Building A Brand - Defining The Customer, Episode 2

[@parthsoni5164]

I'm 18 year old logo designer and I have started my career by designing logos on contests. I've been doing that for 5 years but after understanding the process I feel obsessed to work directly with clients. I believe this series will change my life. Lots of love from India.

[@LostMySauce]

Keep it up, bud!

[@mrbenburns]

Thanks so much - I wish you the best of luck

[@JaronWhelan]

Bro upload some content!!

[@sonnydee5135]

How could I check out your work? I'm looking for a logo

[@akinloludaviddiji967]

I'll like to see your portfolio for potential work email ??

[@natetemple1288]

I hope this series goes on forever and does other companies after Hamilton. So much great information and so fun to watch!

[@mrbenburns]

Same :)

[@denhamk]

agreed! Wanted to see if someone had commented on it before I repeated. when is episode 7 airing?

[@furykatty8684]

yes another and another and another series is perfect

[@ChrisPodcasting]

How is this not a Netflix show? Branding is one of my favorite things to talk about. It's great to see companies like this helping other businesses do things better. I'm actually learning some things for my personal business from this content. Thanks for sharing this.

[@DionJensenLion]

Prophet! I think it will be one day!

[@sophiemulders]

YES !!!! would be a great hit!!! also for people to see that it is worth the money

[@thefutur]

Join us for the premiere tomorrow. We'll be live in the chat to answer your questions. Share with a friend, and make it a viewing party!

[@benjaminleavitt3666]

The Futur I love how you established expectations from the start. So important!

[@waeez1799]

At what time I have a few questions from this episode.

[@thefutur]

There premiere was at 7:30 am PSt. Leave a comment and we'll do our best to answer

[@ginareyes8627]

The Futur would it be appropriate to ask what was the final cost of this project from start to finish? I’m really impressed with the effort and quality of work and want to know what this project budget was, Id really like need this for myself.

[@rhemabethany5329]

When the Hamiltons were having a hard time providing a visual language of their look and feel, Ben was quick to act on helping them out draw that by looking at several stylescapes you guys have done. The vulnerability, raw emotion and thought process of Ben and Matthew sort of gives us a comfortability level that it's not going to be perfect all the time but you can always be creative to deviate from the norm and go with the flow to get the destination. I can't wait for the next episode! this is so insightful! Thanks The Futur Team :)

[@rhemabethany5329]

@@MatthewEncina Great content right there! looking forward to more of that, the thought process on why things are asked and pure emotion on the unexpected turn of events makes you guys so relatable!

[@mrbenburns]

Thanks for that! Yeah - those moments are really what brings clarity. That's what this is all about. Speak the same language.

[@josefinadiaz1233]

I keep coming back to this series and it's so refreshing everytime! There's a discovery session tomorrow and now i'm feeling truly ready for it. Thank you so much!

[@LetAl27]

Kinda late but... How it went.? 😁

[@albertannan-r3u]

This is Gold... I'm really impressed by the quality and effort you put into it. Thanks for sharing

[@DionJensenLion]

Me too! Its packed-jammed!

[@shivanidesai7344]

@24:16 When Josh says' "I think we have a product that deserves better representation". That's the best sign of success for a designer working with a client, I feel. So gratifying. Absolutely cannot wait to see the next episode. Kudos to the team for bringing in this series! Very very grateful :)

[@mrbenburns]

So much love for that guy.

[@mrbenburns]

I AM SO EXCITED ABOUT THIS

[@waeez1799]

So am I @MrBenBurns

[@terra9226]

So am I @Waeez

[@waeez1799]

@@terra9226 Great.

[@tfvanstrien]

Ben and Matthew I was wondering what you would have done, when showing all the stylescapes, if they went in the complete opposite direction of what was discussed in the discovery session? How would you correct your clients in a positive way so that they don't lose their confidence in the process?

[@tito.tarantula]

Awesome series, Ben. Great job. I enjoyed every episode. A thought... if ever there's a movie made of your life, Seth Rogen should play you! 😉

[@jagodabrie411]

One of the things I love the most about this show is how you don't only show the backstage of the branding process, but also backstage of filming of backstage process. I love that you have the set up there, but don't only try to show well and perfectly framed scenes. There is obviously a little bit of awkward feeling of being recorded, but you don't hide it. So awesome. It's also nice to see Matthew being a bit silly and making small mistakes :)

[@DzignrGrl]

This series is beyond genius! Seeing the discovery process with the clients and how the breakthrough in getting them to see their core customer was simply amazing! This is in the top of the most valuable pieces of content the The Futur has ever created. Nothing compares to seeing the real-life, hands on experience in interacting with the client.

