WATCH NEXT: CREATE CAMPAIGNS THIS WAY kzbin.info/www/bejne/fJqsYpiVet-YmJo
@imasood4 жыл бұрын
I am not sure I follow the difference in the two methods-in audience insights also, you input jon loomer and that comes up as an interest while the whole idea of the second method is if yur competitor does not come up as an interest? what am i missing here? I get the additioanl inights in method two but I dont know how that works if my competitor is not coming up as an interest. confused!
@mostafafouad20203 жыл бұрын
the same comment here
@natureflow32853 жыл бұрын
doesn't make any sense he did Jon Loomer twice!!! GEESH
@arn_sunnu3 жыл бұрын
@Ben Heath . will u please reply for this
@edvinasliuima45223 жыл бұрын
I wanted to ask the same...
@arn_sunnu3 жыл бұрын
@@edvinasliuima4522 can we collaborate each other?
@BenHeath4 жыл бұрын
Thanks for watching guys! Let me know what you think in the comments :)
@ucsdggc4 жыл бұрын
Hey Ben, thanks for your video. Your second method is not working as the "smaller business" doesn't appear neither under the interest field... Any suggestion?
@preparethebull4 жыл бұрын
This doesn't make sense.. You cant search for Jon loomer in the ads manager if he wasn't an eligible search interest in the first place. so for example, If I want to target people who like a certain skydiving page and its not an interest then I still cant type it into the ads manager . So how would I then target people who have liked a page that doesnt come up as an interest
@marathimotivationalguru23573 жыл бұрын
Thanks, Ben Heath for sharing these important strategies.
@shhhkoihaii3 жыл бұрын
I think this option is no longer available, when i clicked on Audience insights it shows results of my active page. Can u confirm Ben ?
@melissamelini70263 жыл бұрын
What do you suggest now that Facebook Analytics is going away?
@BenHeath3 жыл бұрын
You can also work out WHO your competitors are targeting with Facebook Ads. Check out this video next for the details: kzbin.info/www/bejne/qKW9fIh4epWYfJY
@mariokolak96542 жыл бұрын
Hi, setup 1 add on facebook, I have put 25e budget for 7 days, after first day i spent 1.5e,reached 5k people and facebook added 4e fee for reaching so many people. What is confusing i got 4 emails for that 1 add, one email in space of few hours, does that mean i will be charged 25e four times now?
@somaye18423 жыл бұрын
I can't find audience insights anywhere. Can you help? The layout of Business Manager seems to have completely changed
@Vj454593 жыл бұрын
The 2nd method is merely an extension of the first method. If there's no page or info in detailed targeting then you can't find the same info in audience insight.
@natureflow32853 жыл бұрын
How do we find info in the 2nd method if FB doesn't have the person/business in the interest section. I thought that is why you gave us a 2nd method
@KikiCorallie3 жыл бұрын
im so annoyed because its been a year and FB changed the audience setting completely, i am not sure where i can search for the competitors and get the insights
@ivon_reborn3 жыл бұрын
I knew about the first tip... but the second one was mind blowing. Thanks for sharing that! I found a ton of my friends and clients in other pages I had not heard of before. Thanks for this!
@BenHeath3 жыл бұрын
Glad it was helpful!
@meta4282 Жыл бұрын
I read all my competitor comment sections and contact the people directly who express interest in their products. I do this daily and refresh constantly to be able to isolate their client for myself. that way, they pay for my marketing in a way and its a cool free way for me to get extra customers. I also make sure my prices are lower.
@mamunchb3 жыл бұрын
Your tutorial is very easy to understand. I have a question why cannot i create account on Business Manger?
@CromaCampusOfficial3 жыл бұрын
Thanks for explaining in detail. How to target our competitor's audience.
@BenHeath3 жыл бұрын
You are very welcome :)
@MrSponkie3 жыл бұрын
Hi Ben, why did you use Jon Loomer in both examples? Wasn't the second options point to try when the number 1 is not available?
@canaykoseoglu4766 Жыл бұрын
Hello there! Really bang-on video, thanks! I can compare the traffic of my competitors' websites, Google and Facebook ads and much more with the WASK competitor analysis tool. I am always one step ahead of my competitors by creating the right advertising strategy!
