Package Design Critique Part 2 - Young Guns Episode 6

[@tanyasasportas5835]

I know this takes ages to edit and all the work that goes into it! I am so grateful because I learn tons from this! and I am sure everyone else as well, if youre asking yourselves was it worth it? the answer is YES! thanks a million for the value you guys bring!!

[@thefutur]

You're very welcome

[@wanpotutu1285]

I just gotta said he did a good way to break it down and say the right words without any discouragement. You def need the experience to communicate solutions. Great episode thanks futur can't wait for the next challenge.

[@priscillaknight4678]

I really liked how Tosin explained what she needed to work on after the process. It’s always important when one can analyze and become aware of what they need to work on. Progress. Practice. Success.

[@lyleea]

She did really well with her design ideas, though. 👍

[@nappon-an8359]

I like what Arun did in Feta Packaging. He learnt a lot from the previous season and hopefully the girls could go back again for the next season to give themselves justice. He he.

[@ScientistX]

Arun, my name is A R U N 😂😂 and thank you that you liked what I did.

[@nappon-an8359]

@@ScientistX Ha-ha Sorry bro. But I love what you have here compared to last season. And hey, your site still in motion, looking forward to see something fresh.. ^_^

[@ВасяИванов-д9ь4ы]

@@ScientistX бб бы щщщ будет более щщ будет бббщбщ

[@ScientistX]

I just want to say that I'm glad that Chris liked my Feta cheese design, it shows that I really learnt a lot from the 1st season. PS - The logo color change was done after doing research, I went online to look at Mooz's FB page and picked the logo from their profile picture.

[@nightinthevuz]

loved your design! you have improved so much props to you :)

[@ScientistX]

@@nightinthevuz thanks!!

[@acexl]

hey man! you did an amazing job, the design was my favorite of the challenge and it really shows you're growing :D great advise as well. on a side note, your beautiful hair is gone!!! is it because it is too hot in the summer?

[@ScientistX]

@@acexl long story, I'm growing it back

[@milosradmilac8911]

Liked it a lot... Really cleaned it up. But it was 2nd place for me. Sorry biased Belgrade supporter here :/

[@JustDec90]

I think Monika should change the design to include the bruschetta word. I'm Italian and right now the label says "olives and tomatoes", while the product is a "bruschetta topping with olives and tomatoes". Bruschetta is a starter dish made of grilled bread and topped with olive oil, salt and many variations of toppings like these ones.

[@Qikskill]

Product design is really tricky and difficult but watching the young guns display their creative prowess and having Chris critique there work is really awesome to watch....

[@thefutur]

Glad to hear

[@HeartInChristwithCristy]

i really love how Chris can explain how he thinks.. like we know there is something wrong about a certain design but we cannot point it out, How do we develop this kind of skill?☺️☺️

[@thefutur]

15 years of teaching

[@Farhadsadiq]

The apple cider design element was more looking like peach cider i don't know but for me it was peach thanks for pointing out Chris

[@motips]

The best thing across this whole series is how each participant took on the critique with open arms and used it to further justify their skills in the industry. The Futur have built an amazing community of learners. Kudos to you all :)

[@SFVone]

Love that the previous season was added...great to see how they've improved/changed. Great idea.

[@dentisticaonline2948]

Super episode!!! How bizarre that a greek cheese, traditionally made of sheep and goat's milk, ended up being represented by an Indian version made of sacred cows' milk. Kind of like those "I can't believe it's not butter" products...

[@LandonWilsonArtist]

YES!!! Arun knocked it outta the park on this one! And his advice to YG2 designers was spot on! Nice job man.

[@ScientistX]

Thank you Landon! I'm glad you liked what I had to say.

[@LandonWilsonArtist]

@@ScientistX You're welcome 😉 It's not easy listening to tough critiques, reacting to the feedback positively, and then taking action to change. It's a skill I am impressed with by you and hope to see in more creative professionals AND amateurs alike.

[@jeffbrowngraphics]

The guys from season 1 killed it! Great improvement, speaks very well to Chris' ability to teach & critique.

[@ScientistX]

Thanks @Jeff Brown !

