The PROBLEM with Purple Kiss (why i'm worried ...)

[@domi4135]

I think what Purple Kiss needs to do is promote two songs, one their Halloween-like concept, and the other one with a more versatile (for lack of a better word) concept, so you can satisfy the old fans, as well as introducing new fans, but that’s my opinion 🤷🏽‍♀️

[@fennecfox3893]

In general I think they should do 2 MVs per comeback. A lot of groups are doing multiple MVs these days. It's a good chance to get more recognition. The second MV would probably be more low budget but that's ok.

[@cloudchungxiao]

Do you have an exemplar of what versatile concept they should go for. I was think about how Purple could be their dark or halloween concept and then Kiss could be the other side. Not sure what though?

[@Isvhwv]

@@cloudchungxiaowell I mean they did a more summer concept but what would’ve been better is if they took the red velvet route and made it a upbeat tempo song with a creepy message/undertones.

[@blueveluv4748]

Honestly i think that their latest release 7heaven was a bit of a missed opportunity bc of all the fame and popularity yuki managed to collect thru queendom puzzle i feel like if only they sticked with their signature dark tracks even for just around 2 more times before finally releasing a lighter track it wouldve really helped people get more familiar with their musical identity and really establish their sound as a grp. Also a light and summery song in the middle of september?? Like???

[@cloudchungxiao]

Yea, Queendom puzzle was such a good activity for them to both capture that hype but also generate more attention from Sweet Juice's kinda popularity compared with what they did in their previous year. It was just a real 180 switch up which I hope was just a one-off

[@akkadreams]

This is so true! they should have sticked to their inicial image instead of experimenting with 7heaven, it wasn't a bad comeback but it was just a bad moment to release it

[@cloudchungxiao]

Yea, I was wondering whether them doing something like 7heaven early on may have helped not feel like this. Kinda like how IVE tried something with baddie. But yea, they really committed to such a starking contrast of a concept that 7heaven was a big woah.

[@kpopfanphotos]

This is a late reply I know, but people put way too much emphasis on how much queendom puzzle actually helped these respective groups. It was a show that had members from only nugu or mid-tier groups. Chaeyeon was the biggest idol on that show and she left like after the first episode or something? Lol. People saw H1key album sales do well after queendom puzzle and attributed it to queendom puzzle saying that they were selling well because Hwiseo got #1, but somehow forgetting that rose blossom was going giga viral in Korea and the album sales for rose blossom even shot up too when it started charting. If you look at any of the groups from this show that had a member end up in el7zup none of them increased in sale. RCPC, Wooah, and Purple Kiss all have either sold the exact same amount as their previous comebacks, or less. H1key was literally the only one that sold more and it was due to their own music. Not Hwiseo getting #1 on a show that had low viewership to begin with because it was all idols that people generally didn't care about anyways (as much as I love them). Also 7heaven release was perfect timing. Releasing dark songs never makes sense during the summer. People think it's weird. Look at Zombie by Everglow recently it was released in the middle of summer and there's a lot of people wondering why. Anyways like I said yeah year late reply. This was in my suggestions for some reason.

[@swnb838]

@@kpopfanphotos My opinion. The group has failed miserably. If the group is not disbanded. They will remain on the sidelines for the remainder of their contract with the company. ،

[@Mad_InSomnia]

Lack of visibility and the dark concept is really what puts this group at an disadvantage. As you have said, the only group that managed to pull this off successfully was Dreamcatcher. And they only managed it through a lot of perseverance and a growing and formidable fanbase. It took them 6 years to get their FIRST music show win. And even now, this still fight uphill because the dark concept just isn’t popular in Korea. Not over the long term, anyway. Idols have been successful using it as an experiment for a single comeback but then they move back to their original sound. I think Purple Kiss has potential but it will take a LONG time for them to see the benefits of their hard work.

[@cloudchungxiao]

Ohh for sure. Plus Dreamcatcher has always had a niche but strong fanbase and so I could easily see Purple Kiss follow suit and just continue to thrive with their niche fanbase until it kinda clicks for a bit more of the general public for them to be noticeable beyond their fans. It really is hard for girls groups to go for that darker concept though

[@lemoncakeslemonade5430]

Purple Kiss is doing okay. They aren't doing stellar, but they have steady mv views and sales. I think that they are making money, and Swan and Yuki are very popular. They're having about 2 comebacks a year, that's not bad. Zombie was crazy popular also, which you didn't focus on as much.

[@yohanedescends4683]

zombie came out 2 years ago and wasn’t THAT popular either

[@cloudchungxiao]

Yea, they're doing okay in a general sense but they're kinda starting to regress a little. Swan is relatively popular and Yuki is starting to get popular. Zombie did do pretty decently but yea that was two years ago and so even if it helped elevate them within the next comeback, we would kinda start to see a lot of that momentum lost to the point where people wouldn't think about zombie as the reason they still continue to listen or support them unless they were fans

[@arushisingh4394]

I swear zombie should have gone crazy viral because of how colourful and catchy it was..it should have been their 1st win..and sweet juice was perfection to a T..at least that should have been a first win for them 😢

[@alexc9278]

How are they doing ok? :(( they barely sell 40.000 album copies :(( I'm a fan and I hope RBW will promote them better and choose better songs for them in terms of title tracks

[@cloudchungxiao]

I mean album sales is not the only metrics as a comparative to success. But yea, their concept might be just not as easily digestible for a general audience so it might really take some time

[@momomomo__]

i think with purple kiss, the company was trying to pull a red velvet, with their purple halloween side and their kiss cuter side, but having a halloween inspired group. i feel like it's a great idea, but when done right. zombie, for example, is a great example of their kiss side, but their latest comeback just sounds... boring? like any other group could pull it off? i think that if they market them with the ponzona/zombie duality, they could get a really solid fanbase, by getting fans of both concepts while also keeping their own colour. unfortunately, they're underpromoted and i feel like the company is starting to bend to fit in with trends, instead of standing their ground. specially after yuki doing so well in queendom puzzle, i feel like this comeback was the time to release the most purple kiss track they could muster, to show who purple kiss are to the new fans. instead, they did the opposite...

[@cloudchungxiao]

Wait I could kinda see that. The second half of the year releases of Zombie, Nerdy and 7Heaven all kinda have a more "refreshing side" that doesn't feel too dark like Ponzona, Memem and Sweet Juice. 7heaven was an interestingly timed comeback though.

[@momomomo__]

@@cloudchungxiao my theory is that they weren't expecting Yuki to make it, hence the weird timing for 7heaven, as well as the lack of personality it has.

[@cloudchungxiao]

Honestly could see that. I mean even Rocket Punch and H1-Key too. They promoted like immediately right after to the point where I wonder whether they expected someone debuting in Ellzup

[@maarshiexcryxx]

i cant agree more tbh

[@Regel2008]

I got into them bc of their company. I’m a huge MooMoo and I became a Plory in default. Love their pre debut right away. The lack of promotion is not too far out for RBW. Personally I love their discography but can admit that 7 Heaven has definitely slow them down. But their popularity hasn’t gone down, in notice the spike for both Yuki and Swan. I assume people had expectations bc they are Mamamoo’s sister group. Dreamcatcher is really the only group that embraced the dark concept but Purple Kiss should embrace what they are as a group, being Purple Kiss

[@cloudchungxiao]

Yea, even if the comeback had dark elements with 7 heaven sound like Zombie. That would have done way better I feel. But yea, this comeback felt lowkey rushed both in the lead up but just during the era too.