[@pablodelmares2207]

This format is better than aaaaaall the entertaining content I've been seeing lately. Big applause to @thefutur team. Amazing.

[@Relytrovert18]

As a current design student, I love the amount of information in this series. Honestly feel like I am learning more than my classes that I'm taking

[@fernandopaiva85]

I thought I would watch this eating some popcorns, sitting on the couch. Here I am at the table with a notebook, a pen and writing down all the insights. You guys are so inspiring! Thank you so much!

[@thefutur]

This is lean In not sit back viewing.

[@fdginsurology8492]

Thank you. It's educational for people like me who are building their brands.

[@chrisherrera644]

I usually don't comment on videos, but this content is incredible. Thank you The Futur for letting us see what you guys do and how you do it. This content is incredibly valuable! I'm always championing your content to design students and will definitely make sure to share this series.

[@thefutur]

Thank you for your comment. It's nice to hear from you and the community. Glad you're here.

[@mrbenburns]

Thanks, Chris!

[@mattwatsonguitar]

This series is filling the void for me after Game of Thrones ended. Keep it up!

[@mrbenburns]

hahaha next episode we're going to wrap up the entire project in 6 minutes and 30 seconds

[@RexGalilae]

Except, this ended way better

[@WingkitXD]

Thank you Futur team! I see dots joining with this episode. I bought the CORE, and tried discovery sessions on a few clients. But I feel like something is still missing. After watching Ben and Matthew facilitating, I see what I lack, and how to better engage with clients from the beginning. This is pure GOLD. Also, I see a couple tweaks with the CORE framework that helps idea flows even more freely, and I love it! I’m sharing this to my friends and colleagues! Not gonna lie, this series is probably the most anticipated series for me so far, and I can’t wait for the upcoming episodes!

[@mrbenburns]

Killer. Facilitation doesn't come naturally to me - give yourself some grace. Practice :)

[@apintocr]

​@@MatthewEncina thanks for this reply. I bought CORE recently and completely agree with @WingkitXD Can you share some of those tweaks you have been making over the years to how you apply CORE? A video about those changes and why you had the need to adjust would just be awesome.

[@PFULMTL]

Presenting a mood board was great timing. I think the futur mentioned it in the past to create bookmarks (or Pinterest) for certain styles, because the client won't always be able to describe what they are looking for.

[@sroughgarden1]

Love love love the passion of this husband and wife team. They support each other. When you have a team in a relationship/business that believes in the vision of a brand and company you can accomplish so much. So amazing to see the story unravel. Happy to keep watching. Btw. I also own a brand. I’m interested in. Learning what this firm can do.

[@notaspretty]

This series is intuitive, smart, and thorough. I especially love the honest commentary from Ben and Matthew. You guys are voicing my internal dialog when sitting with clients--it's is nice to know that I'm not the only one that seems to be rolling with the punches. Keep at it. You're awesome.

[@schanemassey3861]

I watched this while sitting in the county jail. (Don't ask how I got a phone in here) I'm on my last 2 months for a probation violation but i'm taking notes on all this stuff. As soon as I get out i'm putting it all into play! Building my brand from the ground up. Thanks Guys for keeping me motivated and inspired to get through!

[@mrbenburns]

Very inspiring - wishing you the best!

[@thefutur]

Learning while doing time. Good for you.

[@cesarcastro2037]

I watch every EP with pen and paper handly to write down every single step and apply it for my new born business around digital marketing and graphic design. I love @TheFutur

[@tanmaypanadi1414]

I did the same thing I am starting my digital marketing company too a solopreneur

[@cesarcastro2037]

tanmay panadi welcome to the entrepreneurship world. Hang tight and enjoy the ride! Prepare to leave your tears on the road! But something is for sure, all that will be worthy!

[@Dani-mx9jg]

It's like the futur went into my head and pulled out exactly what I really wanted to watch. That's good business.

[@jcsmooth70]

Truly appreciate this series!! As a graphic designer myself, I think the public kind of takes for granted what we do on a regular basis. They don't understand how important we are and this series really captures all the type of details that go on behind the scenes and how much work it takes to get it right.

