What is Sony Doing? | Sony a7C Reaction

I give my reactions to the official specs, pricing, and hand-on takes of the Sony a7C camera.
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[@venom5809]

This camera is a hell no at this price. This camera definitely was supposed to come out earlier, the old menus, the screen and the fact it doesn't have a card slot for their new memory cards tell the whole story. This is a $1200 camera, that's where it should be or less.

[@techsavvy9860]

Agree

[@GuitarRJP]

I could see it being like $1398 max - original price of the A6600, and then it would be a "maybe" for those looking to do mostly video, with some photo but want a full frame, instead of APS-C. But, a person who does video more seriously (beyond vlogging) or those who shoot weddings (photo or video) it is a second camera at best as it has no 4k 60 and not dual card slots.

[@pematamang9268]

$1200 is expensive either. This is 2020 not 2017 for 4k30p 8 bits 4.2.0. Shameful Sony.

[@marcotschilar1531]

Agree

[@LangstoniusRex]

I would totally go for the Silver topped one. Re: Menu system. Feels like they are dumping old parts.

[@HeroShotz]

If it was a competitor to the RP it be a GREAT camera but at the same price as the a7iii and z6 this baby is dead in the water.

[@LangstoniusRex]

Im so happy i didnt wait to buy a new camera when these rumors were announced. I would be big mad lol. Time to save up for the A7SIII ( i bought another black magic pocket cinema cam btw)

[@JoseTheRover]

Sony Canon’d themselves

[@dracphelan]

I would rather spend the extra money on an A7III.

[@pinkflairgirl]

Same. And where I live, the a7iii already sometimes goes on sale to where it’s cheaper than the a7c will be. So it’s a no-brainer.

[@aliendroneservices6621]

@@pinkflairgirl Check the latest prices. a7iii prices are skyrocketing.

[@riotrob]

Buy used, spend a lot less.

[@GonePh1shing]

A7III is a few hundred dollars cheaper where I am. This price makes no sense...

[@GuitarRJP]

Yes! You could get a used A7iii for about $1200-1300 so that would be a better option, unless you HAVE to have the flip out screen.

[@Tom1707F]

I am missing this: - front dial (as A7iii) - joystick (as A7iii) - bigger 4-way control (as A7iii) - AF / AEL switch (as A7iii / A6300) - custom buttons (as A6500) - 2nd card slot - EVF with least .71 magnification (same size as A6xxx) - new menu system Some of those could make the body 2 or 3 millimeter bigger, but who cares. It is all no rocket science to add those stuff. Sony just left it purposefully away to make people want to upgrade when they release mk2.

[@abhishah1998]

Love the outro ❤️

[@TomasVillegas]

My sentiments exactly. Appreciate your insight.

[@whitewalker9622]

The pricing was missing for me! I would go for the black one. Mayby they will come out with an A5c..

[@abhishah1998]

Unbiased Honest Review 🔥🙏

[@IMDABROWN]

that opening!

[@uncleelias]

@that1cameraguy, Iphonedo mentioned that this camera will be good for someone who is just starting out and wants that smaller form factor with full frame. Framed like that, would you say it's a disappointment? Not everything can be for seasoned photo and video shooters. Is there another similarly priced and sized full frame camera for the "beginners."

[@maf3695]

Just ordered a Sony a7c at $1475 from B&H and a 24-70mm f4 fe at $488. Good deal? My first full frame coming from a6000.

[@Jeremywm]

I'll get one when its on-sale for $1498 this Christmas haha

[@Ibrahim_usman]

What if sony updated the a73 with a flip screen, no record limit and replaced the current a73 with it and sold it for the same current price of the a73. What would you think about that camera?

[@keifer39]

If the price is right on black Friday I might pick this up. suits my needs at the moment.

[@bmbfilmshd]

Big Facts Bro!

[@asheler1]

It’s not priced competitively enough when the A7III sells for about the same. The smaller form factor is not worth dropping the second card slot and other compromises. I wonder when an A7IV is coming though. What will it be priced and how will the A7III and A7C price be affected?

