“Everything You’re Doing Is Very Easy To Replicate” | Dragons’ Den

Gut friendly food for cats and dogs, is the business idea that Croydon couple, Aneisha Soobrooyen and Jack Walker are hoping will win over the Dragons. They’re asking for £60,000 in return for a 10% stake in Scrumbles, but are they ready to rumble with Scrumbles?
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #Scrumbles #Patents

[@Locutus]

I would have accepted Deborah's offer without thinking about it. It was an incredibly fair offer.

[@Helthurian]

Yup I was thinking she'd offer for 33%.

[@dandandan01]

@@Helthurian I was honestly thinking 50%. 3 years without making any profit? When do dragons even make an offer for that, let alone only 20%.

[@Helthurian]

@@dandandan01 Yeah was bonkers she went that low.

[@Locutus]

@@Helthurian Same here, I would have expected her to want to be an equal partner in the business.

[@PotentiallyAndy]

Me too. Very fair

[@JakeLYT]

Ridiculous decision. If they don't value her more than an extra 5% then they won't succeed in scaling this.

[@luckytyler2860]

👌👌👌

[@pwnagenuss]

10

[@MADMAX7330]

While they were certain they would never separate, I'm sure they will be testing the waters of that claim when they get home 🤣

[@leedsdrumacademy]

Yep!

[@indraneilbiswas]

Avik, they started doing so in the lift itself ;)

[@yebo-gogo]

Hopefully it won't end in another episode of The Lady Disappears!

[@reneroux2391]

@@yebo-gogo 😂

[@CoercedJab]

Ay that’s what she gets for sticking it to him with that quick **”you do it”** when returning with a counter offer for Deborah. Gets dark when you realize they were at -70,000 and had spent 140,000 on it … I hope if it ever busts she doesn’t monkey branch to some escape hatch 🐣

[@iranicus3393]

Wow, was expecting an offer in the 30% range, 20% was a good offer, I was speechless with the ending

[@SubjectiveFunny]

true, was a fair offer.. They may regret that decision..

[@franciscolaurean8550]

Ngl since all the dragons were out I though Deborah would ask for 40% and they'll being her down to 1/3 to all 3 be equal partners I would had taken the 20 in a heartbeat

[@Jimverse_]

That ending was priceless. If you ever read this comment section buddy, we all have mad moments where we completely lose control of our senses, and I'm very sorry about the divorce.

[@MrHampat]

Divorce?

[@Jimverse_]

@@MrHampat I'm joking they're probably still happily married, it was just funny that they said they'd never divorce in the episode and by the end of it they look like they're about to go home and have an argument :p

[@HoneyBadgarDontGive]

😂😂😂😂 oh my, the ending she is literally filing in a year or so when it’s completely failed😂😂😂

[@adamrandles4055]

Hahaha

[@jackwalker8534]

Lol, thanks buddy. You win some, you lose some. Still with my lovely Mrs and business is doing well. You can even get your doggo some Scrumbles treats in Tesco these days 🐶

[@Gimlinti]

I almost feel like Deborah made an offer because she wanted to help them out of the dire straits they were in. A shame they rejected it :(

[@seanjosephhayes]

True. I was surprised she offered at all considering the losses despite the level of gross profit too. Unreal to turn down 20%. Extremely rare to get such a low offer especially when the financials weren’t anything to write home about!

[@Gimlinti]

@@seanjosephhayes I've had a look online and it seems like they're not doing too badly! (Just based off some articles I read)

[@seanjosephhayes]

@@Gimlinti Bloody hell… Didn’t foresee that! Oh well, nice one! Glad to be proven wrong as I, like one of the dragons, thought they’d live to regret that choice but they did seem determined and to love what they were doing with that business and it did seem like something that really would appeal to pet owners!

[@tgchikukwa6947]

@@Gimlinti Deborah would have added so much value their company and also for them to have a successful and decades experienced. However, in this case 30 per cent was good but rejected 20 per cent was suicide.

[@CoercedJab]

@@Gimlinti well at least she won’t divorce him since they’ll stay afloat at least!