@BenHeath Жыл бұрын
Nice! :)
@carodrig0010 Жыл бұрын
Audience Insights is no longer available as the video shows in minute 5:20... Is there now a way to see who my compepitors follers, follow ?
@lychhivpha2 жыл бұрын
thank so much for your massage, it's very important for me
@zainabjagotahmed58183 жыл бұрын
Great video! Has helped me with additional page targeting options, but I can't seem to find the in depth details you can see on your interface in option 2. I can only see gender and age, locations and pages liked. This is in the Audience Insights section. If you could let me know how to find this level of detail in the new interface that would be great! Also, a competitor didn't show up in the interests section despite having tens of thousands of followers on their page. Is there a setting you can select for pages so they can't be seen through targeting? TIA
@issa51942 жыл бұрын
same here!
@__vijay__kumar2 жыл бұрын
5:26 This user interface is not showing up in today's FB Audience Insights. How can I find this now?
@mariahelenacalderonolmedo94365 ай бұрын
Hi Ben!!! Thank you so much for all your videos, they are massively helpful! I was wondering if you could make an updated video of this please? That would be wonderful, thanks again ♥ Love from Ecuador
@BenHeath5 ай бұрын
You are very welcome and I already have :) You should be able to find that video on my channel.
@MAfnanYousuf2 жыл бұрын
Hey Liked your video but coudlnt follow it fully because the interface you are using has many options but mine doesnt have any things like location,page likes and all that. Please upload a new video with the updated interface of Ads manager
@EricSanchez2 жыл бұрын
Watching this in 2022 and I can't find that audience insights page at around 5:00.. Can you please help?
@OskarChoi3 жыл бұрын
amazingly practical, will follow you, thanks very much!
@BenHeath3 жыл бұрын
Glad it was helpful!
@biljanapetrovic39013 жыл бұрын
Omg finally someone clear something anout targeting! Thank you
@BenHeath3 жыл бұрын
Glad it was helpful!
@erickendall25064 жыл бұрын
Great info Ben, thanks. Another way is to buy pop traffic targeting Google keyword search terms and use this as a custom audience. Desktop only, one in three users will be logged in to FB.
@BenHeath4 жыл бұрын
Thanks Eric - interesting, I hadn't heard that before.
@ryanle9393 жыл бұрын
But if a page doesn't come up as an interest in detailed targeting how would it come up as an interest in audience insights? Don't both areas give you access to the same set of targetable pages?
@BenHeath3 жыл бұрын
Nope - unfortunately they do not.
@ryanle9393 жыл бұрын
@@BenHeath So what's the alternative? Given that what's shown in the video wont work
@buddhadesign40722 жыл бұрын
Great advices Ben ✔️
@BenHeath2 жыл бұрын
Appreciate it :)
@DaneloPerformances3 жыл бұрын
Excuse me but there is something that I don't understand. If Jon Loomer would not already appear in the interests, how would I end up finding out that Mari Smith is a related interest?
@suzannemcnicholas592 жыл бұрын
How would you do the 2nd option on the new version of Facebook? My audience insights doesn't provide me with anything other than my current insights, I cant find this targeted route to create an ad?
@ositaeze52373 жыл бұрын
Thanks Ben. Great value and awesome video. What facebook Ad strategy would you recommend for a serviced Accommodation or Holiday Let kind of business? Thanks in advance.
@noeluganajr22862 жыл бұрын
Hi can you do it again now in 2021 December... Or if you have an updated video please notice ne thanks
@arooshnamomin31593 жыл бұрын
Audience insight is discontinued. Do you have any alternate?
@BenHeath3 жыл бұрын
I'll have more info on this in videos soon :)
@anuragt89522 жыл бұрын
its not working now in 2022 can you share a fresh video plz i am unable to select competitor
@SACARMAN103 жыл бұрын
Hi Ben, great information 👍 quick question.... is doing fb ads by Boosting a post the same as going to Ads manager and creating an Ad from there in your opinion, Any info would be appreciated Barry.
