The Reign of FUBU Scammers: The Shade Room | deep dive$

[@CamJames]

pulled an all-nighter, this one was tough to edit. s/o Tyler, the viewer I saw at Target yesterday. Your durag was fire. hit ground.news/cam to stay fully informed. subscribe through my link for as little as $1/month or get 40% off unlimited access this month only

[@LssnLrnd]

S/O Tyler!

[@cyclingpanda1]

yo happy birthday hope you have a good one and thanks for these type of videos. Even though I'm not black I appreciate these videos.

[@GamesFromSpace]

Your editing skills are extremely good though, so hopefully the result was worth it. You know when to use subtle camera effects for emphasis and pacing, it's very above par.

[@CamJames]

@@cyclingpanda1 you don't have to be Black to enjoy the work fam, thanks for watching and for the bday wishes!

[@CamJames]

@@GamesFromSpace thank you!

[@Starllad]

Blocking the shade room was the best move for my mental health

[@00700556]

Yes lord

[@vinarkmp]

Same

[@Brooklynwayz]

Same

[@brandonba2457]

No lies told!!!!! 😊

[@handleyobusiness]

I blocked that page on all of my social media accounts.

[@margaesperanza]

Shade Room is basically the evolution of Lipstick Alley. Folks would claim the downfall was because “non-blacks” joined the site but in reality, have an online community thrive long enough and the hatefulness will always surface.

[@jestenia590]

Yep, it’s like a law of nature. Idk how a platform/online community can avoid this besides keeping them hella small

[@CamJames]

100% of the time

[@CamJames]

@@jestenia590 love is how you avoid it. here on KZbin is no different, you have to engage people and make it clear that behavior won't be tolerated. i delete aggressive and antagonistic comments that aren't contributing to the dialogue. they need to add moderators, post less, and do better.

[@PA-zt6xu]

Shade room is the low hanging fruit of anything goes long as we get the clicks views. Shade room is like if lipstick alley, mediatakeout, worldstar hip hop, infowars and newsmax had a baby and unleashed it on the internet targeting black folks and the youth. Pure unadulterated ignorance turned up to 1,000 to get clicks and views. Even Rupert Murdock would be proud of this money making ignorance.

[@Yogomotastic]

I’ve been on LipstickAlley since 2010 and there has been a HUGE shift. While it was gossip, it was mainly celebrity gossip and a bit harmless. Nowadays there’s been a huge tick in political information with accounts that you can tell aren’t black women. These ppl pretend to be black and create negative discourse. And the moderators do nothing! However they “try” but it’s still not enough. It sucks bc it used to be a safe haven for black women. We’d talk about things that only involve us and have great discussions. Now it’s literally a cesspool.

[@jondoe406]

Thank you for acknowledging Black Americans being a unique group and calling out TSR monetizing negative and destructive images of our community

[@CamJames]

of course, thanks for watching

[@ra-neter6662]

@@CamJames I was with you to that point. your generalizing all africans. The don't all have this mentality tbh its mainly nigerians and ghanians but in the west we dont give them respect of differentiating them and we just say "Africans". you seem to ignore the africans that proudly tell blacks in the west to remember where they come from while we called them booty scratcher and made fun of them for eating with there hands. It's crazy to say that by showing that boosie video shes perpetuating hate and stereotypes in the black community when that was a BA talking to a BA. but re uploading something he said in public is wrong ? cant agree. but you do great work.

[@john2g1]

​@@ra-neter6662 Timestamp... Where's the timestamp? Anytime you say something that runs counter to common knowledge you should always cite your source. In this situation it's the timestamp. 19:50 is this when you're talking about? Because Cam clearly says "some African immigrants". Not only is that the opposite of a generalization of Africans (some ≠ most or all), but he is also speaking about American immigrants specifically.

[@john2g1]

​@@ra-neter6662 I almost forgot: you just generalized Nigerians and Ghanaians. This is literally the thing you accused Cam of doing.

[@thdoom81]

@@CamJames you have something against africans right

[@00700556]

Unfollowing then blocking the shade room made my social media 95% cleaner.

[@Kingjames91]

Yep and had to block spiritual world too, nothing spiritual about it lol

[@BrianOrEric]

“Ay” - the sound of wisdom about to be dropped

[@MrMisterKelso]

😂😂💯

[@yourstrulybostonyourstruly3185]

As someone who was raised by a black American woman with an absentee half Nigerian dad…… there’s a huge disconnect between their perceptions of us and the reality.