[@a_b897]

I’ve watched every single video on the Dragon’s Den channel and I’ve never been in more disbelief than when he declined the offer. Unbelievable, I was fully expecting Debora to ask for 33.3% of the business and I still thought that would be a fair deal, I can’t believe she offered 20% and they didnt go for it.

[@AdamFrancisco]

Yeah I was waiting for the 40% offer because they had nothing else and when she offered 20% I was like TAKE IT WITHOUT THINKING.

[@thiswasposted120]

i was expecting her to say 35-50 let alone 20% that’s a great offer and i hope they regret that decision

[@JJ-vn8xh]

Deborah dodged a bullet. There were earlier clues that these two lacked any business acumen. Not costing themselves into their numbers was a big red flag. Getting overly defensive with constructive feedback around the packaging. Saying the colours appealed more to pets. Not the sharpest tools in the field.

[@thecasualobserver6598]

Especially as it’s well known that dogs are colour blind…🐶😁😂👍🏻

[@C0D97]

No, they are the colours that dogs can see

[@rje613]

@@thecasualobserver6598 Not entirely. Having yellow-blue dichromatic vision means that dogs are most similar to a red-green color blind person. They are very good at distinguishing between variations of blues and yellows, but cannot really see red and green all that well.

[@SilverMist0121]

@@C0D97 but cats n dogs are not the buyers 🤣

[@joeyyears]

💯

[@shane250]

WHAT?!?! Is he mad??? They had no other offers, the business is bleeding money like crazy even with them not taking a salary, and they declined that offer??? When Deborah said: "I'm going to make you an offer", I was thinking: "take the 60K for 40%"...Then when I heard "60K for 20%", I thought: "That's going to be the fastest 'yes' in the history of the den"...Boy was I wrong. Bad, BAD move! His wife should force him to eat their dog food for every meal until they make 60K net profit!

[@mauharley]

Yep, was thinking the same thing. Deborah's offer was extremely generous. I thought the "talking to the wall" bit was just for show, but not in this case. Maybe Peter's comment about "what happens if you get divorced" was prophetic.

[@eazyt1046]

Will take him 3 years 😂

[@shane250]

@@eazyt1046 I think they'll go under before that happens.

[@Pocahontas284]

They’ve since had £6m investment from the BGF are are now stocked in major supermarkets.

[@Jamble]

Hes sleeping with the dog when they get home Lmao. Who turns down such a good offer? Especially from Deborah? She is a titan and the one dragon that anyone would want supporting their business!

[@-null-null8857]

Oh for a moment I thought you meant he was pounding some dog ass when he got back

[@The_Turbo_Snail]

Well said 👏 for sure they will be getting divorced now 🤣

[@lexrahman6814]

Alright snowflake.

[@CoercedJab]

Men don’t let women make you sleep somewhere. Perhaps as a 1 time get out jail thing but don’t bend the knee in your own castle! 👸

[@thefiestaguy8831]

I think you'll find the dog's in bed with her and he's fully sleeping in the dog kennel on a leash. No kinkiness intended.

[@nasserdelpi]

A jaw-dropping moment when he declined Deborah's fair offer.

[@The_Turbo_Snail]

For his wife too 🤣

[@sebbepersson6819]

Damn, the ending where she says she wanted to accept it was hard to watch! Deb was their prefered dragon and all she asked for was 20%! Very fair offer and she could have done alot for the company!

[@BenjaminGoose]

A lot, too!

[@SynthMusicWorld]

"That would never happen to us!" Words spoken by many a couple who went on to get a divorce (myself included).

[@da3v1ls93]

Only for the weak - in flames

[@jedross2136]

No Children - The Mountain Goats

[@thecasualobserver6598]

I’m betting Debora’s offer WASNT the only thing rejected because after not even looking at or asking her opinion before his ludicrous rejection, the egotistical lad was surely rejected himself by his better half afterwards.. 🧐👍🏻

[@JCRoberts97]

After saying they would never divorce either

[@gideonMorrison]

He is probably ditched by now. Schoolboy

[@hamza361]

Stop assuming such rubbish. I bet the deal wouldn’t have ever closed like the majority of Deborah’s don’t ever close. They are still together just look at the Instagram.

