Exposing the income streams that made me $500K+ last year

Check out Uscreen: www.uscreen.tv/request-demo/?... | Being a content creator doesn’t have to mean instable finances - if you develop multiple income streams that can support you through the ebbs and flows. Today I’m exposing all the income streams I have set up, and how much they generated in 2023. We’ll look at how things have changed from 2022 to 2023, and the biggest lessons I took away form the growth I saw last year.
Work with my team! 👉🏻 www.creatorlymedia.com
📹Get my free gear guide for creators! Https://www.katiesteckly.com/gear
🗂️ My Content Creator Starter Kit: katiesteckly.com/starterkit
Domestika Course: www.domestika.org/en/courses/...
📕 TABLE OF CONTENTS 📕
00:00 why you need multiple income streams
00:45 my six income streams!
01:29 Brand deals - my biggest income stream
04:38 Creative services - my agency, Creatorly Media
06:40 Digital products - my course and my starter kit
10:09 my new income stream for 2024 is…
12:26 KZbin Adsense
14:39 Affiliate Commission (this is a big change 😱)
16:45 Special Projects (aka my Domestika course)
17:32 the grand total 💵
17:45 the biggest lessons from this year
Wanna work with me? Check out my creative agency www.creatorlymedia.com
Follow us on Instagram for social media strategy tips daily! ➡️ / creatorlymedia
// FOLLOW ME ON INSTAGRAM
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// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!
🎧 where I get music for my videos: www.katiesteckly.com/artlist and share.epidemicsound.com/6x4f73
💻 how I edit my videos: www.katiesteckly.com/adobe
// GEAR
Vlog Camera: geni.us/dFXAVn
Big Camera: geni.us/ktsonyzve10
Lens: geni.us/Gw6rjif
Microphone: geni.us/00oT8aQ
Tripod: geni.us/kvmFbH
See all my gear here: katiesteckly.com/faves
// ABOUT ME
Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a KZbinr, I also run a small digital creative agency that produces content for all kinds of creators! We edit podcasts, produce KZbin channels, develop online branding and Instagram strategies and more! If you want our help or just want to learn more, check out www.creatorlymedia.com
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[@eerinoneil]

Love the transparency around income streams for creators! It really is helpful for small creators looking to grow (or anyone in general!) Thanks so much for sharing 😊

[@E.M.Luminations]

This is perfection! Thank you so much for the transparency with your multiple income streams. I had no idea that the income as a content creator wasn't a steady flow of finances from week to week. So this was very helpful. I have 2 questions: 1. Do you have a strategy for finding affiliates in my particular niche, plus a process on which ones you choose to recommend to your audience? And, 2. can you please make a video on newsletters. I have no idea what to include in a newsletter. Is it like a blog and how is it different to what you are putting out on your social media platforms? Thank you for all you in the community.

[@jessiestenerson]

Ohhhh I’ve been trying to come up with some way to start an email list because you and others all say to start one asap. Your “big brain move” is it!!! A catalog of my fave power tools/supplies with Amazon affiliate links (diy channel)… instead of just having links in vid description. Thank you!!!!!

[@3AMCareerCoach]

Thank you, Katie! I admit I watch other content creators for their ideas and tips, but when I need clarity, someone to fill in my knowledge gaps, I return to your channel. Thank you for your transparency.

[@katemorrison5444]

I really appreciate your income transparency. My financial manager has helped me to develop a plan that is designed to fit my needs and maximise my finances. With her support and guidance, I have been able to make smart and prudent choices when it comes to my money. Thank you Mrs. Maya Payson.

[@CharlotteGreen47]

It seems Maya Payson must be a highly skilled professional, given the amount of positive feedback she receives. Interestingly, she also manages the investments of one of my colleagues. I'm impressed that you are aware of her as well.

[@katemorrison5444]

Yes charlotte she's very good, straightforward and one of the best so far. People who don't know her or those that haven't invested with her. would say otherwise but the honest truth is that she has helped more people than i can count and that has to stand for something.

[@ThaliahBailey]

I am extremely grateful to Maya for being a true blessing in my life. Her kindness and support will always be remembered and cherished by me.

