RELAX. Jaguar is pranking us.

[@beowulfsrevenge4369]

They went full Zoolander. You never go full, Zoolander.

[@kissthesky40]

Meta

[@kevingeorge9835]

Is this an original comment or are you just posting the same thing on multiple videos?

[@beowulfsrevenge4369]

@kevingeorge9835 I dont know if it's original. Someone could have made it before me but but it is a repost, and why not it's a good comment.

[@aggierowe9574]

😂😂😂

[@The_Reality_Filter]

@@kevingeorge9835 imitation is the most sincere form of flattery.

[@bcbikerace]

Was Gillette, Budweiser or Disney pranking us? I don’t purchase any of their products anymore. Before anyone says that I couldn’t afford to buy a Jag, I just spent $100,000 restoring a car that was built at the Jensen factory in England back in 1961.

[@The_Reality_Filter]

A good friend of mine had an Interceptor but now he's got a De Tomaso Pantera that he restored from the bottom up. There will never be a classic electric car as the batteries will all die.

[@Truth_Teller_101]

But I bet you still watch the NFL or other sporting equivalent though, huh?

[@peteywheatstraws4909]

@@Truth_Teller_101 Nah, he watches your mom down at "Lovely Ladies" during $3 domestics happy hour. That's how he saved up the money to fix up that old car.

[@SoCalRobots]

Jaguar belongs to an Indian company. Disney owns FOX.

[@The_Reality_Filter]

@@SoCalRobots they all belong to Blackrock and Vanguard.

[@MandatoryReporter2015]

“The target audience for this ad couldn’t afford the oil change of a jaguar.” Excellent point.

[@nanoreaper5002]

good thing the neo-jaguar won't have oil

[@michaelcarney6280]

​@@nanoreaper5002they won't be able to afford the car

[@darknessblades]

Make that a airfreshener from the Jaguar dealerships giftshop

[@steffenbendel6031]

I certainly will not buy a new Jag. Like my old one.

[@michaelcarney6280]

@steffenbendel6031 same have an XJR 5.0 supercharged love it. Tata can fuck right off

[@presidentadrian]

Jaguars new slogan: we put the Trans in Transportation

[@malcolmbrown9266]

@@presidentadrian …and prospective customers will identify as “non-buy-nary”😂

[@marshalmcdonald7476]

Good one.

[@marshalmcdonald7476]

@@malcolmbrown9266 BRILLIANT!

[@Cirwlos]

They put the F in Jaguar

[@kencarp57]

@@malcolmbrown9266 WINNER!

[@AbcDino843]

"I cannot believe that Jaguar would abandon a history that spans a 100 years", you are underestimating the power of the mind virus.

[@etsequentia6765]

Well said.

[@maxis2k]

If anything, they'd be doing it precisely for that purpose.

[@siypic]

@@Marek-o3u Exactly..........The old 80-20 rule really on show here

[@RisenPhoenix68]

It's a virus of the rotted souls.

[@trying3841]

If you look at the marketing executive and his emphasis on DEI and the way he talks and dresses…. You will see this ad isn’t a prank

[@museonfilm8919]

It looks like Jaguar took a tip from the organizers of the 2024 Paris Olympics opening ceremony!

[@jamesripley6712]

Saw a vid of Jags marketing manager at the Attitude awards , he's wearing a see through shirt and a jacket covered in sequins . He's taling about Jags 15 DEI groups and how they want to help employees transition at work WTF ? I think Jag is DEAD

[@CallMeChato]

Then he’s nuts.

[@1stFloorAudio]

@@jamesripley6712 I saw that. I can confirm the 15 DEI groups they are taking advice from 🤣

[@markeastwood74]

I'd assumed it was just a prank until I read this. I hope you're wrong. 😢

[@HolmstromRules]

I saw that clip too... it's ultra-cringe. They're "Bud Lighting" their brand.

[@markeastwood74]

@HolmstromRules Yep, just watched the clip. 😠🤢🤮

[@simoc24]

this is not a joke, as one of the chief executive of Jaguar has just won an award for going woke, and gave a whole speech on how proud of them for going woke

[@Left4Coragem]

It's literally the meme of the marketing guy presenting a picture of two gay guys kissing, and the executive asks: "Ok, but how that makes us sell more burgers?" "Burgers?"

