Let's Talk Nomos! The 2022 Nomos Tangente Neomatik.

[@VmanStudioz]

My Nomos Orion is the watch in my collection that inspired me to create the following quote: ‘As a watch enthusiast, you can pick the watch, but the watch ultimately will pick you.” The Orion attached itself to me in a way that left me trembling; I had to rethink everything.

[@BrittPearceWatches]

Ahhh I know this feeling!!! YUP! You keep wearing that Orion in good health! What a watch! :)

[@ahsanulrehan8779]

This watch is the embodiment of "Simple things can be gorgeous". It just is sooo.. Classy, but minimalist at the same time. This is what all those " minimalist affordable luxury watch" brands should strive to be.. If you know what I mean lol 🤣

[@BrittPearceWatches]

Ahhh I couldn't agree more! This is so perfectly said!

[@LeccareNewHandle]

So is Gringa.

[@DrFernandoHidalgo]

Total beauty and simplicity, and great value 👌🏻. Have a good and blessed Sunday Brittany 🙏🏻

[@BrittPearceWatches]

Right?! I couldn't agree more! Thank you so much! Hope you have a fabulous Sunday darling!

[@mikekallen5113]

Seems a tad expensive 4 me..looks like idea made a watch

[@GuyVanderAa]

Nomos, the unexpected powerful watch with great style. Loved them for years. Very nice review! 👍😎

[@BrittPearceWatches]

Right?! Such awesome watches aren’t they!

[@canadianwatchmonkey3992]

I’m just about to pickup a Tangente 35mm in midnight blue. I have the 38.5 mm club datum. Their leather straps are the best, and yes over time they become butter soft. Nice review!

[@davidbellamy1403]

About 2 yrs ago, I added a Nomos Tangente Gangreserve to my collection and it was and is my favorite piece. I value craftsmanship very much, and Nomos is the best at example of craftsmanship in its price range. That's not just my opinion, but the opinion of many far more experienced reviewers/collectors that I've watched. The polishing and finishing on both the case and the movement is comparable to watches costing 2 or 3 times as much such as Rolex. My next watch will be a Metro, as only one of these treasures is not enough in a watchbox full of nice watches.

[@fasteXChecker]

There is no "Nomos Tangente Gangresereve".

[@davidbellamy9055]

LOL. So you think I imagined it?

[@andreastiebel1471]

nice to see that there are fans like this. I've been with nomos for 18 years now. if you ever come to germany, please visit us. lg

[@wellosaurusrex3029]

I have a nomos tangente „expo 2000“. It was my first „real watch“. It was gifted to me and i wore it pretty much every day. Now that i have more watches, not quite so much. But that doesnt mean i love it any less. It is just so understated yet unique. One of my favourite pieces ever.

[@davey2363]

Nomos is a very socially smart brand. The aesthetic is all. The craftsmanship is first class. They are independent too. The prices will double when they are eventually (and they will be sadly) bought out. Buy one now.

[@Joebo31]

Love nomos, they are trend setters and I don’t understand why they don’t get more credit for being the first to release a light blue dial. They also were the first to do a coral red

[@BrittPearceWatches]

RIGHT?! They deserve far more credit than they receive!!!

[@davidprice9968]

Love me some Nomos, but If I had the cash, then a Metro or Lambda would be my choice over the Tangente. The black strap doesn't work for me with that colour dial, but pops! on the white face. Great to see some other brands getting some time on your channel, more of this please! :)

[@BrittPearceWatches]

Ahhh YES to the Lambda!! That would be my nomos of choice!!!

[@NickSkye]

When you said that it reminded you that it's almost your 30th birthday I was like dang grandma but then I realized it's almost my 30th birthday too and now I'm spiraling into a deep depression. Where did my life go. Jk 30 is the new 21. We got this! Love the video as usual! You are the best. Never stop being you.

[@BrittPearceWatches]

You’re almost 30?!? 💀👴🏻👴🏻 ooooook grandpa. Oh wait…… 🤔 😂I am having a weird thing about turning 30. It sounds too grown!

[@gezkovich]

This exactly what I love about you and your channel. You rave over your Daytona and your Cartier yet you love the the Nomos as well. Three very different watches with very different aesthetics. Not everyone can appreciate Rembrandt, a Gauguin and a Mondrian (no direct correlation between the artists and the watches.) For a similar aesthetic with smaller lug lengths there is always Junghans, though they do have a more vintage vibe.