[@akosicvy]

zombie was the song that got me into them. then they fell off my radar after. i only checked on them again because of sweet juice. i’m a big sucker for dark fantasy so i hope they stick with more of that sound while also exploring more song like zombie as well. zombie i can only describe as a horror bop. it’s fun and groovy but still has that horror flavor to it. i thought 7heaven was okay but the light stuff from them just doesn’t hit the mark. i’m slowly going back on their discography since they won’t be having a comeback til next year.

[@cloudchungxiao]

Yea, I would vibe a dark fantasy. In the realm of Ponzona and Sweet Juice. Plus throw in some Zombie, or maybe going back to their pre-debut pre-release type of route like Skip Skip or My heart skipped a beat.

[@hannahmew9194]

There are definitely some things that can be improved to help their longevity but I’m just happy they are going strong because they have such a great discography and I feel like they have been able to make many diverse releases while sticking to their concept. I’m just praying they don’t abandon their concept. Loved the video keep up the great work 🥰

[@cloudchungxiao]

Thanks. And yea, defs seems to be atleast getting the bare minimum and is not completely being neglected so we can only hope general public starts to kinda get it soon. As for the concept, yea, let's hope this was a one-off thing

[@chelleange1s]

imo - 'memem' ruined their momentum. hide & seek gained them some new fans who were excited for their next era, but the sudden switch from quirky witches to girl crush was dissapointing & drew a lot of potentional fans away. rbw for some reason doesn't seem at all keen on gaining fans back. my suggestions for them would be to 1. hire a better & smarter creative team. concept photos, teasers, album packaging are a great way to go viral nowadays & with their witch concept, they'd benefit from it. 2. actually promote the group. send them to uni festivals, kcon. there's so many internet variety shows nowadays just send them to one. i am still waiting for them to reference the love witch & suspiria in their work btw

[@fennecfox3893]

memeM was unfortunate timing because it had just become trendy to hate on girl crush, which is stupid in of itself since girl crush includes everything not cute or a ballad depending on who you ask. And kpop fans are always quick to jump on the latest trend because they want to seem like they are insiders when in fact they are afraid to think for themselves. Also not agreeing there was a sudden switch from being quirky witches since zombie was then the only TT where they are not in fact witches.

[@cloudchungxiao]

(1) would be hard because that would target such a niche part of the public. Like it would drive attention for sure but does not translate to fans which depending on their musical route, might be extra unnecessary cost when their concept photos and teasers don't look the worst atm. (2) would be nice. They are defs getting some things to do to promote but yea it would be nice if we got a bit more.

[@forg_tful.]

i agree about memem. as someone who fell in love with their sound from their first 2 EPs, memem was a jarring change and disappointed me. the sound is just not something i enjoy. it's not simply because it's girl crush and i hate anything girl crush, it's just the fact that they stood out to me because they had a *different sound* than the over-saturated edm/noisy girl crush gg market. it's why newjeans are also very popular and stood out from other groups (but nj had more visibility because of hybe so they sky-rocketed while purple kiss are struggling more with audience). purple kiss had a niche sound going for them, but then suddenly went to what everybody does (to a sound a lot of their audience was escaping from) and stunted their momentum. however, i really liked nerdy, and this album with sweet juice is great, autopilot is a really good b-side too. it's just a shame they don't have a bigger fanbase to support them through it.

[@cloudchungxiao]

Omg kinda like their Ven Para by Weeekly situation. But yea, idk if it's because I have spent a lot of time listening to them while researching them but all the comebacks besides memem and 7heaven have grown on me. Hopefully, this really was one off and they go back to their concept

[@elaine4434]

memeM disappointed me bc i had just begun stanning purki, but what really REALLY killed them was nerdy. this is just my opinion but… nerdy was like the worst song released that year. cringe lyrics, forgettable, no promotable or stand out bsides. after geekyland i unstanned. i loved sweet juice but 7heaven was kind of generic and boring. so far they haven’t really done anything to regain all the fans they lost.

[@eugenie3394]

For me "Sweet Juice" was a masterpiece and the entire album was so great, and it really made me interested in the group. I already had "Ponzona" and "Zombie" in my playlist, but this album really made me listen to their discography and stan them. Even the controversial "MemeM" is a song I find myself listening to, because I don't find it as bad as everybody claims it is. I also don't agree with some comments here saying that they have a similar concept to Dreamcatcher, I am a huge Dreamcatcher fan and I think Purple Kiss is very different. I would say they have a vibe with some more "Femme Fatale" like in "Ponzona" or "Sweet Juice". But this last comeback, "7Heaven" ... I was SO disappointed. I just find the main song mid, completely out of concept, and simply very forgettable. After such a great mini-album with "Cabin fever", who was clearly my favourite album of the year, this comeback is just a huge disappointment. I really hope they can solidify in their concept and also get some more promotion, because I would love to keep on listening to the girl's songs, but I just won't if it is songs like "7Heaven" over and over again, because this is simply not the kind of songs I like.

[@cloudchungxiao]

Yea, seeming like the general consensus in the comments about 7heaven is that most people are disappointed or confused by it. Hopefully, we get to see them go back to a Ponzona/Sweet Juice type of vibe which I feel like is the good balance of not feeling to dark halloween-ish and being relatively palatable for a dark concept type of vibe.

[@vixxexo6855]

Bruh they are just experimenting and showing their versetality. No wonder 4th gen is so boring when groups that changes concepts gets hated on.

[@maarshiexcryxx]

i couldnt agree more. i LOVED hide&seek and memeM was amazing. sweet juice and cabin fever wasnt in my top3 fav, but it was great too. but 7heaven is literal definition of disappointment tbh. worst album of theirs

[@jaydabomb2510]

Yep. 7Heaven was nice but it was a total different concept. The song is nice but it wasn’t something I would go out and listen to. Memem at least stayed with the concept a little. I hope they would do more songs like Sweet Juice

[@eugenie3394]