[@djblackprincecdn]

Did you invoke Stonetoss? Brave man

[@scorpa3033]

Stonetoss is the author

[@bens7686]

No way it’s a joke. Jag’s managing director Rawdon Glover responded that our comments are “vile hatred and intolerance” and claimed to the press that reception of the ad has been overall “positive.”

[@EasyE1669]

Agreed. This was no joke.

[@martino2794]

The mind virus causes this sort of derangement. These people are in a cult and deserve our sympathy

[@SimonCoates]

Rawdon Glover.... Raw dong lover. The universe is trolling us 😂

[@billmilligan7272]

The best part of the whole thing has been that this guy's name is "Raw Dong Lover".

[@michaelcliffe562]

Raw dong lover.

[@ajvonline]

Oh, it's a Jaguar ad. What a relief... for a moment, I thought they'd recast the dwarves in Disney's Snow White again.

[@quailstudios]

LOL !!!

[@demoniac972]

😂😂

[@Allan_aka_RocKITEman]

😜 😜 😜

[@barongerhardt]

Better than the cgi

[@davidgantenbein9362]

Tbh, that would have been great … mainly because the only purpose of the Snow White remake will be to point fingers at it and laugh about the stupidity of its creators.

[@SoulSoundMuisc]

The funny thing about Jaguar: A company with a long history of selling cars with electrical problems now wants to sell *only* electric vehicles. Thats like giving an arsonist a book of matches and a can of gasoline, telling them "go have a good time" and expecting everything to go well.

[@CallMeChato]

Yes, this gag came to me after I published, but good catch.

[@100madmic]

So is it just going to be another boieing disaster again just instead with cars?

[@martinportelance138]

Funny how your allegory applies to about any modern PR/HR offices today, such as Sweet Baby inc. "Here is your money; now we expect you to burn out our entreprise from the inside, spectacularly".

[@Davidgoldenswan]

​@@martinportelance138they used to do that in the old days 😂 for the insurance 😂😂😂

[@Davidgoldenswan]

I have a burning desire 😂😮 not to buy one 😂😂😂😂

[@OpinionFactChecker]

'Copy nothing', except the current trend! 'Break moulds', except the ones we are being forced into! Give me a break.

[@michaelcarney6280]

Excellent point ☝️

[@mustavogaia2655]

Not only that, many of the images on the ad can be referenced to others ads.

[@manoz6194]

You need moulds to make cars, if you break them then you can't mass produce!

[@dbsommers1]

It's the freedom to agree. It's the only freedom you need.

[@steveptasznik6147]

I don't know where to send you a Kit Kat Bar.

[@Jm-Gonz]

If you have seen interviews with the CEO and head of International Marketing at Jaguar over the last year you understand that it’s a top down reorganization of the entire workforce to comply with the woke / queer culture within the company

[@parapendejadas4913]

Bud Light and Zoolander had a DEI baby: It's called the DRAGguar.....

[@JetSkiSuper7]

Faguar is more fitting.

[@sugarnads]

The draaaaaaaaaaaaaaaag

[@VBMichael_D]

@@JetSkiSuper7 HAHAHAHAHA. I opened the replies on this post to see if this was posted.

[@obelic71]

@@billcarson4601 pronoune testing instead

[@typicalwitch]

Rob Zombie was well ahead of the tide.

[@Grumpytheman]

The image of the trans man wearing the red suit posing with the yellow sledgehammer really represents these activists' notion of inclusion and love for others...

[@philospeakNOW]

There is a video out there of the VP or some other executive endless prattling about having 15 different DEI groups in the company and the UBER importance of diversity, equity, and inclusion. The person speaking appears to be from the ALPHABET community, wearing a see-thru shirt. I don't think they are "putting the woke away."

[@auntykriest]

The CEO is hyper-woke

[@JohnSmith-ux3tt]

Diversity means anti white.

[@davidslion3568]

Of course no one in the target audience could buy a JaGUar, they're all non-buy-nary!

[@Anderson88ProductReviews-ei1mj]

That's probably the best point made so far.

[@moksja667]

😂

[@Anderson88ProductReviews-ei1mj]

After re-reading your post, I now get your satire...But I thought initially you meant they're not the target buyers as in they're just younger.

