Watches That Have Dropped The Most In Value On The Secondary Market

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In this video, I share a list of watches that have dropped the most in secondary market value. Times are changing, and aftermarket prices aren't quite as crazy as they once were. Are there any watches where you guys are patiently waiting for a drop in secondary market value?
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0:00 - Intro
2:18 - Top Ten Luxury Brands In Value Drop
3:14 - Audemars Piguet
3:57 - Girard-Perregaux
4:24 - Patek Philippe
4:51 - Rolex
5:39 - Vacheron Constantin
6:23 - Other Outliers & Final Thoughts

[@konadora]

This price correction is much needed, and needs to drop even further. The prices for some pieces are still very ridiculous. Thanks for covering a very much real aspect of owning luxury watches!

[@bdegrds]

It's luxury it's not supposed to be easily attainable

[@konadora]

@@bdegrds"iTs lUxUrY" ya but i don't have to be forced to spend an extra cost of the watch (or more) to get the watch that i want. the whole bundling system is stupid and flippers and grey market dealers and rotten ADs who perpetuated this whole movement deserved to get punished. i have zero compassion for them. i bought all my luxury watches at retail and refuse to support such a scummy grey market, and that's all without any bundling. i can wait a year or three, but just no stupid bundling games. eventually i've gotten all my pieces at retail.

[@jasonw9251]

⁠@@bdegrdsyou’re a clown if you think some of these watches deserve 30% over the msrp

[@RobLewis3]

Lots of hype beasts who bought the top getting wrecked here.

[@bdegrds]

​@jasonw9251 you wouldn't call me that to my face do not do it here

[@CaptCanuck4444]

Long overdue! Nice to see someone prominent in the watch community keeping it real and not just hyping massively inflated and overrated watches.

[@rpnp2]

Producer Michael been going to dealers and telling them the market is crazy for the last few years and most of the dealers were saying it was crazy inflated also. But they always said while stupid people with money pay those prices, keep selling them.

[@givepeaceachance5834]

the watch hype is over, the tears of all the "watch investors" is a joy to behold

[@erik0073]

I agree with the "buy what you like" philosophy. I've bought a number of watches for under $150 that would get no respect from most people. I like the designs. They make me happy. I'm satisfied with them.

[@emu314159]

I agree 100%. I just got another Nomos, and even I never heard of it, or even the Glasheutte region, before i went down this rabbit hole. But I love the DW style. Other than Rolex for sure, and possibly Omega/Tag Heuer, no one outside this little corner of the sky knows or cares much about watch brands. And they probably don't respect you for choosing Rolex, more that it's a sign of success, since you don't find discounts used. I actually respect someone more for choosing a non-flashy Rolex. My urologist was wearing some kind of stealth Rolex (no fluting) with a translucent sky-blue rubber bracelet on surgery day, and that kind of attention to detail is what you want in a man that's going to be operating in that area.

[@kevinh5349]

Some of the brands that are really poo like Filippo Loreti DO have nice designs, that is, they look nice. I've thought some of the real watch brands would do well to raid some of the knockabout guys and steal their designers!

[@keynesianeconomics4113]

One of my favourite watches is also one of my cheapest; a $750 Seiko King Samurai Coral Reef with gold hands, blue waffle dial and orange ceramic bezel. Just shows that spending a tonne isn’t everything.

[@rodbojorge9335]

Thanks for the update

[@tm55555]

Been a long time watchcharts fan! I hope they cover more unique models like HYT etc so people can get an idea of what the market values are for some watches which used to have a crazy high retail price.

[@davidcobb464]

Buying a watch as an investment reminds me of the tulip craze in the Netherlands. It is speculation, and I just buy a watch because I like wearing it. If it goes up in value, it's fine.

[@R3v412]

You will forever be mediocre

[@TheWatchExplorer09]

Buy the watch you love and wear it, experience it. love your watch for the moments it shares, not just for its worth. Great video Teddy !

[@Robert-vw3od]

I hope some of the flippers are in real trouble. I hate those people, they are not watch lovers, they are just speculators.

[@JimKiev]

Teddy - Thanks! Informative and excellent (as always) video. Great content!!

[@dsvillalva]

Great video Teddy. In terms of improvement, it would be good to point out the volume of transactions by model. Some models are in such low quantities, that any transaction will move the price volatility quite a bit.

[@taysmith9321]

Once again thank you teddy very informative

[@zetoch]

Excellent content Teddy, as always. Would be nice to see an update on this in 6 months

[@allthetime7583]

Great content as always, thanks Teddy

[@wowlsj]

I love the intro, featuring one of my favorite, "Teddyisms", buy what you love...❤. Good overview of industry activity, though as value should be, I think, an attribute to sound watch collecting and learning that has improved my experience in the hobby.

