Is the Watch Industry Dying? Can Rolex Increase Production? (Q&A)

[@steve337]

Walked into a Rolex AD recently. The guy looked up and said “we don’t have anything.” Then he looked back down at his phone. So why would I drop $10K+ there with that kind of greeting?

[@wildernessofzinn17]

Were you standing as you approached the AD guy?. There's your problem!....you are expected to crawl on your hands and knees, and never look them in the eye. Seriously, though, why are these ADs even open then, and why is that guy even there...being paid, I presume?. That sort of snooty elitism needs to be brought down a notch. I'd like to see Rolex either lose billions or go the F under, but sadly, they're so much of a status symbol they know that they can exhibit that sort of nose-in-the-air attitude. I've heard that Patek is even worse. The more exclusive, the snootier and snobbier.

[@onlythebest3311]

I wish AD did that and saved me time. For me they wasted hour of my time with bs lecture, form filling etc…just to get on a fake waitlist, that was 1 year ago never heard anything not even a followup.

[@fj7509]

I’m totally cool with that. It means less people like the brand and the waitlist gets shorter so I can get mine faster!

[@JamesHecto]

Steve, could not agree with you more. Vowed NEVER to cross the door of a Rolex Boutique again,... PS - Went ¼ mile down the hill, and a Rolex AD restored my faith in the watch collecting hobby that I am an "addict" of. :)

[@danpham6550]

Stupid Rolex AD

[@danielpowers2413]

Went to Goldsmiths in Dublin recently and asked about a stainless Patek Nautilus in the case. The Patek salesperson couldn’t tell me about the movement or waterproof rating, nothing. And I wasn’t allowed to hold the watch, of course. Really high quality experience :(

[@nothere603]

We’re just done with the stupid AD games

[@fuad-topic5155]

I’m not, I am so excited to buy my first Rolex

[@explosev6513]

@@fuad-topic5155so you’d like to play their game of buying multiple watches to get on a Rolex waitlist?

[@fuad-topic5155]

@@explosev6513 No, I’d just get on a waitlist for a Submariner. It’s way easier to get it now in comparison to previous years.

[@waynemoore9951]

Also done with unjustifiable price increases, sometimes twice a year. Taking the piss out of us.

[@MattDapson]

@@fuad-topic5155We all felt that. It passes. I’ve owned all the models, but no longer care to encourage AD bullshit. Sold all but one.

[@Msgt_Slim]

I'm 58 years old and got into watches when my grandmother gave me a Timex Marlin for my 7th birthday. I've seen some crazy things in the industry over that time. Many hits, but many misses as well. I spent 27 years in the military and developed a love for aviation, field, and dive tool watches. Since retiring from active duty I've really been interested in mid century vintage watches and have added many of them to my collection in the last 10 years. And, by the way, I still have that original Timex Marlin from my 7th birthday. Still runs and I occasionally wear it to family functions.

[@gavinwhite9743]

My first watch was a timex from my gran, when I was 6, which I still own, but it unfortunately no longer runs, and no one is willing to service it. My dad bought me a gold Longines for my 18th, and for my 50th gifted me an Omega Speedmaster. I don’t have lots of watches, I ran a citizen eco drive for about 15 years before swapping out for a Rolex sub 14060m, which I still wear as my daily. I love that you started with a Timex from your grandmother too !

[@jeffreywaldner1504]

A watch has a story, an expression of the wearer (the memory of a loved one, a special event, or experience, etc. ), it is an opportunity to connect with someone. "I like your watch" the story and connection may follow. For that Timex, definitely yes, a Rolex, maybe less so. Giving a watch to a loved one says “The most precious thing I can give you is time”.

[@AG-en5y]

post a pic of it pls

[@Bearded_Tattooed_Guy]

Well, if it keeps on ticking...

[@SkyTurnsPurplePhotography]

I once knew a guy named Marlon.

[@markdickerson3486]

Teddy - this video is a prime example as to why you are in many ways becoming the "voice of the enthusiast". Really love your takes personally and how you see the market, but, the thing that has made me an admirer of your journey more than anything is your take on the personal aspect of this hobby. The best line in this really good video was - "I don't care what anyone thinks of my watch collection." That is the bottom line for me - and you continue to hit the nail on the head week after week. Thanks Teddy!

[@TeddyBaldassarre]

Thank you for this comment and the support, Mark!

[@danlabow8218]

Great point

[@perfectdiver1]

absolutely agreed! probably worth pinning this comment😅

[@marcn8750]

@@TeddyBaldassarreHey Teddy, I’m really interested in neo-vintage watches. Those made from 1990-2010. Would love to see a video from you guys on it. Perhaps even a series? Best, Marc Singapore

[@jfunk26420]

Exactly!!

[@s2rox]

When I was 19, my gateway into watches was a seiko 5 for $100 while in college. When I had my first promotion at work, I got myself a Tissot PRX P80. Last year for my 25th birthday, I purchased the Speedmaster 3861 Hesalite as my first luxury watch. I definitely wouldn’t have gotten the Speedy if it wasn’t for the Seiko.

[@tyarnold4088]

I got into watches young because my uncle was a Rolex dealer. But most other young people I knew back in the 90s didn't know much about watches. Nice to see. Live healthy youngster. Lol.

[@ragetobe]

My first watch was also a Seiko, my daily is now a Rolex 41mm Sub or Pepsi GMT2, this day to day talk about value up and down is pointless, it’s just content for Teddy and that’s it. This video is pointless.

[@hfsfuz3168]

Kinda off topic but why the hesalite

[@ragetobe]

@@hfsfuz3168 Nostalgia.

[@s2rox]

@@hfsfuz3168 I just preferred the look of it over the sapphire version, and the fact that it was closer to the original

[@PietroCozziTinin]

Buying and selling watches and then not wearing them because of depreciation is just plain stupid.

[@craigfisher1937]

I guarantee you there will be 10s of thousands of high end watches that live in safes, their only purpose in life to be flipped on for profit like a stock.

