The Sam Sulek Effect

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#samsulek
Timestamps
00:00 - Intro
01:10 - Old School Vlogging
02:50 - Accidental ASMR
05:05 - Impressive Genetics
06:52 - Chad Jawline
07:54 - Relatable
08:14 - PED / Diet Drama
08:53 - Recap

[@TimC19]

Very well spoken. Love the recent more consistent videos lately.

[@EPIC-604]

You are everywhere!! I see you everywhere!

[@TimC19]

@@EPIC-604 really?

[@BadgerBlase]

How he articulates his words and the sound of his voice has me tune in I believe.

[@zachscheel3784]

You missed the most obvious and important reason - It’s simply his love and passion towards training. His willingness to push to failure and his obvious commitment to prioritizing training and the lifestyle above all else, even while going for a college degree at a prestigious university and skipping out on the party lifestyle. He’s young and has his priorities in check better than most folks ever will; that’s why he has blown up and retains the fame.

[@Bevzthejcs]

This 100%. His love and passion for lifting is just a pure joy to watch.

[@Life_withTiff]

His videos from the beginning always reminded me of your old school vlogs and love it! No edits just raw. Been waiting to hear your take on Sam and it was spot on. Nice work!

[@livestrongforever]

great summery my man ! you yourself deserve also much more recognition !

[@stiffeification]

love your takes on current things going on in fitness youtube etc. You are one of the authorities that really can commment on this stuff with kowledge and experience!

[@tyhyhh]

Suleks videos remind me a lot of your old videos (oh you literally said this in the video)

[@oppermanfitness]

Great video bro honestly I’ve never watched his channel but everything you said makes sense it’s like KZbin Fitness starting all over again from the OG days.

[@45KevinG45]

Nick! Great video. Ive been a subscriber since the earlllllly days. I remember being in grade 9/10 (2009 and 2010) and onward being religiously into working out and credit alot of what ive accomplished early on in the gym to you. Youre a youtube og, and a pioneer. Nothing but respect for everything youve accomplished and how youve always stuck to your true self. Truly something to be proud of. And here is yet another well edited awesomely put together video with that Jeff Probst way of articulating just the right thing to say. Youre the man Nick !

[@Bevzthejcs]

Sam has reminded me of why I started lifting in the first place; just the pure joy of doing it! Yes, i'll still watch other more serious videos to check proper form etc but if I don't feel like going to the gym, a Sam video will always put a smile on my face and make me go in even just for 30mins to have a play around and have some fun lifting and pushing to the limit. For me that's his biggest achievement. Great video by the way, best analysis of the "Sam Effect" i've seen.

[@rhpersonaltraining]

Great video, Nick! Some valid points raised. I think the ASMR thing is huge, but I've never been able to pinpoint it. The calm persona is a big selling point I think and opposite to most fitness KZbinrs.

[@koaboyy]

nwb the first fitness channel i ever subscribed to back in high school… this channel brings back so much memories i learned a lot from you when i was a young kid tryna get swole bro

[@PaigeYesLee]

Great video. Thanks Nick 😊💪

[@yusram8182]

Sam Sulek is literally the definition of old schools KZbin Vlogs just like HodgeTwins, POG and Matt Ogus Its fucking crazy how everyone out of nowhere started to do the same shit nowdays while Sam casually made a video

[@alexsiegel5529]

Thanks for the video Nick

[@targettmark88]

glad to see you posting vids Nick , hope you are doing well :)

[@matt6951]

Ive never seen one of his videos, just 6,000 videos of people talking about him. Without these people, and videos like this, no one would know who he is.

[@shaloon64]

You should watch one of his videos. He’s a great down to earth dude.

[@Ksnydes12]

Spot on and I also think the fact that his content is just about lifting and not about his life. I don’t enjoy seeing fitness KZbinrs lifestyle vlogs especially when they make millions of dollars a year. No one can relate to that and it’s annoying to watch for most people I think

[@mathdel17]

Thanks for the video Nick ! Hopefully you are doing well since your pec tear ? I tore mine 3 weeks ago, scared not to recuperate my full physical capacity

[@JohnSmith-lf9fi]

Gr8 vid Nick as always

[@Markb51291]

The fact that there’s a an “old school” style of vlogging.

[@InspiredByEbonyLove]

Why wouldn’t it be? KZbin is almost 20 years old.

[@truestrength-oz5kk]

i remember watching and enjoying his videos when he only was at like 60k subscribers and i really enjoyed watching them whilst doing my incline walks , i knew he would eventually blow up and he did

[@nickdrury8609]

Great video Nick! More young people need to watch this.