[@snaan78]

I own Metro the reason for choosing me is its unique and distinctive design in addition to the short lug, which makes it hug your wrist, I highly recommend it

[@brett2396]

I love Nomos! Best dress watches under $5k. I love my Orion!

[@BrittPearceWatches]

Right?! I couldn’t agree more!!

[@AliasEveWatches]

It looks beautiful on you! :) The case back view is gorgeous...

[@BrittPearceWatches]

Ahhhh I love the Tetra!! It's so dang cool and underrated!

[@shubhamkesarwani521]

You just get cheered up while talking about nomos and cartier andd i really like that enthusiasm keep it up gringa

[@BrittPearceWatches]

Ahhhh BLESS! Thank you so much! ❤️❤️ watches just bring joy don’t they!

[@dannyg6592]

"The watch choice of a hip person who does their work inside of a cool coffee shop in Stockholm." You nailed it, Britt! And I say Tangente the same way you do - LOL.

[@BrittPearceWatches]

Well! It’s bevause great minds think alike! 😜 I’m 100% sure it’s wrong hahh but we just doing our best!

[@jackburtonstwin]

I love my Nomos Club Campus in Future Orange. Simple, clean, inverted California dial and summer on a strap. A similar option is also the Stowa Antea. Another lovely Bauhaus-inspired watch with excellent build quality and packing a top grade ETA 2824-A2 at a very attractive price point. Both are watches for those who are into watches.

[@kjeldpedersen666]

Don’t own a Nomos myself, but it’s in the can... The company has so much identity. In some ways they look a bit as one of the fashion watches at first sight - but that’s just until you take a closer look. That’s a different way of showing understated class😊

[@nolanreed7090]

I bet you would like the Minimatik. It has shorter lugs and a really nice case shape. The way the case flows into the curved crystal is very cool

[@BonDijon]

nomos does have divisive long lugs, and i'm on team loving it. idk why but i do. i think it makes the nomos watches look better aesthetically.

[@BrittPearceWatches]

Ahhhh no way! And you keep loving them! I mean, love them or hate them, they are distinctive!

[@mariomartin6437]

I think it’s the best value for those of us that want to add a German in-house movement to our collections. Rock on G

[@marcheezy.]

Have you tried the 33mm Tangente? Perhaps that would change how the lugs appear to you. I've had the 35mm alpha almost 5 years now and can't see myself parting with it. If I cop a 2nd Nomos I'm leaning towards the Metro.

[@olivierorban787]

Gringa, more you talk about Nomos, more I’m happy. My Nomos Club is so simple, so nice. If you look of a Glasshute watch, Lange is exeptional but very expensive , Glasshute Original is so nice, but Nomos is something more.

[@BrittPearceWatches]

Ahhh YES!!! If I was to add a nomos back to my life it would either be the Club or Tangente! But I definitely have a thing for the Club! 😱

[@anthonystevens8683]

I have the Neomatik Ludwig in 36 but with the slim bezel it doesn't look at all small on my 7" spindle wrist. Super thin and once the strap is worn in is really comfortable. Oddly my example hates my winder boxes and stops but is faultless running on the wrist. I like them. I'd certainly consider another model in the future to join my wish list.

[@stephengarratt8027]

This would be such a different choice for me, but, definitely on the radar.

[@canadianwatchmonkey3992]

I have the NOMOS Club date in 38.5mm with the hand wind Alpha movement and love it. Managed to pick one up used for just under $1000 usd

[@BrittPearceWatches]

Wooooah, now that is a freaking great price for a great watch!

[@mattg27]

I don’t know if Nomos is the kind of brand that you’ll be passing on to your grandchildren or buying once you have become the CEO of the fortune 500 company, but you will most likely have the most interesting and best looking watch in the room.

[@BrittPearceWatches]

My nephew LOVED MY NOMOS! And I always thought I’d pass mine along to him! But then I sold it like the SELFISH BIOIATCH I AM. 😜

[@mattg27]

@@BrittPearceWatches I forgot to add the most obvious characteristic of Nomos, that it is the kind of watch you would sell just to spite your poor adoring nephew.