[@ricoimf777]

@@craigfisher1937betcha

[@lebronjohnson6735]

Yes we are aware of that. It's still stupid from a watch enthusiast and macroeconomic POV. ​@@craigfisher1937

[@TheGreektrojan]

@@craigfisher1937 And I'd guarantee that like a few hundred might turn a profit that wasn't crushed by any other investment vehicle over the same period of time.

[@michaelfrock2473]

Same with cars too. Keeps the people who want to enjoy them from doing so.

[@Goxilla]

I got into watches during the pandemic. A video of someone repairing a broken Rolex Oyster Perpetual was the first time I was admiring the mechanics and design and also the skill of that guy repairing it. Since then lots of watch channels came up on my feed and Tissot launched the PRX which I loved right away. I bought it and couldn´t be happier. I also like the amount of micrbrands coming up lately

[@GCKteamKrispy]

What got me into watches is the watch repairing videos, as an engineer, I really love the cleverness of watchmakers who design movements. But, my first ever watch was: Casio A158, as also a geek and enjoyer of retro games and culture, I really love this watch for its retro look

[@shelby1kenobee510]

I’m 48. Got my first Seiko from my wife as a wedding gift 24 years ago. She just replaced it with a summer blue Omega Seamaster. Can’t wait to see what she gets me next.

[@minecraftsteve8554]

As someone between 18 and 25 years old the thing that got me into wristwatches was actually the Apple Watch. A few years ago I just got this urge to get myself a watch and I knew that I either wanted a fully mechanical classic watch or a well made modern smartwatch, and I actually went with the Apple Watch. I wore it for almost a year and enjoyed a lot of its features. However, there were also just a lot of drawbacks I started to notice with it. I got tired of charging it every 48 hours, and while there was a plethora of watch faces to design and chose between, they all lacked character and started to blend together for me. I was still drawn to mechanical watches with their more unique designs and movements that didn’t require them to be charged an hour every couple days. I got myself a nice Orient and haven’t put on my Apple Watch a single day since. In my opinion modern watch brands should do a better job at communicating to consumers what the advantages are with mechanical and quartz watches over the modern day trends of chargeable and advanced pieces of technology. To make them aware of the fact that sometimes the classic alternatives with their own features and distinct designs actually do provide people with advantages that are all too often overlooked nowadays.

[@TeddyBaldassarre]

Thank you for taking the time to write this. Well said!

[@90SecondWatch]

Valid. I think one thing watch enthusiasts could do better is watch how we talk to Apple watch owners. As much as I despise the smart watches they were, for millions of people, the first thing they ever wore on their wrist. That shouldn’t be looked at as a joke but rather an opportunity for the watch industry.

[@garysalisbury8949]

Yes, a whole generation grew up with the time on their phone, so weren't interested in watches. Smart watches changed that and got people putting things on their wrist again.

[@MrSloika]

The smart watch is going to be the death of both quartz watches and traditional mechanical watches. In 2023 the total dollar value of smart watches sold far exceeded the value of mechanical watches. The utility of a smart watch just can't be denied. The only reason mechanical watches still sell is because they are valued as jewelry over their utility. That's all about to change. The watch makers are now starting to produce 'hybrid' watches....watches that look like tradition mechanical watches but with smart watch functions. I'll bet dollars to donuts that Rolex will release a hybrid watch made of premium materials in the next 2-3 years. The other luxury brands will follow along. When that happens the value of traditional mechanical watches will drop like a stone. In the near future 'high end' mechanical watches made out of stainless will be begging for buyers at pennies on the dollar. Watches made out of precious metals will do better but only because of the value of the metal.

[@simonhodgetts6530]

A decent mechanical watch will win out over an Apple Watch any-day in my opinion. You carry your phone in your pocket, and can check emails and apps on that. A wallet will carry your bank cards. A decent timepiece on your wrist will tell you the time and date, and will look classier into the bargain. A mechanical watch will also outlast any smart watch, and chosen well, will never go out of fashion. I used to have an Orient - an unjustly overlooked and underestimated watchmaker in my opinion!

[@BennyLlama]

"The lume sends its regards" *smack* 😂

[@chriscon8463]

I really like having a watch with good lume! With lume, it’s nice to be able to 1) easily locate where my watch is on my nightstand when it’s dark; 2) see what time it is without having to hit a button.

[@max.loves.watches]

As someone who wakes up in the dark at 4am daily I'm the same. I really appreciate being able to quickly and groggily glance at the time. And it takes longer to get a read on it when the lume sucks 😄

[@jpdemer5]

That's why I'm determined to get a watch with tritium lume - probably a Marathon - something that's actually still lit at 4:00 AM.

[@MrMcGuy]

@@jpdemer5 I literally just bought a Marathon MSAR for this exact reason. When I'm out in the woods elk hunting I want to know what time it is without disturbing my sleep too much. Also must be robust and reliable. Can't wait to get it.

[@heatherscompletelackofchil6127]

​@@jpdemer5I have a tritium tube watch and I absolutely love it

[@DavidTurner-z9y]

Love your comment about individual watch collections. It really is a personal thing. Comments like these make you who are and explain your success.

[@drzaius844]

I wake up at 4am for work (construction), and I really like lume to be able to check time when I wake up randomly to see how much time I have, or as a double check on my alarm. Lume is king. Foremost is my SWC Bunker, but Tudors are good as are Zelos.

[@13Tyres]

That’s why of all my watches my Marathon GSAR sits on a stand on my bedside table. Tritium glows all night long.

[@drzaius844]

@@13Tyres I like it on my wrist so I don’t have to turn my head.

[@heatherscompletelackofchil6127]

I needed a watch I could read in the dark, so I got a Ball Watch with tritium tubes that always glow and doesn't need to be 'charged' with light. I also got a Timex with Indiglo. I thought about getting a regular lumed watch, but after looking into it I decided I wanted something that was guaranteed to always be lit when I needed it.

[@just-a-kollector1568]

I love the Bunker! Simple straightforward tool watch!