[@astrosleep9625]

They still all are insanely out of my budget 😭😭😭😭😭😭

[@danr6175]

They are still insanely overpriced

[@smokeylake3150]

You got that right. Most real people considers modestly priced Seiko and Citizens as luxury watches.

[@MrZPal2099]

You're not alone

[@bdegrds]

​@@danr6175just because something out of your budget does not mean they are over priced

[@davidmangrum9556]

Are you sure? There's definitely one on the list that I can afford.

[@danemehring1029]

AP is the Bitcoin of watch brands.

[@erichkitzmueller]

I think the original RO is one of the greatest designs ever, but they have so overdone it in all colors and materials, it's getting stale.

[@jdmj0]

In my humble opinion. Teddy has been THE voice of reason in the YT watch community with advocating for owning what you love. Glad to see the price drops as while I can afford to go to a boutique/AD, if the secondary market allows my friends and family to get in on a much more affordable entry point, I’m all for it!

[@jimbojimbo6873]

Bro just because you agree with what he says doesn’t mean he is the voice of reason. Like relax.

[@zetoch]

So nice to see this happening. Hopefully the trend will continue to bring more sanity in the hobby.

[@teedmantwed]

The sound for this video is great! A major improvement from previous lineups like this that had so many loud WHOOSH sounds.

[@drnick40]

Thanks Teddy! There is nothing wrong with buying pre owned and not overhyped and overpriced watches which represent quality. Buying at the wave of desire could cost a lot of money and disappointment.

[@batuhansicimoglu402]

Great content, Teddy! Especially for those who enjoy learning about the business side.

[@SouthPoleDJ]

Always love to listen from Teddy for some rational words

[@danal9787]

Great coverage Teddy.

[@scottlisson7055]

Another outstanding video. 👏

[@ph8077]

If you're talking about discounts in purely cash terms, luckily the Nautilus & Aquanaut have come down from ludicrously insane levels to now just massively overpriced....just another 90% reduction & I'll be in business!

[@g43654]

Yeah, who wouldn't want a PP for Tudor money 😂? But we can only dream...

[@livingfullyinwisdom]

I will buy them at retail for 5 yrs old Aquanut

[@HaonProductions]

The watches trading well above retail have been decreasing, but sadly models from brands like Omega you used to be able to get for a fraction of retail are now creeping up. It's tough to be in the sub-10k part of the market right now!

[@loweewolwed9834]

I've been into watches for a long time now (early '90s) and have seen all the shifts. Negotiating an AP15202 down to around 7,5-8K€ was no problems all the way til around 2010. Knowing what we now know I certainly wish I kept them but frankly they weren't such a big deal. The steel Daytona however has always been rare and highly coveted.

[@craciunu]

Nice, as always!

[@user-vf4wf8be6e]

I love your opening statement Teddy. I share your philosophy and will only buy a watch, first that I love the look of and would feel great wearing. Well done.

[@tioo5265]

good work, important info! T)

[@DudeEsq]

Whoever is doing your video editing should get a raise. Insane video graphics and quality. Congrats.

[@Jay-vt2so]

This would be a great series to add to the channel just to keep everyone informed within the watch world.

[@RomanLaddBass]

Hey Teddy, I'm thoroughly enjoying your videos, keep up the awesome work dude! I do have a QUESTION... Have you ever thought about doing a "watches in the movies" video? I'm a huge film fan and absolutely love the Omega "La Magique" Al Pacino wears in Scarface, also the Bvlagari Diagono he wears in Heat. You could probably do it by actor and start with Al!

[@keepleft]

The biggest percentage drop on value was my F 91W. Bought that thing just 6 months ago from an AD for 15, had to sell it on craigslist this week for only 5.

[@phoenix5054]

6 months ago prices were already falling. Why buy something you don't want then?

[@Crackity_Jones.]

​@@phoenix5054That went right over your head 😑

[@CaptainWillard830]

😂😂😂

[@simonmcguire4290]

Missed that watch in Teddy's rundown, you really took a bath on that one 😆

[@RyanCT89]

I love this.

[@RonaldCzik]

I love your advice to buy and wear what you want. True that.

[@balthus9265]

Good news. Be able to get what you actually want without have to compete with scalpers. Always bought my watches at MSRP. Always will.

[@jtwu8931]

I wish it were that simple. There is whole other network there than individual scalpers responsible for the last few years.

