How to Design a Logo - From Start to Finish

[@4TheCreatives]

Hello! Comment below your biggest takeaway from this video 👇

[@rosaline5159]

I like this video. its steps for creating a logo, for me I take every notice you put it

[@4TheCreatives]

Thanks 😊

[@SavageKya]

Everything I love how you show the research process as well 🙏🏽😁

[@4TheCreatives]

Thanks!

[@gurleensingh5779]

I think color insperation from the images.

[@amitdas2267]

Absolutely stunning. You put into action what i had been visualising in my mind for the last couple of days. The greatest takeway from this video is learning how to stick to the process and accomplish the task.

[@4TheCreatives]

Thanks very much for that!

[@MrEHowell]

I love how you take elements from the logo and tie them into the pattern and logotype. It's subtle but fits in so well! Thank you for sharing your knowledge and I'm looking forward to your next video!

[@4TheCreatives]

Thanks very much for noticing these points. Yes I like to integrate them in that way 🙌

[@AnsonAlexander]

Thanks for showing this! Now if only I could draw...

[@4TheCreatives]

For this type of logo drawing is helpful but not always. You can just start practicing drawing by looking at an object and keeping your hand on the paper and drawing what you see. It’s all about observation and tons of practice.

[@AnsonAlexander]

@@4TheCreatives Hmm, that makes sense. I do have an artist friend who always pulls his notepad out to draw different things. I'll join him next time, thanks and great job again - your content is awesome!

[@4TheCreatives]

Great! And thanks so much

[@chimnecheremobiadazie9053]

The feel for me was how you incorporated the values into stunning visuals for the little lovely brand.

[@4TheCreatives]

Thanks so much

[@damienabbott9805]

Hi Lauren - My biggest takeaway is the way you have created an amazing (and appropriate) design by following a process as well as the designs and typography you used in producing such an excellent video. Look forward to part 2. `Cheers.

[@4TheCreatives]

Thanks so much for that Damien 🙌

[@yellowsmurf27]

Awesome video! I like how your thought process flowed for this project.

[@4TheCreatives]

Glad you enjoyed it! Thanks!

[@shenespiritu9085]

This is super helpful. Easy to understand and detailed. Since I'm a complete newbie, I don't know that mockups and a mood board are necessary in designing a logo. Thanks a lot! Excited to watch more videos from you:)

[@4TheCreatives]

So glad it was helpful! Just keep practicing and you will get there :)

[@chandikarumesh1976]

Hey, thank a lot for the video and got lots of inspiration. this was the first video that watched in this channel and thanks again for the valuable information. 💕

[@Umamaheswari-f4c]

The video itself a biggest takeaway for me .... A big thanks...

[@yashumaurya9292]

learnt new here moodboard to understand more to create a logo, Thank you so much

[@4TheCreatives]

Great

[@RevelynMaeOnrejas]

Great video! Could you please make tutorials for the pen tool? I just bought my Wacom. Thanks a lot!

[@4TheCreatives]

Have you seen this one? kzbin.info/www/bejne/eH2vd3pmrK-Xe8ksi=Sfdwx95BCWfsE8vf

[@garymason2474]

That was such a great video, my biggest take away was the research, loved how you put it all together, looking forward to the next one..

[@4TheCreatives]

Thanks! Yes that research is soooo key

[@dawnchopp5854]

Do you have a tutorial of how to design sheets from start finish. ( pattern design to packaging?)

[@4TheCreatives]

I dont! But that’s a good idea

[@MuhammadHasan.786]

wow! very very very Awsome i love this entire style from scratch that you done this help me alot thank you so much for this video.🥰

[@4TheCreatives]

I'm so glad you enjoyed it!

[@Colorbowl80]

From India it's been a pleasure to see you video to enhance our knowledge..thankyou Mam...iwill follow your entire playlist...to follow your route path... 👍

[@lostpov6922]

Seeing the general process play out like this was great! I don't believe I have a desire to do this professionally but for my own ideas and creations I think I benefitted from this, Thanks for another great video!

[@4TheCreatives]

Well I’m glad that it could help!

[@brianruiz424]

It’s very helpful, but it will take a while for me to practice. Thank you for the tutorial, it should be worth it later on.

[@4TheCreatives]

Yes don’t be hard on yourself now. First learn the basics of design okay?

[@brianruiz424]

@@4TheCreatives Thank you for your advice, it's going to be very helpful so much.

