🤐 Rolex Authorised Dealer Employee - EXCLUSIVE interview 🤐 HOW MANY SUBMARINERS!

[@KEVINtulo]

I actually went into an AD. I asked the salesman if he could get me a 41mm Black Sub. That was November 9th. He told me come back Dec. 11’s. I texted him the 11’s he ignored me but then the next day dec 12th he sent me a picture of the Submariner 41mm black and asked if I wanted. 2 hours i went and picked it up. And it was my first time doing business with him

[@chipmacgill]

The way it should be, with a little luck. They just created a new customer. Hopefully, you will have the same luck buying another Rolex if you want too. Congrats, nice piece!!!

[@bijandhanani2155]

congrats on the new watch

[@J-SH06]

I’m calling bullshit on thst one!

[@vvvhhhhhbb]

@@J-SH06 Based on?

[@J-SH06]

@@vvvhhhhhbb have you been watching this channel?

[@MrInzeo]

I’m happy she did this. All jobs don’t like people being open about their jobs. I respect her for it.

[@markq1]

-They sell to flippers -They take back handers -They occasionally sell to the average Joe Pretty much sums it up. I finally got my SD43 last week and have no intentions of playing anymore wait games. Too many other brands out there.

[@Mpayne1472]

How do you know a person who walks through the door is a flipper??

[@cwuzii]

@@Mpayne1472 because they keep coming back and buying loads of watches, too many for one person! Go on eBay and look at people selling brand new unworn Rolexes, then look at their selling history, they sell loads of them and make thousands from it. Granted, they wouldn’t know they’re flipping the first time they come in, but after buying 10 of the same watch you’d think the AD would have a bit of an idea!

[@Mpayne1472]

@@cwuzii I highly doubt anyone can buy 10 of the same watch.

[@cwuzii]

@@Mpayne1472 I’ve seen sellers sell many of the exact same watch, not all at the same time but weeks apart. I’m not talking about walking in and buying 10 of the same in one purchase. It happens, how else would someone just happen to come across many of the same “unworn” subs every few weeks?

[@barrycolmer324]

Paul...thank you again for these videos. Its hard graft and must be demoralising sometimes with some comments, but true watch lovers will be grateful.

[@timcross11]

Why dont you do a video on how hard it is to get an AP or PATEK fron retail. Too much targetting on Rolex

[@cedshred1676]

I‘m glad she‘s being forthright about the situation. It‘s good to hear the real situation. I wish her well and good job with these videos.

[@mr10004]

At least when I go into my ad I will tell them I know their game, and happily walk out of the store laughing

[@leeharding8306]

I know someone who buys three or four hot models a year from the same store. He keeps one and flips the rest. He effectively gets a free watch a year.

[@JC-dc9oz]

F that Guy

[@J-SH06]

Sweet if you ca n get yourself into that position.

[@owentate8832]

I bought an OP for my partner about a week ago. I couldn't have praised the AD more, great people. Mentioned I would love a sub, they put me on the list with them. I know it's not going to be enough to get the watch i want, however I might get a surprise. At least the Mrs likes her watch 🤣!

[@terryc6420]

This is good content, Paul, thank you for sharing it. This is consistent with my observation after dealing with my Rolex AD rep, and one of the AD's honchos. From a rank-and-file AD rep's perspective, selling Rolexes doesn't provide a lot of job satisfaction because you're constantly saying no and turning people away; you need to justify to your manager why your customer should be allotted a hot piece, ie basically "selling" your customer to the store manager. Also, Rolex itself constantly spies on you by sending random walk-ins to ensure you stick to the company line when answering questions. Yet, despite all this, people stay in their jobs because there is no retail job more secure these days than selling Rolexes.

[@richardclowes7428]

It's a self fulfilling prophecy of shite. The AD's reserve the hard to get watches for the best customers. The best customers are the ones who buy a lot of watches. The reason they buy a lot of watches is because they sell them on the grey market and make a fortune.

[@davidforman6191]

How many best customers/flippers split profits with AD managers I wonder.

[@richardclowes7428]

@@davidforman6191 some of them for sure. Rolex should be offering a solution to this whole problem though. Short term its great for pushing prices up but the brand is being tarnished by poor business practice. A centralised order and allocation system supplied via reputable AD would solve the problem..

[@donkremer6019]

@@richardclowes7428 for Rolex, there is no problem. They sell all their watches.

