Starting A Fashion Company: Asking Yourself the Big Questions

What's a better way to start the new year than finally launching the fashion business of your dreams? Start things off right by watching this video, which presents the big, important questions you need to answer to get you on track.
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[@zoehongteaches]

Please give this video a thumbs up if you want me to continue this series!

[@Thatmauiwowie]

Yes thank you !

[@peachy7586]

Yes! Continue please! Much needed! Love and hug from Bangladesh.

[@NilushiRJ]

Yes please

[@marissaholden9494]

Yes please! Thank you so much for your videos, they're a big help

[@jazzrazzer3815]

Make more video with this tittle

[@princessashleeiigh]

I'm 16🙈🙈,(I've been sewing since i was 12)and i sell cute dresses at my high school and to friends. (alot of my friends say i should do fashion but i only do it as a hobby because i want to study nursing😊) I decided to start my own business because dresses at stores are waaaay too expensive, so i create sexy peices for affordable prices because i know how it feels to be broke girl who just wants a pretty dress or to look good at a function or party, and my business boomed within just three days, im so happy but I'm scared because I'm in grade 12(my final year of high school) idk how to focus on sewing by myself and focus on school work 🙈❤️i try to manage my time, my parents really support me. I still need to do my labeling and packaging. I can't wait for this year!!! I'm nervous but I'm going to push myself❤️😊

[@zoehongteaches]

Good luck!

[@naeemah2027]

Good luck young lady. Never give up. Keep working very hard and you will succeed.

[@bmayralia]

You are awesome!

[@emelynemendoza4814]

Go for it even as a hobby... You can always pay for school selling your creations... Good luck

[@rizichim505]

What's the name of your line??

[@NelmaAbdulahe]

Sounds like you were hearing me. While googling the subject, i got your notification

[@mahwishkaur9626]

That’s called Algorithm!

[@luvluv5043]

These questions are not just specifically designed for the fashion industry. These questions are also applicable to a lot of industries. As a businessman, these questions are important to strategic decision making.

[@Alove530]

I’m so glad I went into Fashion Merchandising but thank you for talking about this, I learned some things not addressed in uni. I think another good point is to work in retail to learn how a business operates.

[@atlas.numberone6534]

i find your channel really helpful and lately i've started to, very loosely, develop a company and i'm researching a lot about starting a fashion business here in Portugal. if you continue this it would help me so much. so yes continue it please

[@earthgurljen]

Starting my own makeup and fashion company has been my dream since I was in the fourth grade! This video was so helpful so please continue this series and thank you for this advice!

[@marzblaq7267]

I’ve been extremely lost in trying to answer these questions for myself and I’m so glad I saw this video! Perfect Timing! Thank you Sensei Zoe 🙌🏾

[@zoehongteaches]

you're welcome!

[@dinaali8361]

Same really she's so simple yet descriptive

[@puseletsotsilo]

You are a save haven for all of designers, I am a fashion design student who recently dropped out of college because of lack of funds, I can't find a job because I have not finished my degree yet and my only option is to start a business, this is very helpful thank you

[@h.a178]

YASSS PLS CONTINUE SERIES THIS IS WHAT I WANNA DO IN MY LIFE

[@DreamingCutie]

I'm currently doing my economics bachelor and i had several classes where we used the Business Model Canvas. It's basically a canvas to help anyone answer the most critical questions concerning any business, just as the ones you mentioned in the video. A great tool which gives a good overview. Strengths and weeknesses become more obvious this way and can be fixed earlier if needed.

[@weartheedit]

Another gem!!! Zoe, as a business person who has always loved fashion and am now going after my dream of creating my own label, you provide more concrete advice and content than many of my classes at Parsons. If (but really when :-)) my business is successful, it will be due in part to your help and guidance. Thank you so much for what you do!!

[@maryemalani1841]

I love how she is so real like people please we live in the real world haha

[@suzib7249]

I have been in and out of a decision for years, mostly because my demographic is abroad and I am not comfortable selling away from my demographic as I want to be there and discover possible new upcoming trends.

[@Joanna-jy3qw]

this is an elaborate explanation of a Business Model Canvas

[@derpiltus]

4 years ago and still applies to now. Short and direct to the point. Thank you! you inspired me ❤ PS love the lips. classic 👌

[@Snow__]

You literally have a video for every question I have... Thank you so much for your time and knowledge.

[@Handmadebymehak]

Whenever I stuck lack of idea I watch ur videos to get the idea, thank you so much for your videos,🙏

[@corderosaamada9280]

Can you PLEASE do a series on this?!?! Like can I get a real Zoe Hong breakdown? Can you turn this into a workshop?