@@vixxexo6855 I definitively wasn't hating on them 🤔 As I wrote already, this is simply not my kind of music, and if they keep on doing similar stuff, I will simply stop listening to their new music, as it is not to my taste. I think the girls showed their versatility already on multiple occasions on B-Sides. However, I think it is important for a group (and not only in K-pop) to stick to their genre of music, or to stay close. If you were a big fan of a group doing ballads, and they suddenly started producing hard metal, you would be disappointed right? And on a more "marketing" point of view, this isn't a really wise decision to switch concept without a really strong fanbase behind following no matter what, which sadly Purple Kiss doesn't have yet, as said in the video. If a huge group, like Blackpink, started releasing songs that have nothing to do with what they usually do (let's take the example of hard metal again), they would still have a huge fanbase following them in their projects, but PK doesn't. And finally, it is a thing to do some songs who are different to show your versatility, it is another to make it your main track. If we look at Dreamcatcher for example, they have a very wide and varied discography, but their main songs/MVs stay in the genre of rock/rock-pop/electro. Also I would just like to add that there is this expectation in K-pop-world that I really don't like that if you like a group, you should also stan them, and you should love all of their musics and follow them in everything they do. Again, I'm a big Dreamcatcher fan. That doesn't change that they are some songs by them that I simply don't like and don't listen to. Just because I don't like one comeback of Purple Kiss has nothing to do with being a hater. I simply have an opinion on one of their music. In the end, my opinion doesn't matter. If the girls like the song, and are happy with singing it, great for them! I wish them the best, really. It doesn't mean that because of that I have to force myself to listen to this song I don't like, and say positive things about it I don't believe in. Anyway, sorry for the long text I got a bit lost in my thoughts again ! What were your thoughts about 7Heaven? Have a nice day/evening 😁

[@JoshuaDesean1992]

Sweet juice is a HIT

[@cloudchungxiao]

Yea, while doing this video, I didn't realise how good some of the songs were. Still been stuck in their debut era and so hearing the more experimental songs and sweet juice, they really don't sound too controversial like Next level

[@reneeroesler9944]

I love Purple Kiss and I'm not worried about them. RBW just needs to promote them slightly better. They spend way less on ads for them compared to Oneus and they need them more. Sweet Juice was such an amazing comeback for them this year. Purple Kiss is still new and still growing. I like they don't follow the typical trends in kpop.

[@cloudchungxiao]

For sure. They don't follow the trends which will make their journey not as smooth breezing. But yea, thoughts on 7heaven?

[@Chuu_Vault]

I think the main problem that ppl might have with Purple Kiss is the lack of promotion (thanks RBW at least you're consistent with that) and their concept. With the concept one is bcuz kpop stans have already that the token dark kpop group to stan who is Dreamcatcher, and even a lot of kpop stans don't like Dreamcatcher. Also i point that i wanted to make is MemeM, MemeM killed most of the hype that Zombie gave the group. Zombie was literally one of the most liked kpop songs 2021 and the mini album gave them critical acclaim. MemeM was hated to the moon and back and a lot of ppl called them 'Aespa copycats' due to the experimental nature of the song and similarities with Savage. I missed Jieun btw i hope she is well 😔, and i think her departure affected in some way the group bcuz she was the stan atractor in Korea at least. She was praised by her visuals and stage presence, but i hope she is doing fine and living her best life. I just hope Purple Kiss can gain a little bit more of success, obviously i'm not expecting them to be Big 3 or Hybe but more like Stayc.

[@cloudchungxiao]

Yea, definitely all great points. I do wonder whether they were expecting a Zombie 2.0 though or whether they would have been okay with something similar to Pozona. Like I could see the whole experimental nature creating mixed reception but would people be okay with a darker concept without the experimental sound?

[@yjvm6054]

I went to their concert today and FELL IN LOVE!! i hope they do well

[@cloudchungxiao]

Omg nice, was this your first kpop group concert?

[@hamsterhuey99]

Great video. Purple Kiss has time definitely, and you can feel that they are on the cusp of blowing up. They especially have the talent to do so. If Purple Kiss has million fans, then I'm one of them. If Purple Kiss has one fan, then I'm THAT ONE. If Purple Kiss has no fans, that means I'm dead

[@cloudchungxiao]

Yea, their concept isn't as palletable for a general audience but they have talent to outweigh this which I feel like one strong release to the general public and it'll be vibes.

[@gab.s03849]

I know there are problems, they had two comebacks, Swan's solo debut, several days for fansig in each era, they managed to go to 2 editions of Kcon (Japan and SA), in addition to the group being able to participate in events and festivals like RBW's Summer Festival, and they will close the year with a US tour. Over time, they will be able to create a big fan base. RBW has been increasing the number of groups to precisely have a greater influence on the industry, the power of big companies is very large, groups from these companies really get the best promotions. But thinking from another side, if they have money to buy companies, then it is possible that they have enough to put the group on the rise again. Regarding songs, the CEO himself has written many successful songs not only for Mamamoo, but for BTS as well. They need to make some changes to their marketing strategies (even though they know that popular groups get the best promotions). It would be an interesting type of content if they produced an interview channel on KZbin with one of the girls, a place where company groups could talk about their work without a script. Since there is a saturation of groups in Korea, I believe they can have a fan base there, but the focus is on the international market. Kard is in the company and focuses his shows abroad. Kara is a group that was successful before the acquisition, but they have a large fan base in Japan. Mamamoo and Oneus just did an overseas concert tour, now MMM+ has several shows abroad as well. Purple Kiss is perhaps the youngest group to be able to go to the US within the company after their debut.

[@cloudchungxiao]

Yea, the potential is pretty big for them. RBW certaintly has the resources to do things and kinda make them a bit more bigger than they are at the moment. Just really about how they're going to go about it and whether it is the right thing with consideration of how the kpop market is too.

[@jamesviktorovich]

Just saw them in Boston and New York. Everyone had a great time.

[@cloudchungxiao]

Vibes. I've been seeing videos of them doing english versions of their songs. Do you vibe with that more or the original?

[@jamesviktorovich]

@@cloudchungxiao I personally prefer the original versions. I think everything flows better in its native language.

[@cloudchungxiao]

Ohh nice, are they performing both though?

[@jamesviktorovich]

@@cloudchungxiao lol. That was delayed. In the US they did the English versions of like 4 songs and everything else was original. There are a few people who posted the whole show, so you can check it out. I myself will be posting the New York show to my other channel in VR format within the next week (or as soon as I get the time to finish editing it).

[@fennecfox3893]

So many people here seem to be cluless regarding PKs concept. Which they stated pre-debut even. They don't have a fixed concept. They always said they wanted to explore different genres and types of songs. They have stuck for the most part with their background concept as witches but it doesn't necessarily mean dark style songs.

[@cloudchungxiao]

Yea I think some are confused by musical sound and group concept being different but even with different musical sound, that can kinda impact how people see the groups too. 7heaven seems to be the comeback that has made people start to feel iffy about Purple Kiss. Not in a "imma unstan them" but more in a but why though? I'll just hope the next comeback is back to the previous concepts. But yea, not having a fixed concept or sounds has its benefits and downsides which can explain a bit of how general audiences might feel about certain groups

[@radish.]

As a hardcore Plory since pre-debut, the recent switch-up in concept did kind of feel like a slap in the face to the pre-existing fandom. I love the song, and I'm glad they had the chance to promote a summer song as this isn't really something they've done before. However, it was a total departure from their witch concept which is a huge huge part of their group identity. What I would've liked to see instead is them promote multiple MVs at once, or keeping 7Heaven as the title track but with more of a quirky/dark take on the MV - similar to Zombie's MV. It could have the dual appeal of sounding like a standard summer bop for casual listeners while also having an ironic/satirical appeal by having a witchy MV combined with a very fresh and bright sound.

