The REAL reason Mercedes Benz cancelled its EV platform - its NOT demand

The REAL reason Mercedes Benz cancelled its EV platform - its NOT demand
👇👇 Buy something and support The Electric Viking Store 👇👇
shop.theelectricviking.com/
Size guide and other help for the store 👇
theelectricviking.com/the-ele...
🔔 Subscribe and hit the notification bell! ► / @electricviking
Join me on Patreon ► / theelectricviking
Join as a member in The Electric Viking KZbin►
/ @electricviking
Members-only videos (see videos before anyone else)►
• Members-only videos
👇 Please donate here for Shanna (Viking's wife) if you can 👇
gofund.me/ef6650d7
See what happened to Shanna:
• Stage 4 can go to hell...
The Electric Viking on other platforms:
Rumble ► rumble.com/c/TheElectricViking
Facebook page ► / theelectricvikingfb
Facebook group ► / theevfbgroup
Twitter ► / theevking
Instagram ► / theelectricvking
Pinterest ► / theelectricviking
Telegram ► t.me/theelectricviking
TikTok ► / theelectricviking
👇 See more about me 👇
• You've been asking; he...
👇 My Bali trip 👇
• I went to Indonesia an...
👇 Video about My Skateboard 👇
• EASIEST & cheapest way...
👇 Subscribe to my kids channel 👇
tinyurl.com/subscribetojackan...
See more videos about Mercedes:
Mercedes accused of illegal acts by UAW after workers REJECT Unionization
• Mercedes accused of il...
Mercedes CEO removed after UAW accuses him telling staff not to join union
• Mercedes CEO removed a...
Mercedes-Benz slashes Electric Car prices up to $20,000 in America
• Mercedes-Benz slashes ...
Mercedes CEO pleads with Europe to REMOVE tariffs on Chinese EVs
• Mercedes CEO pleads wi...
Tesla Model 3 Ludicrous 700 pounds lighter than new Mercedes C63 AMG
• Tesla Model 3 Ludicrou...
Mercedes-Benz reverses global EV plans to build high profit gas cars for decades
• Mercedes-Benz reverses...
Mercedes Benz accidentally gave away $billions in software & battery development
• Mercedes Benz accident...
Audi's EV sales skyrocket 51% in 2023 - in 2024 they could overtake BMW & Mercedes
• Audi's EV sales skyroc...
Tesla U.S sales up 25% to 4% marketshare, nearly beats BMW & Mercedes combined
• Tesla U.S sales up 25%...
2024 Mercedes EQE electric SUV Gets less range than the old model!
• 2024 Mercedes EQE elec...
Mercedes admits to losing money on 'brutal EVs' - reveals profitability plan
• Mercedes admits to los...
Mercedes offers massive discounts on EVs as inventory piles up at dealers
• Mercedes offers massiv...
Mercedes Benz Electric car sales up staggering 340% this year in America
• Mercedes Benz Electric...
BYD takes over BMW, Mercedes, Aston Martin & Maserati stores in China
• BYD takes over BMW, Me...
Mercedes Benz to use BYD Blade batteries in its NEW electric cars
• Mercedes Benz to use B...
EV sales SURGE incredible 71% in the UK as Tesla beats Mercedes & Nissan
• EV sales SURGE incredi...
NEW Mercedes-Benz CLA gets 466-mile range and amazing efficiency
• NEW Mercedes-Benz CLA ...
Mercedes-Benz reveal new Electric Semi with LFP battery to take on Tesla
• Mercedes-Benz reveal n...
Mercedes dealers lose Court case against Tesla-like fixed car-prices
• Mercedes dealers lose ...
Mercedes Benz electric car sales growing at similar pace to BYD EV sales!
• Mercedes Benz electric...
Mercedes recalls thousands of 'dangerous' electric cars in China
• Mercedes recalls thous...
Mercedes electric cars on burning cargo ship blamed for catastrophic fire
• Mercedes electric cars...
How Mercedes plans to challenge Tesla's efficiency using Formula 1 tech
• How Mercedes plans to ...
Mercedes CEO says German industry wouldn't exist without China
• Mercedes CEO says Germ...
Mercedes Benz make the biggest BLUNDER in company history
• Mercedes Benz make the...
#mercedesbenz #evs #platform #demand #evnews
👇Reference to the news/charts & videos used in this video:
www.drive.com.au/news/mercede...
This channel may use some copyrighted materials without specific authorization of the owner; but content used here falls under the “Fair Use” Copyright Disclaimer under Section 107 of the Copyright Act 1976.
Allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.
Contact us for any copyright issues. If you want a credit of any footage we are using, please let us know.
Website: theelectricviking.com/contact/
Email: [e-mail]

[@mauriceharting5877]

The real reason why Mercedes has slowed down its electrification is that the market has shifted to more affordable ev's and not luxury ev's. Consumers want more affordable ev's in the price range of $ 25,000 to $ 45,000 and Mercedes cannot make them profitable in that price range.