[@minidom5192]

missing: * bigger viewfinder! with 3.7 mp (or better) resolution * front dial! I would have bought it instantly if it had those two things

[@marcotschilar1531]

100 Percent agree with u. I would use it for photo. I was wondering why not a high res display with more touch abelity

[@davva360]

Similar thoughts. Like the idea of a smaller full frame but it’s missing some key specs so I am still waiting for the A7iv announcement

[@PPYTAO]

This is how I feel. This camera feels 2 years old.

[@Lunafilms12]

I agree 100% with you! I have the A9II for my wildlife and the 6600 just for video and I will stay with that right now.

[@Andre-xi1hb]

I think that this camera is too expensive for what it offers.

[@wildan9082]

I was hoping this camera could cause price drop in their aps c lineup, lol

[@markshirley01]

I want one but I'll wait - good thing.about the camera market is how they level out at the right price pretty quick. 2-3 months from now the A7C will be £1300 here in the UK on the grey market.

[@ruslanr.6171]

They released it with old menu system, because the only thing (or main) that would differ Sony a7IV from a7lll would be articulating screen+touch menu system.

[@RawloftheDead]

Luckily you have enough options on cameras out now that you can get with the features you want. I agree this A7C would have been good in 2018. Im still rockin my a7ii and a6000 and very happy.

[@Eric_Rossi]

Pure facts man.

[@BarefootMediaTV]

no 4k 60 bc they want the a7iv to sell when it comes out (hopefully soon). It has to be inbetween the a7c and a7siii so will probably give us 4k60 but not 4k120.

[@pigmintfilm256]

It's kinda the opposite of what I would have hoped for. I'd have been happy to take aps-c in an a7iii size body if it gave me 4k60. I'd have thought we would get a new line with the aps-c sensor in a bigger body to mitigate overheating and allow 4k60 and better IBIS. I'm also happy to wait it out to see 4k60 in aps-c rather than spend a tonne more on the a7siii.

[@lawrencesayshi]

That would compete SO well with the Fujifilm XT-4. They absolutely need a new APS-C sensor, though. Maybe 26MP with better low light. Bigger body can also add more dials, more buttons, bigger screen, dual card slots, etc and would SLAP. If that came out at $1799 I'd get it in a heartbeat.

[@pigmintfilm256]

Lawrence 100% we may be the minority though

[@tbreit]

"Sony Cripple Hammer" officially announced. Although the RX100 line introduced a "cripple tack hammer", the A7c used a "Sony Cripple Jackhammer".

[@PolskiAmbient]

Cool vid

[@itsneight1260]

Nope... still not coming off my A7ii for this thing... give me MOAR!!! Cannon is looking really nice right now though!

[@sirgigolo]

Totally agree with you and this video! Don’t give them a pass. I think that it is bad timing and missing major features that are found on all other cameras at this price range.

[@kennethwilliams5666]

I’d just like for someone with access to ask Sony why isn’t real-time tracking, unlimited recording, etc.. available in the A7 III since it’s beyond obvious now it isn’t a hardware limitation.

[@zhenshan3312]

I saved 1800 dollars, which I didn't have in the first place

[@riotrob]

Your “brother” eh? We all know it was Jason Vong. Haha

[@lowisl289]

Up

[@NickL0VIN]

Rob Kramer is this a racial comment? Hahahah

[@AnNguyen.]

No that his real brother

[@cj64films]

This camera should’ve came out before the A7siii and people wouldn’t be as upset when the A7siii came out because it would make that camera shine even more, and they’d understand why it didn’t have the new menus or the BOINZ XR sensor. As an a6400 user, I’d rather spend the money on an a6600 for the extra custom buttons, big battery, and video eye AF

[@KenMyers]

That pitiful viewfinder kills it for me. Plus the rolling shutter is still as bad as ever. Will wait for a74 to see what it brings.

[@alexsmedile]

I agree with everything.

[@Ramotttholl]

I love the 2 tone frame with the nice dark orange accent. But other then that its a no for me. intro camera's for me are around 1k.. if its almost double then i might as well go and save up another month and go all the way to an a7RIII. I had the a7 for a year then went to the a7riii as the a7 helped me look for what i needed in a camera there where only 3 things i had a hard time with. a lack of Animal eye focus and the small dynamic range i just kept having problems with where the biggest 2. the sharpness as i'm a cropaholic was the other. and sure the big 2 have been indeed been improved but for my liking the price is now to close to the big boys. so in my opinion its not ment as an starter camera but more like for people who want a full frame version of an APS-C camera which well sounds like a really niche group to me.