[@BillPeschel]

Standing at the train station in Torquay, you can look in one direction and see a Victorian-era bridge that was beautifully decorated with filigrees and a delight to the eye. At the other end, the standard bridge made of bolted panels, unpainted and rusty. Decline is a choice.

[@dronesclubhighjinks]

What a perfect comment! 🎯🎯🎯

[@JJHurst]

Hear hear. I live in West Sussex , there are examples of both.

[@clogs4956]

It’s Marcusean philosophy: ugly over beauty. This is because Beauty is, according to Keats, Truth. And Commy-une-ysts don’t like that.

[@hughbishopnh]

I grew up in Torquay and I own an E-type - small world. I don't think that they can get the toothpaste back in the tube on this one. What a howler associating a bunch this weird with the Jag brand. The brand will survive - it's too good but I suspect someone will be fired for this heresy.

[@thomridgeway1438]

It's not about economics either - it's about pride in your country

[@johnvanderploeg6707]

Well, at least we know where Bud Lights marketing team landed.

[@Gaspard129]

After seeing clips of Jaguar's marketing exec, I firmly suspect this was a sincere (and disastrous as a result) ad campaign. That guy is a raging idpol leftist, and as we know, the far left is totally humorless. There's no way this was intended as a rug-pull joke to get attention.

[@nancyshands2871]

No they saw what kind of response it was getting and they're having to backtrack and say oh, it was just a joke, sorry. we spent 2 million on a joke advertisement just to prank you. Now what kind of sense would that really make! I guess we'll be pranking them back by not buying their gay cars

[@dscott6629]

What I don't understand is that they did this with the Bud Light fiasco still fresh in everyone's minds. Why would any marketing executive even dabble in this direction? And who in the hell from the C-suite approved it? As Chato points out this company is owned by the Bata Group, an Indian company. India isn't woke. I'm baffled.

[@michaelreich4827]

The left in general has no sense of humor, unless it's directed at DJT.

[@Ronin-111]

He's the new Director of Marketing 😬

[@The_Reality_Filter]

@@Ronin-111 how the actual f**k did he get the job? He sounds like a primary school substitute teacher.

[@kennethdavis3736]

Nothing is FOOLPROOF for a truly talented FOOL!

[@williamreymond2669]

Jaguar by Balenciaga.

[@ItsABassDammit]

Balenciaguar.

[@johnvanderploeg6707]

@@williamreymond2669 With a nod to Colors of Benetton and Lisa Frank.

[@queenofnevers6990]

And the new JJ logo is from either Gucci, Chanel or LV

[@Kopaka-ep7ug]

This comment deserves more likes!

[@martyconroy3786]

I'm also a 35 year sales and marketing veteran, and while this could be a distinct possibility, I doubt they would risk destroying brand image for a joke.

[@barrettorth8413]

Their ideology demands that they risk destroying the brand in order to spread 'the message'. They don't care about the long-term health of the company, only how much they can exploit it for political gain in the short-term.

[@u.n.i.p.o.d]

Jaguar: "Hey, Bud Light, hold my beer."

[@festushaggen8757]

More like lemme have your beer..

[@davefenton102]

"Hey, bud light, hold my bud light while I get another''

[@hexenhammer483]

Jaguar, your $100,000 ev only cup holder.

[@AAX1975]

Bruh. One CEO is going to tank an entire car brand with decades of history. It's insanity.

[@barrettorth8413]

That's how leftists operate. They only care about disseminating 'the message' and view the historied legacies of these brands as nothing more than a vehicle for them to exploit in order to spread their propag. They are like parasites that drain the lifeforce of the host body and then just move on to their next victim.

[@mpetersen6]

They're going call the new model the Jagoff.

[@peekaboo1575]

@@mpetersen6 The 'Draguar'.

[@realistic_delinquent]

Faguar

[@huguggfyfuyuyg]

Am I the only person who read that in the voice of Roger from American Dad?

[@The_Ballo]

Faguar

[@pipesandthat]

Bracing myself for the new LBGTQ+ Type

[@dbssdas]

I just can't wrap my head around, how Tata an Indian manufacturer, being the least woke country, happens to sign off on this.

[@martino2794]

It does appear though to be about 5-7 years out of date

[@AndyG-e4n]

I agree. But lets wait and see how Deli responds...

