Stop Being Too Smart! 7 Reasons You're Losing Sales with Khalil Guliwala

Marketing copy and design has gotten incredibly complex, losing sight of the end-user. Example? Left-aligned copy beats Center-aligned copy in reading tests, yet a need to appear ""cool"" pushes copy into a center-aligned layout. Same for white text on a colored background (harder to read than black text on a colored background). Same for Call to Action buttons that don't start with ""Click here..."" The session will focus on 7 evidence-based design and copy changes that marketers need to adapt in the face of design and copy trends.
Chapters
0:00 - Introduction
6:24 - Text alignment
8:38 - Poor Contrast
10:11 - Significance of Clear Call to Action Buttons
11:17 - The Role of Mobile Optimization in Sales
12:32 - The Effect of Font Choice on Reading Speed
13:40 - Stock photography
15:28 - Using one font