[@neil9231]

Luminox watches have a 25 year. Life on the glow, used by navy seals

[@dannysimenauer5745]

My answer to why buy a watch when you can get the time on your phone is watches are jewelry for men. Depending on the activity you are doing, they offer color (dial, strap, etc.), Differentiate you from the crowd, or can go into water. When is the last time someone noticed your cell phone?

[@manfredvaegler9661]

True enough but having said that, I can’t remember anyone ever commenting on my watch either

[@evanserickson]

@@manfredvaegler9661What watch do you have?

[@evanserickson]

I remember in the old days up until maybe the iPhone 11 Pro Max people would notice. But now no one cares. Especially because all phones look the same

[@jeffreysmith8977]

A watch can personify the person wearing it. A cellphone cannot. People often buy watches that 'speak to them' moreso than buying a watch with the off chance that someone notices what they are wearing.

[@rl7487]

I agree with you. I have worn many Rolex watches like the submariner hulk(green) rare model. No one cared. Maybe only the ones that are Rolex Groupies. The majority of the people didn’t even look. Yet if I wear a nice colored seiko or citizen or even battery quartz I get compliments.

[@DrYeyo06]

5:06 25 y/o here. Started with an orient bambino, then got a seiko 5 well under $100. I just bought a black bay 36 w/ the anthracite dial. Would’ve stayed with my quartz watches (which I love) if the mechanical watches were not attainable. I recommend starting with those old Seiko’s with the workhorse movement.

[@magnusVarblomst]

Nice taste!

[@faizalhakim3772]

High end watches are nice expensive toys that for the majority is not a priority. Better to spend money on making lasting memories that you’ll keep forever ❤

[@31hallite]

You have the watches and memories, never sell they are part of you, so what you spend £10 grand on a watch wear the hell out it, not keep it in a box waiting to be sold.

[@nickg4877]

Memories fade over time, watches dont.

[@colmonburrell842]

Don't see why you can't have the memories and the watch. This doesn't have to be an either/or, but rather a both/and.

[@Eric-i1r]

If someone is into this hobby then watches are significant to them. Enthusiasts get a great deal of enjoyment from their watches and they become part of their experiences. Of course, if someone doesn’t have the “bug”, them watches don’t really matter to them. That’s totally ok.

[@bananabonzai]

It’s less the AD games and more the watch brands overpricing things with little to no improvement

[@The-Armed-Pacifist]

You mean McDonald’s?

[@thegraciefighter102]

Exactly ! Look at the price of a Speedmaster rnow. It’s beyond ridiculous for such a basic watch

[@The-Armed-Pacifist]

@@thegraciefighter102 High end watches are basically ego boosters and for the most part not investments. I find that a humble Casio suits my daily needs quite nicely.

[@thegraciefighter102]

@@The-Armed-Pacifist it does indeed. Majority of people buy a watch for other people

[@johannesklauer]

I am 25. the pure perfection of the mechanical movements and the fascination for it, the class and style it brings (also in a traditional way without electricity), the innovations being made up to this day, the never ending discoveries and hidden gems you find the deeper you are into watches…. Just a few examples what got me into this beloved topic

[@ninjasrose1653]

The *BULBASAUR* has *SPOKEN*

[@TimRobertsen]

Bulbasaur could have been something/someone from Dune :p

[@yeetgor7340]

We absolutely need more manufacturers visits! I love them and your style and appreciation for the brands is aweinspiring :)

[@heylo5274]

I’m 25. Grew up wearing a Casio since primary school because my parents wanted to teach me punctuality. Observed my dad going from a quartz Longines to a nice rose gold Rolex Day Date with Roman dial. That’s when I started to know about Rolex. During that time I’ve owned an Orient Ray in middle school and my parents gifted me a Tissot Powermatic that I’ve worn to this day. I feel naked without wearing a watch. I only started to really dig deep into watches during College. Got an Orient Polaris GMT with my first salary and a few years later a 1918 Howard pocket watch with a beautiful movement to marvel at.

[@FJames]

As someone who is in their 20s and works for a watch brand, I would like to see more manufacturers focus on their build quality and specifically with mechanical watches. Price point wise, I think it can be done at an affordable price, but mechanical watches just feel more collectible. Simple, quality watches, made with accessible movements and delivered with great branding. That’s what I want to see more of

[@lamentate07]

The demand increase for Swiss watches over the last 15 years has mostly come from Asia, especially China.

[@Peanutdenver]

Only after seeing the most of the western world fall in love with mechanical watches again. China's ethos is to copy not create. You can see this in just about every facet of their manufacturing, from EVs to watches to clothing they are either copying a style or form of production.

[@LanguagesWithAndrew]

Yuuup, and that's going to...self-correct soon ("soon" = 1-10 years).

[@lamentate07]

@@LanguagesWithAndrew Potentially, but India and Indonesia might pick up the slack from China.

[@scotts2027]

I’m a truck driver. Lume is the most important feature of a watch for me. I need to be able to read the time any time of night after many hours in the dark and it needs to be bright enough to read over background lights (dash, streetlights, headlights). In my world Tritium with large markers wins. Saving for a Ball but wear a Deep Blue. I have yet to find a traditional lume watch I can read in my environment past two hours from being charged with a black light.

[@michaelh8854]

Just get a g shock with a light feature

[@scotts2027]

Casio makes mechanical automatics with a light? Never seen that. I’ve also always found their styling repulsive. My dream watch is something as sleek and understated as my Damasko DS30 but with Tritium markers.

[@TroyTempest777]

I use a Ball watch for my work ( Armed Police UK) its great at night,twilight etc..can always see the times thanks to the Tritium lume. Simply unbeatable lume,and great watches too. You won't be sorry!

[@jackblah5842]

@@scotts2027 Your prayers have been answered. Check out the brand new Panerai ELux. It has 6 barrels, 2 for time and 4 barrels to drive lume mechanically.

