Nissan May Go Bankrupt

[@AubreyJanik]

Our Christmas Sale is LIVE until December 31st! Use code CHRISTMAS225 to get $225 Off! www.thecarsharingmasterclass.com

[@rudysmith1552]

Could you talk about Chinese cars?

[@raincoast9010]

People want small pick up trucks and mini pick up trucks which all seem to be outlawed in north America. So much for caring about fuel economy. It's all about profit.

[@ronald5728]

The downfall of Nissan started with Carlos Ghosen. He cheapened the brand so that he would get maximum profit as CEO.

[@asiimwedesignagedeux1252]

It actually started when they messed with Carlos

[@kennygaming208]

The Altima is actually a good car if taken care of and following maintenance.

[@AndreasPenninger-oc8sw]

It might always a mistake to make a procurement manager the leader of an automotive company. 20 years ago General Motors and Volkswagen fought over a procurement leader, and that procurement leader was a bit of a megalomaniac. Later the procurement trend continued with Ghosn at Renault and Nissan

[@Paul-fj2mm]

That's why the quality of parts are terrible as start to rust even when they are a recent brand new car!!! Nissan is no longer the same great reliable, quality cars as once were back in the 80's & 90's...

[@scottdman]

Was a Nissan fanboy most of my life, restored a 260Z, loved my Z32 and my G37X is one of my favorite cars to have owned. Nissan's downfall can be tied almost exclusively to their early implementation of CVT. CVTs as a whole are terrible, yet Honda, Toyota and VW/Audi has figured out how to produce one that will last more than 100,000 miles. I work in the automotive industry and if Mazda can build affordable cars with longevity while using a traditional five or six speed automatic, there's no excuse for Nissan. Nissan could redeem itself immediately if they dropped CVTs.

[@slickar2752]

Well put

[@bassw1758]

The new ones CVT's not as bad, tear out the air box, fabricate a proper intake, and you can't even tell they have cvts, it was more feels more like an eight-speed automatic

[@dvader3263]

My wife drove a loaded 2013 Nissan Rogue LE AWD for 98,000 miles. I changed the CVT fluid and used synthetic Valvoline at 30k, 60k and 90k. I also did all of the oil changes, axle fluids, brake fluid, spark plugs, brake pads, coolant change, belt and shocks. Added a tow hitch+wiring and pulled a 5x8 utility trailer with the vehicle during the time in which I didn't have a truck. Sold the vehicle at 98k. Not one single mechanical issue in 8 years of ownership. The real leather seats still looked like new. Wife weighs just over 100 pounds. Change the CVT fluid. Most people probably don't do that.

[@kennygaming208]

The Altima is actually a good car if taken care of and following maintenance.

[@w.miller7282]

You are spot on. The new 2025 Murano will have a 9 speed automatic.

[@eyerollthereforeiam1709]

Nissan.. The Chrysler of Japan.

[@Ornelas11B]

The Frontier isn’t a good truck?

[@rogerdsmith]

Touché

[@desertraider8628]

It's a awesome truck really

[@CJColvin]

​@@desertraider8628What about the Titan?

[@CJColvin]

​@Ornelas11B The Nissan cars are junk but they're trucks however (like the Titan, Frontier, and Armada) are awesome and reliable as hell.

[@suprashank]

Stupidity like giving a 3 cylinder on the Rogue is costing them

[@GoOp790]

The Rogue is a top 10 best selling car year after year. It still is a top 10 best selling vehicle

[@ztekz]

@@GoOp790only reason it sells is because it’s cheap! Can’t compete head to head with the CRVs and RAV4s!

[@GoOp790]

@ no true, Rogue may not be as reliable but the interior quality and design is miles ahead of both the CRV and RAV4. Honda especially is far far behind on Tech, the Rogue has way more tech than both of them

[@kennygaming208]

The Altima is actually a good car if taken care of and following maintenance.