[@jeffbrowngraphics]

@@ScientistX For sure! I think you definitely won the challenge out of everyone.

[@ScientistX]

@@jeffbrowngraphics thanks a ton!

[@jagodabrie411]

Arun, wow. I feel like even though he was falling behind in Season 1, he made the biggest progress. As he said, it is about the opportunity to learn and to be honest, the "worse" you are, the more you can learn. His design was the best in my opinion. Really love the series.

[@ScientistX]

Thankyou so much @Jagoda G. I'm glad people really liked what I did for this one

[@gorytv9847]

Chris went from super energetic to super tired

[@thefutur]

It can be like that sometimes.

[@arnoclaude317]

One thing that I would've loved to see for Spenser's design: Instead of having the entire bowl of rice taking up rather little space, make it so it takes up the entire width of the package and "zoom" in so that you can only see the upper half of the bowl, the bottom half being covered up by the green layer. Hopefully I explained my vision correctly, it looks good in my mind. And thanks alot Chris for the helpful critique. Can't believe this stuff is free :D

[@JohanaTeran]

I really wished for Arun to win this one, I think he made the right decisions regarding the color selection, photography, layout and packaging. Good episode, I appreciate what you guys do, Chris!

[@thefutur]

Thank you

[@ScientistX]

If I was in the competition maybe I would've :P we weren't scored, we were here only for contrast. I'm glad you liked my design!

[@acexl]

another great episode, thank you all The Futur, for your hard work, and desire to help everyone. i am not a "young" gun, but I am in a similar spot in my design career and these videos are great motivation and inspiration :D

[@skb875]

I definitely agree with the winner, great work! Would love to see more in depth look at creating nice mockups, as well. The package mockup and displacement mapping that Spencer did was cool, he even added the glossy speckles.

[@cw_chomperrr3275]

Love this series will definitely keep watching! Couple things I noticed that didn't get called out: the kerning in "FETA" was way off and the mango designer didn't include the fill weight. As an art director I always call my team on their attention to detail. Very easy to ignore those details especially when you are new to packaging. All in all great job everyone!

[@jameygannon1973]

loving this series so much. it’s nice to see that other designers are people too!

[@cerealfede]

Can we have an old guns series? i've been struggling with design since i started working, after 7 years of work on design areas i feel like trapped in a wheel, every year feels like i'm a beginner, frustrations, new technologies, young designers, time catching up on me, and as I look back I cant really see big results. I would love to see or get advices on how to approach or how to evolve into the "end game". :) love your channel, cheers from argentina!

[@thefutur]

have you seen the videos w/ Rebecca Heinemann?

[@cerealfede]

@@thefutur nope! ill check them up! thanks!

[@neoexplains]

Super inspirational and the feedback chris gives is fantastic!

[@inevergohungry]

Really interesting to see how differently designers design. There is no single way to create and I love that this series showcases that. I’m a bit torn on including YG1 people. It’s amazing to see the improvements made by these designers but I felt it takes a little away from the current crop of talent. Not a big issue but maybe think of doing a separate video that catches up with previous participants. I think the audience is overtaken by the YG1 guys and comparing their second attempt to this first attempt by the YG2 girls. Not everyone is as skilled at deciphering design as Chris and this format might be a bit of a disservice to the designers.

[@thefutur]

It’s one big family and a crossover moment.

[@lowkey276]

I'm greek and would definitely buy his Feta, cheers mate!

[@ScientistX]

That's the best compliment I have received, thanks man!

[@mohammadbilalshaikh4239]

I am a little late in commenting obviously but sorry I don't agree with the winner. Mainly because of the colours used in the packaging of the Basmati rice. Blue doesn't communicate 'India' and nor does it make it look more appetizing. I guess by just incorporating a little more a warmer colour palette within the same design would have been a major improvement.

[@negative42]

Amazing Episode, they all did a great job here, especially Arun in my opinion.

[@ScientistX]

Thank you so much!

[@roviejahneescobilla1671]

Wow... I've known this channel because of the series "Building A Brand"... And hearing you said Matthew is a Filipino around 24:08.... Makes me proud... Woooow!!!! It encouraged me to thrive hard to be like him or even better than him... But so far.... I feel so proud to be a Filipina 😂😂😂😂💪💪💪

[@96Wadooha]

Very helpful video! I wish that Futur announces a competition for designers all over the world to participate in, it would be great!