[@PrinceBarin77]

Scalpers is too nice a word for these parasites.

[@howardsheets5058]

Nicely done! I concur with your approach in purchasing WHAT YOU LIKE and that being the sole reason for buying. Absolutely futile to depend on mere human opinion for anything-- why care what someone else thinks.

[@Pal.Cockrum]

The only people who are going to lose are those who perpetuated the hype by buying into an overly inflated market. Watches shouldn’t be an investment, they are a luxury item and turning them into such takes that away. You may admire the beauty or the engineering of watches but if you’re in it for the money, I think you are going to be in for a rough ride.

[@g43654]

Most watches aren't an investment as much as any random stamp or coin as an investment. Very, very few watches should be collectible, but not the majority of watches during the height of prices.

[@wallpaper000]

Buying an overly inflated product, at its peak, from some random Insta account, only to later find out that it was a Replica...

[@alexlilano1931]

Same happened to baseball cards, comic books, and a lot of niche hobbies. Comic books and baseball cards are still around and they stabilized.

[@aca2410]

When will we be able to get in stores

[@jean-marcducommun8185]

Your intro is spot on because I followed the principle along my life when purchasing a watch. Over the years my collection has become some sort of asset in my portfolio and given the value it represents I can't neglect it even I would like to do so. I was amazed seeing the value rising from 2021 onwards dramatically and after reaching a top the value has gone down significantly indicating some sort of boom or even bubble but still not back to where it started. For all what I know Rolex watches (core models) have always kept their price and some have even appreciated considerably. I see my collection of watches about equal to holding physical Gold but with watches you have the pleasure to wear them.

[@markwood7045]

You are a little deluded if you equate holding watches to gold. I mean seriously, which vlog did you get that 'nugget' from?! Gold is not that volatile. Your watches should never be seen as an 'investment'.

[@jean-marcducommun8185]

@@markwood7045 They are. Bought Daytonas at ca. 5000 USD can sell it NOW for 15-20‘000. Bought PP at 50k can sell it NOW for 125k. Some are doing better than Gold, some worse. Trading sites have made watches fungible and therefore sort of an investment at least with more substance than cryptos for that matter.

[@dannysimenauer5745]

Teddy, at 7:21 you have a Cartier De Santos watch on your wrist. What size model is it?

[@skylerns]

Just a great video

[@JeffJacquesmd]

Surprised that FP Journe wasn’t on the list

[@wienhub]

Could you make a video explaining why seiko makes so many watches that are only available in certain markets

[@TheNickGuy408]

Prices would have been helpful as part of this discussion.

[@nickl1177]

thanks

[@eyeheartsushi2212]

Get that million subs, Teddy!

[@philippestrickler3461]

interresting video . I don't understand why high quality watches can dropped in value. Except if the price when they are launch was by far to high ????? Thank you TEDDY.

[@robertschmidt9584]

Great video,Teddy. Where’s Mr. Wonderful to say a watch is a great investment.

[@MrSuavena]

I would love a video with Mr Wonderful about what FP Journe said in a meeting with collectors that made them sold a bunch of pieces

[@daymondtalley9500]

Good to see this. I refuse to pay over retail for anything especially a watch.

[@JohnMaffa]

I really liked this one, I’m not a trader, I just want a few nice watches. It’s nice to know what’s with the market, as it allows me to know what I’m up against when I’m trying to pick my next one up. Nicely done..as always

[@mdkoyesahmed5745]

Alwaye love to listen from Teddy for som rational words

[@temasekb]

Will buy when rolex Ads give discounts

[@oscar_schindler]

what about diesel watches? I have 2 and wondering about its market value?

[@ventascleanman4785]

Finally great news for the watch geeks!

[@piknik8230]

Hate those Cyclops on the crystal. you’re like a senior with maxed out fonts on your phones 😂😂😂

[@Chinook-tj9bv]

I am going to wait till next year to see what the prices are before I buy another pre-owned.

[@BAF605]

This drop in value is going right through the market. In the past if you bought an affordable watch at a good price you could usually move it without much pain. It's not just Rolex sellers feeling the pinch. Try to move that good condition Seiko, Citizen, Orient, etc., etc., and you will get a shock.

[@mjcruiser4238]

Absolutely- trying to move my Zenith Chronograph for months now

[@BAF605]

@@mjcruiser4238 Good luck. 😊I've been trading in affordables for around five years quite successfully. Decided just to sit on my "stock" and hope for better times. I can't get out for sure unless I take losses.