[@JIMJAMSC]

Intentionally crashing the stock for "reasons". File for bankrupt, restructuring.. Maybe to meet the price bottom that a 3rd party will buy for the brand name????

[@grokeffer6226]

That gang looks like something from A Clockwork Orange, out to terrorize some middle-aged couple in the countryside somewhere.

[@richardhockey8442]

'now for a bit of ultra diversity, my mollychoks'

[@skjaldulfr]

That will be part 2 of the ad campaign. And they'll drive out there in a Jaguar.

[@613harbinger316]

Let's hope they do it using a giant sculpture of a p-nis or something related.

[@GamingProspector84]

Clockwork Orange guys would beat the every living shit out of these sissies. This is Zoolander when he goes back home to work with his family and everyone just has the contorted confused face 😂

[@crazyralph6386]

Or someone from Hunger Games Panem?

[@StillAliveAndKicking_]

Rumour has it that the new model Jaguar has the gear stick in the middle of the driver’s seat. PS I’m from Leicester, and I don’t appreciate you suggesting that anyone from Leicester likes this crud.

[@melrobertson2743]

He said Hairdressers from Leicester 🤷🤷🤷, so I think your ok

[@StillAliveAndKicking_]

@ Yes but Leicester rarely gets mentioned, and look who we’ve got, Gary Linecker, Alastair Campbell, Showaddy Waddy and Daniel Lambert (England’s fattest man). The last thing it needs is more put downs. No wonder I left. 🤣

[@mikect500]

I realize that Jeremy Clarkson is very busy saving British farms and therefore Britain but I cannot wait to see his reaction to this.

[@tushars9861]

@@mikect500 i swearrrr. In his words hammmond what have u done

[@dutchbeef8920]

Jeremy Clarkson is exactly who this isn’t aimed at, the market is china and the middle east nobody else is buying “british luxury”

[@tushars9861]

@ woke ad towards saudi?

[@mikect500]

@tushars9861 lol, of course not, nor towards South Africa, South America or China, Japan etc

[@nappiral]

@@dutchbeef8920 Makes sense I bet the Middle East will totally eat up this advertisement. The first thing I thought when I saw ad was man they'll love this in the Middle East. 😆

[@markywaddy6504]

Well the Jaguar boss just said criticism of their new advert is ‘vile hatred and intolerance’. So it's probably not a prank. And they're gonna lose big time.

[@paulclegg-wells]

typical woke comment - in other words, please don't hurt my creative feelings and express your opinion. It hurts my ego and that is a hate crime! Don't you know I want to be adored.

[@Darrylizer1]

No the ad is vile hatred and intolerance for everything Jaguar stood for.

[@Tential1]

3:15 you clearly haven't seen who the CEO of Jaguar is

[@GordonDavis-j8q]

So I was in the Jag dealership yesterday. Apparently all the dealerships are getting angry phone calls and emails constantly from this ad. It's pretty funny and even the sales guys start to twitch and develop ticks when you mention it. I told the manager I was emarbarassed to drive mine. I was looking for a new car and managed to haggle them down significantly on the purchase price leaving the manager grumbling about giving cars away for nothing. Best day EVER.😂

[@martinportelance138]

... Looks like every cloud's got a silver lining...

[@jasonthewatchmansson8873]

You forgot the part where everybody applauded you!

[@Manu-Official]

Never happened.

[@SENATORPAIN1]

Who's angry about it, what's even to be upset over?

[@GordonDavis-j8q]

@SENATORPAIN1 trans and drag dont belong in car sales bud.

[@genghisgahan9623]

Lisa - "Dad, was that your commercial?" Homer - "I don't know."

[@Saltybuher]

Exactly what I thought.

[@LGB-FJB]

Bart - Dad, why did you take me to a gay car company? Homer - I. don't. know.

[@film2sound]

It's an ad for a going out of business sale ; )

[@ravenRedwake]

If a corporation makes a weird ad designed to make everybody talk about a thing, I try to ignore it even harder.

[@FuzzWoof]

The only winners of this are the Nothing company who changed their Twitter profile and logo in response to the "Copy nothing" slogan to "Copy Jaguar" and have got a massive free publicity boost, haha.

[@caldodge]

It would be perfect if the next ad started with "and now for something completely different"

[@CallMeChato]

Haha. That would be interesting.

