What's The Best Amazon PPC Strategy for Product Launching?

[@orangeklik]

Did you find this video useful? Comment below!👇 We have some other videos with Tarik on our channel where he shares his PPC expertise. Here's one of the videos we recommend you: ▶️ How to Stop Keyword and Product Targeting Overlap for the Same Amazon PPC Placement: kzbin.info/www/bejne/bYK8aZupj9WkY7s

[@azizwahab059]

I have a question, how to manage the PPC Campaigns and bids if the selling price is less than $15 and the bids are high. Like currently I am working on a beauty category and facing this issue that my product price is less than $12 and if I received an order after 2 clicks from PPC, ACOS shoots to 40% 50% etc. So how could we manage this situation and if Orange Klik has already discussed about this video, kindly share the link or I think there should be a dedicated video on it. Thanks

[@m19-amazonPPC]

@@azizwahab059 There is no magic solution when the cost of ads is high compared to the product margin. The only thing that can help is steering with TACOS taking into account organic sales. Sometimes at 50% acos, the TACOS can be within the product profitability range. I think you should use a tool showing clearly the proper metric to steer your PPC in a profitable way.