The F**ked Up History of LEGO

[@MagnatesMedia]

Me: Maybe I should make the intros a bit less dramatic Also me: LEGO WAS BORN FROM FIRE & DEATH!! 🚀 Want to grow your own KZbin channel FAST? Visit: magnatesmedia.com (I'll guide you every step of the way)

[@MrGreatDude]

great ❤‍🔥

[@MrGreatDude]

I also make dramatic intros and I know how difficult and time taking it is huge respect for you man

[@Sam-rl7rx]

Realestate investors are parasites. Housing shouldn't be a commodity.

[@Battleray]

XD

[@Rebound_pyro]

Do you love lego

[@gg0806]

i’ll be honest, i found your channel when i was looking for something to put on as background noise as i built lego sets. i then realized i should probably pay more attention because your videos are super interesting and i’ve now binge watched almost all of your documentary style videos and some of your other types of videos while i’ve built lego sets. i subscribed because i wanted to see more of these high-quality and factual videos. it’s funny that the first upload i’ve seen since of subscribed is about lego seeing as that’s how i found you.

[@ooledcoda]

absolute chad move

[@LockeAnimations]

Same but I'm a LEGO 3d animator, and I put it in the back for animating.

[@Shish-Kabob]

I used as just background stuff in general and I came to the same conclusion

[@andrewmetze9222]

His comment made me sub

[@danielcunningham6727]

Lego is all fun and games until you step on one 😬😂

[@jamiesz2748]

How original

[@Battleray]

XD

[@danielcunningham6727]

@@jamiesz2748 ohh bore off it wasn't a joke it's a fact 🥱

[@null]

I enjoy stepping on it

[@danielcunningham6727]

@@null ermm....whatever floats your boat I guess lol

[@larkfly9273]

I'm danish and I would say most of this story we don't know so this was so interesting! I remember hearing the possibility that he might have stolen lego from the other company and feeling so betrayed. The only things most danes know is that it comes from leg godt and that it's one of our biggest exports. Legoland is a place you visit at least once in your childhood and it's like disneyland for lego. Fun fact Billund also has the second largest airport of the country. So fun and crazy to hear this names and this story being told. Glad you pick cases from all over the world!

[@dgray3771]

without Lego taking on the brick it would never have become what it is today. And kids would not have enjoyed the brick. So even if the first idea of the brick was elsewhere Lego made it work. And it still makes kids happy for generations to come.

[@larkfly9273]

@@dgray3771 that's true, that's a nice way of seeing it

[@gazbot9000]

@@dgray3771 Not only was the LEGO brick an improvement on the 'original', but the original was also a rip-off of rubber based bricks that a variety of companies produced in the 1930s

[@willi4881]

REAL har du set den shark gaming pc der blev smadret

[@larkfly9273]

@@willi4881 haha nej jeg er ikke legoentusiast :)

[@Healthandwealth9422]

The brick that built an empire and the childhood of millions

[@PotatoToon]

I really like the message at the end, he lost his shop 2 times and kept rebuilding it. It was such a sign for what was to come.

[@dylancode]

3!

[@topspot4834]

My son is 19, I'm 43 and my Dad is 80 ... All 3 of us still buy Lego, with my Dad leading the charge. I've purchased probably 300-400 sets in my lifetime (maybe more) and we enjoyed every single one of them.

[@MrMarkOlson]

Cultivating creativity is so important: From Lincoln Logs to Tinker Toys to the Erector Set and mostly to Lego. It is so much fun to be creative.

[@Obi-Wan_Kenobi]

16:04 To be clear, Lego has never partnered with the Dragon Ball franchise and Ninjago isn't a licensed brand, it's an original Lego IP.

[@icekitty400]

By making their lego for children and later on finding out it was attracting adults they've decided to target the adult market with a new theme for adults. Got to say for someone who hasn't recently noticed the price of lego sets they are in my opinion very expensive.

[@KCFlyer2]

Same thing here. I wanted a small Lego set for my grandson, but the only affordable ones were a "one off" car or spaceship. The traditional sets were over $100

[@curties]

LEGO has always been quite expensive. I would get a small LEGO toy like a car or something once a year for my birthday. The only "set" I ever got was the one my parents bought at a flea market by chance (it was a full 50x30x30 box of seemingly random LEGO bricks for 50 bucks).