[@tdrew337]

The Ford Escape has a 3 cylinder as well…

[@novastorm]

Making ugly cars with bad transmissions for decades now, gee I wonder what went wrong.

[@craigorlikowski2507]

Exactly!!!

[@bludclone]

Carlos Ghosn

[@asiimwedesignagedeux1252]

We gotta ask what is happening to their design team.

[@robertcampopiano6001]

Exactly. Their transmissions are complete 💩.

[@CandlestickTV]

😂

[@squirreldriver]

I think Nissan's core issue is that Hyundai/Kia ousted them from their perch. This happened because Hyundai was improving model designs and quality very quickly, while Nissan was slowly losing its way with stale models, uninspired powertrains, and very bland marketing. And they should have either invested in Infiniti or cut it loose many years ago. It's too late to try to save it now.

[@ranggaajibaskara1809]

Even in Indonesia, they try to avoid Nissan's CVT. Buy manual

[@alanthomasgramont]

Nissan’s CVT means I will never buy one of their cars. Their CVTs fail at 60k miles. Cheap car with expensive maintenance. No thanks.

[@Paul-fj2mm]

Nissan will definitely go bankrupt because they still have problematic CVT transmissions!!!

[@dancahill9585]

Nissan has had crappy transmissions for well over a decade. I remember in the mid 2010s being told by my mechanic not to buy Nissans. I had a 98 infiniti and it was a decent car, but I wouldn't bother with getting a Nissan/Infiniti these days.

[@framusburns-hagstromiii808]

The only good vehicle they make is the Frontier. The build quality of the rest of their line is pretty much junk due to the abysmal CVT transmission they put in them...plus prices for most of their line are ridiculously high for what you get. Quality was much higher when they were Datsun. People are fed up with paying premium prices for shit quality regardless of brand..

[@josephkelleher8820]

I have never had 1 problem with my 12' Nissan Altima now entering it's 14th year on the road and that includes the ORIGINAL CVT transmission. If you do the maintenance on these transmissions they will last in my experience. You have to change the CVT transmission fluid every 2 years.

[@brokeboy87]

People that own Nissan cars are known to is mistreat/ neglect routine maintenance and the car eventually breaks.

[@joetz1]

@@brokeboy87it’s not the owners fault Nissan never told the general public the cvt fluid needs to be changed. If you don’t change it the transmission will be toast at 60-70k miles

[@jhonsonmojica9061]

What's the milage?

[@chadmasters3935]

@@joetz1 I have a '24 Sentra and the manual says 60k for heavy use and 100k for light use . That is way to long IMO. Most mechanics I've read and talked to suggest service at 25K and no longer than 30k.

[@FasilTilahun-c9t]

I owned a ‘09 Murano until I sold with 114k miles on it in 2022. While it did not give me any issues, since I kept up with the maintenance (trans fluid changed every 40k) I felt like I was sitting on a ticking time bomb. Also the people I knew who had issues with their Nissan were the ones that trashed their car. Nissan’s reliability issue was part careless owner but mostly Nissan’s

[@AnthonyBarthelCurbside]

A good friend of mine is a muckety muck for Nissan. I had considered one of their cars and they said "go elsewhere." Yikes. Hopefully the Japanese government can step in as they normally would do with this kind of sitution. Another good video and thanks! Decades ago Nissan was fun, sporty and reliable Japanese brand but the later years haven't been kind to Nissan, often due to their awful CVTs.

[@n2music174]

Nissan may want to have their dealership stop destroying their company by charging $20,000 OVER sticker for a new Z. This only pisses their potential customers off and hurts Nissan !

[@AubreyJanik]

Could not agree more!

[@justd4l278]

Hopefully they do something different with their transmissions and model designs. I’m a big fan of their old models own 2 and worked at the dealer for a decade

[@Alex-sh2ll]

My dad would get a Nissan Maxima every 3 to 5 years in the 90s

[@bassw1758]

They were the best back then, still good though, the nicest one probably the 2001 Maxima

[@dvader3263]

That would have been in 3 OR 5 years in the 90's, as one can't do both 3 to 5 years more than once each in ten years.;-)

[@Alex-sh2ll]

@@dvader3263 well it’s a rough estimate in 2001 my dad got a pathfinder…the old car goes to my mom

[@gleanerman2195]

We had a 2018 and it was a great car, the cvt was amazing.