[@ipodcrazy1030]

hopefully with this being release, there will be a price drop for the a7iii so i can finally get one :D

[@nafnaf0]

I really don't understand why it doesn't have the updated menu system. I would have thought that would be an easy add in. I wish they would have the grip and EVF style form the older A6600. I'd go for silver personally. I don't think it is overpriced for what it is. I'd wait for the A7Cii though, it is rumored to come out ~October 2022, should have the senor form the A7iv, better IBIS, and the new menu system.

[@Reno_T]

I totally agree with you! I think it’s mainly targeted at aps-c Sony shooters that want to have a compact FF body but I don’t understand some of their decisions. The only explanation is, as you said, that Sony planned to release this camera in 2019. I’m a Fuji shooter but I want to add a Full Frame kit in my « bag » but this one is the right one. The real issue for me is the EVF and back screen, they look really bad! And for the color I’m not sure, I have to see in person cause the silver looks like a cheap Fuji :-) Maybe A7IV at the end of the year :)

[@IMDABROWN]

Think you hit the 'nail on the head' at the end. If the a7c had 4k60 you probably wouldn't get the a7siii or the a7iv. But as I said years ago, until people stop buying Sony, Sony will keep releasing cameras people don't want. Canon finally came to the realization and as you said "they are killing it"

[@GrayGhostDog1]

I actually really like the looks and form-factor, but if they were going to ask for $1800 they should have both the improved touchscreen menu system and UHS-II/CFexpress Type-B card slot from the A7SIII...

[@tbreit]

"Accountant Engineering" for the Dodge Charger of cameras - a mashup of a few new features onto an old product and call it "niche". I know....I used to own one.

[@adammohdkhairuddin1749]

The price tag is crazy. In my country, I can buy A7iii + kit lens + another FF lens with the price of A7C.

[@GregorMima]

I own a small compact camera - the a6000. The Nikon Z6 looks more and more tempting after every "new" release in every way. What was missing for me? New sensor. And why is there even a EVF on that cam.

[@sizzlemann]

If you vlog outside, it's hard to see the screen. I use the EVF all the time for composition before I shoot in the bright day sun.

[@GregorMima]

@@sizzlemann I use the a6000 outside on a daily basis, but yeah on avarage i need the evf 1 day in a year ...

[@XDario91]

They clearly cut out 4k 60p in order to not choke the sales of future a7iv and a7cii. I think for a lower price it’s still a great option for prosumers who like to travel. The kit lens is a good option considering range and size and there are fixed lenses with very high quality and reduced size.

[@sizzlemann]

Nope! I'm a full time travel vlogger and I wouldn't buy it. Kit lens is pathetic for vlogging!! Most vloggers use the 16-35 mm lens. 28mm isn't even close to being wide enough for vlogging.Right now for travelers/vloggers, the ZV-1 is a better camera and less than half the price.

[@albedo0point39]

I would have bought this if it had the new OS/menu system. I’d like a smaller camera for travel, since the a7 series have been getting heavier over time. I’m tired of the old menu though... and now they have a new version for the s3, they just can’t keep selling old tech. Also I really believe that the new HEIF file format is going to work well with mobile devices - and they’ve missed that off too. No buy for me.

[@JDFloyd]

Saved half of the A7S iii funds.

[@CO8848_2]

What are they doing? Clearing inventory for the A7iii.

[@nyambe]

It’s a direct consequence of the competition which is basically none.

[@RockyColaFizz]

Its basically a 6600 with the full frame sensor and a flip out versus flip up screen. Simple as that.

[@JoseTheRover]

This camera is hilarious

[@georgelett8317]

This and a original A7S3 were probably both ready in 2018. They should have put new menu system in there or waited till it was available to put in the camera. Getting rid of those spare parts 100%, rebranded A73. A74 may be killer but for how much.

[@timgalletas3856]

This camera makes me think about getting the a6600 instead or get a used a7iii. The a7c is nice compact full frame but the minute you put a big lens it won’t be as portable. Plus it is 8 bit and no 4K 60.