@BenHeath3 жыл бұрын
Not really although there is some overlap. You would most likely see better results using Ads Manager - you have much more functionality there. Hope that helps :)
@syedhuzaifaahmed38272 жыл бұрын
Not getting this interface. In interest section you are getting options of connections and pages. I dont have these options. I want to search specific official page to target.
@nikery13 жыл бұрын
Thanks for your video. The second option didn't work for me and I believe it doesn't work as you describe it? I wish it did! If the competitor doesn't come up as an option to select as targeted audience in ads manager it doesn't either come up as an interest in audience insights and therefore I can't see the likes and all of that. You use Loomer so you had no problem there but if you chose a smaller business that doesn't come up in Facebook ads manager that business won't come up in the insight section either :S
@ginabozok91963 жыл бұрын
OMG, this is brilliant! Thanks for this video, Ben!
@BenHeath3 жыл бұрын
Glad you enjoyed it!
@syedinsanbinhossain91474 жыл бұрын
Thank you so much man! Love from Bangladesh
@BenHeath4 жыл бұрын
Glad it helped
@shashankpandey52262 жыл бұрын
Hey @benheath i can't able to see my competitors pages on interest section as you said in this video
@Nasa_MTA Жыл бұрын
hey ben any updates on 2022 /oct for this video
@exposu2 жыл бұрын
Hey Ben, love your content!!! Just one thing, when creating a custom audience comprised of my competitors customers is there no way of creating an audience comprised of the followers of my competitor's Instagram page. It seems strange that when facebook finds all its users that have an interest in my competitor's business it just looks for all those users on facebook that have liked my competitor's business page. Why doesn't it include all those instagram users that have followed my competitor's instagram page. Really odd that facebook doesn't include those people. It seems there is a huge pool of people that facebook could be using that have been left out especially as instagram is becoming more popular then facebook and many people who have an interest in my competitor's business are probably on instagram and not facebook.
@RameezRamzan3 жыл бұрын
Can you tell how can I use this trick in new ad layout because I am searching this option but I can't find it
@ebelm.aquinoleadgogo72543 жыл бұрын
You can actually see some part of the target when your competitors ad appears on Facebook. When this happens, go to the 3 dots in the top right corner of the ad and click on “Why am I seeing this ad?”. There you’ll see a few insights of that ad target audience.
@Bricecenturion9743 жыл бұрын
The audience insight option is very nice :) I used a Google extension called " insight hero " and when you search on audience insight, it put in red the one you can't target and blue the ones you can :p
@mania79273 жыл бұрын
Hi, if the name doesnt show up at Interests in Audience section, how can you get the relevant info? you type jon loomer and then were able to get info about similar pages, but if jon loomer wasnot come up there, what would you do to get info from audiences? thanks
@muhannadrayyan78973 жыл бұрын
Great video
@BenHeath3 жыл бұрын
Thanks!
@shhhkoihaii3 жыл бұрын
I think this option is no longer available, when i clicked on Audience insights it shows results of my active page. Can u confirm Ben ?
@devlintube96102 жыл бұрын
Hi is it possible to target customers via location from a large competitor? Thanks :)
@gamingcambodia60064 жыл бұрын
Hello. Ben I'M From CAMBODIA Nice To Meet you.
@BenHeath4 жыл бұрын
Hello there!
@uzairarifawan2 жыл бұрын
Nice Video.
@adslogics3 жыл бұрын
This is great information for me once again thank you so much Mr.Ben I'm from Pakistan. I just subscribed to your channel.
@BenHeath3 жыл бұрын
Awesome :)
@_._Matt_._3 жыл бұрын
Hi Ben, Great Video and very informative. However, I have been told that FB no longer allows you to target followers of competitors' Pages - Is this true?
@andronacherazvan12253 жыл бұрын
Hi, my facebook audience insgiths doesnt look like yours. It has been some changes in it lately?
@marylavatooo2 жыл бұрын
same
@edrisshabbir82612 жыл бұрын
Is the second method still available in 2022?
@studio6233 жыл бұрын
Great insight, Ben. What do you think of targeting competitor audience and enabling "expand your detailed targeting". Will that act like "broad lookalikes of competitor" and a good source of cold traffic? Thanks Ben.
