David Adcock on Attracting Audiences to Your New Music | Co.Lab

Getting heard requires tapping into your audience and yourself. But David Adcock, who works on the marketing team at Red Light Management, knows that there are a lot of distractions that can pull attention away from your core audience. He guides us through finding the right approach to helping you stand out as an artist, and how leaning into your identity gives listeners a reason to really care.
Co.Lab is an event and video series for working artists to meet their peers, get advice, and workshop their careers with the best in the business. Hosted and presented by Spotify for Artists. To learn more, visit co.lab.events/.
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[@FiveFilo]

The way David explained about the Lana "Ghetto Sinatra" thing really got me thinking. Great example

[@LoversinPH]

The audience looked confused af. Great presentation 👏

[@officialmycool2286]

Super insightful and really helped with my latest release :) Loving the Co.Lab lectures, I'd say its almost essential for all independent artists to binge.

[@MrSebastianBlake]

Wow this is probably the most profound music marketing that I’ve ever seen thanks a lot for this David

[@JessicaMedinaMusic]

Saw this 2 years ago and amazing how each time you watch you discover more jewels or things hit differently

[@houseofgraceworship]

Great info! Thank you guys for putting these events together. Looking forward to the next one here in Los Angeles.

[@guitarlancer]

Nice! Grateful to have an audience on Spotify! Thank you! Everyone love beautiful guitar music! I do it all! Crushin It All the time!

[@selo4485]

Why are those videos so underrated?

[@charsanpedro1437]

This is fantastic! David is a legend.

[@officialkngfst]

Taking notes like that person n the crowd 😏✍🏽📝

[@aramissilvereke]

Great information here! Many thanks!

[@ACharlesmusic]

Such great insight. Thank you

[@adiyacobi9023]

Super interesting! Thank you. I wanted to ask you regarding what you said about knowing your audience. I'm a singer and a songwriter and I'm currently recording my songs. My team and I will release them in the next few months. How can I know exactly who is my audience right now? I mean I know what is my genre, I know what I write about. Besides knowing myself and what I'm bringing, what would you recommend me to do now or later, when the songs are out, for me to know better my audience, what they like in order to add more value to their lives? Thank you and hope you are well in this challenging period. Adi

[@soulrolledfox]

Same problem here :( Did you find your audience?

[@RodCissan]

Good stuff! thanks!!!

[@dafingaz]

Awesome!

[@sprinterharris]

GEMS !

[@ChickyChac]

who else saw that girl with ponytail in the brick wall in the background behind David

[@ZtikMan]

@thezkills brought me here

[@MarySultanaCantautrice]

Ciao

[@lbsickning]

thank you... check out LB~Sickning on spotify

[@jamsheedmaster]

Background music is really annoying and problematic for those with hearing difficulties. Please stop using it.