The History of Neon Punch & XUM || 2 Disbandment's & A New Girl Group On The Way?

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Timestamps
0:00 Intro
0:32 PreDebut
2:30 Debut
2:56 Disbandment Prank
4:05 Terry Leaves/Dohee's Debut
4:52 Makestar + New Sub-unit?
8:12 Farewell Neon Punch
8:24 XUM (ReDebut)
9:00 Controversy
11:15 New GG + Where is Xum
11:38 Xum Disbands
12:02 Hi-L + Rebrand

[@whiteravenkpopfan]

What is frustrating to me is the potential these girls had, even in XUM. "DDALALA" did way better financially than I expected and really did show new hope for the girls and company 😔

[@emsbanifufu2642]

To me, it sounds more like Xum was disbanded due to how negative the racial comment/DNA video scandal as something like that is a death sentence to smaller groups from small/new companies. If a new group from one of the bigger labels made the same comment, the group would more likely to bounce back as a larger company can afford the damage control on such a scandal.

[@sammylee5474]

Yeah, that's what I was thinking

[@PiggiesInTheRain]

Yeah international fans complaining that they’re racist but then complaining that they disbanded. What did you think was gonna happen to such a small group being accused like that? People should think sometimes.

[@humaur5469]

@@PiggiesInTheRain yea think about being a decent human without spouting such racial comments like your dvmbfvcks flop unnies

[@sentimentallycarter7295]

@@PiggiesInTheRain their music was trash anyhow glad they disbanded

[@blackdiamond097]

@@humaur5469 this, if you’re not racist then you can succeed simple.

[@taylorl9424]

they truly deserved more. They were on the right path from constant promotions, a decent debut, as well as had a lot of potentials, but the company messed up. I will support Hi-L and hopefully they are treated much better, also I didn't expect my comment to be featured in here !

[@user-wr6zj9tj4v]

off topic but GOWON PFP

[@humaur5469]

Right path under showing how dvmb, unfunny and racist they're.

[@aJazzyFeel]

I'm a simple woman. I see a new Midnight Theory, I click. ❤️

[@Dungeonsynthenjoyer]

Relatable.

[@miichaverse]

Same

[@NippyBooks]

This just once again shows us, that if you start to stan a group from a small entertainment and members start to leave just to be replaced - run. The group will not work out. They will probably lose more members, put more members in and then make a sub-unit group that is also bound to fail. I never saw such a group have success in my 12 years as a kpop stan.

[@gabrielguay2215]

I mean After School and AoA are exceptions (although I think FNC was pretty big when AoA debuted) After School went through a lot of line up changes and a lot of sub units yet were doing pretty well.

[@mariadiallo5786]

@@gabrielguay2215 After School had an admission/graduation concept... Several other groups who tried their same concept weren't nearly as successful. It's accepted in Japan, but not in South Korea...

[@fishtank39]

brave girls is the only exception

[@b.6826]

These smaller companies really need to make more effort to retain their members, if your group loses a member after the first debut that’s the first nail in the coffin for a group as far as I’m concerned. They should have started out with less members (three) in the first place, it’s less cost and it means that they can focus on treating those few members better so that they won’t leave.

[@HahaHaha-hs7ln]

I feel so sad for them. These girls really worked hard to achieve their dreams but their company let them down.

[@jihoonscarat]

Thank you so much for covering them. This situation and this company really needs to be talked about more! NeonPunch was one of my favorite girl groups so seeing so many people care still is heart warming. Great video as always my dear ❤️

[@MidnightTheories]

Your video was great as well and really informative on all the artists that were under A100 ♥

[@aprils1888]

I don't think I will be able to get into Hi-L as much as I did with NeonPunch. Everything in NeonPunch, from the extremely unique packaging, the physical format, good song quality, to even all the members being older than me. Everything was perfect, but A100 just back stabbed them and I will NOT give them any of my money now!