[@Vaumacel]

My passion for watches began nearly 4 years ago. I'm 21 now. What drew me into this world completely (I'd already had a few watches that I liked, but it was nothing like this) was the watch my parents gave me for my 18th birthday, a Hamilton Khaki Field Automatic. My father had offered to buy me a watch when I came of age, but he wanted me to choose one that I really liked. So I looked at the brands, models and special features (complications, etc.) to choose the watch that would suit me. I spent weeks looking into it and even after I'd received my present, I couldn't stop watching videos and reading articles about watches. I think my parents have a few regrets because since then I've bought myself two Orients, two Seikos, a Tudor, a Longines and a Baltic. It must have got a bit out of hand for them. But I like it and I love wearing them. I think it's a passion that will die with me! By the way, a big thank you teddy, you're undoubtedly one of the people who has contributed most to my erudition when it comes to watches! Greetings from France!

[@ryanmathison3425]

Phenomenal collection!

[@Vaumacel]

@@ryanmathison3425 Thank you !

[@JA-oi4vj]

I´ve been a watch collector for 20 years, watch market is not dying, but watch market has corrected to the right levels, I just bought 4 watches this year! However, amateurs who came in to the market in the last 3-4 years are the ones who think it's dying. They were happy to pay up stupid money for regular rolexes and AP´s (non AP 15202/16202), as the mentality was/is everything grows to the moon, oh well, lose money and learn! The only rolex worth paying more than retail is perhaps a stainless daytona, AP, (16202/15202 discontinued) all the rest should trade at or below retail. Those 2 were always and will always be very hard to get. Same goes for a Lange odysseus and Nautilus.

[@UVB76theBoozer]

It's hard to believe you have been collecting for 20 years. For the most portion of your 20 years Nautilus is sold at a discount.

[@JA-oi4vj]

@@UVB76theBoozer No it's NOT Hard to believe at all. The amount of millionaires in Asia, USA and other countries have experienced a tremendous growth, that has had created a large imbalance of supply /demand. That and particularly the role of social media (celebrities wearing those so called hype watches such as nautilus). Before the iPhone camera, no once cared if anyone wore a nautilus. Most people live in a herd mentality and do want to be validated by other peoples taste. This is why lange, breguet etc create good values and trade under retail. I find it hard to believe that u are finding this so hard to believe.

[@JA-oi4vj]

@@UVB76theBoozer It is hard to believe that you find it hard to believe that hype watches such as nautilus, daytona are trading over retail. The creation of the iPhone which allows u to take pics in an instant and share it with people on social media, plus the fact that publishers like hodinkee highlight what celebrities wear when they take a dump (being sarcastic), seen at a basketball court, creates a massive hype/desire which leads to supply/demand imbalance. Additionally, the amount of miliionaires that have been created in the world has been well documented in the last 20 years which has also created interest in watches in general. Having said that, watches such as Lange, Breguet offer an amazing value, and yet people buy hype watches. Most people live in the herd mentality looking for validation aspiring to what others wear, and not what they like.

[@cjlavesser]

I've always thought of Teddy as being "The Serious Watch You Tuber". Then he drops the "That's for the lume!" joke. And now I want to see more Teddy stand-up comedy.

[@urbanracer032]

That was a good laugh!

[@LifeAccordingtoMaria]

Watches in my family are multigenerational. My son has inherited his love of watches from me and my Dad. He just got an Omega, and Juvenia that I let him have from my collection. He is beyond happy. He loves Omega, Longines, and has recently gotten a Vintage Rolex. :)

[@benzagorski4136]

I think the market will go back to pre covid levels. That was the natural state of the market. It will be a healthy for us who enjoy watches. Your shop was a pleasure to visit. It was nice to go to a place in Cleveland area that is focused on watches. All the Best.

[@dmoneydmoney6050]

@@johnparmlidbingo

[@corail53]

@@johnparmlidGo learn about economics and how it works before you start spewing that. Let me guess your probably a cryptobro as well.

[@jackblah5842]

@@johnparmlid Theanks a lot Obama

[@robertluten92]

I’m 23 now, got my first watch around 10 years ago for €80. I got back into watches around 4 years ago and have built a bit of a collection since then, mainly focusing on fun watches with significance to me. I do prefer mechanical but, for example, I also own a Pluto Moonswatch.

[@MarcioBarra_Art]

First watch was a Seiko Sport 5 that I bought in Ginza In the Seiko boutique. 300 usd more or less from the yen. Love the watch. Honestly what I really dislike is the inflated prices of Swiss watches (speaking as someone who lives in Switzerland near locle and le chaux de fonds). Honestly many Swiss brands really need to think of the entry segment, there are ways to do it.

[@irvingmartinez98]

25 now, got into watches because my grandpa and Dad have always worn watches. Got my first Timex watch from Grandpa when I was 8. As an adult Ive loved Tag Heuer because it’s my “family brand” definitely a family and some friend things

[@iliasanastasiadis7658]

21:21 "That's for the lume!" 😂😂😂

[@DudeEsq]

I laughed too. Nice zinger.

[@ed8217]

I would like to see if his opinion changes once he is juggling various after school activities for little ones. 😅

[@BrianMerryPhotography]

That was funny. But, if I saw you in an airport @teddybaldassarre I'd buy you a beer and say "Thanks!"

[@jackblah5842]

C'mon Teddy I wouldn't punch you in the face over lume, it would most definitely be a nut shot :P

[@Podcastage]

Economic Baldassare is my favorite version of Teddy. Great analysis, thanks for sharing!

[@stuartfear2205]

The luxury segment has been showing decline since the end of covid restrictions, its not exclusively to watches.

[@southernpimp5252]

Why?

[@stuartfear2205]

@southernpimp5252 could be due to inflation and economy not being what it was. Could also be due to strange purchasing habits during covid. A lot of people began looking for investments, buying luxury items they thought could turn a quick profit. Prices of luxury items skyrocketed during covid but now they're coming back down. Perhaps they could be coming back to where they would have been without covid

[@stuartfear2205]

@southernpimp5252 could be due to inflation and economy not being what it was. Could also be due to strange purchasing habits during covid. A lot of people began looking for investments, buying luxury items they thought could turn a quick profit. Prices of luxury items skyrocketed during covid but now they're coming back down. Perhaps they could be coming back to where they would have been without covid

[@stuartfear2205]

@southernpimp5252 during Covid supply was greatly impacted causing prices to rise. When stores were sold out the secondary market prices started to rise. Now supply is pretty much back to where it should be so easier to get products at the actual price rather than inflated secondary market prices.