[@aleeza_h]

Thank you so much Zoe! I just recently came across your channel and I couldn’t be happier. There really isn’t so much out there on fashion and you really, really help. I’m gonna learn so much thanks to you and be ready for the fashion industry. ❤️❤️

[@zoehongteaches]

you're welcome!

[@abiabby2489]

Me toooo

[@minapakheirzan7787]

Thanks alot... I just start learning dress designing... But in my country, Iran, it is somehow difficult... There is'nt real fashion designing course, show, business etc. I really really Thank you...

[@zoehongteaches]

you're welcome!

[@yasaminshahiri1944]

Oh girl...I'm about to start the designing school this year(if I get it),and I'm freaking out!(من کنکوریم امسال برای طراحی لباس هنر خوندم)any advice?

[@mercuriyal]

Zoe I just wanted to say, you honestly are probably one of, if not THE most useful source of information for people who are nervous, new, uncertain in this business. Ive learnt more from you in the past 2 weeks than I have from anyone else on youtube. Please keep on doing what you're doing. You've helped me, and I am sure so many others. THANK YOU!

[@ralucasigodeanu4699]

You are an amazing teacher ! Congratulation and thank you so much for the info !

[@tskinousagi81]

Omg. #4. Absolutely. I can do cocktail like it's no one's business. But don't ask me to make jeans with a front fly. Ugh. I like and have a quick hand for invisible zippers. So I lean towards back and side openings.

[@nathanrichards8956]

are you doing any more parts to the “watch me design a fashion collection” i’d love to get some more tips for clothing construction

[@zoehongteaches]

Very soon, yes!

[@tianaroy5566]

I want to start a petite fashion brand so bad because I struggle so much with finding clothes that fit me and are affordable at the same time. but I don't have any fashion design/ business experience but thanks for all your info. Maybe you can do a whole series on it?

[@EHBRod13]

I never knew some companies started out with 2 products. I guess at first it's about really nailing a product that satisfies a customer's needs/wants and then scaling from there? Thank you for this awesome video.

[@zoehongteaches]

Ralph Lauren started out in the industry selling neckties. Good luck!

[@kikiafrica7444]

You are Heaven-sent

[@LucyDucci]

Zoe, you’re an angel on earth! We don’t deserve these gems for free. 🥺🙏🏼

[@Iamlalagabor]

Needed to hear this. I am getting burnt out with doing customs only , trying to scale and get more into product production.

[@rivyon1]

you are good, Zoe. I watched one or two of your videos a year ago, checking if i can do Fashion design without school cuz i've been dreaming fashion for many years (i'm an artist and graphic designer) but never found a school that matched my needs: evening hours and no sewing involved. I took a serious sewing course many years ago and it just was NOT for me. in any case - i loved your stuff but realized I DO need a course. and sure enough i found one! the ad came to my email! now that i'm almost done with the course (we're up to tech packs now) i came back to your videos and they are so helpful!!! i'm gonna watch one every day. thank you so much!!!

[@kelyxoxo91]

You are an amazing human! Really grateful for your insight and honesty. I value that you're walking the walk and using your resources to reach everyone in the fashion industry!

[@megantaylor9810]

Hey guys, if you're looking to start a clothing line in the UK I recommend The Pattern Room they do Tech packs, Pattern Cutting, Sampling and Small production runs MOQ 5-10 made in England

[@MakimasFuneral]

Your videos are so helpful. You are so well spoken, and I learn so much watching your series. Thank you so much for sharing. You inspire me so much.

[@zoehongteaches]

you're welcome!

[@peachy7586]

Yasss girl! please continue, you don't know how important it is for me (and I'm sure for many folks). Hugs from Bangladesh 💚❤💚

[@inesnedjar2669]

I swear I have been looking for those advices for so long , thanks

[@rafeeqabrahams5779]

I think what I like more than the education you give, is the fact that you not giving shout outs and “click the like and subscribe button” things for the first 30minutes of your videos 🥺🥺🥺🖤😭

[@Cristina.Antoniuc]

This video is a literally A GEM 💎 I can’t believe I stumbled across this 💛 thank you for this 🙏 💛 💛

[@filip.henryk]

Your videos inspire me! I want to become a designer with my own business in the future, with an intent to offer more to men’s fashion, as I have felt so limited to what I can wear as a boy. Thank you!!

