Redesigning Your Logos! (Interesting results) 🔥 Ep1

[@willpatersondesign]

Hope you guys enjoyed the video! If you did remember to subscribe!

[@salman9975]

Hi, salam from Malaysia

[@mjmuftah271]

Always great 👍 value and content .. How can I join Reddit... ? I find it 😎

[@zdbra]

I have to say, I feel the original designs are better on these lot.... the flame on your Spice doesn't look right, the orange shape is lost in the second logo and the Vault logo looks like it's for a security system. IMO the last logo was already perfectly fitting for a street wear brand and the letters 'V' & 'A' almost act as arrows pointing up and down showing it's a parkour/freerunning type brand.

[@ChrisCiliberto]

More please!

[@Timmax95]

The original „g“ looks more groovy than the redesigned sharp „g“.

[@jfosterdesigns]

Agreed

[@xyler9284]

He’s good but not an expert in my opinion, I understand his overuse of principles but sometimes you need to break the rules

[@MasterOfNone7777]

@@xyler9284 I feel that too, a logo doesn’t need to say what a company does in my opinion. The Vault logo is great, you feel the streetwear vibe. The version of his Vault logo doesn't make sense to me, it look like a lock company.

[@kyledc4105]

Agreed, I don’t read g in his rendition also

[@ArthurMac15]

I didnt really see an upgrade to many of the logos he did lmao 😖 Think I'm gna end up unsubscribing: the past few videos I've watched have been much the same - I feel he's not really improving on stuff🤧

[@m7md6aha44]

I feel like the original "groovy" looks better, because it looks like an orange, while yours is kinda hard to understand, but considering that you did all that in maybe 5 minutes is just unbelievable🔥

[@ssougnez]

Besides, the new logo is just a copy of the new Logitech one (I'm sure it's not done on purpose but the conclusion is the same :^p)

[@xyler9284]

Starting with something is easier than starting with nothing, I would say the minimal effort and overuse of design principles limits his view on good design

[@harryfowler1917]

@smuh there’s hundreds of g’s like this around nowadays. I don’t think this is original in the slightest and just copying hackneyed trends without actually creating something slightly more relevant.

[@roberthalbach1461]

Nice video, good critiques! Although I'm not too sure about the vault logo. You said that it was meant to be a street wear brand, that brings the idea close that "vault" should not mean "safe" but rather "leap" or "jump". And in that scenario I'd actually prefer the OG version because the "VA" could be seen as directional indicators. To think this further it even follows the motion path of a jumping person: first down into the knees - then up. Keep it up 💯

[@willpatersondesign]

Good point!

[@chrishaugh1655]

You're missing the part where VA looks way too similar to another brand, that is extremely popular in the street wear atmosphere. RVCA.

[@Bbart77]

I do have to say that I personally don't like either of redesigns completely. Yeah, the typography is better and fonts all in all look cleaner but my biggest problems are with the communication aspects of it. Spice looks like a candle company, groovy orange is neither an orange, nor groovy, and vault is generic to the bone. Think the keyhole is like the first idea a standard brand manager who has no idea about graphic design comes up with and sticks to it no matter what - not saying that's a bad thing, but the original logo had a bit bolder stance and didn't fall into the boomer category. Anywho, love your content, there is no perfect designs, and a bit of criticism has to be involved or we all become super inflated ego maniacs. Cheers!

[@willpatersondesign]

[@hristijanjaneski3986]

Hello, I'm designer for VAULT logo and for streetwear better stands my version, because it's more minimal and easier to scale. Also I like your idea of fhe keyhole in "A". Thanks for your redesign love your work Will. Maybe in future you will like to make design 1v1 with me on same brief and ask your subscribers which one is better without them knowing who designed the logos.

[@imtiazbashir6902]

This is an amazing idea 💡

[@b.morosov1182]

Hey man you done well, I also prefer yours and think it is more suitable for a streetwear brand

[@LotusKay36]

This is a good point, I think Will is not refining the designs based on any real context. He is looking at the name is playing off of it. I liked the Spice logo he did but preferred your Vault logo over his. It just looks cleaner and for the context of a clothing brand works better for that reason.

[@mucahidaslan158]

I like your VAULT logo more than his, yours was more suited for an streetwear brand

[@sayididit2930]

I think you're original VAULT logo was better, but I would stick the keyhole in the center of the U (maybe stretch it a bit to make it fit?)