[@torginus]

You are probably right. Imo the biggest issue with EVs is that the drivetrain is so simple that it's very hard to do any meaningful market differentiation. I fear EVs are going to be like Android smartphones - a huge influx of models from a ton of manufacturers because they're so easy to manufacture, then a market bloodbath where only a few vendors remain who can make them decently enough at the lowest prices.

[@mauriceharting5877]

@@torginus It all boils down to value, which is price combined with features and benefits. Right now Tesla has the right value making it the number 1 selling ev in the world with the Model Y. Furthermore, the Tesla profit margins per unit sold is one of the highest in the industry giving it the competitive advantage over its competition. The only real competitor I see right now is BYD and they are beating Tesla in Asia and are not encouraged to enter the US market due to high import tariffs.

[@hannsmusster6919]

Mercedes-Benz does not even offer ICE cars in that price range; they are not participating in the low-cost segment. Chinese EVs are heavily subsidized by the Chinese government as part of their plan to undermine U.S. and European car manufacturers. A huge thanks goes to Elon Musk, who got it all started. The reason the U.S. has already imposed a 100% tax on Chinese EVs is due to the economic war the U.S. and Europe are waging against China. Europe will soon follow with their own extra tax on Chinese EVs. Tesla will be the first victim of this war because they will lose the largest EV market, the Chinese market. Europe and the U.S. will revert to ICE cars until they can produce affordable EVs, which will likely never happen because the profit margins on EVs are too low, and we cannot compete with Chinese cheap labor. Only China, the U.S., and Europe have the infrastructure for EVs, so the market is limited. China will only be able to sell EVs in their own market, which will also eventually decline. The EV is doomed and will disappear soon. Elon Musk has already seen the future of Tesla and has commented, "I am not interested in EVs anymore." He knows that Tesla will be the big loser in this game. EV sales in the U.S. and Europe are already declining. Big companies like Ford and GM have already stated they need more time. GM has canceled or delayed their electric pickup because they see no future in the EV market anymore. The economic war against China has already started, and everyone needs to help. If you find a sticker on a product that says "Made in China," put it back and buy one that's made in your own country to support your own workers.

[@jonathanbradshaw2575]

I beg to differ. The GLC is arguably their best seller and as an ICE it was expensive, but affordable. They have left EV development too late and now do not have the infrastructure to manufacture affordably (supply chains). Not only that their EQC was arguably very light on features. The mindset was, just throw and electric engine in, instead of an ICE. Very poor execution.

[@mauriceharting5877]

@@jonathanbradshaw2575 Mercedes did start late with their EV's compared to Tesla, but they simply cannot compete on price and profit margins and those are the main two issues. When a car manufacturer makes an ev, but it costs more than they can sell it for they will go bankrupt. Ford has the Mustang and F150 electric versions and they lose money on both and that is why they have slowed down production.

[@MarksFutureGains]

Who knew food and rent are more important than a car...

[@darylfoster7944]

You can always sleep in your car

[@jp6975]

​@@darylfoster7944I even ate a chocolate bar in mine once.

[@tiptoe531]

People don’t want to pay 100,000 for an electric car. Madness.

[@cxv6367]

but people pay 100,000 for Mercs every day

[@audistik1199]

Why wouldn’t they pay $100,000 for an electric car? They are powerful, quiet, smoother without gear shifts, longer-lasting, need less maintenance, and non-polluting besides. Not everyone is ignorant.

[@aduckquackquack5783]

It’s a garbage platform. Their vehicles are constantly in the Mercedes workshop for repairs.

[@antoinepageau8336]

Mercedes used the same philosophy to build EV’s as they do ICE vehicles, planned obsolescence. Can’t have the dealers and parts department going out of business.

[@jasjordan1]

A garbage platform that people who can afford to buy anything choose to buy without having to live in their car or do Door dash runs to pay the car note.And yes, my 8 year old MB has been in the shop once a year since I got it...for it's annual oil change. In and out the same day. To be fair, my neighbor's Tesla has only been in the shop once since he bought it last month. Unfortunately, it is still there. All cars can have their problems, but when your selling upscale you rely on customer satisfaction. When you are selling to people who are true believers, you don't care so much.

[@mikenielsen3971]

@@jasjordan1My 4 year old Tesla has been in the shop once to fix a rock hit on the windshield. Take the overall service calls and ice is serviced by design far more and have more parts that will need service. Sure EV’s are newer tech and by nature that will need higher service calls than when the tech matures more but will end up much better than ice. MB just can’t compete on a global market with their current state of agility and increasing agility for legacy is ridiculously difficult. Unions, dealerships… are agility killers as is using many part suppliers opposed to vertical integration. So, create a short term moat with tariffs and pray.