[@martymiller6565]

Great breakdown

[@BM5K007]

Well said Nick...spot on!

[@jonasmarken5021]

I also like sam and I agree that he is bringing back utube of how it was, with no fancy editing. I like his daily video uploads and he is also very informative too, merry christmas.

[@Derek_Reynolds]

Nick you are a youtube fitness legend dont forget it!

[@kLiMaTiCx]

Lol Same made Nick come out of retirement - welcome back!

[@InspiredByEbonyLove]

We don’t hear the humming of the engine when he is in the drive thru but I sure heard that cricket chirping!!

[@jimbyrd9124]

Miss you nick , bring back the “comeback series” keep it old school

[@louiepena2025]

Amazing video

[@codyhang30]

Been following you for years . Pls do full day of eating bro . Miss those videos with you and Christian and max

[@Colyers]

I like that he's in school for mechanical engineering while doing all this the most.

[@giovannilicea435]

That’s the first thing that came to mind when I first saw Sam Sulek’s videos , that’s so nick from the vault if it fits your macros

[@GodGotGame]

Sam is my favorite ego screamer! 🗣️ ♥️ I first met him while screaming drinking water 💦 and skipping cardio 🏃‍♂️

[@RZFitnessTV]

Loved this videoo

[@codybrown9401]

KZbin seems to be pushing more "normal " creators. People who are awkward or more relatable and Sam fits into that category . I think people buy into it because it seems more attainable yet still admirable. These creators are looked at like a friend. Lean beef Patty is another example of this.

[@DiamondFlame45]

His body is definitely not attainable. He is geared beyond normal!

[@codybrown9401]

@@DiamondFlame45 That's not what I meant. A lot of the fitness people who rise are attractive people who are able to capitalize on their looks and live more grand lifestyles where as Sam is just a normal awkward college student who is more relatable to the average guy.

[@firstnamelastname5722]

@@DiamondFlame45hop on some gear bro it’s fire fr

[@michaelmayers3622]

​@@codybrown9401if he was normal he would not blow up. He nit normal

[@chxsedbd]

i think the people replying to your comment are high lmfao. either that or didnt pass 7th grade english comprehension :p

[@rogercampos8604]

Huge fan since the beginning and no you didn’t forget anything

[@vallo220]

The way KZbin fitness influences has destroyed the industry in the last few years... sam has made me want to watch fitness type videos again. I miss the old fitness KZbin Era. But most are too old, dead, or have changed their content. Respect to all creators. But damn we needed a change, lol. Great video.

[@leorgigi1207]

your videos deserve more views

[@PharaohParker-hi9hb]

this is so positive i lobe this. subscribe

[@HorseyWorsey]

I only know him because of the Tren usage at such a young age.

[@Jimminityjabooboo]

Sam has elite genetics, tremendous athlete and is strong as fuck. Dude works hard and deserves his success

[@dieselwrench3621]

Sam just seems humble. Not a show off just talks about what he’s doing with no high and mighty attitude.

[@EchelonDon]

You were the OG

[@julienmessant7799]

Before we had the fashion of reality TV, now we have the reality social media ! But it remains a show. It's not the real reality.

[@andrewriniker2835]

Great video Nick but we all need know if you're still rocking the Dodge Magnum??

[@Kharrison2718]

Morning cardio video!

[@bizerkk]

Bro you and Ogus started the car talk 🫡💯

[@chrissi.cruise]

The fact is that he is original makes him uniqe this days. He doesnt want to be someone else. He is Sam sulek. I love that and its nice to see something like a normal person with an average car, with shitty clothes, no make up, no fake opinion. Thats his key + he trains like a beast and he wakes up my inner will to do the same (except without roids ofc.)

[@dougrob10]

Well said. You'll always be the best though

[@BigBadJohn7]

C'mon Nick! You started the whole fitness vlogging thing and we love you for it. Do a workout with Sam then go back to your roots and focus on physique goals and don't care what the audience thinks. You will blow up again. We all miss you.

[@kyleheron38]

Sam watching this like “shit, I just wanted audio and video to capture my workouts…

[@Nick-ih5em]

Fake is fake. Real is real. Done.

[@tquasa07]

Did you watch LogicalBro’s Fitness Weakly Recap series back in the day?