[@thdoom81]

whatever...you have a HUGE misconception of africans in general

[@ifitaintaboutthemoneydontb5076]

I am the same here black American mother and absentee Nigerian father. I'm Igbo and proud of my heritage

[@nyoomies]

this genuinely feels like a tv episode, it's so well edited and the sound quality is insane

[@CamJames]

thank you so much, this one was a lot of work.

[@gibsongk]

Agreed!

[@KeebaSims]

I love his videos!!

[@AikiraBeats]

Between the shade room and The breakfast club they all create this toxicity that’s on a whole other level. It’s actually scary sometimes to see people’s reactions to these mostly made up stories. It’s like people have been chronically online for so long that they forget there are actual real human beings that they’re talking about. Thank you for posting this video on them.

[@CamJames]

exactly, these are real people and there's no sources for any of the speculation. it's so easy to lose sight of that.

[@ceeaymoore]

"Unfortunately, most of us don't flinch at three different captions in three different fonts." I don't know if I would describe it as a flinch, but when I see that kind of stuff it's more like my entire body scrunches up into a raisin-like texture as my body expels every ounce of soul through every pore. EDIT: I hadn't even gotten this far, but glad to see your sponsor is Ground news. I've been using them for a month and it's awesome.

[@CamJames]

it causes me physical pain but i'm on the design end of the spectrum lol. same page for sure. Ground News is dope as hell, they were my first sponsor ever for a good reason

[@Kingjames91]

@@CamJamesdo you work in the creative department at the ad agency you’re at?

[@Bigev09]

Glad I'm not the only one that bothers. I think it needs a name. Repost decay? Compost content? Barnacle posting?

[@CamJames]

@@Kingjames91 that was my goal when i entered this industry, but no. I'm in the programmatic advertising department.

[@CamJames]

@@Bigev09 we used to call those posts "deep-fried" but repost decay is a good one

[@officielEP]

I am Igbo and Nigerian just like Angelica, from my experience, it is true that many people in our community tend to look down on the black Americans. It is just sad, more of us need to denounce such behaviour within our community. For the record, the shade room is disgusting. I hope people will find the strength to resist their toxic content and we can all watch it die. The same goes for every platform similar to theirs.

[@CamJames]

got some Igbo college friends; thanks for watching and sharing your perspective fam

[@Bereal-yd5gh]

It amazes my how people look down on us but copy everything we do and steal all our ideas. It's actually insane to me.

[@officielEP]

@@Bereal-yd5gh It's not supposed to make sense because It is based on ignorance. A lot of, but not all young Africans in America came from rich homes in Africa, they were already snobs before they even got to America. Note : this doesn't apply to everyone.

[@thdoom81]

@@Bereal-yd5gh LOL WHO copies you? you are talking about white people lol...africans have their own style..you just don't know about it

[@thdoom81]

@@officielEP LOL NO...rich africans don't come to america because they have everything they need

[@iamjustkiwi]

I'm wicked suspicious of anyone, especially a company, that claims to speak for a significant part of ANY community. Its just a shady way to deflect legitimate criticism as hate...just look at everything regarding critiques of Israel being intentionally spun as defacto antisemitism. Great work again.

[@CamJames]

thank you for the support!

[@SOTB69]

Found you like 8 hours ago today, can't stop watching, top notch editing and cinematography

[@CamJames]

feelin' emotional after working myself to death, hugs are in order

[@PD-fe7dz]

​@@CamJamesI found you today 7/18/24 for life❤😊🙏

[@vivi1787]

Thank you for mentioning her ethnicity! People may think it’s splitting hairs but it very much matters. And half of those black gossip/hiphop pages aren’t even black owned at all

[@ToriUptown]

it def matters

[@blurblur4568]

Stop making things up just to feed your xenophobia. TSR and MTO are the only two whose creators are possibly non-american born Black. You don't monopolise black culture. Say American black if you're trying to make an argument about a topic. There is literally black Latinos, black UK, black France, black Trinidadians etc

[@perdybirdie]

Definitely matters. She would NEVER post this type of content about her nigerian people 24/7, but is more than happy to post African Americans looking and acting horrible. She's a problem and it goes into the issues the African and African American community have with each other too. She make millions ruining the ados community, whole propping up her own. She's just as bad as a white racist fox newscaster in my opinion.

