыл бұрын
lmfaooo im dead
@AzuraBlackHeart2 жыл бұрын
Growing up in the north of the UK, I am no stranger to the Burberry knock off patterns, I was a little young to engage in it, but still to this day I unfortunately associate the pattern as chavvy because of the amount of people that wore it.
@AC-bk1jg2 жыл бұрын
It still can look classy depending on how you style it. I like Burberry because its one of the cheaper designer brands of you buy it vintage. They have this cute classic pochette which I only got for 120€. I kinda associate gucci like you do with Burberry because in Germany a lot rappers wore gucci but not in good way and a lot their young fans bought fake Gucci clothes
@matiiiess2 жыл бұрын
i completely agree, for example juicy couture used to sell in high fashion and luxurious department stores, in mexico during the 2000s they sold the line in "palacio de hierro" a high fashion store, and now they sell at a fast fashion store, like its a big change plus my mom even had juicy couture since she had a lot of money and now its accesible.
@MoopsTheCrusher22 жыл бұрын
One of your best essays yet - so cohesive and convincing!
@jerriandfriends2 жыл бұрын
This was a fascinating video, well done again. This is also so interesting as an elder Gen Z, I have very little brand loyalty. I’ve been reassessing and updating my style as I transition from college to post grad work life but struggle to find, as you said, a brand that really *gets me*. Forever 21 was cute for a Friday frat party, not so much happy hour with coworkers (in some cases). I feel at a crossroads bc I don’t want to shop online when I can help it but due to pandemic, I don’t feel comfortable shopping in person :/ Depop has been a huge help, and generally repurposing clothes I always have. But this video made me feel seen lol.
@dailyleoКүн бұрын
As a millennial who loved growing up in the 00s I gotta say I love how 2000 fashion trends are back in fashion. I’m totally here for it!!
@mint_meringue6592 жыл бұрын
I am shocked Nana got a mention!!! I first saw it when it came out and became obsessed with Vivienne Westwood in the 2010s. Nobody in the west knew the anime so to hear that it's "popular" blew my mind.
@riddhipaithankar80472 жыл бұрын
I literally gasped with joy when I saw u posted
@omg98522 жыл бұрын
Sometimes i remember I’m not considered “young” in marketing terms anymore. I’m 28 and I feel mentally and physically young, but I’m reminded everywhere by everyone that late 20s is “old” and everything is marketed toward people under 25. Reminds me that I’m immature. That’s on personality disorders I guess.
@transsexual_void_fairy2 жыл бұрын
i'm 33. my mental development is stunted so parts of me are 33 and parts of me are like, 23. but like... wear whatever you want.
@glitterstarlet2 жыл бұрын
A brand I think could make a killing simply by reproducing their own vintage patterns and expanding their outdated size range is Gunne Sax/Jessica McClintock. With the cottagecore trend, the prices for the vintage dresses has skyrocketed and the brand could make so much money, but whoever currently owns the label must have absolutely no idea what's going on in the fashion world and they just make perfumes and prom accessories now.
@recordswithrem15472 жыл бұрын
I want a gunne sax dress so bad! But everytime I see how much vintage sellers are selling them I wanna cry 😭
@chizmok50932 жыл бұрын
Vivienne Westwood really did their thing with that necklace. Everyone wanted/still wants it
@hotpinkbunny85502 жыл бұрын
The Vivienne Westwood corset Bella Hadid is wearing is actually by Dion Lee! Dion Lee corsets are similar to the westwood ones, but they incorporated more modern elements as they're not archival and are actually being sold right now.
@sunhopii85342 жыл бұрын
Babe wake up moderngurlz posted a video
@mercedes42022 жыл бұрын
only watched the first minute so far but im curious how brands balance curating their image and customer base to a sense of exclusivity and the extra worth their customers then pay for of being "in the know", "in the club", VS casting a varied/wide net to get money across different demographics/customer bases. it must depend on each specific brand's determination of the profitability of the different tactics--very interesting to think about all the factors that go into that calculation.
