How to get people to give a sh*t | Jessica Kriegel | TEDxStGeorgeStudio

Do you wish you could get the people in your life to actually care about the thing you want them to care about? Whether its getting your daughter to walk the dog or getting your team to take ownership at work, this TEDx talk will give you the key to getting people to give a sh*t. As a data scientist, Jessica leads groundbreaking research, strategy, and innovation to reshape the DNA of the Fortune 500. Her mission is to unleash the power of culture to inspire people and businesses to reach their full potential.
#leadership #culture #influence #management #behavior, #Communication, #Business, #Empowerment, #Relationships
With a Doctoral degree in Educational Leadership and Management and an MBA in International Business, Jessica is one of the few females in her space uncovering the uncharted territories of culture and leadership to drive results. In 2021, Jessica sold her groundbreaking model “The Culture Equation” to Culture Partners, a workplace consulting firm, and became their Chief Scientist of Workplace Culture. As a keynote speaker Jessica leads with data-driven results that amplify revenue and results. With a passion for modernizing the world of work and a fluency in three languages, Jessica is an advocate for progress, innovation, and data-fueled transformation. Jessicakriegel.com and culturepartners.com This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

[@taradjokic867]

I agree it's about changing beliefs and the only way to do that IMO is through experiences. People need to see the impact of what they're doing in order to really get it.

[@suehawke]

Creating meaningful experiences at work? Now that's something I can get behind! This speaker made a great case for it.

[@leah-buttons]

Yeah I guess if it's a meaningless job meaningful experiences within it is the next best thing

[@paigelpatterson]

It's nice to see traditional notions of workplace motivation being challenged in a meaningful way!

[@suebakernottly]

this is great, but I feel like it may not be relevant for all situations. does anybody else have any thoughts on motivation in the workplace?

[@lucasyjester]

Yes! Right here lol I think just treating people well and letting them know they matter and are valued within a workplace is a great way of getting them to in turn care about the work they're doing.

[@suebakernottly]

@@lucasyjester True very true

[@urm8698]

Recognition, storytelling and feedback, the keys to getting people to care. Love it!!

[@Flipflopflipflop]

yeah I'm not buying it though

[@lucasyjester]

what I thought she said storytelling was the main thing and there were three types of stories?

[@vardajesty]

This is useful advice for anywhere, not just the workplace

[@nataschaweiss]

I think so too! Hoping to apply it to my personal life

[@sahavasilev8787]

Love the emphasis on driving results through intentional experiences.

[@blockchainbobisbroke]

Getting people to care through experiences instead of orders is such a valuable takeaway from this talk. Like it makes so much sense that that's obviously going to impact people more

[@Elusive-Khan]

I agree the action trap is something many leaders fall into. Telling people what to do without changing their beliefs doesn't work long-term

[@ToxicHasteEverywhere]

I just keep thinking about how much more engaged and fulfilled I would be in my own job if my leaders used this approach. I'm a pretty self-motivated person, but even I need those ongoing experiences to keep me bought in..

[@dylanparker4404]

She hits the nail on the head with the: recognition, stories, and feedback part of things. That's what really makes people feel like they matter.

[@nataschaweiss]

definitely, it makes so much sense

[@lucasyjester]

yes, I think the feedback is really important. How will people know where they stand unless you let them know?

[@caro.7487]

All of this advice makes a lot of sense. Can't expect people to care if they don't even know why

[@nataschaweiss]

Yessss that's a great point

[@dahliaegil]

I loved her point about how small changes can lead to big results. It's so easy to get overwhelmed and think you have to change everything at once. But just starting with one thing can make such a difference

[@leah-buttons]

that was actually a great point

[@lucasyjester]

yeah I agree with that part as well

[@emmastandish]

her point about how most people start out caring at a new job but get demotivated within a year is such a valuable point. I've definitely experienced that before. It's so important for leaders to keep people engaged and bought in.

[@leah-buttons]

hard to do that when it's mundane tasks and doesn't actually contribute anything important to your sense of self

[@Flipflopflipflop]

@@leah-buttons 💯💯💯💯

[@orlaithhill]

I think this just speaks to how we have the power to shape our own realities... there's something about creating new experiences with the intention of changing beliefs that ties into that really nicely.

