Social Media Influencers and Non-Traditional Marketing: Legal Pitfalls and Loopholes

[@Soulcatcher30]

Back in the day we used to call them shills.

[@Fruitysfaction]

and we used to say "the cost of shilling is your reputation"

[@Littlefighter1911]

Have you heard of Raid Shadow Legends?

[@신-r2r]

On the bright side the internet historian ads from raid are amazing :3

[@Lunareon]

Great talk on the legal aspects of using influencers in marketing your product. I feel like the situation has improved somewhat from 2018, but there is definitely still ignorance and shadiness going on. Thank you for providing a simple and clear guide for doing it right.

[@JamesBond007Nejc]

I rate this 10/10. I saw that loophole in games where they only ask you for review when you're losing. GG.

[@georgehall7749]

Wonderful Talk

[@Littlefighter1911]

24:16 I can't find the spelling mistake in PewDiePie's description, but I can find it here.

[@Helgrind44]

What if my grandmother is Drake

[@taguetrash]

When your presentation is about "legal loopholes" I think something's fundamentally wrong with your marketing team. The rundown on disclosure expectations is useful but the interest in finding loopholes is just inherently shady. Long story short, if you have to find sneaky ways to violate the spirit of consumer protection law without violating their explicit wording, you're probably doing something unethical.

[@sto-humanfriendly]

Loopholes aren't bad. Loopholes are like writing off expenses. If loopholes are inherently unethical, then the law must be inherently benevolent.

[@gamongames]

Using law as absolute moral compass has always worked so well throughout history, right

[@taguetrash]

@@gamongames the law may not be a moral compass, but finding loopholes in laws intended to protect consumers from questionable marketing practices is inherently questionable.

[@moertel2237]

I can't help but wonder if you actually watched the talk. It's not actually about loopholes, in my opinion. Instead, it's giving helpful advice on how to *not* accidentally deceive your users and it's offering clear alternatives that make sure your users know exactly what's going on, at all times. Take the example of prompting users to rate your app. The presenter is laying out clearly that prompting the user for a star rating inside the app, and only redirecting the 5-star responses to the app store while silently dismissing the lower-star ratings, is bad and the presenter offers alternative options that are in your best interest but are not messing with your users. I haven't found anything unethical in this talk but of course your mileage may vary. Its title is probably not ideal.

[@taguetrash]

@@moertel2237 I agree that the content is less questionable than the name does suggest, but I believe "ok, what's the closest we can get to not disclosing so that most of our customers literally won't notice, without breaking the law?" isn't particularly ethical either.

[@marioaugusto1543]

Very good talk .

[@gloriosatierra]

I don’t care about Lord Sauron. 🤝

[@tatianatub]

should have called this talk lets get shady

[@brandonlincoln778]

your teaching false advertisement ... finding loopholes is a redflag

[@ProdbyHway]

I just want faze rug to market my games when it comes to it cause we come from the same Community #MIRAMESA

[@nexovec]

6:43 Why is my brain screaming "Epic Games?"

[@AbstractType1]

More like Raid Shadow Legends....

[@JamesBond007Nejc]

Because you're Volvo fanboy and are mad cuz games are now on differnet launcher