[@thebriz1868]

I know these two. Used to work with her. They’re still very much together and actually the business is now doing very well

[@MrHampat]

@@thebriz1868 Thats very nice to hear, wish them all the best 🙂

[@thejuiceweasel]

Lol the used colors that attract cats and dogs 😂 you know, so when you take them to the supermarket they can point at it 😂

[@RockyDave]

Don't be silly. The pets can now go to the shops by themselves.

[@WobblesandBean]

My cat has a full-time job and pays taxes.

[@jackwalker8534]

Lol, well Pets are allowed in Wilko now 🙃

[@RockyDave]

@@jackwalker8534 Yes, if they have experience in retail.

[@jasperrowell4470]

Why would they reject that, that was a really good offer from Deborah and they only wanted 5% back anyway it’s not like it was even much. That was a ginormous mistake

[@seanjosephhayes]

Totally agree. She wanted to say yes as well but he just took the reins and said no without even consulting her. Shocking way to go on as co-owner rather than sole owner. Shocking. I was convinced Deborah would want at least 30% too. Ridiculous to reject that. 20% is a steal. They’d both have 40% left each too. Twice what she’d have and she’d probably do all the hard work with contacts and whatnot.

[@CoercedJab]

@@seanjosephhayes well she did stick it to him with her quick jab of **”you do it”** when returning to Deborah with a counter… If she wanted a yes she should have made it clear to say yes.

[@seanjosephhayes]

@@CoercedJab Yes and then regretted it when she realised he wasn’t on the same page as her and wasn’t going to say yes.

[@nadimrahman8896]

They're doing great now tbh. I use they're food for my cat

[@saintjimmy456]

"Turning down Deborah's offer was a CATASTROPHIC mistake......" to quote one comment, and the general feeling from the rest. In March 2023, Scrumbles received a 6 million pound (yes, million) investment from growth capital firm BGF, in exchange for 20%. The same 20% Deborah wanted for 60 thousand pounds. Easily one of the most successful companies to have declined a dragon's offer.

[@XxAneishaxX]

Thanks Jimmy 😊

[@samsherrington7423]

Wow. Pressure really can cause bad decisions, for 20% that was a steal. Most people get hit with 40% off the bat

[@zerotwo2157]

I think they probably came in with intention of advertising rather then seeking investment, profitable in year 3? that’s just ridiculous lol

[@litigioussociety4249]

I agree. It felt like Deborah was being very generous with the 20%, because she really liked them and their product.

[@SocialWorkProfessor]

Agreed. That was bananas.

[@seanjosephhayes]

@@litigioussociety4249 Agreed. For the sake of 5% too. I would have bitten Deborah’s hand off for that. Especially with the impact she’d have and their preferred dragon too. I was convinced she was going to ask for 30% and even that would be very generous in my opinion considering the net loss despite the gross profit!

[@PietyFailed]

For anyone who's watching this in 2023, the couple have just sold 20% of the business to a private equity firm for £6m. Sometimes it pays to say no.

[@aneishawalker773]

Thanks for the support! Keep your eyes peeled we'll have more exciting news in the coming months! ☺

[@Anythingyoulike2013]

​@aneishawalker773 all I can is well done:) you proved them wrong.

[@0403186532]

For a couple that said, we are never going to get divorced, communication gap and the ackwardness at the end - show that cracks are starting to appear.

[@michelemariotti8198]

Really putting that "We'll never get divorced" to the test

[@wildnfree101]

WTF, a business what is making no money, I thought Debora may ask for a third of the company, then I dropped to 25%, so when she said 20% I thought that was fair. She could have catapulted their sales, does anyone know how they are doing now!

[@sherry356]

They ended up getting a divorce.

[@hayden6383]

HAHAHAHAHAHA 6:25

[@-null-null8857]

Anyone with actual proof know?

[@free_gold4467]

My guess was that Deb would ask for 25%, they should have bitten her hand off!

[@da3v1ls93]

Deb with onions

[@SuperTerminator50]

Turning down Deborah's offer was a CATASTROPHIC mistake......