[@Nomosglashuette_official]

Thanks for this wonderful review, really enjoyed watching it! And next time with a shorter strap-understood! 😉

[@konradk.2898]

Nomos watches are very original and beautiful 😉❤️

[@BrittPearceWatches]

Right?! I so agree!

[@TrumanBurbankFE]

If you want an entry level truly fully in-house watch, Nomos is it, or aspiring for an A.Lange & Söhne, try the Bauhaus style on your wrist and see if you like it. They are literally neighbors and have plenty of similarities. They even produce their own balance spring or purchase it locally, not sure which, but be sure to get the DUW movements. The Alpha is originally a Peseux 7000 aka an ETA based movement.

[@BrittPearceWatches]

Now this is a top tier comment!!!

[@4evalost948]

Happy almost birthday I would love to get a Nomos watche they are really sophisticated and a lot of fun love the gray dial happy Sunday here to Support the gods of old.

[@BrittPearceWatches]

Right?! I feel exactly the same! Just refined and fun all at the same time!! ❤️✨ the gods thabk you for your generous offering!

[@DigitalPRCourses]

German watch making is so on point and Lange aside, amazing value vs Swiss equivalents. I feel like making a pilgrimage to Glashutte 😂

[@samuele.marcora]

It s an Italian word and you pronounce it very well

[@scottlalonde2878]

Love it, can't wear it. Went to see German watches: Sinn was great, D. Dornbluth was awesome. Tried on Nomos and woah. My bother says that doesn't look right. Can't explain it. Great review, though, Brittany, thank you. Watch looks great on you.👍🙂

[@sahildeepsingh206]

I love these kind of designs...... Something minimalist..... By the way love your 📹 and ❤ U 😍😍😍

[@BrittPearceWatches]

Right?! I love the minimal design! It speaks to me.

[@sahildeepsingh206]

@@BrittPearceWatches😉

[@Tonysoprano497]

Own a tangente 40mm and I am torn , kinda love and kinda hate in equal measures . The value is fantastic and their design doesn’t compromise . It’s all face and and long lugs so it wears massively. I have the close case variant and with the totally flat case back that’s highly polished it flys and skids all over the wrist if you happen to wear your watch loose which is a real downside for me . You really have to think a little bit differently with nomos if you want to appreciate and enjoy their pieces . If you like the familiarity of the traditional wearing sports watches it probably won’t really be your thing unless you are prepared to embrace that it wears differently .

[@Ninakoklahombi]

I really like them. But that being said. I haven’t arrived at the point where I want one. Strange as that may seem. I felt the same way about Panerai. Now I can’t wait to own one. I feel like my taste in watches are ever evolving.

[@BrittPearceWatches]

Ahhh I can so respect this! There's a few watch brands like this for me too. I think it;s a good place to be in when you like watches, you can respect them, even when you're not in the place where you'd want to buy them for yourself!

[@Ninakoklahombi]

@@BrittPearceWatches Absolutely :)

[@julienfroidevaux1143]

This is why I don't rush my purchases , literally take years to make a decision even rock bottom priced watch's

[@twelvecrows3596]

My fave has already been the Orion.

[@yousif4646]

Nomos represents subtle but pure elegance. Even in how they do their limited runs. Don’t be surprised to hear of limited edition runs of less than a hundred (and even less than 50 sometimes).

[@harrycee656]

Yeah nothing like the 2500-3000 limited run from Seiko

[@DrTopf]

Great video. have to agree, wanted to pick up a grey club 36 at a dealer, but the long lugs threw me off...

[@BrittPearceWatches]

Gah! I freaking love the club! Most Nomos watches wear surprisingly don’t they! 😂🙈

[@gomtv5383]

I owned the Tangente 35 for a while, and might get one again, awesome piece. Leaning more towards the Ludwig for pure dress watch though. Probably one of the most underrated Nomos watches.

[@BrittPearceWatches]

Ouuuu the Ludwig! I can dig that! Those Roman numerals! I think I am leaning Club for my next Nomos!!

[@obud3777]

Best watch brand under $10.000 Dollar!

[@mike_dunno]

The 35mm tangente neomarik lugs are actually 2mm shorter than the normal tangente. Is that a noticable difference? I never see anybody talking about it

[@MrGrentch]

Funny you said modern Gringa, that pretty much exact design including the long cranked lugs, needle thin hands and plain numerals was made by a few Swiss brands back in the 1930's. Longines and Helvetia among others. It only seemed to be A Thing(tm) for a couple of years. The seem to all come from between 1930-35.