[@rxflyfishing1316]

@@southernpimp5252because people were getting “free” money during covid and they spent it on watches, sneakers, and trading cards hoping to make an investment. But too many people did that; and now no one has money any more to buy these things

[@pcdude2394]

I am still wearing my late grandfather’s 1960s Omega Seamaster De Ville. Gave to me 6 months before he passed away. According to my Dad, that watch was symbol of his success as a businessman. He bought that watch when he retired in his late 40s. That watch was a motivation for me to succeed like him. But At 52 financially successful, I am excited to look for my first Seamaster watch of my own. A watch does not just tell time, but its a symbol of your own personal accomplishment in life. I’ve been wearing my grandfather’s watch for 26 years now and it’s time to lay it down and start my own .

[@thegraciefighter102]

Didn’t waste your money on omega

[@trextv2154]

my omega seamaster woman’s is now 25 years old. Still runs daiy use. Still keeping my seikos, omega’s and looking to add again.

[@2ue]

As a 21 yr old student, I rly wish watches lean more in sentimentality and fashion piece/statement. They have that over smart watches anyday which act merely as a tool. Not many feel sentimental about an apple watch but a casio f91w I had during my summer job I still have and keep near me.

[@buridah328]

Recession is a real thing. People are feeling it. It’s only natural that luxury watch market would suffer.

[@mikek6478]

Recently, I've become aware that some automatic 3 party movements (e.g., Miyota) are loud and especially in smaller and thinner cases. The noise is caused by the rotor sound bouncing off the case. In these situations, I would prefer a manual hand wound movement over an automatic.

[@zh9732]

Lume isn't just for night time. If you live in a very sunny region, it's handy having real bright lume so you can still glance at your watch as you enter a building from brighter conditions outside. When your eyes aren't adjusted, it's impossible to see that unlit dial. And the best time to check the time is when you're starting another task, changing areas

[@paulwilliams6089]

I'm in my mid-50's and grew tired of smart watches. I restarted my interest in watches by wearing a cheap Timex. Since then I have moved to the "intro-level priced" watches and look to moving up on the price point in the coming year. Yes, intro-level watches are a necessary niche.

[@legendaryTMNICO]

I never really liked Apple Watches or any other brands of smart watches. Digital watches are better than smart watches. My dad is getting too spoiled with the smart watches and he doesn’t understand it’s hard to upload pictures on those things.

[@icepocket]

I'm between 18-25, and I've been into watches since childhood, although I used to like digital watches back then. The first watch I bought by myself was a $150 Citizen Eco-Drive, exclusive to Japan, and the next one was a 750$ Seiko.

[@vladislav3]

Amateur watchmaker here. The prices just cannot be justified, or at least, the prices are so stratospheric for the big names that very few have a budget for such items. It's like being a fanboy of car makes that you could never afford. When the Chinese can produce 'super clones' or whatever they call them today that are so painstakingly similar and still be making profits, it illustrates the disconnect. Seiko, Vostok, Hamilton, Tissot, Certina...these are the brands that should get the most coverage because they are the legitimately affordable 'everyman' watches. Instead everyone salivates over AP, Rolex, etc.

[@Mescherje]

Go to the forums and fanboys can explain to you how the prices of top brands are justified 😀 Those people live on another planet, where stainless steel and CNC machining is so extremely expensive 😀

[@tyarnold4088]

Lol. I have a Rolex and a Cartier, but I still love my Hamilton. They will learn. Hopefully.

[@jamessinatro4807]

It seems like Omega can’t wait to reach the $10k price on many of their manual wind pieces like Chronoscope and Speedmaster 57, the way they are creeping into the over $9k area.

[@calebbarneveld2130]

Always loved watches, but joining the military and really appreciating field watch history got me buying them. First watch I bought was a Seiko 5. The cheapest one they made was 125 dollars at the time. Love that watch. Still have it. The Ranger takes up most of my wrist time but still love that watch.

[@EyecantspelWell]

The Ali Express/Chinese watch market is where young people are. Insane value with Proxima, San Martin, Sugess/Seagull, etc. These people are graduating into Japanese/Swiss mechanicals as/if incomes goes up.

[@pk4459]

Absolutely! Insane value for money from Seestern and SM homages.

[@EyecantspelWell]

@@pk4459 I see low income levels in people under 40 and high housing costs as the biggest threat to the watch industry. Rolex and higher will be fine. Everything below that line and above Casio may die with the boomers without economic reform, which isn't a sure thing.

[@jabezhane]

@@EyecantspelWell Most people are just getting poorer. We will see a lot of luxusry brands either vanish or they will have to come wayyyyy down. The boomers wont last forever.

[@verynormalman]

My experience is exactly the opposite. When I go to watch events, I find that young people in the UK are very interested in high prestige brands. And it's the older people who normally have a very large collection of homage or copy watches. I think that they have limited incomes, and have time on their hands, so enjoy the cut and thrust of obtaining a large number of watches, at minimal cost. I have chatted to them, and they love to tell you that these 100 to 200 dollar watches are exactly the same quality as the established brands, and that everything is a con!

[@j.redbeard99]

I’m 30. My first watch was an Original Grain that was a gift from my mother. My second watch and the first I bought myself is an Orient Bambino 38 mm.

[@R.V.S.Aditya]

The area of luxury watches is well developed and still continuing to grow based on the principles of craftsmanship and exclusivity even with the appearance of the smart watches. Traditional watches are long lasting, and their value is maintained, which cannot be said about smartwatches.

[@mamba101]

I bought an Apple Watch, I got fed up having to charge it so frequently and tbh I need less connectivity, not more - I’ve gone back to an automatic.