[@perdybirdie]

​@@blurblur4568If we are talking about AMERICAN CULTURE, which is what the shade room is based on yes the hell we do own it. That's like me going to Nigeria and put up nonstop negative content about them and it goes worldwide. They would not be happy and try to get it shut down. Don't try this mess over here

[@CamJames]

@@blurblur4568 you say "only two" as if those two don't absolutely dominate the media landscape. that's also incorrect, because there are hundreds of smaller blogs feeding off Black celebrity gossip in their wake.

[@ajlorentz]

Also, I’m Nigerian and you’re very right. A whole lot of Nigerian immigrants look down on Black Americans. I went to an HBCU and I had an uncle who told me not to have Black friends. Which was weird

[@CamJames]

smh wow. what a terrible thing to say.

[@TheOnlyLadyBella]

As African American who just discovered that my ethnic make up is over 1/2 Nigerian this makes me so sad. I go out of my way to connect and interact with Nigerians when I meet them. I love learning how culturally there are things we have in common. I don't understand why we can't get on the same page

[@ajlorentz]

@@TheOnlyLadyBella it’s not all of them I promise. Most Nigerians you would meet aren’t thinking of you like that. You’re ok.

[@salvambala7779]

​@@TheOnlyLadyBella the ones that grew up with around black Americans understand you better that the one's who just got here and learned everything about you from entertainment. Im sorry for the way my people are treating you

[@thdoom81]

man shut the f up...as if black americans have never insulted africans

[@UncleBucket]

Truly criminal that this channel only has 63k subs.

[@viceroybolt3518]

This list is incomplete, we can help by expanding it. FR, I don't know what inspired him to do some of the best made scam breakdowns on the internet but I'm glad he does.

[@chelsssssssssss]

& he's only just getting started!

[@bishopscore]

This is the beginning actually. Our boy is growing quite fast. He will be at 300k by the end of this year. ❤

[@CamJames]

considering i started at less than 1k in December, this is blowing my mind every day lol

[@grandlotus2]

This channel is going to take off

[@Blim.blam.on.blizzleBaby]

Beautiful piece. I blocked the TSR a while ago. They’re the epitome of “outrage is profitable”.

[@krob5953]

i believe theshaderoom and other pages like that are only made to create more divide between us as a community. i’ve been saying this for years. i blocked them and all those other accounts a long time ago. i’m glad you making this video

[@KingDeeba]

shade room is vile for sure! thanks for shining a light on it brah

[@jemhasopinions]

as a nigerian girl, i screamed when you said “what do you know?” . because it is true! nigerians do tend to have a negative view towards african americans and interestingly suffer a lot with the topics you mentioned (homophobia, misogyny etc.); we are stereotyped for being kinda hateful. this is not to cause a deeper divide, but sometimes we need to stop cosplaying as things we are not…

[@CamJames]

the fact that the biggest Black American celeb news platform was created by a Nigerian woman is wild. just that sentence is wild

[@ericoanthony779]

⁠​⁠@@CamJames I’m lost what’s wrong with a Nigerian American owning the biggest black celebrity news platform??? She’s not black so she shouldn’t own it?? That sounds racist dude

[@CamJames]

please explain to me how i'm being racist towards a Black woman when I'm a Black man. also, your question was answered in this video.

[@ericoanthony779]

@@CamJames then why in Gods name are you saying she isn’t black enough to own the biggest black celebrity drama platform because she’s Nigerian. Despite being there her whole life and has faced literally everything just as every black person as. You even represented her as an outsider poisoning the community with her platform. You even commented that isn’t wild that she as a Nigerian American owns the biggest black gossip platform. Your wording, nuances and language mehn I think you should watch the video again for yourself with my comments in mind.

[@OneZxxscsc]

Yall got some thicccccccies over there

[@Paper_Chasin_Indian]

When found out she was Nigerian it all made sense to me on how that platform was running. I blocked that page during 2020.

[@ra-neter6662]

y?