[@richardclowes7428]

@@donkremer6019 for sure Don and so do the ADs. But theres another factor in the equation, the customer. Many many customers are unhappy because there's a shortage caused by an imbalance in the supply chain. Poor practice by Rolex sales agents is tarnishing the brand.

[@richardclowes7428]

... it’s a bit like Buying a new Mercedes Benz from a back street car dealer

[@robertn3121]

Paul, you’ve peeled the same banana twenty ways to Sunday. How about something other that how difficult it is to get a Rolex...

[@andypandy4987]

Thanks for airing this Paul. Regarding waiting lists, Rolex dealers are quick to say that there are no longer waiting lists, rather "expressions of interest" lists. I think there still are waiting lists, how or if you progress along this is another matter of course - when the guys at Scottish Watches recently intervied Brian Duffy the WOS CEO it was said that his business card states that he is "keeper of the Rolex waiting list" and has a file on his desk with the details of this. Clearly they keep intelligence on purchases, I know that as the Fraser Hart dealership I have bougjt from has now been taken over by WOS and they know I have also purchased from Goldsmiths and Mappin &Webb previously. Andy P

[@lordmaxwelll]

I was so lucky to pick up my sub this week. First watch bought from Rolex and that particular store! I’m so happy!

[@lordmaxwelll]

@@dmaul5190 nothing. First thing ever bought from that AD. I have passed a few leads across to my contact but this was my first purchase.

[@chizumulu]

Excellent video, fantastically articulated! Thanks Paul x

[@macrolex9485]

7 ‘hard to get’ Rolex steel sports from 5 different AD’s in the last 3 years - no previous purchase history with any of them and none of them made any suggestion that I buy anything else. I’ve visited, telephoned and emailed nearly every every AD in the UK during the last 5 years - yes it’s been frustrating - most of the time I’ve been politely told ‘lists are closed’ or they’re restricting sales to existing local customers - again not once has it ever been suggested I could improve my chances by buying other items from them.

[@Watchugoton]

Greasy video yet again 👏🏻👏🏻👏🏻👍🏻👌🏻🏴󠁧󠁢󠁷󠁬󠁳󠁿

[@timcross11]

Most luxury brands operate this way. I dont know why anyone is surprised. People need to stop complaining about Rolex and buy other brands

[@rogermycock4801]

Exactly I for one am sick of people having a whinge, sulk and bloody good cry about Ad's and not being able to buy a luxury item, (clue it's a luxury item), like you would a Timex. All these video's do is stir the already turgid pot.

[@DingDong-tj9ce]

So long as consumers continue to pay ridiculous gray market dealer prices this nonsense will continue. I for one refuse to play this game which only disrespects legitimate purchasers. I blame Jean Frederick Dufour (Rolex CEO) for this current position which completely goes against Rolexes previous respected sales practices and which has gone downhill under his leadership. I much rather buy a JLC as I no longer desire or respect the Rolex brand.

[@bennychen7433]

At the AD I buy (and they have multiple brands), 50 percent of inquiries are for Rolex steel sports. It is not possible for any store to meet all customer needs.

[@PatricksFinanzen]

The interesting question would be this: If you would buy a Sub from an AD new for $8700, would you be willing to pay $15.000 for the same watch, if it would be available next week without any problems? If so, buy from the grey market. And if not, then I would reckon you only want the watch, cause it's damn hard to get and you'd be "proud" you got one. But if anyone could get a Sub, GMT or Daytona like an Omega, who the heck would still want one? There lies the problem...

[@stupitt6989]

Great video Paul!! 👍

[@bigbrotherwatchesdannyboy306]

I am 10 years too late for a Rolex sub. 🤦🏻‍♂️ It is okay, I like Breitling too. 👍

[@KR-je1if]

May I ask why 10 years to late

[@bigbrotherwatchesdannyboy306]

@@KR-je1if Haha yeah no AD wants to sell me a submariner at retail. 😂😂😂😂 10 years ago subs were available!!! 🤷🏻‍♂️🤷🏻‍♂️🤷🏻‍♂️

[@PibrochPonder]

@@bigbrotherwatchesdannyboy306 in all the shop windows

[@KR-je1if]

Last time I purchased a new sub from ad was Jan 2017. I'm surprised. I hear a lot. But I've not had long waiting time maybe I been Lucy. I've only ever purchased 4 rolex since 2008. Sorry to hear that