[@rogerdsmith]

People sometimes ask how a company will go bankrupt. The best answer I have heard, is that a company will go bankrupt little by little, then all at once. I believe that’s what we’re seeing in real time with Nissan.

[@mattames6756]

One problem with the transmissions was the plastic cooling pipe in the transmission would crack and allow anti-freeze into the transmission. The anti freeze would breakdown the transmission fluid and destroy the transmission. Failure of a $4 part causing $1,000's in repairs. And they never changed the design. A Nissan is not a Toyota.

[@nevrock1]

I loved my Leaf but when they told me the new battery covered by the warranty was “on back order” I cancelled my Ariya and bought a Model Y.

[@jaybrown4246]

You also failed to mention Nissan's demographic customer base and subprime customer base ! They have buried their customers with financing from Santander, Westlake and Credit Acceptance... when people want a new car, barley make $2-3k a month, have a sub 600 fico score - most likely, they're driving a Nissan !! We all know, if they're not taking their credit seriously, they ain't taking care of their car - which they can't afford in the first place. ..

[@brokeboy87]

12-14 months isn't enough time to turn around a companies image. They might need to offer a longer warranty for their cars. This is something that worked for the Korean manufactures.

[@wildbill6366]

The CVT transmission was part of their downfall.... They had exciting vehicles in early 2000s and just got flabby and boring ..

[@chinoyhouse8247]

Yup, just got a new 2024 Nissan pathfinder Platinum with $9,000 off MSRP. excellent time. I’m worried who will service it 3 years down the road.

[@gwats19577]

It's been a while since I viewed your content... nicely done!!!

[@kwangkim6880]

HI. Aubry. you're right. My Nissan Service manager at Fresno California told me that Sales Department is Losing so much money already because of hardly any cars are moving through the dealership. Sale Manager is getting fired and Not looking so good this year. The Bankruptcy may knocking their doors, But I hope they survive this year. I do like Nissans.

[@Paul-cx4gm]

Band wagon hype. Nissan has issues yeah, but not that dire.

[@thisismonitor4099]

errr the problem is that you have to analyze it like a company. Whilst the debt is quite a bit short term debt isn't a problem and the book value of the company is 4 times the market cap. This means that it is pretty much impossible for them to go bankrupt almost regardless of how stupid they are as they can basically firesale everything they have and still survice.

[@bradyf9168]

No mention of Nissan's trucks. The Frontier is, and has been, very reliable. Meanwhile, Toyota's quality has been slipping for several years now.

[@andrewdudley3905]

I've had several and been good

[@LK-bz9sk]

Good to hear this since I have a 2023 Pro 4x I got used with just 11 k miles and it runs beautifully….well four months in it does…hope its realisable as you guys are saying

[@kennygaming208]

The Altima is actually a good car if taken care of and following maintenance.

[@pcampbell3068]

What was the thinking about having to use CVT? It’s a bad solution to an unknown problem

[@chadmasters3935]

Honda, Toyota and Subaru all have cvt transmissions in there various models. It was those JATCO cvts of the 2010's that were at issue for Nissan. Also the CVT helps car makers hit those CAFE standards for fuel economy in the US.

[@Wylef_the_Stubborn]

"Nissan may go bankrupt" video preluded by a Nissan advert. Irony at its best....

[@stevenlochner4619]

Sad. There was a time Nissan was on par with Toyota and Honda.

[@asiimwedesignagedeux1252]

@@stevenlochner4619 That's when Carlos Ghosn was still in charge

[@cb5110]

@@asiimwedesignagedeux1252 No That is when it was run by a Japanese, Since Ghosn became CEO around 2002, that when things start go down hill, with introduction of CVT in Murano in 2005.