[@larryc1616]

​@jasjordan1 Tesla is the #1 least maintenance and repair free car at $4k over 10 years mostly for new tires

[@torben777]

Considering we are talking about a platform they decided not to develop, I am pretty sure you wont find any of them in a repairshop.

[@JoeyBlogs007]

Mercedes is a luxury brand however. Arguably their EV platform can't compete performance to price wise.

[@achangyw]

Looks like it!

[@LaBambaCL]

what i've seen is mb ev sales are about half of bmw, their direct rival. which is an indicator their approach is not the best.

[@francismarion6400]

The playing field should even out once our leaders get rid of our means to purchase luxury.

[@StephenJohnson-jr5hp]

So is Porsche

[@dzonikg]

I wonder why their 150 000 euro EV are not selling...

[@andrewvercillo7584]

I was in the EQE the other day, it’s $87k and it’s not nice looking, it’s slow, charges slow, no self driving, expensive and I paid $53k for my Tesla Model Y and it’s a way better vehicle.

[@jasondong9721]

Tesla is not Mercedes competitor!

[@markneeper3069]

The Uninspired Styling Of The Mercedes EV Offerings Has Certainly Been A Big Problem As Well.

[@mauriceharting5877]

The Mercedes ev's interiors are better than Tesla's, but that is where the favourable comparison ends.

[@joshbottube]

Agreed. Their exteriors are unremarkable soap bars.

[@mauriceharting5877]

@@joshbottube The exterior on most cars are very similar and driven by wind tunnel designs

[@mark-ge8dr]

@@mauriceharting5877 well they have different ideas for the interior, Tesla is minimalism and Mercedes is maximalist, and that's more or less a question of personal preference. However quality-wise I saw a comparison between the new Model 3 versus the equivalent Mercedes where someone was pressing each part of the interior and the Mercedes creaked and flexed but the Tesla was solid. Mercedes is trading on its heritage and Tesla has recently improved considerably.

[@mauriceharting5877]

@@mark-ge8dr That could very well be, but the quality of seating stitching and shape of the seating of Tesla when compared to Mercedes products is still not as well made. The comfort of Tesla seating is good and so it is a matter of taste and preference. I think where Tesla shines is in their value for they have a very advanced computerized/ electrical product at a reasonable price. That is why Tesla Model Y is the number 1 selling vehicle in the world.

[@jlamm2223443]

This is sad. Germany should fight for its automotive industry.

[@MrPepe370]

Wir werden gerade komplett vernichtet. Danke an die USA.

[@darylfoster7944]

Or maybe its automotive industry should fight for itself. That's how free markets work, compete or die. Or Germany can take the lazy way out and copy the U.S., by doubling the price of Chinese cars.

[@jlamm2223443]

@@darylfoster7944 But aren't "free markets" something like a perfect sphere or circle? They never exist. Biden has subsidies for EVs. Bush/Obama bailed out our auto industry. China is very far from free markets and provides enormous advantages to its companies so that they can wipe out European and American competitors. American cites provide huge incentives. At the end, Germany needs to decide what would be necessary for its auto industry to survive and whether that's worth the cost. One thing is sure. If the German gov. does nothing and lets "pure capitalism" compete with Chinese companies armed with a cheaper workforce and massive subsidies, the Chinese companies win and the German auto industry will go the way of the Australian auto industry (whose gov. also did nothing to help its companies). It is like playing football against a team that has been awarded 100 points at the start of the game.

[@MrRikitikitak]

Simply put, THEY ARE TOO EXSPENSIVE!

[@scottmcshannon6821]

not actually true mercedes EVs cost about the same as mercedes ICE vehicles. no one has ever accused mercedes of decently priced cars.

[@dzonikg]

@@scottmcshannon6821 except their expensive EVs drop 50% in value in 2 years

[@jp6975]

​@@scottmcshannon6821That's the issue and it's obvious with the EQS. Priced at near S Class levels yet it's nowhere near. In order to make a profit they have to sell it for so much but it's really only worth half of what they charge for it.

[@allenward758]

Where I live in Newport Beach, CA I see a lot of them! That tells me it's a pricing issue. In Newport people have a lot of money so they buy whatever they want.

[@jorgecintron9674]

And I just want to add that I don’t ever want to buy a vehicle from a Dealership ever again. I’m not going to waste my time with Dealership BS.

[@visionmodernclassics3062]

Beside of Tesla there is no car brand which is earning high profit margin by selling EVs.

[@davidwestwater2219]

They have never made money

[@timoliver8940]

Their cars and SUV’s are just plain ugly and too expensive.

[@oggyoggy1299]

Yep, they’ve been on a downward slide for years.