[@dimeryfoston]

The mango nectar is a Brazilian product, and I think the design is not really appealing for us, because is really minimalist. The can design from here has some kind of energy and colours. But it looks way better than the original!

[@dn9255]

I was sad when I saw the Bragg logo lost its significance in the redesign. It's like turning nutella into 'hazelnut spread'

[@PrateekLala]

Minor detail, but there's a spelling error on the front of the revamped "BRAGG" apple cider vinegar label: unfiltered, not unfiletered (@13:00). Important to copy edit your work before showing it to the client.

[@riahardcastle5952]

#dyslexicaf thank you for the comment ;)

[@hyacinthdibley2420]

Prateek Lala good eye there.

[@everykneeshallbowzao]

Vinegar spelled wrong in the ingredients too.

[@vishme_luck]

really great advice for the packaging, i am going to try this now in my designs. I may be too late to watch this 😅 but keep taking your advice through these videos , thankyou 🙏

[@sinyeatheng4991]

Another cool critique series video! For me, yes, I will pick the Basmati rice packaging design, cz it's really attractive to me when I first saw it.I was : wow, that's interesting. 😆 So,yes, I agree with Chris.🤓

[@nb08]

I recently got a job at An IT company for designing and Chris's guide is still significant. Thanks, Futur!

[@thefutur]

You’re very welcome

[@ScientistX]

Congrats Nishant -Arun

[@insightdesignsolutionsinc.]

Congratulations Anastasia, although everyone did a wonderful job. Especially liked Arun’s Feta cheese redesign. I’m half Greek and I don’t find the Greek key cliche’, it’s a proud symbol of Greek culture so I think it’s a perfect choice. I also like that it was presented subtly but we still could see it wasn’t a last minute add on. Interestingly enough, “traditional” Greek Feta is made from goat’s milk...which renders “Mooz” brand slightly ironic. Regarding Connor’s choice of utilising a white can was interesting but not appealing to me. The other use of colour was spot-on and I agree with Chris’s critique otherwise. Fantastic job all around young guns!!

[@ScientistX]

I'm glad you liked, every time someone mentions Greece, my mind goes towards Olympus and Greek mythology and then ultimately to Kratos and that pattern. That's why I chose that. I'm happy it worked out.

[@connorfowler2573]

Thanks for the feedback!

[@tadenaernest6144]

more content like this sir. iloved this series as an aspiring designer in Philippines🇵🇭

[@maryspringg]

So interesting, I've learned a lot from this episode. Thank you the futur

[@mitigiant5328]

6:22 In Italy, Black is mostly used for very salty products 13:01 Those fruits looked like peaches to me

[@lowlouis7869]

This is fantastic! All the great work in the video motivated me to purchase Illustrator CC. I'm more than ready to sell one of my kidneys. Thank you so much for this video.

[@soniarodriguez2072]

The boys did way better than the girls. Arun won this for me.

[@ScientistX]

Woah! That's a first 😅😂

[@ScientistX]

Thanks @Sonia

[@thefutur]

we didn't grade the boys this round. just wanted to have them in as a point of contrast.

[@itajac80]

SONIA ORTIZ You would hope so, since it’s their second time around.

[@ScientistX]

@@itajac80 that was my goal this time. Apply everything I've learnt over the course of 1 year

[@Alex-lc9vq]

Great show as always. Love this series, i think it's very inspiring and full of useful info

[@GetInShape-zi3wr]

Are you guys making plans for a package design course in the futur? See what I did there? ;) Granted this whole series is more or less covering some things already but a Futur style syllabus would be awesome.

[@thefutur]

no packaging course planned.

[@jonpersson9962]

The Futur I definitely think it’s worth investigating if it makes sense to add it to your product pipeline. I know I’d be interested in buying it!

[@thefutur]

if we do, I'll get a great packaging instructor to teach it.