@BenHeath3 жыл бұрын
Yes it kind of will and you can absolutely do so.
@carlosw.pozoserrano72873 жыл бұрын
hi, great content. I have a question, suppose I use Facebook ads traffic, to generate visits to my page ok. The question is, how can I use the ad information to improve facebook inside?
@danihermoso34434 жыл бұрын
This video opened my eyes. I just want to know while using audience insights, when selecting relationship, education, should i choose only the variables in green colors with positive signs e.g +80%. Secondly, i want to draw traffic to my Spotify profile, i guess i should use the campaign objective "traffic"?
@BenHeath4 жыл бұрын
Glad to hear it. 1) Not necessarily but that can be a good place to start. 2) Yes with that approach you'll have to use Traffic
@srspirofl4 жыл бұрын
Thank you for the video! This is great. Unfortunately it didn’t work for me as none of my competitors come up. Are there other tools out there that might accomplish the same thing.?
@BenHeath4 жыл бұрын
Not that I know of I'm afraid. Try finding larger competitors in your space? Even if that means going beyond your specific niche.
@YCManager-3 жыл бұрын
You're so good. Finally i understand
@BenHeath3 жыл бұрын
Glad to hear it :)
@nathanng15903 жыл бұрын
Very helpful information!! Thank you!’
@BenHeath3 жыл бұрын
You are so welcome!
@cristinaledesma28573 жыл бұрын
So helpful and valuable content, thanks a lot Ben !!
@BenHeath3 жыл бұрын
My pleasure!
@johncallaghan73284 жыл бұрын
How have you got so few views on your videos...your content is so useful! Thanks for sharing
@BenHeath4 жыл бұрын
Glad it was helpful! My channel is growing all the time and it will get there, it just takes years to build a large audience in this space. But if you want to help speed that up I always appreciate a share and people spreading the word :)
@johncallaghan73284 жыл бұрын
@@BenHeath Will do fella, keep it up
@BenHeath4 жыл бұрын
@@johncallaghan7328 will do :)
@irfan875487543 жыл бұрын
Really what i needed thanks!
@BenHeath3 жыл бұрын
Glad to hear it!
@williamjason15833 жыл бұрын
I'm Jon Loomer, and I'm suing.😂
@sweetdadi50284 жыл бұрын
Thank you Ben, it's a really big help to us cleared video organized system.
@BenHeath4 жыл бұрын
You are very welcome - glad to hear it :)
@Carorca23 жыл бұрын
Hi Ben I couldn't find the option on audiences that says 'Anyone on Facebook' Can you please tell me where to find it ? thanks!
@DominiqueFlux4 жыл бұрын
Love your content so much I feel like I finally understand Facebook adds! Just one quick clarification, so should I be targeting my competitors or the similarities/page likes of my competitors? thanks -Fine and Flux Jewelry :)
@BenHeath4 жыл бұрын
Glad to hear it! You can certainly test those as targeting options and we often do. Just don't forget to also test other targeting options such as lookalike audiences based on previous customers.
@olivierdevigne29672 жыл бұрын
u are the best
@marim14443 жыл бұрын
This is great information! Thank you!
@BenHeath3 жыл бұрын
You are so welcome!
@rajaumair79662 жыл бұрын
Sir i tried putting the Competitors name in interests but it did not work?? is there any other method??
@MarMoro7773 жыл бұрын
This is GREAT. Thanks !!
@BenHeath3 жыл бұрын
You're welcome!
@LifeFullOfMagic3 жыл бұрын
Fb ads just became so interesting! I am very excited to try this! :) Thank you Ben!!
@BenHeath3 жыл бұрын
Have fun!
@meganDIOZA4 жыл бұрын
Great video Ben! Thank you for sharing
@BenHeath4 жыл бұрын
Thanks a lot Krizza, glad to hear it :)
@hpkevlogs67443 жыл бұрын
Really awesome ben heath 🔥🔥🔥🔥
@BenHeath3 жыл бұрын
Thanks a lot :)
@grahamscallan95013 жыл бұрын
Great video. Knew about both methods but never needed to use them. I tried the second method with a very large competitor that is known around the world and have 1.7 million followers and they don’t show up?