[@RockyDave]

...But a decision made with dogged determination?

[@tajjohal2841]

The guy is in for a ruff night sleeping on the sofa

[@WobblesandBean]

Maybe she'll forgive him. But pawbably not.

[@ProGear360]

"What happens if you guys fall out and get a divorce, what happens to the business?" "That won't happen." *Rejects offer* "Yeah, so about that divorce."

[@richierich4810]

Yeah thats exactly what i thought lol But how i saw it was, She tempted fate, by saying the word "Never" as the saying goes, "Never say never" So as soon as she said "That would never happen to us" Fate said "Oh yeah were see about that" 2 minutes later they was over lol

[@tanvirhussain8763]

You hit the nail on the head there 👍🏽

[@psykowz]

Still can't believe that Hans Zimmer agreed to score this episode

[@KoPoDa]

Wow rejecting that offer was criminal

[@bash547]

I’m not a lawyer but I believe it was perfectly legal.

[@tryingtobefunny9464]

When the wife said you should have taken the deal that's what causes the divorce 🤯🤯🤯🤯

[@theownerer2]

Where the hell did that "what happens to the business if you break up?" question come from? They've had tons of couples before and never asked that...

[@zoeyelh]

ikr

[@RockyDave]

Rude.

[@kaydembennett450]

It comes from them working without drawing a salary from a company losing money, there's a good reason why buisness failure is linked to an increase in the chances of divorce, mo money mo problems just not when that includes homelessness and going without necessities

[@MichaelGarland]

Fair chance both were going through the album collection shortly after arriving home.

[@gamewithadam7235]

He already said they won't get their money back in 3 years and offers 5% back if she gets her money back in 3 years.

[@Erickhetfield]

Because the forecast wasn't including the investment.

[@irishaudia6c750]

POV: You're having lunch.

[@fabiobraz576]

Yes I was 😆

[@brettb154]

Every time!

[@ArcaneAnouki]

Nah I'm Canadian. Appraising business with my wake n bake eh

[@tenzing2090]

No

[@adrianeanin]

🤣🤣🤣🤣🤣🤣🔥🔥😂😂🔥🔥🔥🔥

[@sophiebradshaw2896]

There was no chance of a divorce when they walked into the den, but there's now a pretty significant one

[@shane250]

LOL...And a very justifiable one!

[@jono3079]

"They'd be barking mad not to back us" Evan: listen m8, I do the puns here alwoight

[@SinkyYT]

I bet he got a good slap when he got home! 😂

[@whoasked7192]

And she got a good old bang , just the way she likes it

[@oxymoron02]

@@whoasked7192 Cringe. You must be a boomer.

[@whoasked7192]

@@oxymoron02You must never have sex

[@oxymoron02]

@@whoasked7192 Hang on while I try to work out the relevance of your comment to what I said! 😂 (Psst, I'm saying it has no relevance, boomer).

[@CoercedJab]

@@oxymoron02 L

[@joewas2225]

That offer was EXTREMELY Generous. Like a too good to be true offer.

[@gspvideo5543]

"Divorce will never happen" ... her look at the end 🙈 Very silly decision on 5%

[@Legitti]

And they got divorced right after the episode 😂 12:43

[@1purpose482]

Wow, that was a shocking decision at the end

[@slimtig3r755]

They got offered a great deal. I would’ve offered 40%

[@wakey87]

I was expecting atleast 30%

[@franciscolaurean8550]

Yup like I said in another comment on was expecting 40% offer then negotiated to 33% each

[@iamtafara]

4:38 i wish Touker had asked him how many dogs had bought his products thus far.

[@sierrahhofzon3878]

Lol

[@johnsmithe4656]

Peter's divorce question should have followed up with "Really? What if he totally blows a good deal here and you guys get nothing when you could have had the world? Would you still not get divorced then?"

[@Site17]

Over 5%? Wtf? Well Peter's prediction of infighting is going to happen sooner than later

[@sweet518]

Think they may regret rejecting that offer, and that she's going to resent him for it.

[@JakeLYT]

That's what he gets for speaking on her behalf, didn't even look at her before answering.