[@rippy_b3775]

Me too. Wanted a Sub for my 40th when they were in the shop window, but with family pressures on the finances I decided not to. Now 52 and with the kids older and no mortgage etc in a much better position to get one... only I can’t. Tried for a couple of years until the model changed. Not been back in to re-register due to the appointment only situation (no point booking an appointment for something you know you won’t get)...and judging by this video, the situation it getting worse. Just refuse to pay double retail so I don’t think I will ever own a Sub now. Perhaps the situation will improve in the future 🤷‍♂️

[@metaparcel]

Great interview

[@styx4947]

Absolutley a brave thing. As she said, it's tough in brick and mortar retail, period. Weather its watches/jewelry or anything else. The internet is slowly strangling it, and contrary to popular belief, it's not the ability to buy something from your own home that is the kill shot, people have always had the ability to shop remotely, by letter or telephone. The real dramatic change has been the ability to ship an item any where in the world in less than week.

[@watchthisspace2099]

Hi Paul, thanks very much for sharing the interview with us. This also confirms what we already suspect the inner workings of these Rolex ADs. This flipping will only stop when the honest watch enthusiasts stop buying from them. I say pay the MSRP and not a cent more. If flippers find that they can't get a profit out of selling in-production SS professional pieces, they will stop going back for more watches. The high-rolling VIPs have bought a fair share of these watches to flip and have earned enough profit to recoup the losses they cop from buying the undesirable watches. Of course, if the watch is discontinued, this is a different story altogether. Sure I'll pay over MSRP for a 116600; I just can't afford it at this time. cheers, Tom

[@timcross11]

Hi Paul from a value retention point surely existing Rolex owners should be loving this. It means their current Rolex pieces hold and rise in value as they are becoming hard to get which is why i’m guessing you buy them and stick them in a safe? Maybe i’m looking at this the wrong way. I never personally purchase a watch as an investment but i know my money is safe whilst these practices continue?

[@Treetopflyer777]

In 2020 I bought an explorer 2 polar and a 41mm OP blue from my AD. They put me on a wait list for a sub. But was told it’s a 5 year wait list. Fingers crossed it’s sooner than that! Hopefully I’ll actually get a call.

[@Neto_BCO]

This was a great Vid !!!

[@ianmargetts4940]

Nice info on the grubby business of Rolex...

[@JAIKUMARBHATIA]

I’m super happy that I was able to get an Explorer II in black dial (216570) with ease. (No purchase history at all). I went to my local AD (in Aruba) and the salesperson was brutally honest with me. She said getting a Submariner won’t be easy cuz there’s higher demand in bigger countries like the US and UK. The lady gave me a paper where I can write my name email phone number etc. And behind that paper I wrote 2 watches: A Sub 41mm and Explorer II preferably in white but black is also fine. Since I hear many stories that its hard to get and all, I thought I won’t get a call in a month or so. 4 days later, I randomly got a call that they had received an Explorer II in black and I told her I will come take a look at it and then make a final decision if I want it or not. And voila, I bought the Explorer II for retail. This is my first ever Rolex btw. I think it was maybe easier to get cuz there isn’t a high demand since it’s a small island where not everyone randomly thinks of buying an expensive watch, especially in today’s days.

[@johnwhite.762]

Thanks Guvnah and the young lady

[@Martin-pq8mj]

Good video Paul. As you mentioned, nothing explosive but good to see things getting confirmed. ADs are clearly doing what they can to maximise on their sales and all of the targets will be driven by the top, further driven by the share price. Not great for the average consumer, but it's all about the bottom line and it's delusional to believe it would be about anything less.

[@Bruceonthelose]

I like these insider interviews it's good to hear it from someone on the inside even if it's just confirming what we already knew.👍

[@rogermycock4801]

At the risk of being a pedant. all we heard was an, "actress", traversing a well trodden path.

[@asifgoldmine228]

Pauĺ i need your advice or help please mate. I sold 2 Rolex watches to a pre owned watch store in London and its been days and they keep saying they'll pay but dont. When i sold it they said it'll arrive same day. each time i call they duck and try to get me of the phone and say they'll pay but they still have not. When i sold it they said theyll pay same day. It takes 2 mins to do so why are they behaving like this? Can we pleasr have a chat some way or some how?