[@Copper4192]

Unfortunately, judging by all the reaction to this, whatever they come up with will be too little, too late. Nobody is going to forget this.

[@RemiKJV1611]

and had the big foot come down on the logo.

[@charlesjmouse]

That would be wonderful, and would probably sell a lot of Jags to their target demographic... but these days it seems that "it's what you we think you should have not what you want, even if it's your time and money."

[@siypic]

@@charlesjmouse Less marketing more propaganda.....

[@stevesherman1743]

Jaguar is unburdened by its history which has been.

[@calvinferguson8588]

Drat it, Now you made me spill my Lager Chaser .

[@The_Reality_Filter]

I'm betting the house on scenario 2. They're going to double down on this maybe even triple down. The new car will be shown next month and expect it to be hideous...

[@fifthpint4571]

But even if it’s scenario 1 - it’s too late as far as I’m concerned. Engaging their target audience in this way seems awfully presumptuous. We’re not buddies, I don’t want Jaguar winking at me, I want them to offer me a car that I want. That’s all. I fit Jaguar’s target demographic and all thus marketing strategy has done is put me off. Don’t think I’ll be interested to hear any more from them, regardless of what that is.

[@Copper4192]

Even if their new car was amazing, they are talking about it being £100,000+. They want to compete with Bentley, and that is never going to happen.

[@martinrichardhorrocks9869]

The marketing strategy is a suicide note. But this ad has worked beautifully.

[@Noah-hd2je]

Jag's used to be instantly recognizable. I'll bet this new version just looks like some boring generic modern design. Copy nothing? Copying is all these people can do anymore.

[@clogs4956]

I’m not into titanium paint finishes.

[@fattiger6957]

This ad is like a skit Kids in the Hall would have made 30 years ago as a mockery of pretentious advertising.

[@chuckpoore]

The ironic thing is that the catch-phrases, "Break Molds" "Live Vividly" and "Delete Normal", actually work for a prestige car brand like Jag. It's the visuals that go with it that are so hideous they are funny, and no one can take them seriously. Images of a super-cool car with lots of style would actually fit those phrases, and resonate with people who actually like cars. It sounds like some ad executive got his slides mixed up with his kid's homework project.

[@steffenbendel6031]

You could rescue the add with a second part. Introduce the new Jag and let the people transform into something with elegance and style. But now that I imagine it, I can not do it without being snob.

[@fifthpint4571]

@@steffenbendel6031don’t think it can be rescued. Jaguar is not a gimmick brand, so I don’t see them winning with gimmick-driven marketing

[@jadedlotuz5095]

@@steffenbendel6031 Have you seen the "I fixed it" video (somewhere on the internet). Where some one changed and extended the ending (where they all sit on the rock) with AI animation, and suddenly a couple of jaguars jump in screen and starting to hunt them, and all hell breaks out, the models run all over the place in panic while the jaguars run after them. Realy funny. And it whould have been fun if that where the real ending. Cheers.

[@madmalone6616]

Thank you, Chato. That commercial did feel "odd" and its in some of the models' body language because its SO SERIOUS but theirs something almost comical there. With your angle I think you are right. I have ad experience and the point about the "G" and the "U" spot on my man!🤓

[@nicholasholloway8743]

Considering all the shit the CEO had been doing, this isn't a joke

[@jonathanadnitt7704]

Judging by those previous Jag logo`s, this big cat just used up it`s nine lives.

[@bjornskivids]

"We were just pretending to be stupid" Well, it was quite convincing.

[@chrisqwerty]

The damage has been done, and now the brand is done

[@garryseery3865]

With their product quality they have been pranking us for decades. And yes, I do own a jag (2007 XF 2.7 twin turbo diesel)

[@dantespicysausage9615]

They went 100% Hunger games villain

[@Zayphar]

Check out the Volvo ad. That is what a car ad should be.

[@michaelcarney6280]

I feel sick everytime I see that Jag advert.

[@jeffbrinkerhoff5121]

The ppl in the ad are the real advert staff...

[@michaelcarney6280]

@jeffbrinkerhoff5121 No there model's numb nuts

[@jimbroen]

If Jaguar really wanted to shock me, perhaps they might try building a car I could afford.

[@toadman5184]

Another self-immolation to keep us warm in these dark days in the UK.