[@eternallyrockhyun2963]

ive known them since their debut as neonpunch (they made me get into ggs) and after xum waiting for their debut and then multiple reuploads... i just was not only disappointed but also the controversy... if theyre gonna have a new gg i hope that they will be educated and ready to have a girl group..

[@istantoomanygroupscheckemo4016]

They’re debuting tomorrow!

[@tuesdaywithjisoo8395]

Look aside from the members behaviour in that DNA video, the companies apology was actually kinda genuine (compared to most companies)

[@Bambabababambam]

ddalala is my most played song on spotify

[@thedoctor1350]

That DNA video left me in shock. How did they offended so many cultures in like 1 minute. Literally every sentence was them coming for dark skinned people

[@bastiaan1638]

Not a slay

[@user-zz3ie8uu3o]

literally like native Americans, Ghanaians/Africans, Indians, native Americans viets like damnn

[@retenson8596]

this is why you need to train trainees on being culturally and racially sensitive

[@kazuhasgloves]

this is gonna be so good as a background noise while I attempted to finish/unlock all of the things on WWE SvR 2011.

[@TheJrockfreak]

Nice, such a dope game

[@kazuhasgloves]

It really is, dude!

[@dustinpalmer]

Such a good game

[@aprils1888]

Both XUM & NeonPunch will always remain iconic queens

[@humaur5469]

Iconic flops~

[@piratetoyhouse611]

@@humaur5469 Iconic queens, a little bit of that /=/ not queens.

[@kirstenzonkowski152]

I love these videos that you cover the sad story of groups that disbanded too soon and sadly. Here are some suggestions of groups to cover for the continuation of this series: ANS, Badzkiz/Hot place, Areal, BLADY, FlaShe, Sha Sha

[@MidnightTheories]

Great suggestions! I already have this month's videos planned out but I will look into them for a future video! 🔮

[@kirstenzonkowski152]

@@MidnightTheories Great! I can't wait until your other videos, I love your channel ♥️♥️

[@____Sunflower____]

and Fiestar and Hello Venus

[@asentientmonkey4860]

This group’s music really change my view of K-pop Sadly they disbanded before I even found their music :(

[@nazifarahman8953]

I was really wanting to find out what happened to neon punch. Thanks a lot for this video

[@MidnightTheories]

Glad I could help! 🔮

[@carysmariee]

i hope hi-l doesn’t get hate off of this because it’s the company’s fault. it there’s :( they do debut in august 11

[@TalkingAboutYooh]

This company has had so many problems with its handling of groups that I don't know if it's even worth caring about a new group.

[@richardcao8195]

I haven't heard of NeonPunch, but I felt bad. This is like Pristin's situation. Xum and Hinapia has so much potential.

[@kasaneteto986]

Just a really important example of choose your record label wisely

[@saysaysays]

The queen of mystery is back

[@michime7860]

I really liked XUM :( I'm so sad about these changes😭

[@neomoon6387]

I was really big fan of neonpunch before the dna video stuff and even when they and the company apologized I still couldn’t get over the fact that the said the things they said and stopped stanning all together.

[@aliyai4000]

Neon Punch was one of my favorite groups, loved their discography a lot. Moonlight and Tic Toc are probably two of my favorite songs of this decade in k-pop. Their disbandment saddened me a bit (because I kinda hoped the two girls would return from their hiatus but.... they didn't), but at least I was happy to hear that some of them will redebut in XUM. And now... this. In spite of the controversies relating to XUM, the fact that A100 decided to just delete everything relating to the group to make place for a new one didn't really sit right to me. The fact that they had to confirm their disbandment via a KZbin comment just like the one we all write below a video when asked about what's going on, again, doesn't sit right to me. It felt weird, it felt like a "oh shit, we forgot to announce XUM disbanding, didn't we?" kinda moment when they uploaded the Hi-L content and deleted the ones related to XUM. Feels a bit worse knowing that DDALALA did a little bit better on the financial side and that XUM could've went somewhere if A100 capitalized enough on that slight advantage. I wish Hi-L the best and hope that the girls are getting better treatment than Neon Punch/XUM did. I also hope A100 (or Kpop Live Entertainment apparently according to the teaser) sort their shit together too because in that rhythm they'll lose their groups far too often and that won't benefit them on the long run.