@misty8942 жыл бұрын
This was one of the most interesting fashion videos I've seen. Great research and examples!!
@gwenmcardle38662 жыл бұрын
the tiffany toggle necklace is literally my dream jewelry. it fits my style perfectly and i wear jewelry thats very similar already. but in THIS economy? i can never justify paying an entire month's rent on a single necklace.
@afreepotatochip87652 жыл бұрын
RIP Virgil, an absolute icon
@cute_polly2 жыл бұрын
Was having dinner all alone and sad, and then saw notification of a new video 💗 You made my dinner haha🛍
@Angelmama222 жыл бұрын
I hope you feel better
@polkadotseverywhere2 жыл бұрын
I'd love to see a video looking at the rise mid-price point indie fashion brands--ones that have a cult following but aren't a high-fashion indie ie: Big Bud, Lisa Says Gah, Lazy Oaf etc. I'd love your take on their rise + place in fashion rn!
@Summertimechick2 жыл бұрын
TBH I LOOVE THE FACT THAT I CAN GO TO ROSS...BURLINGTONS ETC TO BUY LOTS OF JUICY COUTURE...BACK IN THERE HAYDAY I COULD NT AFFORD IT SO NOW IM HAVING MY MOMENT AND I HAVE GOTTEN SOOO MUCH GOOD STUFF....I HOPE THEY BRING THE BOWLING BAGS BACK THOUGH..IF NOT IM HITTING UP THE PRE LOVED MARKET...💗💗💗💗💗💗
@annnyala2 жыл бұрын
I love ur videos, this really really made my night already ! Hope ur having a great day, thank u for posting !
@azztek93702 жыл бұрын
I want the early 2000s baggy pants and tall tees to come back XD
@KHI1112 жыл бұрын
Already has my friend
@chrystianaw82562 жыл бұрын
Unfortunately, it already has
@amberevol2 жыл бұрын
yea youre late fam, go get you some jncos 🔥
@BeautyByBreeC2 жыл бұрын
This reminds me of brands like juicy and baby phat coming back and Steve Madden shoes w the more 90s style now.
@Angelaaa10152 жыл бұрын
Stuff becomes trendy and everyone wants it so they realize they can charge a lot for a cheap item. People will buy it anyways because of seeing a celebrity where it for example. In the early 2000’s I wanted the cherry blossom LV bag and the white with rainbow monogram 😂
@SharkWitchMeruna2 жыл бұрын
Fun fact! The Louis Vuitton was directed by Mamoru Hosoda! A director also known for directing the Digimon Movie and his latest movie, Belle! On the topic of Digimon, I wonder…do Tamagotchis or tech in general have a place in the fashion world? I always incorporate them into my style. 💙 (for anyone who doesn’t know, they are both from Bandai)
@olayo532 жыл бұрын
Imma come back later when there are more comments. I feel like I never have nothing to add but I love these videos. I literally know nothing about fashion.
@VictoriaHatzson2 жыл бұрын
Very insightful video! I think the brand makeover is all about taking the good things from the past (nostalgia) and putting a modern spin to it (glamourising it) by choosing relevant topics/trends that interest said brand’s demographic/target customers.
@lunaloveless72342 жыл бұрын
I've seen the velour track suit being sold at dollskill for high prices though
@anat19172 жыл бұрын
Great video - I just kept waiting to hear what you had to say about Bottega Veneta! Their comeback was wild after decades and decades of being considered a “granny” brand
@userCJ2 жыл бұрын
Nana... So thats title of the anime. I have always found that the fashion styles of the characters are interesting (in a good way) and it stuck to me
@monicap85612 жыл бұрын
Would you ever analyze the outfits from Charmed (1998)?
@Enbyclownposse2 жыл бұрын
I really really would love to hear you talk about balaclavas and how they are becoming incredible popular despite the fact that religious and cultural head wraps/covers have been stigmatized for years, and poc are even victimized for the same headwear just casually.
@pauli_joy2 жыл бұрын
God I love your videos because it makes me reminiscent of the times I had when u was a teen but at the same become more observant of the things I once didn't bat an eye to
@kristopherhokanson37962 жыл бұрын
Honestly loving the "new" Coach.