[@Paper_Chasin_Indian]

@@ra-neter6662The guy in the video pretty much says it all. This type of stuff is typical from a) people from the ghetto and b) people who are not American. Africans and Non-black Americans take advantage of dysfunctional content that comes out of our culture and promote it 24/7. The stuff that NEEDs to be promote they ignore it. They also utilize their platforms to push bad politicians on us when it’s election year. Go to the White House or Black Events like they speak for us or like they are black Americans like they are our representation. It’s a long list of reasons. This not exclusive to just Africans, East Indians do this also. This type of stuff is even worst when it’s an LBGT person is over a black platform. All they do is chase clicks and promote bad stuff on their platforms. Whenever a lot of people find out the background of some of these owners ppl just black those pages. They have no good intentions. Plus knowing how veil Nigerians are toward African Americans, seeing how she’s only doing this because it made for a better career money wise than being a doctor in her family - it’s all a cash grab to that lady. At least with ppl from the ghetto they start to change their platforms for the better no matter if ppl like it or not. Non-Americans (Africans and whites) will milk it for as far as they can go. It’s like a Drake vs Kendrick scenario. You wanna be apart of the culture, wanna make money off the culture but all you have is veil negative stuff to offer. All you do is take. You poor negative stuff not only in adults minds but into our kids minds also with you “share rooms teens” platforms. Why are adults making shade room content for kids which is basically the same stuff for adults.

[@Paper_Chasin_Indian]

@@ra-neter6662 she uses her proximity to blackness to promote bullchit 24/7. Africans are not “black”. Africans are Africans. Her content is very distasteful. The bullchit is like “reality tv social media.” It’s literally the “Drake” of black platforms in ig.

[@thdoom81]

@@ra-neter6662 because they hate africans and are allowed to discriminate against us but not be considered racist

[@africarib]

You took it to another level with this one. Folks are absolutely taking for granted how dangerous these so called forms of entertainment are to everyone who engages on a regular basis with them. Much respect!!

[@CamJames]

more dangerous than many of the things i've discussed. it's destabilizing society from the ground up.

[@Newa113]

Always great to see a new Cam James video released.

[@DavidWoods255]

And just like that, in 23 minutes, he was gone. Sure to return when we need him the most - for me in Australia that's when I finish work on Friday at 6pm. Yeah last week was a dark time with no Deep Dive$ BUT, I took your advice from the lotteries ep, cut that right out, & used it to up my tier on Patreon so I'm no longer jealous of 'The Producers'. I'd be SO proud to know my $30AUD funds this sumptuous journalism rather than a stupid lotto ticket! Seeing 'Producers: David Woods' up in lights might make me cry. Happy birthday mate!

[@CamJames]

amazing, thank you so much for the support and I'm making sure to deliver more for y'all specifically in between episodes 🥂

[@Cocothemonkey95]

Legit one of my favorite creators. Today's a good day.

[@CamJames]

i'm a cocothemonkey95 fan personally

[@johnchedsey1306]

I'm so glad I had no idea what the Shade Room was before this episode. But one thing I am curious about is how the supposed Instagram changes might affect them. IG is apparently going to try to promote more original material and demote accounts that just repost other peoples' material. I'd like to think the Shade Room would get a little less attention (along with the other annoying accounts that do similar things) But I'm right there with you. I don't care about celebrity gossip and only yesterday I learned that Drake and Kendrick Lamar probably won't be going out for ice cream together anytime soon.

[@CamJames]

lol to say the least. that's awesome news honestly, anything that makes people create original work is a good thing to me

[@Gchildwarrior]

I remember a clip where they called men losers for playing video games... We aren't allowed to decompress from life 😂

[@savtelly3817]

Thanks for stepping in it to do these videos. It’s needed but not celebrated enough. Thank you!!

[@CamJames]

you're welcome, i need a shower after wading through this one

[@zuglymonster]

I am a 40 year old white woman from Flint so I have plenty of exposure to different races. I love that you aren't afraid to call out scammers no matter the race they are. Um so tired of seeing so many scammers taking advantage of people who are struggling. Proves scammers come in all races. You do great keep exposing scams. And when that boost said Black people will vote for Trump.because of cheap ass gold drop shipped shoes. Not to mention the bikes for $50

[@MrBaskins2010]

$50 bikes?

[@gregl6415]

Damn my algo must like this guy cuz i just found this channel last week and im getting recs for vids less than 30 mins old

[@justingerald]

They need to leave Lil Nas X alone. But as he said, "they was never rooting for me anyway."

