Using Marketing Persona Templates More Effectively

A marketing persona is simply a description of a hypothetical real user designed to help marketers think about and understand their customers.
While there are many different marketing persona templates, you’ll often see information on their struggles, habits, likes, dislikes, etc.
Creating marketing personas has been a common practice for decades. Yet, a shocking number of us marketers still create and use bad personas that just don’t add enough value to our work.
To tackle this problem and help you create great marketing persona templates for your organization, we prepared an in-depth guide on the topic.
Check it out at: www.agilesherp...
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