I Cold Call for a living - 4 Cold Calling techniques that really work

I have made 60,000 cold calls, in today's video I share 4 cold calling tips and techniques that really work.
My favorite cold call story involves calling a VP at a +$1BN credit union 46 times over 2 years to get a meeting
He included his director on the first meeting (I had only called her 34 times beforehand)
They ended up buying a $60k license, we were on a texting basis, & he retired right before implementation lol
Two lessons here:
1. Obsess over the process and emotionally detach from the results
2. Fortune is in the follow ups
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[@TrentDressel]

My favorite cold call story involves calling a VP at a +$1BN credit union 46 times over 2 years to get a meeting He included his director on the first meeting (I had only called her 34 times beforehand) They ended up buying a $60k license, we were on a texting basis, & he retired right before implementation lol Two lessons here: 1. Obsess over the process and emotionally detach from the results 2. Fortune is in the follow ups

[@jamesritterjr]

$2500 commission on a 60K sale is crazy. You are really selling the wrong thing. I own a payment processing company, with that kind of follow up you would literally be rich on our team.

[@anki2451]

@@jamesritterjr can I join?

[@armanirios385]

The tips you gave are so spot on. I’m a starter but I have experience in business I just never needed to cold call - on my new bus. startup I need to cold call and it seems like it came to me naturally bc I started giving tips to my friends watching me without even having prior experience. Those tips being half of why you said in this video I’m obsessed with the process and laugh at reactions . I love the feeling and speaking so fluently at a high level Great content - will be watching more

[@TrentDressel]

Very much appreciate your feedback!

[@TheJoker-xc9xt]

Could you recommend more tips? @armanirios385

[@YoYoMoney100]

Thank you soo much for making Cold Calling videos Trent! I’ve been performing extremely well as a BDR after watching all of your videos. Pls keep making more videos tailored to BDRs/SDRs

[@TrentDressel]

Keep crushing it

[@calebncontreras-117]

What do you think it was that ended up moving the needle for you?

[@AdielVargas]

Bro I just watched your playlist and I genuinely feel like you have changed my life for the better. I already know what I have to do. All I need are people to remind me that I am doing the right stuff. I just need to have a better attitude.

[@TrentDressel]

Go crush it!

[@AquarianRevolution]

Implement this early in the conversation while using voice tone mimicry to beat down initial objections or blow backs to you calling: “Hey good morning A, this is B from XYZ Company. You don’t know me…” When you say “you don’t know me”, mimicking that persons voice tone, it creates an IMMEDIATE emotional agreement from the onset. Why? Because suddenly, you’ve become more real to that person. People are more inclined to talk to people they agree with

[@EllieM_Travels]

I believe it requires the right mindset from the get go. We pay for our leads, and leads are limited. Commissions are around $150 to $250 per sale on average. I have to believe the leads are good and that hang ups and busy signals are just getting me closer to a sale, and then I have to make another one and another until it’s time for bed. There will be weeks on end with no sales and days with 5-7 sales. It takes a lot of mental focus, positivity and stamina.

[@JaredFreeman-oo5vd]

You've really inspired me the last couple years. I've been in sales since 2020 in real estate and medical happy herbs the last couple years, and you are the one that has pushed me over the edge to do software sales. Starting next Tuesday, I'm nervous because I know the huge challenge coming, but also very very excited to push myself to the next level in life. Just picked up your cold calling guide! Thanks for everything.

[@TrentDressel]

pumped to hear - I'm always around to support if I can help - pumped for what's ahead of you

[@user-dg9xk8ch8c]

Thank you bud, using this as a reminder that cold calling is so worth it!

[@MatthewManzella]

I couldn't stop cracking up during this video... great info! Id love to learn more about cold emailing too! Thank you Trent

[@TrentDressel]

Yes will make a vid on emails - so you enjoyed

[@MichaelP-BossOG]

Totally appreciate the realistic, no-bs approach that you've addressed with these tips. Cold-calling is what it is; so, glad to see that, especially for any newbies who come across this video, you're not trying to put lipstick on a pig. It's always best to see what the pig really looks like from the outset.

[@jamesritterjr]

$2500 commission on a 60K sale is crazy. You are really selling the wrong thing. I own a payment processing company, with that kind of follow up you would literally be rich on our team.

[@-God-Loves-Me-]

Hey, I’d like to get a job with you!

[@CulinarySpaceMedia]

Can u explain what a payment processing company is?

[@rooseveltevora3803]

@@CulinarySpaceMediait’s B2B just means his company helps other company use their technology to process payments

[@pasparot]

James, I'm an appointment setter worked with many b2b and b2c business. Happy to connect and add value

[@joshcgriff]

fortune IS in the follow-up -- just had a sale last week after 44 touchpoints over 57 days

[@TrentDressel]

Epic

[@michaelb6510]

Videos have been so fire lately.

[@TrentDressel]

Thank you brother!

[@ShieldsUp4]

Your tips are so good. The company I represent has a culture of contacting purchased leads, however, the skill of calling cold contacts would make a bigger impact im the long run.

[@marketingplanformula]

hey man, good stuff. Just sent this to my team. And, you convinced me about yoga. I was on the fence just last night of that or back to gym, think I'm gonna get a little limber first. The supple leopard. :) thanks man.

[@shaniroga]

Hi Trent, I’m new in the biz and I’m going to implement your “agenda” tip from now on! I didn’t even know what to ask for and Bam you hit it on the nail. Thank you

[@alfredonieto4412]

Trent, thanks a lot for the great advice man. You´ve shared valuable material to increase successful rate of cold calling. Blessings.

[@kingmike7729]

amazing video man, thank you for the content!