[@CamJames]

i've only ever seen talent when I see that guy

[@Demsky83]

@@CamJames I’ve seen more antics than talent

[@RosieGirlRose101]

@@Demsky83someone just being themselves and making art isn’t “antics”

[@junyaiwase]

rooting* im sorryy

[@justingerald]

@junyaiwase lol you're right and I am a teacher too

[@tyrant_tarantula]

It’s amazing how these types of pages or sources of media are so damaging to a community, but literally no one cares

[@tiffanyeyoung1800]

That's because we thrive on drama

[@tyrant_tarantula]

@@tiffanyeyoung1800 that’s what I mean, why? We’re always talking about staying out of someone’s business but yet we stay in other matters that are inconsequential

[@tiffanyeyoung1800]

@tyrant_tarantula To me it shows that we have too many miserable people in our community that thrives on negativity

[@QthaKID]

You’re killing it with these vids cam. Stay true bro

[@CamJames]

always, thank you for the support 🕺🏾

[@BostonL77]

You said you feel like just a content machine- that’s technically what you are to the subscribers, but you communicate your values and personal beliefs through the messages in your content, too. You’re more than a content creator. You’re also the best content creator on this platform. Much respect- your channel is more positively impactful than you may realize.

[@CamJames]

wow. huge compliments here and I'm grateful. i try to have a positive impact every time so I'm glad to hear this

[@msteach3082]

Absolutely!!

[@PaceMKR]

Part 2?? Let’s go! Cam you are killing it on your channel lately!

[@CamJames]

trying my best!

[@jr5296]

Thank you for covering this. I still remember they edit that Quavo and Sweetie elevator video to make Quavo look bad.

[@mostcertified]

Thank you for covering this. I've been waiting years for someone to speak up on shaderoom and there nonsense posts!!

[@CamJames]

of course, thank you for watching 🥂

[@seriousblakk]

This was well done bro . Please continue the growth 🙏🏼

[@Fifty7Chiefs]

Thanks!

[@CamJames]

thank you for the support!

[@Martin-ww9pb]

the community needed this one Cam

[@CamJames]

i agree.

[@garrettthompson3286]

High quality video as usual, thank you for always caring about others in the videos you do

[@CamJames]

trying fam

[@lovelylaughter11]

This discourse is sorely needed!

[@2S2F1]

The fact that you shot this video in my city was fire. Appreciate yu showin love to the city Cam. Salute fam.

[@CamJames]

enjoyed the time bro!

[@Divineakuwaviyemaja]

I’m so glad i removed these social media platforms from my phone and mind. It’s too much! Gratitude for your informative videos!!

[@CamJames]

you are so welcome 🙂

[@AleciaRenece]

👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾 I'm only halfway through, but YEEEEEEEEEEEEES. 💛💛💛🌺

[@CamJames]

just the worst lol, they needed to be addressed

[@MusiciansRule07]

Aye. Look, I'm in my early 30s. I spent most of my life surrounded by ladies between Auntie and Great-Grandmama age so I'll own my time watching and enjoying Wendy and TMZ with them but as I got older, I started cutting out that sort of content for the sake of my mental health. And on the subject of mental health, THANK YOU for your words about not having to constantly subject yourself to The Worst News to be Authentically Black. Do I keep up with Things, yes because I'm young, black, and female with younger siblings BUT when it gets too much, I will change the channel, close the KZbin video or push that block button on Twitter with a QUICKNESS. The Shade Room will be added to the block list after I finish this video. No, they're not selling lotto tickets, pushing sports betting, or hosting Mary Kay parties but like you said, they're still doing a ton of harm. They're sowing discord amongst our community while pandering to The Lowest Common Denominators to make their Bag and that's messed up. Angelica and people like her are messed up just like folks like Daymond John. We can't let them slide. Not them or the jack leg Preachers (or JW Elders, in my case...) we grew up with. I'm looking forward to what you're gonna say about them because they're fucking awful and need to be held accountable.

[@CamJames]

every person i can convince to block them is a huge victory. we have to stop allowing this trash to infiltrate our minds on a daily basis. In my opinion, they're just as harmful as the other things you named. the discord they sow is on a level we can't even measure.

[@colormeinked]

Lol I’m the lady at the hotel who met your father! Greet production value, very informative, keep up the good work.

[@CamJames]

ayeee! glad you watched, i appreciate you!

[@golfknut777]

Cam hitting that algorithm Good shit dude

[@ThePrototype047]

You are definitely now one of my favorite creators props on the come up.