[@arilovestoast]

I loved Neonpunch. I wasn't sad they disbanded because I saw it coming. That DNA video was so disrespectful though. I wish A100 would have screened the video prior.

[@hellogoodbyeandallinbetween]

I had no idea such a horrible prank was played. I actually enjoyed their first comeback

[@lrke2487]

you have the best timing!! I was looking for something to watch and then you upload:)

[@ice-choco-Icecream]

I felt specially sad for the girls, i first met them in summer 2018 and instantly fell in love with Moonlight When the news came that XUM was disbanding my heart broke, they did all they could, but i guess it was inevitable I really do wish the best for the girls and their future goals

[@raygin6581]

Frequent line up changes are the worst thing you can do. Those kind of groups always flop

[@kay.cvntyy]

your notifications make me happy

[@andredrw289]

It’s really shady to me that they disband both NeonPunch/Xum then use their KZbin channel to show their new girl group. Not gonna lie the racial controversy with Xum left a bad taste in my mouth as a African American so I didn’t really support them much since then but it’s still shady what the company did

[@whl.523]

Yes as someone who’s South East Asian as well it left a bad taste in my mouth. I can not imagine how black fans must’ve felt... just so much ignorance. I remember watching the video at the height of the controversy thinking “what’s funny about this? 🤨” If they wanted to ever have a stable community with international fans, they failed already

[@Lv-sg4zp]

Fr, I’m African and from all the anti black/African insensitive controversies, this is one of the worst I’ve ever seen, if not the worst one, so I don’t blame the company for disbanding them 🤷🏻‍♀️ I felt grossed out and I honestly don’t feel bad about them

[@kristianprayoga1139]

MBK (DIA and T Ara ent) sold T Ara Official YT Channel for money 😂😂😂 after they wont renew contract with MBK

[@EmblavonEinzbern]

Im Ghanaian myself and i kinda felt a little sad that they would do that but this was hella shady

[@andredrw289]

@@EmblavonEinzbern it’s definitely very shady

[@Lin-kk5be]

Yea no what the XUM members said was over the line. It wasn’t just lack of knowledge, it was minutes full of mockery, prejudice & colorism. This is a rather severe case of racism in Kpop.

[@scarqueenx1x115]

Girl bands always struggle and I hate that. 😞

[@slenderman2741]

Lol “Here’s a traumatizing experience. Boo! It’s a prank! Laugh for the camera hahahaha!” ..?

[@vogueitordie]

I remember being able to see NeonPunch perform live in 2019 at promotional concert in Dallas and they made the audience feel so energized. So sad to hear about their disbandment and hope that the members are successful in their new endeavors 😢.

[@cecylemonstorm8117]

They all were so talented, i really loved them

[@nat_to_world]

Alright, Theory Time: 1. When NP (neon puch) second release didn’t do so well + the financial impact of COVID; it’s very possible the company decided to cut their losses and try again with a new group. 2. The money for XUM debut came from the Makestar campaign funds. That’s why they were so shady about it. 3. After the racism controversy, the company decided to go for an entire rebrand to distance themselves from the whole thing instead of actually recognizing their mistakes and educating their idols. 4. Since it’s clear that this company gives up the moment things aren’t all sunny, I’m genuinely worried that the same mistakes are going to be made with this new group.

[@soft1708]

I love your videos so much! Keep up the great work!! ❤❤

[@sincerely_sana5]

I love your videos so much

[@crowravenhart8282]

I was really looking for things that happened to neon punch and xum thanks for covering it...

[@spideyungi]

honestly think that A100 has ruined any chance of success for their new gg. the way they treated neonpunch/XUM was horrible and they'll probably do the exact same tp these new girls.