[@heiner71]

Watches are consumables. You buy them, you wear them, you put marks on them and then you sell them at less than you bought them for. Anything different is unnatural. You don't expect to buy a pair of jeans or a new Ford Mustang and sell them at the same or higher price a year later.

[@bdegrds]

Citizen, orient are such low level they are essentially disposable watches.

[@masteroogway3816]

@@bdegrdshow are they disposable? Many people have had their Ecodrive lasts for 20+ years without any problems and even after that they are easy to get repair done at the service centre

[@bardpitt4049]

Hey Teddy, what are some of your favorite vintage inspired watches? Looking to buy a new one from you guys soon 🙂

[@Burneraccountwisdom]

Let's remind ourselves since 2018 Rolex have increased their prices around 50% and SD are still not available at retail. That is remarkable.

[@richardbosh4522]

Until people stop being sheep and stop buying everything.

[@nikolaidiqnov6801]

It is just a simple rule that most people should remember- don't pay for a watch over retail price. Even if it is not readily available, you can simply wait a few months to get it. Don't look at a watch as an investment because most of the watches that are trading around are not limited . Example- Rolex dishes out hundreds of thousands if not millions of watches every year. This is not a rare commodity. The only thing that is pushing the prices up is the inability of people to wait a bit.

[@johnleonard3951]

That gold VC at 5:39 gave me angziaty. I think it's biggest drop is going to be off the corner of that table.

[@FightingMango]

Bought all of them at retail and wear the. For joy so who cares. Love em ❤

[@ulmen24]

Are these stats benchmarked to the new prices? Omega has upped their prices at least 3 or 4 times since 2020.

[@clo2715]

I always go to watch charts before I buy a watch.

[@gunnsmoke357]

If a GP cost 110k and if it’s not solid gold or platinum, that’s just ridiculous

[@henryreed6237]

Which GP are you referring to?

[@JustinRothberg]

I agree with Teddy but.... it's great to get a watch you like at a good price. As a value investor for the last 15yrs I can't over pay

[@LemtemPoktui]

Throughout my years of collecting I always maintain 1 principle, no brand new stuff is worth more than their MSRP.

[@noneofus007]

It is supply and demand that determines the pricing. If someone is willing to pay you more than MSRP for a hard to get item, then that is what it is worth. This applies to everything in life, from art pieces to antique pieces to desirable homes.

[@cesarchavarria6644]

Thank you! relax a little

[@kevinh5349]

I really like the blue dial SS Nautilus. Heck if you caught me in a good mood, I might go as high as $5k for one.

[@BAF605]

I live in UK so it wouldn't make sense for me to buy from a US AD like Teddy, much as I enjoy his content. Buy what you love is good advice but don't pay retail. Almost everything an AD sells is available with good discounts if you look around. OK, you are never selling. I get that but if you ever do and bought at 30% discount the pain will be a lot less. It's a very competitive situation at the moment. The market from top to bottom has changed dramatically

[@ArtyMcMuffin]

I would say it's the opposite. If you plan to sell you'll get a better price if you bought from an AD. People will pay more for the original papers and the likelihood of the balance of a warranty. If you don't, I get you especially if you live out of the US. A US warranty card won't mean much.

[@BAF605]

@ArtyMcMuffin I just bought a Seiko Prospex full set plus one years extended warranty from an AD at 30% discount (£690 down to £483). To sweeten the deal he gave me a good quality fountain pen with a retail over £200. Nine months ago the same shop offered me 10% and I walked. I repeat, it's tough out there for sellers. Pay an AD full price if you can't negotiate. Apart from Rolex and a few others (that might change soon too) if it's in stock you should be getting a discount. Don't be a 🍭sucker.😉

[@bdegrds]

​@@BAF605can't compare Seiko to a luxury watch, those you can always get cheap

[@BAF605]

@@bdegrds Exactly my point, but many here don't seem to get that are are paying ADs full price. I wasn't comparing SEIKO to luxury,, just saying that price drops are not only occurring in the luxury segment.

[@davidthom7127]

I LOVE watches but I'm afraid to admit I get great enjoyment when I see people who only purchase them to flip for greed, take a beating

[@leonardyoung2126]

Please do one for RM

[@franciscolopez8331]

Which one, if any, are going up?

[@AbdulRWatches]

Looks a normal market correction, I think we will see a flip in trend from Sports to dress watches. Thanks Teddy for the video.

[@rema_style]

ME2

[@Yarmox]

Definitely. More formal menswear is becoming more popular and the hype styles are being left behind. This applies with watch styles too.

[@pisihaus]

Would’ve been nice to put the current market price compared to hype price a year ago.