[@StijnHommes]

I feel you possibly misinterpreted Vault. When I heard streetwear, my first thought was freerunning and vaulting over something (in which case the V and A arrows make perfect sense.

[@JaredHardwick]

I think this is more of an issue in the naming of the brand rather than the interpretation of the logo. When you're naming a company, you have to consider all of the interpretations so as to not confuse the end user. Confusion is a brands worst nightmare. Confusion causes friction, and friction causes lack of connection.

[@Kylie-ry5ff]

My thoughts exactly. The original was way better.

[@srl0003]

I liked the first version better

[@willpatersondesign]

I probably did ha. Good fun 5 minute redesign :)

[@StijnHommes]

@@willpatersondesign Well, it's still a good idea for some other brand...

[@albertovillalobos8055]

Groovy Orange - Ultra minimal while making the G and orange integrate in the logo. Apparently that was too much so I'm going to make a plain geometric G that's better. (Also practically the same "g" as Logitech uses) VAULT - A bit too minimalist and should integrate more to make it appear interesting. Making some connections to a literal vault kinda forgetting that it is a clothing brand. I still like your videos and the advise you give. I feel like it really helps people that might be stuck in their designs, but stick to your preferences. Yeah every logo can be changed and altered, and you do respect the designer's work, but if it fits all of the things you like then there's no need to change it. Saying this is a good logo and I wouldn't change anything speaks a lot more as a professional KNOWING a design fulfills what it's suppose to do. Verses not seeing that and changing it anyways because you feel like you could do better. Hope you see this a constructed criticism, keep up the dream.

[@bdwilcox]

Yeah, I noticed that trademark Logitech 'g' immediately. Can't say he blatantly copied it...he may have seen it at one point and the shape of it stick in his head as a pleasant shape. That's happened to me before.

[@aarond9563]

I think what this is missing is context. This isn't baad if we're talking about graphic design principles alone, but I think if we're talking about commercial logo making then I don't think it's hitting the right markers. The groovy orange logo although an improvement in terms of readability is anything but groovy. Imo it's much too geometric and stark. As for VAULT, if it's a streetwear brand I feel like they're probably referencing vault as in the skateboarding term rather than a place to store money. But even if they're not I think what this series is missing is context in terms of what the company is and what is stands for. Someone who I feel like did this really well was Zimri Mayfield back in the day. He had people send in briefs about the company and using that explanation he would redesign their logo. It was about graphic design principles, but even moreso it was about brand imaging and marketing.

[@willpatersondesign]

Yeah these had no context. Wanted to make a video showing how you could achieve different styles. Next time I'll get context

[@JH-sp1jh]

I feel like the groovy orange logo could generally have gone into a more groovy type and icon/ 70s direction instead of minimalism. But i still feel like your redesign could work for that if you rounded out the corners :) Great video!

[@moshemilstein164]

The original orange logo was supposed to look like an orange. The updated one looks like a cartoon bomb.

[@samreimer1087]

The g from #2 is the Logitech g 😬

[@user-wk8vo4ju7o]

In spice logo, you could've used an "i" of smaller case and bring that flame in line with the text so it looks more cohesive, the flame looks like it's not part of the logo... I really like the groove orange logo 👍

[@LotusKay36]

Yeah I was thinking the same thing, a capital I wouldn’t have the dot or in this case flame symbol but a lower case i would and that’d have been the way to go I think.

[@Hebe73]

When I saw the second logo, it was reminding me of a company here in Poland. I checked and it looks very similar. Brand is Goodie

[@gamify4228]

This channel has really inspired me to take the graphic design route and I’m going to college next year to do a graphic design course and hope to get into a graphic design field of work

[@ev6ry]

Me too 👀

[@gamify4228]

@@ev6ry good luck

[@DanielCoto93]

Love this new series!!

[@nils_b]

I think the vault-logo was good as the original. I mean if it's a streetbrand I don't really see what it has to do with locks except the actual word. Sorry but it is just confusing.

[@liftabrush3519]

This video's gonna be a treat!

[@grazinabockute6456]

The fact that you created these in bare minutes is absolutely amazing. 🔥Yet, I'm a bit bothered by the usage of a lock as a negative space for the "Vault" logo while in the "spice logo" for some reason, you said it was not the best to use the flame in the the P - it's the same prinicpal and the I does look like a candle in the new "spice logo.. Also, if one zooms out the new "vault" logo same happens (disappears) as does the OG spice logo.. So just a little bit confused there and would appreciate your elaborated thoughts here. Nevertheless, great content, I still learn so much from these!