[@sarahgroth5326]

This was so insightful!! Seeing your creative process has definitely inspired mine moving forward. Thank you for sharing and I love your videos! ❤

[@4TheCreatives]

I’m so glad to hear this! Thanks for letting me know ❤️

[@Nuzhela]

Wow! That's stunning😍Thanks for sharing

[@4TheCreatives]

Thanks! And you are welcome :)

[@kingkingglassco1591]

❤️❤️❤️❤️🔥🔥 Awesome Mrs. Gonzalez

[@ibrahimmahamed2585]

I really appreciate you for the way u teaching us thanks a lot

[@khanhlynguyen3197]

This was very helpful in the detailed aspect of research. Thank you.

[@alinanaeem6003]

Wow...definitely want more of these videos. Really like how organic your design style is ☺️

[@4TheCreatives]

Thanks for that! And great I will do more 😊

[@loomonda18]

Love watching process work, thank yoU!

[@nataviabooker961]

Thank you so much for this video, it is really enlightening and I love seeing this process. I'm fairly new to graphic design and plan to explore and learn more in freelance graphic design. I look forward to the next video.

[@4TheCreatives]

Awesome I’m excited for your design journey

[@VirginiaOThomas]

Where do you make your mood board? In illustrator?

[@4TheCreatives]

I make mine in Adobe InDesign, but I am sure you could do it in Illustrator too. I just prefer InDesign.

[@seria.frostbyte]

very nice and comprehensive

[@marcd1981]

This was very informative, thank you for the video. My biggest takeaway was the importance of understanding the client and their needs / wants. Drilling down to the core concept of what they are looking for will get you that much closer to a design they will love. I have a question on the program to use for logo design. For this video, you state to import into Adobe Illustrator, and in another of your videos, you mention Illustrator as well for logo design. However, you answered two questions in the comments below for this video that you use and prefer InDesign. I have not used either of these programs and would be learning one, or both, from scratch. Is there one that is that much better between the two?

[@4TheCreatives]

Great takeaway! The industry standard program to create logos is Adobe Illustrator. My favorite program is Adobe InDesign, but the primary use of that one is for layout design: flyers, posters, books, brochures, packaging, etc. But it can also be used for logos, though is not as diverse as Illustrator for that. Do you want to be a logo designer only or do graphic design layout as well?

[@marcd1981]

@@4TheCreatives Thank you, Lauren. At this time, I am looking towards logo designing, as that seems to be a good place to start learning to use the Adobe program(s). From there, I can expand as necessary for a clients needs.

[@4TheCreatives]

Then Illustrator would be the best for logo.

[@srdesignhub3901]

This is the video which I was looking for years!!!! Thank you so much for this amazing video!! Keep going..

[@4TheCreatives]

Thanks 😊

[@rosaline5159]

as always thank you, my teacher

[@4TheCreatives]

My pleasure

[@pato-graphics2523]

Nicess...Thank you very much Mrs Lauren..I would like to know on how you downloaded that specific font because I have really liked it..Thank you😍

[@4TheCreatives]

For sure! I bought it on Creative Market: creativemarket.com/AngelinaGus/5453371-Magical-time-Font-duo

[@amelhadjeri9354]

Please, Which program you used for the design?

[@4TheCreatives]

Adobe Illustrator

[@TheLcamacho123]

You did an amazing job! Last night at the age of 51 I had this thought of wanting to learn Graphic design. This video had me second guessing. I don't think I have an eye for it. I wouldn't know where to start. Do you have any suggestions?

[@4TheCreatives]

Thank you! And this type of design is advanced so don’t ever feel that if you can’t do this you can’t do anything. The very first step is understanding what is design. What are the fundamentals of graphic design and how can you apply them to a basic layout. I got this question all the time so I created a course too to help designers walk through the basics step by step. Let me know if you want to learn more about it. But just know I have trained 60 year olds and above so 51 is not too old!

[@Jillyanne46]

If you purchase fonts for a specific project do you charge that to the customer and include it as part of the final invoice? Or is that a cost that you would absorb?

[@4TheCreatives]

I absorb this and work it into my prices. I used to charge way to low and wanted to charge the clients for fonts and stock imagery but they didn’t appreciate that and I realized I needed to just have it as the overall cost.