[@norwegianblue2017]

It would be pretty funny if their next add started with, "Enough of that bollocks!". Even better, "And now for something completely different!"

[@onedeadcat]

Its Faguar now.

[@done9137]

I use Phagguar to confuse the algorithm, but I love yours

[@c0d3warrior]

𝔉aGuar.

[@guylancaster2055]

@@done9137 I also saw Draguar

[@Dark_Snider]

That's a funny one..lol

[@seanc193]

It’s pronounced Fagyou-are.

[@cuckoonut1208]

What Jaguar is saying is that they are going electric. So no more products that give men hard ons or products that impress women. "Different".

[@joeyvitamins]

A Doomcock thumbnail on Call me Chato? My worlds are colliding!!!

[@catsofsherman1316]

Doomcock? Is that guy still around. I haven't seen him since he got his panties in a twist over some Ryan Kinnel rant on Friday Night Tights.

[@Number-sq5vm]

You’re behind on the news - check out the recently dug up speech of their marketing chief. All DEI, inclusion, and highly political. He also worked for bud light during the Dylan Mulvaney vintage. He’s an activist, and is using jaguar as his personal political platform.

[@Fraulein_Sausageball]

"How does this ad help us sell crabs?" "The seafood?" "No, the STD." "It DOES help us sell crabs." "Indeed"

[@James_Bee]

Speaking of STDs, am I the only one noticing a significant uptick in the number of AIDs and HIV drugs out there that are all basically the same, which is to go out and have lots of gay sex, don't even worry about telling your partner, because we have the DRUGS YOU NEED!

[@BrettLavish]

Jaguar CEO's name is literally Rawdon Glover - Raw Dong Lover

[@dave3657]

They need to release this ad on April fools day. If it bombs, then “April Fools!”

[@LeifGrahamsson]

Bud Light and Disney pranked us as well. Strange humour they have.

[@Mark-Harding]

The bhangra version is great.

[@richardhockey8442]

should have tried the bhangra version of the knight rider theme

[@heroineburgh]

Punjaguar Beats!

[@mattfoley4128]

The ad made me laugh after a rough day. Mission accomplished draguar

[@Nebarus]

Jaguar, gone in 30 seconds…

[@rajeshsuseelan6863]

This makes sense. Given that nobody has actually seen the car and that Jaguar is doubling down on their " wait and watch" messages on social media, this may just turn out to be one of the biggest marketing coup. Or it might just be a damp squib. We will know when the full reveal happens. Even if this was the direction that they wanted to take, they hav enough market feedback to make a volte face and say that this was just to get your attention, we were never going to become a luggage maker. Oh and BTW, here's our all electric beast.

[@williamvorkosigan5151]

I suspect Jaguar or JaGUar, has a massive Credit Line. If so, it seems entirely reasonable that Klaus Schwab (the Bond Villain hiding in plain sight as a Bond Villain) and his financier minions will have ESG'd Jaguar right in the shorts.

[@AS-np3yq]

Xi and Putin are controlling WEF.

[@McMillanScottish]

They may be trolling us, but most of us are beyond tired of "The Message". The backroom giggling will stop when the money stops coming in.

[@ImNotPotus]

I was worried the Olympic producer would not find more work.

[@drewcatch5171]

All Jaguar car values dropped 90%

[@Spartanbot1001]

They are going full EV Paul. They closed all their plants and are retooling them to produce EVs. Jaguar is dead.

[@zonzillamagnus5902]

Sad

[@JoeOvercoat]

Not to worry, they leverage their history with with electrics to…to…no…wait…

[@martyharless5097]

I'm not listening to a three-dollar bill trying to convince me that that advertisement was a prank.

[@Jimmer93]

My first thought when I saw it was... "Is this actually an Jaaag ad?" I did think, there's no way they're serious surely and pondered if the next part of their 'Story' will be, "haha, gotcha!" The fact the amount of backlash they've got and not turned off replies on X suggests they aren't too worried... Then again, you also have to remember what world we're unfortunately living in!

[@brownro214]

Nice car there. I had a 1967 Series 1 roadster back in the late ‘70s and early ‘80s. My favorite car ever.

[@mikemoore4033]

The”person” in red seems to have had a haircut done by a guy with a hedge trimmer.

[@c0d3warrior]

I think it's a play with the shape of the G, but they mixed up the sides by acciDEInt.