[@st_brown]

exactly, full frame isn't compact once you use the good glass. aps-c already has the same size body and their lenses are smaller. I dont really see the purpose of the a7c

[@dejavuking]

Hey dude. Do you have any new Sony A7M4 rumours!. I was on the verge of buying the S5 but I've decided to wait for the A7M4 as I have a feeling it's going to be a killer camera!. If it has 4k 24,30 full sensor 10bit 4.2.2 and 4k 60p 10bit 4.2.2 even with an APS-C crop like the S5!. With Sony's autofocus and lens selection I really think if it has those important features and 24,30megapixels to take good photos and good low light again I think it'll be the best hybrid camera unbeatable!. If they do that all for £2000 I'll order one immediately, won't even think about it like the PS5.

[@larrylaffer4304]

yes! the sliver one looks more interesting! i'm still waiting to buy my first camera. maybe it will be the a7 IV. because i like the feature slow motion, the sony a7c is not interesting to me and also the fact that sonY is promoting it as a vlogging cam it's another reason not to buy it. because i don't see me as a vlogger... i don't know exactly whats 10-bit but the a7C c has only 8-bit aaaand the ibis is not as good as in the a7 III. I expect from a camera who just released to be a little more fresh and up to date. Anyway! Waiting makes exciting 🙃 Thanks for the Video. I enjoyed watching it!

[@charmerci]

It's more to have a compact traveling camera, not a camera to make full length films. I'm more frustrated at the bad IBIS and slow autofocus as noted by Tony Northrop. As for the price, I don't know why people are complaining when compact APS-C cameras are going for $1300.

[@zh123456]

For now i stick to my A7ii. No upgrade till i get exited about the new sony A7IV.

[@Suroky232]

I think they are just leaving a space for the Sony A7IV. (4k 60fps 10 bit dual card etc) Should of had new menu system. I think they are going for new type of consumer and the high end phone market. .

[@GuitarRJP]

YES! give me dual card slots type II, then the flip screen with an A7IV for $1999 and I will go that way for sure. I have the A7RIII and the A7III right now and would consider the upgrade. I have thought about selling the A7III and the A7RIII and add a couple hundred to get the A7RIV but I don't know that I would use the 61MP as much as the 26.2MP in crop mode! $3200 currently, that is a lot of money for someone's hobby - I love photography, don't do a lot of video, and I like good quality stuff, but I don't know that I want all of that!

[@Hazard4Tactical]

Fuji had 10 bit 3 years ago, XT3 is like $999. No way on this. With f1.4 lenses etc. might as well get an A7III or IV when it comes for a joystick, 2 cards, shortcut buttons, and maybe 10bit if it comes then. Even 6100 had a rubber eye-cup you could put on an off.

[@pergunnareriksson]

What?! You're saving a measly 1 800 dollars? Here in Sweden I'm saving 22 990 SEK = 2 624 USD!!! ;)

[@cbflazaro]

agree. I'd happily pay extra 400-500 if it had 4k60 and 2 slots. As it is... looks like a camera designed to be offered on "sale" at christmas for much cheaper (the price it should of been/its worth)

[@nyambe]

I was thinking the same thing and my girlfriend said, that is perfect for me, I love it. Lol 😂. We does real estate and interior design. Made me think differently. It’s a FF equivalent to the a6600. APSC starts getting messy at iso 1600, with FF that kit lens will be ok till iso 6400. I can see

[@sirgigolo]

Why not just use A7III? It’s not that much bigger than this and it has more features. And it’s not that much heavier either

[@nyambe]

@@sirgigolo The A7c is the a7III. It's the same camera with a different jacket.

[@JDFloyd]

To me, this release was about "...we have to do it, so 'O.K.' here you are." Agreed, wait for the Sony A7C ii.

[@maxvain]

I just saved 1800 too! Bringth forth A74 please Honestly if the Nikon Z6s drops before the A74, I may be tempted to switch. Dual cards and the Dual Expeed processors should improve Nikon's AF. I prefer Nikon's glass as well. Which ever comes first gets my $

[@davidschloss2656]

The majority of cameras purchased aren't by photo-savy KZbin followers. They are purchases made in places like Best Buy, and they're consumers stepping up from a phone, where a compact body and a full-frame sensor are very high on the feature requests. Not every model is designed to be for all customers. The a7C isn't supposed to replace the a7III, it's specifically referred to as part of a new line of compact cameras. So see it as it is, the first in a line of compact FF cameras, not the replacement for the a7 III.