[@oo--7714]

The prices were always high

[@ornu01]

The price has doubled for most sets compared to when I was getting them as a tot.

[@demorbe-official]

finally my guy is back. i was used to frequent uploads from you. in the recent weeks been checking your channel daily to see if there is a new video. your videos are worth watching cause of there quality. keep going man see you soon at greater heights

[@tachi5408]

I am always checking Vsauce, shame he rarely uploads these days..

[@spyj1900]

Turn the notification bell on fellas.

[@danielcunningham6727]

@@tachi5408 I'm sure he has a life outside of KZbin lol just be patient

[@tachi5408]

@@danielcunningham6727 No shit

[@sefini_stephanie]

Like thank God it's not just youuu!!

[@random-person1]

you know, there is an unusual theme running through your videos. some of the biggest companies around the world were started with very little money, their owners were often from a humble upbringing (or better still, poor) and they invariably went through extreme hardship before finally winning through. i have run 2 businesses, one of which i sold to get out of debt and the other was swallowed up during the covid fiasco. im too old to start again and, i guess more importantly dont have the money to continue. anyway, its nice to see how these companies i have grown up with got their start in life. keep up the good work and i hope your channel continues to grow

[@dentlas]

Another theme is that the creator ofton dies before an insane success

[@mikewebb7807]

LEGO is an acronym for Lethally Edged Gouging Object😂

[@darkscarflame4822]

Lego wasn't part of my childhood, it was my childhood. All I'll ever do was play with Lego. My favourite Lego theme by far was the theme Mars Mission which they sadly discontinued making because apparently the company thought that they didn't want to make "war" look fun. But then it's also showing the concept of greed considering you've got 2 sides (astro and aliens) fighting over energy crystals killing one another. Regardless of why they discontinued it was my childhood and I'm happy that I got to experience it

[@darkscarflame4822]

@@daisy9181 I loved it though, I wasn't a very sociable when I was younger, it was simply a trait I had. Also I have very good parents, hard working parents that I love and care. They have nothing to do with my childhood.

[@jimbeaux89]

So ironic that the word Lego is “I put together” in Latin. That’s actually pretty cool.

[@shadowhuntagaming]

I am fairly sure the Lego Mindstorms kits were what originally saved the company. From there they reduced the number of kits that had unique pieces and tried to use pieces in as many kits as possible to improve efficiencies on the factory floor.

[@merricksilverwolf5366]

Pretty sure it was the Bionicle line

[@Trympol_the_papaj_killer_2137]

You are so fundamentally wrong, that by sheer ammount of how wrong your sentence are, scientists and linguist had to redefine what "wrong" is.

[@shadowhuntagaming]

@@Trympol_the_papaj_killer_2137 Cool story,.needs more dragons

[@Trympol_the_papaj_killer_2137]

@@shadowhuntagaming I guess you're right. I should've know that best way to teach kids is by entertainment. So tell me child, what type of dragon story I need to craft for you to stop spewing nonsense?

[@shadowhuntagaming]

@@Trympol_the_papaj_killer_2137 42

[@HeisKelvinHov]

The accent, story line , this channel is going to be a KZbin premium content in 2023

[@heels-villeshoerepairs8613]

Kudos to the folk who brought us this amazing product and to those who have maintained it! Lego is the best.

[@watchaporia]

You taught me that there is much more behind the scenes of your favorite brands

[@trentonrichey3]

I see these videos as being able to accomplish your dreams if you stick with them🤷🏼‍♂️ kinda cliche though

[@TheSocioEconomist]

The quality of videos is on another level. You've inspired me to start my own channel.

[@sabirathfarabi3169]

It's great to see you come back on youtube after a while

[@bartvader9545]