[@Leandroff10]

I really liked Ben's improvisation, the "unscripted" moment. The whole video felt like what we do with each client, but with the questions a little more refined. Thank you Matthew and TheFutur!

[@mrbenburns]

Then you're on the right track!

[@brandonse167]

Can we just stop for a moment to appreciate the excellent editing in here. The thing that really stole the show being how it opens with the wife asks a question which most creative people have a tough time answering well, we see a whole video which shows us the answer and at the end we hear the same person as a client answer her own question in detail. Very cool.

[@brandonbennett4615]

Marty Neumeier once said, "“a brand is a person's gut feeling about a product, service, or organization." In addition to that you must put yourself into the consumers shoes. I love the consumer profiles, I thought that was well played. Which allowed the Hamilton's to get a gauge of who there ideal consumer is, which is very important. Because it's not for us it's for them. Matt and Ben great work on this episode. Can't wait for the next one fellas!

[@brandonbennett4615]

Anytime, my friend I'm really digging these series. It really goes a long way terms of really fleshing out a brand and what it needs to achieve. Keep up the good work my Matt!

[@DairenWilcoxSandloks]

I am flat-out loving these documentary style videos of the Hamilton development. These two are such great pair, who wouldn't want to root for their success in the beer-scape?

[@mrbenburns]

So much love for them.

[@DairenWilcoxSandloks]

@@mrbenburns It's brilliant. Cannot wait to see the big reveal. "Are you ready to see your Fix-Upper"? The build up is huge.

[@manofsteele316]

Man you guys are amazing, you have totally pulled from my brain, cause I have been wanting a design company to just this type of step by step break down. I’m a freelancer that has been learning on my own and want to start doing things more in a corporate way and this helps me to create a structure to go off of.. DONT STOP with these videos they are a lifesaver

[@JohnLuna]

I'm a Videographer and this is still gold. Keep them coming

[@mrbenburns]

Awesome.

[@godwin_njoroge]

I can't stress just how much I value this. Pen & notebook out, keep rewinding to see if I missed anything, then pausing to take notes. Loving each and every part of your process. Amazing stuff Ben & Matthew. Learning so much. Please keep them coming!

[@mrbenburns]

And post your notes!

[@godwin_njoroge]

@@MatthewEncina Thanks for responding man, during the user personas session at 12:50 I noticed that the first slide you shared really went in depth describing Jessica. Could you please share what sort of questions helped you guys generate that level of depth? Moving right into the demo & psychographics at 12:54 and again at 12:57, what kind of questions led to those answers?

[@godwin_njoroge]

@@mrbenburns You read my mind Ben :) Working on creating blog posts, articles & various 2D graphics e.g. posters for social, etc. using your Blogging for Creatives course

[@sarahsw727]

So great "sitting in" on this session. Nice job Mr. Ben Burns, for thinking on your feet! 👏 I think that helped your client to get into the groove of talking about design. It can be tricky to put these ideas into words. Matthew's years of speaking about design really shows. Thank you all times a billion!

[@LindyDesignLab]

Forgot about KZbin. Forgot about the editing. Got totally sucked into the story. Awesome.

[@thefutur]

That’s a sign of a good editor. Stewart Schuster!!

[@mrbenburns]

So good to see this!

[@jonidegu]

Everything from this channel is just platinum content. Thank you so much for creating this series, Matthew and Ben. It's really helping me especially that I just recently quit my day job and pursued what I really love--graphic design and branding. I literally can't wait for the next episode!

[@matiasvaccaro453]

it's really nice you people share this. I'm a illustrator and designer from Argentina and here it's really difficult that someone shows you the ways and strategies to make contact whit your real clients not that ideal person that has no feelings or interest on your work

[@LRG-lv5sc]

This is unbelievably helpful. For anyone who has tried to build a brand on their own and knows how impossible it is to do alone. This information is like gold to the entrepreneur 🙏🏽🙏🏽

[@andomaker]

It's criminal this channel is free

[@bassam4773]

This series is gold! As a recent graduate who is lost where to go, I think this video just “cleared up the fog” for me. Awesome content.

[@itajac80]

Such a fantastic series. It was great seeing Matt and Ben doing their thing so smoothly and chill. Looking forwards to the next episode!

[@TheMagicSauceOne]

Nice one. And the discovery phase is sooooo important. Of all the innovation projects I have been part of over the years, that's the part where we had massive impact. And I learned that the hard way. Every time we rushed through that, we regretted it later on and sometimes ended up creating a solution to a problem that didn't exist. Loved the video.

