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James ‘Iron Cowboy’ Lawrence @Ironcowboyjamess is best known for his world record attempts at completing multiple Ironman events over consecutive days. Firstly, in 2015, he successfully completed 50 Ironmans in 50 days in 50 US states. Then in 2021, he decided to double this and complete 100 Ironmans in 100 days, going on to do this and one more to finish 101. The documentary on this challenge is coming out in March 2024. James is also a public speaker who was given the gift to 'suffer' and now helps provide hope to others and teach mental toughness through voluntary suffering. This episode is not to be missed.
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