[@Copper4192]

They all look so miserable. Perhaps they have just visited the factory and seen the new car🤷‍♂️

[@little_dandelion]

@@Copper4192 I feel they are always the same models used on all artsy ads on utube these last LGBQT+ years. Malnourished anemic transzombies in high brand drags, bitchy faced in intoxicated privileged context. Feels like there are only a handful of models, cycling around those DEI ads.

[@bradrock7731]

@@Copper4192 I thought they looked pretty GAY!

[@martinportelance138]

My favorite, by far, is the donut-wearing 'person' there. I think it should have more airtime for us to fully admire how 'daring' is it.

[@louisup5]

Too bad they won’t take it back. Jaguar hasn’t made a car in 2 years. They closed every factory to retool them. They promised to no longer sell gas powered cars from 2025 onwards.

[@GordonDavis-j8q]

@@louisup5 they had to extend that promise til 2028. The electric car sales are a disaster here in Canada. The car lot beside the Jag dealership has about 200 cybertrucks that they couldnt sell....lol.

[@ohyesitsme]

They've already abandoned their history by moving to EV's only, so it's TATA to jaGuar

[@Βόρειο_Σέλας]

They tried to rethink the "Defender" and the redesign is basically a Range Rover with some subtle styling. It worked because it appealed to the luxury market and it has no heritage with the original. The point I am trying to make, it that they want to make something that will sell and make them profits disregarding its heritage.

[@3rdpig]

A return to sanity for Jag would be admitting the move to EV was a mistake and announcing a new V-12 powered supercar.

[@Mark-Book]

Ah...the beautiful E-Type, the car Enzo Ferrari said was, "The most beautiful car in the world." Don't believe me? Take it up with Gino Rancati who quoted him in Enzo's official Biography. EDIT. You are a man of many talents! Designing and publishing typography is a worthy occupation.

[@Jimmie2429]

I too thought this was a troll campaign until I saw the video of Jaguars marketing director Santino Pietrosanti extolling the virtues of diversity, equity and inclusion at some LGBTQ awards ceremony. Unless he’s a troll too. Which is doubtful although I’m skeptical that’s his birth name.

[@AS-np3yq]

They really do not understand that nobody likes them?

[@EasyE1669]

Yeah I saw the video of that marketing director also and I was thinking the same thing. The Jaguar commercial was definitely not a joke. The company has gone full woke.

[@Fauxkerykes]

That Jaguar commercial was genuinely awful. I thought it was a trailer for a Zoolander 3 movie. And the logo is just shit. All the logos have went from being distinct and have character to this plain modern art looking bullshit.

[@kylestoddard2881]

I very nearly bought a '96 Jaguar XK12. Most luxurious car I ever drove. But I needed a truck. But, damn that 12 cylinder engine purred like a Supermarine Spitfire flying overhead! My heart raced! Still have the truck. I suspect the Jag would have bankrupted me with repair bills. I hope you're right Paul and they're trolling everyone. If not, we loose yet another legendary brand on the altar of woke idiocy.

[@ostevoostevo1592]

I've just discovered your channel thanks to Jaguar!

[@gsigs]

I'm fine with my 24-year-old XK8, thanks.

[@CallMeChato]

Do doubt. We have a 1970 Datsun 240Z that's a pip. No soulless electrics for us.

[@OpinionFactChecker]

I want my 1300 Mkl Escort back.

[@steffenbendel6031]

Me too. My XK8 was reimported from California, former owner was a Weinstein. (But probably not that Weinstein).

[@Copper4192]

@@steffenbendel6031I hope you had it professionally cleaned inside😂😂😂

[@steffenbendel6031]

@@Copper4192 I had the seats reupholstered because - I only realised after buying it - they hat put some transparent paint on it. Probably because the old leather was breaking apart.

[@GalactoDave]

One of the things I like best about your channel is the fact that your very fair in you analysis. Everyone is going nuts for this add which on the surface is terrible but you give a reasonable persons potential understanding and I appreciate that whole heartedly. Be seeing you number 2.

[@nicholasholloway8743]

Look up all the footage of the CEO and you will figure out pretty damn quick that this ain't a joke...