[@EV-FUN]

It's so sad, the European legacy companies slept twice. First with hybrids and then with EV

[@Wargasm54]

Toyota has been sleeping on them and they’re still selling insane amounts of cars.

[@stefanhaeussler821]

​@@Wargasm54toyota sells cheap cars and all terrain suvs which is something most other automakers are not doing

[@cxv6367]

@@stefanhaeussler821 what ? that is exactly what most automakers are making these days

[@rohandookiesingh6407]

The haven't slept at all. They are fast coming to the realisation that EV offers absolutely 0 value for money. More so when it comes to the second hand market and having to replace batteries. And the fact that there is not enough raw materials that can be physically extracted to grow the industry tells you that this was just a fad

[@EV-FUN]

@@rohandookiesingh6407 maybe you don't understand how the new world works. It's all based on batteries. Are you the one who still uses a classic telephone, are you the one receiving money from the petrol parties? If an EV has no value for you, no problem, just use renewable fuel.

[@tombudetti5502]

Expect Mercedes to announce a partnership with NIO, VERY SOON

[@iSot80]

There are rumors about this, but we'll see what happens.

[@AllDogsAreGoodDogs]

I wouldn't be surprised if Daimler *buys* Nio.

[@Harrythehun]

Why should MB do that? Two looser doesn't make one winner?

[@iSot80]

@@Harrythehun Your comment is without logic.

[@nunagoras]

@@AllDogsAreGoodDogs Or the other way round: Nio buys Daimler. TBHH: The European legacies have no way to compete in this new era, unless they get in bed with the Chinese. Stellantis is now more or less in Leapmotor's umbrella. VW is more or less in Changan/XPENG umbrella as well... Sooner rather than later we'll know about the other 2 Euro biggies: BMW and Daimler...

[@Wargasm54]

In America EV sales are down 8% over last year. Globally I would agree that they’re probably up but only because China is the largest car market in the world and China has put most all of their eggs in the EV basket. Not sure what European EV sales are doing. But I would venture to guess the same or less than this time last year. As far as Mercedes is concerned, their EV’s are just ugly. Looks like an overweight porpoise. People that buy Mercedes want presence. And for me personally, a V8. I’ve owned 6 Mercedes in the past. And own 2 currently. The EQE and EQS does nothing for me.

[@brunomadeira8432]

MB has basically two tiers of EVs. The proper ones, the EQE and EQS in SUV and sedan form and those are quite expensive (which isn't extraordinary, they are on top half of the lineup), and while they are good EVs, they aren't good looking cars both inside and outside. The cheapest EVs they sell are adapted cars that simply aren't that good and still expensive. So it's hard to understand why they are surprised with not that much sales. I believe BMW has better adapted EVs and their new platform is geared lower as it will be starting in the 3 series range (SUV and sedan).

[@antoinepageau8336]

Problem for the US is that if they end up being a totally isolated car market, it won’t enable legacy manufacturers to achieve volume economies. Especially not if China decides to make life difficult for the supply chain.

[@yggdrasil9039]

They will just be one closed market, selling to themselves. This is a very short-sighted decision.

[@KidHorn7001]

Ford and GM have way too much debt to survive only selling in North America.

[@MudflyWatersman]

It's worse than that manufacturers without the competition will actually fall farther and farther behind the Chinese manufacturers. But at the same time you got to realize that China is supporting those industries.... Which is an unfair advantage over domestic manufacturers elsewhere

[@yggdrasil9039]

@@MudflyWatersman True, China is doing that, but the US is also subsidising their auto industry to go EV. Actually according to what I read the US subsidises considerably more (like about 4x on average) their companies like Ford and GM than China does, yet the US still can't make compelling or affordable EVs like Tesla or the Chinese. So it's unclear what's going to happen, because the US can't be a fortress to the rest of the global economy for ever. If they just allow Chinese to take over the entire global market then they will wind up like Cuba. Whatever government comes in is going to have to support the US automakers to be competitive again somehow.

[@nickmcconnell1291]

What happens when VW, Mercedes, BMW are all EV and all made in China? Is the US going to ban these too? This is stupid. The only way the US car companies will survive is if Teslabots become a thing and take over all the UAW jobs. Then US manufacturers will have a chance against China. In the meanwhile these US tariffs will slow down EV adoption, pollute the atmosphere with CO2 even more AND ensure that Tesla rolls in the dough. It will still not save the US OEMs or the UAW. Economic forces ALWAYS win unless there is an outright dictatorship and a closed market...i.e. Cuba.

[@Thulebeez]

Benz were thinking that EQS brand was going to make profit quickly from the EV line.

[@nfzeta128]

They didn't even scale up that much since they never went all in on EV production.