I love your work in general, but with this story I have to add something that I missed. The main reason that LEGO could resurrect begin 2000s was, yes, because of the new CEO. He 'cut with the crap' and focused back on LEGO itself, which made him the savior, also true. The collaboration with other brands revived LEGO, but why was that? It was purely the idea of the new CEO to inspire and get the attention of the kids who grew up with LEGO in the 70s, begin 80s (LEGO's golden years before the new millennium), which were now adults and left LEGO, because it was just a toy (me included). It was the decision to focus on adults with technically one new line which revived and rescued the company, which was the Star Wars collaboration. Kids who play(ed) with LEGO never lost their love for it, but there was nothing besides kids orientated sets. Technic was a bit of a first attempt to keep kids after their youth interested in LEGO and that's where the new CEO saw the potential. They needed more lines and not only for teenagers, but also for adults. The combo with Star Wars was the golden egg, because that also had a huge fanbase from mainly the 70s, begin 80s and was the same era as LEGO's best era. With Star Wars in LEGO, also the diversification in LEGO blocks themselves came to fruition, hence the details could be way better, which made LEGO sets displayable, and not just toys. With this new adult focused line (and especially the UCS (Ultimate Collectors Series)), they also could charge relatively more for the sets, because they weren't focused (and depending) on kids' spare savings money. This was such a succes that all the other adult orientated lines followed up quickly (Architect, Creator Expert, Ideas, Disney, Marvel etc. etc.), which amplified the cash flow. LEGO became besides a toy, also a hobby for adults, with it's ability for display and collecting. TLDR: If LEGO hadn't focused on adults, who loved LEGO as a kid, back in the beginning of 2000, they would have gone bankrupt and it wouldn't be the powerhouse in the toy business as well as the adult collectibles as it is today. That said, awesome doc again, like always. Keep up the spirit !!

[@Lorentari]

Imagine making a video that requires this much research, but not caring enough to actually learn how to pronounce the names

[@alexcovey1200]

Umm that would have at least doubled the time it took.

[@sidbeckett5655]

Great video as always, but man, that first minute is way over the top!

[@kevinford9949]

I built my house and became a ceiling fixer and jack of all trains thanks to Lego. I was always building Lego as a kid . I loved space lego .

[@MarkezPR]

You know in that Era Someone got their Ass beat for setting the Cabin on Fire 😅

[@blvkninjv]

Ngl y’all have a really good playlist for your videos

[@WaynesWorldUnlimited]

I remember when I was a boy used to be able to buy a small packet of Lego usually three or four blocks usually all the same colour like a bag of red blocks or green or blue or yellow and then you had to use your imagination to make something with those blocks. That was over 40 years ago. I recently went into a Smyths toy store to have a look my goodness Lego NASA build the shuttle £799 for a box of Lego wha! 😮😮😮 I still remember when technic Lego first came out I’ve got one of the first boxes but I am blown away by the prices today for plastic blocks😮

[@VeenchisTechBites]

The Edits,The Story,Formality💯This is just Perfect

[@matthewhocker956]

As an avid Lego history buff, I enjoyed your video. It’s the same story told time and time again, but you included more context than other “professionally” produced videos on tv and streaming services. Visual presentation was solid, though I found some of the non Lego stuff a little jarring. A couple quick notes. Hillary Page was aware of the Lego brick’s existence. They were in production from 1949 onward and proliferated throughout European markets within which Kiddicraft blocks were widely distributed. At one point, the timeline on Lego’s website specifically referenced a letter from Page “wishing them luck.” (Which, for all we know, could have been a sarcastic statement.) Page’s death was quite tragic - he killed himself. Props for including the Bilofix story. The Bilofix name was established in 1959 as a way for Lego to differentiate its wooden toys from its bricks which were exploding in popularity. So Bilofix was all wooden toys at that point, not just the wooden construction toy. It’s worth noting that the wooden construction toy was similar in principle to the future lego product that would become Lego Technic. Bilofix was around through at least the 1970s and was marketed in European and North America markets.

[@PARKOURman-zt4ri]

The story for the first 4 minutes is just sad but rewarding later in the future

[@iamdumbsometimes483]

I KNEW THEY WERE USING LEGO AS CHILD APPORITE BEAR TRAPS

[@beekae8664]

I LOVE your channel. I have been binging your docs for days, since i first found them. So well made, solid work!!

[@NaufalHS]

The best thing I love about Lego how they amazingly created the Bionicle franchise. I used to spent time getting knowledge about its lore and playing some of its games and I hope to own several Bionicle toys and I still impressed with Lego.

[@arthurspivey3587]

This guy knows more about bricks than Pusha T.

[@rinzlerthegaladiator3565]

Dang bro really well done video! I love watching these lego history videos because I love to see how my favorite company started

[@mrdread7892]

Haven’t watched it yet but I know it will be a banger! Edit: It was a banger!