[@cloudchungxiao]

That dual MV with a dark take could be interesting. Almost like how G-Idle did a nightmare version to one of their old songs. But yea, would it sound off it they had some summer sound in their mini albums with their main title always being a more darker concept? That was what I was thinking they should have done instead of having 7heaven

[@moonlight_orange]

I think the closest group/s (based concept trajectory) to them is red velvet They can go around the sphere of dark experimental - r&b - dark quirky - slow ballads. Showing off different genres/concepts are truly a hit or miss, depending on the song. The closest ones to my heart are ponzona and sweet juice.

[@cloudchungxiao]

Yea, Ponzona and Skip Skip for me. But yea, That sphere you described sounds really good tbh. Might even throw in something like Zombie too because that was a good comeback too. But yea, the appreciation for darker concepts have not been seen as much and so they'll almost have to create their own lane.

[@claireshi7384]

Mamamoo also had quite a lot of success from being versatile, but they weren't fully like red velvet either. At least they should release 2 songs in a row with the same concept.

[@cloudchungxiao]

Yea, from the comments, I've kinda noticed the contrast between the comebacks they have in a year is almost like one darker like ponzona, memem and sweet juice and then one experimental but a bit more "lighter" song like zombie, nerdy and 7heaven

[@lychie__]

Personally, I think Purple Kiss should had a debut on a date where their concept fit the most aka late October to early November. Honestly, had they debuted by Oct/Nov 2020, I can see them gaining more popularity than what they originally gained during their debut in 2021 (considering that if RBW debuted them in late 2020, they would have debuted them in a time where it was fitting to do a darker, halloween vibes). Also, I do think they were overshadowed by the fact that 2021 was also the 7th year of Mamamoo. And given the popularity of the group in the general public (during their peak), it’s not a wonder that many people focused more if Mamamoo would break the so called “7th year curse” rather than looking at RBW’s newest girl group. In short, 2021 was not the right time for Purple Kiss to debut. Also I do think it would be best for them to have comeback around late October for the sake of their darker concept and have the other comeback (2nd quarter of the year, perhaps) as a way of showcasing their versatility.

[@cloudchungxiao]

Yea for sure. That whole coming back every late october would kinda make the concept more fitting and palletable. Kinda like how summer concepts come during June - August. Suprisingly, the closest to this was Zombie which came out in early september and lowkey one of the more recognisable and successful comebacks for Plorys and maybe even the general public.

[@pataoyang4563]

Dosie, Ireh and Yuki are my biases and seeing Yuki so popular now makes me happy, but like, Purple Kiss is more than just Yuki or Swan. XD I like Go Eun's vocals more, so if they're going to promote a secondary person's solo, I hope it's hers. Also, Purple Kiss's witch theme/storyline is similar to ONEUS's six kings storyline, if you ask me. It's just probably not as well executed because they only seem to carry it over when they choose to, which isn't consistent (I mean, Oneus had songs of a wide variety with their six kings story, so I don't think PK needs to stick to one genre only for theirs either). I love the creative freedom they get from RBW, but seriously, RBW needs to get a new marketing team. They haven't been able to successfully promote any group effectively. All of their groups have amazing discographies but it always takes a while before they get noticed.

[@cloudchungxiao]

Yea, Goeun had that initial popularity from Produce 48 but I feel like they kinda didn't end up doing much with her. New marketing team for sure though, they've got so much potential and so marketing them right and getting them out would defs help them so much.

[@donovanberes]

7th heaven is the first song by purple kiss that I did not like. And the only physical album I did not purchase: it’s just not for me

[@eugenie3394]

After loving "Cabin Fever" so much, I was just disappointed by "7Heaven"

[@iovedeukae6642]

I very much agree

[@greenthinggg]

Unfortunately yeah I love their whole discography but 7heaven just wasn't it

[@donovanberes]

I literally waited up till 5am (that’s the time it premiered where I live ) and was like wtf is this?!? Give me more like pretty psycho, and zombies and meme lol I thought it was my lack of sleep why I disliked it on the first listen and tried to play it while at work later that day. Literally all my co workers were like wtf is this change it so I did

[@cloudchungxiao]

Yea, and interesting switch up. I wonder if it was them not trying to niche themselves too much even though it kinda feels a bit too late. But yea, since it's a single album, maybe it was just a one off era and hoepfully they kinda go back to before

[@shadefrench_]

I’ve listened to Purple Kiss since Ponzona, when Zombie came out I didn’t like it but after taking a step back I realised that it was just my expectations that made me dislike the song and I would’ve liked if it came from another gg (I do like it now). MemeM brought the hype back for me and I enjoyed Nerdy especially the dance break but 7heaven and BBB feels a bit like a safe bet and too polished in my opinion. I completely agree with the lack of activity, I follow them on ig but I’ve never been *involved* and I honestly don’t really know their personality

[@cloudchungxiao]

Yea, despite liking BBB, their two recent releases have been pretty different from the overarching concept that they have kinda potrayed within their first two years. I do wonder what RBW is thinking in terms of that. As for the lack of activity; literally besides their comeback period, I don't really hear too much about them which is kinda unfortunate.

[@loulemur9756]

I really wish this video would never have to come.. but i knew it would >

[@cloudchungxiao]

Yea, it's kinda unfortunate but maybe it might get them a bit more attention??

[@menucafe]

please please please make a class:y video! us clike:y are so tired of their mistreatment and itd be nice to see a video about the issues done by someone like you who makes really great videos put together~

[@cloudchungxiao]

Thanks, they will be my next video.

[@nadya1431]

yeah i think they suit both dark and versatile concept....i prefer their debut song concept....and i think they are doing ok with sales and views....but lets just support them more in near future huhu

[@cloudchungxiao]

Definitely, let's continue to support them. They are in no way on the verge of disbandment, but hopefully they get the attention they deserve.

[@bastetowl3258]

i think the main issue is how much they switch up the sound of their title tracks. you can still stay in the same genre but experiment within it. for example, dreamcatcher’s title tracks all have a rock base but then they add different accents like hip hop or reggaeton from time to time. the bsides on their albums can be completely different genres to rock but for the title tracks the rock sound is always there. that consistency makes the core fanbase stick around for each comeback and that’s what kpop groups rly need. the fans that are always going to go to your shows, buy your cds and merch. the general public is fickle but having a dedicated fanbase will go a long way. with red velvet they come from the big 4, so they can afford to experiment with their music and switch up images from comeback to comeback but purple kiss needs to keep it more consistent at least in the beginning of their career. also i wouldn’t say that dreamcatcher have an exclusively dark concept since they have positive and uplifting songs, too. i think that rock base is their main concept. all the other kpop groups are very pop, r&b or hip hop influenced. also the management doesn’t have its priorities in order, buying up other companies before making sure their own artists are secure and established

[@cloudchungxiao]

So would you say they should have stuck with the Ponzona sound? Defs get what you mean about consistency. I think that's what they did with their concept but not necessary their sound which can be a bit divisive. From the comments the two notable standout songs for Purple Kiss were Zombie and Sweet Juice which kinda have both different sounds. Was there a certain title track that you think they should have stuck close to but also have you listened to BBB? and thoughts?