[@asifgoldmine228]

if you can't help no hard feelings.. will continue to support

[@andrewgiblin3468]

The manager a my local AD told be a couple of days ago (this is a reasonably sized AD as well) that Rolex have told them they'll only get 5 of the OP 41mm's in 2021, that's how hot they are and how limited the supply is.

[@nathanstupple3848]

Brave lady such a sad situation, integrity Left the watch business waiting lists were fine Been on a few . This will end with more fakes more flipping. Cheers

[@adrianward7888]

I guess hypothetically, if we was an AD dealers you are using leverage and the Rolex hype to increase watch sales. Unfair "yes" but a business to run,. If you are prepared to buy a watch from a grey dealer and pay double the price, you may as well buy a couple of brand new watches from an AD. When dealing with the Grey market they all quote their business running costs (justifications) hence their mark-up prices. And if they purchased it at RRP then they are more greedy than an AD at est Rolex 37% margins.

[@algernonwolfwhistle6351]

I'm on a waiting list and have been for some time. I keep getting fobbed off by my AD but I'm not going to buy any watch that I don't want just to get one that I do. I'm completely disillusioned with the whole process.

[@clarky26-_-10]

Good morning people. Nice vid Paul, good info as always 👍

[@Amaru_r]

Very interesting video, i have enjoyed a lot, very interesting information of rolex behaviour from true resorce! 👏👏

[@Nexus.Achiles]

Unprecedented demand for Rolex and very little for most other brands means ADs have to find new ways of moving stock, simple as that. It's only business. If I was running an AD I would do the same thing. People's wages to pay, mouths to feed, bills, taxes, rent, insurance and tons of inventory few people want. If anyone has a better idea to keep the business viable, I'm all ears. They sell luxury, not essentials. Plenty of other great brands easy to buy. Get off your Rolex obsession, people. Don't be sheeple.

[@timcross11]

Couldnt agree more

[@80barlo80]

Why am I unsubscribing from this channel? Because I am passionate about horology and this is more of a Rolex Business channel. Paul seems a good guy and I wish him all the best. I am just fatigued with all this click-baty Rolex mania.

[@rogermycock4801]

I have noticed a few of the regulars on here have been absent from the comments section of late. You make a compelling point.

[@oktfg]

Yep, has descended into a Rolex bashing channel filled with folk crying why they can’t buy hot watches to flip. Guess Paul hasn’t realised going for easy clicks by uploading brand negative content limits who will collaborate with him in future. Only a matter of time before Paul’s uploading melt down rants like Archie

[@rogermycock4801]

@@oktfg We've already had a couple of video's where Paul has got a bit teasy, so it's inevitable.

[@bobbydazzler1780]

Same

[@oktfg]

@@rogermycock4801 The comparison with the content Jenni Elle is putting out, no wonder she swerved Paul, which is a shame as Paul does have knowledge that would compliment her presenting style if they ever did a joint review.

[@loriosterweil982]

Please ask the AD this question. I went to my AD on 7/28/21 asking for the two toned bluesy Sub. I was put on a waiting list. I’m 3rd on the list but I didn’t think collectors and flippers were the least bit interested in the watch I desire to keep and wear. Why can’t I even purchase a watch that no one else seems to want? What’s going on?

[@TonyHobbs]

My experience is five (6 inc wife's date just) Rolex in less than three years. And zero else. No pressure. Just patience. Blue dial yacht master, polar, batgirl, hulk and white Daytona. It can be done with good relationship and right AD. Just finding it ..

[@macrolex9485]

. My experience is the same as yours Tony - 7 ‘hard to get’ Rolex steel sports from 5 different AD’s in the last 3 years - no previous purchase history with any of them and none of them made any suggestion that I buy anything else. I’ve visited, telephoned and emailed nearly every every AD in the UK during the last 5 years - yes it’s been frustrating - most of the time I’ve been politely told ‘lists are closed’ or they’re restricting sales to existing local customers - again not one has it ever been suggested I could improve my chances by buying other items from them.

[@TheSnookerGym]

Question Paul, for this courageous and morally upstanding young lady: "Is it now equally as futile to have hope of buying a yellow or orange new OP as it is a blue face Sky Dweller?"