[@willpatersondesign]

Thanks! The difference in my mind (within those few minutes) between the P and and A is the colour of type. If it has more colour (positive space) and if it's balanced it would work better - so the A kind of worked well for the lock. :) Hope that answers your question and thanks for watching

[@sammoor1316]

Love this new series! That treatment of Spice is 🔥

[@mwavision]

I really dig the groove one, Spice could work also with just the icon a little bit bigger so you can use just the icon in different colors in bottles with different spicies, Vault I disagree, because is a streetwear brand it works way more in this abstract v upwards type of logo, it's not about preference, I think it speaks way more as a street brand logo and would looked absolutely amazing on some clothing photos. Though this is just my opinion, please let me know what you think.

[@LockedInNOW]

Love how Us Graphic Designers have different ideas and perspectives 💕 !

[@robertdufour2456]

Wonderful! An 11 minute master class! Thank you for taking the time to share your talent!

[@JoshGmit]

My brain overcomplicates stuff so easily. It looks so easy when you do it^^

[@ahmad1xa]

I liked the enhancement for first two, but differently I am totally disagree in the VAULT logo redesign, the new logo has been seen a-lot, the small shape in the over size font is lose-lose strategy in designing logos, to be honest always try to avoid using the extra bold font unless you have a readable letters in smaller size such like H, L, T and in general any shape of letter which only have a square shape. Thank you WillP. I am a old fan and like your content from the start of your career in KZbin.

[@ahmad1xa]

Loool, I just noticed after writing the comment that is my logo here is a an extra bold, and all has been done in square shape, this is will help you understand my point, as my logo if you see my comment from a Phone you can understand how is extra bold works just fine in sharp/square shapes.

[@evelynjosie688]

Spice: 10/10 Groovy Orange: 4/10 (original was better) Vault: 3/10 (Too junky and asymmetrical)

[@JessyFerrari]

though his Spice version is really good, better font and all, the original is more original, less obvious.

[@evelynjosie688]

@@JessyFerrari I dig symmetry and I kinda like his "I". Maybe a tiki torch shaped 'I' would've looked better, but this is good too.

[@JessyFerrari]

@@evelynjosie688 I do like it too. And his design is quite good. I just thought the original placement of the torch was more creative. Plus he criticized it, and then did something very similar for the other logo.

[@rohanranjan616]

I enjoyed it 👌 , really helpful ❤️. Keep growing 🔥

[@willpatersondesign]

Glad to hear that

[@bisdakaraokeatbp]

I love the negative space application in logos. Great work!

[@willpatersondesign]

Glad you like them!

[@hakeemnazeem1204]

With the Vault, you could have stayed with original V and A and use the keyhole to reshape the inside of U. That would be more clean and nice I think…

[@abdulwaheedkhatri4638]

Were you using corel draw or inkscape?

[@SomeKindaDog]

I wonder if you can do the same but with KZbin profile pictures

[@David-hk4yc]

Really like the vault logo. Nice work 💪

[@manuelfarcas1023]

Great ideas; thank you so much for your videos!

[@IONI_NOV]

6:04 it looks like a bomb Will

[@a16traceur]

Super interesting series. Creating good, dynamic and timeless logos is a really challenging. Thanks. I learn a lot.

[@TheCrunkyBaby]

Your re-design of 'Groovy Orange' was very similar to Gousto's logo.

[@evgeniygolyaka4554]

Nice bro as always! Dopeness! Helpful videos!

[@willpatersondesign]

Happy to help!

[@ChaossX77]

Good stuff. Just not seeing an orange in your redesign with the rectangle on the top. Also sorry for commenting on so many of your videos. Just found the channel and have been binging your videos for a couple of days now. Lol

[@crystalwilson3777]

yeah, it was good...good tips for beginners. WHAT SOFTWARE DO YOUUSE?? I'm not a total beginner...I've been doing graphic design for years...the old school flyers, business cards etc mostly using canva, and trying my hand at landing pages, and websites using wix. But now I'm wanting to expand more towards real logo creation, and brand design...making it my career ....possibly acquiring some 'Real' serious clients in the near future. Thanks for any advice you can give. you're videos are teaching me a lot of valuable info that's helping change my perceptions and ideas....THANK YOU!