[@Rabid-Pinocchio]

@@cloudchungxiaoI'd like to pipe in on this question. Zombie was my first exposure to PK and that kept me coming back. Whomever did the videography deserves a medal and the singing, dancing, and playfulness and the singing and music was a winner for me. Then next I heard/saw My heart skip a beat and that too was very fun and creative and great video directing. Next Ponzona. For me that is the pinnacle. The vibe, the dancing, the creativity, the singing, the concept, all gelled, For me everything that came aftward, I realize there were a few popular tracks after that, but they seemed to fall more in the typical K-Pop wheelhouse and although I liked subsequent titles they seemed to lack what I perceived as PK's vibe. The vibe that sold me. When I heard the 7th Heaven track, my mind said, Oh no, they're going cookie-cutter cutsie same-old, same-old K-pop cutsie, dull, musically monotone crap that most other K-pop bands thrive on. Sure it was a fine song, but is fine good enough? Would say not by a very long shot. This latest track, BBB, I just don't get it. If that was the first thing I heard from PK, it likely would be the last time that I listened to them. Maybe that's just me though. Personally I think that they need to ditch RBW and find a company that will just let them run wild with their own vibe and then promote them in an effective way.

[@cloudchungxiao]

Right. I think maybe the first year seemed to encapsulate a good balance of kpop trends with a hint of Purple Kiss's identity. Like it wasn't too jarring to completely alienate the general public. However, it wasn't generic enough where they could be any other group. The releases after that still delved into their identity still but experimented heavily on their sound which saw the major discourse on Purple Kiss. 7th heaven was a left field choice to promote which I don't know why that was done. However, I actually really like BBB. Didn't really watch the MV enough to remember if it ties into their identity but the song defs suits them vocally, despite maybe not necessarily sounding like it relates to their concept.

[@Rabid-Pinocchio]

@@cloudchungxiao BBB is kind of growing on me and I think that now I have a better handle on the message but even with that said, for my own taste or musical esthetic, it was fine, but again, is fine, enough? It lacks the, who in the heck are these guys and were can I get more? All of the earlier tracks hit me that way For me, the song is more of a oh, well that was ok, nothing special but not terrible. And oddly enough I just found a version of Yuki and Chain doing a rap of Vegas by Doja Cat. It is fricken awsome but even though it was released a Year ago and I actively follow their posts, it took a Year to fall into my lap. Why? Sure it's a cover but it is so good. A couple of things I have noticed that RBW is likely pushing fro exposure is there are a lot of new clips with them singing/dancing with other popular K-Pop idols. I think that's a great decision. IN any case, it would be a great tragedy if they would be pushed aside an left to wallow in the pond. They are way too good to be poorly represented imo.Oh, one last thing I noticed with BBB, and I know that they all are good actors, but I really noticed that Swan is starting to exude more.... I don't know if the right word is Confidance but earlier tracks, video wise, she didn't seem quite comfortable in the dancing mode. YOu don't get that at all in BBB, she is definately growing into a multi-threat contender.. Check out Vegas if you haven't already heard it.. Thanks once again for the very insightful and beautifully articulated observations. "Purple Kiss Vegas"

[@cloudchungxiao]

Ohh for sure. BBB is relatively basic as in comparison to their catalogue, but still a good basic to me. But yea, this era has seen a bit more exposure in which we are seeing more interactions through the challenges. It seems like they're in okay spot where I just can't seen them completely toss purple kiss to the side. However, whether they make an impact like that is a different story. I did actually hear the Vegas cover previously and I really enjoyed it too.

[@pasteldreams_]

would be interested in that class:y vid!

[@cloudchungxiao]

Thanks, defs will my next vid

[@alfudhalla]

I love purple kiss and i supported them before their debut and the group doesn’t feel the same with jieun. And they need a new creative team behind them Because their comeback releases is all over the place by releasing a summer comeback near the end of summer and their haunting hotel song in mid February and they need to have a clear concept like XG and their witch concept story need to be more clear and not confusing Their current team is wasting these amazing talented girls. And I don’t the girls being underrated because of their talent they are underrated because of RBW

[@cloudchungxiao]

I didn't really think about the timing of their music release but yea that would help them if they released them at a better time to align with intention. Like Zombie being released close to Halloween-ish or atleast leading up to it.

[@mari5128]

Sweet juice was AMAZING but 7heaven is like... fine? It's a good song and I like it but it doesn't feel very purple kiss. What was also weird is that they promoted it at the same time as EL7Z UP but then Yuki sat out of some music show performances for it. It stood out because iirc Hwiseo and Yeonhee did also perform with their groups while promoting with EL7Z UP. Plus apparently she wont be joining them on the tour? Whatever the reason for this (I don't blame Yuki at all!) I don't think it'll be good for helping them gain recognition...

[@cloudchungxiao]

Yuki did perform in some of the 7heaven promotions but not alot of them. I heard she's gonna be inbetween Ellzup and Purple Kiss promotion during the US tour

[@waltermelvin7592]

I do feel like the upcoming U.S. tour being through Leo as the tour promoter will help as well since Leo tours tend to hit the "flyover cities" in the U.S. and I've seen in my city how much Pixy's popularity has risen among the fanbase here where many people decided to check out their music simply because they were coming to our small city, which has gained them a lot of fans who wouldn't have checked them out otherwise. Obviously the Kpop industry operates differently than in the U.S. and Europe, but traditionally touring is what helps grow fanbases in those places, and it's part of the reason why Dreamcatcher has such a large fanbase outside of South Korea, and it seems like their labelmate Oneus also has been able to cultivate a larger fanbase through touring. Will say though, "7Heaven" did feel very out of place and wasn't exactly the Purple Kiss that I've come to love since I started listening to them with "Zombie." It's not a bad track, but it's definitely one I'm not excited for at all and honestly I prefer the b-side "Mistake" from Festa instead. Hopefully Purple Kiss will return to the darker concept, but tbh them being from RBW also seems to be a hindering factor since RBW seems to be pretty bad at promoting and addressing fan concerns. Recently there was a concern that Yuki would not be able to make any of the upcoming tour at all due to El7z Up commitments and RBW took an obscenely long time to address these concerns. There were fans on twitter who were saying they didn't want to attend the concert at all if she was unable to go. RBW's inability to address fan concerns I'd imagine looks quite negative to someone who isn't quite a fan or even a casual listener yet but would have been considering checking them out.