[@ChunzBunz]

Quick Google search tells me that they have become successful after the show, landing a deal with co-op (after he had a few nights on the couch) and are doing really well. Love to hear when business does well so I guess they made the right choice in declining the offer.

[@Kris_Aalst]

Yeah I also did a quick Google search. It seems they got an investor who put in 5 million pounds for 10%, they made so much money they got a visit from the Treasury Mnister begging them to stop destroying the global economy. I mean, that's what I read by doing a quick Google search. [end sarcasm]

[@thebriz1868]

They’re also now listed in Sainsbury’s, Tesco and some ASDA’s. I know these two and used to work with her. They’re both classically trained with big brands.

[@benthompson8256]

@@thebriz1868 classically trained by a dog?

[@scrumblesnaturalpetfood4507]

Thanks for the kind words. We’re enjoying the ride!

[@jackwalker8534]

Thanks Chunz! We’re in Tesco, Sainsbury’s and Wilko now too 👍

[@ikarusofficial8089]

don't know what i would doo without dragon's den .. its my every day 24-7 series ❤️

[@dianneboylan]

Me too

[@leeann5786]

I don't think Debra would have responded in that snappy way if it was Peter that chimed in.

[@Locutus]

First of all, Peter and Deborah have been friends and business partners for years, they both respect each other very much. Secondly, Deborah has told Peter off for interrupting her a few times.

[@dianneboylan]

Rude of her

[@ALEXMGFASHION]

I can’t believe they declined Deborah offer! They would still retain 80% of the business ( huge percentage) and with her contact their product would go in every major super stores!! What is the point going to the dragon den and decline offers! If that’s the case don’t go at all!

[@b-dogs1038]

ridiculously poor decision by the fellow.

[@rodneyhuffton9155]

Exactly

[@anishj5205]

Shocking ending! That guy was a fool to decline that, his partner knew it was a good deal. Must've been an awkward journey home...

[@LilChubCrafts]

how fast he rejected the offer without even consulting his partner, even when she clearly wanted to say something

[@sinbadddx]

Apparently the new dragon is in tech on the software side as opposed to Peter who was really more on the mobile network side, would be good to see

[@KabbaModern03]

Super valuable offer!!! People gotta stop being greedy given certain Dragons' experience.

[@Lonely_Goat]

I never understood the 'drop down percentage when I get my money back" Scenarios but they all seemed to ask for it, now Debs just confirmed what o had always thought

[@gaaraxnaru]

To be fair, most of the entrepreneurs who asked for it and got it were far more along than these two and the Dragon wouldn't have to do as much work building the brand and therefore wouldn't mind dropping as less of their time and effort was invested. These two would require alot of energy and cash to get where they need to be, so asking her to drop after she gives them a that is a joke.

[@Alulim-Eridu]

It also serves as a motivator for the entrepreneurs to work hard to make the business thrive. They usually have a deadline to pay the money back. And a lot of the time, having the person highly motivated to make a successful business, is more valuable than keeping an extra 5%, in a less successful business

[@PhilosophyofElivagar]

There are so many dog food products in the Den, at least these two aren't claiming that it's a "premium/luxury" treat. Then again, there was that lad who ate his own dog food on the show lmao

[@Hannah-kf7fq]

They always post when I’m having lunch! Purrrrrfect timing! Lol!!! (Yeah I’m cringing too!) 🙂

[@jackwalker8534]

Gotta love a good pun 🙃

[@lukeporter6186]

The company was in debt and making a loss and you have your dream dragon valuing your company at £300,000 which is triple your revenue and you turn it down. Biggest mistake of their lives. I was expecting Deborah to be asking for 50% with their numbers. Divorce is definitely on the cards now I’m afraid pal.

[@miraclemiler71]

Interesting to listen to the language and watch the dynamics of the husband. He unilaterally made a decision to reject Deborah's offer and his reaction in the lift afterwards was almost dismissive of the wife's reaction.