[@leonardolewis4119]

Attending her seminars was a privilege; it kickstarted my investment journey. She's so honest.

[@EllieClark-nw9mp]

I heard about this lady on Larry Jones channel, please how can i get in touch ?

[@kmar7586]

Your transparency is so refreshing and appreciated. You are relatable, believable and you make it all seem achievable. Thank you!

[@ChantelleArts]

I've always appreciated your transparency with finances ☺

[@activityenthusiasts]

As always, such a helpful video! It sparked some thoughts for me on what directions we can go for income streams VS assuming we just need to get to the brand deal stage. Love the transparency - thank you!

[@MadeleineTayloranne]

I love income transparency, thank you so much for sharing!!

[@selinaaylin7224]

I‘m really interested in what you end up “taking home”. Like after expenses and taxes, it’s really hard to get a clear picture with just the income streams.

[@myrandom603]

Exactly - if I grossed $300k but after expenses only took home $60k that's a lot different than "making $300k"

[@mirell5785]

It's all digital, so what do you think her overhead must be lol. No office rent, no employees, no warehouse, no product stock. She deducts her macbook, phone, web hosting, and not much else.

[@myrandom603]

​@@mirell5785 Excellent point, Mirell While everyone's side hustle will vary, you're absolutely right - her costs probably are minimal. I immediately thought of my own person situation where gross vs net vary wildly. Excellent and super informative video nonetheless!

[@selinaaylin7224]

@@mirell5785 okay cool that still does not give one an actual figure to work with… so no need to be sarcastic.

[@MedicalAssistingwithMsK]

@@mirell5785 She mentioned that she has employees that she pays $30-$50 an hour.

[@hfortenberry]

Thank you for sharing this! I’d love to know how you structure your business. Do you have separate bank accounts and LLCs for each of your income streams?

[@lizduerholt4033]

Katie, you're courage to be transparent is an inspiration. Thank you for holding space and being an example of a new consciousness around money.

[@D.Fay_Coe]

I love your content because you are believable and you make everything seem achievable. Helps me maintain motivation.

[@lauren.tamayo]

I really appreciate your income transparency!! As someone who's just getting started on KZbin with a goal of getting monetized and in the future working with brands, this was super helpful to get an insight into your different income streams and see how much you're making - super inspiring!! ✨

[@StylishandGrateful]

Congrats Katie! 🎉 Thank you for all the great info always 😊🌻

[@HaileyRank]

Super helpful and straightforward. Thank you

[@CreatingwithKaya]

Absolutely LOVE these transparency videos. Major congratulations, love following your journey!

[@katie]

thanks Kaya!!

[@NurseMichaelTravels]

A half million year!? Congratulations!!!! That’s incredible, here’s to doubling it in 2024 🎉

[@kima.8315]

Katie, This is great information, you always provide quality, informative knowledge. Thank you for sharing it & Congratulations! You deserve it.💪🏾😊🙏🏽

[@fractonic]

Katie, love your conversational approach to content creation, definitely a differential approach to other content creator pages.

[@Tommy_Pickles]

Much needed! Thank you so much Katie! Keeping it real always!

[@naturecrafty]

Love this! Wondering what your net was though? I think that's super important info for the creator who is looking at following in your footsteps.

[@empresseve333]

Very informative... Thank you 🙏🏿

[@blessedhomeschool]

Love your channel. Thanks for this transparency and all of your tips!

[@softdruid3712]

Katie, at 14:21, your video glitches for me, losing 6 seconds. I tried it in an iPad and an iPhone.

[@WellWithHels]

Same for me!

[@laurenrs]

Thank you for being so transparent about your income streams! It's definitely something to aspire to one day. 😊

[@TanyaAlizaTV]

Great video, and love the transparency! Thanks for keeping it real.

[@ArtandAlgorithms]

Great content! Straightforward and not full,of hype! Instant subscriber.

[@ProPetPhotog]

Oh thanks so much Katie! You give us hope!

[@makaylaharrington6632]

Hey Katie! Love this video!! I am definitely looking into starting a YT channel or an Instagram. I would love to know or a video on how you deal with taxes like filing a 1099 and/or anything under anything with taxes. Bc if I want to become a content creator, the one thing that is holding me back is taxes/IRS... They are very scary!!