[@kenchen704]

Guys it really isn’t that simple, if they put the new menu system in they would need the A7Siii’s full operation touch screen, a faster processor coded to drive that full operation touch screen, new code written for the processor to drive the old A7iii CMOS--all this costs money and it would put this camera at more 2300 dollars than the 1800 that is already ridiculous.

[@thienlo]

They should make it without IBIS for $999 to compete with Canon RP. That would sell a lot.

[@DragonScorpio31]

the a6600 makes more sense than tis a7c; especially when there are so many f1.4 & f1.8 lens around..

[@maxdmachy]

Hope nobody is going to hit me for what comes - i am convinced that Sony knows far better what they are doing than the net. Beyond specs I find it cool that there is a small ff camera out there with the potential for a price drop if markets should make that necessary. Or a price drop on the second hand market, as welcome for me. Menu-system, who hates it more than me, hands up. If i want to change anything on a Nikon camera, it sort of changes itself. Sony - I never find what I want while I am shooting. After several failures I might painfully work out, how it could be done. Are all Sony shooters like me? Don't hope so. Some kids like the Sony menu because it's closer to what they know from a smartphone, to my knowledge. Kids who don't have a clue about gear beyond instagram filters Could Sony easily implement the new Menu system on the A7c? To my knowledge yes if they also put the newer processor in. Which again contradicts the relatively cheap .... Obviously in the chip shortage, Sony does not want to sell cheap at all. Will that situation be over some day? dunno

[@TheWoolyninja4]

It looks like this camera was suppose to come out way earlier and they didn't fix any of the issues and they didn't lower the price because they want people to be all over the A7IV when it comes out. I think this entire C platform is just a reason for Sony to keep riding out the profit on the older sensor. The A7IV will come out and then at some point the A7CII will come out and it will be better but it will still have the older sensor and thus Sony is still making money off their older investments as they push people into full frame.

[@ak4939]

Bingo. 4K60P, a better EVF, better video codecs......Ver.2 would get all of that, since all of these are easily fixable. As it stands, the camera form factor, along with the flip-out screen, and the removal of the fake EVF hump etc is perfect in my eyes, with the removal of the EVF hump (clearly a dinosauric carryover from the OVF/penta-mirror/prism hump from the DSLR) increasing portability a TON by flattening out the top of the camera.

[@amounifnd]

This was the perfect Camera to prove that APS-C is still relevant. Sad thing is Canon will probably go and do the same thing with a smaller sized R camera.

[@nyambe]

I think it leaves room for the A74, later this year. Sony is rolling out them cameras like if was 2014

[@JB_Hobbies]

I’m a photographer, so I don’t care at all about their video specs. Could have been 720/24, and I would have been pumped for this if it had at least the same number of buttons and dials as the a7R3. But as it is now, video guys don’t like it, and for the reasons I just pointed out, stills people don’t like it either. They could have crushed it with this compact form factor if they didn’t hold back. And, as for me, I strongly prefer the silver version.

[@ruslanr.6171]

Not only it is out, but already reviewed by the guy who toss coins to the witcher.

[@dericsanchez4081]

Yeah missing 4K 60 is a big one for me. I like the flip screen but not liking the evf. It does seem like Sony is holding back on things so that they can release version 2 in 6 months and get people trapped in the upgrade cycle.

[@deleted6743]

I would’ve swallowed no 4k 60p. BUT THE Menu system??? That’s corporate greed

[@stkuj]

You should see what Gerald Undone thinks about it. I very much different than what everyone else thinks...

[@sizzlemann]

All the reviewers, who got a copy to test, are going to say nice things so they keep getting the freebies and products to keep testing. Anyone with a negative review gets cut off from that camera manufacturer. You want real reviews, watch the people who spend their own money to rent or buy the camera.

[@pematamang9268]

Gerald Undone is lap dog of Sony and always tell masterpiece but in reality this 7C is most hateful specs camera and Sony forget this is close to 2021 not 2015 kind of specs. Doesn't enough for new autofocus and fool people said this is beast camera.

[@MaximumDiver]

A7C? "C" as in "Could have been better". I'll pass haha. Thanks again for the heads up!

[@notmyname8527]

C as in compromise

[@frankfeng2701]

@@notmyname8527 C as in Crippled

[@frankfeng2701]

The Canon killer slowly becomes Canon itself...