[@MrBanegasgaleas]

Your designing skills are sick👌🏻

[@willpatersondesign]

Thanks :P

[@harrymcnamara2684]

The ‘G’ is clean, but it’s literally the Gousto logo haha

[@EmilAllard]

Logitech has a very similar G treatment too

[@dannyr2976]

Thought the same!

[@azaliakhizar8503]

Hello sir Which app is used to design logos?

[@ambientlotus]

Hey! You use Adobe Illustrator, right?

[@federicoaguilar7610]

Is that G redesign the same as the "gofit" logo you critiqued once? What was first?

[@electroforp]

@5:47 ...isn't that Gusto's logo? D:

[@Ty-vk8pb]

Love the spice redesign! Simple change but effective

[@amandartworks459]

Hey, Will! I like your redesigns, and I did my own versions. How could I share? About the SPICE logo, I thought exactly what you did before you even did it

[@willpatersondesign]

Post them on Reddit :D

[@ayopriede632]

Do you know that you don’t have to outline text manually with pentool? There is option to expand text into a shape with 2 clicks.

[@blackifiok]

I remember when Instagram redesigned their logo in 2016. A lot of designers had something to say. It was criticized by a lot of pro & amateur designers. We eventually got used to it because it was a perfect redesign, still works, still functional & will always be. Don't feel bad about having your logo criticized, it's only a different opinion. You have no idea how many billboards & Street signs i redesign in my head every time i go out 😂

[@taicustomkicks]

Need more of these🙌

[@willpatersondesign]

And more you shall get :)

[@azaliakhizar8503]

Can we design logos on mobile phone? If we can then on which app??? guide please

[@brettricheatwork]

Hey Will! Do you have any thoughts on the new Facebook (now Meta) logo?

[@willpatersondesign]

I'll make a video about it :)

[@bot-vs5pp]

Whats that first font?

[@nafimulabir]

I'm sure it's just me, but Will's redesigned groovy orange G looks more like a bikini than a G.

[@bsrwashere]

Hey Will👋🏼

[@willpatersondesign]

Hey :)

[@designerlab7822]

Second design is present on Google.

[@Aman1984]

groovy orange resembles a lot logitech logo.

[@willpatersondesign]

It does! :)

[@fegfx]

the groovy orange lokks great but looks like the G grom logitech! well still nice work

[@ElusivePhantom]

The g that he made is actually from a previous logo design from a redditor that Will must have subconsciously copied. Check out Will Paterson’s video on Feb 5, 2021 and notice how the g logos are the exact same.

[@roll3y]

Love your content dude!

[@willpatersondesign]

I appreciate that!

[@alann0109]

The groovy original one looks better to me, if u flip it up side down, it makes an orange with a leaf above, so the only thing I would change is the color of the “leaf” to neon lime green, to make it stands out, increase the contrast, and people will see it as it’s made of 2 components (o and g), also make it more leafy

[@alann0109]

Vault one as well, it’s a casual street wear, the original suits better, your redesign is making it more like a lock or safe store

[@knightly2473]

i love to see others graphic designer showing how they creating their creativity. in this part, will..

[@oppositeday9020]

The spice logo would be awesome if you dipped a curve down into the i and out the flame in it

[@alyssarigters9554]

I think the vault logo is something a graphic design student would make 😭

[@Mania26]

Your accent makes me want to drink tea with you at 5 o'clock.

[@willpatersondesign]

:')

[@SimplethingsOfficial]

See I’d have put the flame in place of the C 🤔 🌶

[@FelixVanGucht]

Shouldnt putten the lock into the U, it would be more symmetrical, also as you did mention the minimal VA look good, wouldve been worth exploring.

[@iamalexwolf]

I wasn’t a fan if thus episode. I actually find the new g harder to read and too pointy. I think the flame stands out too much on top. If vault is a clothing brand then the first logo looks more high end while the other one looks trashy for clothing, it looks more for a game, escape room, password manager, etc.

[@rocheuro]

to be honest I like both, sure I always enjoyed using bold fonts but I like the original ones too. The Vault font I preffer the original thickness althou your idea was great too. Great work WIll, Always pleased to watch your vids! greets!