[@NighthunterNyx]

Chinese engineers are not cheap. German engineers are not much more expensive than Chinese. The problem is different. I suppose it is the same as Sony outlined about phones 10 years ago. In China the concentration of EV companies and technology is such that you cannot do EV engineering efficiently outside of that bubble. It is similar with software and the Silicon Valley. You just don’t get the benefits of concentration anywhere else the way you would in Silicon Valley - hiring, partnerships, suppliers, infrastructure, customers. For EVs it is all there in China

[@JamaicanMeCrazy]

They just needed to squarify the jellybean

[@i6power30]

Rude awakening for German engineers with their superiority complex.

[@mauriceharting5877]

German engineers have little to no experience in profitable ev's. German engineering is still one of the best in ICE vehicles.

[@victorrussell6284]

⁠@@mauriceharting5877 If that were true why do German cars come so low down in the reliability statistics? The Japanese and Korean brands come at the top and they offer anything up to seven years warranty compared to German three years.

[@mauriceharting5877]

@@victorrussell6284 Japanese and Korean brands are pretty good. I own a 2017 Kia Soul EV Plus and bought it used for $ 17,000 However battery degradation on my Kia is about 3% per year, which is quite high. I also own a 2012 Mercedes SLK320 and it has had very few repairs. But Mercedes parts are quite expensive, whereas Japanese parts more affordable.The Mercedes AMG line up is pretty good also.

[@i6power30]

Very true. I used to own a BMW.. disappointed at its reliability and honestly the quality is barely adequate for its price. I think Germans are good at marketing is all

[@mauriceharting5877]

@@i6power30 BMW has so many electrical problems it is not even funny anymore. When they run they run smooth and fast, but the repairs on them are brutal.

[@joergmaass]

The sad thing is that Germany was the market leader in electrical equipment and motors at one point in time before bureaucrats, nutcases and beancounters f... it up...

[@larryc1616]

Nah, it's the death of ice and the rise of 21st century China

[@GraftonPrimaryvideo]

It always changes, Japan used to lead the world in electronics, that's now gone to China/Taiwan. Germanys best days in the car business are behind them, they can't possibly compete on EV scale with Tesla and the Chinese manufacturers

[@jongabrielsen3868]

EV sales are not increasing as fast as they expected, not shrinking.

[@bobwallace9753]

A slowdown in growth. And not very surprising seeing how high finance rates are at the moment and how stretched many people's budgets are due to the inflation period we recently exited.

[@jjolla6391]

@@bobwallace9753 ppl who buy Mercs are not worried about interest rates

[@randy74989]

Spot on, high tariffs squash competition and capital expenditures. Capital always seeks its best use and value. "Capital accumulation refers to an increase in assets from investments or profits and is one of the building blocks of a capitalist economy. The goal is to increase the value of an initial investment as a return on investment, whether that be through appreciation, rent, capital gains, or interest."

[@wmoor086]

I tried buying an EQE sedan last spring. The car was fine. The dealers attitude was not. I bought a i4 M50 instead.

[@ChickensAndGardening]

It's a sad sign of Germany's decline that Mercedes Benz engineers in Germany can't come up with as good technology as China.

[@jlamm2223443]

Autoline reported that BYD workers make 5K a year. Maybe their engineers make more, maybe they make 8K a year.

[@2funny269]

@@jlamm2223443 and who would they complain to, if they didnt like that?

[@jlamm2223443]

@@2funny269 exactly, China has a lot of billionaires and people working for starvation wages.

[@mnhsty]

I’m sure it’s much higher than that for engineers. I’ve seen numbers north of $40,000.

[@torben777]

Its not that they cant match China on technology. They just cant compete on price, which is logical considering China is a dictatorship where the government can unilaterally support the industries they want, where the manufacturers dont need to think about workers rights and where they are free to copy other companies tech. Why do you think China wanted a Tesla gigafactory in China? Hint! It was not to help a US company compete against Chinese companies.

[@docwatson1134]

I'm betting Mercedes is wishing they could, just put in a bulk order with BYD, have the cars shipped to Germany, and rebadge them as Mercedes. Once it became obvious, how expensive the current in house platform is costing them to build...the writing is on the wall...impossible to compete on price, in the world market. Dead end.

[@fanbelt9926]

Nobody with an ounce of common sense would buy a Chinese imitation Mercedes.

[@allomony4010]

@@fanbelt9926 maybe they would. They are currently buying Chinese imitation Porsche called a Xiaomi lol

[@fanbelt9926]

@@allomony4010 Yes, idiots with more money than brains.

[@michaelphillips4452]

Isn't that what Volkswagen did.

[@darylfoster7944]

Mercedes would kill its image selling low priced cars

[@agusedyanto3324]

The most sensible and realistic thing for Mercedes is to focus on reviving the Denza brand with BYD rather than insisting on making its own EV.