[@GetInShape-zi3wr]

The Futur If you guys do, I’ll drop my college funds into it! 🤑 jk But really, just let us know where to sign on the petition! 🖊

[@shazin456]

I love Arun's packaging. He's improved his design game a lot.

[@justaskforbobdesign]

ITs really shameful to see that this girls didn't dedicate the time and study enough to their projects to be evaluated properly, to be honest Chris you are very kind to take the time to review them, especially when they tell you that they didn't dedicate the enough time to study the background of the brands they are trying to impress... One Thing that is important in design/redisign is STUDY the backgrounds of products and brands and make a market study of competence and shelves in the case of packaging... GIRLS YOU REALLY NEED TO STEP UP! Is not fair for Chris to review this type of work

[@thefutur]

to be fair, some of them really did research and study. for time's sake, we had to edit some of that out.

[@imdxpertm]

Lot of food Rice, pickle,Juice,ACV,Cheese, Tea rebranding. Good job YGs! Some Electronic / Mid size company Branding please in next challenges.

[@dn9255]

Korea has lots of spicy food because it's so hot there. Sounds weird, but spicy and fermented food lasts longer than other food and the hot climate lets people dry their chillis on the roof easily, etc.

[@Storyraymond]

Foco mango nectar:) HEHE! My wife drinks that all of the time:) Going to show her this section, bet she has something to say about this:)

[@munezstudio8300]

You're awesome Chris!!!

[@joha914]

the mango nectar was really cool

[@kaylalotter6980]

LOVED THIS!

[@Jj-rq9sp]

Great episode mr do! Enjoyed the critiques. Arun is the winner for me, Conner did an awesome job as well. But since this is the girls show it makes sense to pick one of the ladies. I was surprised about who was picked as I would have picked meagan but then I dont really know about the finer art of this craft so I have to trust Chris judgement beyond what I like aesthetically.

[@thefutur]

It’s always close so your pick is as good as mine.

[@Skeccs]

Rooting for Ria!!!

[@riahardcastle5952]

OMG Yay thank you!

[@startup-streak]

Wonderful show!

[@JustJeff777]

I'm really disappointed in Hardcastle on this one. I get it but disappointed that she didn't design... I GET IT... I really do... *sighs* Arun was SOLID in this one; loved it. Good job to everyone.

[@ScientistX]

Thanks man! I'm glad everyone liked it. -Arun

[@iraney7428]

Love this show and yes watched the whole episode.

[@nevaknowmanamesame5089]

Bibim Bap, Mango and Feta are amazing, I would just buy them right away

[@connorfowler2573]

Thank you!

[@anniechien2537]

I like the new apple cider vinegar design a lot but agree what Chris said. Maybe the designer can put the story on the back side of the paper because the bottle is transparent.

[@strifegirl93]

Can we have these aired on Sunday please? Most of us have jobs on Monday... Like come on!

[@thefutur]

What time on Sunday?

[@youatethewronghotdog]

@@thefutur Like 10am on Sunday, I (everyone) would love to wake up to a new episode

[@jonathangonza]

Seems like a good idea.

[@negative42]

That would be great I think, but there goes a lot of effort and time in these video's. So I feel like they should do what suits them best.

[@strifegirl93]

Sunday morning, with 🥞 and ☕️ . I’ll feel ready to take on Monday 😆🙌🏽 thank you

[@geraldinelira.]

Anyone else notices the disappointment from Chris?

[@Dave1507]

The mango nectar now could be some sort of german merchandise, bc of the black red and yellow combo.

[@okishan]

I thought Ria would be killing it but umm... I'm not a designer yet but Justification and those loops isn't "nitpicking" eh. It just looks bad. Nice presentation with the mock up and video. 🤙🏻💯

[@RandolphCrane]

I actually loved the Apple Cider Vinegar re-design made by the contestant, and I think the host's critique mostly reflected his own taste. The work in itself does have a lot of merit, though, and I think it is strikingly well done. Some criticisms I can agree with (like the apple looking not really like an "ideal" apple). But having a story written on your packaging simply is not a very "high-end choice", if you understand what I mean. I associate with that cheap products that might even be a bit sketchy. Maybe it's just an American thing where you can have an entire biography, family photos and quotes from friends on your product's packaging, but I absolutely hate that, and I hated the original design.

