Blended Experience Will Dominate the Next Era of Marketing

[@KunalKMehta08]

Absolutely fantastic presentation. Thanks a lot for uploading. Though I still do think that it's extremely complex to measure the impact of digital channels on offline sales, and this result/metric driven culture at times forces us to provide hard numbers before taking on a new project. But nonetheless I wholeheartedly agree with your point that we need to 'change the frame'