[@mynameisminhodibidibidi7435]

XUM had a great debut, they deserves more!!!! 😭✋

[@Kayweezyfbabyy]

I love your vids ❤

[@avrillaredo7135]

When these lineup changes happen so early i just know the group it's just not gonna make it most of the time

[@sammylee5474]

Hard to see comments about people liking XUM after that controversy. 🤭 well ig we do tend to normalize bad things. Edit: I don't think it was right for the group to disband. It's not hard to educate yourself and move on, even if people constantly bring it up. Xum had talented, hard working, dedicated, loyal and pretty girls. It seems the problem was the company rather than the girls themselves, because it's clear the company didn't think loyalty and dedication went both ways.

[@Vinyltechnician]

I hope the label doesn't end up being a repeat-disbander.

[@kyujinz]

i feel bad because i liked their music but i could never support them,, like when that racist ancestry video came out + neonpunch stans hating on my ult rcpc

[@Sheepy16able]

This is a good example for real mistreatment and unfairness. I think the new girlgroup will disband after their debut like Xum did. The company will do the same mistakes ever and ever again

[@hellogoodbyeandallinbetween]

I would love if you did a video about 4ten/poten. I heard so many rumours but not sure what actually happened

[@shangbinie1767]

Oh nooo I loved them !! (Xum) I saw the video where they did the prank

[@seal8719]

BAD decsicion to disband XUM because they new girl group flopped hard ( im not blaming the girls )

[@romifox_k]

I watch ur Video and Jihoon Carat's Video And i Agree with both statement This is why i support You and Jihoons Carat^^

[@gracezb1]

i feel bad but there’s just no way i will invest time in a group from that ent company again.

[@elmin82]

very good video

[@kimble90126]

So sorry for these girls

[@poofbnny]

neonpunch was my ult since they debuted. it pains me to see such talented people go through stuff like this just because of an ignorant company. they deserved all the success and fans in the world, they had potential especially with the rise of kpop popularity overseas and yet this company treated them like they were nothing.

[@you_know_me8218]

How petty does a company have to be to wipe out the existence of a whole group just to make room for another one. Like, are they running out of email addresses to create them with? Like dude, it’s not hard making two-three email address

[@kuya_d17]

I never knew they went to the Philippines

[@electrichearts]

Would you also talk about Hi-L? 😭

[@Hannah-vt7lc]

Was really sad when I heard XUM disbanded. I loved their debut, but didn't keep up with them a lot, wanted to see some more of before stanning. Sadly never had the change to do so.

[@pinkicechuu]

As both a Nellight and an AWEXUM, I was furious when A100 deleted all XUM videos like this... They really have no respect for those girls' hardwork! Fans came together to send e-mails to the company demanding for the XUM videos back on their channel, but until now it had no effect sadly. Hopefully we can get our voice heard, but knowing how shitty that company is they will surely keep ignoring us. That's why we asked for help to other fandoms, the more people send e-mails the harder it will be for A100 to ignore us

[@Carolina-bw6gy]

Wow....but why? Only a problematic act and the sudden disbandment shouldnt be the reason to delete all mvs of a group

[@pinkicechuu]

@@Carolina-bw6gy Because A100 just don't care, they'll keep trying and making new groups until one succeed...

[@cj-co1yu]

yeah ill check out hi-l but im gonna miss baekah too much 😔😔

[@sierraisstressed]

Didn’t think you’d ever talk about them tbh

[@justhereformeh_]

Wow I'm early haha

[@beepbooplolz6580]

can someone tell me where 5:47 is please I really wanna check out their past covers

[@user-ir7zw5vs8h]

Tic toc was a bop like- when i found out they disbanded...💔💔💔

[@Hiro-zo3fh]

Xum could be a hit tho...it was unfortunate :(

[@vstopbiaswreckingme7194]

I used to be obsessed with Neonpunch's music, but I stopped paying attention to them after XUM debuted (because I hate the music they released as XUM), I feel like the company knows how toxic cancel culture has become and that they know that once you've said one racist thing, people will forever see you as racist even if you "educate yourself" and feel genuine regret for what you said

[@thedoctor1350]

It’s not “cancel culture”. Just say you think black people should shut up. They made racist remarks about black people and you call blacks people being upset about it “cancel culture”??? Not even us, they offended so many cultures in like a minute. They’re racist. Also it was the company that apologized, not the girls.