[@thefutur]

When you design for a client you need to tell their story. They had a unique one and by throwing it out you make the apple cider vinegar generic. Burt’s bees is an excellent example of retaining unique traits while being a global brand.

[@Pedraw_]

"It's me Marioooo" Chris got jokes lmao

[@jorgepizarro8828]

I wasn't really impressed this round, but would like to see the finished designs after the criticisms to see where they went with it. Me personally, I rarely get it on the first try so I feel their pain.

[@kareemramadan8841]

yeaaaaah finally it's heree :D

[@Rafif089]

one thing i notice its too bad that the italian sauce packaging rebrand doesnt include that golden gradient in the font. i think it speaks volume to make it feel premium. or you could implement it in other way like a seal, a 2 label with different material or the stamp just like chris do said. well done

[@michellebraier7828]

The thing is, normally a golden gradient doesnt make it more expensive :D look at real expensive packagings and gradients look kinda cheap. In my design school its was always like: do not those gradients inside of a font.

[@Rafif089]

@@michellebraier7828 thankyou for the input! i'll try to learn more about packaging

[@leahorner8153]

I get so excited when they talk about their products and ideas. Then I see the designs and its kinda dissapointing, cause you can see most of the mistakes without being a professional if you actually get into it and look at the designs properly. Using not enough time as an excuse is really heartbreaking, considering how much admiration they all seem to have for Chris. Also if you wanna get the most of critisism, try and make it as good as it can be, then you can really grow, rather than blaming timing and dealing with obvious flaws. I guess I just didnt anticipate how inexperienced some of the contestants are, but still I wouldve hoped to see a bit more input.

[@9KoubA2]

Question: Why is the cliche use of the Greek pattern okay but not the cliche use of the Italian boot? Other than the quality of the illustration itself ?

[@ScientistX]

Because I didn't make the Greek pattern the focus. It was there but in the BG, very fade, while the Italian boot was one of the elements in focus. I hope that clears it.

[@ginnerzapata5909]

God bless The Futur Team!

[@Mexxokere]

how often do you have these critiques and challenges i want to be a part of it

[@kayaquintana]

That mango can and the apple cider look great 😍

[@dimeryfoston]

I need to do this kind of exercise!

[@tarirocoffee5026]

When Chris said the Unpeeled peekle mango package does not look appetising, suddenly it looked more like one of those body lotions with an avocado fruit on them. #really constructive criticism there. I think our young guns are too minimalist, they take away the most important elements. Package design is really different from UI/UX lol.

[@HeartInChristwithCristy]

i really have this feeling that Matthew is a filipino and i was right ☺️proud Filipino here ♥️

[@thefutur]

Yes

[@mehdibengana2485]

Thank you the futur

[@MartinB_Art_Design]

Spencers packaging, while an improvement... feels very Left Heavy. I can't tell if it's trying to be really spacey or if that bowl was just shoved in their at that size because it fit. Too constrained.

[@jermaine2712]

Ria for the win!

[@riahardcastle5952]

[@gerryattrik4410]

Ria Hardcastle what do you mean by leaning on other designers? Do you mean you used stock photos for the apples? I’m not sure what you meant, but curious.

[@riahardcastle5952]

@@gerryattrik4410 I bought the font and apple image on Creative Market ;)

[@kizkopop]

Does the Futur have any courses on packaging or have recommendations?

[@thefutur]

Nothing on packaging. Yet.

[@abrar1alichannel583]

Can’t wait

[@pagegirl101]

Not happy that you guys added the new guns from season 1.

[@ScientistX]

Why!? I think they added us to show everyone how we've improved from our first packaging challenge

[@SlobboVideo]

@@ScientistX Cause the boys make the girls looks bad. You gotta love women.

[@EddieMorti]

A little bit more emotion on Chris would make the show more exciting. Is equally as plain when he is giving feedback as when he is announcing the winner. Come on, let yourself go and have some fun! :)

[@thefutur]

There’s a time for everything.

[@Jj-rq9sp]

Hmm what do you mean? What are you wanting him to do? I for one thought it was great. It was about critiquing the work of designers we want to see him do just that and see the work and that he is critiquing.