[@FlyiDCG]

Back in the 90s

[@amandahuggandkiss2998]

Not having EVs might be the way out. EVs are a non-starter for most people.

[@franzchong9315]

The lack of something cheap to get the new first time car buyers in doesn’t help.I was a Nissan owner twice but had to look elsewhere and even go second hand for a replacement.

[@jamesoperry2042]

Consumers waking up not willing to pay for over priced cars! And not trusting all the added technologies that come with more problems quality is down with newer cars

[@jpnphom5470]

Nissan refused to fix their cars /SUV issues….Problems: CVT, fuel injectors, overheating….nissan 370z,350z 400z are design flops….the design was based on a former designer instead of what fans wanted..the fans wanted 300ZX…what we got was weak looking 400Z /240ZX look alike…

[@samfavorite1580]

Cvt is the big no go in Nissan. Bring automatic 6-7 transmission and I’ll buy Nissan Rogue or Altima.

[@lenlobato962]

You are so right on this topic. I currently drive a 370 Z last one was a 350 Z and I love them. They both been great vehicles but now I’m in the market for a new vehicle, but I will not consider a Nissan with all the problems I’ve heard about their CVT transmissions sad. I really like Nissan.

[@billbeam8069]

Good video, Aubrey

[@rogerdsmith]

Consider this, Nissan completely abandoned marketing their Infiniti product line in Australia.

[@asiimwedesignagedeux1252]

@@rogerdsmith They've become complacent too

[@bludclone]

Are the new Nissans really all that bad? I mean after the japanese took back control of the company and got rid of ghosn

[@Edro1973]

Besides the quality issues, which certainly are a problem, for many years Nissan would finance anyone with a pulse, which gave the company an image of being the low budget choice. Mitsubishi has the same problem.

[@bige311]

And I will not shed a tear for them.

[@KN-op3et]

The real challenge is... what does the Nissan customer look like? BMW/Mazda customers prioritize the driving experience, Toyota customers want reliability, Kia/Hyundai customers want that new tech and high bang for the [low] buck, etc., etc. Nissan, Mitsubishi... I have no clue.

[@Subninja2012]

The new Z is being sold at $70,000. The 370 Z was also overpriced per performance . The best thing that could happen for Nissan and the car market in general, is it go out of business to raise awareness that quality is the most important thing to do .

[@nickgold4111]

I bought a Versa with a 5 speed manual transmission to avoid the CVT and it's been nice for my commute to work. I plan to buy a Frontier in the future. It's hard to find vehicles without complicated turbos or hybrids. EVS are trash, I will never buy an EV either. This is why I am buying Nissans because they have vehicles without all of that nonsense.

[@davidcoblentz7468]

We love our 19 rogue. It was a good value. Had an 18 titan which was awesome as well.

[@hardyscott]

The Trucks are mint! Not one pick up comes close to the durability right now.

[@All-Miles-Matter]

Facts!

[@wranglercody8422]

I have a 22’ frontier, awesome little truck. Very underrated.

[@joelb1299]

This claim is very unreliable. Nissan is still profiting billions. Revenue is almost the same as last year.

[@cb5110]

The person see some news and just did a video without understanding the full story.

[@henson2k]

That's too bad, my first car was Nissan Altima and I loved Maxima. Looking on 2025 Murano and it resonates with what I want but Nissan future is HUGE concern. And I already own one car from dying brand....

[@w.miller7282]

The truth is Nissan isn’t going anywhere. If Mitsubishi has managed to survive, I believe Nissan can too.

[@johnhigh2187]

Didn't Nissan merge with Renault some years ago?

[@joshb2812]

24 seconds in and I’ve heard “jag-wire” and “knee-Shan”

[@jrawlz]

I purchased a MT Versa this year and my conclusion after six months of ownership is that the MT Versa is the most important vehicle being sold in the United States right now. Get one while you still can.