[@danieldavidking3292]

Soooooooooooo insightful..thanks a lot

[@4TheCreatives]

You are so welcome

[@ashleytaylor3082]

11:02 First, I want to say thank you 11:02as I am a beginner creative and am in transition with finding my niche and then executing my creativity streak through the art of design. The videos are a blessing in disguise and because of your genuine, knowledgable, and humble personality. (I am able to understand starting bits and pieces to graphic design on a lamen basis (if this makes sense). I have two questions, how long should the graphic design process take and what approach should a creative take when communicating with client? I am forever your student and will be under your mastery( I am planning to purchase tutorial course and then to certification courses.)Thank you ❤

[@4TheCreatives]

Thank you so much for all of your kind words @Ashley Taylor! The process of a logo for example would take 3-4 weeks. Each type of design has different lengths. I’d love to have you in my course! 😊

[@kyloaliov]

Thanks a lot ❤❤❤ Very good and useful information ❤❤

[@4TheCreatives]

Glad you liked it

[@fisshermangaming7420]

Hi Lauren. Great video again. I have a question. Thanks for sharing your knowledge. How many logo option usually you presented to client to choose?

[@4TheCreatives]

Great question! I realize I didn’t show that here but I usually will do 3 sets of logos with 3 sets of mock-ups in the presentation.

[@yashumaurya9292]

@@4TheCreatives 🙂🙂

[@Ellenator]

I’m wondering, in what part of the process do you involve the customer? It’s seems logical to send them the moodboard for approval first right ?

[@4TheCreatives]

Yes! The mood board is a great check in point to ensure the overall look is aligned with their vision. I have also done a variation of that where I have the first round of logo designs with mock-ups along with the mood board so they can envision what the mood board translates into for the logo. But the best way to do it is a check in at mood board stage.

[@chavezapriljades.3014]

You never failed to amaze me in every videos you make. So helpful❤️ thanks

[@4TheCreatives]

Thank you! ☺️

[@yvettedean92]

Very informative. Question, how did you go about downloading the font you chose? What was that process like? And how did you find it?

[@4TheCreatives]

I tried a bunch of them and that was the one that seemed to fit the style I was going for best.

[@4TheCreatives]

I found it through searching keywords related to the style I was going for which was baby and bohemian.

[@yvettedean92]

@@4TheCreatives ohhhh ok 👍🏼 I’m learning from the ground up so that’s very helpful thank you again 💝

[@4TheCreatives]

So glad to help! Take it one step at a time 😊

[@shehrymirza5615]

A veryyyyyyy helpful content

[@samrihansdak77]

Do you teach the drawing part too... In your graphic design course? Your reply would be helpful to decide to take the course. Thank you! Bcoz, everyone fast forward to the computer screen they don't really teach the sketch part... Kindly reply

[@4TheCreatives]

I have a big focus on sketching in my course to learn the fundamentals. I don't teach how to draw realistically, but more to get ideas to then translate into the computer.

[@adietz716]

Great video! What if you can’t draw? Any tips to start creating a logo without sketching involved? Would love to see a video like that :)

[@4TheCreatives]

Very interesting question! I always learned design starts with sketching so that’s how ive always done it. I don’t think you need to be great at drawing but just to get the ideas out of your mind before you get married to one in the computer.

[@omaramr2596]

Thank you sooooooooooo💖 Much I learned much things

[@4TheCreatives]

😊🙌

[@AMAThePoet]

You do a great job I'm just wondering if you could help me have the App you work on,please.

[@4TheCreatives]

I don’t provide apps

[@AMAThePoet]

@@4TheCreatives I know but just to help if you could. I would be thankful.

[@analyserperspective]

so sweet of u

[@Bro-qr9fz]

Awesome

[@the0legend86]

How to design logo of website about historical places content?

[@4TheCreatives]

Have you researched who the ideal client is? Follow the same process I laid out.

[@El-zamly2030]

That's awesome 👌.

[@4TheCreatives]

Thanks

[@feliceDodesign]

Amazing

[@kryslamenezes2960]

Hi Lauren, Thanks for putting up this video. It's been really helpful.😊 However I have found it quite difficult to learn graphic design. It's like I know stuff here and there and watched countless videos and bought courses but I struggle when it comes to designing. Do you know any kind of resource that could help me? I really like structured learning and I have not had that when it comes to graphic design.

[@4TheCreatives]

Thank you Krysla! Sorry you have been struggling. That’s not fun. What type of courses have you done on graphic design?

[@kryslamenezes2960]

@@4TheCreatives A lot of udemy courses on graphic design and few KZbin videos here and there as well.

[@4TheCreatives]

@@kryslamenezes2960 Well, I am not sure which Udemy ones you did, but I created a course so that designers could do a lot of practical application of each of the graphic design fundamentals that I felt was missing from Udemy courses. Let me know if you want me to send you the info on it.

[@kryslamenezes2960]

@@4TheCreatives Yes please Lauren! Thank you.