[@EddieMorti]

@@Jj-rq9sp Maybe I didn't explain myself well enough. I think that he can show more emotion or excitement when announcing the winner

[@erolsander7658]

I think the cuter did a better job cutting to the images compared to part 1.

[@vars5275]

RIA AJUN AND CONNOR FOR THE WINNN I REALLY LOVED RIAS DESIGN LIKE AHHH SO PREMIUM AND AJUN CAME SO FAR IT LOOKS SO GOOD AND CONNOR OD COURSE DID HIS THING WHICH I LOVE

[@paulohenriquegomesmatias3266]

Chris, i know your face, really do! I'd rather see the packaging than seeing you looking at the tv. Hope the feedback helps you guys

[@thefutur]

I don't cut the episodes

[@SimpLeeBeth]

Ricky is getting fired...again 🤣🚫🚫🚫

[@impossidan1851]

I feel like Tosin didnt really acknowlage chris' feedback and that she already knew what she "did wrong"

[@LaurensiusAdiKun]

I think for the BRAGG packaging 10:50, the typography should be kept maximalist, but done a lot better (typeface choices) and tighter, it will look a lot familiar yet cleaner

[@kennethserrano1589]

I freaking knew it! Matthew is a Filipino :D

[@ShaudaySmith]

I don't know if it's the assignment, or the designers or how this season is being filmed and edited, but these designs on the whole have been disappointing. Not the designs, the designs have been great! I love hearing about their process and looking at the difference between the original and their take. Mostly because there is just one final mock up that we see from the participants. I'm left to assume that Chris was given only one final image on most of these and not much else in terms of standalone label/print package, and product placement in any sort of lifestyle.. If that was listed in the requirements, to only give one final product image, that's unfortunate. If these ladies had an opportunity to display their product redesigns and all chose not to, very unfortunate. I understand that these ladies may also be working and/or in school with other responsibilities, but this is a rare opportunity to get great exposure, and face time with an industry leader as their mentor.

[@thefutur]

this was their first design challenge with no feedback from me. I wanted to see what each person would bring to the table without prompts. this is what they chose to do. and yes, they have school, client work, etc… to do on top of this. keep that in mind.

[@dwaynethelion4350]

Your pick was correct

[@DeepakRai-tf8un]

plz bring a ui ux design critique chalange plz plz plz

[@Kōnran_YT]

15:10 casually letting one rip

[@NineOneOneFx]

HUUUUUGE Ría fan here!

[@Darkbulb1]

So did Ria outsource the whole design? im confused

[@thefutur]

Huh? Where did you get the idea that she outsourced?

[@Jj-rq9sp]

The Futur that's the impression given from what she said in her video

[@inevergohungry]

Darkbulb1 no. Her point was that she will use other assets from other designers to create a complete design. For example, she might not be able to illustrate fruit so she will purchase stock art if the design suits it. I just think her wording is off because every designer functions this way. Most don’t create 100% original designs whether it be stock art or fonts.

[@polyscape]

What is the font called that she used for "alle olive e pomodori" in the Valbona Sauce redesign?

[@alexlynpi]

What to do when a high paying client comes in and just throw some images, we want something just like that? You want to take the project but you don't don't know how to deal with the copyrights

[@connorfowler2573]

....don't take on the project?

[@RubensRdeLima]

I really like these videos, but does he watches the same explanation by the designers as we do? Because he always makes comments that completely ignore things they have said.

[@gerryattrik4410]

The explanations mean nothing in real life. Are they at the stores explaining why they chose certain fonts or imagery? No.

[@thefutur]

if I explain it to you, will it make it better?

[@RubensRdeLima]

​@@thefutur That's a really good point. But then wouldn't it be better if you were more explicit about this concept in your analysis? Because I, as audience, am watching a long and unedited explanation and then a critique that doesn't take that into consideration. And this makes the video and the learning experience feel disconnected. And if I hadn't made this comment maybe this reason would never come to my mind. But that's just how I feel...

[@wo2183]

The apple cider vinegar one outsourced. Not sure if that’s fair to the others.

[@hollowsoul666]

@4:49 this made me chuckle