@TheLilyMustang2 жыл бұрын
Growing up I always wanted a “Return to Tiffany” bracelet or key necklace but i have always had a fear of buy expensive jewellery because I might lose it. Well my mom is helping my grandmother clean out her house,grandmother is a bit of a shopper. My mom sends my sister & I pictures of things we might like or want to get first dibs before they sell anything and one of the picture was the bracelet. Luckily I saw the bracelet before my sister and my grandmother said I could have it when I came to visit. She wants to meet her first great grand baby(my son) so hopefully we will but Covid keeps pushing us back
@jacquelinegarrett7822 Жыл бұрын
Very Informative and well presented - massive rebranding and redesigning; modernizing a brand, but first the introduction to the brand, appealing to a set demographic, and showing how the brand through innovation could update itself.
@therobotdevil22842 жыл бұрын
The first time I noticed Coach trying to return to relevancy, it was when they sponsored a RuPaul's Drag Race ball challenge and it was so clumsy and in your face in presentation that I scoffed at their chances, but by golly, they've done it. They've become relevant once more.
@BittersweetMayhem2 жыл бұрын
Yes i found it hilarious and the bags were not very ... appealing
@isabelartorres89672 жыл бұрын
Super excited for this video! Haven't seen a lot of videos that discuss/ observe this subject.
@loveforyou31682 жыл бұрын
Tiffanies needs to start taking a look at the couquette aesthetic!
@ZazzyRezzuBajew2 жыл бұрын
would love a video on luxury jewelry brands in the era of social media - cartier, vca, etc
@kaylaharriss87022 жыл бұрын
Never expected to hear the word “Chav” in this video but i’m here for it
@cel5322 жыл бұрын
New ModenGurlz video, everyone get lively!!
@RR-wm9us2 жыл бұрын
Apple bottoms. With all those BBLS they are really sleeping on that.
@totallytired53652 жыл бұрын
The Marc jacobs T-shirt in the thumbnail really reminds me of an angel blue T-shirt kinda? Which makes sense cause I feel like sometimes they use a fruits magazine type aesthetic which is pretty popular with the vintage angel blue/hysteric glamour style?
@leiaaugustine12362 жыл бұрын
Obsessed with your channel!
@rechtrecht2 жыл бұрын
God i remember. My mom had a Burberry Wool Scarf that she treated incredibly well, along with a black Dior Silk Scarf which was my father's first big gift to her. That Burberry Scarf is what i associate with her, i remember being alone at home, lying in Bed with that Scarf at my side and it smelling of her perfume.
@HoangLe-tr2rn2 жыл бұрын
I think Guess have a lot of potential to become one of the it brand but their products now are like Zara and HM so i don't think it's going to happen soon (and also micheal kors)
@penelopepegg78342 жыл бұрын
as someone from the UK I genuinely believe Uggs never left fashion, I mean I didn't think it was trendy, I just thought they were lowkey and a cute/ok option for boots when it was cold. I've only ever heard bad word from it from people from other countries, mainly the US. It might be because a lot of people here wear the same coat for years(this may have changed with the rise of fast fashion, I'm referring to my years in highschool (early to mid 2010s) and keep the same shoes until they break, and usually boots last longer since we wore school shoes for most of the year anyway. I wouldn't go out of my way to get them, and I didn't really know the brand (We have a on of knock offs ig) but I saw them as a soft, natural ankle boot option as opposed to an ugly black pair you can't see or that's bedazzled. edit: I'm specifically referring to the ankle boots
@rroselandd2 жыл бұрын
13:10 Hey it’s Ashley!! I’ve missed her so much, I’ve wondered forever why she doesn’t post anymore :(
@Venya92 жыл бұрын
Juicy Couture could've done so well in the y2k boom that's going on had they just updated and elevated their original early 2000's styles. They could've appealed to a younger demographic along with people like me who are now in their late 20s to early 30s who wanted but couldn't afford the original velour tracksuits as t(w)eens.