[@R.V.S.Aditya]

@@mamba101 smartwatches are actually toys but the genz find it to be amazing better than an actual watch

[@samthiel4315]

I’m 22y/o I actually got into watches through my local car community in socal. Some of the biggest shows here are at watch dealers so getting to walk through and see some incredible pieces was very fun while I was growing up in high school. Also cars being mechanical and mechanical watches has a very easy relation.

[@JohnnyGTR34]

Where are these shows at? I’m in socal as well, getting into watches and a big car enthusiast

[@geneparadiso6258]

How anyone can be abused by a Rolex AD is beyond me.

[@MikeHunt700]

Desperate!

[@niklasolsson-wv9eu]

Went into one recently and except for Daytonas everything was to order.

[@andrejensen7837]

​@niklasolsson-wv9eu Then I will just wait for the prices to drop second hand. Just want and everyday airking

[@starmlb]

Same I’ll take my thousands somewhere else

[@thebestoffools]

Don't worry. We are not Rolex's target customers. Rolex will do just fine without us. 😄

[@CESONER]

It’s very refreshing to hear you speaking so freely. Good on you, Teddy! Keep up the great work.

[@splinterrad1963]

I just love mechanical watches. My first was the remake seagull 1963. Great look and price

[@Ge0rGi.]

I used to say the same thing ; till something goes wrong and you will have to spend lots of many fixing the watch or watches. Then i realised: These mechanical watches ; most of them anyway; are nothing but mass produced and machine made ; with no much human touch. I sold all the overpriced swiss ones( rolexes) and kept only the japanese

[@MrSiraque]

I’m 27 and I just bought my first watch a few days ago. It’s a Quartz Fossil FS5525. I love the black color and amber crystal on it.

[@kevinmccalister8197]

To me, lume is something cool to have. But unlike a date window, I don't really have a use for it.

[@davidelliott948]

My first few watches were Timex. Of course, I upgraded all of them to Speidel bracelets. Remember those? 😊My first two were hand wound mechanicals, before quartz hit it big. I’ve worn a watch since I was in first grade.

[@devon7635]

Teddy I think it would be cool if you did an interview with just regular avg people to hear about their watch collection and their stories behind it.

[@devon7635]

@@RPE-Official Debatable, I think it would be cool to hear from working class watch enthusiasts.

[@benchmadeuser154]

I’ve been collecting watches for about 10 years. I went through the Timex, Fossil, and Bulova stage the first 2 years, but what really started my serious collecting was after watching the movie La La Land, seeing a vintage watch on the big screen jump started my passion.

[@MrRhoust-fy8wr]

❤ lume! Not that I need it. As you said, none of us need a mechanical watch. Lume is another detail in the artistry, craftsmanship, and attention to detail a watch brand puts into their product. Applied indexes, signed crown, perlage... all over hyped, but like lume, they are each a detail for us to care about for whatever reason we care about any of this stuff!

[@TeXUSR]

I understood Andersen's tale about the king's new clothes thanks to watch industry when unnecessary complexities are mentioned as good reason to buy. I have 5 watches so I have been the king couple of times, but at least they fit to my financial situation well. I have the feeling I wouldn't wear a watch out of my budget's leage in good mood

[@DavS827]

I agree about the lume. Spend the money on a better bracelet, or level up the date window, etc.

[@dannyg6592]

I can not tolerate a tight bracelet. My preferred case size is 36mm, worn below the wrist bone with a slightly loose bracelet.

[@Kj_Crunch]

12:29 love this question, also ties into the segment about mechanical watch sales increasing, people are starting to see the mechanical aspect as “cool”, part of the reason open case backs are so popular. You can show the movement of a watch to anyone, and you will hard pressed to find someone who does find it interesting as it’s sort of now seen as a relic of the past. I think for most of us, being around middle to upper middle class, we buy watches for sentimental purposes cuz we can’t just throw money at the wall, and that’s how I explain it to people, plus it’s part of fashion so I don’t think anyone would question you for wearing a watch.

[@camela8445Mar]

I'll have to be financially stable in every sense before purchasing my first luxury piece. The best thing to do with your money is to invest rightly because money left saving will end up with no returns.

[@camela8445Mar]

They shouldn't increase production, at least till I can afford one 😅

[@benjamineprg4249]

The best advice that i learned from Armand is don't buy a Rolex until you have 10 times the price of it in your Bank account, when you purchase one you add a car to your collection but u add also maintenance and unexpected damages that can happen in future

[@V.stones]

If you got 10x the price sitting in your bank account... you already making bad financial decision.

[@V.stones]

Consider diversifying your investment portfolio with a mix of stocks and stable assets.. Most people miss it but the secret to living and retiring comfortably is finding a way to make returns while your money works for you.

[@Deitricklaverne]

Financial planning and retirement strategies are crucial, especially in today's economic climate. With global economic fluctuations and uncertainties, it's essential to have a solid plan in place to protect your financial future.

[@dannylim1028]

Just turning 25 and I got into watches as I wanted something classier to wear as I am "maturing". Found this channel and learned so much about watches and got my first watch (Orient Kamasu) and now am in love and aim to start a small collection as I get a job and save up. Thanks for the content, alway ls great and digestable!

[@Robespierres_Ghost]

I love strong evenly applied lume on all my watches.

[@nickinportland]

10:51 you know I used to wear mine on the lose side but give the tighter fit a try. It’s a bit weird at first but in a short time I found it a lot more pleasant. Doesn’t slide all around.

[@MikeHunt700]

The AD’s are incredibly rude and pompous. They are about to “pay” the price for their arrogance!

[@wwllmcheng]

Dont buy....u dont need a watch to tell the time n it's never accurate. It's just small tiny instruments 0:03 in that round capsule....soon people will start wondering abt it's purpose....u want status ,buy a expensive wallet or gold chain etc etc.

[@g43654]

​@@wwllmchengexcept what do you wear on your wrist when it's your daughter's wedding? Please don't ever wear an Apple Watch, despite how much people say it's ok to do so.

[@mjm00011]

No they aren't. They will continue to hurt your fragile feelings

[@samuelburton5576]

Who died and gave you the authority to say a company like Rolex is about to pay a price. Get help

[@wwllmcheng]

​@g43654 I stop wearing for over 25 yrs n fine with it n frens don't even bother.