[@Yorkiepoocharlie]

I think demand will continue to go down. Q1 is projected to have a market pullback. I think secondary prices will continue to go down.

[@matthewsanders6499]

Two-tone explorer is really growing on me.

[@tiagofonseca4131]

Hi Teddy, can we do the "Determining The BEST Watch Under $500" ? I would love to know what's people opinion. Happy Holidays

[@katherinelangford981]

Oh thank God! My Casio collection is fine. Phew!

[@akashgracious7903]

KZbin has to bring 100x speed option

[@geraldrandall1566]

Great video, would have been nice to see the longer term trends. Maybe over the last 36 months.

[@tabortonholdingsinc.8963]

These data on price reduction from the past 6 mos. need to be adjusted for inflated baseline prices on the secondary market…for example, Hublor hasn’t reduced as much as others because they were never really inflated

[@thomasforinger3488]

My 5990 dropped 70% ... btw. One reason PP " dicontinued the discontinuation " so I would have loved to loose the average only

[@siddharthanarayan2739]

How much has Carl F Bucherer dropped ? And what about Brequet ?

[@ginyamaguchi1421]

Prices are correcting for other luxury goods, not just watches. Cars like porsches have seen prices corrected. I think with increasing interest rates and high inflation, most people have lessee extra cash sitting around to buy watches.

[@hunterphan5506]

Sanity returning to the watch world is a welcome development in my book. 👍

[@MusicMike747]

Loving watches is a bittersweet experience. It’s an exercise in appreciation of things we likely will never have

[@kevinh5349]

When the Daytona is back down to around $20k and the Huld around $13k I'll say things are getting back to normal

[@mickyhouse8753]

wont happen lol

[@jimhamilton3544]

Cotton socks are great wool socks are great, however most socks have less than 20% cotton and the wool socks have about the same percentage of wool or less and are advertised as Wool socks when they are not and they charge over 4 times as much as cotton or cheap polyester type socks that really suck

[@wkanost]

It’s interesting from a fans perspective. I’m a fan of NFL football too but I’m never going to own a team. Same for a Rolex or Patek Phillip.

[@tvalladares]

Seems like oversized watches are responsible for much of the fall

[@johnm871]

Watch prices are absolutely ridiculous, as are the idea of waiting lists for some high-volume swiss brands.

[@rpnp2]

@ 5:55 easily the most beautiful watch

[@marcn8750]

I agree always to buy a watch that you love. But it is also naive to think that secondary market prices are inconsequential to the buying decision. As collectors, we do not have infinite sources of funds. We sometimes/often have to sell a watch to free up funds to buy another. Therefore, the secondary market prices are important. Same as cars, we factor in potential resale value in the future. Next … Many brands have become used to “selling” a watch because some ADs require spend history to get a “hot” watch. Perhaps a Rolex xyz or a patek xyz. So a buyer of a patek would need to buy other watches he doesn’t want to get the patek at MSRP frok the AD. The buyer then “dumps” the other watches he never wanted on the secondary market at a massive loss. Think of it as a patek being a tier 1 watch and a hublot being a tier 2 watch. Want the tier 1? Well, it’s being held hostage by the AD and buy three tier 2 watches and then earn the “right” to get the tier 1. Often the buyer could be a flipper if the tier 1 watch anyway. The AD would require the buyer to pay full MSRP for the tier 2 watches. Does this sound like a ethical thing to do by ADs? And the brands in tier 2 better learn to sell on their own merits because less and less flippers are flipping because they can’t make the money they used to by flipping. They had to take into account the losses derived by dumping the other tier 2 watches they didn’t want. So yeah, this is the reality. Too many games being played and too many brands stating strong numbers for sell-in and sell-out… knowing full well that the reason for the sell-out was due to the hostage situation above. And knowing the tier 2 watch is not out or circulation, it not on the wrist of a collector… it’s sitting on the secondary market, at a massive discount from MSRP, waiting for someone to buy it. It makes a mockery of the MSRP.

[@jimjones-pz1tt]

Wake up, Skippy. IF SECONDARY MARKET PRICES ARE CONSEQUENTIAL, YOU CAN'T AFFORD THE WATCH.

[@marcn8750]

@@jimjones-pz1tt nah. No need to shout with CAPS nor is my name skippy. We all may sell watches in the future. We never know. It’s a factor. Doesn’t mean we can’t afford it. It’s not the deciding factor but it’s a factor nonetheless.

[@Adrian_3006]

Moonswatch! No surprise there! 🤔😉

[@benedekgabor.]

This video is like a weekly report for stock prices. This is wild. lol

[@Lumadako]

No moonwatch 3861 review?