[@vvvhhhhhbb]

@@micahfrazier3723 What is your issue mate? Someone asked a question, they asked for a reason. You are the reason Rolex owners get such a negative moniker. I am sorry we are not all as smart as you are, but when you don't know you ask.

[@ESKFmma]

This is catch 22. For those who have Rolex’s in their save stored away for a rainy day. You need this to happen to keep the price up and keeping up. If this was not happening and there’s enough Rolex going round, your Rolex’s in the safe value will be going down. People always want what they can’t have. The best marketing plan is making people want what they don’t really need. I didn’t know the demand of Rolex two years ago until I found Paul’s channel. Now I want a Rolex too 🤦‍♂️ All thanks to Paul 😡 Paul you sure you not playing double agent here. Working for Rolex!! Making us want what we can’t have 🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣

[@maxlyca230]

Well done Paul good video. I have been very lucky over the years as I have been given many of the desired Rolex sports models but still I feel I have to play a game with the two ADs I buy from in UK. It is very frustrating so I feel sorry for normal public who want to buy a once in a life time purchase.

[@the_fazer_boy]

How do we put an end to this? Hi Paul, it would be nice to hear your comments. I hear you that one would be for Rolex to accept pre-orders with upfront payments with probably a year waiting list. At least I know I am going to get the watch I want!

[@chief_energy5404]

Thanks Paul; as suspected the Rolex AD network is broken, collectors have already started to move to other brands.

[@charlton5787]

Anyone know the model number of the watch in the thumbnail?

[@kostasp1137]

Thank you Paul

[@mikeslater4043]

Hi Paul, new subscriber and love your reviews , they are a huge help as I'm looking get my first Rolex, I'd be interested to know from your contact.. if for example I managed to get a new Oyster perepetual then asked to go on the waiting list for a sports model how realistic are my chances? Or would I still be railroaded towards having to buy watches or jewellery I don't really want or need? Kind Regards..

[@nigelwayside4994]

As a owner of a 5513, it will be my only Rolex. I think Rolex are as guilty of perpetuating this dodgy business, and this interview confirms it. Go buy a Steinhart... 95% of a Rolex at 3% of the price. I now own a Steinhart OVM and it runs at COSC and looks fantastic.

[@sportsshooter2574]

This Rolex AD business is a joke. I have a datejust since 1984 and the wait list, over inflated prices, put me off Rolex. I'd rather walk into an Omega AD and but a Railmaster with a discount. I like your channel and keep up the good work

[@johnscott4693]

So, again (sorry Paul, my head still just fit through a doorway), a Rolex Executive confirms ALL of my previous posts i.e. Two years ago the franchise agreement changed, waiting lists for the general public are dead etc. The words suggested she was rather low down the food chain, (selling just one steel sub), but she interestingly acknowledged the power of the store manager and area Representative - a good point. Even as a VIP customer, my lady Rolex exec. always, but always, checks every short supply sale to me with her manager. That’s proper power - in any franchised model. In fact, I’m beginning to think it is now in the Franchise Agreement! Ah, what I wouldn’t give to read that document ...

[@daverobertson3556]

Let’s be fair and realistic ! Most of the hot watches bought list are sold on, that’s a fact. If I were the store manager I too would be maximising profits and so would any good manager. Why should they pay all the overhead s and let everybody else run away with the bigger profits. Not enough watches to go round, that’s why there hot ! Good on them for getting the best deal on the few they get. Don’t we all know what’s going on , some things don’t need proving ! Let’s not forget that some ADs look after their loyal customers too and you don’t have to buy anything you don’t want to get your watch.

[@jeffhirata]

Hi Paul. I might buy a 126610LV for $19k (£14k). Today, what do you think of the "used" prices of the new 2020 Rolex steel series. Are they too overhyped? Will prices settle down more or flatten out? What do you predict over the next few months/years. Unfortunately, I cannot buy a new one. Thanks Paul! Love your videos!!!

[@mkanz100]

why is the Daytona so hard to get on the list i can get one not buy a shop, to get one?

[@andrewjames9963]

Nothing we all sort off new, iam currently on the wait list for a explorer (10 months ) and just on for a op36 Tiffany . Previously purchase history 116613lb submariner from same store. Went in the other day and wouldn’t give me no indication when and where iam on the list !

[@ejjrl1ify]

Great content again, shining a light on this despicable practice.