[@Safety-MediaDesign]

I like your words about the watch collection- I buy what I like- and I don`t care and look to the others- because I´m wearing it

[@IXIFrostIXI]

I won’t buy another rolex until I can get exactly what I want at msrp at an AD when I want it. That may be never again, if so, whatever . Done playing dumb fucjing games. Many other hobbies

[@duane5326]

Around 1994 ( I was in my early 20’s)I went into Ben Bridges in San Diego Ca & walked out with a $6500 sea dweller-Rolex’s premier dive watch. No playing games, No hassles, just a straight forward purchase. Recently Ive visited several Rolex AD’s (a much matured & wealthier person since 94’) seen the watch I want in the display case & the store straight up lies to me & says the watch isn’t for available. I have no time for Rolex’s BS games, there are better brands out there for less anyways that don’t charge the customer 80% more because of their marketing costs.

[@DrewSkeei27]

I’m 26 now, my first watch was/is a Bulova Marine Star when I was 19. I think it was around $300 or so, back in 2016. I bought it after completing BCT/AIT for The Army. I’ve always loved watches since I was a kid, but I never was around them via the internet or my parents. I just stumbled upon watches one day and have had the bug ever since.

[@vamark7751]

Can’t speak to the market as a whole, but I am done with Rolex.

[@beecnul8r]

Recently a watch channel broke down the actual cost of a Rolex. Advertising and Marketing is the biggest cost. Buying a decent knockoff makes the watch a heck of a lot less costly than paying for a real one, not to mention a years long waiting line.

[@ege_yazici]

I am currently 19 and I study mechanical engineering, which is one of the reasons I am interested in watches but here are some other aspects: 1. I was gifted a seiko dresswatch by a friend's father, and I wore that watch to school for quite some time. Since many of my peers do not wear a watch, it felt intriguing at the time. 2. It is probably the most valuable accessory for men and they are quite personal. 3. The fact that a watch can easily last a lifetime is very impressive, both engineering and sentimental value wise I have 5-6 watches ranging from Seiko 5 to Longines that I use and I researched many watches that are below 2000 dollars. Here are some things that I found out: 1. Many dive watches below 1000$ are either too bulky or do not feel "timeless". For example, most bezels are inclined towards the center (Seiko 5 Sport, etc) or the hour hand is enormous etc. etc. This might feel like a personal preference but when we move up the ladder and reach entry-luxury or luxury levels, we start to see the watches that are more aesthetically pleasing. In my opinion a watch should not be tossed out after you buy a luxury watch and entry level watches usually do not have that. 2. In todays world G-Shock or Apple watches are preferred because of durability or functionality. Why would someone (18-25yrs) who are just starting to earn decent money spend more than 1250$ for a watch that does not feel luxurious or useful when an apple watch costs half of that. 3. Outfits have changed a lot and the lack of a watch does not feel that big of a deal. Also since we are always looking at our phones we can see the time whenever we want to. Hence wearing a watch is now a preference. I hope the watch industry remains strong and I hope our generation will get the idea of wearing a watch and creating good memories with it.

[@genesultry6447]

You sound like a very sensible young man, best of luck in your studies and I hope you acquire a nice watch or two as you pursue your work.

[@ege_yazici]

@@genesultry6447 Thanks a lot! I surely plan on doing that on special occasions

[@TrevorFielding_]

As someone who’s 15, my journey began early last year when i picked up a Timex indiglo. Now, about a year and a half later, I’ve expanded to the likes to Rolex and (soon) AP. I think what got me into watches was when I went to an investment networking event and I was fortunate enough to meet a higher up at J.P Morgan. He had on an Omega speedmaster. Him and I chatted for about 15 minutes and since then I’ve always been fascinated by the advanced engineering that goes into mechanical watches. While I do see the value of getting technology like the Apple Watch, I wish more and more people would explore the wider watchmaking world. Thanks for the great video, Teddy.

[@t1daljpg]

If this isn’t just bait, this is kinda sad bro. Be a kid while you still can.

[@evandaire1449]

I’m 29. I’m just getting into watches this week. My girlfriend surprised me with a Submariner. I wasn’t into watches at all, but the whole heirloom quality of the piece got me into watches in general. So now I’m going all into learning all I can.

[@CornelisWH4303]

Lume is a huge deal for me, at least for the watches I wear at night. Imagine waking up at 4am to go to the toilet and the first thing you see is a Flieger type B on your wrist still glowing like a torch!

[@SpilkersKompass]

Hey Teddy, when it‘s about your collection, I think it’s less about the specific watches but more about your thought process and buying journey. Cheers, keep up the great work

[@istvantoth7431]

Teddy is working super-super hard to finally get Rolex's attention, so he too can be an authorised dealer. Smart. That half-talented comedian O'Leary puts his money into a good project every now and then...

[@juanecheverry6831]

I’m 22 and I bought my first big purchase watch with the new Blackbay 41 Tudor, it all started with a citizen and a PRX. Watches are a forgotten art

[@Dadfit-fat]

The Rolex AD’s in singapore are another level, other than the usual behaviour everyone talks about, they go to another levels, here a real example: I walk past an AD, walk in, stopped at the door AD: “do you have an appointment” ME: “ no , I wanted to check out that mint green date-just, I have never seen it in flesh, would be lovely to see it as its on display” Ad: there is a 30-45 minute wait, you have to wait here” Me: but the shop looks empty? Ad: doesn’t reply starts scrolling on his phone and walks away Me; ok let me wait 5-mins. Within next 5-mins, a Caucasian looking gentleman with his female partner walks by and simply walks in, with the ad smiling at him. Me: how can he walk in? Ad: with straight face , you will have to wait. I left. I have been looking to buy one for many years, but refuse to pay 2nd hand market premium, but these kind of racial profiling gets under my skin, and I don’t have any interest in buying a Rolex. FYI I’m brown skinned or let’s say dark skinned.