[@manu7815]

Roman letters makes this watch more beautiful 🌹🙏

[@ziexus4644]

Go for the „Metro“ model, Brittany. It has short wire lugs and is also available in 35mm ✌🏼

[@BrittPearceWatches]

Ahhhh!! YOURE RIGHT!!! That could be THE MODEL for la gringa

[@amcluesent]

Very happy with my Nomos Tangente 38 (and Meistersinger Neo Plus)

[@BrittPearceWatches]

What a watch! 😍👏🏻 keep wearing it in good health my friend!

[@michellep2682]

I prefer the Club and had one. I just recently sold it because it wasn't getting any wrist time. The long lugs were an issue for me. Get a Cartier Santos Dumont if you want something dressier.

[@BrittPearceWatches]

Ahhh I am so tempted by the Club!! :O I could see myself really enjoying it!

[@DiegoFernandoCarrion]

Nothing ENGAGES me more than a good Bauhaus design. But instead of a Nomos, I went for the Stowa Antea Back to Bauhaus 355 Limited Silver.

[@calvinchann1996]

I love the brand and their look. I want a basic tangente but yes, the lugs worry me in respect of the right size to buy. Ideally, I think I’d need to try them to find the right size for me, but there’s no AD in my country so I’m likely to need to take a punt. That’s what is holding me back.

[@jimflynn5105]

Very nice watch. I was looking at a Tangente GMT but opted for something else instead. Not sure if I will find space in my collection for a Nomos anytime soon as I have others on my radar, not least being the Solarbeat I should be confirming tomorrow!

[@brianpercival1829]

I like this watch, Simple and elegant. Wheres the wine glass?

[@kellypaws]

You're going to OWN watch reviews on KZbin. Jenni Elle will pale in comparison. I admit I did not take to the style to begin with. But, your take is so different I have to hand it to you. It works. (Stay Tudor. I like Tudor.)

[@BrittPearceWatches]

WHAAAAT! This is honestly really kind!! Thank you so much! I mean. I don’t think I’ll ever be a patch on queen Jenni! 😜 but I am glad I’m a bit different! ❤️

[@egutzait]

Oh man, the navy blue Neokatik Tangente Update is on my list, but the whole "having to be financially responsible" is slowing down my watch acquisitions...

[@mikekallen5113]

Just sold my tudor pelogos now looking at Doxa...it never ends the sickness...cheers

[@BrittPearceWatches]

Ew being “financially responsible”. 🤢 I’ve not tried it yet!

[@rivovic76]

What is GBH award and what this abberviation stands for?

[@kettle_hob_lovers8982]

Great review Brit .gotta say not keen on this watch at all but there again , most of my collection are sports and divers . Got nothing against simplistic watches but I think it’s simplicity makes this watch bland

[@rangersmith4652]

"If you're someone who's interested in great specs, in-house calibers, substance over flash, minimal design..." and getting it for the price of dinner and drinks at the local steak house, then Orient is your brand. Don't fret, Brittany; turning 30 won't kill you. And it's OK to mispronounce these fancy-pants watch names. It's part of life here in Upper Crust Land. I mean, almost nobody even pronounces my screen name right: It's Rawn-ZHAY.

[@h111551]

Nomos should be better received just because it offers in-house movements on an extremely cost-advantaged basis with nice cases and dials. While the artsy industrial design vibe may not appeal to everyone, the general thinness of Nomos references, the dials and the display backs should make the brand more uniformly popular than it is. Nomos is quite successful but it is really a case study in how long it takes to develop a watch brand’s legitimacy. Notwithstanding the proven track record of DUW movements, the WIS community often gives DUW movements faint praise by noting that they are not COSC certified or that they are based upon the movements of others, etc. The horological equivalent of a journalist at a politician’s press conference asking “Do you still beat your wife?” I think that Nomos watches are a terrific value proposition but that after more than 30 years of production they still surprisingly seem to be on probationary status with the WIS community.

[@BrittPearceWatches]

I mean! Everyone can IGNORE my video and just read this comment. Everything is just too dang true here!

[@marcod.r.3299]

"Nomos is one of those brands either you love them or hate them"......where did you get that from?