[@CoercedJab]

Well she did stick the decision to him by ordering him to **”You do it”** when returning to Deborah with the counter… If she wanted a yes she should have made it clear or interrupted him to show her passion towards a work partnership. Also what he says in the lift is indiscernible to me so please quote whatever led you to believe it was dismissive because I see a Hug happening there…

[@thisiscait]

@@CoercedJab She was telling him to do the speaking, not make the decision for her. Two very different things.

[@alanhock5760]

More proof that Deborah has a huge heart. Shocking decision to turn her down.

[@jbnation7049]

They should of accepted. I thought she would of asked for 33% or 30%. 20% was generous considering the company takes 3 years to make a profit

[@hansez]

What the actual F !!! That was a great deal .

[@brenturquhart7090]

After he turned that offer down and where I thought Peter Jones’s comment was unwarranted. I think maybe Peter’s question might not have been as silly as I originally thought.

[@PurpleJamOfficial]

Can’t believe it their losing money I thought 20% was a brilliant offer they should have snapped her hand off I was shocked when he rejected Deborah 😱😂

[@hansiesma16]

I don't think they care about the money. They must be living off their parents and able to do so indefinitely. Lucky pair.

[@AccaDaccaVoltage]

Pretty sure that dweeb is divorced now...if not that is an extremely loyal woman and he needs to keep her...because she is out of his league in this case...quite significantly.

[@Locutus]

They're losing money, not their losing money...

[@aneishasoobroyen2106]

Interested to know what drives that assertion… my mum is a single parent and domestic abuse survivor. Jack and I both grew up poor and from working class backgrounds and are successful today but that’s due to graft not nepotism

[@mrsillywalk]

This is a TV program. A lot of things that seem to get funded don't. For other things, an offer may occur after the program is over. Money rules!

[@chlo1985]

This is so weird because I thought I recognised the name and I looked up and I have the same dog treats..

[@scrumblesnaturalpetfood4507]

Scrumbles fam ❤️

[@Andromeda4482]

"we're now going to pass around some of our products for you to try"

[@b18crlxi]

A business that won't show a profit for three years and they decline an offer at 20%.....their bonkers

[@drunkdunc8738]

I thought she'd ask for 40%, good deal at 20% ,no?😲🍻

[@urbanfoxx7512]

I doubt they regret turning the offer down as the product is now available in super markets

[@bryanidk6064]

in supermarkets and making a net profit is 2 different thing. but hope they do well.

[@jackwalker8534]

@@bryanidk6064 thanks guys 👍

[@Leonardo07712]

The fact that they both wasn’t on the same page says everything about working with them

[@jietroraximoff2805]

12:11 Watch her face. She's like "wait what?! Hold on! I didn't agree to that!"

[@hataeshik66]

FREE ADVERTISEMENT that's what the guy wanted!

[@wkGeoff]

"What would happen if you two fall out and get divorced?" Camera goes right to his face HAHAHAHAHAHA peter predicted exactly what I did too when I started watching

[@bb14742]

It's not Dragon's Den. Apparently it's the Deborah Meadan show.

[@GodotOfficial]

They definitely got divorced/separated after this pitch

[@sirhenrysimmerson9385]

yep 100%

[@HistoryonYouTube]

I can't believe the stupidity in not accepting a fantastic offer. My quick calculation in my head was at least 40% for what they offered.

[@HistoryonYouTube]

I have just looked at other comments, I was not alone in thinking 40%.

[@syounas4677]

Wow I did not expect that 😳

[@The_Real_Mier]

The very naive answer “That would never happen to us” (to Peter’s question what would happen to the company in case the pair would fall out and get a divorce), should be enough to NOT invest in whatever this couple is doing! Because that just shows the overall ignorance that these people have over themselves and will undeniably bring into their business decisions!

[@JAB2010]

I thought it was interesting to leave that question in the episode, but as it turns out it was a bit of foreshadowing lol

[@WobblesandBean]

Right? The correct answer would have been to explain their clear cut, lawyer-approved documentation laying out what will happen to the company's finances in the unlikely event they split up. Instead they just stood there like children going "NUH UH, IT'S NEVER GONNA HAPPEN DOI HOI HOI"

[@Mike-jl2kp]

That was crazy over 5% buy back!! Its fledgling company with no forecasted profits for the next 2-3 years and if it becomes the success they expect, then the 5% is neither here or there.