[@vstopbiaswreckingme7194]

@@thedoctor1350 1) i dont think black people should shut up, keep on educating the ignorant and calling out the racists 2) what I meant with cancel culture is that if someone said something racist when they were 10, and are now grown adults who have grown and learned and like I said feel genuine regret for what they said, people will still cancel them every month for that one racist thing and people will still call them racist

[@rinrin9236]

@@vstopbiaswreckingme7194 your second point doesn't even have a relation to the XUM situation. Were those members 10 years old when they made those remarks? Because they looked like young adults to me. The "problem" isn't cancel culture, it's stan culture not allowing people to be held accountable, and then feeling entitled to forgiveness after making disingenuous apologies. The majority of kpop idols who have done racist things were over 18 at the time of those events, but kpop stans like you always find a way to infantilise and excuse their behaviour as "ignorance" from being East Asian. And you don't know your idols. Just because idols "apologise" for discriminatory comments, it doesn't suddenly make them not racist. All they learn is to hide those behaviours to not get cancelled again. I doubt there's much motivation for them to change their mindsets when they've had those views for their entire lives and they don't know much, if any, people of different ethnicities. But please keep finding ways to excuse your faves discriminatory behaviour. I'm sure that makes you feel much better supporting those kinds of people.

[@Anna-uj4oc]

i really need to know where is dohee

[@sleepybaby8218]

Bro I just watched a video about them from Jioons Cart (idk if I spelled that right)

[@aless_ia57]

Yeah same And it's Jihoons Carat

[@soomi]

After such big mistake it is not too weird that - out of shame - they decided to part ways with an uneducated group. But its still bad of the company to remotely not even screen anything before they upload it. You'd think that after so many idols being cancelled these days over saying ignorant things that they'd think twice. I genuinely hope the best for the new group and I just hope the company doesn't mess up again. I think it is for the better to move on. People will forget about Neon Punch/Xum really fast. Trust me.

[@SuperArea31]

Maybe those cultures should work harder to improve how they're seen by others - In much of the worlds eyes those ethnicities are seen as uneducated, violent and stupid. Mostly through media made in the US, and the US's problem with racism, isn't the worlds problem.

[@maraontop]

@@SuperArea31 nigga wht

[@shaunyjimenez9637]

Wait, XUM DISBANDED???

[@Fuzzy_Llama]

maaaan. i really liked XUM. :(

[@aliyyanaforever7685]

How are y’all actually behind a group that is out right racist and said some racist stuff?? wow

[@Lv-sg4zp]

@UCVvzqZrigiboWiR_UQTWzhw the company apologized tho, not them. Forgive them if you want and if you belong to one of the groups that were offended, but just because the company apologized it doesn’t mean the girls themselves felt sorry, let’s not confuse that. Laughing about the possibility of someone having Ghanian ancestry can’t be “not racist”, sorry but that doesn’t make any sense. Support them if you want but don’t try to make it seem like it was unintentional, because you would feel the same if it was towards you

[@aliyyanaforever7685]

@@Lv-sg4zp Exactly I would never support a group like this ever, and things seem to never change. As Newton said what goes up must come down, in this case kpop is a big thing not but if they keep going with this racist stuff it will end up coming down and they will be back where they were a few years ago

[@SuperArea31]

When everyone in the west and countries like Korea, China and Japan makes fun of, and dislike you, maybe you're the problem.

[@urmotherfather2584]

i dont understand these kind of company .. when the group is doing better than before .. they just disband / disappear . like XUM and ANS . and immediately debut new group , and the new group always have less success .

[@Noodle-hn7lc]

After those comments made in that one video. Good that Xum disbanded

[@casualsuede]

This company is a mess.