[@cameoserdert6719]

Kept nodding my head when she was talking about how people start out so motivated but lose steam over time. I've totally been there before and it sucks. It's like a lightbulb went off in my head - of course people need ongoing experiences to keep them bought in!

[@nataschaweiss]

yup I thought this too, the impact of the experience wears off after a while

[@High-Pink]

Yup, same. What do you do when those ongoing experiences just aren't there though?

[@JennBurtonArroyo]

As an HR professional and a mom, Jessica's delivery and storytelling is powerful in both my personal and professional life. By getting people to care about why they are doing something, you are laying the foundation for their experience and beliefs, which will then impact their actions. This is an incredibly effective tool for all human beings to utilize, whether at work or home (or both!).

[@cedrickdroui]

This seems straightforward enough, thanks!

[@justinberdand]

The concept of avoiding the "action trap" by fostering a culture that drives genuine care in the workplace is awesome and I agree it's about creating meaningful experiences, not just ticking boxes!

[@orlageary5104]

for sure, I've experienced what she means by the action trap and it is not helpful

[@NOKS--yk4zx]

interesting how she didn't use any fancy slides or graphics. just straight talk. kinda refreshing tbh.

[@EverDragMedia]

Yup you can't expect people to care just because you do or it's part of the job etc, and motivating people to still do a certain task even if there is no grand meaning for it is an absolute skillset.

[@susans6606]

Thank you❤️ I'm a teacher and this video is the answer I was looking for to get some parents to care. It's only 6 minutes but it gave me more than I expected.

[@Chethakmp3]

Wow it's nice that you are a teacher

[@TheBestUnicornHunter]

I feel like the emergency department story was a perfect example of the point she's trying to make, but not all tasks have that much importance behind them! Obviously this is an industry specific thing but in some cases you can't get a person to understand and care about a task until they're also doing the tasks that the initial thing impacts

[@funkykong9001]

So people will start caring when someone dies as a result of their actions. Got it.

[@tuckerbugeater]

You should ask yourself what it means to actually care it doesn't mean being a crybaby or being a fascist

[@iamarchiestewart]

I just kept thinking about how different the world would be if everyone watched this talk and actually implemented this stuff. Like, imagine if every leader focused on creating experiences that made people care? What a world that would be

[@High-Pink]

I get where you're coming from but it's incredibly idealistic of you. You can't get people in the same community to care about the same things let alone the whole world

[@skyec8562]

I wonder how many people are watching this talk right now and having their minds blown like I am. I hope it's a lot. I hope this message spreads like wildfire and we see a ripple effect of more motivated, engaged people out there.

[@mutaval.9171]

Storytelling is such a powerful tool for behavior change - spot on!

[@valarchavez]

Empowering talk! It's all about getting people to care.

[@matveykoshelev]

This is great advice for a workplace but maybe a little hard to bring into your personal life. Sometimes we don't even know why something is important to is, it just *is* but if we can't explain why people around us won't ever understand

[@bettamargot]

Not to get too cheesy, but I feel like this talk kinda restored my faith in humanity a little bit.. like if more people understood and applied this stuff, the world would be a better place.

[@michealrighini]

So... I mean has it restored your faith or just given you hope?

[@maehaslet]

This talk was so great! It really made me think about how important it is to get people invested in what they're doing.

[@the-real-fedora_the_explorer]

Really makes you think about how you’re motivating your team. Like are you explaining the point of all of it or are you just telling them what to do?

[@IAmASeaMonkey]

lol I think that's pretty easy to tell the difference between

[@audreyjacobs1]

Wow, I’m using this instantly! This is a powerful talk, and will go viral

[@alisonolsen837]

Dr. Kriegel gives us information we actually want, need AND can use!!! Thank you!!