[@doragary3717]

Your business will make you rich but investment makes and you keep you wealthy, we all deserve to be successful and have financial freedom, I pray everyone here becomes successful

[@andersonwhiteman751]

@mbalimaka6393 You're right, it's obvious a lot of people remain poor due to ignorance

[@kelvinpeter8640]

I'm looking for something to venture into on a short term basis, I have about $6k sitting in my savings

[@royalhighness8383]

I advice everyone to start investing and never rely on just salary. No billionaire made it through salary

[@kelvinpeter8640]

Any specific guide?

[@kelvinpeter8640]

I'm new to this cry-pto trading

[@CircleB-ig9mk]

After raising 6 kids, and now having six grandkids.... I literally felt my feet cringe then panic as soon as I saw the word LEGO.🥴😵‍💫😫

[@hmcustomworks5217]

What an amazing Video, editing Is insane. Keep up the good work Amigo

[@dogman7412]

lego really had some beef with fires for real

[@Justin-Hill-1987]

LEGO of Denmark even sued Nintendo of Japan at one time over the design of Nintendo's N&B blocks...

[@GlowingCreeper72]

6:06 I have one of those tractors. It's a family heirloom by now XD. Never knew it was connected to Lego. It almost got thrown away.

[@Shyl96]

A sin not to mention Lego Bionicles, Lego's homemade IP that played a large part in the Lego technic series and saving the franchise. My childhood would not exist without Bionicles

[@Test_Tube_Boi]

The Coffee House Crime dude is the GOAT I ain't even realize I was on a different channel until I thought "it's been a minute since I heard dude talk about a murder victim"😭

[@maxgravgaard1040]

im danish and most english speakers dont pronounce the name right but you did a great job pronouncing it right thanks for that XD

[@maxgravgaard1040]

ps by names i mean like danish words like leg godt and Ole Christiansen

[@bredsheeran2897]

Rest in pieces Ole Christiansen

[@daMilkMan204]

This video makes me feel like my LEGO minifigures are going to start an evil empire.

[@metalhead4ever69]

This channel has become one of my favorites. I cant wait for each new video to drop

[@stevegek]

So basically, lots of bad luck, still going for it, and trying to shrug off competition as much as possible - as any commercial company does. Meh, nothing wrong with Lego IMHO.

[@estebanlaguna4580]

Been binge watching ur vids they’re so captivating

[@SamdotEXE]

This channel is insane. Each video is like an episode in a documentary show.

[@1234KeithB]

For real he is outdoing Company Man by a long shot

[@S.E.C-R]

It’s interesting how the b roll of The Founder movie fits with Lego’s story, minus the fires of course. I love everything Lego and I’ve enjoyed it all with my grandsons, building, movies, video games, all of it!!

[@Nepheos]

kinda sad that nowadays Lego is just insanely overpriced, lazily designed, low quality stuff. basically just living of its name

[@eeyoretriple6]

dude just wanted to make toys and got smacked by the great depression and a world war back to back

[@Battleray]

Your editing skills are 10000%

[@360twoYT]

I got hand to magnates because his editing style,research,and voice and accent makes it entertaining and informative

[@Ezopland]

It is really hard to know what to comment when you're early, love you

[@vortex2996]

God was trying to stop the spread of LEGO so he could save us from the pain of stepping on those bricks.

[@grantallison3457]

So right

[@Lil_frzy]

Bionicle was also a big part in the healing of lego but thats a whole other story

[@SpruceRBLX]

I love these videos, SO entertaining.

[@danielkrabbe1754]

Wood isn't bad luck, Oleg just needed more ventilation or modern electric filtration 50 years before the invention.

[@ahetzel9054]

Just watched your Nintendo video, now im here. Absolutely loving this content. Got my sub

[@rhuman8672]

Great video. It did miss the bionical phase that saved it from bankruptcy and how it is now so successful that it owns Alton towers.

[@rockstargamesconceptual9183]

boy did i miss you magnates media

[@derbness]

In 2017 current owner Kjeld Kirk was at the opening of Lego House in Billund. He was so excited for it. I know hes not the ceo but his excitement for Lego was like watching a little kid

[@ivanivan4155]

You probably have the best thumbnails on the entire platform.

[@Diamond4403]

Good video editing, sound effects and storytelling. But there's one thing got miss, Bionicle theme help Lego company to come back way before the Lego the movie came to the picture.