[@nrlazwa]

Done thumbs up Zoe... I feel like having a lectures on fashion without attending a class.. Everyday i watch and carefully focus on your tips sharing... I have no background in fashion. I learn sewing through youtube tutorials and local fb group ( Geng Jahit) in Malaysia. This group gathers tailors and fashion background. I learn a lot from then and from you too.. Thank you for this sharing.. Keep sharing and i will keep watching and take note and share to my friends.. 😍😍😍

[@internetresident3894]

Good video as always Zoe. You inspire me even though I'm not in fashion, your videos have this thing that I can articulate...they force me to critique my own work and be accepting of other people's inputs. I'm actually currently reading 'Start with why' by Simon Sinek, I recommend it.

[@mariaantoniettacascarano7298]

I'm in love with your channel and I've been watching this lately very closely and I totally feel you have the answers to my questions but more important, the questions to my answers! I know it might sound naive but some of the things you say on your videos are situatios I was figuring them out by myself and now I see I am more aware of most of them that I thought I really was (apparently) Even though I have some experience in my fashion field, I realize I lack a looooooot of things to restart my brand (I had to close my store and move out due to political issues in my country Venezuela) One of the things I've learned with my brand is that the kind of customer you choose is not necessarily the one who is attracted to your brand. I agree with having a partner that can work in those things you know you can delegate.

[@antoniettacascarano]

Yes! I am a fashion designer

[@MLee-uj6ol]

@@antoniettacascarano Are you still living in Venezuela?

[@antoniettacascarano]

@@MLee-uj6ol I live in Spain now

[@MLee-uj6ol]

@@antoniettacascarano very nice. Trust all is well with you.

[@randyfernando4442]

Thanks Much Zoey for this New Year Motivational Video! It’s another year to Dream and set some goals, hopefully I achieve something better this year! 👍🏻❤️🎆🍀

[@DeeDee_Stands_On_Business]

On point, as usual...much love! ❤❤❤❤❤

[@deraralu8809]

I love you Zoe, Thank you so much for all the useful information you share!!! You're one of a kind ♥️😘

[@Nottsoaverage_]

your such a great mentor

[@muslimotajikobi4510]

I'm 21yrs old from Nigeria but living in Egypt but I Am returning back to my country soon but i do like to own my own company too an start my own fashion company so i wish for successfully tnks

[@rizichim505]

Could we do this together??

[@MLee-uj6ol]

@@rizichim505 any update on this?

[@renevanheerden9366]

Brilliant to apply in so many other business start upps

[@msdunlap1984]

Hey👋👋 I'm new to your channel and I love your videos!! Very thorough, resourceful, and informative 😍😍😍

[@conradoreyes1097]

Many thanks Zoe... its a big help and guide. I appreciate it very much. Keep up the good work. 😙❤

[@DrawPin]

I am thrilled to know that luck has finally found you. Warmest wishes my friend.

[@wilsonojore5453]

Got your presentation right thanks

[@momocisse3823]

Oh dear Zoe you always make a video at the right moment I needed it😎🤣😊😊

[@joanneflow]

Yes please, thankyou Zoe!

[@manibidarian]

Amazing video as always. Informative and motivational. Your videos are a joy to watch. Keep up the good work 👌🏻

[@zoehongteaches]

thanks!

[@TheSplendidus]

perfect timing for this video thank you!

[@zoehongteaches]

you're welcome!

[@rcwearhouseproduction3125]

This video is very helpful and is the turning point, who want to start a business. Really I had learnd from you how to make startup. It is very very positive response. I also like you so much looking for an anthepronours business.

[@angiesvibes]

I love the way you speak! You would be such a good actress 🥰

[@KYjchan]

Super clear! Super helpful! Thanks so much!!

[@losbrooklyn8861]

Happy New Year Zoe!✨ Thanks again for sharing some great knowledge!

[@zoehongteaches]

You're welcome and happy new year!

[@MrKisa2510]

Your videos give me so much knowledge and hope. ¡Love ya!

[@sunaina1189]

Hello mam i am from india i really loved your video it really helped me i am eagerly looking forward to more uploads like this...thank u so muchhhh!! You are doing a really great job!

[@annabellafish1351]

HI Zoe!! I know your talking about serious stuff I was trying to find the video about why you would not ever go on on of those reality fashion shows...truly hilarious anyway cant find it!! Am I not looking in the right place? Cheers from way up North where work boots and Carharts are fashionable. Probably why i love this channel.

[@siddharthlall5494]

Hey Zoe , I love your videos and soak in all the expertise. Would you make a video on the essentials of setting up a small production unit. Like what machines are necessary, what are the overheads and How should one decide and manage the wages .