[@LWVH81]

Obviously, Nissan bored their customers too.

[@bruceh9105]

Bring back the Datsun nameplate.

[@asiimwedesignagedeux1252]

@@bruceh9105 Datsun 🇯🇵 can return with proper marketing & brand MGT only

[@bruceh9105]

It would generate some sales through Nostalgia. It may also attract new fans from the present generation who are unfamiliar.

[@asiimwedesignagedeux1252]

@bruceh9105 True. The tech-savvy youth who are alert will pay attention

[@dongeorge4037]

Yeah, the wife drives a Nissan and yes we have paid the dealership an outrageous price to replace a fairly low mileage transmission (apparently they're not "repairable). I'm not as angry against Nissan as I am against Chevy (had a Vega back in the early '70s and never again will I buy a Chevy) and that may be because I own a Datsun 240-Z, having put over 200,000 miles on it. Still love the car. But it's a Datsun, not a Nissan.

[@Mr11ESSE111]

many companies are in shit because of EV garbage productions where they must produce 10% EVs of all cars or something like that and they cannot sell that crap

[@williammiller9813]

If i had more disposable income, I would go with the z, or if I lived in a warmer area with better roads or got undercoating, I'd go with a gtr

[@RKabasaC]

Dah!! I don’t need a second mortgage to drive!! They can let them rust on the lot!! This is for all dealerships!!!

[@sameftek9799]

After 1999, Nissan's quality dropped. My 1999 Maxima was a solid car. I wish I had never sold it.

[@brokeboy87]

Back then Nissan had some amazing products I was excited about, like the Nissan Z, GT-R and the skyline

[@cb5110]

You can thank Ghosn for that. Ghosn was one of the worst thing to happen to Nissan.

[@gleanerman2195]

Our 2018 Maxima Platinum was a great car, the only Nissan I would even consider.

[@JABoyle3875]

Odd… this was posted on the day that I was signing for a 2024 Nissan Ariya in a dealership where I saw at least another dozen cars being purchased or at least while I was there. Gotta love click whoring.

[@markmccormack1796]

I guess eventually, companies pay for terrible products. How many decades did it take to catch up with Nissan ?

[@GenieWizardry]

I think Nissan has always been too safe, they had an Edge with Nissan Leaf but didn't choose too develop their EVs & ingenunity.

[@DanielCid-r8b]

The Nissan GTR is still the kind of Japan.

[@iwishpeoplecaredagain]

Lower car and truck prices they're too high

[@NEXCUSX]

Boring cars the Nissan GT-R R34 would like to have a word with you. Granted nowadays they have boring cars but back in the 90s and early 2000s they had great tuner cars.

[@DPM-dp9on]

Their truck line is pretty solid, but the name kills them.

[@netomartinez1512]

Nissan is the only old school brand with out be (no small engine with turbo)

[@marksayampanathan6517]

Good meat in the analysis. The French association was it’s albatross.

[@rbejva]

I had a 2013 Pathfinder. Nice cabin. Very dull to drive. Air conditioning broke every 60,000k. By 135k km it was really beginning to fall apart. Suffice it to say, I didn’t buy a new Nissan. So much happier with my Volvo.

[@haroldb1856]

Nissan scored a coup making Brie Larson their spokesperson, giving the brand a critical boost in feminist street cred.

[@mauriceldisgreecanadahaspr9560]

NISSAN GREAT GTR NISSAN MAXIMA AND INFINITY Q45 M45 G35 GREAT CARS😮😮😮

[@vicburt6001]

They cvt everything and they are total garbage. I've seen 6 failures from my own customers.

[@cb5110]

No, previously they did CVT most things, some of the newer Nissan are 9 speed automatic.

[@telman5221]

i just bought one, there was a line up

[@eggertakerlie7320]

I wouldn't say that they are "loosing their race for EVs and hybrids", they have been selling a lot of Leafs and it seems like the EV race is bringing down the giant of car manufacturing.