[@cloudchungxiao]

Yea, there is something in going to those flyover cities tbh. They tend to get overlooked and so when groups to come those cities, there's even more of a "bond" that they have for the group. As for 7heaven, both the concept and sound was just not what Purple Kiss has done at all. Atleast one aspect between the two was present in terms of this kinda dark aesthetic. Then as for RBW, yea idk. They really be lacking with addressing stuff for the most part. I think cultivating talent is what they're great at but actually putting in the management skills to better the groups; it's always been a weak point for them

[@alexc9278]

They are great performers and singers and they pull off dark concept so well. The problem is RBW's promotion and song selection and what everyone else already said here: lack of visibility. You barely see something from them aside behind the scenes and PK notes and sometimes lives. The girls are really funny with great personalities but RBW is RBW.🤡 Dreamcatcher company invested in Dreamcatcher a lot to be where they are now and they have a solid fan base which continues to grow. Purple Kiss have tons of potential but RBW doesn't invest in them What are they expecting? Fans promoting Purple Kiss like they did with Moomoos?

[@cloudchungxiao]

Honestly could be. A mixture of being Mamamoo's sister group and expecting residual fame from Mamamoo to boost them on debut and then to replicate the a similar culture of fandom for them to continue boosting up Purple Kiss but it's not that simple which I think they are kinda but also not really getting.

[@bdnhkm2947]

I basically agree with your opinion, what I write here might have same point with you. In my opinion 1. even if you don't like the song but you continuously keep hearing them everywhere (through ads/marketing) you'll get used to with that as the time goes by. (Which they don't get from rbw) 2. People nowadays are too busy to think about concept changing first when every groups/singers deserve to explore their sounds so they grow as musician and the concept should just follow what they release. Even if it's not your taste that's okay it doesn't make the song is bad and make them out of their place, it's just gonna be part of their discographies that's it and you can still listen to their other songs (the effect of this is purki themselves said that they worried with their sound with 7heaven when they shouldn't be but gratefully plorys assure them that we're like it bc they have so much fun on stage). 3. People stick with their faves bc they get used to with them other than their music/comeback promotions (following up activities, public appearance individual/group) and that's the process of building fanbases which they didn't do until after sweet juice era (long break between ponzona to zombie to memem without any following activities and it's already a year waste. I mean it's crucial moments but Let's say it's bc covid and rbw went public back then) (well they did something after nerdy but jieun left) They made oneus busy since day 1 so they have strong fanbase now who can carry them even still don't have breakthrough moment 4. In terms of sales/number now festa surpassed into violet and cabin fever. See when the song didn't get well received but they have following activities so the number progress (the tour). I mean the lights is there even after 2 years of rough moments and the tour doing well as they have some sold out and not that really empty venues and pretty sure they get new fans from that and yuki. rbw can maintain oneus to the point they are now, there's no reason they can't do that with purki too. It's like rbw just started serious with them. Also it's how the existing plorys can be organized and these new fans have home in ploryville so the fanbase is solidified

[@cloudchungxiao]

Yea, kpop does have some fandom culture things where they'll support the groups a bit more regardless of perception of the music. I feel like solidifying that plus having relatively general public friendly music could cement Purple Kiss. The whole general public friendly could be interpreted in many ways so there isn't a defining way to achieve that part

[@Shaion_]

Been there since pre-debut 2020 and i was super excited even preordering albums until zombie and i came 2 realize i was losing interest in them slowly but at the time i didnt know why that was, but as time progressed and we had more comebacks like memeM and nerdy i came to realize they did basically no comeback content and im a strong believer that content converts to sales more than actual songs and it seems like im not the only one feeling this way as their sales have plummeted

[@cloudchungxiao]

What do you mean by comeback content? Like the behind the scenes type of thing?

[@bdnhkm2947]

​@@cloudchungxiaothey usually only doing music shows and radio for comeback promotions, barely attend to like variety or interviews kind of things.They did a lot in ponzona and zombie but during memem and nerdy there so much lack of content. Feels like rbw just started to make them busy again this year lol

[@Shaion_]

@@cloudchungxiao variety, 1thek,muply,weekly idol etc

[@cloudchungxiao]

Right right. I mean Covid restricted a lot of this so I see what you mean. I'm not sure whether comeback content is extremely important during the rookie eras or just any comeback content, but hopefully we see more from them. I know they're doing their tour atm so can't really accomodate for too much comeback content for 7Heaven

[@meviaally]

If they continue with something like 7heaven then their future seems bad

[@cloudchungxiao]

Yea, it wasn't really my vibe so would be less interested in them. But omg I saw a comment recently about Cherry Bullet's name. Thoughts on the idea of Purple Kiss having a Purple side being dark concept and Kiss side being kinda like 7heaven and more "brighter"

[@haewonized]

YES a class:y video would be amazing, I was a HUGE fan at debut shut down was in the top 5 most listened songs for me last year, classy, tick tick boom, and zealous were also pretty good, but since then we’ve had a japaneese release and another digital single and besides that I’ve heard like NOTHING from them since October 2022 💔💔 also yes I semi-ult purki and I was so sad when 7heaven was released bc I loved them for their concept 💔 I’m hoping it was a summer special and they’re going back to what they did before

[@cloudchungxiao]

I'm a bit suprised because I though Classy would be more controversial but seems like people are more receptive. But yea, hopefully 7Heaven was a summer special because they definitely thrived with their darker concept despite how mixed the reception was when they experimented a bit more

[@gigglehertz]

Newish fan here. The problem has nothing to do with "concepts" but the quality of songs. After the debut album which was fucking brilliant, there were no really good songs until Cabin Fever. Sweet Juice is one of my favorite songs ever. I just cannot get into anything in between.

[@cloudchungxiao]

I mean the preference of songs are real subjective as you can see in the comments where there are a few songs here and there that were stand outs and constantly mentioned as one of their better songs. I think even if the debut album was amazing to your self; the concept has had no real history of actually thriving decently so it was a real risk in going down this route. Not that it wasn't do-able but it was kinda a slight obstacle for them to overcome on top of other factors.

[@gigglehertz]

@@cloudchungxiao Yeah I know it's subjective, to each their own etc, but for me absolutely nothing stood out in between. To me even BXX was consistently good but not great. I listen to the whole thing no skips, but it's not as good as Sweet Juice or Ponzona or Can We Talk Again. I guess I'm one of those people that always want them to sound like/as good as their other great songs.

[@cloudchungxiao]

Ohh yea, their debut album was crazy. I don't think their was a pre-release that I didn't like. From my heart skipped a beat, can we talk again to even skip skip. Everything was absolutely amazing. Then to top it off, we have ponzona. I do wonder what exactly their route might be just because their last two comebacks haven't screamed Purple Kiss's assumed identity but they are continuing to further establish themselves overseas with more North America concerts though

[@s0lar.jpg_]

Agreed

[@samimayesmin2596]

What do you think about purple kiss future??

[@cloudchungxiao]

They'll kinda continue as is with decent success and defs no sight of early disbandment. But whether they can grow into like Mamamoo territories for RBW, we'll kinda have to see. How do you feel?

[@samimayesmin2596]

@@cloudchungxiao mamamoo is very talented than why they can't famous like other world wide kpop group????

[@samimayesmin2596]

@@cloudchungxiao and now rbw does focus on international fan

[@cloudchungxiao]

Not sure what your first comment is trying to say. Is it that Mamamoo isn't famous worldwide?