[@zag7257]

Thank you for sharing! Could you do a video about the difference in you revenue and profit?

[@hfortenberry]

Revenue/income is the money you bring in from sales of your products and services. Profit is what you keep after paying all your expenses (e.g. payroll or contract workers fees, subscriptions - website, Canva, software, etc. - rent, utilities, taxes, insurance, etc.).

[@jenniferhill1750]

Thank you Katie. I have subscribed.

[@m.alicegreen]

THIS is what I've been looking for. I have been fully self employed for the last 12 years, and developing income streams is something I've been doing since 2000. Developing MORE income streams is what I want to work on this year, and then teach others to do the same. Can't wait to hear what you have to say about it!

[@AmirShahzeidi]

Congrats!! Love the membership 🎉

[@mariotjokro]

Thanks for the transparency! Much appreciated 😊

[@TheCocoDawn]

Well, you really got me hooked. I think you're incredible thank you for sharing and I'm ready to get started and do what you do I am retired I'm 65 and lots of Assessments in My Condo building in Florida and really need to go back to work and I didn't go to college on self-starter so I'd love to follow your lead

[@Tari338]

Good on you Katie ! That’s awesome. You’re super helpful with your videos

[@PILATESFORTHEPEOPLE]

You gave us so much value this year, it's no surprise it was reflected in your revenue. Congrats! And thank you, so much good info in this vid.

[@simple_naildesigns]

Always enjoy learning from you! Congratulations on your continued success.

[@topseekrit]

Congrats on your growth! Just out of curiosity, I’d like to see how you plan to hit your 500K/month views goal. I’d also like to see the breakdown of your team and what projects/products they work on.

[@mymidlifemessiness]

Thank you so mich for ALL of your videos. I am feeling more confident in getting started - with your help. I appreciate you.

[@ahnaliesemaria]

love love love how much information is in your videos!! each one is like solid gold

[@tutushale]

Love how you explained where the revenue comes from. I am new to you tube and at the moment just trying to gain subscribers. TFS

[@CassiyJohnson]

Thank you for sharing this breakdown, it's super interesting to hear

[@JavaWalkerWorld]

You go girl🎉 You work very hard. And you deserve it.

[@Simply_Teresa]

Thank you so much for your sincere openness and encouraging information ❤

[@atomicredhead]

You're amazing. Thanks for the transparency. I need to do something more this year.

[@mannya_realtor]

Wow - I've been watching your channel for a couple years and the fact you're seeing so much success is inspiring! Congratulations! and thank you so much for sharing!

[@BriLamberson]

You’re amazing for sharing this. Thank you!!

[@DWill2022]

great video! Do you have a video on how you created your media company and how we can as well?

[@Widlomaa]

You’re AMAZING sharing all this!!! Makes me SO excited for all of your other content!! 🔥 And yes: can’t wait for a detailed breakdown of your costs!

[@TifaHeart]

Really lovely video! Thanks so much for the transparency behind it! I am watching your videos to get information and ideas and all I want to create for myself is an income of 3k a month and my life would be on another level. Yet you made this much... Mind blowing really! Keep it up! I love your content. Also. It is 3k doable per month? Lol I guess so.

[@sarahlwalden]

Congrats Katie, that's awesome!! 🖤🖤

[@Jasmine-cn4wc]

Your awesome Katie!! always sharing tips and information, rarely seen on other channels alike

[@christinahebert1541]

Thank you for being so refreshingly honest, and for making videos that are beautifully simple.

[@caleb.lacson]

I am curious to learn more about how you went about making your gear guide "magazine", did you use any specific websites or programs? Thanks for your transparency and authenticity!

[@uvsarah]

I’d love to hear about how you run Creatorly Media if you would explain how you operate it as a business model? Thank you. Love your videos and your getting started with the tech list and really helped me

[@DarkBlueNutrition]

Love your videos Katie! I seriously learn so much even as a creator who’s been uploading to KZbin for a while. 🎉

[@katie]

awe thank you! i appreciate that 🫶🏻

[@PlanningonPurpose]

I love your content. You are direct & transparent. Gives me hope as I start this journey. Thank you.