[@marcustahoun]

It's a smart looking watch. I don't know if I would buy it. Quite simply, there are other watches l want more. The list gets longer 😭.

[@BrittPearceWatches]

Hey! I get this totally! I've got that same growing list!! ;)

[@Cmdtheartist]

I'm embarrassed to admit that I confused Nomos with Junghans, and I kept thinking, Max Bill is a cool choice. I'll see myself out.

[@gorskic]

That Tangente looks fantastic on you, Gringa! I think I would need a somewhat larger size. The larger lugs on the 38.5 diameter might make it just the right size... I was looking at a used IWC Portofino but can't get over the price. Nomos might be a better alternative. You're the worst/best influence, Britt! :P

[@BrittPearceWatches]

HAHHAHA! You know! Nomos had that effect on me! I didn’t know I needed one until I got one! Such cool watches 😱 and not the obvious choice!

[@WeibenWang]

G in German is always hard, g as in guest, not jest. Otherwise correct. Monochrome didn't get it right either; you pronounce the e at the end. BTW, I have the Metro Gangreserve. It's slightly less minimal, beautifully asymmetrical, and the downturned wire lugs are lovely to wear. Their long, flat lugs feel like popsicle sticks.

[@on_spikes6867]

funny how the design is from like 1900, but people still think its modern. just goes to show how timeless it is.

[@jimmydovholt1253]

With their Minimalistic aestetics, I have always thought of Nomos as the Kraftwerk of watchbrands.

[@BrittPearceWatches]

Ouuu I don't know this band!! I should give them a listen1

[@jamesblonde2271]

Hmm, interesting comparison...try Autobahn...

[@jimmydovholt1253]

@@BrittPearceWatches Do it! 🙌🏻

[@laurencefahey3132]

Nice watch , think it needs to grow on you . But great value 👍🏻

[@stephen9609]

I don't think the lugs are long enough - I think if they were about 3 cms longer it would work better! /S

[@mikekallen5113]

Lol

[@corychecketts]

I feel like MVMT has turned me off of this brand by ripping them off. I’ll look into Nomos more. Thanks.

[@BrittPearceWatches]

Right?! I think this is a major design problem! Nomos has been doing these designs since 1990 but in the 2010s brands like MVMT & DW started ripping off their designs 🤦🏻‍♀️ which is a SHAME!

[@jamesblonde2271]

Shame it's not the update version with the peripheral date disc, but I think thats only on the 41ml auto and as you say theynwear big....,and it's $4000😒, actually $4100.......

[@Timjacks01]

Love seeing these more fringe brands. Although looks a little feminine for me 🙈

[@BrittPearceWatches]

Ahhh it is a fair one! 🙈 I just love nomos! I think they look better on James than on me! 😱

[@jonathansmith283]

it is a nice , dressy looking watch.looks good on you. > did you and yours go to the watch show this weekend ?

[@craigkovach8475]

I think Nomos are really cool and the fact that they are "different" looking (unique!) is to their credit - truly tasteful designs CANNOT look like the main-stream fan favorite please everybody variety - they HAVE to be different. So as a matter of course not everybody is going to like them; there's no accounting for (or a need to excuse) taste. Nomos makes lovely watches and I can SEE the quality in their mechanics and design. All of that can and I believe IS true and yet to my dude brain they just look like kitchen clocks, ick. : )

[@BrittPearceWatches]

LOLLL😂 the end of this comment! Hey, it’s a fair one! And everything was really well said here!

[@craigkovach8475]

After the snarky ending to my comments I decided to dive a little deeper and looked at a bunch of Nomos watches - and though my dude brain hates to admit it I kind of dig some of them a little bit (life as a Libra is exasperating).

[@jr9531]

Please review Cartier Ronde Must

[@trustinsaam5415]

like Pink Floyd, will either love or hate it

[@FireBlade57]

Tangente - like you say it, but the "G" is not like in "gentle", but like in "green". How Monocrome Watches pronounced it is completely wrong.

[@Jdinaz]

What is up with you? I’ve been looking at Nomos seriously for the first time this week. I’d like a hand wound dress type watch but fee the 38mm cases are a bit small for me (8.25 wrist). Weird, Gringa. Get out of my head. Nice video.

[@BrittPearceWatches]

Ahhhh nooooo way! Oh this isn't me reading your mind... This my friend, is a sign from GOD!