@BenHeath3 жыл бұрын
HI Graham thanks a lot :) That's unfortunate - sometimes larger pages don't for some reason. I don't know why I'm afraid.
@Daniel-xi5sq3 жыл бұрын
thank you. what would you recommend for items that you will buy as a gift for other (e.g. you buy a gift for new parents) how would you target this because everybody could be the person who buy that gift for the parents.
@BenHeath3 жыл бұрын
In that case I would try to focus on lookalike audiences if you have the custom audiences to create them. If not, you can still start by targeting with interests as you usually would.
@Flightcoach3 жыл бұрын
Great video, thanks! Is it possible that due to local or regional laws, me here in the netherlands is not allowed to target anything but pages with millions of followers (instead of a few thousand)? I entered pages of huge companies that have hunderds of thousands of followers, but i am not able to add them directly. Am i doing something wrong? If not, is there a way around it?
@ceciliakleinert43753 жыл бұрын
Hi Ben. It seems that the second strategy doesn't work in some countries like Brazil, as most competitors don't appear and when they do no data shows up unter "page likes". Can you please advise? thanks.
@BenHeath3 жыл бұрын
Not every business will be able to use this approach. My recommendation would be to find bigger competitors even if they aren't 100% in your industry.
@876nailz3 жыл бұрын
If I'm a nail tech what do I put as my interest
@denny71043 жыл бұрын
How about if the competitor only has an Instagram presence, and a significant one at that. This is my challenge.
@tenniswithric4 жыл бұрын
Thanks for making this video Ben, really helps a lot. Quick question, what type of campaign objectives do you think are the most relevant to use when it comes to targeting competitors customers? Am I right to say Conversion related objectives are pretty irrelevant in this case?
@BenHeath4 жыл бұрын
Thanks a lot - glad to hear it. I would most likely use a conversions campaign - that's what I would still be after at the end of the day. If you are working with a massive budget then you could go with brand awareness.
@cflaydonnel21014 жыл бұрын
Hello Ben, thanks for your video. How soon can i create a business account after opening a personal page?
@ewapluciennik94114 жыл бұрын
Great info! Thank you Ben!
@BenHeath4 жыл бұрын
Thanks a lot :)
@alariachi2 жыл бұрын
Hi Ben, Thanks for your great video. I have a question. Does this also apply for instagram. My audience is more on instagram than facebook. But can you target your competitors customers on instagram?
@digitalpinoyentrepreneur594 жыл бұрын
Awesome information!
@BenHeath4 жыл бұрын
Glad you think so!
@AG-ye6pv2 жыл бұрын
Great
@BenHeath2 жыл бұрын
Thanks a lot :)
@greggygatal4 жыл бұрын
Question Sir: If you send to your messenger subscribers a link to your video post, will they be included in VIDEO VIEWS if they just view the video inside messenger? like when you create a CUSTOM AUDIENCE for retargeting? Cos the video is shown inside messenger when you send the link.
@mabbystar224 жыл бұрын
Thank you Ben! So helpful! I am assuming you would still recommend Lookalike Audiences over this competitor targeting?
@BenHeath4 жыл бұрын
Hi Melissa, you are very welcome :) For most business, yes I would. But not everyone has previous customers, email lists, etc. to create lookalike audiences from. Also, you can always test both options and see which works best for you.
@sidvideos3 жыл бұрын
Was so excited to use this but somehow not working for me....even the biggest competitors are not showing up in either of the two methods ? Is there any other way to target competitions customers ? Thanks in advance
@BenHeath3 жыл бұрын
Not that I know of I'm afraid. Are there not others you can use is slightly tangential industries?
@sidvideos3 жыл бұрын
@@BenHeath thanks
@pippaspaddock14154 жыл бұрын
Hi Ben, I want to say Thank You for your great videos here. Can I ask if there is one (I suspect there is and I can't find it!) that shows how one gets to the analysis or results of the pixel data, please? Very happy with your method of explaining things - quick, precise and to the point. Mark.