[@mohnnadmercedes8246]

I can't even get 36mm black Op 😞😡😡

[@richardgreen8919]

As you say Paul,you have already briefed us on this subject.Very dispiriting however.Oh for the good old days.Keep well and stay safe.

[@feefifofum]

You're becoming quite the Rolex news journalist, good scoops, kudos to you. Can I throw this out there: does this method of trading only with selected priority buyers not fly in the face of trading standards somehow? Any legal boffins care to comment?

[@DXgbell]

What’s the chances that some of the so called flippers are known acquaintances of one or more independent dealers who fund their purchases i.e., flipper is given the money needed to go and buy the watch at list from the AD? Flipper then takes the watch to the independent dealer who gives the flipper a bung for his trouble. Independent then sells watch at twice list or whatever. Just a theory.

[@ashtonboyer6145]

Saw 5 subs in the window last week at a ski resort

[@c3ktlc3ktl85]

I’ve got the money n ready to do the deal with my local AD for the 126610lv sub £7650 I can’t see me getting a sniff tbf, I bought a Tudor gmt earlier in the year so hope that’ll make a little difference, the flippers are killing it, I would actually like to know how many folk really do pay these £15000+ asking prices

[@albertboulderwardthe3rd590]

Here's a question to ask the lady next time Paul, in terms of actual cash spent, what kind of purchasing history does one have to have to stand any chance of purchasing a steel Daytona.

[@rabelosancho]

Six figures.

[@timcross11]

Prob best to go to a grey dealer for daytona. Daytona prices wont tank too so should be fine paying over retail

[@hoops3166]

GREAT video as always Paul Please keep putting them out and protecting the people who are giving you the info. Good way to protect her identity 👍👍👍👍

[@GeckoCkCkCk]

Hahaha. So the kickback system is to buy other watches simultaneously. So the kickback is on the record as a sale with receipts. The kickback goes to the corporate revenue, not into an employee pocket. A professional flipper just needs to flip the other watches too. I think this ties into yesterday's video you shared, where the buyer said he was able to buy stainless rooter sub from a store with high sales volume. So withholding for other purchases could be a strategy for stores to boost income that wouldn't otherwise have enough sales volume to support Rolex's AD requirements. Maybe this is a network marketing strategy. The flippers could be seen as a hybrid lender sales force for that store. So lesson appears to be to buy from a dealer that sells enough without extortionate sales methods. Alternate lesson is to shrewdly analyze (without self deception) if it is worth your while to flip other watches. Wow, the price of a Vostok Amphibia is less than half the number in rubles as the number of pounds sterling for a Rolex subie. (99 rubles per pound today.) Here's my favorite submariner! instagram.com/p/CCjwKAND13F/

[@JohnnyB21401]

This is a joke. I’ll keep my 2008 explorer 2 and won’t look back. I’m not paying over retail, I’m not buying jewelry I don’t want and I’m not buying a Rolex I don’t want. I guess that excludes me from buying a new Rolex. I think the actual number of people buying Rolex these days is smaller than ever just a few getting all the watches.

[@craigrobertson7938]

Nice to get it confirmed. Wonder if the flippers kick back to the AD once they flip on. Surely Rolex can identify which dealers are selling to flippers.

[@mhinchy86]

Two groups of people in the comments: 1) those dealing with ADs trying to buy Rolex (both successfully or not) and interested in their alleged business practices, and 2) flippers / existing owners (watches probably 'investment safe queens') / those that have no problem skipping 'the list'. Group 1 appreciate the videos for what they are and the insight. Group 2 find them 'boring' or troublesome as it unveils allegedly shady business tactics from which they profit. Its these videos that probably generate the most views as many are finding themselves in this situation with purchasing Rolex. Those that find it boring or tiresome can always choose not to watch rather than whining? The owner of the channel can do what he wants. For what it's worth I've had mostly great dealings with my AD though it'd be selfish to suggest this content should stop due to that as it is clearly serving a purpose.