[@jacobpenkava2980]

I've fallen in love with your channel . Thanks for all of the hard work and dedication your team puts in to each and every video for our enjoyment...

[@hanzocloud]

LEGO castle and space was a big part of my childhood from the 90s as well as playing with my brothers sets from the 80s. I’m so happy that lego is still here today where I got to buy a lovely big castle this year

[@spingleboygle]

the fact that lego was saved because of a literal plastic tractor toy is astonishing.

[@kristianpolanco8259]

There is no dark truth about LEGO!

[@alphatube1010]

Which software or video editor you use to make this video sir ?...amazing

[@wuiss__._]

Lego is actually a pretty awesome company if the only controversy is that they "stole" ones design

[@St0rmGuy]

And ironically that other design was stolen too!

[@Withoutwaxful]

Ive never seen any of your videos, the youtube gods brought me here. The production value of this video is top notch. Seems like a much bigger channel than it is. Way to go.

[@GeoffKippsBolton]

When I was a kid my father had a bicycle shop in Kenley Surrey. Behind the shop was a small industrial unit in which Kiddicraft stored their bricks. My friends and I would climb onto the corrogated asbestos roof to retrieve our balls, the workers in the warehouse would shout at us to get off, fearing we would fall thropugh the brittle asbestos. Down the road a few hundred yards was an office building and showroom. I was about 10 at the time and so when my father stocked some Kiddicraft building bricks with card roofs and plastic windows. They weren't as good as later Lego bricks because they didn't lock together as well. My father told me that Lego stole the idea, and the Kiddicraft guy couldn't afford to fight them.

[@srpskaball]

Ahhh magnatesmedia My favourite place to ruin my child hood

[@SaltNBattery]

All those fires seem kind of suspicious.. Were there insurance payments every time something burned down?

[@StudioSmith]

The editor puts modern sets when he's talking about 50s or early 2000s, like it's not hard to find images of sets from those years xD

[@Cammmmeron]

The funny thing about Legos is the pain of stepping on them is likely just as known as the brand lego themselves

[@vivipap4194]

I can't decide if the duck toy was cursed indeed or a cosmic message to le(t)go 😜

[@aaaatttt101]

Should be added that kiddecraft designer was driven to ruin as a result of lego and died early

[@Zuringa]

I imagine his name OLE had something to do with the name LEGO.

[@tomascaetano4270]

The day before this comment i was sitting with my brothers , watching a Lego cartoon and i was like: Dam, i don't know why, but i love LEGO cartoon design and story. Stunning.

[@motions_king]

This is my favourite video on your channel!😂

[@LiamNI]

5:52 - which he named the "Ferguson Tractor"... Eh, no, he didn't. It was named the Ferguson because it was a toy replica of the tractor invented by Harry Ferguson from Northern Ireland, the company that went on to be called Massey Ferguson (and the design was effectively stolen by Henry Ford...)

[@Sevarrius]

Bit of a pedantic and redundant point my man. He did still name it the Ferguson Tractor regardless or wether or not MM included the reason for that naming in the video, I don't see the part were anyone claimed it was an original and completely uninspired name.

[@DrNahom]

This is way too cool to be free!

[@Malo3447]

Your channel is fantastic. I found it at random with the video on the dominos founder and now i cant stop watching the back catalog. These are great thank you.

[@sukhpalgill2417]

But the curse of wood fire went along with every painful step on lego

[@ferripro9112]

Everyone gangsta until someone steps on a Lego brick

[@Ci-D3]

Your videos always leave me thinking. Very much appreciated.

[@Hollowdude15]

The history of lego is so fantastic and great video man :]

[@WorldofHVAC]

Another banger, can't wait to see the next video

[@heathstory9655]

I stumbled across your channel today and I’m on my fourth episode so far. This has been insanely interesting

[@caleb9315]

In South Australia we are the only place in the world to pronounce lego as Lay-go

[@mattd2026]

Man I wish lego was a public company

[@EdwinWade]

Real awesome video! But geez 3x their factories burned down by fire while making wooden toys?! Yeahhh I’d be taking that as a sign. No more wooden toys! Just plastic.

[@djurran48]

Lets not forget that Bionicle largely kept Lego afloat in the early 2000's

[@zacsstevens]

Are we sure he didn’t get insurance payouts in those two fires?

[@lordvalefar5263]

No mention of Technic and Bionicle? Those were my favorite Lego products.