[@dannyr2976]

Honest opinion I did prefer the redesigns for 'Spice', especially with the flame placement (and you chose to use font Gotham so YEEEAAAAAAHHH!!) and 'Groovy Orange' (which did make me think of 'Gousto'). The 'Vault' redesign I liked both (as mentioned the 'VA' works really well on the original) liked what was done with the keyhole (maybe a version with the keyhole full size within the 'A' with the middle part missing could be an option?). Grand vid, Will!

[@willpatersondesign]

:D

[@unaigzsg]

I like all of the originals better

[@FranciscoBorgesDesigner]

"Stay away from the cliché!" and then...VAULT > key hole! 😅 For streetwear, the original is better. Keep on!

[@ankitsatsangi7113]

How do I submit my logo to see what idea you come up with?

[@adesbaseg]

Capital «I» is not, as you see, a dot above a vertical line. So no, it does not make more sense to put the flame there. However, it looks better.

[@willpatersondesign]

It does make sense - ha.

[@BradK02]

What I learned is that art is subjective, creativity is subjective. It's great to follow design principles. But in this case the originals were fine. Cos for spice I immediately thought candle. And the vault keyhole trick was neat but I went straight to locksmith. I just prefer the orignal Orange. 😁.

[@emanuelthecreator6164]

the groovy orange logo looks like the swiss shoe company "on"

[@Leo-zq5lw]

Yes but the g icon already exist on the internet🤔🤔

[@mvmnt.]

5:50 and there you go... the Gousto logo?

[@willpatersondesign]

lol, a lot of people within the comments seem to assume that I have to know every single logo that's ever been made. To me, it looked more like the Logitech logo. I didn't even know who Gousto were. Thanks for watching.

[@orangbiasa728]

you can put the flame on the c actually

[@raisulshishir2679]

12 string guitar?

[@luphlores]

Hey Will. I wonder if I do a logo with any typography, it means I didn't created the logo and I can't sell it? How does it work?

[@SarahMaier101]

What do you mean you can't sell it? You should get a client first then create a logo based on their brief, and if that means just a type logo using a font, then that's that.

[@Arek.Arkadiusz]

10:05 I mean just look at the side-by-side comparison. The all look like the same logo.:)

[@kozmozYT]

I kinda like the original “ VAULT “ one more

[@roxana172]

For me, all three before logos we're better. Spice with the little icon looks so much more cleaner and elevated then the I placement, which is more at hand. The second one was a bit too stiff and the third was really misinterpreted.

[@AndereRickert]

Ohh my god, the beginning of this video: "Okayy let's go" is a viral video in the Netherlands 😂😂 with a dad and a kid controlling a miniature fair and talking through the microphone. If you search for: "okay let's go" or maybe add "dumpert", you'll find it 😂

[@willpatersondesign]

I've seen it, I quote it way too much haha

[@ObscenumLoL]

Idk, the only one that got a little better was the first one... And the thing that made it look better was the font, not the flame above the "I"...

[@mohsenalizadeh1518]

very creative indeed.

[@willpatersondesign]

Thank you! :D

[@ev6ry]

The original vault stands out better and speaks “ elegant” imo

[@skazmacustomapparel2295]

The orange logomark looks a bit too close to the Logitech logo.

[@zumbidoagudo]

WILL You are amazing XD Brazilian here! Come to Brazil

[@MM_Sheehan]

The logo for SPICE should have had the flame as the "C".

[@MM_Sheehan]

Maybe make the "I" a matchstick...

[@jimmi1156]

I like the original “VAULT” a little better. Feel like the keyhole just ain’t it

[@glitchstudios9252]

23rd Comment! Also, will sir, if you do an episode 2 of this is there a chance you could redesign my logo? Great video btw, i loved the vault redesign!

[@Muzza]

The “g” in the second logo is just the “Guosto” logo

[@derciotomasferreira6668]

How! U rock!!

[@tglzr]

everything's connected.

[@rizkyfirmansyah7]

your spice and vault redesign is not an upgrade, what you are doing is just showing other options than what the first designer did.

[@dhairyasoni7467]

Doesn't groovy look like gofit logo you posted 9 months ago?

[@arthur.b.hill2]

That's why I came back to this video! I was like "wait, I've seen that before!"

[@dhairyasoni7467]

@@arthur.b.hill2 maybe will is giving some example

[@tax506]

Only one I liked the first one better on was vault

[@rasmusjuhlin2171]

Caleb coopers long lost brother