[@be-present-now]

not what i expected but in a good way. thought it was gonna be some rah-rah motivational bs, but she really broke it down scientifically. appreciate how she tied everything back to data and research. rare to see that in talks about "soft" skills

[@callmedennisreallyIamdennis]

I've seen firsthand how demotivating the 'action trap' can be. It's frustrating when leaders focus solely on tasks without addressing deeper issues. Like it really creates the opportunity for those doing the tasks to decide they know better in terms of what's a priority and what needs to happen.

[@kraf-tee-bu-ger6078]

I'd be super interested to see how these principles can be applied to different industries and institutions. I think you'd get some pretty great results from certain places if this was more widely practiced.

[@diggerreese]

The talk was insightful, but I wish there were more actionable steps on how to implement these ideas in my organization lol maybe I'm just being lazy but my industry is kind of niche and finding ways of doing this I think is going to be a little trickier

[@shannonhensley]

I've never thought about how hard it must be as a manager to get people to actually care about what they're doing, not just go through the motions because it's their job...

[@justinberdand]

It is so difficult lol sometimes feels like I'm talking to the walls

[@GGoAwayy]

Its called adding fiber to your diet.

[@SimplyRomy11]

😂😂😂

[@drjessicakriegel]

That's hysterical

[@BlekSheep_1]

...and then, adding more toilet paper to your list 😁

[@alchemygyde]

😂😂😂

[@SDW3-6-9]

Constipation requires fibre otherwise.. maybe despite the best will in the world, no one can give the sh1t❤

[@JosephTerry-o1x]

47% to 92% Experiences shape the beliefs which drive our actions and deliver the results we want! This is how to capture the hearts and minds of your teams and your people.

[@TEDxCincinnati]

Love this and thanks for sharing how to get people to care❤

[@robbgomez-il5yi]

Great stuff! Incredible how many organizations get caught in the action trap and can't figure out why they're not getting the results they desire...CULTURE is the multiplier.

[@KiaMiaProductions]

I always say that. Why matters. Understanding matters. I'm a parent. Morale matters. Acknowledgement.

[@laurenstynes]

The example of the emergency department really drives home the importance of storytelling. Sometimes numbers just don't tell the whole story.

[@ByteMayhem]

Yes I think they very rarely do tbh

[@bulldogggg]

She makes a lot of fantastic points but I can't help wonder how scalable this is for bigger organizations?

[@ThePoetopia]

Uum personally I think great workplace culture is where people are actually aligned with what the company does, treat their co-workers with respect and take pride in how well they're doing the job.

[@IAmASeaMonkey]

yeah and in order to gain all of that people need to care

[@Trilogtheking]

I guess it's optimistic to hope someone will care about something just because you do

[@LeeBuchness]

Amazing message Jessica- power in the simplicity of creating desired experiences!

[@StephenRaymondWright822]

Very meaningful, Tanks!

[@alicestanser]

anyone else feel personally attacked when she talked about the action trap? that's literally me with my roommates. "did you do the dishes? take out the bins?" lol maybe I need to try telling them stories about why clean kitchens matter instead lol

[@markheichorn]

This is awesome! Such good advice and I'm excited to try it out

[@lukebaumbach870]

Interesting perspective. Rethinking all my beliefs now.

[@valeriehlavigne]

Wow, that speaker had some amazing tips for making work a better place for everyone. I'm definitely going to try some of them out

[@drjessicakriegel]

What a fun experience! I hope you enjoy :)

[@antonioespinoza4075]

Gracias Belleza 👏👏❤️❤️

[@Chethakmp3]

Wow your profile picture is beautiful

[@Dr.Aayushi]

Loved the talk! Powerful insights. Thank you! ❤

[@JoeVoll-wg2zg]

​@@Chethakmp3I just saw her on Scripps News Main&Wall talking about the dock worker's strike, and she's extremely Hot!!!

[@sueellenrogers4342]

This is excellent - great information and helpful!!

[@chrisaliolsen362]

This is awesome.

[@planetary-rendez-vous]

Insanely short talk for an insanely good piece of universal information. I'm very bad at storytelling and changing beliefs. Action trap | v Beliefs : creation of new experience Recognition, Storytelling, Feedback.

[@stephaniemichelle3721]

Concise and powerful talk!