[@seldonplanB-24]

As Tom Servo would say " What a jag, you are"

[@ClannerJake]

their 2025 jag was in the ad though, they don't make em anymore. the only thing they're currently producing is medical waste, ergo the advert.

[@robertshank8412]

The mispronunciation of the word Jaguar is what caught my attention. Thank you Paul for getting it right.

[@Fraulein_Sausageball]

The only people worse than those who pronounce it "Jag-you-are" are those who pronounce it "Jag-wire"

[@Jag-leaper]

He did get it right...in our version of the English language.....you have yours, we have ours....it's jag-war here as jag-u- ar does not flow as well with our accent

[@sugarnads]

​@@Jag-leaperenglish car. English language.

[@Jag-leaper]

@sugarnads I don't believe I was speaking in Swahili my friend

[@rodrigogirao8344]

Given the word's etymology, it should be pronounced the Brazilian way: ja-gwah.

[@DaveNarn]

When Jaguar was part of JRT I could only afford the T. I had a few Triumphs, rattly, leaky, little cars. A love - hate relationship, they were British fun and there was nothing like them. The mighty JRT is just a fond memory.

[@bp8322]

Jaguar morphs into Faguar 🤣

[@Allan_aka_RocKITEman]

🤭 🤭 🤭

[@fnfjedi]

Oof! In retrospect, that WWII era logo was probably ill-advised. 🤣Everyone I've ever known who owned a Jag always complained about what a maintenance nightmare they were.

[@chrisfoxwell4128]

They're targeting people who don't know Jaguar's storied history of electrical flaws and failures.

[@rustythecrown9317]

The E type on the backdrop was actually stationary as it wouldn't start on the day.

[@Copper4192]

It’s a bit ironic, isn’t it? The company that is renowned for producing cars with loads of electrical problems, deciding to ONLY make electric cars. You really couldn’t make this up!

[@GH-ub7qz]

yeah the history of brands is funny if you can find it...they hide what they can...GM early days are hilarious

[@Coasterdude02149]

@@Copper4192 Except they don't have electrical issues or leaky oil pans anymore. I've been daily driving a jag since 2003 and it's been as reliable. Never had any issues with it. I don't even know why I'm defending them because my current XJ I got in '18 is the LAST I will ever buy from them. NO interest in this shite and less than zero interest in electric vehicles.

[@Copper4192]

@@Coasterdude02149 Fair point, I was going off old information, from people on here reporting multiple failures and an old friend who had an XK8 that cost him a fortune in repairs and maintenance. If I won the lottery I wouldn’t buy some insane supercar, I would buy a 2008/2009 XJ8, get it stripped down, and reconditioned and rebuilt with loads of new parts to make it as good as a brand new car. 300 bhp from that wonderful 4.2 V8 would be plenty for me. Now that would be my dream daily driver!

[@nizguy]

This was brilliant...no one has said a word about Jaguar for years..and now everyone is. AND we are all interested in seeing their new car, whatever it is

[@markmunroe-hz8rf]

Unlike an actual jaguar, the ad had no teeth whatsoever.

[@johnberkley6942]

Oooh! Chato! What's the name of the font you designed that got Letrasetted? I hope it didn't have high contrast with eensy teeny serifs, 'cos them fonts left their serifs behind when they'd been in a drawer for six months, or worse still, left out in the sunlight. I remember the old tricks... dousing the back of the sheet with white spirit to persuade the whole letter to lift. (A one time trick only.) I'm showing my age. Only people of a certain vintage will know what the hell I'm on about.

[@deathrowy2k]

We've seen way too many of these companies double down and triple down and quadruple down. I will be shocked if they are trolling, but extremely pleasantly surprised.

[@ph8077]

It's the interminable dogmatism & arrogance of the woke....they just don't entertain the slightest possibility that they might just be a bunch of insane, out-of-touch & identity-obsessed ideologues.

[@scatered1]

Wearing a Wichita, Kansas shirt! Do you live there? That would be super cool to see you around.

[@doberski6855]

If I am not mistaken Mr. Chato, that was a picture of the Jaguar 'E' type behind you sir. Love your choice of car, as well as your brilliant take on this ad!👍

[@CallMeChato]

Yes and thanks.

[@karekarenohay4432]

I don't know where is the problem. The advertisement is new and fresh and I really like it, and now I'm really looking forward to buy the new Jaguar platform shoes!