[@invertedname3099]

Jokes aside…..how did he get her!? She’s adorable.

[@likainenerkki7047]

Money probably. Maybe he bankrolled the whole company and in return she gives him something that starts with a p.

[@invertedname3099]

@@likainenerkki7047 Permanent cash flow?

[@likainenerkki7047]

@@invertedname3099 yep, exactly. lol

[@scrumblesnaturalpetfood4507]

😂 the edit was kind, he’s the adorable one!!! (And contrary to many comments from a similar broke background so the perfect partner in crime)

[@dancutd]

Oh yes. Another lunchtime, another dragons den upload👍

[@onespeedlite]

Negotiation 101: know exactly what you are willing to give up BEFORE the negotiation.

[@Billy_B]

Awful decision. Turned down 80% of a watermelon for 100% of a grape

[@thesilentgamer1195]

Some people rather have 100% of a pile of nothing than 80% of a pile of diamonds

[@zealwebber8064]

They were divided here... Separate minds... I think Peter was correct to ask what will happen with the business if they get divorced... She was unhappy and he screwed up😂

[@myloki22]

12:40 At that point you spam the elevator door button, go back in there and beg Deborah to re accepts the offer! 😅 That’s a lot of money/opportunities to lose over a miscommunication 🤦🏽‍♂️

[@pfever]

6:20 I'm sure she changed her mind by the show's end! Lol

[@gee3883]

@5:20 I looked away and it sounded likeTej said fookin hell..

[@drewb1263]

Regarding splitting up, "that would never happen" quickly turned into "that will probably happen"

[@arnookibeast]

Nice to see Scrumbles doing well now without Dragons help.

[@jonnyincomox]

Mental note: Don't package your product, off the research you've done into dogs favorite colours...

[@WiseEyes313]

3:02 - don’t get why Deborah is so rude to Tej. She would never do that if Peter did that or Nick. Probably coz she knows she would get a smart answer back from them.

[@sashank1729]

Colonial mindset

[@WiseEyes313]

@@sashank1729 wow couldn’t have put it better

[@brandonvernet]

Good decision. Respect.

[@bluceree7312]

They are losing £100 and they reject the offer? which btw was uncharacteristically generous from the usual stingy Deborah.

[@hiimjustin8826]

That ending interview dear god haha Yeah you two will be greeeaaatttt

[@Bookish_Lattes]

I would have simply spoken up when my husband said "No thanks" and not risk losing the best opportunity for our business that thus far produces no income for us.

[@astronemir]

Lack of communication. This is why family business is hard, no equal partners would have said no there without consulting the other. But familiarity makes it ok.

[@troublesafoot7836]

"What happens if you fall out and get divorced" "That will never happen" *Almost get divorced in the elevator on the way out*

[@Lynnimod]

They are still trading, they got into Pets at home and are on Amazon

[@matthewbell4273]

The only explanation for the rejection must be that “cornered by yourself” situation, where you have backed yourself into a corner by your own negotiation, leaving you too embarrassed to go back from the position that you claimed was ‘necessary’ to induce your acceptance. If so, then that’s placing “embarrassment avoidance” above commercial sense. That will cause way more pain in the long run.

[@IntimateCabaret]

The brand is still going in 2022. My cats love the treats but their products are expensive. I hope the couple are still involved. It’s rude of Peter Jones to conjecture on the state or strength of their marriage. Shame on him.

[@scrumblesnaturalpetfood4507]

Hi Stuart, welcome to the fam ❤We have some new products coming soon for our kitties and if you haven't already seen them our kitty advent calendars are in Sainsburys.

[@brightndiweni1657]

Communication gone wrong, that was perfect offer!!!!

[@mr.coolmug3181]

The look Deborah gives at 12:24 is priceless 😄

[@CoercedJab]

BDE

[@cody4243]

Their business is bleeding cash, their marketing sucks, their packaging sucks, they need tons of work, the dragon they want and need says yes but asks for 20%, and they say no. Some people just set themselves up for failure, this is a prime example