[@robertjnoble]

I figured out when I was very young that caring about everything isn't good for my mental health.

[@SeashellShimmer]

Yeah I mean caring about _everything_ probably isn't great...

[@sylviecannon]

I'm not convinced that recognition and storytelling can really change someone's beliefs. Seems a bit idealistic to me, especially in a workplace where people have been in for decades and are super set in their way.

[@ByteMayhem]

Lol kinda sounds like you're talking about someone specific...

[@tarasuppleton]

I'm new here watching TED talks, so that's pretty much what the title says. I am emotionally stunted, and as of late I've been lashing out at others out of frustration, especially at work. I want to stop this so bad and better myself. I want to learn how to keep my emotions under control. I don't want to be an angry crybaby for the rest of my life. My coworker told me that I need to stop giving a s-h-i-t and things will be bearable. Though, that's all the advice they gave me. I actually find it to be embarrassingly more difficult than I anticipated. So I need more advice. I really don't want to go back drinking. What are your ways of not tocare?

[@gobigorgohome1161]

Start with Marcus Aurelius's Mediations. "The first rule is to keep an untroubled spirit. The second is to look things in the face and know them for what they are." "You have power over your mind -- not outside events. Realize this, and you will find strength."

[@tarasuppleton]

@@gobigorgohome1161 Sorry but - Those are both misattributed quotes and are not found in Meditations. The former is at least based off of 12.5, but the latter is apparently made up, and both misquotes seem to come from popular online quote aggregators.

[@ByteMayhem]

@@tarasuppleton Daaaamn way to hit him with it Tara!

[@ByteMayhem]

@@gobigorgohome1161 lol you picked the wrong one

[@flodavis]

This talk really made me think about how I motivate my kids. Time to change some tactics!

[@michealrighini]

good luck with that 😂😂

[@littlecherub9817]

I loved how she talks about creating experiences that make a difference, not just getting things done. It makes so much sense!

[@evie-c]

Definitely, I thought this as well! So simple but I would have never put it together

[@leah-buttons]

💯💯💯💯

[@Flipflopflipflop]

it gave me a lot to think about that's for sure. like what kind of experiences I've created for people that they just want to use me and then leave

[@lucasyjester]

it makes sense but I think there are other ways you can get people to care

[@anurabandara8245]

ආයුබෝවන් ❤❤❤❤ nice speech madam ❤❤❤❤🇱🇰🇱🇰🇱🇰🇱🇰🇱🇰🙏

[@iammatrixmike]

wow - 50k frontline workers in that study? That's some serious research backing this up. makes me feel like this isn't just another fluffy management theory. curious to see how it plays out in different industries

[@iamluckybob]

kinda curious how this applies in different cultures. seems very western-focused. like, would this work the same way in more hierarchical societies? or places where direct feedback isn't the norm? still, interesting framework to think about

[@baileyteranirt9528]

I know for a fact this wouldn't work for some of the tasks I have to get my staff to do lol but I guess it's worth a shot.

[@norapharper]

I wish my boss would watch this. We're always drowning in KPIs and action items, but nobody ever talks about why we're doing what we're doing

[@brianlee4]

Great stuff. Really insightful, thanks!

[@LyndaeTaylor]

I find "DO THIS OR YOU'RE FIRED" to be a great motivator

[@gazioktay441]

The action trap concept is so real! It's frustrating when people do things just because they're told to, not because they care, like you can tell the difference in terms of effort they put in

[@KathrynMoore890]

Read John Woodon's book on Leadership. Reading it now and it answers every question.

[@DonnaeCook]

What sort of industry are you a manager in? A manager of highly paid software developers is much different than a manager of McDonalds

[@olgasladekova]

Does this actually work though? Even outside a workplace?

[@SureshDevnani]

Jessica Kriegel's TEDx talk delivers an insightful perspective on motivating others to care about what matters. With her expertise as a data scientist driving innovation in Fortune 500 companies, she provides valuable strategies to inspire individuals and teams to take ownership and reach their full potential.