[@4TheCreatives]

Sure! This is my How to Graphic Design course: 4thecreatives.com/design/

[@nancybaez9259]

This is AWESOME!!! Thank you so much.

[@4TheCreatives]

I appreciate that 🙌

[@rejoice2330]

Thank you! I love this

[@4TheCreatives]

😄😍

[@eclypso8524]

Thank you so much

[@ginaabdulnoor8593]

Love this so much so helpful... but what if you aren't someone that can draw or sketch at all? Is graphic design not for me then? Also, you went through so much amazing work drawing up that bear... I can't imagine using all that time only for the customer to say that they don't like it. How do you go about that?

[@4TheCreatives]

Thanks for asking, good questions! I think that having a good ability to put your ideas on paper is important, you do not need to draw these type of logos, this is just the style of logos I love to do. You can do more geometric and for that you need to be good at simplifying shapes. I have a video coming out tomorrow with exercises to help with this actually. And regarding spending all that time and then the client not liking it, that is where having a really strong onboarding process is essential. You need to make sure you understand the client's concept for the brand and who they want to target so well and then do enough research so that you present this to the client so they see that this is the best possible solution for their brand.

[@KarolineTheGoodPagan]

Hello I’m new to your channel, I am new to graphic design and I am hoping to take courses on graphic design this year. I am an artist and my dream job or career is working as an artist selling my art, and do graphic designs making logos, stickers, or other things. Also, great video this will be a great guide to create my own logos.

[@4TheCreatives]

How wonderful that you are an artist and looking to get fully into graphic design! I’m sure you will do well if you already have an aesthetic taste 😊 Let me know if you are looking for recommendations and courses and direction.

[@KarolineTheGoodPagan]

@@4TheCreatives Do you know any courses for graphic design for beginners?

[@4TheCreatives]

@@KarolineTheGoodPagan Yes actually I created one for beginner designers that have seen hundreds go through it. You can check it out here if you're interested: 4thecreatives.com/design/

[@prophetessmarie9742]

6:13 wait what software are you doing this on?

[@4TheCreatives]

Adobe InDesign

[@prophetessmarie9742]

@@4TheCreatives awesome! I seriously need to get in your course

[@4TheCreatives]

❤️💖

[@solo-gdz6466]

Awesome video, keep it up.

[@4TheCreatives]

Thank you 😊

[@agape_studios]

very helpful

[@fashiondoll8755]

This video is so informative thank u so much for sharing these helpful tips. I want to ask you that the logo which you have made is really for a brand that already exist? Or you just made it to show us how to make a perfect logo. And also how can we find that a brand needs new logo or how can we offer them our designs and make their interest. Plz answer my questions it will be so helpful to me. By the way your skills are super cool and the logo you made is just so cute💜

[@4TheCreatives]

Thanks a lot! This logo was made up for the purpose of this video. I have a whole series on how to get clients and offering services that I recommend you watch further, but in short, it comes down to finding a type of business that is either starting or has a logo that is not professional, then talking to them to hear what difficulties they may have in marketing their business and then relate how branding can help them connect with their target audience better. Here is a playlist on the subject of getting clients: kzbin.info/aero/PLdHyNrkiFQPrdUXudgCcQ3FCOb4nHzMjW

[@fashiondoll8755]

@@4TheCreatives oh my goodness. Thank you so much for giving reply. I will definitely watch your play list. Also i am so excited to explore some thing new. Be happy keep shining😊

[@ahk621]

What are the main software you should know while doing graphic designing course🤔

[@4TheCreatives]

I have always used Adobe InDesign and Adobe Photoshop.

[@Rajkumar-pj2pw]

thank you very very helpful

[@shehrymirza5615]

I catch Mood board 👍🏻

[@nihalshaikh5530]

Thank you 👍

[@goodsamaritan5190]

Do your clients always give you the target audience for their company? If not, is that market research that you would have to do and charge them for it?

[@4TheCreatives]

Ideally they give you some concept of this. It would be very odd if they had no idea about their target audience. But I usually do go more in-depth to understand them from a standpoint of what would attract them.

[@lisafennema1794]

love the video 🤩 do you also send the mood board to your customers? and how much do you ask your customers for a project like this ?

[@4TheCreatives]

Thanks and yes I send them the mood board to ensure they are on board with the style. Did a full brand identity which includes the guide I’m going to present next week, I charge $2500. I usually also provide 3 logo samples.

[@cynthiachikwasha9426]

Is it possible to design a logo with a phone if you don't have a laptop???