[@proxcess4946]

Chris mentioned the balance of entertainment and education, and I think this series really hits that sweet spot between the two. Loving the production on this one, really feels professional and Ben and Matt make great hosts. Fun and engaged guests too, really think everything came together here and you’ve got an amazing series going.

[@thefutur]

Proxcess great insight picking up what we’re trying to do hear. Glad you can start to see our vision for this all.

[@chaianddogs3509]

God help me , you guys are great (Matt & Ben) I am loving up'ing my knowledge on branding process (although we all roll differently ) but this is so amazing , it helps I further my skill with detailed consults aka discovery with my own clients - especially the MOST important questions to ask a client in regards to their business & ultimately getting to the HEART at who they are , why they do what they do , what moves do they want to make in their market & what makes their customer tick! THIS IS LIFE thank you! Saturday night & I am putting together another proposal & if this one is also accepted that will be booked out for June! You guys are a hugeeee part of my education &, lovepicking up what you put down xx Loz Chai (Australia) xx

[@dailybobo550]

Always wondered what a proper meeting with a client looked like. You guys did an amazing job documenting it and I learned a lot about what questions to ask myself when coming up with my own personal branding. Amazing video!^^

[@skb875]

Absolutely fantastic! Love the slower pace and in-depth look into the process.

[@lyreparadox]

I love the more documentary format for this series! Having the voice-over explanation helped this non-designer understand what was going on, and why.

[@mrbenburns]

Excellent, thank you!

[@thegasparcosta]

This is pure Gold Information! No words...

[@IntermarkGroupAgency]

It's great to see how you followed your intuition to get up and move around after they were drawing blanks. "You have to have something to react to visually instead of developing the words out of thin air"-well put

[@NRDimapilis]

Been a futur fan for more than a year now, been applying what ever i can pick up on your videos and apply them as well. i currently work in a digital creatives agency here in the Philippines and currently got promoted as managing director and all i can say in the past 2 weeks being in this position is. this is such a big challenge for me at the same time it fuels me since it challenges and pushes me out of my comfort zone

[@sreysomek6020]

Snazzy logo!

[@NRDimapilis]

@@sreysomek6020Thank you so much!

[@flamingorock]

This was great. I think this series is going to be a hit. The way it's executed is perfect. Being able to see the relationship between client and designer and the whole process is so insightful and so much fun to watch. Good job guys.

[@mrbenburns]

Thank you, Gabriel!

[@bl0nd0live]

I love love your process! This is probably the best discovery session I have ever seen. The clients seem to have fun with the building personas and the conversation flows in a very natural yet genuine but not generic way. The way you hone in on the real meat of the target market and goals is excellent, you lead the customer to bring this information (that they may not even realize they know) up to the surface with a very clear lens. The way you restate is also very good, not redundant just clarifying. Amazing work guys and way to make it look easy even though I know it's not. I will be watching this before every discovery meeting until I feel as calm and confident as you two appear.

[@HyberCrashDK]

This is so raw!! Amazing content. Thank you so much for creating this series. Cant wait for more!

[@mrbenburns]

Thanks :)

[@HyberCrashDK]

@@mrbenburns ey! funny. Just gave you a follow on insta aswell :)

[@jennapicken6353]

I've asked so many Clients to name brands they identify with and they rarely can think of anything, that was an amazing tip to use visuals to draw out the kinds of things they want to emulate.

[@lornegeddes5583]

Amazing to see, this is edited to be like the next Ice road truckers or Alaskan Gold rush, dirty jobs etc. The feel of the working mans show. Beautiful and captivating. I am always left excited and intrigued to view the next episode.

[@mrbenburns]

Getting work done. Name of the game ;)

[@jaytheunculturist]

And I'm glad I pay monthly for this. This is just what I needed.

[@mrbenburns]

Thanks Justin :)

[@swancoffeehouse5983]

"Is she married?" Half of the time!" Haha, that's a funny answer, they're such genuine and humble people. This documentary has shown me there was a lot in my discovery process that was missing.

[@CardonaThe2nd]

LOVE THIS EPISODE!!! It's so insightful! Please make this a series that continues with different clients if possible. Love the direction this is headed! Matthew and Benn are fantastic!

[@mrbenburns]

THanks Ricardo!

[@parthsoni5164]

Woah. Waiting for the premiere. Hats off to you guys for the quality content.