[@DerekJamesLynn]

Once a really good car I’ve owned 240z 260z 280z 280zx and 300zx all really good cars . Nowadays I wouldn’t touch one

[@Corvette-ZR1]

They should partner up with Subaru and use their platforms and ditch their own FWD platform and focus on their RWD platform for Infiniti and some Nissan models like the Pathfinder and a 2+2 seater Z, and partner with Isuzu for commercial trucking, Kawasaki for their motorcycle and steel business. Mitsubishi should be sold to Honda as an entry-level brand on the Honda FWD platform, and Honda should become a premium SH-AWD brand with some body on frame models like the Passport and Ridgeline that can shared with some Mitsubishi suvs. Acura should switch to an RWD platform to compete with Genesis.

[@LicPlate8VPL158]

chillin in my 23 rogue with no issues at all. meanwhile my crosstrek got lemon lawed earlier this year

[@desertraider8628]

How often you do oil changes ,how many miles ?

[@craigorlikowski2507]

😂 its 1 year old. I hope so.

[@LicPlate8VPL158]

@desertraider8628 I did oil changes every 4k miles on the Crosstrek. For my rogue I'm now doing it every 5k. I average about 10k miles a year

[@andrewsarchus4238]

Great channel and video. Note you don't need to say "over exaggerate" - just "exaggerate" is enough. Just like the new habit of saying "double check" is redundant and annoying - just "check" is sufficient. These new empty phrase doublings are tautologies - meaningless and circular. Love and peace!

[@mabogangstar]

They don't sell car that works properly and cheap to buy

[@darylb5564]

Renault did for Nissan what fiat did for Jeep…

[@uwiwithanuzi]

JACO transmissions are junk. Hopefully, now that Renault has mostly sold off their stake in the company, Nissan will return to the quality of the '90s.

[@UHaulTV]

Honda being approached

[@bassw1758]

Nissan going to move a lot of Rough's and kick in 25, they are priced very competivly I likes Nissan, dollar for dollar with a couple minor tweaks under the hood, they are fast.

[@gregvanpaassen]

For me boring and old is part of the appeal of Nissan. Other brands are software on wheels. Nissans feel ... predictable. Yes the JATCO CVTs were atrocious and it took Nissan far too long to do anything about them. If you avoid those CVTs, do the servicing, and don't overstress the vehicles, Nissans are fine. Bad by Japanese standards maybe, but good by European or American.

[@eriveragt]

Jag Wire

[@novastorm]

It's a very hard word to pronounce lol.

[@nodozepills]

Jag You Are

[@dmimcg]

I love my new Nissan. It runs great with the $300 nitrogen in the tires and I only have 7 years of payments at $799 a month. Life is good in Bidense America. And that CVT transmission- It's as good as Kamalas laugh.

[@ericblust5923]

Nissan, boring, shitty transmission... Why did they use a cvt, nobody wants a used Nissan..

[@joeshmooo5327]

Your not wrong.

[@cprtrain]

Terrible quality.

[@mikehill3804]

Bye,bye Datsun!

[@ronernst3991]

The only people I see driving Nissan vehicles in the Dearborn Michigan area are Muslims. I see a lot of Nissan's.

[@dornie_donko]

All planned

[@robertallan4489]

Sorry Aubrey but there is really nothing new that you've reported in this video. All of this has been widely known for a long time. Maybe you can follow up with something more insightful about who may be a Nissan suitor for a merger.

[@SamThredder]

JAGWIRE? WTF?

[@johnniegonzalez6940]

CVT Junk

[@jd218]

I have an Infeniti Qx50 325 HP hardly boring the same engine as the maxima and 370 z I had a Titan king cab for over 12 years The truck sounded and ran great again hardly boring.

[@magstheonlyone]

Enter some Chinese investor

[@torreyance2468]

nothing new. Other car makes will buy the brand. Just like they have done with american brands. puts a going out of business image XD lol.