[@samimayesmin2596]

@@cloudchungxiao yeah i want to say that mamamoo is very talented they deserve popularity like blackpink but they didn't get it WHY?

[@arushisingh4394]

Jieun had so much potential but i am still pissed at how badly she was sidelined particularly during zombie era..they didnt utilize her vocals nor did they give her any memorable solo scenes .whenever her line would come up they would do a group shot or other members shot instead of giving her time to shine..not gonna lie my interest decreased after zombie and jieun leaving was the last straw

[@cloudchungxiao]

Yea, she really was underutilized. But honestly a lot of them don't get that much opportunity

[@arushisingh4394]

​@@cloudchungxiaoyes but unfortunately she was the least popular among fans..goeun swan were always popular for singing most lines dosie ireh were best dancers of the group Yuki is the rapper so she was always popular and cheain being the all rounder ..for jieun people only thought of her as just a visual not seeing her singing potential or that she is a great dancer.. too bad she was always overshadowed..i miss jieun she was such an underrated gem..i hope she decides to come back to the industry maybe as an actress or soloist though I highly doubt it

[@thelastmoonchild.]

10000% she was a hidden gem within the group that never got her chance to show her full potential. She was already so good but they never gave her any lines and barely any center time so it was easy for fans to overlook her. I definitely lost some interest after she left as she was my bias. Her voice was so good and her visuals were so unique and she was an amazing dancer and performer. She always looked so happy and like she was having so much fun when performing. It was so fun watching her on stage. I'm still bummed about it. 💔

[@cloudchungxiao]

I mean kpop consensus within domestic fandoms place a great emphasis on visuals and so I feel like she would have been relatively appreciated. To the extent that she deserves? Probably not, but hope she enjoyed her time in Purple Kiss and hope she's doing well

[@s0lar.jpg_]

She was my bias and seeing her leave after being discarded was so sad

[@vfb_143]

Main factors. 1. RBW. They didn't step up their marketing nor learn from other companies. 2. Plory fandom ain't solid enough to do mass streaming,voting and buying album However i still have faith in them one day they can reach bigger achievement regardless sooner or later

[@cloudchungxiao]

Ohh for sure. I'm excited to see what this new comeback brings though. Plus sweet juice is kinda get a slightly minor renaissance of a good comeback that was paid dust.

[@Onnie00]

I think Purple kiss should do something like Zombie again, it is something different enough so it sets them apart, but its still fun and catchy (like new jeans for example) so they can appeal to general public and get more people to check them out...

[@cloudchungxiao]

Yea, they kinda need that balance to still be palatable to a general public unfortunately. Darker concepts haven't seen the best track records so something dark adjacent like Zombie might do more.

[@magnoarcadio8937]

i will always love Purple Kiss, and 7heaven shouldnt have to existed as title track

[@cloudchungxiao]

Yea, it was such a departure that I hope it's kinda like IVE with baddie. Like it was just a departure to allow them room to explore other concepts and not confine themselves. But also, it lowkey was what them Purple Kiss too so idk

[@j3rified]

I'd love a weki meki video

[@cloudchungxiao]

Weki Meki haven't really been doing much so I feel like I wouldn't be adding too much to the existing video already out there

[@taeynv_]

I really don't want purple kiss to become kep1er number 2

[@cloudchungxiao]

Kep1er number 2 in what way?

[@davidsarabia304]

Just my opinion, Purple Kiss is very talented, their discography is definitely one of my favorites, unlike other groups, each song is distinguished from one another and has many B-side tracks that could well be Main Tracks, in my opinion, RBW is doing a bad job with them in terms of promotion and management and the most current proof is the fact that Yuki has attended the Kcon of Saudi Arabia with EL7Z UP and not with PK, adding the fact that Yuki will not be in some of the cities on the PK tour

[@cloudchungxiao]

Yea, that's pretty unfortunate. Makes me wonder whether they actually believed Yuki would make it into the line up.

[@yohanedescends4683]

they ruined their momentum after memem. zombie was already different to ponzona and then doing outdated girl crush ruined it. nerdy wasn’t a good followup either but sweet juice gained the most attention they’ve gotten since zombie but then the company thought 7heaven was a good followup. theres no consistency in their sound or concept.

[@cloudchungxiao]

I can kinda excuse the different sounds if the music was good and concept was still consistent. Haven't vibed with 7heaven. Vibed with Ponzona, Zombie, Sweet Juice. Then Nerdy and Memem, I'm real 50/50 on. But yea, I can see how the change in sound can throw people off.

[@yohanedescends4683]

@@cloudchungxiao the inconsistent with sound only works if a group is popular. purple kiss still had a small fanbase so it didn’t make sense for rbw to experiment rather than focusing on what gained them attention. its a shame since they’re so talented and the music is good

[@cloudchungxiao]

Ahh right. Do you think the sweet juice sound would have been a better focus or zombie? Probs the two most well received comebacks for Purple Kiss

[@s0lar.jpg_]

@@cloudchungxiaosince sweet juice is kind of like ponzona but a bit lighter, that would’ve been a great comeback then continue with another similar comeback then zombie. They don’t rlly have the popularity or exposure to experiment so early on.

[@HectorH-M]

Elzup isn't managed by Wakeone, but by DG entertainment. Fix that

[@cloudchungxiao]

Thanks for the clarification. Must have changed after my research. It's been updated in my description

[@Rabid-Pinocchio]

It seems to me that the original exposure to Purple Kiss what, as you characterize it, a halloween or dark theme. The music and even dancing was more creative and individualized than most K-Pop. The problem, in my opinion, is that they were have not been promoted well, even the US tour started out without Yuki, a big draw. As a result, popularity has been impacted negatively. I put that solely in the hands of RBW. Then the released the Festa/7th heaven 'style' which seems to contradict the Ponzona, Heart skip... atmosphere. I personally feel that was a mistake because now RBW is trying to position them squarely inside the K-pop cookie-cutter mold. Even their live performances, although they try their butts off, seems to be lacking energy. Their practice videos still show the fun that they naturally exude but the live performances almost seem like they are over-worked and lacking enthusiasm. Don't get me wrong, I still love them but the original fire seems to have cooled. I honestly feel like it is all because of poor promotion. Sure they're putting them on game shows and trying to give them exposure but it, in my not so humble opinion, is not good exposure. They are trying to make Purple Kiss fit into the K-Pop mold and it's not working. I would love to see this band take off but lately my enthusiam is waning. That said, I think that they are one lucky break away from stardom and I for one hope that they get it. Lastly, your video is very lucid and well expressed, a rarity these days, so well done and thank you.

[@cloudchungxiao]

Thanks. What's crazy is the fact they are approaching around half the term of a standard contract so it could make sense why their fire isn't completely there. But I do wonder whether RBW or Purple Kiss will be able to do much unfortunately. I mean with the strong prescense of rookie 4/5th gen big 4 groups as well as existing big 4 groups; there is such a small period of promotional time that can allow them to get a big more recognised with their music. Unless they make some song that really transcends kinda like Cupid by fifty fifty type of noise, then I think they'll just kinda continue to stay in their own lane doing their own thing. Could even pull a Dreamcatcher where they get more attention in the late game so they are not completely done for.