[@JustMeTalking]

I'm not saying you're wrong... but to give you some context. The couple that 'walked straight in' may have phoned earlier to book an appointment. Which is why the shop looked empty, ready to greet them. As they were expected to arrive any moment, the Salesperson may have been checking his phone for message updates. If you'd have waited, they may have seen you straight afterwards.

[@molarrr]

Was in Yorkdale mall in Toronto once. Every single watch store was like that. Appointments only and every single one was empty. One store which was a AD for several brands just denied me entry to see the grand seiko selection. And I own several and have the money to buy another. But I guess I didn’t dress right that day.

[@Dadfit-fat]

@@molarrr I was right out of office, dressed pretty smart. Just can’t bleach hard enough to look Caucasian 😅

[@Dadfit-fat]

@@JustMeTalking just have to be there to feel the disdain. Anyways.

[@JustMeTalking]

@Dadfit-fat Then, I'm sorry to read about your experience. It should never be that way.

[@bradleyburton4762]

For me; I love Lume. Lume gives me two watches in 1. And the warm glow of my watch box that is on my nightstand, makes me feel less lonely when I cannot sleep 😊

[@jlgroovetek]

Didn't know Tom Holland was a watch expert.

[@3SHEE]

As someone within the next generation of watch enthusiasts. I would love to see more affordable mechanical watches that carry great value.

[@James-pl2oy]

The market is just normalizing, thank goodness for us enthusiasts. It’s just like interest rates. Zero percent rates of the 2010s are not normal. I remember my parents had a 12% mortgage in the 80s, I had a 6% mortgage in the 2000s. Things are actually reverting to normal standards from a historical perspective. It’s these black swan events like the financial crisis and pandemic that caused these anomalies

[@davidforman8593]

This is as loose and clear and relaxed and enjoyable as I've ever seen Teddy. Great to see. And thanks!

[@seanhickling7340]

It always makes me howl with laughter when people moan about the number of GMTs being released but those very same people are delighted with the 40 new dive watches released each week adding to the 54000 already on the market! At least GMTs are actually useful! 😂

[@mamba101]

You never know when you’ll need to dive 200m - best be prepared.

[@512bb]

It is so refreshing to finally hear a professional call out the whole fatiguing lume subject. It's like listening to guys going on & on about horsepower in a street car when it's torque that actually matters on the street.

[@abdullahnaizam5612]

Would love to see some more coverage of Christopher Ward (maybe a factory tour too). Couldn't agree more with your take on lume.

[@Markinthemix]

@@PepRex Are you claiming they're just straight up lying on their site where they clearly state that every CW is built by hand in Switzerland? Bold of you.

[@Markinthemix]

@@PepRexCongrats!

[@doctorcorgi3134]

What got me into watches was my CasiOak. A year later I got a Tissot PRX Powermatic 80 (Ice Blue Dial) and I can't wait to get my next watch.

[@markm148]

The watch industry has been dying for forty years due to self grandiose pricing, ignoring the working man and favoring the elitist class.

[@coffeeisgood102]

Teddy, When I had problems with wrist expansion my watchmaker introduced me to the “expansion” link. It melds right in with your existing stainless bracelet but has a hidden spring inside. I like it because the watch stays tight to my wrist but never so tight that it is uncomfortable. Wish I knew about this years ago. I have been converting all my bracelets to this system.

[@fintanusa]

Teddy I watch your videos all the time and very much appreciate your input and expertise. Yet, I do believe your connection with Kevin O' is not beneficial to your person in general and reputation in particular.

[@MikePetro216]

I'm with you on the lume thing. I probably needed to use the lume on the Seiko automatic, which I bought at the Naval Exchange in Subic Bay PI in 1969, while standing watch outside on a heavy cruiser off the DMZ Since then, not so much.

[@JoeDezibel74]

Probably the people who buy completely overpriced watches have finally understood that a watch is one of the worst financial investments in case of an emergency. Who is going to buy such a watch from me when I am in need of money? In an emergency you need gold, platinum, silver, rhodium etc.

[@fj7509]

What hahaha Precious metal have performed horribly these past few years. They hold their value the least out of every other investable sector 🤣

[@JeeGee114]

​@@fj7509 This is factual incorrect and you know it.

[@Mescherje]

@@fj7509 This is incorrect.

[@jamessinatro4807]

Now you got me thinking about a Breitling Emergency.

[@assassin7250]

This is why everyone should invest in me: I’ll hold your funds and if you ever ask, I promise to swearly give it back. Just a note 📝

[@levigueydan6410]

Timex expedition i wore for years, then I got a Seiko SNK which is what got me into watches.

[@2hu0]

It's a correction !

[@glisse_1]

First of all, love your channel. You are one of the most articulate and appealing spokespeople in the world of horology. Watch companies I'd like to see you tour: Rolex, Bulova, Laco and Seiko (covering dive watches-in particular, the Turtle).

[@TheGrenadier97]

I'm hearing about bubbles busting for a year or two now. What i think is most realistic and a increasingly real danger - for the big brands - is competition on industrial products, particularly in the case of Rolex. People are also getting more aware that the "magic" of this particular brand is forced, not real.

[@tomasg4689]

As watch collecting becomes more common and enjoyed by many people, and the offer of watches is every day bigger and bigger, the number of watches in a collection becomes larger. For this reason, I find myself enjoying more and more quartz watches, as with these, I don't have the worry of adjusting the time or doing frequent (and more expensive) watch services.

[@nickgee7291]

The explanation on why you and other collectors like watches is so well said!

[@tedsummers1891]

RE Lume: similar to the reason we have mechanical watches or manual watches and that they are tiny machines/motors - the chemistry and technology behind lume is part-an-parcel to the attention to detail on the rest of the watch. A. Lange & Söhne has that badass full lume chrono and IWC just made a full ceramic (case, strap, hands... everything ) is lumed. They claim is was extremely difficult to make the ceramic consistant enough for it to be produced. Then Panerai just released that automatic that has LED lume that is powered by the automatic movement, not a battery/electricty... which is cool but apparently expensive. Good lume is hard to do. Love the content.