[@jasonng3239]

oh yeah

[@BaronCorve]

This series is amazing! It's a really good way to see what happens behind the scenes in a branding process. Keep up the great work.

[@jeyhump4769]

I couldn't be happier to find this series. I am already familiar with the graphic design process but I feel like I am constantly learning from the videos you share. Thanks!

[@ConorTimmonsDesigns]

This REALLY helps with my process. Especially when I’m in the current stages of building a brand for a brand new company 😍

[@chenifeanyi]

You can just feel their excitement. Great job guys. 🔥

[@premhessenkamp]

It is wonderful to get a peek behind the doors and I greatly appreciate content The Futur produces. Although I do want to share my observations since I facilitated a similar session. 1. The client seemed laboured and tasked with coming up with words, I believe it is the designer's responsibility to keep them at ease so as to not make it feel like an interrogation, by using more prompts, examples, vocabulary aids, games etc.. 2. A lot can be solved by asking "Why they do what they do apart from commercial intent". I think a lot more time should be spent on that - The Purpose 3. It is important to include an element of the future (Vision) at the start of a branding process since defining customer profiles before the vision might lead to a brand that is build based on the present scenario of technology, infrastructure etc.. 4. Customer profiling in the case of this business could have been done more efficiently by gathering actual data from the existing business. If the actual data is deviant from what the made up personas then it is an important insight that could dramatically shift brand direction. My two cents. I understand that a lot has been edited out for KZbin which might address my observations, so this is for anyone this information might be useful for.

[@sybencarree5060]

Honestly still waiting on the second season. Would love to see another one of these projects step by step!

[@dkrowe84]

Their slogan/motto is amazing. I can’t wait to order from them!

[@alichekinss]

This series is incredible. Actually seeing this process with real clients has really helped me understand this research/brainstorm process even more. Reading about it just isn't the same. Thank you!!

[@midhunjose]

This was such a great insight into what goes on in a rebranding project when you are at the blind. :) Thank you so much for this. Eagerly waiting for the 3rd episode :) BTW, just loved your clients.

[@WENDICOOPER]

I have been in branding and advertising for 28 years, and I really do appreciate your videos and method. It's difficult to get clients to understand the importance of this process. I went on to watch a video that Gary Vee had about "like subject" and OMG, I was embarrassed. Keep up the great work. If you ever need a consultant for reaching the older demo, that's what I'm specializing in these days...bridging the gap between creative generations.

[@harshitasareen]

This series is GOLD! I keep coming back!

[@princeyoulou]

This is awesome. A lot of knowledge for me and my team as we are on our journey to create a startup, our brand. Thanks. Mad love from Congo 🇨🇬

[@ThisDesignLife]

Still my fav series on KZbin

[@Caasiah]

I'm amazed how in depth you go into user definition. It's interesting to see the different facilitation processes of your team. Presentation seals the deal. Great stuff, thank you guys!

[@timothytumwine670]

Exceptional series, I think this is what youtube was made for, thanks guys for the insight. Keep em coming.

[@smuthoper8r476]

Delivering amazing quality and substance with such finesse. All in on this and thank you!

[@halokosovo1]

This channel changed my view completely to design. Thank you for keeping millions of heads clear off their asses!

[@thefutur]

You’re very welcome

[@adibhutani9977]

I realised “define a brand” exercise wasn’t much useful at least here.Identifying the customer and brand attributes is gold. I’m doing the same to build my own brand. “Define a brand” exercise for me is giving me partial results similar to brand attributes exercise.

[@mayraortiz3482]

Hey @Matthew Encina and @MrBenBurns! Like everyone else, this brand process series is amazing and was exactly what I was looking for. I'm a huge fan of The Futur and I always put into practice your tips and they always bring me great results. I've been designing for a while now and have worked my way into doing brand strategy without even noticing I was doing it. For the past year, I've noticed I'm doing more marketing than design and any design project I get, I send it to other freelancers. I've been studying a lot of brand strategy and it's an area I want to improve in. Definetely when it comes to finding who my clients target audience is. Right now, I have a huge client that they hired me as a sub contractor to run the marketing department for their custom homes company. I just had a brain storming meeting with all the big dogs you can say, and I don't think they knew exactly how to describe a demographic of their persona or client. The only thing they said is a homeowner that can afford the custom homes they sell. I would like to know how you research to find the target audience? Where do you go? What tools do you use? I want to provide them 2-3 ideas of their potential customer. Sorry for the lengthy comment!