[@CamJames]

i don't take it for granted, thank you

[@compromisedssh]

Great video as always. I appreciate the longer length too. Just to give you some context on the community question you posted about whether we want longer videos, what I do is play a video as I lay down to sleep. I look for something at least half an hour long. Either way, I watched this while I was wide awake and loved it. Can't wait for part 3.

[@raymareinstein]

Happy birthday dude. Thanks for giving us this media on your special day. I hope you enjoy it, and have many more to come.

[@CamJames]

thank you! y'all are worth it, i appreciate the support

[@andymcdonald4537]

This is some S tier level quality content - Cam, you're slaying it.

[@CamJames]

thank you so much

[@kimberthug]

Hey Cam, great video! I wanted to compliment you on a few things outside of the content 1. How lovely you are in your responses to comments. I’m so used to seeing creators like a comment or throw up an emoji in response, so seeing you engage with people has been honestly heartwarming. 2. The speed at which you run the names of your channel contributors at the end. Again, I’m used to seeing names fly by on other channels and the fact that I was able to actually read the names felt like a very intentional on your part. Thanks for your incredible work.

[@CamJames]

thank you for noticing, i care about the little things a lot. it's extra time and extra work but well worth it

[@andrewhippo4275]

I love watching all your videos, they've expanded my mind so much and has made me aware to a lot of things that I didn't know before. I can't wait for more content. I also can't wait for, you finding your way to "Veneer Techs"

[@kendrakausau]

Content is always great and gets to the point. Ever since I became a recent follower, I haven’t missed a single video. Always excited when I get a new notification that you posted a new video. Keep up the good work 👏

[@CamJames]

thank you, will do!

[@RonkeIfe]

To break all of this down in 23 minutes is amazing! I always wonder what it would take for gossip platforms to die but they continue to evolve into something worse. And as the daughter of a Black American woman and Nigerian man I can say the shade room creator has zero knowledge of Black American culture, if she did her platform wouldn’t rely so heavily on negative stereotypes commonly believed by most Nigerians.

[@CamJames]

that was the point i was getting at too, and i got some irritation from some Nigerians in the comments. facts are facts. she deserved worse than this video.

[@Hikylabur]

This was such an insightful and well-produced video! I recently blocked them to protect my peace. I was tired of seeing degrading media. Keep serving!

[@CamJames]

glad to hear it! happy to go back to blocking them myself

[@junyaiwase]

Real talk keep doing what you doing man. Happy birthday

[@CamJames]

thank you!

[@KingofReads]

I love how you put the news clips sound bites in your intro. Very creative.

[@cutecheerfreak1]

Great video! I have never seen the shade room. This type of behavior disgusts me. She and her team are wayyyyy too comfortable making fools out of, initiating us hurting ourselves and our reputation.

[@CamJames]

absolutely, they needed to be called out

[@gbengaishere]

This is so well produced, about to binge everything on this channel

[@orhunhascalk919]

Always a pleasure watching a piece from you. Keep up the good work!

[@madjohnshaft]

The waveform podcast just gave a shout out to this channel and I'm glad cause I've been enjoying these videos a lot

[@AndrewJohnson-yt1nl]

@CamJames The character you showed by giving Justin Carter recognition and accolades... Speaks far more than you can imagine to an outside observer. KZbin suggested your second deep dive to me, and since that day you have been a not insignificant voice in what I will call my own personal re-education of America. Keep inviting us along with you in what I'd wager is your own personal American cannon. Keep the compassion and heart you glow with, you walk in the footsteps of all men who have fought the good fight. Together, with an emphasis of having these difficult conversations in a respectful and equal footing is our only hope against the world. I see you.

[@CamJames]

thank you for seeing me, i appreciate that. our goal is to let the facts guide our opinions, not the other way around. TSR can simultaneously do good work and produce positive content while also being a vile and divisive organization.

[@muccigane2351]

This video is very important. We as a community need more conversations like this.

[@SomeRandomDevOpsGuy]

I've definitely come to look forward to these! keep it up

[@DuskyJewel]

This is why I hate the YT algorithm. There is no reason on Earth I shouldn’t have found your channel earlier! The quality of your work is incredible and deserves more attention. Thanks for sharing Ground News. Signing up before the end of the month (May, right?)