[@chipmacgill]

IDK, I always like to buy every "normal" iteration (no diamonds) dials of the Rolex sports watches I have. So, definitely black/white dial and much to the chagrin of my AD(they couldn't care less) I won't trade any previously purchased models in to get a new one even though I have never worn my Kermit nor the Hulk, So, I keep all of my watches. Would love to have an Oyestersteel Sky dweller, I guess I would need 3 versions. Blue, Black and White dialed. I think it's funny that, the sales gal says the one guy came in and to get his Rolex had to buy a Breitling and an Omeeeeega. Sadly for Breitling that's the only way they would sell some of their watches (Oh, and today if you buy a Rolex you can get a Breitling) Because any other day you could buy a Breitling at 20% off in a Breitling AD, same for Omega. Just saying. Frankly, like many others I am not pissed at Rolex, just the ADs you will rarely win one over. I love all of my Rolex watches, but I am probably done (probably) buying them from an AD if I plan to buy one. Actually, that should probably be my new strategy. I travel a lot and if I stumble across 1 I will buy it. Or as many as I can. Otherwise, there are a few other watches I want. IWC, Breguet, Patek (no, not a 5711🤢) unless I could buy at list and flip it 😃. Paul, personally Rolex can end this problem, the easiest way is to make more watches but then, of course, they wouldn't hold and or even appreciate in value. We only bitch and moan because we can't get them (hence the value proposition) and of course the horrid treatment by the ADs which to me as a former Retailer doesn't make sense. I know you will hate this, maybe, but if Rolex really cared about their true clients (the end users) cause anyone who buys is a client, they could end this. If I ran Rolex I would discontinue ADs and only have factory (Rolex Owned) Boutiques 1 in each major City, in most countries, and sell online. Online would be for standard models, like if you just wanted a Sub or Datejust. The Factory stores would have all models in stock for show no or very little "walk out" sales. Maybe not even working models (saves them money and they wouldn't get robbed.) Then we could all see, hold and lust after models that most of us would never get a chance to see. They would also be able to employ better-qualified watch sales people to help you in your experience. They could help you buy a "stock" model or customize it through the custom division software, (dial color, rare stones, blah, blah, blah)Then you would place your order and have it delivered either to the Rolex Boutique or a second tier qualified/certified, Authorized delivery servicing dealer (what we would call ADs) those dealers would get a "commission" then everyone is happy. Oh, not the current ADs, but who gives a F^c$ about them personally any longer? Rolex makes more money, they don't have to make any more watches and flood the market killing the secondary market but still preserving the value prop for people to "invest" in the Brand. They can track original purchasers better to cut down on unauthorized resellers and pure flippers. Lastly we get the watches we want. And could really create some cool 1 OFF-custom pieces. How would you end this problem with the ADs, Paul? What would you do if you ran Rolex?

[@arcadiushakim3675]

Do all Salesperson work on commission? i was told by my Rolex AD he does not get any commission on the watches he is straight salary. I said what incentive does any of the salesman have on getting a person a hot watch, if there is not commission? No need to call anyone, or sell anything if you dont have comission.

[@Giovan_Nino]

👍 Thanks Paul..just confirms, it it was needed that they are playing us for suckers..

[@henrymunoz6163]

i been triying to buy a gmt master for the last 6 months with a local AD , i always pass by the same store and every time i am there , there is a the same customer buying a Rolex from the same sales person . every one knows this customer is a flipper . i was comment that with tje sales men that help me. AD sales to flippers and has priority with these customers . Rolex and the AD are the ones supporting flippers.

[@spikkyboy]

4 subs in a month. Noooo will never see one. I guess this is a UK AD so most likely goldsmiths. Interesting and thank you to the lady for the info. Puts some perspective on it. Personally I love reading about looking at and buying watches. If I cant get Rolex I'm buying other stuff. Lesser brands and used.

[@dr.supersnake4627]

AD’s know who the flippers are . How many sports watches the same person needs as the lady said !! We would like that this practice ends so the integrity of the brands remains where they should be. Manufacturers should somehow investigate and take care of this issue.

[@matthewsfan41]

Well done Paul. I will say that 5 subs a month is far more than I would have thought. Unless that included bi metals. I wonder how many LV models they’ve seen?

[@hautehorlogerie5976]

Nothing news please stop this BS! The Grey dealer is the flipper

[@andymapp629]

Hi Paul Really love your Chanel but I'm fed up of hearing about Rolex Rolex Rolex. Let's move on and talk about other brands that deserve discussion and who are just as good as Rolex.....such as Omega

[@micahfrazier3723]

You’ve got some serious beef with authorized dealers 🙄

[@dannythomas7902]

Yer because they are Fakes

[@maxlyca230]

He does but rightly so. I am not a flipper as I am lucky enough to have some of the desired Rolex Sport models but the ADs I deal with still make me feel I have to do a song and dance with them before they supply me a watch. It is super frustrating so I feel sorry for Jo Public who has no history with the AD. I understand why Paul does these videos, it’s speaking out for the majority of the public.