[@lisas2802]

This series is SO useful to me right now !!! I'm literally brainstorming and writing mind maps for my new brand idea whilst watching you and it's so useful !!! Thanks guys x

[@cweb1988]

PLEEEEASE do more of these and continue the series. It's so good to see the entire professional process from start to finish. Thank you thank you thank you!

[@nickohhh]

Oooooh gold dust, gold dust everywhere. It's the little moments of nuance and hyper-specific detail that are of such immediate and poignant value that I'm extra-extra-gratetul for. Today's biggest takeaway - right now anyway - is what to do when we hit those blanks and run into a cognitive wall: what questions to probe with, how to come in from a fresh angle, how to garner new inspiration and perspective in a swift moment. Thank you everyone - behind the camera etc too - for this rare value and behind-the-scenes arms-wide-open sharing. You're all stars.

[@nickohhh]

@@MatthewEncina Oh gosh you're so very welcome Matthew and thank you for your question. Well among many things - and I'm not sure if this is a bit of a no-go area - but I'd love to see how the initial agreement is set, in terms of value agreement, metrics for success and engagement criteria or milestones. I understand if that's off the menu though! And for where we are in the process, I'm very much looking forward to seeing how you manage the flow of communication and strategic decision-making through to your design team (and in what format the team experiences client interaction and feedback).

[@nickohhh]

@@MatthewEncina Of course, that's entirely understandable!! Perhaps a representative roleplay at some point would be amazing, but here, what you're doing is perfect and what's so great is to see real world deep dives into processes that can at times be ambiguous without context. And I tell you, just hearing how conversations naturally flow between you and the clients is so useful. So many designers I know, myself included, are crying out for conversational and facilitory expertise to learn from and emulate. Thank you for all Matthew

[@lizaaleksandrovych6688]

Love it!!!! Future, you're the beeeeest (in particular Blind crew) and Hamilton Family Brewery are the cutest business people. Amazed. Thank you!

[@vatsalprasad9059]

How am I coming across this now?? This is gold! I have goosebumps. Super excited to watch ahead.

[@dimitrisantrizos]

This is great. It’s like us as the viewers are an intern shadowing you guys as you go through the entire rebrand process.

[@thebibleproof]

So brands don't just happen. People happen. Love it

[@vatthanalong5279]

Quickly becoming one my favorite series to watch! I'm looking forward to the next episode.

[@mrbenburns]

IT'S NOT YOUR FAVORITE ALREADY?!?!

[@abbichoa145]

Thanks friends! Such a great mentorship for us. Really appreciated it

[@Dangfoo1]

These videos are incredibly informative about your process love it!!

[@twinklej5459]

I am absolutely loving this series! Omg! You guys are brilliant!

[@mrbenburns]

Thank you so much!

[@yisusxcraist]

I juts saved all of this videos in a playlist named "GOLD", thanks for this content I`m learning a lot from you guys ♥

[@ItsZareh]

popcorn ready as promised, this is gonna be a great series as it always is - thanks to everyone at the futur

[@mrbenburns]

YES

[@ItsZareh]

@@mrbenburns so happy to see more content including you, i missed ya man :)

[@albaraaabdelrhman3328]

This series is the most valuable, yet amazing, I've watched in a while!!

[@leonardjohnson4484]

2 years later im back. Love this series.. This is brand therapy

[@tylerdolbin]

I love the series and videos thus far! Keep up the great work and I look forward to watching the upcoming videos in the series to see how you guys are able to help the Hamilton Family Brewery achieve their goals.

[@mrbenburns]

fingers crossed!

[@byamberkri]

Thank you for sharing this!! I'm just getting started but want to learn how to do strategy more. This is helping soooooo much. I cannot thank you enough for sharing this process!

[@sharonho754]

This is such gold content for showing us inside the process of developing a brand.

[@blau89]

Amazing content, thank you! I like how Ben openly talks about being nervous, he hides it really well.

[@wesleym5773]

These vids have inspired me to begin planning an out strategy from my government job. My soul is slowly being sucked from my body, all I want is to create and solve creative problems.

[@tonybrookes4524]

Great easy to digest insights. I love these case studies. I find it a very natural way to learn, like learning on the job! Really appreciate you guys sharing these. Thank you.

[@mikaeeladams4025]

The aspect of the brand design process where you conversing with clients can potentially be the best part of the process. I had numerous of these experiences. Every client at the end of the day is not the same.