[@CamJames]

May indeed, and thank you! I appreciate the feedback and kind words 💙

[@intherapture]

Aye! Thanking you in advance for unblocking them to produce this cuz I'm at Cole levels of peace with them out the algo 🧘🏾‍♀️

[@shesit318]

Omg, How did I miss this episode?!! You are my go-to for in-depth, eye-opening, and well-rounded content. You always have my undivided attention sir. Eyes 👀 and ears 👂🏽 open. This channel will soon be in the triple digits. Great work once again 👏🏾 👍🏾

[@CamJames]

thank you for watching as always! love the enthusiasm 💙💙

[@wonderbras7875]

i watch every video of yours, very well put together, unique and informative..

[@CamJames]

i'm very grateful, thank you

[@Jpo-xw1jc]

Hold those holy scammers accountable. Good stuff man

[@alimc5382]

Never heard of them ….I’m official old LOL at 52….and I’m glad give me smooth jazz and a good documentary

[@CamJames]

you got this life thing figured out

[@MorganAndrew-Morganson-nu5oc]

I've heard of The Shade Room before, but had no idea about its origins, owner, or any other info about it, since I'm not hugely into celebrity gossip. It is unfortunate that it monetizes a lot of negativity and likely messes up discourse between black people globally. Another great deep dive.

[@CamJames]

sorry i had to introduce you to them. you were better off not knowing

[@Tribow]

im so glad I just don't use these social media sites. I'd hate to see this on my timeline.

[@CamJames]

i'm on Instagram in limited capacity, but i just don't have it in me to care anymore. they're all terrible

[@dkh161]

I just recently came across your channel and your presentation style is super ambient and great to watch. I’ve watched a few videos now and your perspective on how black scammers are trying to capitalize on culture and community while actively causing harm is super interesting. Also, thank you for highlighting how platforms like TSR promote anti-lgbtq+ discourse while feigning ignorance. As a gay person, I really appreciate you denouncing this kind of nonsense.

[@CamJames]

will always be in your corner, proud ally. thank you for supporting my work!

[@pillznarRy]

*AYE* Happy _late_ birthday broseph!!! hope this next year is BEAST MODE for you!!!!

[@CamJames]

thank you fam, that's really dope of you!

[@stlrickyjones]

Your vids would always pop up as 'recommended', now that I follow you I never get a notif. KZbin stop playing crazy.

[@CamJames]

KZbin is the worst, I've heard that they do that.

[@savtelly3817]

Proud to say I’ve never been on the shade room. ADOS need to take our image back yesterday.

[@KingDeeba]

thank you for saying "some". i had this debate with coworkers the other day and they were like "all africans this!" "all africans that!"

[@CamJames]

generalizations about people are always a bad idea.

[@abangwu]

aye. As a Nigerian, get her Cam!

[@ajlorentz]

Thanks for the captions. I know it’s the extra step but it’s really helping people like me. Thanks.

[@CamJames]

you're very welcome

[@Enciphered_deciphered]

Brother, as a Nigerian-born American-breed,personally I don’t follow TSR simply because of what you pointed out and you were hitting the points until 19:56. Nigeria is only one country out of 54 African countries, of 220+ million people, 33 states, 450+ ethnic groups, 500+ languages, numerous religions, formally educated of different levels, non-formal educated, artisans, artist and so on. The few Nigerians you meet in the US doesn’t represent the whole Nigerian Community the US. Stop this false narrative. It a divisive rhetoric.

[@CamJames]

No. I said "some".

[@DonaldTurner]

Happy birthday, Cam. Another enjoyable, and informed, video. Thank you Sir!

[@cupsoup7244]

Just rewatched part 1 yesterday

[@wockkstar]

cam james law of attraction

[@LowTide941]

You somehow came across my feed. Really like your documentary style videos.

[@CamJames]

welcome welcome, glad to hear it!

[@gothgrrl8711]

they way treated dwanye wade and his wife and daughter was DISGUSTING. Literally opening up a CHILD to sexual harrassment and encouraging that behavior

[@CamJames]

beyond disgusting. how adults can think it's ok to post that to millions of people is beyond me.