[@Phil5150Bower]

My authorised dealer in Sheffield is nothing but amazing. Anyone in Yorkshire please visit HL Browns I’ve had business with them for years. Great service.

[@feefifofum]

When the average Joe cannot buy a watch that's freely advertised without getting on some frigging notional list I'd say too bloody right he has a beef with them and good on him to keep chipping away at the bar stewards

[@feefifofum]

@@Phil5150Bower I'm going to place an order for a sub and a daytona, I'm sure as they are advertising these goods for sale I'll be another satisfied customer

[@PatricksFinanzen]

Nothing new tbh, I know about this since 2-3 years. That's the way it is. It doesn't matter if someone has the cash and would like just the one steel sport Rolex for life, if you are a "nobody" you will never get one. Buy the crap no one wants and you might be able to get the one you desire... maybe.

[@pravinpandya3033]

So if I walk in to Rolex store and ask about Steel models, simply NO.?

[@chrisb.h4605]

Bless Her heart! morals in the human organism are severely lacking these days... I hope she doesn't get caught out when relaying this information..

[@lordbountifulitsme7919]

Fantastic 😃

[@juancastanos7685]

the steel DJ41 is not available, even a simple OP :/

[@bbrebozo6417]

Rolex professional two tone is still obtainable at ADs. If you want a tool watch buy Omega. Rolex is mugger bait so in the long run you’ll be better off wearing an Omega.

[@jasonwells8759]

Well done Paul.it says it all doesn't it

[@sdempsey1984]

Surely AD’s want a mix of existing clients and new business. If you won’t sell any new customers the watch they want how do they expect to grow their business?

[@timcross11]

Someone somewhere is getting their watch with no purchase history somewhere but with the demand being fairly high its so hard to spot.

[@aljack1979]

The big spenders who return for pre watchers

[@Mpayne1472]

Unfortunately a lot of AD’s are being tarnished by one rogue shop. If you want to walk in the door and expect a watch that day - go to another brand If you build up a relationship with an AD your work will pay off. Flippers are blacklisted. Period

[@craigfroude8109]

It this is not news. Everyone knows how Rolex ADs operate... I’m after a New Air King or Explorer 1 and was in London today and visited 4 ADs and same answers all the time... “ we currently don’t have any but if you email us your details we will let you know if one of the watches you want come in” 🙄

[@Kk58226]

I wonder if used car salesman are better people than Rolex ADs 🤔

[@owentate8832]

Oi! Nothing wrong with us used car salesman! 🤣

[@barryisland3349]

Be interested in your thoughts on Hadleigh and Royal selling Rolex in Reigate Surrey..

[@sonudilli2450]

This is good content

[@miraclethehousekid9339]

I walked it to mappin and Webb and picked up a Wimbledon no problem I got lucky

[@watch_habit]

Well done Paul... now that you have cleverly uncovered the truth - it is time to move on mate.

[@PaulThorpeOfficial]

Yes, I shall be, this video has been 'in the can' for more than a week, but I had to air it. Cheers.

[@carlosholley4262]

What would the waiting list be for a Rolex Submariner / Submariner date?

[@timcross11]

Id presume 3-6 months if you find the right AD

[@stevejones1967]

I’m so so bored of hearing and seeing the same stuff. We all know this happens.......move on, more important things to think about ......dull content

[@barrycolmer324]

I think you are missing the point my friend

[@stevejones1967]

How is it possible to miss the point, it’s made constantly, repetitively, simply using different reference points. I’m no Rolex fanboy, I own a bunch of them along with other brands, and I accept that if I shop more with a particular AD I will likely be treated differently, in exactly the same way as if I buy coffee at the same cafe each day. Why does everyone thinks it’s unfair of the frequent hi value customer gets treated differently from the one off......that’s the nub of it......so no not missing the point at all

[@barrycolmer324]

@@stevejones1967 still missing the point imo, but I don't mean to offend you or anyone. Maybe its down to interpretation. Have a great xmas

[@stevejones1967]

@@barrycolmer324 so what is the point I’m missing Barry, do tell