[@allomony4010]

Geez just when I thought Mercedes had sunk to a new low and you suggest this

[@IAmSoMuchBetterThanYou]

I’m in Los Angeles. Mercedes EQs seem to be second only to Teslas as far as I can see. There are loads of EQs on the roads here. I get that this is just anecdotal but I suspect the sales figures would confirm this.

[@gnagyusa]

A textbook "Innovator's dilemma" problem. Old dinosaur legacy car makers put all their eggs in ICE cars and dragged their feet too long about building EV knowledge and tech.

[@shihanhe2992]

Rumor is that Mercedes is in talk with NIO for cooperation.

[@EnriqueThiele]

If they want to cut on product development they should use the BYD ev platform. Avalable in different lenghs to fit more produc variations.

[@agusedyanto3324]

Mercedes needs to continue the EV Denza project with BYD, that's the most realistic

[@rogerphelps9939]

Why? There are plenty of alternative EV platforms.

[@caljeff2427]

imagine wanting to give your customer choices. what a sin

[@Doudou8321]

Mercedes did not give up autopilot, they work with NVdia and Google to develop together. I was in the AI conference last week

[@mabuthozulu1413]

They should have just done it like BMW, same look just different powertrain, electric or ICE with no major design deviations

[@pozzebonroberto3110]

living in China for 25 years and have more than 200 employees. When you say "you can get the engineer for a fraction of the european price", well, that is history. Already for the past 10 years white collars earn as european or even more. Same for blue collar. You wont hire anyone (not even a cleaner) at the minimun wages. The big difference its instead with european is the energy and willingness of working hard. Fact (for my experience) people quit the job if they can't do gazillian extra hours

[@Flickerbrain]

Exactly. To continue with their own platform means they'll go out of business. They also want to sell as many ICE cars as they can so Merc are happy to push this anti-EV rumour.

[@rogerphelps9939]

I will do tthem no good in the long run. It is imperattive thatt ICEs are ditched.

[@bradenjackson1664]

I believe tightened restriction on EV credits by fed had something to do with it as well. under 80k, must be assembled in the US,

[@enockheewonyoon1001]

They canceled their platform in order to integrate NIO's battery swap

[@thwsify]

Hey Viking, I was wondering if you know anything about T how extensive the charging network in China is, like do they have charging in blocks of flats garages or do people charge in the streets, garages? Cheers

[@ericstromquist9458]

There are plenty of KZbin videos on the extremely disappointing sales of the EQS and EQE in the United States, with over 100 days of dealer inventory. I think sales (at least in the US) had something to do with it.

[@AndrewLambert-wi8et]

NO SENSE IN EV. IF WE CANNOT CREATE CHEAP ELECTRICITY. NEED TO CREATE MORE CHEAP ELECTRICITY.

[@ouethojlkjn]

Because petrol and diesel isn’t expensive, you just find it lying around by the side of the road for free.

[@DC.409]

Good call. The German big three have invested billions into China vehicle manufacturing and continue to do so, they are not going to give that up easily. Hence, all the pressure on the EU, not to apply any tariffs. The major resources and technology necessary to produce batteries are in China, so logically build the cars has close to the resources has possible and yes regulations are slacker with cheaper labour. Similarly, Chinese companies are building new factories in Hungary within the EU and potentially Turkey for access to the EU, to support the big three and BYD for similar reasons.

[@abelincoln3261]

The slow down is across the board. Most people in America if they don't already have a new car can't really afford one.. If I could afford one I would buy an EV in a heart beat and I'm retired.

[@robertwoodhouse-bm7kt]

But demand still growing at 20% in EU, just not growing at 50%. Mercedes hoping EU will back track on BEV targets. Not happening. BMW still progressing. I'm thinking of a very low mileage X60 i7 in a few years.

[@francismarion6400]

​@@robertwoodhouse-bm7ktDemand is meaningless if people don't have the credit for these 10 year loans.

[@michalandrejmolnar3715]

I doubt you'll ever get affordable EVs from US brands, you have to open up at least for European EVs. Or you could wait... But that won't be enough for the business of the US brands to recover.

[@darylfoster7944]

And yet 15M Americans bought a car last year at an average price of $48k.

[@darylfoster7944]

@@michalandrejmolnar3715 U.S. brands other than Tesla

[@max-timothy-lev9834]

How is it Mercedes isn't shipping EVs out of Germany especially cars that have already been built and paid for...My car has been built since Mach but the dealer keeps saying it is waiting for a ship. Crap! What is your views regarding shipping to various markets from Germany?

[@jonathanbradshaw2575]

As a current Merc owner, we have had to move to Tesla to provide our next car as they no longer provide an equivalent to the GLC in EV. Not only that the design and cost of their former EV range is underwhelming and extortionate respectively.