[@Rabid-Pinocchio]

@@cloudchungxiao I may be completely off-track here but I'm from Canada and the typical formula for Canadian musical artists is that they have to gain some notoriety somewhere else, the US mostly, before they will get real recognition in Canada. It's a sad model but all too often it is true. The tour to the US was a good idea but it seems to me that the venues were poorly chosen and really onlypromoted to fans of PK on the internet. Purkies. The venues were small and intimate, and that's just fine if you're just doing a concert for you fans but if your aim is to attract a broader audience then I think that was a fail. I think that , and I am not knowledgable enough about the minutiae of promoting. but I felt like those performances should have been more broadly advertised and exposed, more than just pre-existing fans, to the Purple Kiss vibe. Again, the intracasies to achieve that are beyond my scope of knowledge.

[@cloudchungxiao]

Ohh for sure. I think for the formula for success; it's always been establish a decent fanbase domestically before venturing overseas for kpop groups. There's been very few groups who establish more of a international fanbase before they get relatively successful. As for the US tour, I lowkey don't think of Purple Kiss as ones to promote in the west like that, so it was a nice surprise. In terms of the size of the venues; I think maybe they underestimated the sizes just to ensure they can maximise the utilised cost. It would be more unfortunate if they were to hire big and still have a decent amount of empty seats which this was their first venture to the west; so they could have played it safe. But yea, the reception surely should influence abit more investment into bigger venues for the future if they do plan to go over to the US again.

[@fennecfox3893]

The fact that he said PK has done nothing except music shows are evidence of limited knowledge of the group. They've been on a lot of different shows. In general the supposed lack of RBW promotions is a case of if enough people say it it's considered a fact. I've not seen any evidence that RBW is better or worse that other mid/small companies.

[@cloudchungxiao]

If you're referring to what I said in the "Group Visibility" section, I said it's dwindled down to the point where it doesn't FEEL like they have anything besides music shows. I know they've done stuff as a group but to me it feels like it's more targeted to their domestic audience or Plory's because it's not felt as much. As for RBW, I do defend them a bit during my "RBW Ent" and "Final Thoughts" section. They're obviously not the worst company and still have so much potential to uplift a lot of their groups which will take kidna time for them but promotion is defs one area that they have not perfectly executed for most of their groups.

[@badlotusxo]

The main problem is their company

[@cloudchungxiao]

The reputation of RBW is slowly slipping tbh.

[@amykopper7199]

Unpopular opinion, but I think RBW is trying to make Swan the next Hwasa by overpromoting her compared to the other members, and it is failing spectacularly because she 1) nothing like Hwasa, and 2) she is soooo young still. I also think that while their songs are really, really good, they don't seem to have many viral-esque hooks that can bring in any other new fans. They're promoting very much like a 3rd gen group, which I appreciate, but in a 4th gen context, it just simply isn't working. I adored all of their music since debut because their vocals slay, and they have a nice rap line, but it is not consumable for the average listener. Also, I may be biased because Ireh is MY bias, but she needs to be promoted better, with more lines AND more dancing opportunities!!! she is such a brilliant dancer with little to no recognition

[@cloudchungxiao]

I did wanna kinda bring this up which is why I made that Yuki comment in comparison to all the other solo activities that Swan has done. Idk, her voice is definitely unique but that's kinda it in terms of her appeal to me. Idk if that can carry her that far to be the next any Mamamoo member tbh. Ireh though, she a lowkey dark horse and i could see her pop off if given the right opportunity and with the bare minimum treatment in showing her.

[@swnb838]

Three years of failure. Every comeback is more failure than the one before it. And Purple Kiss' name as a girl group no longer has any value in the KPop market. disbandment of the group is coming.

[@cloudchungxiao]

Idk about that. They're still getting consistent comebacks, going on another tour overseas which shows there's a market but in saying that, we aren't necessarily seeing the exponential growth that we may want for them to be "comfortable" as a group.

[@swnb838]

@cloudchungxiao Look at the amount of the company’s spending on the group at the beginning of the group’s inception and the comebacks that followed. And look at the recent comeback, you will notice that the group’s budget has been reduced very significantly. consistent comebacks do not mean anything because with each comeback you notice that the group's fans has decreased significantly and they have lost interest in the group. As for the tour, it is only a last attempt to save what can be saved, although I am sure that the return from the tour will not even cover the expenses. The company does not receive a tangible return from the group. The company has two options: the first is to disband the group, and the second is to neglect the group and donate a little money from time to time for some of the group’s activities.

[@cloudchungxiao]

Ohh yea, not too sure about the returns from Purple Kiss's activities to feel confident that they are comfortably doing well. However, it's the fact they RBW is still relatively trying. There is that balance that ultimately needs to be done where sadly you can't guarantee success for all groups even if companies go all out constantly. They at some point have to balance the fact of promoting without going all out if they know the returns aren't gonna completely match the same amount they invested. However, in saying that, at what point should this happen is highly subjective and so that' where it could kinda be debated whether RBW is "giving up" way too quick or is their actions towards Purple Kiss relatively justifiable.

[@alexc9278]

RBW can't disband Purple Kiss just like that. Oneus soon will have to go to military service which means no group comebacks then. Yes, maybe RBW will try to push some Oneus members to go solo but even so, Oneus is the money maker in RBW now that Mamamoo is gone. If they disband Purple Kiss, they are done for. RBW is still in financial deficit. The only way for them is to invest in Purple Kiss more once Oneus is inactive because they don't really spend money when it comes to Purple Kiss now.

[@swnb838]

​@alexc9278 The company has already given up on the group's success. There is no point in spending more money on the group because the group literally doesn't make enough to even cover a single comeback. They will debut a new girl group and they already have trainees. To me, the first mistake the company made against the group was debuting an over weight member who doesn't fit the beauty standards of K-pop which in turn has been turning K-pop fans off of the group since their debut. That is my opinion in PK

[@donovanberes]

I forgot swan had a solo whoops

[@meestorpheesh]

Same tho lmao

[@monib111]

Don't worry. It doesn't help that her release was in the same week as NewJeans's 1st pre-release & TXT's collab with The Jonas Brothers.

[@donovanberes]

@@monib111 I really enjoy the txt Jonas brothers Collab. OHH MY GOD, don’t know how you do it like that! BLOW MY MIND then somehow bring it right back! Lol

[@cloudchungxiao]

Yea, Swan was getting pushed a lot with all her appearance within Korea shows but then it didn't really translate when they would eventually announce her solo

[@Kitamurasama]

Nah You did Zero research I Lost all interest as soon as You said You didn't Even know they we're in a comeback, bye.

[@cloudchungxiao]

Hahaha that was at the beginning. Surprised you didn't leave when I said I only heard their debut era and then after that kinda barely anything. But yea, feel free to give me constructive feedback if you felt like my research was wrong but I feel like it was pretty accurate with slight add-ins of my analysis of Purple Kiss