[@Archived_Rem]

Yo, don't stop this journey Cam. Regardless if it ever slows down or whatever someone might say. It's wavy what you're doing bro. Journalism is the waaaave

[@CamJames]

I'm locked in fam, much appreciated

[@BewareTheLilyOfTheValley]

I fortunately never heard of them, but I also actively avoid social media outside of KZbin. But this sounds exactly like the criticisms made in the The Boondocks episode regarding BET, when it comes to profiteering from salacious content aimed at blacks. I also appreciate bringing up that there really is a divide between American-born blacks and those that are first or second generation. I hate to create more of a divide, but...we're indeed not the same. I'd like to consider them as "part of us", but more and more I see that that sentiment isn't shared the other way around, and I suppose it's ignorant of me to have thought so. Our plights and history are not the same. We may share some commonalities, like with a Venn Diagram, but we're still outsiders looking into each other's experiences as opposed to walking in each other's shoes. Also, that lame duck excuse regarding leaning into homophobia and transphobia is just gross. The users of Twitter are more insufferable than ever because the captain of the ship is a buffoon himself. When the leader of the company promotes derogatory language and ideologies, the users will see that they too can do the same. You can control the type of audience your draw in based on what you post. Post positve, uplifting comments and you will draw in people who appreciate that. Post love for the LGBTQ and trans community, you will bring in those communities. You hold all the power to control the narrative, so anyone running a "news" website that says they can't is a bold faced liar and they don't want to support those communities.

[@BlisaBLisa]

rly cannot stand the attitude that someone has no control over their audience and that the kinds of people in their audience isnt indicative of anything about the person. you can literally see with your own eyes that thats not true, like the twitter example. people want to pretend they live in a vaccum where they dont influence other people, thats just not how humans work

[@CamJames]

couldn't be more on target. that's exactly my point. she's lying, full-stop. you have all the power. i don't allow aggressive, attacking comments on my channel for that exact reason. the audience you cultivate is the one you have, it's false that "it's just the way Black people are". no Angelica, your company sucks and you do too.

[@Dannnnnnnttttttteeee]

Excellent topics brother, TY for caring. Some do anything for $ and dont GAF about how it affects our already targeted communities. 😢

[@FullofSouthernCharm]

I love how you come out of nowhere!!!!!! ❤❤❤❤

[@CamJames]

time-consuming but so worth it

[@FullofSouthernCharm]

@@CamJames it really is...I like to make a game out of it called cam pop where I try to figure out where your going to pop out from lol...I lose everytime but still

[@CamJames]

@@FullofSouthernCharm lmao that's so awesome

[@FullofSouthernCharm]

@@CamJames 😂😂😂😂 its a fun game 😂😂😂😂

[@danieldeubler7071]

Fairly new to this channel but your commitment to staying thorough on every one of your videos screams professional through and through, you seem to have found the sweet spot between commentary and journalism and it makes every report on your channel not just well researched and informative but entertaining and engaging, please keep these up man!

[@prtdiva]

It be the walk up for me 🥴🤣🤣🤣🙌

[@jaywalker4097]

Thank you bro. I appreciate you for what you do and you are doing for the culture. You got the heart to do and say what a lot of these so called journalists won’t. You’re making a difference with your content. Keep going bro and Much respect 🫡 💯

[@guttsu]

Love the typical type that talks up God and how religious they are and every action proves otherwise.

[@CamJames]

all while dripping in jewelry and designer

[@mikatu8023]

Thankfully never heard of TSR but very good & interesting coverage of the topic. One half of my family is African diaspora and have always been very clear that we don't have the same experience as Black Americans, but that never meant we weren't equal or respect wasn't owed. There definitely are cultural differences, even as a first generation, but that should never mean treating others poorly.

[@CamJames]

all i ever ask for is respect. we can be different but we're all equal.

[@NoNameNumberTwo]

All skinfolk ain’t kinfolk.

[@CamJames]

truer words rarely spoken

[@arielleguiteau8540]

Don’t forget the neighborhood talk! The founder of that page used to work for TSR. They are just as toxic if not worse!

[@CamJames]

oh for sure. i read all about that story. thank you for the support!

[@wavey_b0ne]

First

[@CamJames]

last

[@TiffanyByrdHarrison]

LOL the fire of the 'I blame ya'll" made me watch this twice through. you need more subs, bro. This is top tier work!

[@CamJames]

gracias! glad you could feel that pain lol, week ruiner for sure 😅

[@mbamebeckley1]

i like your channel , great work , great editing , I dont agree with everything ( IM A TRUMP SUPPORTER) but i like your work

[@CamJames]

not sure how you've survived here so far but thank you for the compliments lol.

[@MezzoForte4]

Don't you have a hate rally to go to?

[@finneykewa]

Happy belated birthday! Also hoping you can keep blessing us with these deep dives.