The Swifty Podcast #20 - BJJ, Brand Building and Mastering Your Craft with Matt Benyon of Scramble

Jason heads to Scramble HQ for our 20th podcast to chat with company co-founder Matt Benyon about all things brand building, BJJ and product launching!
Scramble started off as a small idea that Matt had and has now grown to be a symbol of quality and reliability amongst the BJJ community, something they’ve has worked hard to achieve over the years. He and Jason discuss how they built up to that point, some top tips for small businesses just starting out and where the sport could be heading in the future.
We recently collaborated with Scramble on a collection of Double-Ups - grip strength trainers - and a special edition balance board! Learn more about the Swifty X Scramble collab here - swiftyscooters.com/blogs/jour...
Skip ahead to a point in the conversation below -
00:00 - Intro
01:12 - Brief introduction on Scramble got started
03:43 - Discussing logo design and different variations for different purposes
08:40 - How Swifty Fitness and Scramble met and got working together
10:14 - How Scramble grew and expanded
15:23 - Discussing sponsoring athletes and 'influencers'
23:58 - Tips for new brands starting off
30:07 - The art of launching a product
32:25 - Challenges that come from manufacturing products
39:02 - The joy that comes from trying to master a craft
44:25 - Will big brands come for Jiu-Jitsu in the future?
48:14 - The representation of BJJ in mass media
52:58 - Would It be bad for BJJ to become an Olympic sport?
53:59 - Polaris Pro Grappling, how it began and expanded
59:27 - The search for the ideal product
Grab your own Double-Ups or special edition balance board from Scramble or Swifty below -
Scramble - scramblestuff.com/swifty-fitn...
Swifty - swiftyscooters.com/collection...
-------------------------
swiftyscooters.com/
/ swiftyfitnessco
/ swiftyscooters
/ swiftyfitnessco
/ swiftyscooters

[@boatman222345]

I recently took my Subaru Forester to the garage to have the oil changed and the mechanic spotted my Swifty Zero in the back. When I invited him to take a look he opened the rear hatch and checked out the Zero in detail. His comment was, "Wow this is a beautifully designed and built piece of machinery, the welds are exquisite!" Given that this guy builds and rides very expensive, no detail spared, custom motorcycles as a hobby that was quite a compliment. So while I do think the Swifty Logo is both beautifully designed and attractively executed I'd have to say that it was the scooter itself that won my heart...the logo was not really a primary consideration.