@BenHeath4 жыл бұрын
Thanks a lot :) I don't have a video on that I'm afraid but Facebook have support docs on it.
@pippaspaddock14154 жыл бұрын
@@BenHeath Perhaps one you might consider. I find I learn a lot more and much quicker following your excellent tutorials.
@raghav80813 жыл бұрын
How can use this same strategy for smaller pages with approx 2k followers? for example 'K square' Facebook will any page named K square right?
@BenHeath3 жыл бұрын
You can't I'm afraid.
@abdullahsaleem53363 жыл бұрын
Hey Ben, i have been watching your videos and learning a lot. You post so helpful content. I have started my small e-commerce business so i am following your videos for fb ads. I try to use this strategy but page like who shows up in audience insight, doesn’t show up in targeting search. Any solution for that?
@BenHeath3 жыл бұрын
Thanks a lot. Not all the options will be available to target. You just have to keep going until you find the ones that are.
@arn_sunnu3 жыл бұрын
whats Your opinion to add Multiple detail targeting elements for an adset.?
@BenHeath3 жыл бұрын
I don't like using more than one at a time - otherwise you can't work out which elements deliver the very best results.
@arn_sunnu3 жыл бұрын
@@BenHeath Thanks for your reply sir.
@jamaleddine9334 жыл бұрын
So helpful thank you
@BenHeath4 жыл бұрын
Thanks a lot Jamal - great to hear.
@316swagga3 жыл бұрын
Is it ok to add more than one interest? For example, can you add Jon Loomer and someone else?
@BenHeath3 жыл бұрын
I wouldn't do so in one ad set - otherwise you generate blended results and it's more difficult to workout where your best results will come from.
@316swagga3 жыл бұрын
@@BenHeath thank you!
@rilynuyanwune77423 жыл бұрын
I'm really struggling with this as none of my competitors come up on either option. I selling content templates for beauty brands, do you have any suggestions?
@BenHeath3 жыл бұрын
Try thinking outside the box a bit - perhaps go larger than your niche. This method won't work for everyone though.
@dorosnezeritis4604 жыл бұрын
Hi Ben, i'm new to your channel, and this is the first video ever i have seen. And i think it's great man! Thank you so much for being so clear on so many things. I still do have a few questions. If i may: 1. If you target, with option number 1, for instance Jon loomer. Could you also target another one of your competitors. Or would you make that a different Ad- set? 2. At around 10:07, i see interest, additional interest and behaviour. I'll look after this video, but what is the main differerence between those 3 things? 3. And last one. For the second option you targetted Facebook For Business and Mari
@BenHeath4 жыл бұрын
That's awesome - glad to hear it. 1) I would make another ad set for a different interest targeting option 2) So an interest is something that someone is interested in and a behavior is something someone actually does. So you could be interested in small business or be a small business owner. 3) I think this question might have been cut off.
@dorosnezeritis4604 жыл бұрын
@@BenHeath Yes it was! Thank you for telling me. And first off all, thank you for your answers! What i meant was, do you set them both in your targetting, or do you make a different ad set? Just like the first question. Now, my best guess is to make a different adset.
@fuchsbauer20724 жыл бұрын
hey Ben, great video. Is this option only available in a few countries like US,UK ? As I can not find any German sites at all even though they got 80k+ followers?!
@BenHeath4 жыл бұрын
Thanks a lot. No you can do this in all location but you need to find larger pages than that for them to be targeting options.
@talhajaved76234 жыл бұрын
Someone please tell me when we start a new campaign in the same ad account. Does it utilizes data of previous campaign?
@BenHeath4 жыл бұрын
Yes it does :)
@indraysfw3 жыл бұрын
Thanks Ben! Anyway, how many we can input the interest for the best result?
@BenHeath3 жыл бұрын
I have a bunch of video on targeting on my channel :)
@chrisellis-ai4 жыл бұрын
Great video! What do you do if the competitor doesn't show up in interests?
@BenHeath4 жыл бұрын
Thanks Chris. In that case you may not be able to target their competitors unfortunately. This is not a technique that will work for every business. My recommendation would be to stick the largest competitors possible.