[@KittinPyro]

The comment about the loud voice, wouldn’t have come across so negatively if it had just be rephrased a bit better. For example, I personally have noticed that african american female singers often have a strong and clear singing voice. To me this isn’t a negative point, And i find that to be really pretty when i’m listening to someone sing. Although it’s difficult because of translation, it’s possible she didn’t make that comment to seem negative but rather as a positive point. Still there’s no denying that, if it’s worded in a similar way in korean (meaning a very direct translation) that would most definitely seem offensive to many people. I feel abit bad for a lot of people in this situation, such as these idols. In the west, culture and ethnicity are so incredibly diverse that almost everyone grows up around some sort of diversity, meaning people are not only more accepting (generally speaking) but they also just know what things are okay to say and what isn’t. It seems like in other parts of the world, Diversity is focused pretty much exclusively in capital cities and other businesses focused areas (Like Tokyo in Japan). Foreigners might not get any looks or second thoughts in those areas but the more rural areas with less tourism tend to be more, i guess rude, about seeing someone not from their own country. While it doesn’t excuse the comments made in their dna video, when you really think about it, these girls are likely just a victim of circumstance. They probably didnt know any better because they’ve never personally known many cultures or ethnicities outside of their own, which is really unfortunate and makes me quite sad because they’re missing out on a lot of things in our world.

[@ally7692]

Is xum disbanded? I'm outdated I was just waiting for their next mv because their recent mv was so good. Note: I ddnt watch the vid above I went straight to the comments hehehe.

[@fishballs_]

They got canceled by the media and a lot of shit

[@fallfanaticstudent]

Compared to other companies in these videos they don't seem like the worst company. I think they made a few genuine mistakes rather then seeming intentionally malicious like some of the companies that really could care less about the members. I guess they thought it was a lost cause after the racist controversy.

[@OrenjiArms]

it was through this video that I found out XUM disbanded :( wait this intro was so eerie, your voice was definitely not what I was expecting

[@thoseriseofkingdomsadswith972]

Holy shit, that DNA video was so cringe-inducing. I'm surprised that their CEO/rep acknowledged it so quickly tho. The end statement about "we're against racism" was so eye-roll worthy, but everything else seems to be a decent apology.

[@kay.cvntyy]

im currently the first one to watch this video

[@electrichearts]

Now hi-l has silently disbanded 😭 this company sucks

[@arain764niara]

Honestly they could've came back. They apologized for the video and some time had passed

[@michime7860]

Okay I didn't know about the racist video😀

[@gunwooks]

My gosh they could have edited that shit out! Not defending their remarks tho

[@nonamejim4741]

As soon as the second Hi-L video was dropped on XUM's KZbin channel, and I realized that they changed the channel for the new group, I promptly unsubscribed. I think it's disgusting from the company to use XUM's channel for the new group.

[@gunwooks]

It's the ignorance that killed their career. Internet is there, do ur research before spouting nonsense. Their songs were VERY GOOD no lie

[@cakredi4132]

I only have one wish: *Please discuss GWSN.*

[@Bambabababambam]

Hi-L flops

[@rayna5561]

They need to be canceled the disrespectful laughing

[@positivequeen1081]

Hi-L is gonna disband by the end of 2021. I’m calling it.

[@shineinstars]

a 100 is trash

[@just_apotato]

First.

[@lostboi8807]

All the youtubers are copying each other huh.

[@MidnightTheories]

With all due respect. I have never copied another creators video. I announced almost a week ago that I was working on this subject since this is something that just happened (xum's disbandment + Hi-L being announced). I am only 1 person behind this channel and its humanly impossible for me to research, write, and edit a video in 1 day.

[@lostboi8807]

@@MidnightTheories I know. it was a joke lol

[@lolo-no9pm]

@@lostboi8807 bad joke dude

[@0detoyoon]

@@lostboi8807 then use /j in your comment. Not everyone can guess if you're joking or not