[@jonmack5832]

This boils down to people needing to be seen and validating their reality and purpose. Also that yes their actions do affect the outcome in their surroundings. So yes you matter. This would work beautifully with people who have ADD. Thank you for sharing your thoughts and experiences about this topic I know it will help me get others motivated!!

[@lizzaleleflame9967]

Overall, a thought-provoking talk, that challenges traditional approaches to workplace culture. Well done Jessica

[@charlieonno]

Love the clarity she brings to influencing team behavior. Simple and effective, you love to see it!

[@evie-c]

Absolutely 🙌🏼🙌🏼

[@sidharper]

The results pyramid concept is really intriguing. It's a great way to visualize the process of getting people to care.

[@sahavasilev8787]

I knew you would get this...

[@MariaeLevine]

People respond to incentives. Ffind which incentives motivate each person. For some it's money, visibility, cooperation, or just doing good work. For the employees that have a problem, try different incentives, if the current ones you're giving aren't working. Change their role, their project, or their team.

[@yassacrown]

I'm skeptical about the results pyramid... It seems a bit oversimplified to me.

[@rusticsettings]

I'm not a manager or anything, but I still found this super valuable. I feel like I can use this framework in so many areas of my life.

[@KathyShortt]

Be clear! Stick to your own explanation, deadlines and promises. Tell your employee exactly what he has to do, why he has to do it (see 1) and when he has to have it finished. If a punishment is okay (depending on the work) and you announced measures, stick to those.

[@michealrighini]

It's interesting how experiences shape our beliefs. Never thought about it that way before.

[@JimmySanchez-pk5nv]

The example of next of kin forms used seems like a specific moment where the work that’s being done is actually really important, but what about situations where the work isn’t morally motivating or even important? Like, obviously medical procedures and practices should be followed, and so it makes sense to reinforce that, but is doing the same thing with less compelling work even effective? Not all jobs or tasks that you want people to do are morally justifiable, and at that point is there any way to create new beliefs for a person that isn’t simply lying about the importance of the task or giving manipulative recognition?

[@horacefriester]

This is great for very specific workplaces but definitely not applicable for everyone. Nice talk though and certainly helpful for those who CAN use it.

[@lucyholmesisme]

Maybe I should just send this to my boss lmao

[@ularesser]

This definitely has me rethinking my leadership style. I'm hoping I inspire just as much as I ask 😅

[@georgel2393]

Some people just don't care about anything though, no matter how much time you spend explaining things

[@teddybearlemaire]

that emergency room example was intense. going from 47% to 92% completion rate just by telling two stories? that's wild. really shows the power of connecting tasks to real human impact.

[@alanwoopchuck]

ok but can we talk about how she didn't actually swear in a talk with "sh*t" in the title? got me to click and then actually taught me something useful. well played, TEDx, well played

[@KForKun]

Okay this might be an unpopular comment but I’m not sure I buy all of this… it feels a bit like wishful thinking. I mean yeah storytelling is powerful, but can it really solve deep-rooted workplace issues?

[@stanhopeishere]

This talk really opened my eyes to the importance of workplace culture beyond just perks like ping pong tables. Great insights!

[@urm8698]

What do you do that you get ping pong tables at work??

[@maehaslet]

@@urm8698 yeah wtf I want a ping pong table at work lol

[@iamthefootyfan]

I was kind of hoping for some neuro-science behind belief change... I don't know I just love hearing about how it works on a cognitive level.

[@MaryWaguespack]

Inspire them to want to be better and do better. Hold yourself to a higher standard than that of your employees. When someone does quality work, pay them what they're worth or your competitors will.

[@slavkomisura8506]

any advice for diabetess by statins

[@sadfacesforall]

lol what

[@careytmoore]

The result pyramid thing is definitely a fresh take! Makes me rethink how I approach leadership

[@TheyCallMeYellowGello]

It's so true, forget boring carrots and sticks! This talk had some great ideas for motivating people in a whole new way.

[@BrainDrainBabe]

ok, I'll admit I clicked for the clickbaity title, but this was actually pretty solid. the way she explained how to get people to care without being all preachy was refreshing.