[@GwenAussem]

AWESOME!! Your transparency and success is inspiring ✨🤩✨🤩

[@katie]

Thank you so much!!

[@SimplyInspiredbySheena]

💙 how do you go about your taxes? Do you print off your income report from Google Adsense and just hand that over to your accountant, plus business expense receipts?

[@emmacolseynicholls1]

Super interesting and inspiring. I need to up my game big time on content this year. I'll look forward to learning more about your membership when it comes out.

[@FutureTechPilot]

Thanks a lot for sharing all of this. The clarity it provides is invaluable and I'm sure a lot of people are going to appreciate this. Thanks again!

[@MySunshineCandless]

Amazing video, thank you for sharing definitely i lot to learn from it

[@paulinha.araujooo]

You are the best! Thank you for always share fantastic information.

[@essayem-creative]

Love all this info. Definitely a lot to think about as a new(er) creator!

[@musespirit]

I'm so glad I found you. The first time I saw one of your videos. II thought you were great. I thought, this is somebody to listen to. That's because you come across as responsible and mature, but relaxed. 😊 And I really like that. I have questions, how many hours a day or a week do you work? And how many days a week?

[@MollyKeyser]

Loved this video! Congrats on higher digital product sales too! 👏🎉

[@katie]

thanks Molly! your advice was super helpful for me!

[@MollyKeyser]

@@katieoh glad to hear it! It's very helpful and inspiring seeing your numbers, thanks for being so transparent

[@kevgoes]

Been following for a while now. I really appreciate the insight on revenue and when comes from.

[@NamesWithSteph]

Amazing! This is so fun to watch, congrats girl!!

[@FineNaturalHairROCKS]

As a content creator, this is very helpful. Thank you so much for your transparency.

[@SamCambetis]

Great video! So helpful, thank you! 😊

[@design2build]

So helpful, as always! Do you have a link to sign up for your email list?

[@thepragmatist]

Congratulations on doing so well! I wish you continued success. This is a very helpful video. Thank you.

[@KellyRolls231]

I will be forever grateful to you, you changed my entire life and I will continue to preach on your behalf for the whole world to hear you saved me from huge financial debt with just a small investment, thank you Veronica Hoy.

[@Davidson0007]

I'm surprised that you just mentioned Veronica Hoy here. I met her at a conference in 2018 and we have been working together ever since.

[@Wang-ep8yk]

The very first time we tried, we invested $1400 and after a week, we received $5230. That really helped us a lot to pay up our bills.

[@ChristopherChris-wh2kl]

Hoy's expertise in customizing investment portfolios based on changing market conditions and personal risk profiles is exceptional. It's not a one-size-fits-all approach, which is crucial in crypto investing.

[@MatildaRomano-ds1mn]

You trade with Veronica Hoy too? Wow that woman has been a blessing to me and my family.

[@FrederickBarbieri8j57e7]

I'm new at this, please how can I reach her?

[@susanvelez6534]

PLEASE READ: Darling thank you for your transparency. I’m 62 and want to start my KZbin channel instead of retiring. I have a partner that is negative about this. He says it’s just a bunch of people selling. I’m an out going exciting person. I think your incredible and I want your opinion on what program I should start with all I have is my iPhone I have and iPad and a dying iMac lol. I want to do this and am very excited ❤ plus I have to show the partner what I want to do will is going to be a success

[@hfortenberry]

I too am planning to do this in retirement which is in 4 years and I’ve been spending the last 2 years preparing and learning. I wish you all the luck in the world but your partner’s opinion won’t stop you if you’re serious. If you aren’t using google and KZbin to go research these answers for yourself, then you’re not going to make it Darling. You have to be able and willing to put in the work yourself.

[@susanvelez6534]

@@hfortenberry oh I already have my outside office- out of the home and have done several you tube videos years ago. I had to stop to take care of my mom so I sold my camera. I have taken courses and am more than ready to go. Now that I just rented this office outside of the house I’m not worried about what my partner thinks. I’m in my own space now, in my little world. I will be starting with my iPhone I have my lights / my phone tripod came in yesterday. Thank you for your comment and good luck to you 👍🏼

[@hfortenberry]

@@susanvelez6534 That’s awesome! Good luck to you as well! 👍🏼

[@soitsmelaura]

Congrats on all the success. Happy 2024! 🎉

[@Styledmicasa]

You are seriously the best! I’ve been following you for years and always get so much value from your videos. I’m trying to lean in stronger to brand deals this year than last year. I’ve noticed many brands cutting their creator/influencer budgets though. Have you seen this or have any tips about it?