[@nfzeta128]

when profit demands get in the way of innovation. As far as they're concerned too much investment necessary to make the proper attempt and maintain Mercedes quality.

[@danielstefanovic2604]

Il say the eqe suv is on par or better then glc bur sadly more expensive too.

[@jonathanbradshaw2575]

@@danielstefanovic2604 It is £40K+ more expensive than a GLC and is not as advanced as a Tesla. 1. The engine bay is filled with an electric motor. Tesla has a “drunk” which is handy. 2. The motors in a Model Y form a unit and are sealed for the life of the motor. No servicing. 3. No servicing costs for a Tesla. 4. The software is miles better, with potentially more advanced features. FSD if it ever gets released in UK. 5. Supercharger network. Also I would hazard a guess that Mercedes would want to trap you in some continuing costs, like servicing. Even though there is limited benefit. Currently Tesla is a much better proposition at the moment. But we will see.

[@Newchance-us1rq]

Heard rumours are out again that they try to get partnership with NIO.

[@rickrimington2760]

It is about affordability of EVs that is why Mercedes have slowed down sales . Imagine buying a car and with in 12 months it is worth half as much as you paid for a trade in . This is what has recently been happening in the high end car market . EVs are heading towards becoming a disposable car . You buy them cheap new, and then you drive them until they stop working . Because there is no second hand market . If you have to fit new batteries the batteries will be more expensive than the value of the car . This is where the market for EVs is heading . Disposable cars! It is very similar to when the batteries run out on your laptop , it is cheaper to buy the latest new laptop than change over the battery on your old one . Same for EVs .

[@lllxxlll_babu_lllxxlll]

Focusing on presales for the best returns. Revux is my top pick!

[@PyroShields]

I don't believe they cancelled. Why wouldn't they want a piece of the profits in the EV market.

[@sarchizm]

Every manufacturer needs to beg Tesla to use their platforms. Tesla base with a Mercedes body would be amazing.

[@wingkeeho5864]

Going down the Kodak way.

[@stefan2796]

Who? chinese EV producers?

[@francismarion6400]

​@@stefan2796The West with these stupid climate initiatives.

[@CharlesRattray]

Expecting Mercedes to announce collaboration with Nio on their battery swapping platform

[@JasonicAus]

Didn’t Mercedes say that it would be easy to adopt to manufacturing EV’s? Using Axial Flux motors was supposed to make the transition simple. I was looking forward to seeing how Mercedes would implement Axial Flux motors.

[@Sacto1654]

I believe Mercedes-Benz is concentrating on working on a small, modular platform that will essentially replace all the A-Class, B-Class and C-Class models. We'll see a new EQA and EQB models off this new, smaller platform by 2026.

[@bobwallace9753]

A platform coming out of China?

[@tedwong7037]

A EQE in china is merely half the price of it in germany

[@Slaytheday388]

It’s because they are about to Sighn with NIO to build all there EV’s

[@jjolla6391]

I think what you are saying is MB will stop developing/making its platform - but will import it from China? Ot are you saying it is pulling out of EVs in Europe, but will keep making them in China for the Chinese market ?

[@mafapurabiya1333]

You seriously need to get Revux right now!

[@2kMario]

They pricing an EV about 120k euro then after a few Winter months the reducing price about 30k euro , what is wrong with Mercedes head Office ??? I guess GREED GREED GREED

[@alibaba855]

EV sales continue to grow, but at a much slower rate than expected

[@user-il6lp1ns4y]

I’m so sick of them with the back n forth when my lease is up if they don’t come out with more EV’s i’m going to take my money to another brand I thought they would wow us with their EV line up so disappointed

[@kodedart2311]

I would love to get me one BYD, or KIA. If prices don't go down BY A LOT, a golf cart could work too. ♥

[@qubit99]

What's wrong with the current EVA2 platform that can't be modified to have the features of MB.EA large? 800v? check. Modified drivetrain for 2 speed tranny and upgraded axial flux motor? Check. Why spend crazy model for a new platform that can be done with a modified existing platform?

[@primozvaland6827]

Driving EV for 10 years and l can clearly see what is going on. List of clients who are prepared to accept compromises which are part of driving EV is getting shorter. Infrastructure needed to support EV revolution is simply not there. I think it will take another option to solve problems which EV should.

[@interestingthings4404]

EVs unlike the internal combustion cars doesn't need rocket science to place tablet over 4 wheel to take you from point A to B , Sad to say, the level of engineering and R&D that goes into an engine is far more than EVs. That's why luxury brand such as BMW & MB would have hard time competing in market that KIA and Hyundai are making cars as good as them making it.

[@PaleBlueDotCitizen]

The real reason is they experienced Tesla FSD and realized that regardless of the expanse of white leather, huge screens, contrasting stitching and ambient lighting, luxury is about to be redefined as a car that can drive itself.