[@cjmor6590]

i didnt see you on live streams at the London watch show that my highlight of the year seeing my idol on stream i felt empty inside with no gringa

[@BrittPearceWatches]

LOLLLL I KNOOOOOW!!! We didn’t end up going!!! We had some troubles here in Bristol and we weren’t able to get over there 😭 I truly feel like I’ve missed out! So gutted👎🏻

[@ejwong3046]

Yes yes yes!

[@BrittPearceWatches]

Right?! Thabk you!

[@markharrison2484]

I want to see a club 38 Night in the flesh. I suspect my wallet won’t thank me for it though.

[@dee-ker5867]

no one talks about the beat rate, it's not 4hz, only 3hz

[@paulmassey9284]

Love it.

[@BrittPearceWatches]

Ahhh thank you!

[@actnaturally388]

Seriously who doesn’t like Nomos!?

[@BrittPearceWatches]

A strange amount of people! 🤷🏻‍♀️🤷🏻‍♀️ AND I DONT GET IT EITHER!

[@visiblemode]

Cordovan has a long break-in period, but then lasts for ages, and ages.

[@anthonyserio7900]

You young lady could review grass growing, and make it fun👍😏

[@BrittPearceWatches]

Oh you’re much too kind! 😂❤️ and far too generous!

[@turboZ3]

nice looking model, and the watch isn't bad either wink wink

[@mikefry5704]

Nice vlog nice watch and remember you are Canadian so you will always have trouble speaking. Enjoy ☺️

[@julienfroidevaux1143]

I seem to be in the minority I like the long lugs. The thing is clones / homages fakes kills it for me . Shame .

[@cmg799]

Nomos doesn’t hit for me, but respect what they’re doing & more great content. Always look forward to the next. Do miss the unsolicited wrist checks though….

[@Hrethgir]

I respect Nomos, and I want to like them, but I just find them so bland looking. The dials are almost too clean, they're just nothing much going on. I've liked they thier collections, and I've found very few that made me stop scrolling to get a closer look at.

[@BrittPearceWatches]

You known I can understand this!

[@mikekallen5113]

Looks like Ikea made a watch

[@jaybee1196]

Approaching 18 Gs! Next step: world domination!

[@BrittPearceWatches]

Ahhhh I truly cannot believe it! 😱 where does the time go?!

[@damiano_damiano]

your proniumcecion ia 100% correct

[@amcluesent]

Pretty sure Tangente should have a hard 'g', just as Glashütte Original has a hard 'g' in Original, different from the English pronunciation

[@BrittPearceWatches]

I think you’re right!

[@lohmanh]

From someone being german: You’re right. Tangente should be pronouced how german would pronouce it, i.e. like the g in words like „guess“, Maybe it should be spelled in english „tanguente“

[@kellypaws]

That's most of a Tudor. So, I'd have the Tudor. Or a high end Seiko. Or a Longines. Or a Certina. Actually, screw it, it's so far down my personal list, it wouldn't hit the first page. And 30m. That's not just not a diver, that's maybe take it off if you're washing some dishes.

[@BrittPearceWatches]

Oh I would 100% take off for doing the dishes! :O

[@kingnothing2586]

Nomos has some awesome designs, but the lugs are a deal breaker for me.

[@BrittPearceWatches]

You know, I truly cannot fault this! It’s not something that’s been a deal breaker for me (YET!!) but I have my own list of things that prevents me from buying watches. For me I need to love the bracelet! Bracelets are dealbreakers for me!

[@henrywest7217]

I don't love or hate them. They actually just make me shrug. 'Day oa kay...

[@BrittPearceWatches]

Hey, I get it! That's my and my relationship with GS! i want to love them more than I dooooo! but I am slowly being won over ;)

[@marcheezy.]

@@BrittPearceWatches SBGW231 if I was ever to cop a GS. Time only goodness.

[@johanbennelov7237]

I think Daniel Wellington when i see a Nomos, maybe i can look at the backside! I should like that clean dial But my brain screams BORING! 😱

[@BrittPearceWatches]

Ahhhh it’s a fair one! It’s not for everyone!

[@raglm]

Not a Nomos fan but the 29.5 Tetra has caught my eye

[@verykeen2please]

i dont love, but neither do i hate, unless we are talking about marmite?