[@louiepena2025]

Wow

[@zezeti2246]

old dudes are talking out of their asses,hes not the first amateur bodybuilder to make it big,I can think of at least a dozen of other dudes that became millionaires without being a pro

[@whitediekraft]

letss go

[@TheCaribookid]

KZbin and Tiktok are the same with the over production. Miss the OC with just a phone, a phone stand and everyday life.

[@alainportant6412]

urgh... so aggravating when yo'ure just trying to find the orginal video GIVE THE FKCN LINK TO IT ALREADY

[@markuscwatson]

I love how he’s a meat head and doesn’t give a fuck about looking cool

[@aztecanorteamericano2741]

As for me im tired of people like Jeff nippard or Omar isuf for example using scientific studies and well organized KZbin channel and fancy editing. Sam sulek all the way around is entertaining and motivational.

[@stevend481]

Youre tired of science and real studies? Lol cmon man. Everything else is just bro science

[@decabeatzHealthWellness]

Sam sulek is the biggest thing in BBing right now. He is the modern day rich piana. His meet and greet had thousands of ppl there.

[@AzAkh60]

Sulek must be a millionaire by now lol

[@I-di-nt-do-nuff-in-]

Is it because Sam is making better content? Or is KZbin/social media just more popular now

[@michaelderenne9838]

Just goes to show you how people are easily entertained. If you ask me many watch to see the coming train wreck. Geez people just live your lives instead of worrying about others lives. Stupid generation.

[@zezeti2246]

Related to the steroids,its better to do them when youre young,body is strong and can get away with a lot without blowing your health

[@liamchandra5335]

you look like kyle r

[@NickWright]

naw

[@sheenestevez6710]

😅😅 Dude, the hamburglar line, wish I could subscribe twice. About the topic, yeah, been tired of the Kardashian-like persona of videos around KZbin, not relatable and very pretentious. Your videos have always come across Real.

[@vibinonplutoyouknow]

Bro wat is goin on with ur hairline lol

[@questionableethnicity2268]

He's also inadvertently promoting a lot of stoicism.

[@Yourmoma8one]

NICK 🤔 LOOKS LIKE ??? Kyle Rittenhouse ?

[@benz8421]

KZbin algorithm, and steroid body.

[@Harley.1]

no way dog, no way is Sulek coming even close to outshining Piana. Sulek is just the flavour of the month & attracts loads of views because younger generations live and breathe social media. He's doing what the OG's like Piana & Beast Mode Jones did 10+ years ago. Piana is literally 'the OG of YT fitness' who constantly evolved, connecting lifters across multiple generations and races. Sulek aint leaving no legacy like Piana 'GODAAMMIITTT!!!'

[@IntegraDIY]

Sam blowing up has nothing to do with his body, has nothing to do with his audio, also has nothing to do with the salt ring around his hat. And it has all to do with KZbin pushing his videos out to more and more people, and I’m willing to bet a lot of his views aren’t even from subscribers, it’s just random clicks because the algorithm is in his favor. I like the guys style, the grungy carrot top style with converse. But besides that, that’s it. I’m mainly watching to see how long he can go before taking a long break due to PED abuse and injuries. He’s already having an issue with his bicep. Sam forgot that ALL massive body builders live/lived a life of pain and trained while injured. Hope he’s use to it

[@CanditoTrainingHQ]

That's not how the algorithm works brother.

[@IntegraDIY]

⁠it’s a snow ball effect. Once KZbin pushing your content, it will always recommend it to people who previously viewed it, subscribed or non subscribed. The longer the viewer retention and engagement adds to this.

[@stevend481]

Yeah youre way off lol

[@JimmieABES]

Sam is dangerous. Bad diet, awful form, and steroid abuse (which he’s subconsciously promoting) are not things to be mindlessly praised.

[@tyhyhh]

Nah not really my guy have you even watched him he talks about being safe all the time

[@Rizzerio1]

@@tyhyhh Safe as in a novice doing a harmful activity and pretending like he has the capacity to understand how to be safe while doing it. His understanding of safe is trial and error...not exactly a facet of safety in ways of obtaining said substances, using said substances, and monitoring said substances. Likely with very little actual professional help while doing so.

[@JimmieABES]

@@tyhyhh I have watched him, ironically it looks like you haven’t

[@keanenfulton4696]

Sure..​@@JimmieABES

[@lukeimontv7086]

Maybe he’s paying for his views with bots?

[@tbspromotions]

100% has to be it.

[@SJ.Sharkstero]

yea man crazy i remember watching you when i was 14-15 and im 25 now and you havent blown up yet or aged lol

[@gon7155]

He's a plant. Glowie