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If we haven’t seen the first-hand effects of giving the younger generation access to social media before they’re fully developed - just go to your local cosmetics store and take a look around. The newest trend on TikTok is tweens being obsessed with the makeup store Sephora and expensive skincare. Kids are starting anti-aging routines while being wrinkleless, and using products not meant for their skin barrier. It’s a combination of seeing influencers all the time, new beauty standard expectations, and the iPad generation growing up too fast. Teachers are also noticing developmental delays in their classrooms and reading books will be a thing of the past. The Chronically Online 10 Year Olds of Sephora #edvasian