[@4TheCreatives]

I wouldn’t ever be able to without my computer and Wacom.

[@ahmedelhadary1899]

An amazing video as always, I really learn alot from you and your passion to the industry❤️👏🏻 I have one question, is it my job as a brand identity designer to do the brand strategy displayed at the first of the video or should I receive it from the client?

[@4TheCreatives]

Thanks so much Ahmed! A brand identity designer is separate from a brand strategist. Some designers also become strategists but most get the info from the client in an initial brief. Here’s a video that gets into the differences between strategy and brand identity: kzbin.info/www/bejne/eYbYd5Vmd5ZopdU

[@amandakrausz]

Hey really loved this video! I had a question about the research portion if you don't mind? I wanted to know if you would give those questions to the client to complete or are you answering them after talking to the client? Thanks so much, love your work!

[@4TheCreatives]

Thanks for your nice comment! I like to give these questions for the client to fill out as it gives them time to think about them BUT sometimes the clients don’t give enough data and it can be a great idea to ask them on a call after they hire you.

[@amandakrausz]

@@4TheCreatives That's awesome thank you, i do currently give my clients a similar sort of form but agree it's probably good to follow this up with a call where we go through each question to get more indepth answers. Thank you, love your channel and how helpful you are to the creative community! It's really awesome!

[@4TheCreatives]

Yes, the call is so helpful and you can usually extract more information that way that can help you do a better job on your project with less rejects. And thank you so much! I love helping creatives :)

[@baturedesign]

Really Awesome and Always educative! 🔥🔥

[@4TheCreatives]

Thanks 😊

[@aartiparmar3207]

i need your help

[@emamodeigugu3932]

great

[@jadeosorio1505]

Hi! will it possible for you to share the layout? in AI file? Since I decided to take this new passion, I followed and watched your videos. im a newbie and wanted to learn more thanks !

[@4TheCreatives]

Hello Jade! Great on your new passion. Which layout? The mood board?

[@somunachinita2812]

Hi ma'am, I'm a girl of 19 years old, please I want to learn more from, I'm learning it already but i don't understand, please ma'am help me out

[@4TheCreatives]

Have you taken any programs or courses in design?

[@somunachinita2812]

@@4TheCreatives yes

[@somunachinita2812]

@@4TheCreatives I'm having a programing on the graphic design

[@judybraden1553]

WOW!

[@susheelindulkar]

If I am not wrong, you are more of a dog lover. Thanks for the informative video.

[@4TheCreatives]

Lol yes

[@Khan.umaimaa]

you are so coolllll

[@4TheCreatives]

😊❤️

[@Ellenator]

At what point do you check to make sure the logo doesn’t exist yet ?

[@4TheCreatives]

This is something you would do after the design is approved by searching in Google images with an image of the logo. This is really a legal task moreso than a designers job. If you are creating a bespoke logo design and have dug into competitors and ensure it is created from scratch, then it is up to the companies legal department to ensure it is not too similar to anything else from a trademark standpoint.

[@Ellenator]

@@4TheCreatives really? so if I am a selfemployed designer and I create a logo for a customer that's by accident very similar to the logo of some other company, I will not be accountable?

[@4TheCreatives]

What would happen if a client comes back after trying to trademark and the logo was found to be too similar to another would be to make simple modifications based on the recommendations from the lawyer they are using.

[@4TheCreatives]

Here’s an excerpt from a good podcast episode about this subject: “But assuming nothing goes wrong with the registration process, about 6 to 6.5 months from start to finish. Once you submit the application, there’s a series of internal checks at the trademark office that they go through. They verify things. If there’s art that is part of it-a logo design or something like that-they go through a check.”

[@4TheCreatives]

This is the link to that for reference: creative-boost.com/trademarking-logo-designs/

[@Waseemkhan53612]

love you

[@shaanbaghi6670]

seriously I don't understand that what you got from mood board for this logo brand; I have been studying mood board but don't grip at all for design process. thanks

[@4TheCreatives]

I have another video dedicated to mood boards that may help: kzbin.info/www/bejne/n5_KpHyerKh2ntU

[@doraymon7067]

[@agbekehunton3625]

What you drew on is called what pls? Am a black man (Africa).. pls help me thanks

[@4TheCreatives]

Adobe Illustrator

[@cartoonmark75]

👍👍👍

[@AMAThePoet]

Hope you're giving me an answer.

[@were1932]

Bear looks angry

[@4TheCreatives]

Lol ok

[@aartiparmar3207]

can you speak Hindi

[@4TheCreatives]

I'm sorry I don't.