[@EliNews]

For me there's nothing out there but the A7SIII

[@AAmxs]

And its 300 dollars more than the a7iii in my country

[@jabilson007]

Old menus, old EVF, and no front dial makes this camera a nonstarter for me. And why not full touchscreen?!

[@EmmanuelOkorie]

The menu system, the custom buttons and that EVF.... - Menu system: Would have been good to have a touch screen version of the AS3 - Custom buttons: I mean really... - EVF: don't really fancy jamming my eyes to it. If it's as crappy as it has been reported in terms of viewing quality, Sony have dropped the ball... Biggly! I was going to upgrade my a6400 but I will pass. £1900 in the UK body only and £2100 with the kit lens, Sony has got to be on another planet. Oh well, just have to wait and see what the competition comes up with. There is now going to be a race to beat Sony at releasing a compact FF camera, and a decent one at that too...

[@DrDuu]

I fully agree with you! Really disappointed camera.

[@pematamang9268]

This is most Sony Cripple Hammers than Canon EOS R5 and very hated camera ever. who spend Australian $3200 for this idiot camera.

[@lefturn99]

Remember, the camera business is not what it used to be.

[@rodolfoahumada5485]

Hi. Unfortunately the price is very very high, very close to the Sony A7M3 and if you are looking for a second camera this is a very bad option, it does not serve as a professional camera and you cannot cancel the electronic curtain to better synchronize with flashes from other brands like Godox. The only good thing is some improvements in Video, Recording Limit Unlimited and the NO shutdown of the screen shooting in 4K using an external monitor. To all the comments if you need 4K 60p, 120p & 10bits you are going to have to buy the Sony A7SIII if you are really a professional video shooter.

[@brentshipley]

Happy to save my cash, congratulations Sony on helping with my budget. I want the A7IV with more pixels and new menu/body. Until then...

[@Suroky232]

I actually think this is a clever move by Sony (apart from the old rubbish menu system). The true tech savvy content creators amongst you will be waiting for the Sony A7IV anyway which will have everything you want, at the same price of around the R6 "without overheating". This is just a simpler, cheaper, more compact version aimed at a new type of consumer. Travellers, vloggers and people who may not be as accomplished with cameras and dont have the hardware for 10bit 60fps video editing etc. The consumer group Sony are aiming for really dont need these. All the tech savvy content creators will fall in love with Sony again once the A7IV comes out!!

[@mikni4069]

This dos indeed look like it where meant to be launched prior to 2020 as a compact stripped down A7iii. However I really don’t get the product to begin with, why would you even want a slightly smaller FF with a pretty bad grip, with a tiny EVF that is only useful with pancake lenses. The moment you toss a good lens on it you’ll end up with an almost equally sized system as it’s big brotheren, then you can just as well get its big brother the A7iii. Is $1800 to much, obviously yes, but Sony isn’t going to make a stripped down A7iii drastically cheaper. Sony still has to think about that this camera isn’t going to cannibalize on existing producs so pricing it like this kinda make sense. I don’t really get the fuss about 60p most manufacturers who dos a FF 4k/60p are getting there by reducing how much the sensor is used and even then overheating is a still an issue, you know like Canon, so untill you’re allowed to use the whole sensor 60p makes little sense on a FF camera.

[@HKBian]

If they had the codec options similar to A7S3, who would buy the A7S3 anymore? If they set the price at $1200, they blow their entire APSC lines off the water, and not only APSC cameras but lenses would stop selling. When Sony started, they had no legacy mount to protect, a complete white paper. Now they are the most mature mirrorless maker, and cannibalization concerns have started to set in. Whereas, Canon and Nikon have accepted their DSLR mounts are no longer going to power them on and have thrown everything onto their mirrorless mount. So, I predict very interesting times ahead. (I'm a Sony shooter, but I just get their obsolete cameras which are much cheaper used.)

[@RealTechGeek]

Sony is pulling a Canon, they are following them now it is a shame. Silver is cool. Graphite silver look was awesome for the Sony A6000. They should definitely do a firmware update for the menu system. I really hope it works with the Sony LAEA5.

[@PatManForever]

they're in the business of making money, incremental spec jumps every new model is how their tactic is I guess