[@zoehongteaches]

It really depends on the product you're sewing. Production for leather jackets is going to be very different from lace slips.

[@salmonlady1471]

Brilliant! Thank you so much Zoe!❤️

[@zoehongteaches]

you're welcome!

[@kristinavrgov370]

I LOVE YOU!!!! Learned so much!!

[@elaamkaddem5447]

Thx Zoe! Love u💓

[@angiegreat]

Thank you for this video!!! Happy New Year!!!💖💖💖

[@zoehongteaches]

You're welcome and happy new year!

[@angiegreat]

@@zoehongteaches 💖

[@patbrown8687]

Great advice. Thanks you soooooo much!

[@arlenep1995]

thank you so much for every video ! you are amazing

[@FunWithBobbyBalistic]

Thank you, Zoe. I really needed this.

[@carolinepatterns8165]

Thank you so much Zoe!😱 very insightful and helpful!❤️

[@xdtb]

wow, what a great video! thank you for existing!

[@NilushiRJ]

Hi Zoe, So want to know your opinion on some businesses that just put out weekly collections without any themes. Like fast fashion businesses. In my country I never see those businesses sticking to a theme in style, color etc. But they sell pretty big, weekly collections include 20-30 styles. So I wanted to know is it really necessary to find an underlying theme for the collections you create, or just go with each piece you design? What do u think?

[@nooralhaddad381]

Love your videos 💕 I’m learning a lot Keep it up 👍🏽

[@Sabrina-uh7fr]

Hello. Zoe! Are there any business law books you recommend?

[@PetDKK]

Thank you so much! You are absoloutly amazing!! ❤

[@randyfernando4442]

I wish you will release a video about making Business plan and how to pitch proposals. Thanks! More power to you 👍🏻👏

[@PiecesOfJenus]

Another awesome one!

[@beautyexpertlina]

Hi Zoe, should the brand comes first or Designs that defines the brand? Loves your teaching videos, really very helpful😊

[@zoehongteaches]

Define your brand and your designs should match your brand.

[@margielagirl5503]

Wow, big things to think about but it gives me hope! Thanks so much for sharing!

[@zoehongteaches]

you're welcome!

[@alexanderpons9246]

Very good points Ms. Zoe Hong! Got a question as I know few local designers(I live in Miami)who do made to measure evening wear but also sell at smaller boutiques. The question for you is with so many options at many price points been made in Asia do you think is a good business to go after that particular sector? Again, thanks for loving Fashion and for sharing so much through your wonderful channel!

[@gkalu6176]

Zoe, i simply just love you!!

[@preetilambachugh36]

Loved it! Thanks for guiding ❤️

[@annatang5218]

Thank you. This was really helpful

[@zoehongteaches]

you're welcome!

[@PamelaRubel]

Thank you Zoe!

[@zoehongteaches]

You're welcome!

[@tsilsby888]

Excellent job, as usual. More!

[@gardenglory6624]

loved this video. gave it a thumbs up. fabulous.

[@zoehongteaches]

Thanks!

[@LeeChakos]

… I started sewing 2 years ago… I make 1/1 custom clothing… I started that because I’m just one person…

[@ruihanwu8414]

Love your videos! Can you cover some topics of law requirements on starting a fashion business in the States, especially in New York? Thanks in advance!

[@zoehongteaches]

No, hire a lawyer. This is one aspect where you need to spend the money on an expert to do things properly. I'm not a lawyer and I've never run a business in New York.

[@kimikp6684]

Hi Zoe.. Happy new yr... Thnx for the vid...

[@zoehongteaches]

happy new year!

[@torgeirbaie2472]

Thanks Zoe! 👍🏻

[@zoehongteaches]

you're welcome!

[@egemasimiracle5410]

Thank u so much ❤❤❤❤❤🙏🏽

[@apenasmarcosfelipe]

thank you, boss

[@PersonalIzzy]

😮 thank you is very informative 😮

[@noahlawry2922]

Your so helpful!

[@zoehongteaches]

thanks!

[@mtcs6701]

Happy New Year Partyqueen

[@zoehongteaches]

Happy new year!

[@111pandalove]

Yay! Just in time! I just got my business licenses 😁😁. I plan to debut for f/w 2020.

[@zoehongteaches]

Woohoo! Good luck!

[@Bianca-ys7me]

I needed this. I have a feeling you are going to be a very important and helpful figure on my fashion/business journey! Thank you :)

[@zoehongteaches]

You're welcome!

[@pbstudios]

my angel lol happy new year ♥️

[@zoehongteaches]

happy new year!