[@frandomsss]

I’ve watched HUNDREDS of these kind of videos - offering help to new content creators! Your channel is hands down the best thank you ❤ when is the membership coming?😊

[@Lord_frosted]

So badass! Thanks for being so transparent 💖

[@jessejamesayers23]

This video is freaking amazing- and inspiring. I have a different channel that is similar to yours and you talking about your business numbers inspiring me to work a little smarter so that I could also possibly see similar successes.

[@kimberlyquintanilla5493]

Great video! I'm definitely going to use this info to expand things this year. Really wanting to grow my channel this year and concentrate on securing brand deals. Thanks for being so open about your finances. It really puts things into a positive perspective for me.

[@InvestInFrench]

Thank you for the numbers! Love transparency !! :D

[@BrianTheBeardedNerd]

I love the transparency and the financial aspect of this video. Keep doing what you do and I wish you the best!🎉

[@hummingbirdforestgardens]

your videos are genius. Thank you.

[@thecancerrevolution3134]

How I edit my video is not linked. Can you please update? I’m a fan!

[@jayemiller7410]

What constitutes a 'brand deal' per your model? Thanks.

[@UsernameKate]

Girl you are SMASHING IT. Massive respect!!!!

[@questswithtrevandlex]

Dang!! Keep up the good work! Hope to get to that point someday as well!

[@jessicadejesus8718]

I love your videos ! They are so so helpful. Can you share about how many hours a week you work ?

[@SweetVeganLiving]

Thank you so much for the transparency, this is so helpful. I've known what I want to be doing for so long but kept feeling discouraged trying to navigate the how.

[@Lawrence_writer]

I still have no idea what you sell.

[@GromGeekz]

Thanks for sharing, very informative and inspiring!!! 😮😮😮😮

[@jupitersplans]

love the transparency! would love to see a video on how you are planning on increasing your views!

[@karachidester4786]

I love the transparency! So helpful in helping me decide if this is something I want to try to pursue!

[@BellexKings95]

I really appreciate this transparency!!

[@ErikaLancasterArt]

Hi, Katie! Great video. Thanks so much. Question: I was under the impression that Amazon Affiliate links cannot be added to pdfs and are more so for blog posts, KZbin videos, etc., where everything is public? Is this true?

[@katie]

there's no reason why you can't add them to pdfs - as long as you include a disclosure :) as with anywhere you post your links you need to disclose that they are affiliate links but otherwise, there's no reason you can't put them in a pdf

[@iamcelinenavarro]

Congratulations on all your achievements, you deserve all these and so proud of you. Thank you for the inspiration and I’m counting the days til I can join your membership! Any idea when you are launching it?

[@katie]

thank you!! hoping for March 🙏🏻

[@LadyTanyaNY]

Yes, I can't wait for the membership to be available!!

[@DiskJockeyFernyyy]

You’re killing the game !! Congratulations 🎉

[@user-eu1bo7fi7e]

Hi Katie!! how do you avoid overheating? I'm trying start a KZbin channel this year so I have been making videos to get comfortable with it: however, my camera is over heating. I am using the Sony ZV-E10 and I have the plug adapter to replace the battery and still overheating. Please advise. thank you

[@Mark-ql5ni]

I don't know if this is the solution but you might try not recording on the memory card and instead using a video capture card like Elegato CamLink or Rode Streamer X. These devices send the video stream to your computer to record through something like OBS or Streamyard. Hope it helps!

[@user-eu1bo7fi7e]

@@Mark-ql5ni Oh thank you 🙏 I will look into those suggestions! Again, thank you 🙏

[@Mark-ql5ni]

@@user-eu1bo7fi7e There are prob cheaper options, those are the ones I've looked at because they have 4k but if you just need 1080, could prob find some cheaper ones