[@MrCyberamp]

F Tesla and your stupid take 😂 Tesls is trash and FSD is a pipedream.

[@RamuRamu-op9re]

Swapped my alts for BTC and Revux. This presale is a no-brainer!

[@Gemarica]

The info is not accurate. They cancelled a proposed EV platform after they did not make their target in the US. They postponed the date of having a 50% sales share in EV's from 2025 tot 2030. Their 2023 sales of EV’s in the US were still up 248% and the successors will be based on the upgraded EVA2 platform.

[@JaydipVaghal]

BTC and Revux are my main holds, maybe adding some ETH.

[@user-zz8lb6bd7p]

Look at the EQS concept VS reality. Its like a horrible Tinder date, picture is awesome, but reality opposite. Who would buy a expensive dinner after seeing reality.

[@caljeff2427]

low demand or excess supply are essentially the same thing

[@josimues4629]

Main shareholders of MB : BAIC, Geely

[@fredhearty1762]

If legacy automakers follow Mercedes lead and cancel second generation EV platforms, it will put them 5-10 MORE years behind Tesla and the Chinese EV makers. No one will be able to recover this lost time.

[@bobwallace9753]

I'm starting to think that some legacy companies have decided that they will not survive. If they make that decision then the wise thing is to spend nothing on EV development and sell as many ICEVs as they can, while they can.

[@michaelphillips4452]

It has everything to do with sales if they were selling there would be no problem.

[@MinusEighty]

Legacy carmakers are screwed. They can't split their focus and expect success....

[@destroyerofsimps6574]

Thieves in California are cutting the cables of Tesla super chargers for the materials inside. EV owners are screwed when this catches on nationwide.

[@user-cl4uo8yi2j]

Revux is the hot topic in my crypto chats. Rising star for sure!

[@ramsubaiah1338]

Betting Revux will pump before XRP does.

[@vgbyte1648]

Mercedes EVs... Try to search out some ppl who do repairs on EVs. Mercedes seems to have a fair bit of quality issues, and the repairs are crazy expensive. Having seen that, I would never buy any MB EV or even hybrid. BMW, however, seem to have solid quality and great sales of EVs... I will consider them as a used buy in a few years

[@RajeshRoy-ro7lw]

Expecting Revux to go 100x once it’s live on Binance.

[@pravingamer806]

Insider tip: Revux is going places. Don’t miss out!

[@blarkdexture8899]

People don’t want EV’s any longer

[@mrmawson2438]

Cheers mate

[@ossihakulinen1119]

Platform is the most expensive part to engineer and manufacture.

[@KaisiirFlynn]

I think Benz will use Geely’s platform, since geely owns % of Mercedez and they have their collab brand “ Smart “.

[@ParasiteZappers]

The ev engineers are putting legacy car technology to bed with a purple 💜 Passion.

[@JohnSmith-ms2cl]

I think they canceled it because the sales have gone through the roof!

[@achangyw]

Keep it quiet or it will not last in this trade war uncertainty!

[@Ffsdevgj]

Such an unsustainable product!

[@RagnarinVa]

Well I’m reading in my 2016 Mercedes E350 for a new model 3. Also it would be idiotic to have an over reliance on China. MB could build similar capability in Germany but it requires time and investment

[@batchint]

is it cheap versus brilliant idea… 🎉

[@davidandrews8007]

VW is building in Ontario Canada.

[@robertjefferson106]

Purchasing an EV is the same as trying out a new experimental drug. You should wait a number of years so they can get the problems solved first.

[@imsowetrightnow]

You’re wrong. I work in the industry. They missed on their styling with their EV. They simply didn’t sell. Numbered dont lie.

[@darylfoster7944]

Price outweighs styling

[@imsowetrightnow]

@@darylfoster7944 it doesn’t. No one buys cars. Everyone now can only afford to lease them. Dealers dont even disclose Mara anymore and buyers dont care. All they care about is what their monthly lease price is. They dont even care about interest rates.

[@robinspat]

And yet… if the German autos like Merc, VE, Audi etc invested in buying the casting machines Tesla use… Tesla manufacturers Tesla in Europe

[@EnglandUK007]

Probably because they are going BaaS with Nio

[@JohnSmith-ms2cl]

Can’t wait to get my hands on a Chinese designed and made S class at European prices! Gonna be awesome 🤤

[@stefan2796]

Many people don't want these chinese tofu cars, regardless of the price.

[@AtulKewat-vi6iv]

Revux is shaping up to be the best ICO this year. Get in early!

[@necunecu4230]

After 2000, Mercedes is at the level of quality below Dacia😂😂😂

[@neildolan7177]

The increase in world sales is down to China. In China there are some vehicles that would not sell in the other mass markets.