[@TrentDressel]

Thank you

[@unemployedgringo]

Thanks for the video Trent, this is imspiring

[@nyrew06]

Great tips! Thank you

[@johncosmic]

Great tips man, thanks for sharing.

[@TrentDressel]

Glad you enjoyed

[@dennisdante2336]

Trent, thank you for the video. Appreciate it.

[@TrentDressel]

Thanks for stopping by

[@GDISinc]

Great video!! Can you do something on rejections how to handle them, what to say etc...? Thanks again!

[@MrSaboteur]

How to get past a gatekeeper? I want to do big but could not find a way to overcome a contact with NO number and gatekeeper.

[@MdAsif-mt4jo]

Trent would you please make a video on closing?

[@lukeskywalker1841]

Super useful thanks!

[@ee-tl9ir]

“I only have a minute” is actually not bad. Its like hitting on a random girl as you are leaning the other way and your body language says you’re not going to be some weirdo who won’t leave of she engages. Everyone asks “do you have a minute”

[@BiomedBro]

Really helpful!! Thanks Trent 💯

[@TrentDressel]

Thank you bro - glad you enjoyed

[@johnalvea.r]

Thank you.

[@1234bartyboy]

How does this process change if you’re a new b2b business of just 1 person and you’ve not yet made a sale?

[@henryto8633]

Thank you!

[@tracystamatakis]

We all need to start somewhere. I appreciate your videos because you show how to be good in sales period. We all need to start somewhere, at sometime.

[@marcomalak9859]

Hi, I just saw your video with great value, thanks mate. If I can have a question, I am from a small country in the EU, where it is very hard to get any numbers due regulations and I have personally 1 call a year at max. Is it still a relevant technique even though it seems like a cultural difference in sales from the US? Thank you!🎉

[@MrSaboteur]

To call someone 46 times you need to keep the job for a longer period of time and nowadays employers fire an employee in two weeks.

[@julianferrer6791]

love u broski

[@TrentDressel]

I'm here for it!

[@shanetan9986]

pen pencil and mop, broom ,√2 home brew, grown, after ard 7pm?

[@ilanfridman5018]

Hi Trent. Great video - one question: will the age I sound (I’m 16) affect convergence rates?? If so, how can I counter attack that. Thanks!!

[@TrentDressel]

sound like a professional regardless of age by knowing what you are talking about

[@Archsage]

This guy’s going to be a millionaire.

[@mthunzimapatwana]

You don't have to share your age bruv, and if you have the skill it's usually a done deal for me. Even better if your young it means more to you so I usually trust you.

[@ilanfridman5018]

@@TrentDressel Done, will do, thanks!!!

[@Kuhlyedascope69]

i thought tom gonnets pitch was out - 5:56

[@josephmena2676]

1:00-2:32

[@simondykman]

Trent, how would I get you to do cold calls for my company?

[@ProcurementPulseUK]

How about intro and follow up emails?

[@TrentDressel]

yes important

[@jacklangford297]

Trent have you read the book Sales EQ? Thoughts on it?

[@TrentDressel]

have not read it

[@verysupercoolguy123]

Trent whats a good number of ppl to have in a cadence at once for an sdr? What did u have to maintain high and consistent volume

[@TrentDressel]

add 10-20 new per day

[@verysupercoolguy123]

Did qualtrics give u a script or did u make ur own

[@TrentDressel]

I made my own - you can find it here - softwaresalesguide.com/software-sales-guide/p/the-ultimate-cold-calling-strategy-script-for-b2b-sales

[@quellhorst7550]

Once you get the decision maker on the call, are you trying to close the deal on the phone or close an appointment?

[@TrentDressel]

depends what you are selling - if it's B2C maybe you are trying to close, if it's B2B, appointment

[@ryndixit]

hey im currently starting my agency, and trent i was bothered because i need a software or an application to cold call internationally, can you please suggest me something?

[@TrentDressel]

I use apollo

[@jaydee02]

I have to cold call law firms but the difficulty is that I can't get pass the gatekeepers(receptionist). do you have any tips for this so that i can get pass them and set more meeting with the decision makers of these law firms?

[@TrentDressel]

Yes start calling the DM directly - use tools like apollo or ZI to call their direct/cells

[@jaydee02]

@@TrentDressel i know you are constantly busy but maybe it would be a great video if you showed us how you use ai software to aid you with your sales

[@OFFONE]

Jesus Trent are you ok??

[@TrentDressel]

yes always good after the yoga

[@user-iu6tr2nk3s]

Do you have any b2c experience? Any tips?

[@TrentDressel]

Yes a bit - hit me up on LI with any specific questions

[@JesúsSánchez-Jauregui]

1. OBSSESS OVER THE PROCESS. Dont care about the results.

[@wendyshoowaiching4161]

What happen to your eyes. So sunken in and panda black. Looks like you don't have enough sleep here. Try to sleep at least 6-8 hours deep sleep everyday

[@TrentDressel]

Thank you

[@user-jo6qf5ep3o]

🎉💎

[@TrentDressel]

HOORAY!

[@shivamgurjar8979]

Most important :Do yoga

[@ajsrc9399]

You're working way too hard for a 5% Commission

[@alisharumley333]

You are super cute 😍

[@adetolabamiro7343]

Dey play

[@AbdullahKhan-uw7yi]

Hey @trentdressel not sure if you see this, but I really need to find a good way of keeping my calls organized. What softwares / cold calling platforms have worked best for you? If you have a video on this please do let me know. I appreciate your content.

[@TrentDressel]

I use apollo - use sequences to stay organized

[@ZenonShandro]

Great video, thanks!